{"title":"Economics and Management","description":"","products":[{"product_id":"134553","title":"The world's kindest tax class ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyCpwHtoD0xjrXJwrqu2eklmh.png?v=1765118017\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The world's kindest tax class \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/142560856\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“I need to know my taxes so I can protect my salary and retirement!”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e From calculating annual salary to tax-saving investments, for beginners who don't want to lose money.\u003cbr\u003e Tax classes at eye level from a practicing young tax accountant\u003cbr\u003e \u003cbr\u003e\"I want to manage my money, but I can't even imagine learning about taxes!\" Anyone from Generation Z who's just starting to understand finance can relate.\u003cbr\u003e Year-end tax settlements are always a bit confusing, and even when the news is buzzing about inheritance tax or gift tax, I just pretend not to know anything and move on. The moment I encounter English terms like ISAs or ETFs, all I get is a dizzying headache.\u003cbr\u003e Is there really no such thing as a friendly content that covers everything from salary calculations to tax-saving investments for complete beginners?\u003cbr\u003e\u003cbr\u003e For beginners who are curious about financial management but feel insignificant when faced with taxes, the author, a young tax accountant who provides tax consultations all day, has rolled up his sleeves.\u003cbr\u003e If you feel anxious because you feel like 'all your friends are doing well, but somehow you're falling behind,' open this book right now. \u003cbr\u003eFrom tax terminology no one tells you about to valuable pension management tips, to tips you should know before starting your N-job, to explanations of tax issues that have become common knowledge, you'll find yourself with a sharpened perspective on economics and finance as you carefully flip through the pages.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Prologue: Understanding Taxes Opens Your Eyes to Financial Insights\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1.\u003cbr\u003e Laying the Foundation for Taxation, Which Becomes Blood and Flesh\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - How much tax do I have to pay to live?\u003cbr\u003e Where income goes, so do taxes! How is my income tax determined?\u003cbr\u003e - Is there a tax that applies to coffee but not to hospital bills?\u003cbr\u003e - What is the difference between tax avoidance and tax evasion?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2.\u003cbr\u003e I protect my own salary\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - I thought dividing the annual salary by 12 would be the monthly salary, but it's less than I thought?\u003cbr\u003e - Year-end tax settlement, what exactly is it? \u003cbr\u003e- Year-end tax refunds: Why do some people get more and others get less?\u003cbr\u003e - How can I manage the pension I receive well?\u003cbr\u003e - Do I have to deduct taxes from the money my company gives me?\u003cbr\u003e - Is small business also embezzlement?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3.\u003cbr\u003e The Mysterious World of Taxes Beyond Your Salary\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - If I have income other than my salary, how should I deduct taxes?\u003cbr\u003e - You became a businessman just by working hard in second-hand trading?\u003cbr\u003e - I thought that if I made a lot of money, I would automatically get a loan, but taxes are the key?\u003cbr\u003e - Is the advertisement that says 100% of tuition fees will be refunded really true?\u003cbr\u003e - “We’ll refund the taxes you paid!” Can you really get a refund?\u003cbr\u003e - Why do celebrities buy buildings as corporations?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4.\u003cbr\u003e Tax Talk for Smart Investing\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Do I have to pay taxes even when trading just one share of stock?\u003cbr\u003e - What good is my stock?\u003cbr\u003e - The controversial gold investment tax, why did everyone fight so much?\u003cbr\u003e - Bitcoin is not subject to taxes? \u003cbr\u003e- For a complete beginner in financial technology, is it possible to kill two birds with one stone by investing and saving taxes?\u003cbr\u003e - The world's most difficult venture investment: how and why is it done?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5.\u003cbr\u003e The journey to real estate begins with studying taxes.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - What is the relationship between housing prices and taxes?\u003cbr\u003e - Inheritance tax, what's the problem?\u003cbr\u003e - How much tax do I have to pay when buying or selling a house?\u003cbr\u003e - If I get money little by little from my parents and buy a house, won't the National Tax Service not know?\u003cbr\u003e - Is there a reason why a house is sold for less than the market price?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6.\u003cbr\u003e Donations are a source of frustration if you don't know about them. Inheritance is no longer someone else's problem.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - How much money can I give and receive without worrying about taxes?\u003cbr\u003e - Do I have to pay interest when I borrow money from my mom?\u003cbr\u003e - Will there be taxes on wedding gifts and property division after divorce?\u003cbr\u003e - Stock donations aren't just for the conglomerates?\u003cbr\u003e - How much inheritance can I receive?\u003cbr\u003e Let's take a second look at even ordinary real estate! Is there a secret to real estate inheritance? \u003cbr\u003e- Inheritance tax is scary just thinking about it. Can you prepare in advance?\u003cbr\u003e\u003cbr\u003e Epilogue: Supporting a Wise Tax Lifestyle\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5155\/MidCate006\/515450023(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This book is like a first lesson for those who don't even know the basics of taxes.\u003cbr\u003e I wrote this in a friendly manner, hoping that those who are confused about how the calculations are done every year when filing their year-end tax settlement, and those who just vaguely understand and pass over words like \"gold investment tax\" or \"gift tax\" as if they were listening to someone else's story, will feel a little less unfamiliar with taxes.\u003cbr\u003e\u003cbr\u003e --- p.6\u003cbr\u003e\u003cbr\u003e Tax savings are an area that business owners and building owners are very keen on.\u003cbr\u003e To you, this may feel like a story that is 'far from me'.\u003cbr\u003e But just as taxes are ubiquitous in our lives, valuable tax-saving tips are also hidden alongside them. \u003cbr\u003eLet's not just sit back and watch someone else's tax audit, thinking, 'They're taking this much money...'\u003cbr\u003e From tax-saving accounts for ordinary citizens to the year-end tax refund law that has been so confusing, let's take a look!\u003cbr\u003e\u003cbr\u003e --- p.47\u003cbr\u003e\u003cbr\u003e If you're planning a salary negotiation, it's a good idea to calculate how much money your company will (or will) spend on you.\u003cbr\u003e Because the power to judge whether the salary I am asking for is appropriate is directly related to the power of negotiation.\u003cbr\u003e The amount that the company actually considers during negotiations is not the 'pre-tax salary', but the amount that includes the four major insurances and retirement pay.\u003cbr\u003e\u003cbr\u003e --- p.60\u003cbr\u003e\u003cbr\u003e The young adults I met who were just starting out in society all had similar reactions whenever I brought up the topic of year-end tax settlement. \u003cbr\u003e“I do whatever the company tells me to do, but I have no idea what they’re talking about,” and “I just submit things without even knowing if they’re right or not.”\u003cbr\u003e Don't you feel the same way? During the year-end tax settlement season, you're probably constantly looking at your coworkers and gleaning information. Instead of quenching your curiosity, you're probably just filled with more questions each day.\u003cbr\u003e The manager next to me seems to be getting a huge refund, but why is it that I only get 100,000 won? What are the deductions and the final tax amount? So what do they want me to do?\u003cbr\u003e\u003cbr\u003e --- p.63\u003cbr\u003e\u003cbr\u003e The pension stone pagoda, which prepares for old age, has a total of three floors.\u003cbr\u003e The first floor is the national pension prepared in cooperation with the government, the second floor is the retirement pension prepared in cooperation with the company, and the third floor is the personal pension prepared by the individual.\u003cbr\u003e If you build up this 'three-tier pension pagoda' during your youth when you have a strong income, your burden in retirement will be greatly reduced.\u003cbr\u003e \u003cbr\u003e--- pp.84~85\u003cbr\u003e\u003cbr\u003e Even if you go through a platform, if you consistently generate income that is considered business, you will be caught on the National Tax Service's radar.\u003cbr\u003e When considering a side job, if you only think about income tax withholding rates like '3.3% or 8.8%', you could be hit with an unexpected value-added tax bomb of 10%.\u003cbr\u003e If you want to start a full-fledged side business, you need to consider whether you will be seen as a businessperson.\u003cbr\u003e\u003cbr\u003e --- pp.119~120\u003cbr\u003e\u003cbr\u003e In fact, questions from N-jobbers with fixed jobs will eventually be directed here.\u003cbr\u003e Do companies even know about the side jobs we do? Could it be that they know everything but are pretending not to?\u003cbr\u003e --- p.120\u003cbr\u003e\u003cbr\u003e But doesn't that suddenly make you wonder? I've heard that it's impossible to access overseas products with an ISA account.\u003cbr\u003e Now, this is where the concept of 'following' comes into play.\u003cbr\u003e To follow means to follow. \u003cbr\u003eIn other words, saying that a domestically listed overseas ETF 'tracks the US Dividend Dow Jones Index' is the same as saying that 'it follows the basket that SUD invests in domestically.'\u003cbr\u003e It's an indirect overseas investment.\u003cbr\u003e\u003cbr\u003e --- p.181\u003cbr\u003e\u003cbr\u003e We've talked a lot about money, but it's natural for young people in their 20s and 30s to not have a lot of money.\u003cbr\u003e There are many cases where it has not even been 10 years since they entered the field of society.\u003cbr\u003e It's hard to even save up for a house and apply for a subscription, let alone buy one.\u003cbr\u003e So, when buying a house, people often rely on their parents' help.\u003cbr\u003e You can acquire it by receiving or borrowing money directly from your parents, or by receiving a house from your parents as a gift.\u003cbr\u003e But isn't there something illegal about this? It's just something that happens between family members anyway, and I'm a fresh graduate...\u003cbr\u003e I wonder if the National Tax Service doesn't know either?\u003cbr\u003e --- p.218\u003cbr\u003e \u003cbr\u003eWhat about this scenario? What if Mr. Seongsil received 10 million won from his parents each month?\u003cbr\u003e You spent about 1 million won on living expenses, but what if you also used it to put money in a savings account or installment savings account, buy stocks, or save diligently to buy real estate? In these cases, you'll be subject to gift tax.\u003cbr\u003e Even if it is the same allowance, whether it can be gifted or not depends on whether it is spent directly on living expenses or whether there is money left over after living expenses to be saved and used for various financial activities.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.244\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“Even if I read blogs or search YouTube...\u003cbr\u003e “It’s so complicated, I don’t know what you’re talking about!”\u003cbr\u003e For beginners who are lost in the flood of information\u003cbr\u003e A friendly tax class that starts from zero\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Even those who are new to economics and veteran businessmen who have been in business for over 10 years often scratch their heads when it comes to taxes. \u003cbr\u003eWhy? No matter how much I want to study taxes, I can't figure out where to start or what information I really need.\u003cbr\u003e We've entered an era where information can be gathered automatically with just a few clicks of a finger, but if you don't even know what you don't know, it's difficult to find meaningful results no matter how much you search the portal.\u003cbr\u003e\u003cbr\u003e Let's put an end to the days of browsing dozens of blog posts every year during the year-end tax settlement season, planning side projects, and exploring YouTube for days on end.\u003cbr\u003e The method of 'searching and blocking things whenever necessary' can never be friends with taxes or financial management. \u003cbr\u003eFrom the types of taxes we pay to the secrets to curbing a paycheck's surging profits, from the fundamentals of taxation to advanced tax technology courses! It's time to dive into the \"Finance Newbie Lecture\" presented by \"The World's Friendly Tax Class.\"\u003cbr\u003e\u003cbr\u003e \u003cb\u003e'Why is my salary always lower than expected?'\u003cbr\u003e \"I heard I have to pay taxes when I borrow money from my mom. How much is okay?\"\u003cbr\u003e \"How do I get started with tax-saving investments that seem to be done by everyone except me?\"\u003cbr\u003e Meet the world of taxes with realistic questions instead of difficult terms!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e If you search for keywords like 'tax saving investment' or 'tax basics', you will come across some confusing terms.\u003cbr\u003e Pension account tax deduction, capital gains deduction, gift property deduction… … .\u003cbr\u003e This is precisely why aspiring financial planners, who don't even know the first thing about taxes, cower before taxes. \u003cbr\u003eThe technical terms and complex formulas that you hear for the first time act as a steep barrier to entry.\u003cbr\u003e\u003cbr\u003e But don't despair! Join the author, a young expert who is more confident than anyone in leading those who literally \"know nothing.\"\u003cbr\u003e Difficult terms are explained in detail using familiar expressions, and all tax calculation formulas, including the year-end tax settlement process, are explained with illustrations.\u003cbr\u003e We've also included tips that financial newbies, for whom every penny counts, can apply in their daily lives.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Taxes are something that accompanies us throughout our lives, like air.\u003cbr\u003e So, knowing about taxes is the first step to understanding economics and finance.\u003cbr\u003e If you're starting to think about how to save and manage your money, instead of blindly following the legendary big shots and boldly implementing financial strategies, consider your own pace first.\u003cbr\u003e You might end up like a magpie that 'follows a stork and ends up with its leg torn off'. \u003cbr\u003eFirst of all, it is essential to study taxes to lay the foundation.\u003cbr\u003e The more you study about taxes, the more they help you avoid losses, and the more you use them, the more they become tools for securing your share in this harsh world.\u003cbr\u003e If you follow this book, building a foundation and soaring one step at a time, you'll soon be reborn as a \"wise magpie\" and achieve financial freedom.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e February 21, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 288 pages | 456g | 148*210*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193638897\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193638895 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893803876394,"sku":"134553","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/67b40703d588b8626a2817bb5e03cfb3.jpg?v=1765417684"},{"product_id":"134555","title":"Should I keep Shin Bang-soo's business as a sole proprietor or convert to a corporate business? ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyCpD00DNLqpNhK7oqi0pWV9h.png?v=1765118031\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Should I keep Shin Bang-soo's business as a sole proprietor or convert to a corporate business? \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/140830259\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eBestselling author and tax accountant Shin Bang-soo\u003cbr\u003e Corporate Conversion Tax Practice Guide!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e One of the biggest concerns and questions for those currently running a business or preparing to start one is, \"Is it better to start a business as a sole proprietor or as a corporation?\"\u003cbr\u003e This book provides criteria for those who are considering whether it would be better to maintain a sole proprietorship or convert to a corporate business.\u003cbr\u003e Incorporation is not a new concept; it has existed in the past. \u003cbr\u003eThat is why many business owners who are currently running their own businesses are aware of the advantages of incorporating a business.\u003cbr\u003e However, the majority of business owners still remain individuals.\u003cbr\u003e Moreover, a trend has emerged of avoiding corporate conversion, considering it to be a very difficult and complex concept.\u003cbr\u003e However, since incorporation is given preferential treatment under tax law, it has the advantage of allowing you to enjoy various benefits with just a little bit of care.\u003cbr\u003e Accordingly, the author analyzed various topics from the perspective of how individual business owners who are considering incorporation can maximize the advantages of incorporation while minimizing its disadvantages.\u003cbr\u003e\u003cbr\u003e This book covers everything necessary for corporate conversion from the perspectives of individual business owners and practitioners who need to convert to a corporation.\u003cbr\u003e In addition to the basic content, we have uncovered as many practical examples as possible to enhance your understanding. \u003cbr\u003eI hope that simply observing how the author solves problems in the field will help you easily solve similar problems.\u003cbr\u003e In addition, we have added more practical and useful information to the information by including it in tips and tax-saving research.\u003cbr\u003e Additionally, we have tried to provide summarized key information throughout to increase adaptability when applying it in practice.\u003cbr\u003e It analyzes the pros and cons of choosing between an individual and a corporation before and after starting a business, and the pros and cons of converting to a corporation. It also includes methods and practical procedures for converting a sole proprietor to a corporation, as well as settlement, calculation of goodwill, contract writing, incorporation, and various reporting methods. It is recommended for anyone who wants to become proficient in tax processing for converting a sole proprietor to a corporation!\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e preface\u003cbr\u003e Note\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: Choice of Individuals and Corporations\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The never-ending debate: Is it better to be an individual or a corporation?\u003cbr\u003e How are other people doing business? \u003cbr\u003eIs the income tax I am paying now appropriate?\u003cbr\u003e How much will my income tax be reduced if I pay corporate tax?\u003cbr\u003e Cases of Individual Business Owners Using Corporations: Choosing Between Individuals and Corporations\u003cbr\u003e [Tax Savings Exploration 1] Pros and Cons of Incorporation\u003cbr\u003e [Tax Savings Exploration 2] Key Criteria for Incorporating a Corporation\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2: Things That Change When You Do Business as a Corporation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Operating principles for individuals and corporations\u003cbr\u003e Income tax and corporate tax calculation structure\u003cbr\u003e Account Management Act\u003cbr\u003e Cost processing method\u003cbr\u003e Business Car Expense Processing Method\u003cbr\u003e [Tax Savings Exploration 1] Summary of Tax Law Obligations to Cooperate\u003cbr\u003e [Tax Savings Exploration 2] Comparison of the Honest Declaration Verification System for Individuals and Corporations\u003cbr\u003e [Tax Savings Exploration 3] Tax Law Disadvantages for Small-Scale Corporations Subject to Confirmation of Honest Reporting\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3. Selection and Procedure for Incorporation Method\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How to convert to a corporation\u003cbr\u003e Choosing a method of corporate conversion\u003cbr\u003e Business transfer and corporate conversion are widely used in practice.\u003cbr\u003e Procedure for conversion of business transfer to corporation\u003cbr\u003e [Tax Savings Exploration 1] Comparing Business Acquisitions and In-Kind Contributions  \u003cbr\u003e[Tax Savings Exploration 2] When converting to a corporation, are fixed business assets required to be appraised?\u003cbr\u003e [Tax Savings Exploration 3] Why It Is Appropriate to Valuate Inventory Assets at Book Value When Converting to a Corporation\u003cbr\u003e [Tax Savings Exploration 4] Summary of Taxes Arising from Incorporation\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4: Why Settling Individual Business Accounts is Key to Incorporation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The relationship between personal business settlement and corporate conversion\u003cbr\u003e Settlement procedures for corporate conversion\u003cbr\u003e Things to check when closing accounts\u003cbr\u003e Method of measuring net asset value under tax law\u003cbr\u003e Incorrect net asset value and tax issues\u003cbr\u003e Requirements for comprehensive transfer of capital to be reconfirmed at settlement\u003cbr\u003e [Tax Savings Exploration] Incorporation and Financial Statement Accounts\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5 Goodwill Tax Treatment Act\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Goodwill and Tax Issues\u003cbr\u003e Goodwill and Corporate Accounting Standards (How is goodwill created?)\u003cbr\u003e Goodwill Measurement Method\u003cbr\u003e Why It's Important to Distinguish Goodwill Income\u003cbr\u003e Goodwill Transfer Income and Transfer Tax Treatment (including whether carryover tax applies)  \u003cbr\u003e[Tax Savings Exploration] Goodwill Omission and Tax Issues\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 6 Business Transfer Agreement and Tax Issues\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why a Transfer Agreement is Important\u003cbr\u003e Recheck the requirements for comprehensive transfer\u003cbr\u003e Comprehensive transfer contract execution and subsequent tax treatment\u003cbr\u003e Accounting treatment of business transfer parties\u003cbr\u003e [Tax Savings Exploration] In-Kind Contribution Agreements and Tax Issues\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 7. Precautions when establishing a corporation for corporate conversion\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Issues related to corporate establishment and taxation when converting to a corporation\u003cbr\u003e General procedures for incorporation\u003cbr\u003e Key points to consider before establishing a corporation\u003cbr\u003e How should the shareholder structure be structured?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 8 Transfer Tax Carryover and Acquisition Tax Reduction Application\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Transfer tax carryover and acquisition tax reduction\u003cbr\u003e Transfer tax carryover and post-management\u003cbr\u003e Acquisition tax reduction application and follow-up management\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 9. VAT and Income Tax for Individual Businesses, and Corporate Tax Reporting for Converted Corporations\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Business closure report and VAT report\u003cbr\u003e Example of VAT reporting upon conversion to a corporation\u003cbr\u003e Income tax reporting and tax issues related to business closure  \u003cbr\u003eOpening balance sheet of the converted corporation\u003cbr\u003e Corporate financial statements and corporate tax calculation methods, corporate real estate transfer and carryover tax treatment methods\u003cbr\u003e\u003cbr\u003e [Appendix] Incorporation Methods by Industry\u003cbr\u003e How to Convert a Sole Proprietorship into a Corporation\u003cbr\u003e Service industry and corporate conversion (asset transfer method)\u003cbr\u003e Inventory business and corporate conversion (business transfer method)\u003cbr\u003e Real estate holding industry and corporate conversion (in-kind contribution method)\u003cbr\u003e [Tax Savings Exploration] Analysis of Real Estate Lease Transfer Tax Carryover and Acquisition Tax Reductions\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Of course, if sales increase, profits increase accordingly and the income tax burden also increases.\u003cbr\u003e However, even if sales are high, if the cost of sales or the proportion of expenses is high, profits may not be high.\u003cbr\u003e Therefore, do not choose a corporation based solely on sales volume.\u003cbr\u003e --- p.26\u003cbr\u003e\u003cbr\u003e In order for a sole proprietor to convert to a corporation, the sole proprietor must reorganize the business and establish a new corporation. \u003cbr\u003eThe simplest way at this time is to wind down your personal business and establish a separate corporation to start your business.\u003cbr\u003e However, if a personal business (converted business) has complex and intertwined assets such as inventory assets, real estate, personnel, existing business partners, and receivables and payables, it is not easy to organize them all at once.\u003cbr\u003e -p.38\u003cbr\u003e\u003cbr\u003e One of the most important aspects of the corporate conversion process is whether or not to conduct an appraisal of assets, including real estate.\u003cbr\u003e As you know, there are costs associated with conducting emotional assessments.\u003cbr\u003e Of course, there is also the advantage of having many tax issues resolved through emotional appraisal.\u003cbr\u003e Therefore, it would be a good idea to review in advance how emotional evaluations can be received and utilized.\u003cbr\u003e --- p.107\u003cbr\u003e\u003cbr\u003e There are cases where a private business is converted into a corporation to generate a lot of profit or to ensure stable succession of the family business. \u003cbr\u003eHowever, when converting to a corporation while there is a lot of profit, there are many cases where goodwill is omitted, which later causes problems.\u003cbr\u003e This is because the tax law views this as a low-value transfer of assets and responds to it by imposing income tax on individuals and gift tax on corporate shareholders.\u003cbr\u003e --- p.185\u003cbr\u003e\u003cbr\u003e If real estate is included in a sole proprietor's business fixed assets, the sole proprietor must pay transfer tax, and the acquiring corporation must pay acquisition tax.\u003cbr\u003e However, the tax law allows for transfer tax carryover and acquisition tax reduction to facilitate corporate conversion.\u003cbr\u003e However, there are restrictions in place to prevent indiscriminate reductions.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.232\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eIt just feels complicated and difficult\u003cbr\u003e We provide clear answers to the questions about converting a sole proprietorship into a corporation!\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eThis book consists of nine chapters and an appendix, covering all the information necessary for corporate conversion from the perspectives of individual business owners and practitioners who need to convert to a corporation.\u003cbr\u003e Chapters 1 to 2 cover the practical benefits of corporate conversion and the basics thereof, while Chapters 3 to 9 cover the content and practical procedures of corporate conversion.\u003cbr\u003e The appendix covers the methods of incorporation by industry.\u003cbr\u003e\u003cbr\u003e · Chapter 1: Choice of Individuals and Corporations\u003cbr\u003e · Chapter 2: Things that change when you do business as a corporation\u003cbr\u003e · Chapter 3 Methods and Procedures for Incorporation\u003cbr\u003e Chapter 4: Why Individual Business Settlement is Key to Incorporation\u003cbr\u003e · Chapter 5 Goodwill Tax Treatment Act\u003cbr\u003e Chapter 6: Business Transfer Agreement and Tax Issues\u003cbr\u003e · Chapter 7. Things to keep in mind when establishing a corporation for corporate conversion\u003cbr\u003e · Chapter 8 Transfer Tax Carryover and Acquisition Tax Reduction Application\u003cbr\u003e · Chapter 9: Value Added Tax and Income Tax for Individual Businesses, and Corporate Tax Reporting for Converted Corporations\u003cbr\u003e · Appendix: How to convert to a corporation by industry\u003cbr\u003e \u003cbr\u003eThis book will be of great help to self-employed individuals, tax accounting professionals, and the general public who wish to develop their skills, as well as those who wish to understand the tax and accounting issues surrounding corporate conversion in the easiest possible way. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e January 7, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 306 pages | 152*225*25mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791194223283\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1194223281 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804073002,"sku":"134555","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/da56a10f83f5d7a26e2edeef77cb2570.jpg?v=1765417697"},{"product_id":"134559","title":"Investors who dream of happiness ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RxqDrKi0ZCVNHf8XgRDSxnzqF.png?v=1765089676\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Investors who dream of happiness \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/139562909\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e A book that perfectly blends investment theory and practical experience essential for becoming a happy investor.\u003cbr\u003e An investment practice book that encapsulates the authors' 30 years of investment expertise and practical know-how.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eMany investors assume that they can predict market patterns through charts, but this idea is at odds with the reality of constantly changing market factors and unexpected events that occur frequently.\u003cbr\u003e\u003cbr\u003e First, past data cannot be the only guide to the future.\u003cbr\u003e While historical data can be helpful in making trading decisions, it's important to recognize its limitations.\u003cbr\u003e Many variables, including market conditions, investor sentiment, and environmental factors, all affect stock prices.\u003cbr\u003e Charts showing past data aren't the only things that are relevant to stock prices.\u003cbr\u003e Tools such as moving averages can help show price trends.\u003cbr\u003e However, past stock price movements cannot guarantee future market movements.\u003cbr\u003e\u003cbr\u003e Second, the stock market is like a river; you can never step into the same water twice. \u003cbr\u003eMarket conditions that change every moment affect investment strategies.\u003cbr\u003e A stock that performed well yesterday may not perform well tomorrow.\u003cbr\u003e Conversely, a stock that performed poorly yesterday may perform well tomorrow.\u003cbr\u003e Market conditions have a greater impact on prices than yesterday's stock price movements.\u003cbr\u003e\u003cbr\u003e Third, it's obvious, but news is an unpredictable event.\u003cbr\u003e It is possible to estimate whether a stock price trend will continue or reverse assuming there is no new news that affects the stock price.\u003cbr\u003e When a new, unexpected event suddenly occurs, stock prices are naturally affected.\u003cbr\u003e We cannot assume that past patterns will repeat themselves without considering the impact of unexpected events.\u003cbr\u003e Fourth, chart patterns rely on subjective interpretation.\u003cbr\u003e Interpreting charts in technical analysis is not perfect. \u003cbr\u003eSubjective interpretations lead to incorrect predictions.\u003cbr\u003e --- p.25 From “Why Chart Trading is Difficult to Succeed”\u003cbr\u003e\u003cbr\u003e Investors participating in the market have different predictions about the future.\u003cbr\u003e Trading means that someone is selling and someone is buying stocks of the same type.\u003cbr\u003e The seller thinks the stock price is expensive, and the buyer thinks the stock price is cheap.\u003cbr\u003e In other words, they reached different conclusions in predicting the future.\u003cbr\u003e Now you probably have an idea of ​​what is important in stock investing.\u003cbr\u003e It is none other than the ability to accurately predict the future.\u003cbr\u003e The fact that there are counterparties in this world who stand in the opposite direction of our trading tells us that we will always encounter opinions that oppose our own.\u003cbr\u003e So we are easily swayed by the atmosphere. \u003cbr\u003eMoreover, if the stock I bought falls, I may be gripped by fear that it will fall further in the long run.\u003cbr\u003e Conversely, you may be tempted to sell a rising stock out of fear that it has risen too much.\u003cbr\u003e In order to not be shaken in this situation, I need to have a solid basis for my judgment that can support my trading actions.\u003cbr\u003e In order to make accurate predictions compared to our trading counterparties, we need logical imagination.\u003cbr\u003e I need to analyze the information I can obtain at the present time and make the most rational decision.\u003cbr\u003e It is difficult to analyze all the information, but it is possible to determine the direction of movement to some extent.\u003cbr\u003e One thing to keep in mind is that the world is not static, but rather constantly moving and changing.\u003cbr\u003e No great company can exist in a stable state; it must adapt to the environment surrounding it. \u003cbr\u003e--- p.47 From “Direction of Prediction”\u003cbr\u003e\u003cbr\u003e Previously, we broadly divided investment target stocks into four types.\u003cbr\u003e Rather than having the characteristic that stocks belonging to each group do not mix with each other, they may belong to multiple groups simultaneously.\u003cbr\u003e Meanwhile, here we will introduce five types of companies that you should be wary of, without classifying them as investment targets.\u003cbr\u003e If possible, we should exclude companies that fall into this category from investment targets and instead select companies that can provide sound future performance.\u003cbr\u003e\u003cbr\u003e (1) Companies with weak financial structures\u003cbr\u003e First of all, companies with unstable financial structures should be avoided.\u003cbr\u003e Companies with excessive debt, that is, borrowings, or that frequently issue convertible bonds (CB) need to be cautious. \u003cbr\u003eConvertible bonds are bonds that can be converted into stocks of the issuing company at the request of the bondholder if the stock price outlook of the issuing company is good. They are generally issued by companies with low credit ratings.\u003cbr\u003e Some investors sometimes think that the issuance of convertible bonds is a signal of rising stock prices, but if a company expects its stock price to rise, there is little reason to issue bonds with the right to convert into stock.\u003cbr\u003e Convertible bonds are bonds issued to raise funds by small or new companies that have difficulty issuing general bonds due to low credit ratings and to reduce the burden of high interest rates.\u003cbr\u003e In addition, when the conversion right is exercised, it does not help existing shareholders because dilution occurs, which means the number of shares issued by the company increases and the existing shareholders' stake decreases.\u003cbr\u003e A similar case is the issuance of a bond with warrant (BW), which issues warrants along with bonds.\u003cbr\u003e \u003cbr\u003e(2) A small-cap company with a '乙' rating\u003cbr\u003e Small cap, simply put, is a small stock, and cap is an abbreviation for market capitalization, which refers to the size of the company's market capitalization.\u003cbr\u003e Market capitalization is calculated by multiplying the stock price by the number of shares issued.\u003cbr\u003e In other words, small caps are stocks with a small market capitalization.\u003cbr\u003e A company that is a small-cap stock and at the same time is in the position of 'B' in a 'business relationship' cannot be said to have stable business activities.\u003cbr\u003e Companies that provide materials\/parts\/equipment to major companies, which are key players in the industrial ecosystem, are called small-scale companies or equipment companies.\u003cbr\u003e These companies are fundamentally 'B' companies rather than 'A' companies, so it is difficult for them to become structural growth stocks.\u003cbr\u003e There is an opportunity for growth only through strengthening cooperation with companies that are in demand.\u003cbr\u003e The essence of these companies is manufacturing, and they manufacture and supply machinery, including materials and parts. \u003cbr\u003eUnless a company boasts an overwhelming technological barrier, the margins are not that large.\u003cbr\u003e Of course, if it is a company that boasts overwhelming technological prowess, even if it is in the '乙' position, it can be said that it is essentially in the '甲' position and is worth considering for investment.\u003c\/div\u003e\n\u003cdiv\u003e --- p.81 From “Companies You Should Be Careful About Investing In”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This book is not about empty theories that make it difficult to understand the concepts of investing.\u003cbr\u003e Also, this is not a book about blindly following chart reading, which is widely used in practice.\u003cbr\u003e This book is a guide for all investors who dream of happiness, containing the inner strength of two authors with over 30 years of academic and practical experience, covering the mindset, theory, and fieldwork that investors should possess. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 20, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePages, weight, size:\u003c\/strong\u003e 294 pages | 494g | 148*210*20mm\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791198980717\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1198980710 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893325627434,"sku":"134559","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/2e6ba865ead6024cc2528c1de888f3db.jpg?v=1765396182"},{"product_id":"134561","title":"Real Money The Bitcoin ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyDuTUBOuvtGLhMnNzziFCZVV.png?v=1765118045\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Real Money, The Bitcoin \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/133342726\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“Don’t invest in Bitcoin without reading this book!”\u003cbr\u003e A newer, more powerful asset: those who know Bitcoin can seize the opportunity to become wealthy.\u003cbr\u003e Everything you need to know about revolutionary assets that will change your life 180 degrees!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e From weak to strong, from weak to strong! To build future wealth, you must cultivate the ability to quickly read the flow of money and accurately identify the assets with the highest value.\u003cbr\u003e That's why you need \"Real Money, The Bitcoin\"—a book that will help you look at the concepts of money and wealth from a new perspective.\u003cbr\u003e \u003cbr\u003eCEO Jang-Woo Lee, a blockchain business expert active in various fields both domestically and internationally, presented a new paradigm for the digital asset era with his first book, \"The Rising Digital Currency That Will Fill Your Wallet,\" and his second book, \"Real Money, The Bitcoin,\" explains the history and principles of Bitcoin and the value of its scarcity, helping readers clearly understand the future of finance.\u003cbr\u003e In particular, it features a variety of historical examples and statistics that make it easy for anyone to understand, especially for those who find the new digital asset called Bitcoin difficult.\u003cbr\u003e\u003cbr\u003e The first step in investing is to see the essential meaning of a new asset with deep insight. \u003cbr\u003eIf you want to be the first to walk the newly opened path of wealth and rise higher, you must properly understand Bitcoin, which stands at the center of blockchain and fintech innovation.\u003cbr\u003e A thorough review of \"Real Money, The Bitcoin\" will provide you with the opportunity to invest successfully and without fail in the digital asset era.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Prologue: Red Flag Laws and Bitcoin\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 1.\u003cbr\u003e What will we save?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 From weak money to strong money, from weak assets to strong assets\u003cbr\u003e 02 The dollar, a currency whose purchasing power has fallen by 99% over the past 100 years\u003cbr\u003e 03 Changes in the generational wealth formation path in our country\u003cbr\u003e 04 In the digital age, the object of savings is changing.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 2.\u003cbr\u003e A new asset has emerged: Bitcoin.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 How to create a trustworthy ledger \u003cbr\u003e02 The Emergence of a New Asset Class: A Shift in Confidence\u003cbr\u003e 03 Bitcoin was already created before 2008.\u003cbr\u003e 04 Double Spending and Bitcoin Mining\u003cbr\u003e 05 Bitcoin Overwhelms Gold! The Hidden Mechanism That Determines Scarcity\u003cbr\u003e 06 Bitcoin is a currency\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 3.\u003cbr\u003e Bitcoin: The Ultimate Wealth Store: Why It's the Best Investment in Human History\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 What if you are a citizen who has experienced hyperinflation?\u003cbr\u003e 02 Inflation: Why does it occur?\u003cbr\u003e 03 The Hidden Principle of Wealth Redistribution: The Cantillon Effect\u003cbr\u003e 04 Bitcoin Game Strategy: Hold as much as possible, as soon as possible, for as long as possible.\u003cbr\u003e 05 A Bitcoin ETF will also be approved in Korea.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 4.\u003cbr\u003e The Sure-Winning Bitcoin Investment Strategy: Saving Tech\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 Why does it fall when I buy and go up when I sell?\u003cbr\u003e Lessons from Bitcoin Investment: Masayoshi Son, Michael Saylor, and Jeremy Sturdivant\u003cbr\u003e 03 The story of Tantalus in Hell, Greek mythology \u003cbr\u003e04 Why Accumulated Investment?: A Long-Term Perspective is Important\u003cbr\u003e 05 What if you saved Bitcoin like a monthly savings account?\u003cbr\u003e 06 Should I just collect them? When is the best time to sell them?\u003cbr\u003e 07 What happens when on-chain indicators and lump-sum investing meet?\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 5.\u003cbr\u003e The Geopolitical Value of Bitcoin\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 Censorship Resistance: No one can take Bitcoin away.\u003cbr\u003e 02 Bitcoin Suppresses War\u003cbr\u003e 03 Bitcoin as a Strategic Asset for National Security\u003cbr\u003e 04 The Value of Bitcoin Proven by the Situations in Afghanistan and Ukraine\u003cbr\u003e 05 Bitcoin Story in El Salvador\u003cbr\u003e 06 Bitcoin is the last resort for countries and people who have lost their monetary sovereignty.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 6.\u003cbr\u003e Misconceptions and Errors About Bitcoin\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 First: Bitcoin mining causes environmental pollution and wastes electricity.\u003cbr\u003e 02 Second: Bitcoin is widely used for crime and illegal finance.\u003cbr\u003e 03 Third: Bitcoin is monopolized by a few.\u003cbr\u003e 04 Fourth: If a country or government blocks Bitcoin, it's over. \u003cbr\u003e05 Fifth: Once all the Bitcoins are mined, it's over.\u003cbr\u003e 06 Sixth: Satoshi Nakamoto pre-mined\u003cbr\u003e 07 Seventh: The Second Bitcoin is Coming\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 7.\u003cbr\u003e The Future of the Bitcoin Lightning Network\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 What is the Lightning Network?\u003cbr\u003e 02 Services using the Lightning Network\u003cbr\u003e 03 How to Use the Lightning Network\u003cbr\u003e\u003cbr\u003e Epilogue: A New Era for Bitcoin Is Dawning\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4784\/MidCate007\/478365401.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 1, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 280 pages | 152*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791191505450\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1191505456 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804236842,"sku":"134561","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/13f87fbd69275f2c93d1b2bf173ddd6b.jpg?v=1765417710"},{"product_id":"134564","title":"Everyone's interest rate ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyDvnvNB4f7U0F0XEy2Wi4qGQ.png?v=1765118068\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Everyone's interest rate \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/133282498\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e  \u003cdiv\u003eAt the heart of the economy are interest rates.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e A new book by author Wonkyung Cho, who has been active on the front lines of international finance.\u003cbr\u003e Analyzes the impact of interest rates on the economy and financial markets from various angles.\u003cbr\u003e This book explains the relationship between interest rates and the economy by presenting various examples of deposits, loans, and short- and long-term interest rates to help readers understand interest rates, which are essential for increasing asset value and managing risk.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e \u003cspan\u003eOctober 8, 2024.\u003c\/span\u003e \u003cspan\u003eEconomics and Management PD Oh Da-eun\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e\"In an era of rapidly fluctuating interest rates, how can we protect our assets?\"\u003cbr\u003e A gentle \"interest rate tutoring\" blending policy, theory, and domestic and international field experience.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A book that explains in an easy-to-understand way how interest rates work for various assets, from deposits to bonds, foreign exchange, stocks, real estate, raw materials, and cryptocurrencies. \u003cbr\u003eAt a time when a 0.25% point change in the U.S. benchmark interest rate can shake global asset markets, this program helps those interested in financial management systematically understand interest rates and develop effective investment strategies.\u003cbr\u003e The author, currently a UNIST professor, is characterized by his vivid experience in government (Ministry of Strategy and Finance) and local government (Ulsan City Deputy Mayor for Economic Affairs) and international organizations (IMF, OECD, IDB) combined with background theory.\u003cbr\u003e It provides insights from the global financial system to everyday financial management and real-world investment cases, and presents a risk management strategy centered on the concept of \"margin of safety.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The \"Shaky Wealth Formula\" section at the end of each chapter summarizes the book's core content and common misconceptions about interest rates. \u003cbr\u003eYou can also learn how to read market trends using interest rates, such as whether the inversion of short-term and long-term interest rates is a sign of an economic recession, why the 10-year U.S. Treasury yield is important in the stock market, and what impact interest rate fluctuations have on the real estate market.\u003cbr\u003e “This book covers everything about the financial market, from reading cycles through interest rate fluctuations, estimating exports and capital inflows and outflows through exchange rates, and classifying growth and value stocks through interest rates” (Ji-ho Yoon, Head of Retail Business Division, LS Securities) and “It will be an antidote to those who have tried repeatedly to study interest rates but have been frustrated” (Jin-chae Hong, CEO of Raccoon Asset Management).\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommended Reading | Study, Understand, and Apply to Life _ Jiho Yoon\u003cbr\u003e Prologue | Everyone's Interest Rates, Everything About Interest Rates\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1 Interest Rates as a Margin of Safety\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eFate and the Margin of Safety at 5 PM | Moments When It's Better to Cut Your Losses | You Could Be the Winner of a Windfall | Is Your Credit Sufficient? | The Margin of Safety for Bonds, including Treasury and Corporate Bonds | Corporate Credit Ratings and the Margin of Safety for Corporate Bonds | Sovereign Credit Ratings and the Margin of Safety for Government Bonds\u003cbr\u003e [Shaky Wealth Formula 1] Is a higher interest rate better for interest earners?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: The Relationship Between Deposits, Bonds, and Interest Rates\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eThey said the interest rate was 10%, but it's only 1%? | Understanding the Depositor Protection System and Comprehensive Financial Income Taxation | What does the difference between long-term and short-term interest rates mean? | Bond investments become more attractive when interest rates fall | Will the magic of compound interest pay off? | What if you buy long-term bonds and aim for big returns? | Which bond products should you invest in? | Reading the economic cycle through interest rate fluctuations | What factors drive market interest rates? | How to invest in negative interest rates: Understanding zero interest rates, negative interest rates, and bond bubbles\u003cbr\u003e [Shaky Wealth Formula 2] Is there no loss if I hold bonds until maturity?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3: Base Rates, Market Interest Rates, and Monetary Policy\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eThe government's incredible control of prices | Treasury bond yields, call rates, CD rates, RP rates, etc. | What impact does the base interest rate have on the market? | Base interest rate forecasting tools ⑴ FOMC and dot plot | Base interest rate forecasting tools ⑵ Fed's preemptive guidance | Appropriate base interest rate, Taylor rule | Relationship between prices and unemployment, Phillips curve | Monetary policy for price stability | Central bank's long-term interest rate adjustment | Is the inversion of short-term and long-term interest rates a harbinger of an economic recession? | The correlation between the US yield inversion and the Korean recession | Central bank monetary policy through interest rates | Financial crisis and US interest rate cut policy | Milton Friedman's gift to Ben Bernanke | Exchange rate arbitrage, carry trade | Risks of interest rate arbitrage | Long-term capital bank bankrupted by interest rate arbitrage\u003cbr\u003e [Shaky Wealth Formula 3] Are short-term interest rates influenced by the Federal Reserve's benchmark interest rate, and are long-term interest rates influenced by economic outlook?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: Interest Rates and the Foreign Exchange Market\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eUnderstanding Fixed and Floating Exchange Rate Systems | Fixed Exchange Rate Systems and the 1997 Asian Financial Crisis | Floating Exchange Rate Systems and Exchange Risk | Predicting Exchange Rates is Nearly Impossible | How Did the Dollar Become the World's Currency? | The Global Economy Surrounded by the Strength of the US Dollar | Currency Wars Among Powerful Countries After the COVID-19 Pandemic | The Best Time to Hold Dollars: The Dollar Smile Theory | Understanding the Dollar Index and the 1985 Plaza Accord | I Really Miss Korea's \"Three Lows\" Boom | The Odd Phenomenon of US Exports Rising Despite a Strong Dollar | Interest Rate Parity Theory: Investment Strategies Using Exchange Rates and Interest Rates | The Correlation Between High US Interest Rates and Capital Outflows from Korea | Why High Exchange Rates Reappeared in the First Half of 2024 | Nicknames and Meanings of Bonds from Various Countries, Including Kimchi Bonds and Arirang Bonds | Things to Consider When Investing in Foreign Currency Deposits and the US Dollar | Foreign Currency Repurchase Agreements to Consider During a Strong Dollar | The Co-movement of the Korean Won and Yuan | Considering the Starbucks Index and the Big Mac Index \u003cbr\u003e[Shaky Wealth Formula 4] Will exports really increase when the exchange rate rises?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Interest Rates and the Stock Market\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Stock prices rise when interest rates are low, but... | Stock prices and interest rates can fall together | Why is the 10-year Treasury yield important? | Stocks and bonds do not always move inversely | What is the correlation between Treasury yields and stocks? | Under what circumstances do low PBR stocks show strength? | Companies with rising sales but being held back by interest rate hikes | Investing in growth and value stocks from an interest rate perspective | The neutral interest rate, an absolute standard for establishing investment strategies | The impact of the difference between short-term and long-term interest rates on investment | Interest rate inversion and opportunities for growth stock investment | The winner is the one who reads the market's emotional ups and downs.\u003cbr\u003e [Shaky Wealth Formula 5] Is buying at a low PER really a loss-free investment?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Interest Rates and the Real Estate Market\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eAre rising interest rates bad news for housing prices? | Is an interest rate cut an absolute condition for rising housing prices? | How are real estate prices determined? | Reading the margin of safety in the curse of the skyscraper | Low interest rates and rising housing prices | Real estate bubbles and long-term recessions | Real estate recessions and shadow banking | Floating interest rates and Japan's high housing prices | Interest rate fluctuations and the Korean real estate market | Interest rates determine jeonse and monthly rents | Are housing prices in popular regions around the world all bubbles? | 50-year mortgages maturing by interest rates | Investing in REITs in the era of high interest rates? | Various real estate investment indices such as PIR, RIR, and K-HAI | Thoughts on Seoul's jeonse prices rising for more than a year\u003cbr\u003e [Shaky Wealth Formula 6] Moving steadily to a higher-class place?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7: Interest Rates, Commodities, and Cryptocurrency Investment\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIs there a clear consensus on the relationship between commodities and interest rates? | The correlation between gold, the dollar, and stocks | The relationship between interest rate cuts and gold prices | Warren Buffett's thoughts on gold investment | Analysis of silver's industrial uses and investment appeal | The correlation between copper and gold in the commodities market | Low-carbon LNG, highlighted by Buffett | Is Bitcoin digital gold? | The principles of cryptocurrency price formation | The correlation between interest rates, cryptocurrencies, and securities\u003cbr\u003e [Shaky Wealth Formula 7] Will Cryptocurrency Cause a Financial Crisis?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 8: Margin of Safety and the Shaky Wealth Formula\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Applying the Margin of Safety to Life | Threats to Our Economy's Margin of Safety | Considering Everyone's Interest Rates in a Shaky World | Reflecting on the Spirit of John Keynes in an Age of Uncertainty\u003cbr\u003e [Shaky Wealth Formula 8] Are passion and great strategy a panacea?\u003cbr\u003e\u003cbr\u003e Epilogue | The Daily Life of Uncertainty and an Unwavering Life: My Struggles in Public Service\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eIf I think about it, margin and interest rate were words that dominated my real life outside of school during my childhood.\u003cbr\u003e My father must have calculated that he would at least not suffer any losses while living such a war-like life in the countryside.\u003cbr\u003e At the time, the monopoly liquor wholesale business was my father's strong support.\u003cbr\u003e Because it was a business that not just anyone could do, there was still a profit, or margin, even after borrowing money.\u003cbr\u003e My father must have always thought about the fateful hour of 5 p.m. and come up with the concept of a 'margin of safety.'\u003cbr\u003e\u003cbr\u003e --- p.27, from “Chapter 1 Interest Rates as a Margin of Safety”\u003cbr\u003e\u003cbr\u003e Suddenly, this thought occurs to me.\u003cbr\u003e The 2% inflation target is not a science.\u003cbr\u003e It's just a political decision by the Fed.\u003cbr\u003e 2% is not a statistically proven figure.\u003cbr\u003e There is no specific research or evidence to support the claim that price stability is maximized when the central bank's inflation target is 2%. \u003cbr\u003eNevertheless, if the Fed protects, it must protect, and interest rates and the stock market will dance because of the Fed Chairman's words.\u003cbr\u003e The Fed Chairman has the most expensive mouth in the world.\u003cbr\u003e --- p.136, from “Chapter 3 Base Interest Rate, Market Interest Rate and Monetary Policy”\u003cbr\u003e\u003cbr\u003e When I was a government official, I also considered the defense of the exchange rate value to be important.\u003cbr\u003e Every time that happened, this thought suddenly occurred to me.\u003cbr\u003e The United States observes other countries, but on what basis does the world observe the United States? I've always wondered whether, in a world \"of America, by America, for America,\" the function of restraining this massive nation actually works.\u003cbr\u003e --- p.193, from “Chapter 4 Interest Rates and Foreign Exchange Market”\u003cbr\u003e\u003cbr\u003e Rather, you should buy cyclical stocks when they are expensive (high PER) and sell them when they are cheap (low PER).\u003cbr\u003e Because stock prices lead the way, reading these cycles is important when investing in cyclical stocks. \u003cbr\u003eThe reason you should buy cyclical stocks at a high PER is because that's when business conditions are at their worst and fear is at its peak.\u003cbr\u003e When cyclical stocks generate a lot of profits, their prices stagnate at their peak.\u003cbr\u003e At this time, PER is low.\u003cbr\u003e Semiconductor stocks such as Samsung Electronics and SK Hynix, chemical stocks such as Lotte Chemical and Korea Petrochemical, and shipbuilding stocks such as HD Hyundai Heavy Industries and Samsung Heavy Industries are representative cyclical stocks that are sensitive to economic conditions.\u003cbr\u003e --- p.317, from “Chapter 5 Interest Rates and the Stock Market”\u003cbr\u003e\u003cbr\u003e The fact that the history of the world is so deep-rooted that it dates back to BC opens up the possibility of viewing the world not as a linear process of birth and death, but as a cyclical process of decline and increase.\u003cbr\u003e At the same time, the fact that the proportion of charter contracts is decreasing in both our country and Bolivia reminds us that charter contracts, a rare species worldwide, may soon face extinction.\u003cbr\u003e --- p.357, from “Chapter 6 Interest Rates and the Real Estate Market”\u003cbr\u003e \u003cbr\u003eBerkshire Hathaway has invested heavily in Nu Holdings, a Brazilian fintech company focused on Bitcoin that owns its own cryptocurrency, NuCoin.\u003cbr\u003e Even so, it seems unlikely that Buffett will invest in cryptocurrencies, including Bitcoin, which just hit an all-time high in 2024.\u003cbr\u003e Because cryptocurrency investing contradicts the reliable value investing strategy that has supported him for decades.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.426, from “Chapter 7 Interest Rates, Raw Materials, and Cryptocurrency Investment”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eAn economics textbook covering everything about interest rates, \"Interest Rates for Everyone,\" has been published.\u003cbr\u003e\u003cbr\u003e \"Interest Rate Tutoring\" from an economic expert who combines economic theory with practical investment practice.\u003cbr\u003e Understanding interest rates allows you to manage both profits and risk.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Interest rates are like the central nervous system of the modern economic system. \u003cbr\u003eProfessor Won-kyung Cho, author of “Interest Rates for Everyone,” said, “Interest rates directly and indirectly affect not only our daily lives but also the bond market, stocks, foreign exchange, real estate, raw materials, and even cryptocurrencies.\u003cbr\u003e He stated his intention in writing this book, saying, “I would be most happy if readers of this book could increase their understanding of the economy and the market through the medium of interest rates and increase their asset value.”\u003cbr\u003e\u003cbr\u003e This book begins with deposit interest rates, one of the many financial products we all encounter in our daily lives.\u003cbr\u003e It answers questions from real investors, such as, “They said the interest rate was 10%, but it’s only 1%?”, while also explaining the difference between nominal and real interest rates and the effect of compound interest.\u003cbr\u003e It also covers essential real estate-related issues such as loan interest rates and Korea's unique jeonse system.\u003cbr\u003e It covers a wide range of topics, including how to determine a safe financial institution and the importance of after-tax income, as well as the interest rates that appear in everyday life.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eMeanwhile, we also examine interest rates as a hidden driver of the current economic situation.\u003cbr\u003e It unravels complex economic phenomena, such as changes in the U.S. Federal Reserve's interest rate policy, concerns about an economic downturn, and increased volatility in the global economy, focusing on interest rates.\u003cbr\u003e For example, it presents various perspectives and considerations on whether the inversion of short-term and long-term interest rates is a sign of an economic recession or whether other interpretations are possible.\u003cbr\u003e It also covers why the 10-year U.S. Treasury yield is important in the stock market and how interest rate fluctuations affect the real estate market.\u003cbr\u003e This helps readers understand that interest rates are not just numbers, but important indicators of the health of the economy.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMargin of Safety: Investment Strategies in an Age of Uncertainty\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"Everyone's Interest Rate\" presents a risk management strategy centered on the concept of \"margin of safety.\"\u003cbr\u003e Margin of safety refers to a buffer to prepare for unexpected losses in investments. \u003cbr\u003eThe author develops the story by applying this concept to various investment fields.\u003cbr\u003e In bond investing, the margin of safety is closely related to the credit rating of a country or company.\u003cbr\u003e The book explains how to evaluate the margin of safety of bonds such as government bonds and corporate bonds.\u003cbr\u003e In stock investment, the relationship between stock prices and interest rates is analyzed, and the margin of safety is explained through the concept of 'stock risk premium'.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The author also points out the risks of investing in the recently popular 30-year U.S. Treasury bond.\u003cbr\u003e Long-term bonds are sensitive to interest rate fluctuations, so they can incur large losses if interest rates rise.\u003cbr\u003e It's a good example of how even seemingly safe investments always carry risks.\u003cbr\u003e It also offers an interesting perspective on investing in cyclical stocks. \u003cbr\u003eThe advice that \"cyclical stocks should be bought when they are expensive (high PER) and sold when they are cheap (low PER)\" may seem counterintuitive, but it is a strategic approach that takes into account the economic cycle.\u003cbr\u003e This can be seen as an example of applying the safety margin concept in a reverse way.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFrom private loan interest to the bankruptcy of Silicon Valley Bank\u003cbr\u003e \"Everyone's Interest Rate\": Understanding Microeconomics and Macroeconomics at Once\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book covers a wide spectrum, from the global financial system to personal financial management.\u003cbr\u003e The author's experience at the Ministry of Strategy and Finance and his academic background combine to provide both micro and macro perspectives.\u003cbr\u003e From a global financial perspective, the book details the impact of the U.S. Federal Reserve's interest rate policy on the global economy.\u003cbr\u003e For example, it explains what the Fed's \"dot plot\" is and how to interpret it, and why the Fed Chairman's remarks are called \"the world's most expensive mouths.\" \u003cbr\u003eIt also analyzes the impact of the strong dollar on the global economy and the relationship between exchange rates and interest rates.\u003cbr\u003e\u003cbr\u003e At the same time, it also addresses everyday financial management issues.\u003cbr\u003e For example, it provides practical advice on whether to choose between a jeonse (long-term deposit) and monthly rent, or whether a fixed or variable interest rate is more advantageous when taking out a mortgage loan.\u003cbr\u003e In particular, it explains why Korea's housing market is sensitive to interest rate fluctuations, and points out Korea's low proportion of fixed-rate loans in household loans.\u003cbr\u003e It also covers things to keep in mind when choosing financial products.\u003cbr\u003e For example, it provides in-depth information on financial products, such as the tax exemption benefits of Brazilian government bonds and the risks of foreign currency loans.\u003cbr\u003e It also includes an explanation of financial income taxation, helping you calculate your actual investment returns after considering taxes.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eBalancing Economic Theory and Practical Investment\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\"Everyone's Interest Rate\" offers wisdom on how to invest in today's uncertain economic environment.\u003cbr\u003e The author states that “capitalism may be a system that thrives on huge bubbles,” and emphasizes the importance of balanced investment between reason and emotion, between frenzy and cool-headedness.\u003cbr\u003e You should be wary of bubbles, but if you avoid them unconditionally, your profits will be poor.\u003cbr\u003e Even policymakers well-versed in economic theory admit that investment performance may be unsatisfactory.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Next, we present methods for interpreting various economic indicators and phenomena.\u003cbr\u003e For example, it explains that an inversion of short-term and long-term interest rates may not necessarily indicate a recession, and that gold prices tend to rise when real interest rates are negative.\u003cbr\u003e This will enable readers to develop the ability to critically interpret economic news rather than simply accept it.\u003cbr\u003e \u003cbr\u003eThe author also emphasizes the psychological aspect of investing.\u003cbr\u003e The observation that “once you taste money, you think it’s your skill and become arrogant” points out a common mistake made by many investors.\u003cbr\u003e Instead, the author uses the example of golfer Dustin Johnson to emphasize the importance of a stable strategy rather than excessive greed.\u003cbr\u003e “The effort to stay on the fairway” is also necessary in investing.\u003cbr\u003e Finally, we recommend investing with a long-term perspective rather than short-term profits.\u003cbr\u003e Quoting Warren Buffett, he emphasizes the importance of “the fun of making money and the fun of watching it grow.”\u003cbr\u003e It is the core of unwavering investment principles in times of uncertainty. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 25, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 460 pages | 768g | 152*218*29mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791194322009\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 119432200X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804466218,"sku":"134564","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/7af31eae35b4448c0dada6a17166a2ce.jpg?v=1765417724"},{"product_id":"134567","title":"Minimum economic study ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyDuCxp53KOnFPHB3zZtVwTHD.png?v=1765118083\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Minimum economic study \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/126340514\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eProfessor Kim Young-ik and former Financial Services Commission Chairman Jeon Kwang-woo strongly recommend\u003cbr\u003e From stocks, real estate, finance, industry, to the US economy.\u003cbr\u003e Essential Economic Knowledge You Must Know if You Want to Become Rich\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Economics is abstract and vague, but money is concrete and intuitive.\u003cbr\u003e The reason we watch the news and read the newspapers is ultimately because of money. \u003cbr\u003eWe don't need to know all the global economic issues that are pouring in.\u003cbr\u003e If only I could find out just the right amount of information that I could immediately apply to my finances, the world would be a much better place.\u003cbr\u003e This book aims to address these needs by providing a 'minimum level of economic study'.\u003cbr\u003e This book is written in an easy-to-understand manner so that anyone can intuitively understand the flow of the economy, based on economic knowledge and information directly acquired by the author, who has been working in the field for 15 years as an economic journalist.\u003cbr\u003e Once you understand how the economy works, the rest is simply a matter of application and implementation.\u003cbr\u003e When we face economic issues that don't seem intuitive, let's acquire 100% usable, appropriate economic knowledge with this one book.\u003cbr\u003e It will be your first introductory economics book, tailored to your level.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePart 1 Financial Insights\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Central banks are inflation fighters\u003cbr\u003e Base interest rate, economy, prices, unemployment rate\u003cbr\u003e The cascade effect of interest rate hikes and cuts\u003cbr\u003e Inflation Fighter 2.\u003cbr\u003e Why You Shouldn't Underestimate Savings\u003cbr\u003e Classic savings instruments: time deposits and regular savings\u003cbr\u003e Compare interest rates at a glance\u003cbr\u003e If you feel the 15.4% interest income tax is a waste…\u003cbr\u003e 3.\u003cbr\u003e Loans, are they really 'goddesses'?\u003cbr\u003e Loans are credit\u003cbr\u003e Credit loans, the magic savings account for office workers?\u003cbr\u003e The basic is a 30-year 'stock loan'\u003cbr\u003e The benchmark interest rate for housing loans, 'COFIX'\u003cbr\u003e Let's ask the bank to lower interest rates.\u003cbr\u003e 4.\u003cbr\u003e All About Loan Interest Rates\u003cbr\u003e Loan base rate and additional rate\u003cbr\u003e Fixed, floating, and mixed interest rates\u003cbr\u003e 5. LTV, DTI, DSR, and the three factors that determine the mortgage loan limit\u003cbr\u003e LTV collateral recognition ratio\u003cbr\u003e DTI total debt service ratio\u003cbr\u003e DSR Total Debt Service Ratio\u003cbr\u003e 6.\u003cbr\u003e Exchange rates and remittances\u003cbr\u003e The exchange rate is not difficult\u003cbr\u003e Telegraphic transfer selling rate? Spread?\u003cbr\u003e The basic exchange rate preference is 50%\u003cbr\u003e Interest rates and exchange rates that affect imports and exports\u003cbr\u003e 7.\u003cbr\u003e Foreign exchange reserves and currency swaps\u003cbr\u003e foreign exchange reserves \u003cbr\u003ecurrency swap\u003cbr\u003e 9.\u003cbr\u003e About the combination and safe\u003cbr\u003e Understanding Combinations and Safes\u003cbr\u003e Using the combination and safe\u003cbr\u003e Signs of a safe's failure\u003cbr\u003e 10.\u003cbr\u003e Post Office Unlimited Depositor Protection\u003cbr\u003e Depositor protection limit: 50 million won\u003cbr\u003e Post office guarantees unlimited\u003cbr\u003e 11.\u003cbr\u003e bank run\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 Stock Insights\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e A glance at our country's stock market\u003cbr\u003e Large-cap and blue-chip stocks are listed on the KOSPI market.\u003cbr\u003e The KOSDAQ market driven by secondary batteries and pushed by biotechnology\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e Stock prices, interest rates, economy, and performance\u003cbr\u003e When interest rates rise, stock prices fall?\u003cbr\u003e Interest rates and the economy must be viewed together.\u003cbr\u003e Past performance? Future performance? And consensus?\u003cbr\u003e\u003cbr\u003e 3. PER, PBR, EPS, and PEG\u003cbr\u003e\u003cbr\u003e 4.\u003cbr\u003e Bond ABC\u003cbr\u003e Comparing Bonds and Stocks\u003cbr\u003e Surface interest rate, yield to maturity, duration\u003cbr\u003e 5.\u003cbr\u003e Hot Potato, Short Selling\u003cbr\u003e Short selling, which involves selling stocks even by borrowing them\u003cbr\u003e Double the profits, infinite losses\u003cbr\u003e Short selling in South Korea\u003cbr\u003e 6. IPO, public offering, and stocks\u003cbr\u003e IPO process and listing\u003cbr\u003e ABC of public offering subscription\u003cbr\u003e Ttasang, Ttasang is in history\u003cbr\u003e 7.\u003cbr\u003e Steamed rice and potatoes\u003cbr\u003e Free stock dividend \u003cbr\u003eThe more bad news there is, the more likely it is that a paid-in capital increase will be a good thing.\u003cbr\u003e Free potatoes without any compensation\u003cbr\u003e Shareholder-friendly capital increase\u003cbr\u003e 8.\u003cbr\u003e public offering\u003cbr\u003e The public offering price is key\u003cbr\u003e 22% public offering transfer tax\u003cbr\u003e Introduction of a mandatory public offering system?\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3 Real Estate Insights\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Kick the Ladder Off the Korean Housing Market\u003cbr\u003e Buying a home is not speculation.\u003cbr\u003e Let's recognize the dual status of multiple homeowners.\u003cbr\u003e 2.\u003cbr\u003e Will population and real estate plummet like in Japan?\u003cbr\u003e Global low birth rates, aging population, and population decline\u003cbr\u003e Single-person households and the number of households are increasing…\u003cbr\u003e The conclusion is a Japanese-style collapse?\u003cbr\u003e 3.\u003cbr\u003e Is the end of jeonse and the era of monthly rent a blessing?\u003cbr\u003e Half of new lease contracts are jeonse\u003cbr\u003e Jeonse to ease the burden of housing costs\u003cbr\u003e The road to reversal\u003cbr\u003e 4.\u003cbr\u003e You need to know about the subscription system\u003cbr\u003e How many new apartments are being supplied?\u003cbr\u003e Let's see again, subscription account\u003cbr\u003e 1st place, extra points, lottery\u003cbr\u003e Everything you need to know about taxes related to subscription rights\u003cbr\u003e 5.\u003cbr\u003e Paying property tax and also comprehensive real estate tax?\u003cbr\u003e History of the introduction of the comprehensive real estate tax\u003cbr\u003e Inheritance tax, who pays how much? \u003cbr\u003eIf the assessed value of a home exceeds 1.2 billion won, a comprehensive real estate tax is imposed.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4 Industry Insights\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e South Korean companies and industrial structure\u003cbr\u003e Companies that move Korea\u003cbr\u003e Korea's leading industry\u003cbr\u003e Corporate tax that cannot keep up with corporate competitiveness\u003cbr\u003e 2.\u003cbr\u003e Trade balance and current account balance\u003cbr\u003e Trade balance must pass through customs\u003cbr\u003e Current account balance including foreign dividends and overseas travel expenditures\u003cbr\u003e 3.\u003cbr\u003e Semiconductor Industry Analysis and Outlook\u003cbr\u003e Semiconductor market and industry at a glance\u003cbr\u003e US-China semiconductor war\u003cbr\u003e 4.\u003cbr\u003e Secondary Battery Industry Analysis and Outlook\u003cbr\u003e Structure of secondary batteries\u003cbr\u003e Domestic secondary battery materials value chain\u003cbr\u003e Secondary battery industry challenges\u003cbr\u003e 5.\u003cbr\u003e Inflation Reduction Act\u003cbr\u003e 6.\u003cbr\u003e Automotive Industry Analysis Outlook\u003cbr\u003e global automobile market\u003cbr\u003e The era of electric vehicles\u003cbr\u003e 7.\u003cbr\u003e The age of artificial intelligence\u003cbr\u003e ChatGPT, the turning point toward singularity\u003cbr\u003e NVIDIA's AI semiconductor launch\u003cbr\u003e AI side effects and bubble controversy\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 5: U.S. Economic Insights\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Consumption, the core of the US economy: Walmart and Costco\u003cbr\u003e Walmart vs. Costco\u003cbr\u003e Small but mighty Trader Joe's\u003cbr\u003e 2.\u003cbr\u003e The US Federal Reserve is holding the world economy in its hands \u003cbr\u003eFed Chairman = FRB Chairman = FOMC Chairman\u003cbr\u003e The FOMC is drawing global attention\u003cbr\u003e 3.\u003cbr\u003e The three major U.S. price levels: oil, rent, and electricity.\u003cbr\u003e CPI vs. PCE… The Fed is PCE\u003cbr\u003e perceived prices\u003cbr\u003e 4.\u003cbr\u003e Operation Twist and Yield Curve Control\u003cbr\u003e 5.\u003cbr\u003e The 401(k): A Powerhouse of the American Economy\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4487\/MidCate003\/448629660.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e In fact, if we go into detail, the work that central banks do is more extensive and complex.\u003cbr\u003e One of the important roles of a central bank like the Bank of Korea is to determine how much money is in circulation (controlling the money supply).\u003cbr\u003e In the case of the Bank of Korea, to control the money supply, it purchases government bonds (increases the money supply) and sells them (decreases the money supply).\u003cbr\u003e Increasing lending to commercial banks also leads to an increase in the money supply.\u003cbr\u003e As the money supply increases, the value of the currency falls.\u003cbr\u003e When there is a lot of money in circulation, the value of money, or interest rates, decreases according to the law of supply and demand. \u003cbr\u003eWhen market interest rates fall, it means that the value of money is falling.\u003cbr\u003e As the value of money falls, the number of people taking out loans increases.\u003cbr\u003e Also, since the value of the same 100 won has fallen, the amount of goods that can be purchased has decreased, and we feel that prices have risen.\u003cbr\u003e ---From \"Central Banks are Inflation Fighters\"\u003cbr\u003e\u003cbr\u003e When it comes to getting a mortgage, nothing is more important than the interest rate.\u003cbr\u003e This is because it is a loan that must be repaid over a period of up to 50 years (maturity of 50 years).\u003cbr\u003e Even for loans that last 1-2 years, interest rates are important, so it goes without saying that it is even more important for home equity loans.\u003cbr\u003e Just like credit loans, the interest rate for home equity loans is calculated using the system of ‘base rate + additional rate - preferential rate.’\u003cbr\u003e The COFIX interest rate or financial bond interest rate is often used as the base interest rate, and the additional interest rate is different for each borrower, and is calculated by the bank by considering the borrower's default risk, loan type, margin, etc. \u003cbr\u003eThe most commonly used benchmark interest rate these days is the Copix rate.\u003cbr\u003e We don't need to know the formula for calculating the Copix interest rate.\u003cbr\u003e The really important part is knowing whether the Copix interest rate calculated according to the formula is high or low compared to financial bonds or other interest rates, and whether it will rise or fall in the future.\u003cbr\u003e There are four types of Copix: Copix based on new handling amount, Copix based on balance, Copix based on new balance, and Copix based on short-term.\u003cbr\u003e Since the new handling amount standard and the balance standard are used in almost all cases, it is sufficient to know only these two.\u003cbr\u003e The new handling amount-based Copix is ​​more sensitive to market interest rate fluctuations than the balance-based Copix.\u003cbr\u003e The balance criteria is a bit slow to work.\u003cbr\u003e Therefore, if the interest rate is rising, the balance standard rises more slowly, and if the interest rate is falling, the balance standard falls more slowly.\u003cbr\u003e ---From \"The Base Rate for Housing Mortgage Loans, 'COFIX'\"\u003cbr\u003e  \u003cbr\u003eA bank run is cited as the decisive reason why Silicon Valley Bank (SVB) in the United States went bankrupt just 36 hours after rumors of a crisis emerged in early March 2023.\u003cbr\u003e A bank run is a situation where customers who have deposited money in a bank suddenly withdraw large amounts of money in an instant.\u003cbr\u003e In the past, the word 'run' was used because people had to run to the bank and wait in long lines to withdraw money.\u003cbr\u003e The reason bank runs occur is because if a bank fails, you may not be able to get your deposited money back.\u003cbr\u003e Although each country has its own deposit protection system, in the case of SVB, more than 90% of customers had deposited funds exceeding the deposit protection limit of $250,000, so rumors of a crisis arose and a bank run occurred in just one day with $42 billion (55 trillion won) of deposits being withdrawn. \u003cbr\u003eSVB's losses snowballed as it sold off its US Treasury bonds at a low price to pay out deposits to customers, and when it was no longer able to pay out deposits, it eventually went bankrupt.\u003cbr\u003e The company went bankrupt at lightning speed just 36 hours after the crisis rumors were announced.\u003cbr\u003e ---From \"Bank Run\"\u003cbr\u003e\u003cbr\u003e Stock prices move according to many variables, but none are as important as supply and demand.\u003cbr\u003e The same goes for KOSPI.\u003cbr\u003e KOSPI and KOSPI-listed stocks basically rise and fall according to demand (buyers) and supply (sellers).\u003cbr\u003e In particular, the key to supply and demand are foreigners.\u003cbr\u003e Foreigners mostly refer to foreign institutional investors, and they have a significant influence on stock prices, holding more than 30% of the KOSPI market capitalization. \u003cbr\u003eIndividual investors are like grains of sand, and their information is different, making it difficult to predict their buying and selling patterns. However, foreign investors have a similar level of limited information and react sensitively to exchange rate variables, showing a characteristic of moving in a relatively coordinated manner.\u003cbr\u003e ---From \"Our country's stock market at a glance\"\u003cbr\u003e\u003cbr\u003e A PBR of 1x means that the market capitalization is equal to the value of all assets sold by the company.\u003cbr\u003e If the company goes bankrupt and goes into liquidation, and the PBR is 1, shareholders are likely to recover almost all of their investment.\u003cbr\u003e Therefore, if the PBR is greater than 1, it can be seen as an overvalued situation because the market capitalization is greater than the net assets, while if the PBR is less than 1, it can be seen as an undervalued situation.\u003cbr\u003e Of course, the PBR 1x standard also varies by industry and stock.\u003cbr\u003e For example, many people believe that when SK Hynix's stock price falls below PBR 1, it is a good time to buy. \u003cbr\u003eThis is because historically, there have been many cases where a rebound occurred when the PBR fell below 1x.\u003cbr\u003e As can be inferred from the formula, a low PBR stock corresponds to a case where the company has a lot of assets but a low stock price.\u003cbr\u003e If a company has a lot of assets but its operating performance and profit growth are not promising, it will be difficult for it to escape a low PBR.\u003cbr\u003e ---From \"PER, PBR, EPS and PEG\"\u003cbr\u003e\u003cbr\u003e If the jeonse system disappears, the number of new apartments for sale will inevitably decrease rapidly.\u003cbr\u003e This is because a lot of investment is made by giving out a jeonse deposit when it is time to move in after receiving a new apartment.\u003cbr\u003e The deposit is used to cover the loan, because the deposit that the landlord receives from the tenant is interest-free money.\u003cbr\u003e The argument that jeonse deposits should be regulated because they serve as a type of private finance is gaining traction. \u003cbr\u003eHowever, it is difficult to view this as an unequal or unfair private loan contract because the landlord does not borrow money completely for free, but rather lends the house and pays all kinds of taxes.\u003cbr\u003e The reason why the world is maintained is because of this structure and reason.\u003cbr\u003e As jeonse (long-term lease) disappears and new apartment sales decrease, the supply of new apartments will decrease, which will inevitably lead to rising prices.\u003cbr\u003e If demand for new apartments also decreases similarly, prices will not rise, but demand for new apartments is expected to remain high, both now and in the future.\u003cbr\u003e Of course, if prices rise too much, demand may involuntarily decrease.\u003cbr\u003e If all jeonse (long-term deposits) are converted to monthly rent, the burden of housing costs will increase and disposable income will decrease, which could lead to a contraction in domestic demand.\u003cbr\u003e As expected, the savings rate also goes down.\u003cbr\u003e\u003cbr\u003e ---From \"The End of the Jeonse Era, Is the Era of Monthly Rent a Blessing?\"\u003cbr\u003e \u003cbr\u003eIf you apply for a new apartment and are selected, you will have the right to purchase the apartment until you move in.\u003cbr\u003e In the past, subscription rights were not considered as housing when considering the tax exemption conditions for one house per household, but subscription rights acquired after January 1, 2021 are considered as housing.\u003cbr\u003e Therefore, if you own a house and acquire the right to purchase, you must dispose of the existing house within two years to be considered a temporary second home owner and exempt from transfer tax.\u003cbr\u003e The temporary exemption from transfer tax on two homes (one home + one subscription right\/occupancy right) was significantly improved in January 2023 to revitalize the frozen housing market.\u003cbr\u003e First, the deadline for disposing of existing homes has been extended by one year, from two years to three years.\u003cbr\u003e Now, if you dispose of your existing home within 3 years (basic disposal period) after acquiring the right to sell, you can receive the benefit of exemption from transfer tax. \u003cbr\u003eIn addition, if the right to move in or the right to purchase is completed as a house and the house is occupied, even if 3 years have passed from the date of acquisition of the right to move in or the right to purchase, the transfer tax does not have to be paid if the existing house is sold within 3 years (special disposal period) after completion.\u003cbr\u003e There is no actual residency requirement for the basic disposal period of 3 years, but there is an actual residency requirement for the special disposal period of 3 years.\u003cbr\u003e ---From \"Everything About Taxes Related to Pre-sale Rights\"\u003cbr\u003e\u003cbr\u003e It is no exaggeration to say that the domestic secondary battery industry ecosystem is almost completely established, from raw materials to finished products (cells).\u003cbr\u003e In the semiconductor industry, integrated semiconductor manufacturers (IDMs) such as Samsung Electronics and SK Hynix, which focus on memory semiconductors, are at the top, and an ecosystem of materials, parts, and equipment companies is established below them.\u003cbr\u003e There is also a high dependence on overseas countries, including the United States, for key equipment. \u003cbr\u003eHowever, in the secondary battery industry, four key material companies (positive electrode materials, negative electrode materials, separators, and electrolytes) are leading the entire battery industry ecosystem.\u003cbr\u003e Of course, the three cell companies (LG Energy Solution, Samsung SDI, and SK On) are overwhelmingly large in terms of market capitalization and sales, but domestic material companies have global competitiveness and have established themselves as the central axis of the secondary battery industry ecosystem on an equal footing with cell companies.\u003cbr\u003e In particular, cathode material companies, which account for 40-50% of the cost of secondary batteries and determine the capacity and performance of the battery, are effectively dominating the secondary battery ecosystem.\u003cbr\u003e This is because domestic cell manufacturers cannot produce batteries without collaborating with domestic cathode material companies.\u003cbr\u003e Domestic cathode material manufacturers are evaluated to have achieved the status of 'super-B' by possessing ternary and tetravalent battery technologies.\u003cbr\u003e ---From \"Domestic Secondary Battery Materials Value Chain\"\u003cbr\u003e \u003cbr\u003eAmong the Federal Reserve's organizations, the Federal Reserve Board (FRB) manages, monitors, and supervises the U.S. financial system to ensure its stable operation. While the FRB's board of directors meets biweekly, it rarely receives significant media or public attention.\u003cbr\u003e On the other hand, the FOMC holds a high profile, attracting the attention of not only Americans but the entire world. On days when the former chairman stands before a microphone after a meeting to deliver a statement and hold a Q\u0026amp;A session with reporters, investors in stocks and bonds, in particular, closely watch every word and phrase to determine its potential market impact. The FOMC is the decision-making body for monetary policy within the Fed, with a total of 19 members, including seven Federal Reserve Board members and 12 regional bank presidents.\u003cbr\u003e Of the 19 members, eight, including the seven Federal Reserve Board members and the New York Federal Reserve Bank president, always have voting rights. The FOMC chair is the Fed chairman, and the New York Federal Reserve Bank president serves as vice chair. \u003cbr\u003eThe remaining 11 regional presidents are divided into groups of 2-3 (Boston, Philadelphia, Richmond, Cleveland, Chicago, Atlanta, St. Louis, Dallas, Minneapolis, Kansas City, San Francisco) and the four of them take turns voting for one year.\u003cbr\u003e Therefore, when the FOMC meets, there are a total of 12 members who have voting rights.\u003cbr\u003e Of course, there are occasional vacancies on the FRB board, resulting in fewer than 12 members. The FOMC meets eight times a year.\u003cbr\u003e It will be held at six-week intervals, and the schedule for the 2024 regular meeting is as follows.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From \"FOMC, which the whole world is watching\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eNO to stereotypical economics textbooks\u003cbr\u003e Money-making knowledge that informs economic trends\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Everyone in society earns money, goes to the bank, buys a house, and spends money to live. \u003cbr\u003eIt is no exaggeration to say that every action we take in life is related to the economy.\u003cbr\u003e I have included only the essential economic knowledge that you need to know at least this much to avoid being left behind.\u003cbr\u003e These are essential knowledge that we must know for financial investment, which has become a part of our daily lives.\u003cbr\u003e This book approaches economic issues, ranging from finance, stocks, real estate, industry, and the U.S. economy, as a matter of 'money' rather than as overly difficult and complex theories.\u003cbr\u003e\u003cbr\u003e Part 1, Financial Insights, explains the process by which an increase in the money supply leads to a decline in the value of money, lower interest rates, increased lending, and rising prices. It covers the role of central banks, as well as basic concepts such as interest rates, lending, foreign exchange, and exchange rates.\u003cbr\u003e It also provides useful information on the basics and combinations of savings, safe deposit boxes, post offices, and other financial institutions.\u003cbr\u003e The reporter's experience working at a bank and his long-term experience covering the financial sector stand out.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\"Part 2: Stock Insights\" compares and analyzes the KOSPI and KOSDAQ markets, explains the factors that influence the stock market and how to apply them in a balanced way to your investment, and even provides easy-to-understand explanations of terms like PER, PBR, EPS, and PEG.\u003cbr\u003e Furthermore, it clearly contains the concept of stocks at just the right level, including short selling, IPOs, public offerings, stock splits, capital increases, and stock reductions.\u003cbr\u003e\u003cbr\u003e Part 3: Real Estate Insights examines the current state of Korea's housing market and covers fundamental economic knowledge applicable to real estate investment, including the relationship between the low birth rate and aging population and the rise of single-person households, the subscription system, the jeonse system, and real estate taxes.\u003cbr\u003e You can obtain useful information based on the experience of the author, who has extensive knowledge of the subject and has even published a book on the topic of 'real estate'.\u003cbr\u003e \u003cbr\u003ePart 4, \"Industry Insights,\" examines the industrial structure of the companies and key industries driving our country, covering basic concepts such as the trade balance and current account balance, as well as Korea's key industries such as semiconductors, automobiles, secondary batteries, and the emerging AI industry.\u003cbr\u003e It contains practical content based on the author's extensive experience covering industrial sites and research on companies.\u003cbr\u003e\u003cbr\u003e Part 5: U.S. Economic Insights covers the fundamental concepts of the U.S. economy that have a direct impact on our country's economic policy.\u003cbr\u003e Based on the author's experience living in the United States during a period of peak inflation, this book provides practical information on the American economy, starting with the functions and roles of the Federal Reserve, which attracts worldwide attention, and exploring the forces that support the American economy.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 13, 2024\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 300 pages | 560g | 152*225*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791164846825 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804662826,"sku":"134567","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/5027c9df38e92ba8dfe89a26cc6a8515.jpg?v=1765417737"},{"product_id":"134570","title":"Office workers, do your accounting. ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyBk5GwU9wDKUWRmDfJTWwCsx.png?v=1765118097\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Office workers, do your accounting. \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/123151067\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eBook Introduction\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe reason you didn't study accounting is because you didn't know this book!\u003cbr\u003e The easiest and most enjoyable way to learn accounting in one book.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Author Jeongyong Yoon, who was afraid of numbers, let alone accounting, was transferred to the finance team after joining the company.\u003cbr\u003e The author, who had difficulty even memorizing the multiplication table, learned to read commas in numbers and based on this knowledge, wrote \"Office Workers, Do Accounting\" with the hope that \"everyone in Korea should do accounting!\"\u003cbr\u003e Since its publication, this book has been loved by many readers and has become a bestseller and steady seller in the accounting field.\u003cbr\u003e However, as time passed, the author felt regretful, thinking, \"This part could have been expressed in a more interesting and easier way,\" and \"It would have been easier to understand if recent examples that fit the content were included.\" \u003cbr\u003eThrough lectures there, I met tens of thousands of working people in person and learned what they were really curious about.\u003cbr\u003e So, the author spent a lot of time upgrading the content, including the latest corporate cases and financial statements, and published the latest revised edition of \"Accounting for Office Workers,\" which is even easier and more fun to read.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introducing the latest revised edition_ I hope everyone enjoys accounting\u003cbr\u003e Reviewer's Note: The Easiest Accounting Textbook Ever Written\u003cbr\u003e Introduction_ It's not your fault you gave up on studying accounting.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1: What You Need to Know Before You Begin Accounting\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1 Why Study Accounting?\u003cbr\u003e 01 Accounting to survive\u003cbr\u003e 02 Talk to the company and its accounting department.\u003cbr\u003e 03 Steal the CEO's Eyes\u003cbr\u003e Chapter 2: A successful chairman personally manages the accounting.\u003cbr\u003e 01 Kazuo Inamori, the God of Management\u003cbr\u003e 02 Masayoshi Son, the global IT tycoon \u003cbr\u003e03 Warren Buffett, the investment genius\u003cbr\u003e Chapter 3: Getting to Know Numbers\u003cbr\u003e 01 Number sense and accounting are not related.\u003cbr\u003e 02 How to become familiar with numbers\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2: What is Accounting?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Accounting = money information\u003cbr\u003e Chapter 1: What is accounting in simple terms?\u003cbr\u003e 01 Accounting is the company's money information.\u003cbr\u003e 02 Types of Accounting as Seen Through Blind Dates\u003cbr\u003e 03 Accounting and Finance Are Different\u003cbr\u003e Chapter 2: The First Step for Beginner Accountants: Evidence\u003cbr\u003e 01 Documentation is the beginning of accounting.\u003cbr\u003e 02 There is separate evidence that is recognized.\u003cbr\u003e 03 Why the Accounting Team Hates Simple Receipts\u003cbr\u003e 04 There is a statute of limitations on evidence.\u003cbr\u003e Chapter 3: The Second Step for Beginners in Accounting: Accounts\u003cbr\u003e 01 Accounting begins and ends with account quality.\u003cbr\u003e 02 He who controls the accounts controls the financial statements.\u003cbr\u003e 03 What are the essential accounts for our team?\u003cbr\u003e Chapter 4: The Final Step for Beginner Accountants: Accounting Standards\u003cbr\u003e 01 What are accounting standards?\u003cbr\u003e 02 The IFRS Army of Terror\u003cbr\u003e 03 General Corporate Accounting Standards vs. K-IFRS\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3: Fundamentals of Accounting\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: I Want to Know, Financial Statements\u003cbr\u003e 01 Financial statements are a company's financial statements that show the company's money.\u003cbr\u003e 02 Promises of Financial Statements \u003cbr\u003e03 Types of Financial Statements\u003cbr\u003e 04 Financial Statements = Health Checkup Statement\u003cbr\u003e 05 The income statement is a report card.\u003cbr\u003e 06 Financial statements, where can I find them?\u003cbr\u003e Chapter 2: Get Accounting Equations in Your Head\u003cbr\u003e 01 Accounting equations are everything in accounting.\u003cbr\u003e 02 Financial Statement Accounting Equation\u003cbr\u003e 03 Income Statement Accounting Equation\u003cbr\u003e 04 Even if it's in the black, it's ruined, and even if it's in the red, it's ruined?\u003cbr\u003e 05 Accounting Equation Preview Quiz\u003cbr\u003e 06 The accounting cycle that produces financial statements\u003cbr\u003e Chapter 3: Let's not give in to resentment and such!\u003cbr\u003e 01 Don't be angry, be indignant\u003cbr\u003e 02 Order of indignation\u003cbr\u003e 03 Real-World Anger! Overcome Anger with Practice\u003cbr\u003e 04 Real-World Indignation! Electrical Practice\u003cbr\u003e 05 Real-World Indignation! Trial Balance Practice\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4: Practical Accounting\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: This is the financial statement.\u003cbr\u003e 01 Reviewing the Financial Statement Silhouette\u003cbr\u003e 02 Liquid assets are the key to survival.\u003cbr\u003e 03 Non-current assets are the power of attack\u003cbr\u003e 04 Debt is like the wind\u003cbr\u003e 05 Capital is the company's strong backbone.\u003cbr\u003e 06 Let's analyze our company's financial status.\u003cbr\u003e 07 Financial Statements in Real Life\u003cbr\u003e Chapter 2: This is the income statement.  \u003cbr\u003e01 Company's income statement\u003cbr\u003e 02 Examining the Income Statement Silhouette\u003cbr\u003e 03 What's the difference between a comprehensive income statement and an income statement?\u003cbr\u003e 04 Let's take a look at our company's income statement.\u003cbr\u003e 05 Income Statement in Real Life\u003cbr\u003e Chapter 3: This is the statement of cash flows.\u003cbr\u003e 01 The company's blood circulation, cash flow statement\u003cbr\u003e 02 Cash Flow Statement in Real Life\u003cbr\u003e Chapter 4 Statement of Changes in Equity and Notes\u003cbr\u003e 01 Statement of Changes in Equity\u003cbr\u003e 02 Annotations that reveal secrets you don't want to tell\u003cbr\u003e Chapter 5: Reading Financial Statements of Insolvent Companies\u003cbr\u003e 01 Reading Financial Statements of Insolvent Companies: A Horrifying Fraud Champion\u003cbr\u003e 02 Secret and ugly creative accounting and slush funds\u003cbr\u003e 03 The Inconvenient Truth About Accounting: You Can't Trust Accounting Information 100%\u003cbr\u003e Chapter 6: Reading Financial Statements and the Heir Game\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 5: How to Study Accounting to Lead to Your Success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: Enjoy Accounting in Your Daily Life\u003cbr\u003e 01 Let's fill our heads with fun accounting.\u003cbr\u003e 02 3 Steps to Becoming Familiar with Accounting in Your Daily Life\u003cbr\u003e 03 Create a life financial statement\u003cbr\u003e 04 Reading books by accounting level  \u003cbr\u003eChapter 2: How to Study Accounting to Level Up Your Corporate Life by 200%\u003cbr\u003e 01 Read the company through the business report.\u003cbr\u003e 02 Let's copy our company's financial statements.\u003cbr\u003e 03 Match the organizational chart and financial statements.\u003cbr\u003e Chapter 3: Practical Accounting Applications\u003cbr\u003e 01 If you want to get promoted, do accounting.\u003cbr\u003e 02 If you want to change jobs, study accounting.\u003cbr\u003e 03 If you want to invest, do accounting.\u003cbr\u003e 04 If you want to start a business, learn accounting.\u003cbr\u003e\u003cbr\u003e Acknowledgements\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4327\/MidCate002\/432614045.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e I feel like I've finished my overdue homework by publishing the revised edition of \"Office Workers, Do Accounting.\"\u003cbr\u003e We've gathered insights directly from our lectures with tens of thousands of professionals, reflected feedback from readers, and updated the book with the latest corporate case studies, financial statements, and figures.\u003cbr\u003e In particular, in Part 4, Practical Accounting, the content has been strengthened to enable reading and analyzing financial statements in a more three-dimensional manner. \u003cbr\u003ePart 5, \"Accounting Study Methods That Lead to Your Success,\" introduces various methods and websites for studying accounting, and includes a detailed step-by-step plan for financial management in \"If You Want to Invest, Do Accounting,\" as well as helpful books.\u003cbr\u003e As a result, the revised edition is 100 pages longer than the previous one.\u003cbr\u003e I'm confident that with the 100 more pages, you'll be able to study accounting 100 times more easily and enjoyably.\u003cbr\u003e I wrote this revised edition with the hope that everyone can talk about accounting, use accounting easily, and see the world through accounting.\u003cbr\u003e Accounting is more than just the language of business; it's a life skill that's essential for living.\u003cbr\u003e To help those who are new to accounting find it fun, I will also enjoy accounting today.\u003cbr\u003e\u003cbr\u003e --- p.5\u003cbr\u003e\u003cbr\u003e Why study accounting? The answer is simple.\u003cbr\u003e “To survive.”\u003cbr\u003e The ways for office workers to survive are promotion, job change, financial investment, and starting a business. \u003cbr\u003eAccounting is the ticket that opens all these paths.\u003cbr\u003e When I tell my friends at work that they need to know accounting, they don't even pretend to listen and say, \"I'm not even in the accounting department, so why should I study accounting?\"\u003cbr\u003e That's right.\u003cbr\u003e Because I work in the public relations department and I never have to prepare financial statements.\u003cbr\u003e But think again.\u003cbr\u003e How do you handle expenses like office supplies, company dinners, and transportation used by your department? Typically, companies use a voucher with attached receipts—a document listing the account and amount and supporting documentation for each transaction type to record and manage it.\u003cbr\u003e (Requires approval from the manager) or write an expenditure resolution, get approval from the team leader, and submit it to the accounting department or accounting staff. \u003cbr\u003eIn the past, each department had a designated person to write the vouchers, but now, thanks to well-established systems, anyone in a large company can enter vouchers.\u003cbr\u003e In other words, everyone should and is doing accounting work.\u003cbr\u003e Moreover, as you rise to the position of team leader or department head, your sense of responsibility for accounting work increases.\u003cbr\u003e The team leader is the manager of the team.\u003cbr\u003e When approving a voucher, the team leader must always check whether the expense is related to the company, whether it is within the team budget, and whether the account title is correct.\u003cbr\u003e This is because cost processing is not only related to team performance, but also reflected in the company's overall costs.\u003cbr\u003e\u003cbr\u003e --- p.22~23\u003cbr\u003e\u003cbr\u003e People who go on blind dates and people who are in a relationship each get different information about the other person.\u003cbr\u003e Accounting is the same.\u003cbr\u003e Accounting varies depending on who uses the accounting information.\u003cbr\u003e There is a company called A. \u003cbr\u003eJob seekers interested in joining this company might wonder, \"How much will the salary be?\", \"Are the profits continuing?\", and \"What are the company benefits like?\"\u003cbr\u003e Investors interested in investing in this company will likely want to know different things, such as, \"What is the operating profit margin?\" and \"Does it have many quality assets?\" Banks considering lending to the company will likely want to know, \"Is the cash flow healthy?\"\u003cbr\u003e The information they want to obtain is ‘financial accounting.’\u003cbr\u003e Meanwhile, the National Tax Service uses accounting information to collect taxes based on how much our company earned and how much it spent.\u003cbr\u003e The accounting information used at this time is ‘tax accounting.’\u003cbr\u003e People who use financial accounting and tax accounting information are called, in difficult terms, 'external users of information.'\u003cbr\u003e These are the people who ask the matchmaker questions they want to know before going on a blind date. \u003cbr\u003eThey have the limitation that they can only obtain superficial information.\u003cbr\u003e Financial accounting and tax accounting provide information about a company through financial statements.\u003cbr\u003e Because financial accounting calculates how much money was earned and spent based on corporate accounting standards, and tax accounting calculates how much money was earned and spent based on tax laws, their numbers are not the same.\u003cbr\u003e So, we adjust the differences, and in accounting terms, this is called 'tax adjustment--- p. The process of calculating taxable income according to the provisions of tax laws from the net income of the financial statements.'\u003cbr\u003e Because external users access the information, strong rules exist to protect them.\u003cbr\u003e Financial accounting has rules such as the Commercial Act, Capital Market Act, and External Audit Act, and tax accounting has rules such as the Tax Act.\u003cbr\u003e Let's go back to the love story.\u003cbr\u003e When a relationship develops between a person met on a blind date, the couple shares information that only they know.\u003cbr\u003e This is 'management accounting'. \u003cbr\u003ePeople who use this information are called 'inside users of information'.\u003cbr\u003e Because the information is used by internal users, there are no strong rules like those in financial accounting and tax accounting.\u003cbr\u003e\u003cbr\u003e --- p.74~76\u003cbr\u003e\u003cbr\u003e The accounting team is very sensitive to documentation.\u003cbr\u003e This is because documentation serves to prove a transaction and is also closely related to taxes.\u003cbr\u003e If the documentation is not recognized in accounting or there is no documentation at all, the company will have to pay more taxes.\u003cbr\u003e Even if you work hard to increase sales, if you don't have proper documentation, you may end up having to pay out all of your money in taxes.\u003cbr\u003e The best way to pay less tax is to obtain documentation that is recognized by accounting, that is, qualified documentation, and to process accounting accurately.\u003cbr\u003e Here, ‘qualified’ means the exact same qualification as when we say, “That actor is perfect for the role of a second-generation chaebol!”\u003cbr\u003e Let's think of a receipt that corresponds to 'qualified evidence' as a movie title. \u003cbr\u003eWhen it comes to movies, it's a whole new world! The \"shin\" in credit card sales slips, the \"se\" in tax invoices, the \"gye\" in invoices, and the \"ji\" in cash receipts used as proof of expenses.\u003cbr\u003e Let's learn about qualified documentation by looking at each actual item.\u003cbr\u003e\u003cbr\u003e --- p.87~88\u003cbr\u003e\u003cbr\u003e When preparing financial statements, there are two things companies must keep in mind.\u003cbr\u003e First, it must be prepared in a format prescribed by accounting standards so that anyone who wants to know the company information can view it.\u003cbr\u003e Although we do a monthly accounting of how much money we earned and how much we spent, we prepare financial statements on an annual basis.\u003cbr\u003e Listed companies disclose financial statements four times a year, every quarter.\u003cbr\u003e Second, financial statements must be prepared on the assumption that the company is a going concern.\u003cbr\u003e The going concern assumption is that 'our company will survive in the future.'\u003cbr\u003e That is, it is assumed that the company will not fail unless it intends to liquidate or cease its business operations or is unable to continue. \u003cbr\u003eNo one can really know whether a company will survive 10 or 20 years from now.\u003cbr\u003e So, we make assumptions and prepare financial statements.\u003cbr\u003e\u003cbr\u003e --- p.136\u003cbr\u003e\u003cbr\u003e The site you must frequently visit to learn accounting language is the Financial Supervisory Service's Electronic Disclosure System.\u003cbr\u003e It is commonly called DART.\u003cbr\u003e The Electronic Disclosure System was created to provide information on all companies subject to disclosure obligations to investors who cannot meet with management or directly participate in management.\u003cbr\u003e As it is a legally mandated system to protect investors, it is managed by the Financial Supervisory Service, a government agency.\u003cbr\u003e You can access the Electronic Disclosure System by typing 'Electronic Disclosure System' in the search bar of the portal site or entering dart.fss.or.kr in the address bar.\u003cbr\u003e You can view accounting information of all companies representing Korea here.\u003cbr\u003e It's also available as a mobile application, and best of all, all the information is free. \u003cbr\u003eThe Financial Supervisory Service's electronic disclosure system is an inexhaustible source of accounting information.\u003cbr\u003e\u003cbr\u003e --- p.151~152\u003cbr\u003e\u003cbr\u003e Is our company's financial health really okay? Anyone can have their blood pressure measured at the hospital.\u003cbr\u003e A healthy person's heart rate is steady and their blood pressure levels are normal.\u003cbr\u003e Just as a heart must beat steadily, the most important thing in a financial statement is 'stability'.\u003cbr\u003e Just because a company has a lot of assets that can make money doesn't necessarily mean it's a stable company.\u003cbr\u003e A company can be considered stable only if it has sufficient funds to operate and, above all, is able to repay its debts.\u003cbr\u003e\u003cbr\u003e --- p.240\u003cbr\u003e\u003cbr\u003e When asked, “Why do you work?” most people answer, “To make a living.”\u003cbr\u003e You have to work to get a salary, and with that salary you can buy the things you need to live.\u003cbr\u003e This obsession with just eating and living is called 'eating and livingism'. \u003cbr\u003eThe income statement shows in detail the company's 'making a living'.\u003cbr\u003e Let's look at the company's living standards formula and profit and loss statement formula.\u003cbr\u003e Revenue? - Cost? = Profit\u003cbr\u003e If you subtract the expenses (money spent to earn money) from the revenue (money earned), you get the profit (money left over).\u003cbr\u003e Isn't it simple? The income statement shows how much a company earned, how much it spent to earn that money, and how much it has left over.\u003cbr\u003e And the profits go into the capital's retained earnings.\u003cbr\u003e The income statement can be viewed as a statement that explains the increases and decreases in a company's capital.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.253~254\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eSamsung Group's Top Instructor Shares a Complete Guide to Accounting Fundamentals\u003cbr\u003e ★★★★★ Official textbook from Samsung Group's HR specialist company, Multicampus\u003cbr\u003e ★★★★★ The best-selling book in accounting\u003cbr\u003e ★★★★★ National Accounting Basics Introductory Book\u003cbr\u003e\u003cbr\u003e Accounting you can use right now!\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eYou thought accounting was something only accountants could do! But as you work, there are times when accounting becomes necessary.\u003cbr\u003e But the threshold for accounting seems too high.\u003cbr\u003e Author Jeongyong Yoon, who was afraid of numbers, let alone accounting, was transferred to the finance team after joining the company.\u003cbr\u003e The author, who had difficulty even memorizing the multiplication table, wrote this book, \"Office Workers, Do Accounting,\" based on the knowledge he acquired by learning to read numbers, for those who, like him, are stumbling upon the threshold of accounting.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Since its publication in 2017, 『Office Workers, Do Accounting』 has received rave reviews such as, “This is the first time I’ve read an accounting book in its entirety,” “It’s easy to understand and I want to keep reading,” and “Reading the book gave me the courage to study accounting,” helping to cure countless readers’ fear of accounting. \u003cbr\u003eBut as time passed, the author began to feel regretful, thinking, \"This part could have been expressed in a more interesting and easier way,\" and \"It would have been easier to understand if recent examples that fit the content were included.\"\u003cbr\u003e Through lectures there, I met tens of thousands of working people in person and learned what they were really curious about.\u003cbr\u003e So, in this revised edition, we've addressed those questions and updated it with the latest corporate case studies and financial statements.\u003cbr\u003e In particular, in Part 4, Practical Accounting, the content has been strengthened to enable more three-dimensional reading and analysis of financial statements, and in Part 5, Accounting Study Methods that Lead to Your Success, various methods of studying accounting, introductions to websites, specific plans for each stage of financial management, and introductions to helpful books have been significantly added. \u003cbr\u003eAs a result, the number of pages has increased by 100 compared to the previous version, and readers will be able to study accounting 100 times more easily and enjoyably with the 100 more pages.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eAccounting skills: A weapon that guarantees success for office workers.\u003cbr\u003e If you don't know accounting, don't dream of getting promoted, changing jobs, investing, or starting a business!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why do office workers \"need to do accounting\"? It's simply \"to survive.\"\u003cbr\u003e The paths for office workers to survive are promotion, job change, financial investment, and starting a business, and accounting is the universal key that opens all these paths.\u003cbr\u003e If you want to get promoted, you must first understand accounting, the language of the company. Before changing jobs, you must check the business reports and financial statements, which provide information that can help you understand the company's identity.\u003cbr\u003e If you want to invest, you should first look at the accounting information to understand the company's current status. If you want to start a business, you should handle the accounting yourself to reduce the possibility of failure.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eHowever, even though many working people make a big decision and start studying accounting, most of them give up quickly.\u003cbr\u003e Then, they blame themselves, saying, “I’m weak with numbers,” and “I can’t do something as difficult as accounting,” and give up.\u003cbr\u003e But it's not our fault.\u003cbr\u003e Accounting is inherently difficult, and accounting books written by experts are full of even more difficult terms and explanations that fit the difficult nature of accounting.\u003cbr\u003e This kind of accounting book is not for office workers.\u003cbr\u003e Author Jeongyong Yoon, who was assigned to Samsung Group's finance team as a non-accounting major and has since gone through many hardships to become a specialist instructor of 'Accounting Fundamentals,' teaches practical accounting that is truly necessary for office workers and can be applied immediately in an easy and fun way.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “It is not that difficult to write professional content using professional terminology.\u003cbr\u003e However, it is very difficult to write professional content in simple words so that it can be easily understood. \u003cbr\u003eI think the accounting textbook that received the most acclaim in these attempts was this one, \"Accounting for Office Workers.\"\u003cbr\u003e In this revised edition, the author seems to have put even more effort into explaining financial statements than in the previous work.\u003cbr\u003e “I expect that not only office workers, but also beginner stock investors and college students will find this book of great help in understanding accounting and financial statements.” As recommended by the reviewer, accountant Jaehong Lee, anyone studying accounting for the first time, including office workers, will find this book helpful.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 25, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 400 pages | 658g | 150*205*25mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791168128293\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1168128293 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804924970,"sku":"134570","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/aca6d8f829a955b8eb233c4edfddea50.jpg?v=1765417750"},{"product_id":"134574","title":"Kazuo Inamori's Last Lesson ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RyBkRwXK4BKEESQKGe3gfzY0t.png?v=1765089697\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Kazuo Inamori's Last Lesson \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/118298619\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe final work of Kazuo Inamori, the \"God of Management.\"\u003cbr\u003e\u003cbr\u003e The 12 Management Principles, a lifelong lesson from a business leader.\u003cbr\u003e\u003cbr\u003e “If you just follow these rules, your business will definitely succeed!”\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eEven the seemingly complex phenomena of the world become simple and clear when you understand the principles that drive them.\u003cbr\u003e The 12 Articles of Management are an easy-to-understand compilation of management principles based on the author's own experience, answering the question, \"How can we run a company well?\"\u003cbr\u003e When it comes to management, it's easy to think it's difficult because of the complex elements involved, but the author believes that if you look at the essence of things, the structure is actually simple, and anyone can easily put it into practice once they understand the principles.\u003cbr\u003e The 12 management principles presented in this book are proven principles that have proven effective not only at Kyocera, but also in all industries and business types, from companies like KDDI and Japan Airlines to small and medium-sized enterprises.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Article 1. Clarify the purpose and significance of the business.  \u003cbr\u003eArticle 2: Set specific goals.\u003cbr\u003e Article 3: Embrace a strong desire in your heart.\u003cbr\u003e Article 4. Make efforts that will not be defeated by anyone.\u003cbr\u003e Article 5 Maximize sales and minimize costs.\u003cbr\u003e Article 6: Pricing is Management\u003cbr\u003e Article 7: Management is driven by strong will.\u003cbr\u003e Article 8: Compete with a burning fighting spirit.\u003cbr\u003e Article 9. Approach work with courage.\u003cbr\u003e Article 10: Always work creatively.\u003cbr\u003e Article 11 Treat everyone with consideration and sincerity.\u003cbr\u003e Article 12: Always have a bright and positive mindset and attitude.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4159\/MidCate002\/415812368.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe final work of Kazuo Inamori, the \"God of Management.\"\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Kazuo Inamori, the chairman who founded Kyocera, a Japanese electronics manufacturer, and grew it into a global company, stepped down from the front lines of management in 2005.\u003cbr\u003e He took over as unpaid chairman of Japan Airlines (JAL) in 2010 when it was facing bankruptcy. \u003cbr\u003eAfter taking office, he implemented bold restructuring measures, including eliminating Japan Airlines' loss-making routes and laying off 16,000 employees.\u003cbr\u003e Japan Airlines, which passed through the hands of Chairman Inamori, was able to get back on track by being listed on the Tokyo Stock Exchange again in 2012, two years and eight months after going bankrupt.\u003cbr\u003e\u003cbr\u003e In Japan, Chairman Inamori was called the \"God of Management\" in recognition of his outstanding management skills.\u003cbr\u003e After retiring, Chairman Inamori mainly worked at Seiwajyuku, a management academy where students study his management philosophy, and the Inamori Foundation, which discovers people who have contributed to the development of culture and technology, until he passed away in August 2022.\u003cbr\u003e\u003cbr\u003e \"Kazuo Inamori's Last Lesson\" was written based on lectures given by Chairman Inamori at Seiwajyuku (at the West Japan District Year-End President's Reception in December 2012 and the World Convention in July 2013).\u003cbr\u003e The preface to the book he left behind in August 2022 became his final words of advice.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eTo the next generation of managers and executives of large corporations responsible for the organization\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The young executives from small and medium-sized enterprises who gathered at Seiwajyuku to hear Chairman Inamori's lecture were working tirelessly to continue their corporate management as next-generation executives.\u003cbr\u003e Chairman Inamori asked them, “What efforts are you making to grow your business?”\u003cbr\u003e But I couldn't hear a serious answer.\u003cbr\u003e This is because they did not know the fundamentals of how to manage well and how to grow and develop the company.\u003cbr\u003e\u003cbr\u003e The situation is the same for executives of large corporations.\u003cbr\u003e They rise to leadership positions after accumulating extensive experience in a single field, such as technology development, sales, or human resources, but their perspective on the company as a whole is narrow.\u003cbr\u003e Because I haven't really thought about 'how I want to lead this company,' I often end up repeating old ways.\u003cbr\u003e \u003cbr\u003eThe reality of the business environment is that most people who are responsible for corporate management have neither learned nor experienced the basics of how to manage well.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e12 Proven Management Principles for Business Leaders\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The \"12 Management Principles\" were compiled by Chairman Inamori to help the next generation of managers and executives of large corporations, who are responsible for corporate management, understand and practice the most important management principles.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Chairman Inamori states his 12 management principles in short, easy-to-understand language.\u003cbr\u003e So, you might think, 'Is this really enough for management?' However, the '12 Management Principles' have exerted tremendous power in management across all industries and business types, from large corporations like Kyocera, KDDI, and Japan Airlines to small and medium-sized enterprises.\u003cbr\u003e \u003cbr\u003eCorporate executives who studied Chairman Inamori's management philosophy were able to understand the \"12 principles of management\" and break free from the bureaucratic mindset of the past, acquiring the awareness and thinking necessary for managers.\u003cbr\u003e Along with this, the company's profitability also improved significantly.\u003cbr\u003e\u003cbr\u003e Each management principle consists of a \"lecture,\" a \"summary\" summarizing the lecture's key points, and supplementary remarks by Chairman Inamori related to the lecture topic.\u003cbr\u003e If you've ever thought management was vague and difficult, pay attention to Chairman Inamori's lecture.\u003cbr\u003e If I put these 12 management principles into practice, my company and business will definitely do well. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 20, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 216 pages | 424g | 140*210*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791164845415 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893325856810,"sku":"134574","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/745e6c6d68ecb26ae6328de1bb09c43a.jpg?v=1765396197"},{"product_id":"134576","title":"William O'Neil's Best Stocks, Optimal Timing, and Successful Investment Stories ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtU4fh3xH4AxzllL4wwEh.png?v=1764950679\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e William O'Neil's Best Stocks, Optimal Timing, and Successful Investment Stories \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/110208667\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe moment your life changes through investment!\u003cbr\u003e Investing like William O'Neil\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eWilliam O'Neil is a legendary investor who became the youngest member of the New York Stock Exchange at the age of 30.\u003cbr\u003e He developed the CAN SLIM investment method by combining fundamental and technical analysis, and even after 50 years, his method is still considered an absolute rule for making money in the stock market.\u003cbr\u003e Author Amy Smith interviewed over 50 people who became wealthy in the stock market using William O'Neil's trading principles, regardless of occupation, education, age, gender, or race, and included their own practical investment strategies in this book.\u003cbr\u003e The secret to success of outstanding investors who avoid crisis and make a lot of money in an unpredictable market is, in some ways, simple.\u003cbr\u003e It's about gaining insight into what investing is, establishing clear investment principles, and sticking to them thoroughly.\u003cbr\u003e The current stock market situation, where it is impossible to see even an inch ahead, is the optimal time to return to basics and principles. \u003cbr\u003eThe answer to returning to the basics and principles is in this book.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction | Anyone Can Succeed If They Learn Properly\u003cbr\u003e Preface | Don't be swayed by circumstances.\u003cbr\u003e You take charge of the situation\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 01.\u003cbr\u003e introduction\u003c\/b\u003e\u003cbr\u003e Decide to invest\u003cbr\u003e Anyone Can Succeed | All the Answers Are in the Market\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 02.\u003cbr\u003e preparation\u003c\/b\u003e\u003cbr\u003e Trend and timing selection\u003cbr\u003e Understand market trends\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 03.\u003cbr\u003e training\u003c\/b\u003e\u003cbr\u003e Find the new big hit\u003cbr\u003e Big winners have something in common | When should you buy stocks? | Read market trends and find leading stocks | The power of collective intelligence\u003cbr\u003e William O'Neil's Investment Secrets: CAN SLIM Investment Method\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 04.\u003cbr\u003e Development\u003c\/b\u003e\u003cbr\u003e One success story at a time\u003cbr\u003e Successful stocks share commonalities | Stock price trends reveal institutional moves | The answer lies in everyday concerns.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 05.\u003cbr\u003e defense\u003c\/b\u003e\u003cbr\u003e Stop loss learning \u003cbr\u003eIf you're good at cutting your losses, you're a master.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 06.\u003cbr\u003e practice\u003c\/b\u003e\u003cbr\u003e self-restraint\u003cbr\u003e Hope, beware of excessive optimism | Fear, principles dispel anxiety and fear | Greed, bad decisions lead to more bad decisions | Don't fall in love with stocks | Establish principles and stick to them | Pride is your greatest enemy\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 07.\u003cbr\u003e meter\u003c\/b\u003e\u003cbr\u003e Lessons from Successful Trading \u003cbr\u003eTrading rules, as simple as possible | The market is not a casino | Constant effort pays off | Find breakout stocks and invest in bull markets | Expert insights save time | Spot trends and fads | Don't be swayed by the news | Simplify your selling principles | Wait for newly listed stocks to break the first bottom | When the market changes direction, it's time to take profits | Focus, focus again | Everyone makes mistakes | Treat investing like a job, not a hobby | Control risk in every trade | Write down your trading plan | From fund management to personal investment | Don't fight the market, respect it | Communication helps maintain balance | Separately yet together, the power of collective intelligence | Don't be discouraged. \u003cbr\u003eMistakes are the other way to success | Learning is never-ending | Innovative new products lead to new uptrends | Options trading: investing in the future of the market\u003cbr\u003e ● Best Pattern: Cup with Handle\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 08.\u003cbr\u003e reversal\u003c\/b\u003e\u003cbr\u003e The moment your life changes through investment\u003cbr\u003e Develop an investment routine | Stocks that have tripled can go higher | How to escape the curse of the jackpot | Invest on principles, not 'secret information.'\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 09.\u003cbr\u003e Deepening\u003c\/b\u003e\u003cbr\u003e Continuous market research\u003cbr\u003e Establish trading principles through trading journals and post-analysis | Develop post-analysis trading techniques | Analyze past charts to identify winning stocks\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 10.\u003cbr\u003e mature\u003c\/b\u003e\u003cbr\u003e Trade like a pro \u003cbr\u003eThe market is thirsty for \"newness.\" Before entering the market, study and work hard. Old-fashioned investing is just speculation. Don't be swayed by psychology. Stick to your principles and exercise self-control. Be quiet and swift, flexible and bold. Great success breeds complacency.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 11.\u003cbr\u003e virtuoso\u003c\/b\u003e\u003cbr\u003e Legendary investor William O'Neil\u003cbr\u003e Analyzing the Past to Build a Framework for the Present | \"IBD\": Capturing the Reality of the Market | William O'Neil, the Investor's Teacher | How to Become a Top Trader\u003cbr\u003e\u003cbr\u003e Appendix A.\u003cbr\u003e Our Success Techniques\u003cbr\u003e Appendix B.\u003cbr\u003e Opportunities for success are open to everyone.\u003cbr\u003e Appendix C.\u003cbr\u003e Practice, execute, and move\u003cbr\u003e Appendix D.\u003cbr\u003e Useful information\u003cbr\u003e Acknowledgements\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3866\/MidCate001\/386509747.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Finding a winning stock is not as difficult as you might think.\u003cbr\u003e Every bull market that comes along with every market cycle produces these jackpot stocks.\u003cbr\u003e Just look back on the past and use it as a guide. \u003cbr\u003eYou don't need inside information, you don't need relatives who work on Wall Street, and you don't need to listen to what's on TV.\u003cbr\u003e What if you could identify the best stocks, the true market winners, that move significantly above their major moving averages?\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 25\u003cbr\u003e\u003cbr\u003e A 'follow-through day' signals a significant change in the overall market trend, from down to up.\u003cbr\u003e Major indexes rebound for several days, closing more than 1.5% higher.\u003cbr\u003e Trading volume also increases compared to the previous day.\u003cbr\u003e This movement signals that professional money is entering the market, pushing up indices and leading stocks.\u003cbr\u003e Not all follow-through days lead to new trends, but all new trends start with follow-through days.\u003cbr\u003e\u003cbr\u003e --- pp.\u003cbr\u003e 30~31\u003cbr\u003e\u003cbr\u003e The basic principle of the Can Slim investment method is to limit losses to within 8% of the purchase price. \u003cbr\u003ePreserving your principal is the most important factor in investing.\u003cbr\u003e If the purchase price of a stock is $30, you should sell it when the price falls to $27.60, which is 8% lower.\u003cbr\u003e You don't necessarily have to wait until it drops 8%.\u003cbr\u003e If the stock price trend goes against expectations, you can sell at a point where it falls by, say, 4-5%.\u003cbr\u003e The important thing is to minimize losses.\u003cbr\u003e If the loss is large, you will need to make a huge profit to barely recover the principal.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 72\u003cbr\u003e\u003cbr\u003e Before following the simple selling principle, Lee tended to hold stocks too long and give up a significant portion of his profits.\u003cbr\u003e He later realized that he should only hold for 8 weeks or more if the price rose 20% within 2-3 weeks of the breakout.\u003cbr\u003e Looking back at the history of the market, stocks like this have often risen sharply since then.\u003cbr\u003e The stock that complied with the 8-week holding rule is Crocs, which was purchased in 2007. \u003cbr\u003eIt's become harder to find big winners these days, but in 2007, Riga's Crocs returned a whopping 140%.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 117\u003cbr\u003e\u003cbr\u003e Let's hear Jahandar's story.\u003cbr\u003e “There are tremendous advantages for individual investors.\u003cbr\u003e You can move in and out of the market much more quickly than institutional investors.\u003cbr\u003e Thanks to this, you can achieve very good results by simply following simple principles while being aware of the warning signs.\u003cbr\u003e Of course, individual investors must accept the fact that they make many mistakes.\u003cbr\u003e This is especially true for novice investors.\u003cbr\u003e It's like a baby learning to walk.\u003cbr\u003e No matter how many times you fall, you must keep trying.\u003cbr\u003e Be patient and if you see improvement, you should maintain that attitude.\u003cbr\u003e Above all, you must not fight against the market.\u003cbr\u003e “You have to respect market trends (the ‘M’ in Can Slim).”\u003cbr\u003e --- p.\u003cbr\u003e 144\u003cbr\u003e\u003cbr\u003e Here's Ed's explanation. \u003cbr\u003e“To keep a winning stock, you need to know everything about the company and the stock.\u003cbr\u003e If you don't know the characteristics of a product, its position in the market, why sales are increasing, and what sustains demand, you can easily become swayed and sell your stock at the slightest market fluctuation.\u003cbr\u003e Confidence is the key to holding on to winning stocks.\u003cbr\u003e \"You have to constantly ask yourself, 'Why do you think this company will succeed in the future? Does this company have innovative products or services?'\"\u003cbr\u003e --- p.\u003cbr\u003e 191\u003cbr\u003e\u003cbr\u003e To become a top trader and achieve the best results, you must adhere to the time-tested Can Slim investment method.\u003cbr\u003e The Can Slim investment method was not based on O'Neil's personal opinion, but on his analysis of the actual movements of the market and leading stocks since 1880. \u003cbr\u003eO'Neill asks fund managers why they break the Can Slim investment principles.\u003cbr\u003e Imagine if O'Neill asked you why you broke the Can Slim investment principle.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.\u003cbr\u003e 284\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“All stocks are bad.\u003cbr\u003e If it doesn’t go up…”\u003cbr\u003e William O'Neill\u003cbr\u003e\u003cbr\u003e Amazon Investment Bestseller\u003cbr\u003e The sequel to the Amazon million-seller \"The Best Stocks, The Best Timing.\"\u003cbr\u003e A book strongly recommended by Sampro TV's Kim Dong-hwan.\u003cbr\u003e\u003cbr\u003e The historically proven CAN SLIM rule\u003cbr\u003e Invest like William O'Neill\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Do all the big winners have something in common?” This was the question posed by William O’Neil, a young stockbroker in the 1960s.\u003cbr\u003e Dating back to 1950, he identified seven common characteristics that blockbuster stocks exhibited before they began their upward trend. \u003cbr\u003eThe 'CAN SLIM' investment method, named after the first letters of each word, has made countless professionals and individual investors rich over the past 50 years.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The biggest difference between O'Neill and other masters is that he was willing to share all the knowledge he acquired with others.\u003cbr\u003e He founded the Investor's Business Daily (IBD), a newspaper for investors, and has been giving lectures for many years, including free workshops and small group meetings in various regions.\u003cbr\u003e There are people who stay after the lecture and ask questions, and one of them is Amy Smith, the author of this book.\u003cbr\u003e She suddenly lost her husband and even quit her job, so there was nothing she could do. \u003cbr\u003eShe believed that her only hope was to invest, so she read William O'Neill's book, attended small gatherings he organized, and enthusiastically traded using the Can Slim method, eventually becoming successful in investing and becoming wealthy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“Thoughts and feelings alone do not produce results.\u003cbr\u003e “We need to understand the reality of the market and the leaders.”\u003cbr\u003e William O'Neill\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book contains the practical investment strategies of over 50 successful investors based on O'Neill's trading principles.\u003cbr\u003e Like Amy Smith, Barbara lost her husband and her job; Mike, who became interested in stocks while studying business; Taub, who started investing to prepare for retirement; and Phillips, who was diagnosed with multiple sclerosis and started working from home. There were about 50 people with different circumstances, ages, and races, but they all had one thing in common.\u003cbr\u003e It's about following William O'Neil's trading principles.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eThe reason these ordinary people were able to quickly become rich in the stock market is because they analyzed the reasons for their failures and tried to follow William O'Neil's trading principles.\u003cbr\u003e This book summarizes their investment strategies in \"Points\" for easy viewing, along with their stories.\u003cbr\u003e By examining the trading strategies of successful investors, readers will gain a clearer understanding of the problems in their own investment style.\u003cbr\u003e Just being able to properly recognize your own problems is half the battle.\u003cbr\u003e Since it also includes methods for future improvement, if you follow it, you will definitely succeed in investing.\u003cbr\u003e\u003cbr\u003e This book, a sequel to \"The Best Stock, The Best Timing,\" organizes William O'Neil's trading principles in an easy-to-understand manner, including the Can Slim technique, major patterns, relative strength lines, and stop-loss at 7-8% of the purchase price. \u003cbr\u003eIn particular, the contents of O'Neill's Can Slim investment method and the cup with a handle were supplemented and organized to fill in the gaps in the original book.\u003cbr\u003e The last chapter introduces the legendary investor, William O'Neil.\u003cbr\u003e His frugal nature and flexible yet quick approach to the stock market can also be seen.\u003cbr\u003e Readers can learn everything about investing in this one book, from fundamental and technical analysis, portfolio management, optimal trading timing, and investment psychology.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eCatching the best stocks at the optimal time\u003cbr\u003e Best Pattern, Cup with Handle\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The reason we study history is to gain the wisdom to make better choices in the present situation by comparing it to the past.\u003cbr\u003e History repeats itself in the stock market.\u003cbr\u003e Stock prices fluctuate as a result of supply and demand that occur every day.\u003cbr\u003e In particular, the chart records the stock price movements of thousands of stocks. \u003cbr\u003eInvestors who know how to properly interpret stock price movements through charts can be far ahead of those who don't know this method at all or only know it well.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e When analyzing the chart, it is observed that the stock price forms a bottom or a box.\u003cbr\u003e A breakout is when a price breaks out of a bottom or box with a trading volume that exceeds 40% of the average.\u003cbr\u003e This is the perfect time to buy.\u003cbr\u003e William O'Neil strongly recommends studying charts, as buying stocks that break out of bottom patterns increases your odds of winning.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The three patterns introduced in this book are the 'cup with a handle' (hereinafter referred to as the 'handled cup'), the 'double bottom' in the shape of a W, and lastly, the 'bottom pattern' in which the stock price moves sideways in a narrow range while digesting the previous upward trend. \u003cbr\u003eIn particular, this book contains over 60 charts, and among the three patterns, you can examine the characteristics of the cup-with-handle pattern, which is represented by William O'Neil, in the most detail.\u003cbr\u003e From beginner investors to readers who have given up on technical analysis because it's too difficult, this book will help you learn successful investment patterns quickly and easily. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e June 22, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 320 pages | 562g | 148*217*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791190977722\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1190977729 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893952839722,"sku":"134576","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/924e2a66ff6e74ce6f04fa105cab552e.jpg?v=1765426120"},{"product_id":"134580","title":"Bill Campbell, Silicon Valley's Great Coach ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OgJtgBvOXWjMfw6fWIKMTzLrv.png?v=1765118111\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Bill Campbell, Silicon Valley's Great Coach \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/91426844\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cdiv\u003e He was 'Silicon Valley's hidden secret'\u003c\/div\u003e\n\u003cdiv\u003e He was called the \"Trillion Dollar Coach\" because every company he touched, including Apple, Google, and Amazon, had a market capitalization of over $1 trillion.\u003cbr\u003e The life and leadership principles of Bill Campbell, a great mentor to now-star Silicon Valley CEOs, are revealed for the first time by former Google Chairman Eric Schmidt.\u003cbr\u003e How did Bill Mann's coaching, which prioritized collaboration and trust, transform the team?\u003c\/div\u003e\n\u003cdiv\u003e \u003cspan\u003eAugust 4, 2020.\u003c\/span\u003e \u003cspan\u003ePark Jeong-yoon, Economics and Management PD\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eSteve Jobs, Jeff Bezos, Larry Page, Sheryl Sandberg…\u003cbr\u003e Behind Silicon Valley's greatest CEOs lies a hidden mentor.\u003c\/b\u003e \u003cbr\u003eBill Campbell's $1 Trillion Coaching Revealed for the First Time by Former Google Chairman Eric Schmidt\u003cbr\u003e\u003cbr\u003e Apple, Google, Facebook, Twitter, eBay, Intuit… Behind the great CEOs of Silicon Valley, there was a hidden mentor, Bill Campbell.\u003cbr\u003e He was called the “Trillion Dollar Coach” because every company he touched surpassed a trillion dollars in market capitalization, and former Google CEO Eric Schmidt even said, “Without him, neither Apple nor Google would have become what they are today.”\u003cbr\u003e He took a walk with Steve Jobs every Sunday, was mentored by the founders of Google, and saved Jeff Bezos from being fired from Amazon.\u003cbr\u003e As Intuit founder Scott Cook put it, “No one has had a more significant or far-reaching impact on Silicon Valley leaders than Bill Campbell.”\u003cbr\u003e\u003cbr\u003e Bill Campbell was called \"Silicon Valley's best-kept secret\" because he preferred to stay out of the spotlight. \u003cbr\u003eHow did he transform autocratic leaders into humane leaders and transform idiosyncratic employees into dedicated team players? Eric Schmidt, who received weekly coaching from Bill Campbell for 15 years, published \"Bill Campbell: Silicon Valley's Trillion Dollar Coach\" (original title: Bill Campbell, Silicon Valley's Trillion Dollar Coach) to pass on his teachings to future generations.\u003cbr\u003e Based on interviews with over 80 people who worked with Bill, this book reveals for the first time the life and leadership principles of Bill Campbell, which were shrouded in secrecy.\u003cbr\u003e This is Bill Campbell's world-class coaching on how to build the most innovative and collaborative organizations through collaboration, not competition, and trust, not command.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction: A book on personal development that helps people realize their potential.\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e A hug between a caddy and the CEO\u003cbr\u003e 2.\u003cbr\u003e Positions make managers, people make leaders.\u003cbr\u003e 3.\u003cbr\u003e Build trust\u003cbr\u003e 4.\u003cbr\u003e Team First\u003cbr\u003e 5.\u003cbr\u003e The power of love\u003cbr\u003e 6. \u003cbr\u003eCriteria for success\u003cbr\u003e\u003cbr\u003e Translator's Note: Legendary Silicon Valley Coach\u003cbr\u003e Recommendation: How many of the people you've worked with have grown into great leaders?\u003cbr\u003e main\u003cbr\u003e Search\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3125\/MidCate006\/312455630.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Sheryl Sandberg and I used to lament that bookstores had self-help books but no help-others section.\u003cbr\u003e \"Bill Campbell, Silicon Valley's Great Coach\" is a book that fits well in the personal development section.\u003cbr\u003e This book will serve as a guide to helping and challenging people, truly prioritizing them rather than offering lip service, and helping them realize their potential.\u003cbr\u003e\u003cbr\u003e --- p.16\u003cbr\u003e\u003cbr\u003e Bill coached us and everyone else, showing his \"disciples\" how to coach others and teams, which in turn helped them become better leaders. \u003cbr\u003eAnd every time we faced a new situation, we asked ourselves, “What would Bill do?”\u003cbr\u003e How would a coach handle this situation?\u003cbr\u003e --- p.50\u003cbr\u003e\u003cbr\u003e How can you gather people together and get their help to succeed? You can't do it by becoming a dictator.\u003cbr\u003e But it's not like we can tell them what to do one by one.\u003cbr\u003e Make them feel like they're in the same boat with you, and thereby confirm that their worth is being properly assessed.\u003cbr\u003e Listen carefully and concentrate.\u003cbr\u003e This is what great managers do.\u003cbr\u003e\u003cbr\u003e --- p.62\u003cbr\u003e\u003cbr\u003e Bill believed that one of the core jobs of a manager was to facilitate decision-making.\u003cbr\u003e And he had his own know-how.\u003cbr\u003e He didn't particularly insist on a democratic approach. \u003cbr\u003e(…) Bill wanted an organization like an ensemble where ideas and thoughts were exchanged and coordinated until the last moment to produce the best results, and he always tried to create an environment free from office politics.\u003cbr\u003e\u003cbr\u003e --- p.83\u003cbr\u003e\u003cbr\u003e Perhaps if we view relationships between people (friendships, romantic relationships, family ties, and business relationships) as an economy, then trust might be the currency of that economy. At least, that's what Bill Campbell thought.\u003cbr\u003e If Bill doesn't trust you, then you and Bill have no relationship.\u003cbr\u003e If you and Bill trust each other, that mutual trust is the foundation that makes every aspect of your relationship possible.\u003cbr\u003e Trust is important in all relationships, but it is especially essential in most business relationships, where it sits alongside the reciprocal exchange of personal goals and values.\u003cbr\u003e\u003cbr\u003e --- p.114~115\u003cbr\u003e\u003cbr\u003e Even during important conversations, Bill didn't make a clear statement. \u003cbr\u003eBill didn't say which way the decision should be made.\u003cbr\u003e He was simply helping people make decisions.\u003cbr\u003e When moments like these arise, he stands behind people, drawing out their perspectives and bridging the communication gap, eliminating any room for misunderstanding.\u003cbr\u003e\u003cbr\u003e --- p.199\u003cbr\u003e\u003cbr\u003e We learned from Bill that it is safe to love.\u003cbr\u003e And the people on your team are no different from anyone else.\u003cbr\u003e If we can break down the wall that separates our professional selves from our human selves and embrace the person for who he or she is, the team will be stronger.\u003cbr\u003e\u003cbr\u003e --- p.209~210\u003cbr\u003e\u003cbr\u003e “Count how many people I’ve worked with or helped in some way have grown into great leaders.” (…) That’s how Bill measured success.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.250\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eSteve Jobs, Jeff Bezos, Larry Page, Sheryl Sandberg…\u003cbr\u003e Behind Silicon Valley's greatest CEOs lies a hidden mentor.\u003cbr\u003e Bill Campbell's $1 Trillion Coaching Revealed for the First Time by Former Google Chairman Eric Schmidt\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Hundreds of Silicon Valley leaders gathered, including Jeff Bezos (Amazon), Larry Page, Sergey Brin (Google), Tim Cook (Apple), and Mark Zuckerberg (Facebook).\u003cbr\u003e It is rare to see so many leaders in one place.\u003cbr\u003e This was the place to commemorate Bill Campbell, who passed away in 2016.\u003cbr\u003e What kind of person was he to deserve such treatment?\u003cbr\u003e\u003cbr\u003e Bill Campbell played a crucial role in the success of great Silicon Valley companies such as Apple, Google, and Intuit. \u003cbr\u003eHe was called the “Trillion Dollar Coach” because every company he touched surpassed a trillion dollars in market capitalization, and former Google CEO Eric Schmidt even said, “Without him, neither Apple nor Google would have become what they are today.”\u003cbr\u003e He took a walk with Steve Jobs every Sunday, was mentored by the founders of Google, and saved Jeff Bezos from being fired from Amazon.\u003cbr\u003e Now that he's gone, many Silicon Valley leaders find themselves asking, \"What would Bill do?\" when making important decisions.\u003cbr\u003e As Intuit founder Scott Cook put it, “No one has had a more significant or far-reaching impact on Silicon Valley leaders than Bill Campbell.”\u003cbr\u003e\u003cbr\u003e The surprising thing is that he was an unknown football coach until he was 39. \u003cbr\u003eAfter failing to make a name for himself in the football world, he entered the business world at an advertising agency called Walter Thompson. With his characteristic passion and leadership, he went on to become a marketing executive at Kodak and then Apple within five years.\u003cbr\u003e He transplanted the winning formula of team sports into business, creating a corporate culture of \"team play\" at companies like Apple and Google. The community spirit, culture of respect, and community of cooperation he left behind are still the driving force behind innovation in Silicon Valley.\u003cbr\u003e\u003cbr\u003e Bill Campbell was called \"Silicon Valley's best-kept secret\" because he preferred to stay out of the spotlight.\u003cbr\u003e Eric Schmidt, who received coaching from Bill once a week for 10 years, published Bill Campbell, Silicon Valley's Greatest Coach (original title: Trillion Dollar Coach) to pass on his teachings to future generations. \u003cbr\u003eBased on interviews with over 80 people who worked with Bill, this is the first-ever reveal of Bill Campbell's life and leadership story, shrouded in mystery.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eYour success depends on helping others succeed.\u003cbr\u003e How to Succeed as a Giver in a World of Takers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Bill Campbell's secret to success as a leader was his attitude of respecting his employees before his techniques.\u003cbr\u003e Bill used to say, “Our titles make us managers, but it’s our people who make us leaders.”\u003cbr\u003e “Bill cared about people.\u003cbr\u003e He respected everyone, learned their names, and greeted them warmly.\u003cbr\u003e He also paid attention to his colleagues' families, and his actions spoke louder than words.\" Bill was so trusted because his genuine concern for people was conveyed to others.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePeople come first\u003c\/b\u003e  \u003cbr\u003eWhen asked, “What keeps you up at night?” Bill always gave the same answer.\u003cbr\u003e “The well-being and success of my subordinates.”\u003cbr\u003e He cared not only about his employees' work but also about their lives.\u003cbr\u003e I always started conversations with small talk and got to know people as human beings before they became employees.\u003cbr\u003e Google's \"trip report\" culture, where meetings begin with a discussion of what happened over the weekend, was also designed to foster camaraderie.\u003cbr\u003e He chartered a jet to fly an employee with health problems back to the East Coast to be with her husband, and he was the first to learn that Steve Jobs had pancreatic cancer, visiting his home almost every day to care for him.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eHelp others with sincerity\u003c\/b\u003e\u003cbr\u003e Bill Campbell's small talk naturally turned to work and family, leading to the question, \"So, how can I help you?\" \u003cbr\u003eWhen Bill learned that Jonathan Rosenberg's secretary, Chade, was preparing for law school exams, he told Jonathan, \"Tell Chade he can leave anytime and write him a letter of recommendation.\"\u003cbr\u003e Susan Wojcicki once wanted to attend an IT-related event, but couldn't get an invitation.\u003cbr\u003e Bill, who learned of this, immediately got an invitation, saying, \"This is ridiculous.\"\u003cbr\u003e Adam Grant said, “Whenever I interviewed people in Silicon Valley who were known for their generosity, they always said, ‘Bill Campbell opened up a new worldview.’”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLove the founder's vision\u003c\/b\u003e\u003cbr\u003e Bill Campbell had a special respect for those who had the courage and ability to start a business.\u003cbr\u003e It was not just because they were founders, but because of the love and vision they had for the company. \u003cbr\u003eIt was Bill Campbell who saved Jeff Bezos when the Amazon board asked him to step down as CEO in 2000, and it was Bill who coordinated and created synergy between the Google founders and Eric Schmidt when they clashed.\u003cbr\u003e He wasn't just loyal to the founders; he smoothed over their rough edges and turned them into respected leaders.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe best innovation comes from collaboration, not competition.\u003cbr\u003e From a 'competitive team' to a 'collaborating community'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In team sports, when a standout player breaks the teamwork and tries to show off his individual skills, the team falls apart.\u003cbr\u003e Even in the business world, teams made up of people who are willing to sacrifice individual performance for the sake of the team generally perform better than those who aren't.\u003cbr\u003e When individuals are caught up in internal competition for promotion, it is difficult for them to fully demonstrate their capabilities. \u003cbr\u003eBill Campbell's greatness lies in his understanding of the importance of a culture of cooperation to team success and in his ability to create a unified community with a common goal.\u003cbr\u003e The authors explain how Bill created a community culture, saying, “Without Bill, Google would not be what it is today.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTeam comes first\u003c\/b\u003e\u003cbr\u003e “You can’t do anything without a team.” Problem solving wasn’t a concern for Bill.\u003cbr\u003e Instead of analyzing the problem, he checked who was best suited to solve it, whether he was assigned to the right team, and whether he was given the support he needed to succeed.\u003cbr\u003e He also believed that a team could only succeed if it was willing to sacrifice personal goals for the team's goals.\u003cbr\u003e When Eric Schmidt was asked to resign as chairman of the board in 2004 and decided to leave in disappointment, it was Bill who persuaded him.\u003cbr\u003e The reason was simple. \u003cbr\u003eThis was the best decision for the company and Google still needed him.\u003cbr\u003e For the next 14 years, Eric served as CEO and built Google into what it is today, and in 2007, he regained the chairmanship.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTeam spirit comes from trust.\u003c\/b\u003e\u003cbr\u003e Trust is the most important thing when building a team.\u003cbr\u003e Trust is the confidence that you will be safe even if you show weakness.\u003cbr\u003e Bill always built relationships with people where it was okay to be natural and demand transparency from them as well.\u003cbr\u003e You could always trust what Bill said.\u003cbr\u003e Employees who have this kind of \"psychological safety\" are more committed and willing to sacrifice personal achievements for the sake of the team's success.\u003cbr\u003e The important thing is that as trust is built, it becomes easier to voice dissenting opinions.\u003cbr\u003e In a trusting relationship, differences of opinion are much less emotionally draining. \u003cbr\u003eBill listened to his opponents, but he never hesitated to speak harshly when necessary.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eComing up with the best idea is more important than reaching a consensus.\u003c\/b\u003e\u003cbr\u003e Bill believed that to make good decisions, everyone's honest opinions needed to be considered.\u003cbr\u003e In the 1980s Silicon Valley, a predominantly white male computer science major with an MBA, women, people of color, and people with less-than-ideal educations were actively encouraged to sit at the table, speak up, and rise to executive positions.\u003cbr\u003e He also created an environment where innovation could flourish by ensuring that eccentric geniuses with quirky personalities were treated fairly and by cultivating their character.\u003cbr\u003e It's no exaggeration to say that today's horizontal culture in Silicon Valley is Bill Campbell's legacy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eA great leader is nothing less than a good coach.\u003cbr\u003e Why Coaching Leadership Matters Today\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“In today’s business environment, where speed and innovation are paramount, teams that operate as a single community are essential for success,” says Eric Schmidt.\u003cbr\u003e To maintain an appropriate level of tension and develop the team into a community, a coaching leader is needed to guide the entire team.\u003cbr\u003e A mentor imparts wisdom, but a coach guides you to find your own answers.\u003cbr\u003e Coaches resolve tensions between people caused by misunderstandings and transform individuals who were once competitors into colleagues who work together toward a common goal.\u003cbr\u003e Coaching leadership is increasingly important in today's business environment, where creativity is valued over efficiency, diversity over uniformity, and horizontal structures over vertical ones.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Coaching is not a professional field.\u003cbr\u003e The person best suited to coach a team is the manager who leads that team.\u003cbr\u003e The great coach Bill Campbell summed up the role of a leader in one word: \u003cbr\u003e“Make them feel like they are in the same boat with you, and by doing so, make sure that their worth is properly assessed.\u003cbr\u003e Listen carefully and concentrate.\u003cbr\u003e “This is what great managers do.”\u003cbr\u003e\u003cbr\u003e The most fascinating part of Bill's story is that the more you read about him, the more opportunities you find to become like him.\u003cbr\u003e You will learn to treat people with respect and dignity, and the immense commitment it takes to take the time to truly care about the lives of your team members.\u003cbr\u003e “I would like to recommend this book not only to business executives, but also to leaders in society and anyone who wants to become a good leader.\u003cbr\u003e I hope leaders learn from Bill Campbell's coaching to achieve true success.\u003cbr\u003e “If leaders’ mindsets change through this type of coaching, the workplace will become a more exciting and rewarding place for employees.” (_From the recommendation)\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of publication:\u003c\/strong\u003e July 24, 2020\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 276 pages | 590g | 150*223*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788934903338\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8934903333 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805056042,"sku":"134580","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/111ee0519c1d8bf5fcdcbbb315527453.jpg?v=1765417763"},{"product_id":"134582","title":"Big Data: A New Language for Reading the World ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OgJs4iHkMhxzvg4VZH972zfzV.png?v=1765089718\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Big Data: A New Language for Reading the World \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/78490888\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\n\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e  \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cb\u003e\"Seogamyeonggang\": A famous lecture you can attend without going to Seoul National University.\u003cbr\u003e Everything You Need to Know About Big Data: Changing Lives and Innovating the Future\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Discover Korea's finest lectures in book form! The sixth volume in the \"Seogamyeonggang\" series, featuring carefully curated lectures by current Seoul National University faculty, has been published.\u003cbr\u003e The Seoga Myunggang series, which transcribes the lectures of Seoul National University's top professors in various fields, including history, philosophy, science, medicine, and art, into books, provides readers with the expansion of knowledge and the joy of learning.\u003cbr\u003e\u003cbr\u003e \"Big Data, a New Language for Reading the World\" is a popular book written by Professor Seong-Jun Cho of the Department of Industrial Engineering at Seoul National University, South Korea's leading big data expert, about big data, a new resource and currency in the age of artificial intelligence.\u003cbr\u003e Even if we don't know the exact nature and status of big data, everyone feels the power of 'data'. \u003cbr\u003eIn a world where virtually everything in our daily lives becomes data, how should we view big data? What is big data, and how is it created, stored, and utilized? As both consumers and producers of data, can we truly be considered owners of big data? How should we respond to secure and expand our rights? Understanding big data now will provide the answers to how we can achieve what we desire in the future.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eBefore reading this book,\u003c\/b\u003e the main keywords of the academic classification\u003cbr\u003e \u003cb\u003eIntroduction:\u003c\/b\u003e A world where everything in daily life becomes data.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1: What is Big Data: The Technology that Opens the Future?\u003c\/b\u003e\u003cbr\u003e Why Everyone's Paying Attention to Big Data\u003cbr\u003e The beginning of infinite possibilities\u003cbr\u003e Big data is the brain of artificial intelligence.\u003cbr\u003e Q\/A Ask and Answer\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePart 2: Using Big Data for a Better Life\u003c\/b\u003e\u003cbr\u003e Big data is at your fingertips.\u003cbr\u003e There's nothing unpredictable about big data.\u003cbr\u003e How to find out your customers' tastes and desires\u003cbr\u003e Data Insights to Reduce Risk\u003cbr\u003e The power of data analytics to track the flow of money\u003cbr\u003e Q\/A Ask and Answer\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3: How Big Data Became Value\u003c\/b\u003e\u003cbr\u003e Analytics, analyzing data\u003cbr\u003e How is artificial intelligence implemented?\u003cbr\u003e New areas of possibility discovered through machine learning\u003cbr\u003e Q\/A Ask and Answer\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4: Big Data: The Irrefutable Future\u003c\/b\u003e\u003cbr\u003e No Planning, No Insight\u003cbr\u003e We need leaders who understand big data.\u003cbr\u003e Public Data for Social Innovation\u003cbr\u003e Who Will Own Big Data?\u003cbr\u003e Q\/A Ask and Answer\u003cbr\u003e\u003cbr\u003e How to Get What You Want in the \u003cb\u003eBig\u003c\/b\u003e Data Era\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2548\/MidCate009\/254789980.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eLiving in the early 21st century, we have no doubt that artificial intelligence will bring about great changes in our lives.\u003cbr\u003e Artificial intelligence is when computers learn big data and act intelligently.\u003cbr\u003e Therefore, artificial intelligence cannot be implemented without big data.\u003cbr\u003e It's like a car can't move without gasoline.\u003cbr\u003e That's why data is also called a new resource or the currency of the new economy.\u003cbr\u003e --- p.12\u003cbr\u003e\u003cbr\u003e Image data and text data are virtually all converted to numbers before being processed by a computer.\u003cbr\u003e Computers convert all the words and images in this world into numbers.\u003cbr\u003e If the words used are semantically close concepts and have similar numeric codes, they can be useful for later analysis. \u003cbr\u003eFor example, the numeric codes corresponding to 'father' and 'dad' have similar values, while the numeric codes corresponding to 'father' and 'spaceship' have very different values.\u003cbr\u003e --- p.39\u003cbr\u003e\u003cbr\u003e When analysts turn big data into insights and business decision makers take action based on those insights, business value is achieved.\u003cbr\u003e And the most important thing in the process is the final value.\u003cbr\u003e Planning is thinking backwards about what insights we need to create this value and what data we need to create those insights.\u003cbr\u003e --- p.75\u003cbr\u003e\u003cbr\u003e When companies or public institutions say they want to use big data to derive insights, I always tell them to collect and visualize the data first.\u003cbr\u003e Because there are so many things you can see and understand intuitively before applying complex analysis techniques. \u003cbr\u003eAdditionally, these visualization analyses may give you ideas about what you want to further understand and predict in future analysis steps.\u003cbr\u003e --- p.166~167\u003cbr\u003e\u003cbr\u003e Google, Facebook, and others naturally collect customer data while providing free internet services.\u003cbr\u003e Google is probably the company with the most consumer data in the world.\u003cbr\u003e Why does Google allow us to search for free? Because with just a single search term, we can see trends in global interest—who, what, and when—right in the palm of our hand.\u003cbr\u003e Google is struggling to figure out how to make money with this massive amount of information.\u003cbr\u003e --- p.263\u003cbr\u003e\u003cbr\u003e In fact, the barriers to learning have been lowered dramatically compared to just a few years ago.\u003cbr\u003e Now, anyone with an interest, regardless of major, can actively participate in the big data revolution. \u003cbr\u003eMoreover, anyone can obtain big data.\u003cbr\u003e In particular, data is not a limited resource like land.\u003cbr\u003e The only way to acquire land is to pay a huge amount of money or to start a revolution and implement land reform.\u003cbr\u003e But data is not a limited resource.\u003cbr\u003e The possibility of having data is open to anyone, regardless of wealth, power or weakness.\u003cbr\u003e It's like a new continent has been created.\u003cbr\u003e If you make good use of this opportunity, there's no reason why you can't become the master of your data.\u003cbr\u003e The plan to create the world I dream of is something we can do ourselves.\u003cbr\u003e How about it, don't you want to give it a try?\u003c\/div\u003e\n\u003cdiv\u003e --- p.274~275\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eHow to get what you want in the age of artificial intelligence?\u003cbr\u003e A new world opened up by big data!\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eProfessor Seong-Jun Cho, a professor of industrial engineering at Seoul National University and chairman of the government's Public Data Strategy Committee, is considered one of the leading big data authorities in Korea and author of \"Big Data: A New Language for Reading the World.\"\u003cbr\u003e The author, who is active in fields such as big data, artificial intelligence, and machine learning, is invited by governments, public institutions, and leading companies to research, advise, and educate on big data and artificial intelligence, creating meaningful case studies in the field.\u003cbr\u003e This book, \"Big Data: A New Language for Reading the World,\" compiles the core concepts of big data based on corporate case studies and the author's research. It includes a precise definition of big data, one of the hottest topics of recent times, along with research and utilization methods on how big data creates value and drives innovation.\u003cbr\u003e \u003cbr\u003eIn this book, the author emphasizes, “Understanding big data will ultimately become the basic knowledge needed to consider how to survive in a world driven by big data.”\u003cbr\u003e In other words, the opportunity to get what you want in the future lies in 'big data'.\u003cbr\u003e No one doubts that artificial intelligence will bring about great changes in our lives in the future.\u003cbr\u003e Big data is essential to implementing this artificial intelligence.\u003cbr\u003e This is because artificial intelligence requires learning through big data.\u003cbr\u003e This is why big data is called the new resource and currency of the artificial intelligence era.\u003cbr\u003e The author predicts that the status of big data, which has changed significantly over the past decade, will be different again in the next ten years compared to now.\u003cbr\u003e Not only is the amount of data growing explosively, but the computer technology that can process it is also improving dramatically. \u003cbr\u003eWe have gained the ability to read new values ​​that we had not seen before through big data.\u003cbr\u003e The importance of big data cannot be overemphasized.\u003cbr\u003e Therefore, it can be said that understanding big data is also essential.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMarketing, sales, finance, medicine, society, administration, politics…\u003cbr\u003e How far can we predict with big data?!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e In this book, Professor Cho Seong-jun explains the complex process by which big data transforms into \"insight\" and creates value through various data analysis methods, including artificial intelligence, machine learning, and visualization, in a way that is easy for anyone, even non-specialists, to understand.\u003cbr\u003e It also vividly demonstrates, through firsthand experience and witness, that we have entered a new era where insights discovered from big data can revolutionize the world.\u003cbr\u003e \u003cbr\u003eThe author also introduces a case in which a domestic film distributor predicted the number of viewers in advance through data analysis before release.\u003cbr\u003e Until then, audience numbers were predicted based on experience, but this was not only inaccurate, but also had problems such as the cause being unknown when the prediction was wrong.\u003cbr\u003e However, the author and the research team were able to predict the number of viewers on the first Saturday after release by securing and analyzing data on the genre, country, production company, actors, director, production cost, public awareness, and preference of all films released domestically.\u003cbr\u003e These predictions become more accurate as data accumulates and analysis is repeated.\u003cbr\u003e\u003cbr\u003e The innovations created by big data don't stop at corporate marketing. \u003cbr\u003eThis book also introduces examples of how public value has been created, such as by synthesizing location data generated through smartphone use, subscriber address data, and taxi boarding and alighting data via smart cards to create the optimal late-night bus route in Seoul.\u003cbr\u003e Readers who have previously considered big data the exclusive domain of data scientists will discover its limitless potential when they see how the financial and non-financial benefits generated by utilizing big data can impact individual lives.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWho will own big data?\u003cbr\u003e An undeniable future, big data that will rule the future!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e We live in a world where everything in our daily lives becomes big data, thanks to smartphones, social media, and the Internet of Things. \u003cbr\u003eThe moment you turn on your phone, location data is generated, and the words you search on Google, the photos you post on Facebook and Instagram, and the patterns you use to click \"like\" are all data-driven.\u003cbr\u003e However, it is mostly large corporations that actually own big data.\u003cbr\u003e Because collecting and storing big data requires capital.\u003cbr\u003e This is where many of the controversies surrounding big data begin.\u003cbr\u003e Can individual privacy be protected? Could it be violated and manipulated by others? Can big data truly serve the public interest? The author of this book argues that we cannot be entirely optimistic about the bright future big data holds, and counters the negative perspectives that fuel fears of Big Brother.\u003cbr\u003e “Will we advance into a new world, or will we remain stuck in the past for the sake of privacy?”\u003cbr\u003e \u003cbr\u003eThe author of this book recognizes that the changes brought about by big data are an inevitable future.\u003cbr\u003e Technological advancement always comes with pros and cons.\u003cbr\u003e The author argues that personal information can be protected by refining security policies and laws.\u003cbr\u003e “Rather than giving up the productivity achieved by new technologies, it is important to find ways to minimize losses together,” he emphasizes.\u003cbr\u003e Above all, we should pay more attention to the author's question: \"What kind of sense of ownership should we have as producers of data?\"\u003cbr\u003e To secure and expand our rights, to know what to say to the makers of data-related regulations, and to build a confident future as masters of our own lives in the world big data will usher in, we need a sound understanding of big data. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 21, 2019\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 276 pages | 350g | 128*188*17mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788950982737\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8950982730 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893326086186,"sku":"134582","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/60e44311eefa7e9445ef38c1f0f57270.jpg?v=1765396212"},{"product_id":"134586","title":"The Complete Guide to Financial Statements for Korean Stock Investors ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OgJs0XjVCmEsX7TugJo4nZeUL.png?v=1765118140\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Complete Guide to Financial Statements for Korean Stock Investors \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/65968010\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eIMF, stable investment returns even during financial crisis\u003cbr\u003e The ultimate investment tip from the ultimate corporate analyst!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Stock markets are plummeting worldwide.\u003cbr\u003e The economic news that pours out every day is hopeless.\u003cbr\u003e None of the factors—rising U.S. interest rates, falling oil prices, slowing Chinese economic growth, or a currency war—are favorable for the stock market.\u003cbr\u003e Individual investors are bound to be more vulnerable to these fluctuations. \u003cbr\u003eAccording to a survey by an investment site that supports this situation, less than one in ten individual investors consistently generate profits.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Such market fluctuations have continued in the past.\u003cbr\u003e The stock market also fluctuated violently during the foreign exchange crisis in the late 1990s and the global financial crisis in 2008.\u003cbr\u003e What if there was a secret to consistently achieving annual returns of over 15% even during such turbulent times? Naver Power Blogger Pokhara Lee Kang-yeon, a 30-year financial statement analysis expert with 3,000 daily visitors seeking investment advice, emphasizes that the secret lies within the numbers in financial statements.\u003cbr\u003e By understanding basic financial statement concepts and understanding the interconnectedness of the numbers, you can identify only the most promising companies that will remain unshaken even in times of crisis, thereby generating stable profits.\u003cbr\u003e And all of these secrets have been revealed in the new book, \"The Perfect Financial Statement Reading for Korean Stock Investors.\"\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e  \u003cli\u003eYou can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction: Studying financial statements is the best way to increase your stock investment returns.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1.\u003cbr\u003e Studying Assets\u003c\/b\u003e\u003cbr\u003e 01 What information does the financial statements provide?\u003cbr\u003e 02 How to Raise Capital\u003cbr\u003e 03 How are assets structured?\u003cbr\u003e 04 Distinguishing Assets: Business Assets vs.\u003cbr\u003e financial assets\u003cbr\u003e 05 Understand the Relationship Between Accounts Receivable and Working Capital\u003cbr\u003e 06 Inventory assets related to financial circumstances\u003cbr\u003e 07 Available-for-sale financial assets, a key accounting item\u003cbr\u003e 08 Beware of Marketable Financial Assets Going Bad\u003cbr\u003e 09 How are corporate investment activities accounted for?\u003cbr\u003e 10 Tangible assets that are both assets and expenses\u003cbr\u003e 11 Problems that arise when treating development costs as assets\u003cbr\u003e 12. Asset Management of Venture Capitalists\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2.\u003cbr\u003e Studying Debt\u003c\/b\u003e\u003cbr\u003e 13 Each debt has its own characteristics.\u003cbr\u003e 14. Understanding the concept of reserve liabilities\u003cbr\u003e 15. How to Analyze Interest-bearing Debt and Financial Costs\u003cbr\u003e 16 Interest-free debt representing opportunity profits \u003cbr\u003e17. Net cash, net borrowings, and net debt in a triangle relationship\u003cbr\u003e 18 Debt can be used in any way you like.\u003cbr\u003e 19 How are supply and demand and performance expressed in numbers?\u003cbr\u003e 20 Different understandings of advance payments in each industry\u003cbr\u003e 21 Convertible bonds for raising funds cheaply\u003cbr\u003e 22 Understanding Convertible Bonds\u003cbr\u003e 23 Exchangeable bonds that raise funds using stock holdings\u003cbr\u003e 24 Perpetual bonds that improve financial structure\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3.\u003cbr\u003e Studying capital\u003c\/b\u003e\u003cbr\u003e 25 Items that make up capital\u003cbr\u003e 26 Factors affecting capital fluctuations\u003cbr\u003e 27 If future growth is guaranteed, a paid-in capital increase is also good.\u003cbr\u003e 28 The meaning behind the purchase of treasury stock\u003cbr\u003e 29 Changes in Equity Capital Due to Cash Dividends\u003cbr\u003e 30 How Do Stock Dividends Change Capital Composition?\u003cbr\u003e 31 How Stock Options Are Accounted For\u003cbr\u003e 32 Paid Potatoes and Potato Tea Loss\u003cbr\u003e 33 The Importance of Return on Equity\u003cbr\u003e 34 Return on invested capital that increases reliability\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4.\u003cbr\u003e Studying the Income Statement\u003c\/b\u003e\u003cbr\u003e 35 Sales are the starting point of profit and loss.\u003cbr\u003e 36 Factors that affect sales \u003cbr\u003e37 Investment activities for sales growth\u003cbr\u003e 38 How is cost of sales structured and why does it fluctuate?\u003cbr\u003e 39 Factors that determine operating profit\u003cbr\u003e 40 Why Depreciation?\u003cbr\u003e 41 How to properly view depreciation expenses\u003cbr\u003e 42 Relationship between depreciation and operating leverage\u003cbr\u003e 43 How to account for depreciation\u003cbr\u003e 44 Each company has a different cost structure: variable vs.\u003cbr\u003e Fixed cost type\u003cbr\u003e 45 If fixed costs are high, aim for operating leverage.\u003cbr\u003e 46 As facility utilization rates increase, operating leverage effects appear.\u003cbr\u003e 47 Will stock prices rise if net income increases?\u003cbr\u003e 48 Where did the net profit go?\u003cbr\u003e 49 How to View Consolidated Accounting Accurately\u003cbr\u003e 50 How to Read the Income Statement in Consolidated Financial Statements\u003cbr\u003e 51 Other comprehensive income that does not affect net income\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5.\u003cbr\u003e Studying the Cash Flow Statement\u003c\/b\u003e\u003cbr\u003e 52 Why the Cash Flow Statement is Important\u003cbr\u003e 53 How to Prepare a Statement of Cash Flows: Direct Method vs.\u003cbr\u003e indirect method\u003cbr\u003e 54 Why is net income different from operating cash flow?\u003cbr\u003e 55 How to Display Depreciation Expenses in the Cash Flow Statement \u003cbr\u003e56 Two Aspects of Investment Activities: Operating Investment vs.\u003cbr\u003e Equity investment\u003cbr\u003e EBITDA is more important than operating profit\u003cbr\u003e 58 Checking the Cash Flow Statement: Income Tax Expense vs.\u003cbr\u003e Corporate tax payment\u003cbr\u003e 59 Cash Flow from Investing Activities: Investment in Equipment\u003cbr\u003e 60 Investment Activities: Equipment Investment and Depreciation\u003cbr\u003e 61 How to Calculate Free Cash Flow\u003cbr\u003e 62 How to Use Free Cash Flow\u003cbr\u003e 63 Free cash flow of service companies\u003cbr\u003e 64 The Impact of Free Cash Flow on Stock Prices\u003cbr\u003e 65 Cash flows from financing activities to raise and repay funds\u003cbr\u003e 66 Cash Flows from Financing Activities and Dividends\u003cbr\u003e 67 Cash Flow Statement Practical Analysis\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2038\/MidCate005\/203745454.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The current ratio is an indicator that can immediately identify liquidity problems.\u003cbr\u003e A current ratio of 100 percent means that a company can repay its liabilities maturing within one year with its current assets.\u003cbr\u003e Of course, paying off debt isn't the only thing you need to do. \u003cbr\u003eYou need to pay your employees and buy raw materials, so you need to have more cash than your debt service obligations.\u003cbr\u003e So, if the current ratio is less than 100 percent, you can guess how difficult the company's financial situation is.\u003cbr\u003e This is why, when checking the balance sheet, you should compare liabilities and assets simultaneously.\u003cbr\u003e This is because if there is a mismatch between liabilities and assets (the maturities of liabilities and operating funds are different, so the accrual periods do not match), the company may suffer from structural financial difficulties.\u003cbr\u003e If you finance long-term facility investments with short-term funds, there is a high probability that major problems will arise.\u003cbr\u003e It is advisable to finance non-current assets with long-term non-current liabilities or equity capital.\u003cbr\u003e In other words, financing must be done with liquidity in mind.\u003cbr\u003e From page 32 [Current ratio that indicates risk of default]\u003cbr\u003e \u003cbr\u003eGenerally, when a company increases its capital, investors view it negatively.\u003cbr\u003e However, paid-in capital increase should be interpreted differently depending on the purpose for which the company raises funds.\u003cbr\u003e If a company increases its capital through paid-in capital increase for facility investment, it can be seen as a positive factor.\u003cbr\u003e This is because if a company actively invests in facilities, it can expect an increase in future sales.\u003cbr\u003e However, as the number of outstanding shares increases and the return on equity decreases, various profitability indicators decrease compared to before the capital increase.\u003cbr\u003e However, since we expanded our facilities with capital increase money looking to the future, profitability will improve when sales increase.\u003cbr\u003e On the other hand, a paid-in capital increase cannot be viewed positively in terms of securing operating funds.\u003cbr\u003e While capital investment ensures future growth, operating funds are expendable funds needed to maintain the current situation. \u003cbr\u003ePaid capital increase should be viewed differently depending on whether the investor's breathing is short-term or long-term.\u003cbr\u003e If you are a short-term investor, it is best not to participate in the capital increase if the number of shares increases due to a paid-in capital increase, causing the stock price to fall and take time to recover.\u003cbr\u003e If you are a long-term investor with the company's growth potential in mind, it is advisable to participate in a paid-in capital increase.\u003cbr\u003e From page 189 [Paid capital increase with different interpretations depending on purpose]\u003cbr\u003e\u003cbr\u003e Costs are largely composed of cost of goods sold and selling, general and administrative expenses.\u003cbr\u003e Therefore, to calculate fixed and variable costs, you need to know these two cost structures.\u003cbr\u003e Cost of sales and selling, general and administrative expenses can be found in the notes to the business report.\u003cbr\u003e Cost of goods sold is the cost incurred in a factory when sales are made.\u003cbr\u003e These cost of sales are broadly classified into four categories: labor costs, material costs, depreciation costs, and manufacturing expenses. \u003cbr\u003eAmong these, labor costs and depreciation costs are fixed costs, while material costs are variable costs.\u003cbr\u003e Manufacturing costs are mostly variable costs, although there are some fixed costs.\u003cbr\u003e Manufacturing costs such as electricity, water, and transportation costs increase proportionally as factory operating rates increase.\u003cbr\u003e If expenses increase as sales increase, it is a variable cost.\u003cbr\u003e On the other hand, salaries, retirement benefits, and welfare expenses are fixed costs that remain constant regardless of sales growth.\u003cbr\u003e The same goes for travel expenses, entertainment expenses, transportation expenses, and communication expenses.\u003cbr\u003e Selling expenses and general administrative expenses are back-office expenses, so most of them are fixed costs.\u003cbr\u003e What about commissions? Commissions based on sales are variable costs.\u003cbr\u003e This is because if you sell a lot through a dealership, the cost also increases.\u003cbr\u003e Outsourcing processing costs are also variable costs.\u003cbr\u003e The notes distinguish the nature of expenses by combining cost of sales, selling expenses, and general and administrative expenses. \u003cbr\u003eThis is an important table that allows you to determine fixed and variable costs relative to total costs, so be sure to check it out.\u003cbr\u003e Typical fixed costs are employee salaries and depreciation.\u003cbr\u003e Other items should also be classified as fixed costs.\u003cbr\u003e This is because most of the expenses included in other items are small items such as selling expenses and general administrative expenses.\u003cbr\u003e Page 286 [For fixed cost companies, sales growth rate is key]\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e --- From the text\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eBefore you invest in stocks, you should read the financial statements.\u003cbr\u003e If you haven't looked into it properly, you've already failed!\u003c\/b\u003e\u003cbr\u003e Manager Kim, in his 40s and a 10-year veteran of stock investing, checks stock prices dozens of times a day.\u003cbr\u003e This is because a friend who works in the financial sector told me that Company A is currently on the rise.\u003cbr\u003e I looked up corporate information and found that operating profit increased by 20 percent compared to the previous year, but the stock price has not risen much yet. \u003cbr\u003eIn this situation, is it really a good idea to buy stocks? Park, a self-proclaimed value investor in his 30s, heard news that a company he couldn't easily buy because its share price was too high was splitting its stock.\u003cbr\u003e So, would this be a good opportunity to buy and hold stocks?\u003cbr\u003e Anyone who invests in stocks has these concerns several times a day.\u003cbr\u003e What is the right answer? Naver Power Blogger Pokhara Lee Kang-yeon, a 30-year veteran of corporate analysis, emphasizes that the answer lies within financial statements.\u003cbr\u003e This is because all the information that a company cannot hide is completely contained within its financial statements.\u003cbr\u003e But many stock investors still shake their heads when it comes to financial statements.\u003cbr\u003e Some people complain that it is difficult to understand properly no matter how many items, complex numbers, and terms you read. \u003cbr\u003eBut worry no more! By following author Lee Kang-yeon's easy-to-follow explanations, anyone can easily develop the ability to understand the information in financial statements.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eNumbers speak for themselves,\u003cbr\u003e The secret to finding truly valuable companies that can't be found in economic news alone!\u003c\/b\u003e\u003cbr\u003e This book says that there is no need to be afraid even when you are faced with accounting data full of numbers.\u003cbr\u003e There aren't many items that stock investors must know about in financial statements. By properly understanding those items and understanding the organic relationships within the financial statements, they can gain a comprehensive understanding of the company.\u003cbr\u003e\u003cbr\u003e To help you understand correctly and quickly, the financial statements are explained in the following order: assets, liabilities, equity, income statement, and cash flow statement.\u003cbr\u003e Chapter 1, Assets, begins with a basic understanding of the financial statements. \u003cbr\u003eIt also explains which items to look at to get a quick overview of a company's financial health, what numbers indicate the risk of insolvency, and how to value assets based on their characteristics.\u003cbr\u003e It also helps investors understand not only marketable financial assets, which are the most confusing to investors, but also tangible assets, which are both assets and expenses.\u003cbr\u003e Chapter 2, Debt, explains how companies raise funds and what types of debt arise as a result.\u003cbr\u003e It explains everything from interest-free debt, which signifies opportunity profits, to which debts brighten a company's future, and how to identify convertible bonds, which provide cheap financing.\u003cbr\u003e Chapter 3, Capital, provides a detailed explanation of the factors that affect capital fluctuations. \u003cbr\u003eThis paper explains how capital increases, which investors generally view negatively, can actually be beneficial to a company, and explains both the truth and falsehood of stock splits through the example of Samsung Electronics.\u003cbr\u003e You can also check how changes in capital structure occur through cash or stock dividends.\u003cbr\u003e Chapter 4, the income statement, examines the factors that affect sales, the most important aspect of profit and loss.\u003cbr\u003e You can see how operating profit is determined, how depreciation is properly understood, and even how each company with a different cost structure uses figures to determine positive factors.\u003cbr\u003e Chapter 5, Cash Flow Statement, explains in detail how a company generates cash.\u003cbr\u003e You'll learn how the direct and indirect methods affect the preparation of cash flow statements, examine EBITDA, which is more important than operating profit, and even how to calculate free cash flow. \u003cbr\u003eAnd we even reveal the know-how to accurately analyze cash flow statements.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Warren Buffett, a living investment guru, emphasized that investors should naturally read financial statements.\u003cbr\u003e Ralph Wenger, who made 130 times his investment returns over 33 years, also revealed that his investment secret lies in identifying small-cap stocks through financial statement analysis.\u003cbr\u003e Likewise, investment masters never let go of their financial statements.\u003cbr\u003e This is because the numbers in the financial statements reveal the secrets of excellent companies that cannot be known through economic news alone.\u003cbr\u003e For stock investors who are easily swayed by speculative communications and who only record negative returns through blind investments, Pokhara's knowledge of financial statement analysis will serve as a useful guide. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 30, 2018\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 430 pages | 912g | 165*235*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791162540480\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1162540486 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805187114,"sku":"134586","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/07af053c226bd4d68a69470a07c50d58.jpg?v=1765417776"},{"product_id":"134588","title":"Korean stock supercycle ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtUT9Pm1nK88Gq9txg7uU.png?v=1764950691\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Korean stock supercycle \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/165591143\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“If you want to get rich, buy Korean stocks!”\u003cbr\u003e\u003cbr\u003e KOSPI 5,000 is no longer a dream!\u003cbr\u003e Record-breaking inflow of foreign capital, easing political and trade risks.\u003cbr\u003e Structural reforms such as revision of the Commercial Act, stock cancellation, and dividend expansion are intertwined.\u003cbr\u003e Korean stocks have finally entered a super cycle!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e With foreign capital flowing in at record levels and political and trade risks easing, institutional reforms, including revisions to the Commercial Act, stock cancellations, and dividend increases, are gaining momentum. \u003cbr\u003eNow, some are assessing that the Korean stock market is not simply rebounding, but entering an \"unprecedented supercycle.\" JP Morgan mentioned the possibility of the KOSPI reaching 6,000, and Bloomberg reported that \"KOSPI is now Korea's newest hit.\"\u003cbr\u003e\u003cbr\u003e \"The Korean Stock Supercycle\" presents the data and systems that support these changes, as well as a new investment paradigm.\u003cbr\u003e For the past 30 years, real estate has been at the center of the Korean asset market.\u003cbr\u003e However, the author says, “Not everyone can become rich through real estate.\u003cbr\u003e He emphasizes that “capital is now moving to ‘Korean stocks.’”\u003cbr\u003e Shin Dong-guk, a financial engineering expert who worked at the Samsung Economic Research Institute and domestic asset management companies, predicted in late 2024, when the market was in a slump, that \"stocks will now become safe assets.\"\u003cbr\u003e His prediction became reality with the rebound in 2025.\u003cbr\u003e \u003cbr\u003eThe Korean market has entered a structural upward phase due to the combination of an undervalued market with a PBR of 1.2x, a large inflow of global funds, and the government's policy of strengthening shareholder rights.\u003cbr\u003e \"The Korean Stock Supercycle\" analyzes this \"capital migration\" through economic data and actual investment flows, clearly showing why \"Korean stocks\" are becoming the new center of wealth now that the real estate-centered asset structure is collapsing.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction: It's Time to Get on the Korean Stock Market, Where Everyone Can Get Rich\u003cbr\u003e\u003cbr\u003e PART 1.\u003cbr\u003e The Great Wealth Migration Awakens Korean Stocks\u003cbr\u003e\u003cbr\u003e The End of the Real Estate Republic and the Beginning of the Korean Stock Supercycle\u003cbr\u003e The US at the peak of its bubble, and Korea at the dawn of value.\u003cbr\u003e South Korea's growth engine is turning again.\u003cbr\u003e The End of Undervaluation, the Beginning of the Normalization of Korean Stocks\u003cbr\u003e The Paradox of Low Interest Rates: Korean Stocks Rebound  \u003cbr\u003eA rising cycle triggered by the recovery of liquidity\u003cbr\u003e The return of foreign buying is restoring confidence in the Korean stock market.\u003cbr\u003e\u003cbr\u003e PART 2.\u003cbr\u003e Korean Stock Investment Execution Strategy\u003cbr\u003e\u003cbr\u003e A Glance at the Korean Stock Market: From KOSPI to Next Trading\u003cbr\u003e How to Read the Market from a Foreign Investor's Perspective\u003cbr\u003e The Korean stock market is asking for strategy at the beginning of its upward trend.\u003cbr\u003e Get on the Rising Korean Stock Market with ETFs\u003cbr\u003e This is how to select promising stocks.\u003cbr\u003e Semiconductors: Essential Infrastructure for the AI ​​Era\u003cbr\u003e AI: A Disruptive Technology Reshaping Entire Industries\u003cbr\u003e Secondary Batteries: The Center of Energy Hegemony After Electric Vehicles\u003cbr\u003e Korea: A Supercycle Driven by LNG and Offshore Plants\u003cbr\u003e Defense Industry: A State-Driven Growth Industry Shaped by Geopolitics\u003cbr\u003e Nuclear Energy: A Strategic Asset in the Era of Energy Transition\u003cbr\u003e K-Beauty: Exporting Brands and Experiences\u003cbr\u003e\u003cbr\u003e PART 3.\u003cbr\u003e The Korean stock market is beginning to resolve chronic negative factors.\u003cbr\u003e\u003cbr\u003e Restoring market confidence begins with strengthening shareholder rights.\u003cbr\u003e The Moment the Korean Peninsula's Risk Turns into Opportunity\u003cbr\u003e Amid the US-China hegemony competition, Korea emerges as a strategic winner. \u003cbr\u003eA major shift from a real estate-centric economy to a finance-centric nation\u003cbr\u003e The timing of asset restructuring brought about by liquidity recovery and inflation\u003cbr\u003e\u003cbr\u003e PART 4.\u003cbr\u003e Investment Lessons from Repeated History\u003cbr\u003e\u003cbr\u003e Theme-Driven Capitalism: Ecopro and Suzentech\u003cbr\u003e Fantasy and Reality in Future Industries: NFTs and Shin Poong Pharmaceutical\u003cbr\u003e How Market Leaders Changed After the Financial Crisis\u003cbr\u003e The Recurring Bubble Pattern: Saerom Technology and Samchuly Bicycle\u003cbr\u003e The Temptation of Political Themes and Investor Delusions\u003cbr\u003e\u003cbr\u003e Preface: Korean Stocks at the Center of Wealth\u003cbr\u003e References and Sources\u003cbr\u003e Source of figures and diagrams\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate6109\/MidCate8\/610879405.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Now, Korean investors' asset portfolios must change.\u003cbr\u003e Overall, more than 85% of the assets of the elderly are concentrated in real estate, and although idle funds amount to hundreds of trillions of won, the net assets of an average household are practically limited to 'one house'.\u003cbr\u003e The size of debt and the size of financial assets are similar. \u003cbr\u003eThe market shifts of 2025 require a fundamental shift in the asset structure of this generation.\u003cbr\u003e Investors need to quickly restructure their portfolios starting now.\u003cbr\u003e Over the next 30 years, we need to reduce the proportion of real estate assets and increase the proportion of stock assets.\u003cbr\u003e Real estate is no longer a stable asset for individuals, and stocks are no longer assets that only enrich major shareholders.\u003cbr\u003e Going forward, the main growth driver for individual assets will come from stocks.\u003cbr\u003e --- p.26~27, from “The End of the Real Estate Republic and the Beginning of the Korean Stock Super Cycle”\u003cbr\u003e\u003cbr\u003e Since Trump mentioned tariffs, the U.S. market has been experiencing a buying trend, led by individual investors, while institutional investors are maintaining a wait-and-see stance.\u003cbr\u003e This trend is not simply a change in investment behavior; it shows that the market's trust structure is subtly shaking. \u003cbr\u003eWhile many still trust the competitiveness of American companies, they appear increasingly skeptical of the U.S. government.\u003cbr\u003e The United States today is only able to maintain a certain balance thanks to the trust and status it has built up in the past.\u003cbr\u003e But while trust takes decades to build, it can be destroyed in just a few years, or even an instant.\u003cbr\u003e --- p.35, from “The United States at the Peak of the Bubble, Korea at the Beginning of Value”\u003cbr\u003e\u003cbr\u003e The Korean stock market quickly reflects these policy changes.\u003cbr\u003e Wind and solar power stocks respond immediately to an increase in the renewable energy budget, and defense industry stocks respond immediately to an increase in defense spending.\u003cbr\u003e Korea is a market where policies determine industry cycles.\u003cbr\u003e In the past, stock prices would fall when economic indicators were weak, but now they can rise due to expectations of government stimulus measures.\u003cbr\u003e Market participants are now more sensitive to policy language than economic indicators. \u003cbr\u003eThose who read the direction of policy read the future of industry first.\u003cbr\u003e --- p.43, from “South Korea’s Growth Engine Turns Again”\u003cbr\u003e\u003cbr\u003e Since 2025, foreign financial institutions have been issuing positive evaluations of the Korean stock market.\u003cbr\u003e In July, JP Morgan predicted that if the Lee Jae-myung administration accelerates its efforts to improve governance, including revising the Commercial Act, the KOSPI index could reach 5,000 points within two years.\u003cbr\u003e This implies an upside potential of about 50% compared to the current level.\u003cbr\u003e He also added an optimistic analysis predicting that the Korean stock market will record an average annual return of 11-12% over the next 10 years.\u003cbr\u003e Ian Samson, a portfolio manager at global asset management firm Fidelity International, said, \"Once shareholder-centered reforms are fully implemented, the KOSPI's PBR will recover to the 1x level,\" and assessed that an additional 10-20% increase is possible within this year.\u003cbr\u003e\n\n\u003c\/div\u003e  \u003cdiv\u003e--- p.75, from “The Return of Foreign Buyers, Restoring Trust in the Korean Stock Market”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"Korean stocks are no longer risky assets; they are the most undervalued safe assets in the world.\"\u003cbr\u003e\u003cbr\u003e In the midst of trust restoration and institutional change,\u003cbr\u003e Korean stocks are emerging as a new center of wealth!\u003cbr\u003e\u003cbr\u003e ★ 6,000 points possible in the Korean stock market _ JP Morgan ★\u003cbr\u003e Forget K-pop, KOSPI is Korea's newest hit _Bloomberg\u003cbr\u003e ★ Asia's Brightest Star, the Korean Stock Market _Reuters ★\u003cbr\u003e ★ Foreigners Fall in Love with Korea Again _ Financial Times ★\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The era of real estate is coming to an end, and the center of assets is shifting.\u003cbr\u003e For a long time, wealth accumulation in Korean society was centered on real estate.\u003cbr\u003e Leverage through jeonse and the myth of \"Gangnam's invincibility\" led a generation, but that formula no longer works.\u003cbr\u003e Only some areas are rising, while most are stagnant. \u003cbr\u003eReal estate is no longer a ladder to wealth open to everyone.\u003cbr\u003e The stock market, on the other hand, is different.\u003cbr\u003e You can start with little capital and access to information is high.\u003cbr\u003e It is an open asset that anyone can participate in.\u003cbr\u003e \"The Korean Stock Supercycle\" interprets this change not as a temporary fad, but as a \"major shift from residential assets to investment assets.\"\u003cbr\u003e\u003cbr\u003e KOSPI 5,000 Points: A Realistic, Grounded Scenario\u003cbr\u003e In October 2025, the KOSPI broke through the 4,000 mark for the first time ever.\u003cbr\u003e This is not a short-term rebound, but a structural rise driven by performance, valuation, and institutional improvements.\u003cbr\u003e The market's distrust is turning into trust through revisions to the Commercial Act, stock buybacks, and dividend increases.\u003cbr\u003e A virtuous cycle has been formed in which trust attracts capital, and capital in turn strengthens trust.\u003cbr\u003e Global investment firms rate Korea as the \"most undervalued market in the world.\"\u003cbr\u003e The KOSPI 5,000 is not an optimistic scenario, but a realistic scenario that has already been prepared. \u003cbr\u003eAs long as inflation and currency devaluation persist, stocks, not deposits, will inevitably take their place as the new safe asset.\u003cbr\u003e\u003cbr\u003e Industry Supercycles: The Reality of Stock Price Rise\u003cbr\u003e This rally is not a temporary rebound driven by themes or liquidity.\u003cbr\u003e This is a structural rise that is intertwined with corporate performance recovery, supply chain restructuring, and institutional improvements.\u003cbr\u003e Semiconductors and AI have established themselves as the infrastructure of future technologies, and secondary batteries have become a key energy hub in the electric vehicle era.\u003cbr\u003e The shipbuilding, nuclear power, and defense industries are returning to the center of the global stage, benefiting from the restructuring of the global supply chain.\u003cbr\u003e This trend is not simply a business cycle, but a signal that the constitution of Korean industry is fundamentally changing.\u003cbr\u003e Industry and capital markets move in the same direction, and the rise in stock prices reflects this structural change.\u003cbr\u003e\u003cbr\u003e Practical Strategies for Individual Investors \u003cbr\u003eThis book does not stop at the simple forecast that 'stock prices will rise.'\u003cbr\u003e It specifically suggests how to seize opportunities in the flow of change.\u003cbr\u003e It contains strategies that individuals can implement themselves, such as fractional buying using index and sector ETFs, industry-specific portfolio composition, and long-term rebalancing.\u003cbr\u003e\u003cbr\u003e Additionally, by learning how to read the supply and demand flows of foreigners and institutions, you can develop a perspective that sees structural trends rather than short-term trading.\u003cbr\u003e The author defines the coming era as one in which Korean stocks, not deposits, become the new safe asset.\u003cbr\u003e Now is the beginning of that transition.\u003cbr\u003e Trust attracts capital, and capital in turn breeds trust.\u003cbr\u003e As a result, the Korean stock market is opening the door to a new era. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 30, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 272 pages | 480g | 152*225*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791164848324 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893953003562,"sku":"134588","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/eb4ffd20be29b1293b509c1857211401.jpg?v=1765426134"},{"product_id":"134592","title":"A pension story told by a bank manager ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtUT9PQDGwoKghp5ljTnR.png?v=1764950716\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e A pension story told by a bank manager \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/164731805\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eAn uncertain old age requires concrete plans rather than vague worries!\u003cbr\u003e A glance at everything from pension structure and utilization to taxes and health insurance premiums.\u003cbr\u003e It's never too late to start: A practical guide to earning a lifetime salary.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Life expectancy is increasing.\u003cbr\u003e However, as retirement ages are coming earlier, many people live with anxiety and worry about their old age.\u003cbr\u003e \"How long will I live? Will I have enough money for retirement?\" are now real questions for everyone.\u003cbr\u003e However, if you just make good use of our country's pension system, it will be of great help in preparing for retirement. \u003cbr\u003eThis book is designed to be easily understood by those preparing for retirement, so they can understand the structure and characteristics of our country's pension system and utilize it effectively.\u003cbr\u003e\u003cbr\u003e - From the introduction\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction 4\u003cbr\u003e\u003cbr\u003e PART 1.\u003cbr\u003e pension.\u003cbr\u003e Why is it the answer to old age? 11\u003cbr\u003e 1.\u003cbr\u003e Korea has the highest rate of old-age poverty: 12 inconvenient truths about retirement.\u003cbr\u003e 2.\u003cbr\u003e Pensions change when you start saving in your 20s. 19\u003cbr\u003e 3.\u003cbr\u003e Why Saving a Billion Won Still Makes You Worried: 24 Reasons Why You Don't Have Cash Flow\u003cbr\u003e 4.\u003cbr\u003e The Hidden Power of Pension 28: Promising a Secure Retirement\u003cbr\u003e 5.\u003cbr\u003e Pensions: Same Name, Different Inside 31\u003cbr\u003e\u003cbr\u003e PART 2.\u003cbr\u003e National Pension.\u003cbr\u003e Starting Point for Your Lifetime Salary 35\u003cbr\u003e 1.\u003cbr\u003e National Pension: A lifetime monthly salary guaranteed by the government of 36\u003cbr\u003e 2.\u003cbr\u003e National Pension: Will I Really Be Eligible? 41\u003cbr\u003e 3.\u003cbr\u003e National Pension: Knowing These Basics Makes It Much Easier 45\u003cbr\u003e 4.\u003cbr\u003e How to Get the Most Out of Your National Pension? The Key is Your Enrollment Period (Part 51)\u003cbr\u003e 5.\u003cbr\u003e Payment is mandatory, but receipt is strategic. 57\u003cbr\u003e 6.\u003cbr\u003e The Last Consideration of Love: Survivor's Pension 63\u003cbr\u003e 7.\u003cbr\u003e 66 Rules of Choice for Dual-Income Pension Couples\u003cbr\u003e 8. \u003cbr\u003eCan I split my national pension if I get divorced? 70\u003cbr\u003e 9.\u003cbr\u003e National Pension: Should I Get It Now or Later? 74\u003cbr\u003e 10.\u003cbr\u003e 4 National Pension Insurance Premium Support Options You Don't Know About and Can't Use\u003cbr\u003e 11.\u003cbr\u003e Receive both national and military pensions 85\u003cbr\u003e 12.\u003cbr\u003e High Income Can't Eligible for National Pension? Truth and Solutions Part 89\u003cbr\u003e\u003cbr\u003e PART 3.\u003cbr\u003e Basic pension.\u003cbr\u003e Safety Net 93: Protecting the Minimum in Retirement\u003cbr\u003e 1.\u003cbr\u003e Receive your pension without paying a single penny in premiums: The Secret of the Basic Pension 94\u003cbr\u003e 2.\u003cbr\u003e My neighbor gets it, but I don't. The real criteria for basic pension selection: 99\u003cbr\u003e 3.\u003cbr\u003e Basic Pension: How Much Will My Family Actually Receive? 106\u003cbr\u003e 4.\u003cbr\u003e 6 Essential Tips for the Basic Pension You Don't Know About\u003cbr\u003e 5.\u003cbr\u003e If you receive a large national pension, your basic pension will decrease? 112\u003cbr\u003e\u003cbr\u003e PART 4.\u003cbr\u003e Retirement pension.\u003cbr\u003e Second pension provided by the company 115\u003cbr\u003e 1.\u003cbr\u003e From Retirement Allowances to Pensions: The 116 Rules of Retirement Assets\u003cbr\u003e 2. DB vs. DC: The Two Crossroads of Retirement Pensions 119\u003cbr\u003e 3. IRP, the Hidden Bonus Account for Retirement Pensions 123\u003cbr\u003e 4.\u003cbr\u003e 2.7% Wall, Overcoming with Default Options 128 \u003cbr\u003e5. TDF, automatic investment tailored to retirement age 133\u003cbr\u003e 6.\u003cbr\u003e Even if you use your retirement pay right away, it's better to receive it through an IRP. 140\u003cbr\u003e 7.\u003cbr\u003e The Golden Rule of Retirement: Get Your Pension 145\u003cbr\u003e 8.\u003cbr\u003e How much will I have left after taxes on my retirement pension? 148\u003cbr\u003e 9.\u003cbr\u003e If you don't know, you lose out. Get what you know and get back: Retirement Income Tax Settlement 153\u003cbr\u003e\u003cbr\u003e PART 5.\u003cbr\u003e Private pension.\u003cbr\u003e 157 Self-Growing Retirement Assets\u003cbr\u003e 1.\u003cbr\u003e Private pension.\u003cbr\u003e Learn the basics properly 158\u003cbr\u003e 2.\u003cbr\u003e Pension savings.\u003cbr\u003e Compare funds, insurance, and trusts at a glance 164\u003cbr\u003e 3.\u003cbr\u003e What's the difference between pension savings insurance and pension insurance? 169\u003cbr\u003e 4.\u003cbr\u003e Pension savings fund · IRP.\u003cbr\u003e Two Similar-But-Different Pension Accounts 175\u003cbr\u003e 5.\u003cbr\u003e Pension savings · IRP.\u003cbr\u003e Understanding Receiving Limits and Taxes 180\u003cbr\u003e 6.\u003cbr\u003e Transferring Your Pension Account: Switching Without Loss 186\u003cbr\u003e 7. ISA, You'll Regret Missing This Product 189\u003cbr\u003e 8.\u003cbr\u003e The Three Musketeers of Pension: Optimal Allocation Strategies 197\u003cbr\u003e 9. ETF.\u003cbr\u003e 200 Must-Know Investment Guides for Pension Accounts\u003cbr\u003e\u003cbr\u003e PART 6.\u003cbr\u003e Housing Pension and Farmland Pension: The Magic of Turning Your Home and Land into Pensions 207\u003cbr\u003e 1.\u003cbr\u003e Protecting the Home and Sustaining Old Age 208\u003cbr\u003e 2. \u003cbr\u003eMonthly salary varies depending on age and home value: 210\u003cbr\u003e 3.\u003cbr\u003e Trust-type housing pension to protect your spouse 216\u003cbr\u003e 4.\u003cbr\u003e Housing pension.\u003cbr\u003e Strength and Regret, Pros and Cons: A Complete Summary 219\u003cbr\u003e 5.\u003cbr\u003e Farmland Pension: Your Land Will Be Your Lifetime Salary 224\u003cbr\u003e 6.\u003cbr\u003e Pros and Cons of Farmland Pension 228\u003cbr\u003e 7.\u003cbr\u003e Farmland pension.\u003cbr\u003e Even if you're not a farmer, you can prepare now. 232\u003cbr\u003e 8.\u003cbr\u003e Can forest land be considered a pension? Mountain Pension 236\u003cbr\u003e\u003cbr\u003e PART 7.\u003cbr\u003e Pensions, Taxes, and Health Insurance 239\u003cbr\u003e 1.\u003cbr\u003e Are pensions taxable? 240\u003cbr\u003e 2.\u003cbr\u003e Calculating National Pension Income Tax: Easy to Understand with Case Studies 244\u003cbr\u003e 3.\u003cbr\u003e Pension Savings and Pension Income Tax Calculation Case 250\u003cbr\u003e 4.\u003cbr\u003e Pension and Health Insurance Premiums 254\u003cbr\u003e 5.\u003cbr\u003e Retirees' health insurance premiums vary depending on income and assets. 258\u003cbr\u003e 6.\u003cbr\u003e How to Reduce Your Health Insurance Premiums After Retirement (263)\u003cbr\u003e\u003cbr\u003e PART 8.\u003cbr\u003e 269 ​​Cases of Retirement Preparation Using Pensions\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e In an era where life expectancy is increasing and retirement is occurring earlier, preparing for old age is no longer a matter of 'choice' but of 'survival'. \u003cbr\u003e\"Pension Stories Told by a Bank Manager\" is a practical guide that explains the structure and use of pensions in the simplest and most realistic way possible in this reality.\u003cbr\u003e Author Yoo Jeong-hoon is a financial expert who has worked in asset management and private banking at Jeil Bank for 31 years, helping countless clients plan their retirement and preparing for his own retirement.\u003cbr\u003e It covers the principles and strategies of national pensions, retirement pensions, and private pensions, as well as real estate-based pensions such as housing pensions and farmland pensions, as well as taxes and health insurance premiums, covering the entire process of retirement financial planning in one volume.\u003cbr\u003e\u003cbr\u003e This book is not simply a guide introducing systems or products.\u003cbr\u003e The author emphasizes that \"the essence of retirement is not the size of assets, but cash flow,\" and suggests specific ways to secure a stable monthly income through pensions. \u003cbr\u003eUsing numerous examples and figures, he persuasively explains that making money that comes in like a salary even after retirement is the key to maintaining the quality and dignity of life.\u003cbr\u003e In particular, it is rich in practical information, including the structure of the National Pension, the amount received by subscription period, the core contents of pension reform, management strategies for retirement pensions and IRPs, and tax benefits of pension savings and ISAs, making it easy for even financial beginners to understand.\u003cbr\u003e\u003cbr\u003e The author lowers the threshold for pension preparation with the message, “It’s not too late to start now.”\u003cbr\u003e It's organized step-by-step, covering everything from planning for retirement in your 20s, strategies for reducing your tax burden just before retirement, to know-how for managing health insurance premiums after retirement, so anyone of any age can find a solution that suits their situation. \u003cbr\u003eAdditionally, based on vivid counseling cases accumulated in the lecture field, it points out the blind spots of the pension system that 'lose out of ignorance' and helps readers design their own pension portfolio.\u003cbr\u003e\u003cbr\u003e \"A Pension Story Told by a Bank Manager\" helps us look at an uncertain future with a perspective of preparation rather than fear.\u003cbr\u003e Understanding the structure of pensions reveals the path to retirement and reminds us that if we start now, we can build a foundation for a lifetime of monthly income.\u003cbr\u003e For those who want to make concrete plans rather than vague worries, this book will serve as a solid compass. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 31, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 300 pages | 152*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791138848541\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1138848549 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893953495082,"sku":"134592","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/85eee30fde4c7babc23f9dd4c732450b.jpg?v=1765426157"},{"product_id":"134595","title":"Financial Statement Core Investment Class ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OgHh9NNGi1x0Z72SoqNYO6hKN.png?v=1765118154\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Financial Statement Core Investment Class \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/153636291\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eIf you know the financial statements, you can see the stocks that are rising!\u003cbr\u003e The Power of Financial Statements Investment, Revised and Expanded Edition\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ★Investment strategies from an expert who has protected individual investor accounts at a securities firm for 25 years★\u003cbr\u003e A practical guide for everyone from beginners to seasoned stock investors.\u003cbr\u003e ★A solid stock investment guide reflecting the latest economic trends in the KOSPI 5000 era★\u003cbr\u003e\u003cbr\u003e “The stock market is a place where you can take your precious money  \u003cbr\u003eWe must never forget that this is a fierce battlefield.”\u003cbr\u003e\u003cbr\u003e A survival guide for investors on their knees in the gunfire-filled stock market! \"The Power of Financial Statement Investment\" is now back in a revised and expanded edition for 2025, for readers who were disappointed when it went out of print.\u003cbr\u003e It has become more robust by reflecting the latest developments, such as the 'Commercial Act Amendment' proposed by the Lee Jae-myung administration to enter the KOSPI 5000 era and the 'tariff policy' of US President Trump.\u003cbr\u003e No more relying on gut instinct and pressing the buy button! If you're struggling to improve your returns despite studying stocks, it's time to look at your financial statements.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Thanks to the helpful explanations of Wise Economic Research Institute Director Cha Young-joo, anyone can easily utilize financial statements for stock investment. \u003cbr\u003eIn \"Financial Statement Core Investment Lessons,\" you'll learn how to spot buying opportunities on charts that move by the second and how to avoid the trap of news that can shake investor sentiment.\u003cbr\u003e It consists of a total of 6 chapters. Chapter 1 explains the truth about stocks, Chapter 2 covers the basic theory of financial statements, and Chapters 3 through 5 examine the characteristics of financial statements in detail.\u003cbr\u003e Finally, in Chapter 6, we analyze the company and develop the ability to see the whole picture.\u003cbr\u003e Furthermore, you can acquire winning strategies in the lonely stock market through the appendices of each chapter, \"Complete Financial Statements in 10 Minutes\" and \"Useful Stock Information to Know.\"\u003cbr\u003e Complete a complete financial statement analysis in one book and select stocks that will rise based on your own principles.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Preface to the Revised and Expanded Edition\u003cbr\u003e prolog\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 1: The Truth About Stocks: What the Numbers Say\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e1 The True Value of Financial Statements\u003cbr\u003e 2. Measuring a company's value using financial statements\u003cbr\u003e 3. Stock price analysis through financial statements\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2: Fundamentals of Financial Statements for Confident Investment\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1 A reasonable standard for a stock to be cheap\u003cbr\u003e 2. Dividing Companies into Growth and Value Stocks\u003cbr\u003e 3. Short-term and long-term investments based on investment tendencies\u003cbr\u003e 4. Determining the fair value of a company\u003cbr\u003e 5. Correlation between financial statements and profitability\u003cbr\u003e 6. Use of approximate mathematical thinking\u003cbr\u003e · Complete financial statements in 10 minutes\u003cbr\u003e Understanding Financial Statements Through Running a Coffee Shop\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3: The Three Brothers That Make Up Financial Statements\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1. Financial statements that provide an overall picture of the company\u003cbr\u003e 2. Profit and Loss Statements That Must Be Carefully Examined\u003cbr\u003e 3 Cash flow statement that shows cash holding status\u003cbr\u003e · Complete financial statements in 10 minutes\u003cbr\u003e Analyzing Electronic Disclosures - How to Use the DART Site\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4: Digging Deep into Companies by the Numbers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1. Find a company with a high operating profit margin.\u003cbr\u003e 2 Trump's tariff policy\u003cbr\u003e 3 When turning from deficit to surplus \u003cbr\u003e4 How to Predict Profit at the Break-Even Point\u003cbr\u003e 5 Investment Points Revealed by Corporate Facility Investment\u003cbr\u003e 6 Response Points to Interest Rate Hikes and Hikes\u003cbr\u003e 7 Depreciation that shows the present and future of a company\u003cbr\u003e 8. Understanding the Sales Structure for Investment\u003cbr\u003e 9. Establish Your Own Investment Criteria\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5: Financial Statement Characteristics: What You See Isn't Everything\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1. Bad news becomes good news, and good news becomes bad news.\u003cbr\u003e 2 Understanding the Relationship Between Dividends and Investments\u003cbr\u003e 3. Buying back own shares as a positive factor\u003cbr\u003e 4. Treasury stock buybacks must be viewed from various angles.\u003cbr\u003e Measuring Stock Price Sensitivity to 5 Issues\u003cbr\u003e 6. How to Apply Accounting to Investment Practices\u003cbr\u003e · Complete financial statements in 10 minutes\u003cbr\u003e How to read securities company reports\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Reducing Investment Losses with Financial Statements\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1. Responding to external changes\u003cbr\u003e 2 Responding to internal changes\u003cbr\u003e 3 How Beginner Investors Can Survive a Bear Market\u003cbr\u003e 4. The Different Characteristics of Corporate Debt\u003cbr\u003e 5. Weed out bad companies wisely\u003cbr\u003e 6 How to Predict the Detailed Numbers in Financial Statements \u003cbr\u003e7 Corporate Growth and Changes in Financial Statements\u003cbr\u003e 8 Trading Strategies for the KOSPI Index at 5,000\u003cbr\u003e · Complete financial statements in 10 minutes\u003cbr\u003e Practical Successful Investment Methods Using Financial Statements - Creating Your Own Principles\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5629\/MidCate010\/562893324.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The reason investors study financial statements with difficulty is to generate consistent profits.\u003cbr\u003e To understand the movements of a company that generates consistent profits, rather than temporary profits, you must use financial statements.\u003cbr\u003e Some investors only pursue information about a company, but no matter how good the information is, it must ultimately be included in the financial statements.\u003cbr\u003e --- p.30, from “Measuring Corporate Value with Financial Statements”\u003cbr\u003e\u003cbr\u003e A sound financial structure, including sales and operating profit, in financial statements provides the confidence to continue investing.\u003cbr\u003e If they are still sending positive signals, you can continue investing.\u003cbr\u003e Let's think about it. \u003cbr\u003eWe're investing in a future no one knows for sure. What should we trust and wait for? In a world already fraught with uncertainty, investing without checking financial statements is no different than leaving most of your life to chance.\u003cbr\u003e --- p.39, from “Basic Financial Statement Theory for Confident Investment”\u003cbr\u003e\u003cbr\u003e So who holds the upper hand in trading in the stock market? While it's generally the sellers in bull markets and the buyers in bear markets, investors should always assume the buyer has the upper hand and remain relaxed.\u003cbr\u003e We need to have the attitude that opportunities are always open.\u003cbr\u003e --- p.42, from “A reasonable standard for cheap stocks”\u003cbr\u003e\u003cbr\u003e First, let's remember that the balance sheet shows the financial status of a company at a 'specific point in time.' \u003cbr\u003eBusinesses, like living organisms, are constantly changing, and it is practically impossible to monitor them all.\u003cbr\u003e So, the financial statements are a way to infer the overall picture of a company by taking a single point in time.\u003cbr\u003e\u003cbr\u003e --- p.93, from “Financial Statement to Understand the Overall Appearance of a Company”\u003cbr\u003e\u003cbr\u003e Great investors often liken sales to a \"water source.\"\u003cbr\u003e Just as a river must pump out a lot of water from its source to flow to the sea without drying up, this means that a company must fundamentally generate continuous sales in order to make a net profit after deducting various expenses.\u003cbr\u003e --- p.112, from “The Income Statement That Must Be Carefully Examined”\u003cbr\u003e\u003cbr\u003e Cash is crucial for a company's survival, and to confirm this, the company's cash holdings must be checked through the cash flow statement. \u003cbr\u003eOnly the statement of cash flows provides an accurate picture of a company's cash holdings.\u003cbr\u003e The cash flow statement is said to be the most difficult of the three financial statements to modify arbitrarily because the movement of cash is clear.\u003cbr\u003e Also, keep in mind that the cash flow statement is prepared according to the realization principle, unlike the income statement or balance sheet, which are prepared according to the accrual principle.\u003cbr\u003e --- p.121, from “Cash Flow Statement that Shows Cash Holding Status”\u003cbr\u003e\u003cbr\u003e Dividends should be viewed as a reflection of the company's situation, as paying out a large dividend could be an indication that growth has stalled.\u003cbr\u003e How should a company facing low growth (meaning slow growth) best utilize its profits? I believe distributing profits to shareholders through dividends is a compelling approach. \u003cbr\u003eSo, during periods of low economic growth, dividend stock investing becomes more attractive.\u003cbr\u003e --- p.245, from “Understanding the Relationship Between Dividends and Investment”\u003cbr\u003e\u003cbr\u003e We've all had the experience of analyzing companies we're interested in and suddenly finding a company that catches our eye.\u003cbr\u003e If a company that seemed vaguely good to you turns out to have an ROE of 20, you're bound to get excited about finding a good company.\u003cbr\u003e So, is it right to immediately buy this stock? Let's calm down and think about it.\u003cbr\u003e I often see cases where people diligently analyze a company, discover good indicators, and buy stocks with high expectations, only to be disappointed when the stock price doesn't respond, leading them to fall into the extreme of believing that financial statement analysis is useless.\u003cbr\u003e They don't know that they are in error.\u003cbr\u003e --- p.263, from “How to Apply Accounting to Investment Practice”\u003cbr\u003e \u003cbr\u003eAgain, because reports are processed data based on corporate data such as public disclosures and incorporate the analyst's thoughts, developing the habit of reading regular disclosures and securities company reports in addition to these will help you understand the analyst's tendencies and thoughts.\u003cbr\u003e --- p.281, from \"How to Read Securities Firm Reports to Complete Financial Statements in 10 Minutes\"\u003cbr\u003e\u003cbr\u003e In fact, when looking at the status of fund raising for companies that have experienced reasons for delisting, the proportion of private equity is found to be much larger than the proportion of public offering.\u003cbr\u003e In addition, if the number of external financing requests is high and the financing schedule changes frequently without any special reason, this can be seen as a 'warning light' that the company's financial situation is worsening, so it should be checked through the business report.\u003cbr\u003e --- p.313, from “Wisely Filtering Out Bad Companies”\u003cbr\u003e\u003cbr\u003e Knowing the company well doesn't just mean knowing the company's name well. \u003cbr\u003eIt should not be said that companies like Samsung Electronics and Kakao are well-known.\u003cbr\u003e The goal of an investor is to make a profit through investment, so it's important to understand the brand and products of famous companies from an investment perspective, not just from a brand perspective.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.337, from \"Creating Your Own Principles for Practical Successful Investment Using Financial Statements\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThat damn 'indicator', what should I look at?\u003cbr\u003e If you still don't get the feeling\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “I was thirsty, so I dug my own well, and now I want to share this experience with you.”\u003cbr\u003e The reason why we always rely on our intuition and press the buy button and lose money is because we lack a reference point for investment.\u003cbr\u003e Once you know the criteria for \"cheap\" and how to calculate \"fair value,\" your investment direction will be unwavering. \u003cbr\u003eAuthor Cha Young-joo, who has advised individual investors on trading and asset management at a securities firm for 25 years, emphasizes that the less you know about financial statements, the closer stock investing becomes to luck, and that only by consistently monitoring and observing companies can you develop your own principles.\u003cbr\u003e The market is always changing.\u003cbr\u003e Accounting standards and industrial structures can change at any time.\u003cbr\u003e So investments must reflect the times.\u003cbr\u003e Let's quickly build up our investment muscles and learn the winning formula that will never let us down on the charts.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eBeing swept away by news or rumors\u003cbr\u003e If you keep missing the trading timing\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “The goal of stock investing is ultimately to buy low and sell high.”\u003cbr\u003e Although many investors know the principle of buying at the knees and selling at the shoulders, they fail to apply it in practice.\u003cbr\u003e To avoid the mistake of buying at the peak and to establish a practical investment strategy, a standard called \"fair value\" is essential. \u003cbr\u003eTo establish that benchmark, you need to analyze the company's financial situation and assume future trends and tendencies to predict what a reasonable \"value\" would be.\u003cbr\u003e By adding news and order announcements to balance the numbers, you can invest without being swayed by the overheated stock market and rumors.\u003cbr\u003e The author explains how to connect real-world investing and corporate analysis through \"How to Read Securities Reports.\"\u003cbr\u003e If the expected target I analyzed differs from the analyst's forecast, I need to re-examine the company's flow.\u003cbr\u003e By carefully reviewing expert reports and comparing them with your own forecasts, you will develop a three-dimensional perspective on the company.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWithout major losses even in a bear market\u003cbr\u003e If you want to survive\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “One of the long-standing debates in the stock market is whether studying financial statements helps you invest.” \u003cbr\u003eWhen I get lost, I need to check my location to get to my destination.\u003cbr\u003e The same goes for financial statements.\u003cbr\u003e It's like a map that shows where the company you're interested in is now and where it can go next.\u003cbr\u003e Therefore, investors must understand the meaning of these three key indicators.\u003cbr\u003e\u003cbr\u003e ■ Financial Statement: A snapshot of a company's constantly changing appearance at a single point in time, showing its overall health.\u003cbr\u003e ■ Income statement: A statement that lists in order how much profit was made and how much loss was incurred over a certain period.\u003cbr\u003e ■ Cash flow statement: Accurately informs of cash holdings, focusing on actual cash movements within the company.\u003cbr\u003e\u003cbr\u003e All corporate data is disclosed on the electronic disclosure site 'DART'.\u003cbr\u003e Anyone can easily check this information, but for novice investors, the complex numbers can be like a huge wall blocking their vision. \u003cbr\u003eThe author has broken down that barrier and listed techniques for analyzing stocks on your own by extracting only the essentials.\u003cbr\u003e If you want to survive a bear market without major losses, create your own stock pool and establish clear trading standards.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIgnoring the financial statements\u003cbr\u003e If you are investing in stocks\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Remember, my bad investments can be a good target for the experts.”\u003cbr\u003e The market is always swaying investors' psychology, but if you develop your own investment strategy, it will never be swayed.\u003cbr\u003e \"Financial Statement Core Investment Class\" provides the fundamentals for beginner investors and a framework for judgment for experienced investors.\u003cbr\u003e Before explaining the theory, the 'Introduction' chapter describes the author's honest experiences and personal thoughts, thereby lowering the barrier to entry to financial statements. \u003cbr\u003eWe also help you understand how a business is run by comparing it to a coffee shop, and in 'Useful Stock Information to Know,' we learn about Warren Buffett's investment style.\u003cbr\u003e In addition, stock-related terms such as ROE, ROA, PER, and PBR are explained, so the more you read, the more knowledge you accumulate.\u003cbr\u003e Beyond the skills of analyzing numbers, \"Financial Statements: The Essentials of Investing\" will become a surefire weapon to protect your account in the competitive stock market.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 25, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 348 pages | 152*225*22mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193941508 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805383722,"sku":"134595","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/c2659557f80642a145806eafc9295f98.jpg?v=1765417790"},{"product_id":"134598","title":"Choi Won-cheol's Commercial Real Estate Brokerage Practice Bible, Volume 1 ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OfvwtmO3mpHIyDrj52m0F10IS.png?v=1765118168\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Choi Won-cheol's Commercial Real Estate Brokerage Practice Bible, Volume 1 \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/150321671\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e The Commercial Real Estate Brokerage Practice Bible is a book about commercial real estate brokerage practice by Woncheol Choi, who has been focusing solely on commercial real estate for 25 years.\u003cbr\u003e In Korea, where there is no book that properly organizes information on commercial real estate brokerage, this book can be said to be the true bible for commercial real estate brokerage.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1: General Principles of Commercial Brokerage Practice\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Section 1 Introduction to Commercial Real Estate Brokerage Practice\u003cbr\u003e 1.\u003cbr\u003e Why You Should Learn Commercial Real Estate\u003cbr\u003e 2.\u003cbr\u003e Characteristics of commercial brokerage\u003cbr\u003e Section 2 Briefing on commercial properties by commercial district\u003cbr\u003e 1.\u003cbr\u003e Classification of commercial districts\u003cbr\u003e 2.\u003cbr\u003e Reclassification of commercial districts\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 Individual items related to commercial brokerage\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Section 1 Commercial Brokerage and Building Use\u003cbr\u003e 1.\u003cbr\u003e Change of use in commercial brokerage\u003cbr\u003e 2.\u003cbr\u003e Matching the main and sub-uses of the building\u003cbr\u003e Section 2 Illegal structures and commercial brokerage\u003cbr\u003e 1.\u003cbr\u003e Illegal building\u003cbr\u003e 2.\u003cbr\u003e Off-site sales\u003cbr\u003e Section 3: Staircase Problems and Commercial Brokerage\u003cbr\u003e 1.\u003cbr\u003e Direct stairs\u003cbr\u003e 2.\u003cbr\u003e Fire escape \u003cbr\u003eSection 4. Commercial brokerage, septic tank, and sewerage cause burden\u003cbr\u003e 1.\u003cbr\u003e Sewerage Act\u003cbr\u003e 2 .\u003cbr\u003e sewage treatment facility\u003cbr\u003e 3.\u003cbr\u003e Indication of registration in building register\u003cbr\u003e 4.\u003cbr\u003e Septic Tank Capacity Calculation\u003cbr\u003e 5.\u003cbr\u003e Sewerage cause burden fee\u003cbr\u003e Section 5 Commercial Brokerage and Parking Lots\u003cbr\u003e 1.\u003cbr\u003e Parking lot overview\u003cbr\u003e 2.\u003cbr\u003e Parking lot number calculation standard\u003cbr\u003e 3.\u003cbr\u003e Exception to additional parking lot provision\u003cbr\u003e Section 6 Multi-use facilities and commercial brokerage\u003cbr\u003e 1.\u003cbr\u003e Special Act on Safety Management of Multi-Use Facilities\u003cbr\u003e 2.\u003cbr\u003e multi-use facilities\u003cbr\u003e Section 7. Protected Areas and Commercial Brokerage\u003cbr\u003e 1.\u003cbr\u003e Act on Protection of Educational Environment\u003cbr\u003e 2.\u003cbr\u003e Educational Environment Protection Zone\u003cbr\u003e 3.\u003cbr\u003e Confirmation of educational environment protection zone and application for exclusion\u003cbr\u003e Section 8: Schools and Commercial Brokerage\u003cbr\u003e 1.\u003cbr\u003e Overview of the Private School Establishment Act\u003cbr\u003e 2.\u003cbr\u003e Restrictions on entry of hazardous businesses\u003cbr\u003e 3.\u003cbr\u003e training center\u003cbr\u003e Section 9. Act on Convenience for Persons with Disabilities and Commercial Brokerage\u003cbr\u003e 1.\u003cbr\u003e Overview of the Act on Promotion of Convenience for Persons with Disabilities, the Elderly, Pregnant Women, etc.\u003cbr\u003e 2.\u003cbr\u003e Installation standards for target facilities and convenience facilities\u003cbr\u003e 3.\u003cbr\u003e Procedure for checking accessibility when changing use\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The features of this book are\u003cbr\u003e\u003cbr\u003e 1. \u003cbr\u003eWe have organized almost all the types of business required when brokering commercial properties, that is, the detailed uses.\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e It includes the latest laws, including the Commercial Lease Act, Building Act, and Parking Lot Act, as well as recent Supreme Court decisions.\u003cbr\u003e 3.\u003cbr\u003e Rather than simply describing the problems that may arise during commercial brokerage, the book focuses on approximately 340 cases for practical application.\u003cbr\u003e 4.\u003cbr\u003e It covers almost all topics necessary for commercial real estate brokerage, so that you can find the necessary information when entering into a brokerage contract with a brokerage office.\u003cbr\u003e\u003cbr\u003e This book is a basic textbook and bible on commercial real estate brokerage, which compiles the author's 25 years of know-how. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e July 17, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 392 pages | 188*257*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791112025548\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1112025545 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805580330,"sku":"134598","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/22fd72fafb372ece5332ab0a6dc60ca8.jpg?v=1765417802"},{"product_id":"134601","title":"Brand Creation Master ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/uOtFjpLRrySIQyX1inJurRRHTux.png?v=1765118182\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Brand Creation Master \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/148175776\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe first business book on how individual sellers can succeed in online commerce with their own brand.\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eTo succeed as a brand, it's not about branding; it's about having a product that can become a brand.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Consumers never recognize a product as a brand if it is purchased cheaply.\u003cbr\u003e Therefore, a product that can become a brand must be able to sell at a high price, and to do so, the product must have features that make it prettier, more special, novel, or more luxurious than existing products.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eSo where and how can individual sellers, often lacking capital and a network, source products with these characteristics? How can they, lacking platform sales capabilities, effectively promote these products to the public and drive purchases? How can brands launched by individual sellers establish themselves in the market as long-term growth brands, rather than just fleeting success like small brands? We'll uncover the answers to all these questions from CEO Jong-gu Lee, who has been at the forefront of the domestic overseas sourcing and retail industries for the past 24 years.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eThis book is not just a guide to successful branding cases. It contains specific and practical information that individual sellers need to know to succeed with their own brand in online commerce: product selection methods, product sourcing know-how, pricing policies, marketing, branding, and even pre-launch preparations and specific action plans after product launch.\u003cbr\u003e For this reason, this book holds unparalleled value for both individual sellers preparing to launch a business and those running existing brands, compared to any other recently published books on branding and commerce.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e INTRODUCITON\u003cbr\u003e\u003cbr\u003e How Individual Sellers Become Brands\u003cbr\u003e Maker, small brand, brand\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1. WHY BRAND\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Can individual sellers survive in the market without a brand?\u003cbr\u003e\u003cbr\u003e · History of domestic online commerce individual sellers\u003cbr\u003e The 1688 Product Crisis and the Era of Chinese Factory Sourcing  \u003cbr\u003e· Coupang and Naver's policy changes - The era of suffering for the lowest-priced products\u003cbr\u003e\u003cbr\u003e 2) Type of brand\u003cbr\u003e\u003cbr\u003e · BTR, MAKER, BRAND\u003cbr\u003e · Brand mix\u003cbr\u003e · The pitfalls of small brands\u003cbr\u003e\u003cbr\u003e 3) What brand products should individual sellers challenge?\u003cbr\u003e\u003cbr\u003e · Consumers' brand discrimination test\u003cbr\u003e · What a brand looks like that can pass the discrimination test\u003cbr\u003e\u003cbr\u003e 4) The process by which a brand product is recognized as a brand by consumers.\u003cbr\u003e\u003cbr\u003e · 4 stages of brand awareness\u003cbr\u003e\u003cbr\u003e 5) Benefits of a brand, what changes when you become a brand?\u003cbr\u003e\u003cbr\u003e · Visible benefits of becoming a brand\u003cbr\u003e · The invisible benefits of becoming a brand\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2. PRODUCT\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Products that can become brands\u003cbr\u003e\u003cbr\u003e · What consumers expect from brands\u003cbr\u003e · Pretty, special, novel, or luxurious\u003cbr\u003e · Features of NEEDS products\u003cbr\u003e\u003cbr\u003e 2) How to find a product that can become a brand\u003cbr\u003e\u003cbr\u003e · Time machine  \u003cbr\u003e· Products available in overseas markets through factory sourcing\u003cbr\u003e · How to develop the ability to select products that will become your brand\u003cbr\u003e\u003cbr\u003e 3) Who are the customers of the brand's products?\u003cbr\u003e\u003cbr\u003e · Characteristics of customers purchasing new brand products\u003cbr\u003e · The law of product diffusion\u003cbr\u003e · The three most important questions\u003cbr\u003e\u003cbr\u003e 4) Products that cannot become brands\u003cbr\u003e\u003cbr\u003e · Products without brand DNA\u003cbr\u003e · Products with low sales potential\u003cbr\u003e\u003cbr\u003e 5) 4-step brand product selection method\u003cbr\u003e\u003cbr\u003e · Intersection that satisfies four conditions\u003cbr\u003e · Does this product already exist on Earth? - Overseas market research\u003cbr\u003e · Is this product something I can afford? - Sourcing Research\u003cbr\u003e · Am I a good seller? - Assess your capabilities.\u003cbr\u003e · Is the product competitive in the domestic market? - Domestic market research\u003cbr\u003e\u003cbr\u003e 6) Branded products aren't the only answer.\u003cbr\u003e\u003cbr\u003e · I must choose something I can do better than others.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3. PRICE\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Price to become a brand\u003cbr\u003e\u003cbr\u003e · Consumers are not attracted to cheap products.  \u003cbr\u003e· Price recognized as a brand by consumers\u003cbr\u003e · When will the price be reduced?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4. PLACE\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Where the brand is sold\u003cbr\u003e\u003cbr\u003e · Where should branded products be sold?\u003cbr\u003e · Instagram + company mall\u003cbr\u003e · Coupang and Naver Dictionary review work\u003cbr\u003e · When to spread to other platforms\u003cbr\u003e · If you need to sell urgently, sell below the surface.\u003cbr\u003e · Wadiz, Tumblbug\u003cbr\u003e · Overseas exports\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5. Promotion\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Branding\u003cbr\u003e\u003cbr\u003e · Branding and framing work\u003cbr\u003e · Seller's personality setting and acting\u003cbr\u003e · Brand positioning\u003cbr\u003e · How to use music in your branding work\u003cbr\u003e · Personality setting - unexpectedness\u003cbr\u003e · Personality setting - Appearance that seems fundamental\u003cbr\u003e · Brand name and waves\u003cbr\u003e\u003cbr\u003e 2) Marketing\u003cbr\u003e\u003cbr\u003e · Pre-Marketing\u003cbr\u003e · Influencer Marketing\u003cbr\u003e Community Marketing\u003cbr\u003e Blog Marketing\u003cbr\u003e · Retention Marketing\u003cbr\u003e · Seasonal marketing\u003cbr\u003e · CS Marketing\u003cbr\u003e Offline marketing\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6. OPERATION\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Type of brand\u003cbr\u003e  \u003cbr\u003eShop Brand vs. Product Brand\u003cbr\u003e · Rational Brands vs. Emotional Brands\u003cbr\u003e\u003cbr\u003e 2) Brand operation\u003cbr\u003e\u003cbr\u003e · Brand life cycle\u003cbr\u003e · My voice and other people's voices\u003cbr\u003e · Above-Surface Sales VS Below-Surface Sales\u003cbr\u003e · At some point, a product brand must become a shop brand.\u003cbr\u003e · Shop brands must create product brands.\u003cbr\u003e · You must endure, but you must be quick and bold when it comes to letting go.\u003cbr\u003e · Securing financial stability\u003cbr\u003e · Even if the brand fails, the seller does not.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7. EXECUTION\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) ACTION PLAN TO BECOME A BRAND\u003cbr\u003e\u003cbr\u003e · The method of becoming a brand varies depending on the seller and product.\u003cbr\u003e · How to launch a brand with an emotional product\u003cbr\u003e · How to launch a brand with a rational product\u003cbr\u003e · Advertising cost execution ratio\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8. SUPPLEMENT\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1) Why brands don't grow, why brands lose their appeal\u003cbr\u003e\u003cbr\u003e · 9 Reasons Why Brands Taste Good\u003cbr\u003e · If the launch of follow-up products is delayed  \u003cbr\u003e· When follow-up products that are unrelated to the existing brand direction are launched\u003cbr\u003e · In the case where the brand personality initially established in the branding stage becomes increasingly ordinary over time.\u003cbr\u003e · If the price is lowered without a reasonable reason\u003cbr\u003e · In case of indiscriminate expansion of the platform\u003cbr\u003e · Loss of organizational competitiveness due to incentives that are evaluated based on sales\u003cbr\u003e · If the brand owner causes a social controversy and the brand value plummets\u003cbr\u003e · When cash flow problems arise due to indiscriminate external investment\u003cbr\u003e · If you make an enemy\u003cbr\u003e\u003cbr\u003e 2) Seller MBTI\u003cbr\u003e\u003cbr\u003e · Accuracy of MBTI in business\u003cbr\u003e · Types of business that individual sellers can choose from\u003cbr\u003e · B or R?\u003cbr\u003e · P or G?\u003cbr\u003e · A or E?\u003cbr\u003e · Y or O?\u003cbr\u003e\u003cbr\u003e 3) 12 Business Insights\u003cbr\u003e\u003cbr\u003e · The Hidden Wisdom of Business\u003cbr\u003e · Business is an unfair game.\u003cbr\u003e · In business, those who are picky succeed.  \u003cbr\u003e· You must sell products that have barriers to entry.\u003cbr\u003e · The law of polar opposites\u003cbr\u003e · How to do a good job\u003cbr\u003e · How to use the environment\u003cbr\u003e · Principles of fishing rods\u003cbr\u003e · The law of 1,2,3,4\u003cbr\u003e · The law of small and large\u003cbr\u003e · GUTS\u003cbr\u003e · What is the right age to start a business?\u003cbr\u003e · Teach your children business as soon as possible.\u003cbr\u003e\u003cbr\u003e EPILOGUE\u003cbr\u003e\u003cbr\u003e · Perspective changes the outcome\u003cbr\u003e · How long will it be before individual sellers can succeed in online commerce with little capital?\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5393\/MidCate001\/539206589.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003ePowerful content that will shake up the Korean distribution industry\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Interest in brands is growing among individual sellers more than ever. \u003cbr\u003eThis is because the online commerce startup craze among individual sellers, which began 5-6 years ago, has recently felt its limits due to the overheated competition among platforms to expose low-priced products, and brands have naturally emerged as an alternative.\u003cbr\u003e However, even if we search around us with our eyes wide open, it is difficult to find information that teaches us how to succeed in business through branding.\u003cbr\u003e Most lectures and books on branding simply define a brand or provide examples of successful brands. They rarely teach how to make money with a brand.\u003cbr\u003e Furthermore, it is even more difficult for individual sellers, who lack capital and networks compared to general companies, to find and learn relevant information.\u003cbr\u003e \u003cbr\u003eThe author of this book, CEO Jong-gu Lee, successfully launched and operated Korea's first lifestyle shop brand, 'Cosni', on his own in the early 2000s when domestic brands were rare. Since then, he has been deeply involved in the success of numerous brands through the process of developing and incubating new brands at leading companies.\u003cbr\u003e Based on this experience, he unhesitatingly explains in this book the specific methods by which individual sellers, lacking capital and networks, can succeed in the market with their own brands.\u003cbr\u003e \u003cbr\u003eThis book explains in detail not only the simple branding aspect but also all areas of the 4Ps (product, price, distribution, promotion) that we are familiar with, such as what preparations sellers should make in advance before launching a brand, what products can become brands, where and how they can be sourced, where, at what price, and in what form they should be sold, what methods are needed for the brand to continue to grow in the future, and what alternatives are available if brand product sales do not proceed as intended.\u003cbr\u003e \u003cbr\u003eThe book's highlight is that the type of brand each individual seller wishes to launch, the preparation process, and the post-launch management method must vary depending on their unique experience, capabilities, and financial situation. Furthermore, the book explains these details differently, tailored to each individual's individual circumstances.\u003cbr\u003e This is a valuable know-how that the author could only have gained through the rise and fall of countless individual sellers over the past 24 years. Therefore, the value of this book should be highly regarded among individual sellers engaged in online commerce or dreaming of starting a business.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 13, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 309 pages | 150*210*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791199146914\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1199146919 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805744170,"sku":"134601","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/4dbc89f37143c78b7c9d9cdda2076d15.jpg?v=1765417816"},{"product_id":"134604","title":"hegemony ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDtZwWKCqFNWDDsRZG1F2flKF.png?v=1765118196\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e hegemony \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/147862419\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e★Highly recommended by Kim Dae-sik and Song Gil-young!★\u003cbr\u003e ★Amazon Bestseller, Best Nonfiction Selection★\u003cbr\u003e ★Almost Everything You Need to Know About AI Development and the War for Hegemony★\u003cbr\u003e\u003cbr\u003e In the era of global AI competition,\u003cbr\u003e Where will AI's future power go?\u003cbr\u003e \"A Rich Guide to the New World Awaiting Brave Humanity\"\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e“Come in here and have a chat.” In November 2022, a webpage with a simple text box was posted online.\u003cbr\u003e It was a completely new AI chatbot, 'ChatGPT', different from any technology previously released.\u003cbr\u003e ChatGPT was more human than online counselors and more convenient than Google search.\u003cbr\u003e It was the moment when the true nature of the competition between the world's two leading AI companies, OpenAI and Google DeepMind, was revealed.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Shortly thereafter, Google DeepMind also announced an AI chatbot, and in January 2025, a Chinese startup company announced 'DeepSeek', which shook up not only the AI ​​industry but also the entire world.\u003cbr\u003e The United States, nervous about DeepSec's achievements, launched a government-level AI development project called 'Stargate'.\u003cbr\u003e In June of that year, our government also announced plans to invest 100 trillion won in the AI ​​industry. Even now, the AI ​​competition is becoming increasingly intense, with governments and capital partnering to compete. \u003cbr\u003eIn the rapidly changing AI era, who will seize the throne?\u003cbr\u003e\u003cbr\u003e \"Hegemony\" provides a dense set of clues to answer these questions.\u003cbr\u003e Based on 13 years of research and exclusive interviews with countless industry insiders, renowned technology columnist Fami Olson, a former reporter for the Wall Street Journal and Forbes, writes \"Hegemony,\" a faithful investigative report predicting the direction of the AI ​​era.\u003cbr\u003e While focusing on the technological development process through the narratives of the two giants of the AI ​​industry, Sam Altman of OpenAI and Demis Hassabis of Google DeepMind, it also provides a three-dimensional view of the economic, social, and cultural inflection points that inevitably follow this process. \u003cbr\u003eReading this book isn't just about understanding AI; it's about gaining insight into the tech industry, the economic trends surrounding it, and the essence of government policy that will drive the next decade. By tracing how AI technology integrates with the market, transforms the corporate landscape, and shapes power, you'll gain insight into the new economic trends and management strategies of big tech companies.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1.\u003cbr\u003e Dream: Towards the greatest invention in human history\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1.\u003cbr\u003e The Seeds of OpenAI\u003cbr\u003e Chapter 2. Aspirations for the Dream of AI\u003cbr\u003e Chapter 3.\u003cbr\u003e A persistent belief in the future\u003cbr\u003e Chapter 4. AGI, the Key to Saving Humanity\u003cbr\u003e Chapter 5.\u003cbr\u003e Towards Utopia, Towards Money\u003cbr\u003e Chapter 6.\u003cbr\u003e The prelude to competition\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2.\u003cbr\u003e Goliaths: Are They Really Innovative?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 7.\u003cbr\u003e AlphaGo, astonishing the world\u003cbr\u003e Chapter 8.\u003cbr\u003e “Everything is great”\u003cbr\u003e Chapter 9. \u003cbr\u003eGoliath's Paradox\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3.\u003cbr\u003e Capital: A Noble Mission Bowing Before Money\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Chapter 10.\u003cbr\u003e In the end, size matters\u003cbr\u003e Chapter 11.\u003cbr\u003e frustrated dreams\u003cbr\u003e Chapter 12.\u003cbr\u003e broken promise\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4.\u003cbr\u003e Competition: A fight for the future of humanity\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 13.\u003cbr\u003e Hello, ChatGPT\u003cbr\u003e Chapter 14.\u003cbr\u003e End of Humanity Marketing\u003cbr\u003e Chapter 15.\u003cbr\u003e Checkmate\u003cbr\u003e Chapter 16: Where Will AI Take Us?\u003cbr\u003e\u003cbr\u003e Acknowledgements\u003cbr\u003e source\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5384\/MidCate007\/538368098.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Despite their goal of elevating human life to a higher level, they ultimately handed over power to large corporations, and humanity's happiness and future ended up in the middle of a war between corporations for supremacy.\u003cbr\u003e --- p.15\u003cbr\u003e\u003cbr\u003e It is also somewhat natural that Altman used the language of computing when talking about humans.\u003cbr\u003e For example, he once said in a magazine interview, “Humans can only learn two bits per second.” \u003cbr\u003eA bit is the smallest unit of information processed by a computer, represented by a binary 0 or 1.\u003cbr\u003e Altman used a metaphor to illustrate how limited human information processing capabilities are.\u003cbr\u003e If we compare the human brain to the performance of a computer, the computer can process information at a much faster rate.\u003cbr\u003e Computers could process gigabits or terabits per second.\u003cbr\u003e --- p.63\u003cbr\u003e\u003cbr\u003e You can program a machine to do some specific tasks quite well, but no machine can do everything.\u003cbr\u003e If computers could not only calculate, but also predict, recognize images, converse, generate text, make plans, and even \"imagine,\" they might become human-like beings.\u003cbr\u003e --- p.84\u003cbr\u003e \u003cbr\u003eAccording to a Vanity Fair article that covered that day's meeting, Musk said, \"If AI gets out of control, humanity should be able to escape to Mars.\"\u003cbr\u003e Then Hassabis responded as if he found it amusing.\u003cbr\u003e “If it’s AI, it will follow people to Mars.” But Musk didn’t find this situation amusing at all.\u003cbr\u003e --- p.101\u003cbr\u003e\u003cbr\u003e Despite Google's enormous human and material resources, the company's strong motivation to protect its astronomically profitable advertising business hindered employees from pursuing innovative ideas.\u003cbr\u003e Google Brain also had top-tier deep learning experts, but former employees say they were busy figuring out how to achieve management's unclear goals and strategies.\u003cbr\u003e --- p.205\u003cbr\u003e\u003cbr\u003e Partnering with Microsoft meant making a Faustian bargain, selling one's soul to the devil. \u003cbr\u003eNow he would be developing AI technologies not for the benefit of humanity, but to help big business maintain its dominance and stay ahead in the cutthroat competition.\u003cbr\u003e --- p.255\u003cbr\u003e\u003cbr\u003e Some OpenAI staff were concerned about the speed with which the tool for generating fake photos was being released to the public.\u003cbr\u003e OpenAI, which started out as a nonprofit focused on safe AI development, has evolved into one of the most aggressive AI companies on the market.\u003cbr\u003e An anonymous OpenAI employee who participated in the safety testing of the model told Wired that OpenAI seems to be releasing its AI tools to the world to show off its technological prowess, even though “there’s still a very real possibility that they could cause harmful problems.”\u003cbr\u003e --- p.318\u003cbr\u003e\u003cbr\u003e News of Altman's dismissal was like an atomic bomb hitting the tech industry.\u003cbr\u003e Everyone was shocked.\u003cbr\u003e It seemed like a brutal ouster, just like Steve Jobs's ouster from Apple. \u003cbr\u003eThere was much speculation and rumor in Silicon Valley about why Sutskever had ousted Altman.\u003cbr\u003e Is OpenAI finally close to developing AGI? Tweets like \"What on earth did Sootskever learn?\" are popping up everywhere.\u003cbr\u003e The OpenAI board of directors offered no explanation, saying only that Altman “has not been consistently candid in his communications.”\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.380\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"Search gives you information, but AI gives you intelligence.\"\u003cbr\u003e Two giants of AI development, Sam Altman and Hassabis\u003cbr\u003e A three-dimensional view of the technology war\u003cbr\u003e Following the convergence and disintegration of Silicon Valley's Big Tech industry!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Sam Altman of OpenAI and Demis Hassabis of Google DeepMind are both visionaries who dreamed of developing AI with limitless capabilities, and are innovators who have made a new mark on the AI ​​industry and led it forward. \u003cbr\u003eSam Altman was a man of strong leadership and self-confidence since high school. He was fascinated by computers and the Internet. After entering Stanford University, he jumped into entrepreneurship and founded Y Combinator, a networking service that connects investors and entrepreneurs, emerging as a key figure in the Silicon Valley startup ecosystem.\u003cbr\u003e For Sam Altman, AI was a tool that would enrich human life and a new business idea.\u003cbr\u003e His goal was a practical and public-spirited one: to use AI to bring economic prosperity to all humanity, enabling them to live better lives.\u003cbr\u003e\u003cbr\u003e Demis Hassabis, on the other hand, was a game developer and scientist.\u003cbr\u003e As a scholar, I studied brain science and neuroscience to find the answer to the question, \"What is intelligence?\" and tried to implement the very way humans think using AI technology. \u003cbr\u003eHis ambition was not simply technological innovation, but to use AI technology to solve all the world's fundamental problems, including uncovering the origins of life and the nature of the universe, and curing diseases.\u003cbr\u003e “If you solve the puzzle of intelligence, you can solve everything else,” he said.\u003cbr\u003e\u003cbr\u003e DeepMind, founded by Hassabis, was the first AI startup to declare that it would not use AI technology commercially, especially for military purposes, and that it was a strictly ethical and science-driven organization.\u003cbr\u003e Hassabis focused on developing an AGI model that mirrored the structure, memory, and cognitive abilities of the human brain, an approach that prioritized research outcomes over commercialization of the technology.\u003cbr\u003e But as AI technology became increasingly feasible, Hassabis decided he needed capital and resources—namely, big tech companies—and joined hands with Google. \u003cbr\u003eIn 2014, DeepMind was acquired by Google and began developing more aggressively, shocking the world with AlphaGo, the first AI to beat humans.\u003cbr\u003e\u003cbr\u003e Hassabis couldn't help but marvel at the intricate workings of the brain.\u003cbr\u003e After closing the door to the elixir, he often found himself lost in thought.\u003cbr\u003e Perhaps the key to developing software as smart as humans lies in the brain itself.\u003cbr\u003e Anyway, I thought that we should study the brain deeply to understand it properly, because it is the only evidence in the world that shows that general intelligence is possible.\u003cbr\u003e Is the brain merely a physical and biological organ, or is it something more? To find the answer, we needed to delve into neuroscience.\u003cbr\u003e\u003cbr\u003e _Page 78 of the text\u003cbr\u003e \u003cbr\u003eAltman burst onto the AI ​​scene in 2015, a year after Google's acquisition of DeepMind, by co-founding the non-profit organization OpenAI with prominent Silicon Valley investors such as Elon Musk and Greg Brockman.\u003cbr\u003e While he ostensibly aims to create a safe AGI for all of humanity, he soon realizes that he desperately lacks the funding and computing resources to secure the technology.\u003cbr\u003e In particular, after his relationship with big-time investor Elon Musk soured, he struggled to find other investors in Silicon Valley.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Elon Musk originally intended to absorb OpenAI into Tesla to develop its technology more aggressively and to apply AI technology to autonomous driving and space engineering. \u003cbr\u003eHowever, as Musk continued to try to commercialize OpenAI's technology, Sam Altman broke up with Elon Musk and instead secured massive investment through a strategic partnership with Microsoft.\u003cbr\u003e The rationale he gave was that more money and resources were ultimately needed to safely develop the technology without interference from investors like Elon Musk.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Ironically, during this process, Altman feels pressured to first create an AI that can be released into the world immediately.\u003cbr\u003e Ultimately, we successfully launched ChatGPT in November 2022, achieving commercialization of AI technology faster than anyone else.\u003cbr\u003e\u003cbr\u003e In February 2018, OpenAI announced new donors and briefly announced that Musk was leaving the company.\u003cbr\u003e But they glossed over Musk's resignation, stating that his departure was for ethical reasons. \u003cbr\u003eThe issue was that Tesla's AI research would create a conflict of interest with OpenAI.\u003cbr\u003e (...) They thought that although Musk emphasizes the development of safe AI, he also has a strong desire to become the protagonist who creates the world's best AI.\u003cbr\u003e Musk was already one of the world's richest men and wielded unprecedented influence over America's infrastructure. NASA was partnering with SpaceX to launch astronauts into space, Tesla was pioneering electric vehicles, and Musk's satellite internet company, Starlink, was accelerating the development of technologies that would later prove crucial in the Ukrainian War.\u003cbr\u003e _Main text, pages 152-153\u003cbr\u003e\u003cbr\u003e Demis Hassabis and Sam Altman had different paths, but their competition and struggles ultimately determined the pace and direction of AI technology development. \u003cbr\u003e\"Hegemony\" doesn't just show the technological development process, investment attraction, and management strategies of these two companies. It vividly shows how AI technology is transformed into a management tool for giant Big Tech companies under the corporate logic of Silicon Valley through corporate structure, decision-making processes, conflicts between investors and management, and the timing of product launches.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIn the complex triangle of technology, capital, and regulation,\u003cbr\u003e Will AI be the hope of the future?\u003cbr\u003e Surrounding technological development and ethics,\u003cbr\u003e A surprising insight into the greatest dilemma of the 21st century.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Both Demis Hassabis and Sam Altman entered AI development with noble ideals, and they ran their companies with constant concern for the safety and ethics of their technology.\u003cbr\u003e Was this couple's choice truly the right one? Ultimately, it wasn't. \u003cbr\u003eHassabis' DeepMind lost its independence when it was acquired by Google, AlphaGo was no longer an innovation, and DeepMind's project was relegated to being Google's advertising model and search engine tool.\u003cbr\u003e Altman's OpenAI also tried to secure autonomy by establishing itself as a limited profit corporation, but Microsoft's influence continued to grow.\u003cbr\u003e Ultimately, control of technology was handed over to Microsoft and Google, and the concentration of technology and wealth in the hands of a few companies became a reality.\u003cbr\u003e Meanwhile, the AI ​​industry promises a bright future, promising to use technology to increase productivity and make more useful information readily available.\u003cbr\u003e But innovation comes at a price.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The AI ​​industry, backed by big tech companies, collects and utilizes massive amounts of internet data for AI training, yet it doesn't disclose which data it uses. \u003cbr\u003eIn particular, OpenAI uses a vast amount of public data, including documents, news, papers, books, and community posts, to train its GPT model, but does not disclose the scope or source of the training data.\u003cbr\u003e Data verification and social surveillance are becoming increasingly difficult, and AI technologies that have lost transparency are acquiring biased data and producing more biased data.\u003cbr\u003e This has exacerbated the problem of hallucination, which involves the mass production and distribution of misinformation, and the EU is even considering legally regulating this in 2025.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e In fact, cases where AI only outputs images of white men for the keyword 'CEO' or classifies black people as 'gorillas' show how serious AI bias is. \u003cbr\u003eAnd this biased data is deeply embedded in our daily lives through social media and the media, without careful review or proper management of its impact on public perception.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Recently, Google's computer vision algorithm classified a black person as a gorilla.\u003cbr\u003e It's called 'gorilla'.\u003cbr\u003e Some try to explain this away by saying that the algorithm chose skin color as an important identifier for classifying humans.\u003cbr\u003e If there had been even one Black person, or someone with a sense of racial awareness, on the AI ​​software development team, a service that classifies Black people as gorillas would never have been launched.\u003cbr\u003e _Page 189\u003cbr\u003e \u003cbr\u003e\"Hegemony\" addresses these concerns, examining the male-dominated culture of the AI ​​technology industry and how minorities are marginalized within it. The voices of young female engineers in AI development, non-developers, and those raising ethical concerns are often ignored or ridiculed. Those concerned about AI ethics emphasize that technological fairness must be ensured throughout the development process, arguing that technologies that fail to reflect the perspectives of minorities will ultimately lead to an unfair future for the majority of society.\u003cbr\u003e \u003cbr\u003eAt this point, \"Hegemony\" goes beyond technology and asks what choices we must make in this moment. How should we understand, utilize, and control AI? For whom is AI truly a technology? And what should a society in which AI and humanity coexist look like? The future of AI and humanity presents yet another set of social issues and ethical responsibilities that must be addressed.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Meanwhile, OpenAI and DeepMind have been working to build defenses against abuse of the high-performance AI systems they build.\u003cbr\u003e DeepMind has been working to create a corporate governance structure that would prevent Google, a profit-driven monopoly, from using AGI as a means of making money.\u003cbr\u003e The idea was to have a committee of expert advisors oversee the development and use of AI. \u003cbr\u003eAltman and Musk founded OpenAI as a nonprofit research institute, promising to share the organization's research and patented technologies with other organizations as they near the point of developing superintelligent machines.\u003cbr\u003e It was a path for the public good of humanity.\u003cbr\u003e _Page 154 of the text\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\"A Rich Guide to the New World Awaiting Brave Humanity\"\u003cbr\u003e Between AI utopia and AI dystopia,\u003cbr\u003e A must-read for a new era\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e In addition to Google acquiring DeepMind and Microsoft investing in OpenAI, countless other companies and countries are jumping into the AI ​​industry, throwing the world into rapid chaos.\u003cbr\u003e The struggle for hegemony brought about by the advancement of AI technology is no longer limited to the AI ​​industry.\u003cbr\u003e It is changing the global economy and the flow of capital, shaking the foundations of corporate strategy, restructuring the regulatory and public policy framework, and creating numerous social side effects. \u003cbr\u003eTechnology companies and governments around the world are grappling with these challenges and grappling with the fierce competition to stay at the forefront of AI development.\u003cbr\u003e Another new direction is that China's DeepSec, mentioned earlier, is pursuing AI transparency through open source orientation.\u003cbr\u003e South Korea, caught between China's openness and the West's commercialization, is also building a new AI ecosystem.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \"Hegemony\" neither prematurely optimistically predicts the outcome of this struggle for hegemony, nor is it pessimistic about the social issues surrounding AI.\u003cbr\u003e This is a vivid, on-site report, providing a close-up view of the unfolding conflict between technology, capital, ethics, and power, and a faithful record of the first page of the new turning point we face today. \u003cbr\u003eIt contains insights on how we should utilize this technology, how companies can survive and grow, what investors should pay attention to, and how to usher in a new era beyond technology.\u003cbr\u003e So far, the AI ​​chapter's protagonists have been Sam Altman and Demis Hassabis, but who will take the lead in the future remains uncertain. The future of AI and humanity is a work in progress.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 23, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 436 pages | 153*224*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791141610227\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1141610221 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893805875242,"sku":"134604","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/442295cab0b4e9c837fca95bcea5c9f8.jpg?v=1765417829"},{"product_id":"134607","title":"Hankyung Mook's Complete Conquest of Retirement Pensions ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDt9LXmVpexrsNjqvH86HtyDH.png?v=1765118219\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Hankyung Mook's Complete Conquest of Retirement Pensions \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/135221135\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eReal-life skills from true experts revealed\u003cbr\u003e Complete conquest of retirement pension\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Retirement pension, now it's time for practice!\u003cbr\u003e\u003cbr\u003e *** The latest revised edition of the retirement pension bestseller, \"Becoming a Retirement Pension Expert\"\u003cbr\u003e *** A complete guide to pension tech strategies from financial industry experts!  \u003cbr\u003e*** From sign-up to operation and receipt! Follow our step-by-step solutions to see how your receipts will change!\u003cbr\u003e *** Provides a comparison list of top-yielding products and simulations to help with virtual operations!\u003cbr\u003e\u003cbr\u003e Retirement pension in one book!\u003cbr\u003e\u003cbr\u003e There was definitely a moment when my heart was pounding as I saw the number in my paycheck every month.\u003cbr\u003e It was a time when lamenting, \"It's hard to work for someone else's money,\" was often said as a drinking snack.\u003cbr\u003e That was the life of a salaried worker.\u003cbr\u003e I've become accustomed to the reality that when payday comes, I say, \"I'm going to work for this reason,\" but then quickly become empty-handed. I've accepted it as my fate.\u003cbr\u003e However, with the rising cost of living, my paycheck is no longer a sweet reward for my hard work.\u003cbr\u003e It is just a storage facility that falls far short of expectations and a stop that passes by for a moment. \u003cbr\u003eUnless you have an investment strategy that rivals Warren Buffett's, or you're the star of a dramatic salary negotiation, it's time to start looking into your retirement savings right now.\u003cbr\u003e Before I knew it, my retirement pension was piling up, and how I manage it now will make a huge difference in my retirement.\u003cbr\u003e Last year's best-selling retirement pension book, \"Becoming a Retirement Pension Expert,\" has been completely revamped into \"Completely Conquering Retirement Pension.\"\u003cbr\u003e If the previous edition was an introductory book for so-called 'retirement-bad' office workers, this revised edition is a practical version.\u003cbr\u003e The writing staff has also been strengthened.\u003cbr\u003e Min Joo-young, a director at Shinyoung Securities who co-authored the previous book, was the first to join the team, along with Choi Eun-mi, head of the Pension Product Support Department at Hana Bank, and Kim Min-kyung, deputy head of the Retirement Pension Consulting Department at NH Investment \u0026amp; Securities.\u003cbr\u003e These are experts in the field with extensive experience in asset management and retirement pension-related work, and their experience has become their calling card.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eSo, the core of this revised edition is ‘practical retirement pension management skills taught directly by experts.’\u003cbr\u003e As the subtitle suggests, we have carefully selected secrets that will help you 'not worry about old age if you just follow them.'\u003cbr\u003e In 'Retirement Pension Talk,' which contains conversations between the authors, you can get a glimpse into the importance of retirement pensions, management know-how, and even the composition of their portfolios.\u003cbr\u003e This practical guide, which contains practical tips for enrolling in, managing, and receiving your retirement pension, explores asset allocation strategies that can increase returns and retirement pension receipt strategies that focus on tax savings.\u003cbr\u003e Finally, we have also upgraded the Q\u0026amp;A surrounding retirement pensions. \u003cbr\u003eThis book contains a variety of information that MZ generation members who have a short history of retirement pensions or retirees over 55 years old who are about to start receiving their pensions may be curious about, such as, \"What if my retirement pension is not enough to cover living expenses?\", \"Which is more beneficial, receiving a lump sum or receiving a pension?\", and \"Can I sign up for a TDF product that is different from my retirement date?\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The 1960s generation, the backbone of the baby boomer generation, has entered the aging population.\u003cbr\u003e Those born in 1961 began receiving national pension this year.\u003cbr\u003e We have now moved from an era of accumulating pensions to an era of receiving pensions.\u003cbr\u003e As the population ages and more people receive pensions than pay them, the reality is that the National Pension alone is not enough to prepare for retirement.\u003cbr\u003e This is why retirement pensions that supplement this are becoming increasingly important.\u003cbr\u003e Let's look back and see if the retirement pension that will take care of my old age is being neglected. \u003cbr\u003eYou can protect your precious retirement pension by taking care of it as soon as possible.\u003cbr\u003e Let's keep this in mind.\u003cbr\u003e The moment I ignore it, thinking it hasn't happened to me yet, and the moment I gradually collect my retirement benefits with each job change and retirement, my old age will soon be filled with 'empty pockets'.\u003cbr\u003e No one cares about my returns.\u003cbr\u003e According to the advice of experts in the field, the more you pay attention to retirement pension, the more you know, and the more effort you put into it, the more you will reap the benefits.\u003cbr\u003e I hope that \"Complete Conquest of Retirement Pensions\" will be the first step toward achieving that goal.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 004 PROLOGUE\u003cbr\u003e Why Retirement Pensions Are Increasingly Important\u003cbr\u003e\u003cbr\u003e Understanding Retirement Pensions\u003cbr\u003e\u003cbr\u003e 008 Infographic\u003cbr\u003e The era of mandatory pensions!\u003cbr\u003e A glance at the current status and outlook for retirement pensions\u003cbr\u003e 010 Retirement Pension Mock Exam\u003cbr\u003e How much do you know?\u003cbr\u003e Solving Retirement Pension Problems with True or False\u003cbr\u003e 014 Retirement Pension Status \u003cbr\u003eAre you using your retirement pension well?\u003cbr\u003e 018 History of Retirement Pensions\u003cbr\u003e How have retirement pensions evolved?\u003cbr\u003e 022 Overseas Retirement Pension\u003cbr\u003e Comparison of retirement pensions in Korea, the United States, and Australia\u003cbr\u003e 026 Essential Knowledge about Retirement Pensions\u003cbr\u003e 5 things you need to know when using your retirement pension!\u003cbr\u003e 030 Retirement Pension Talk\u003cbr\u003e Hear directly from the experts\u003cbr\u003e The Secret to Securing a \"Real\" Retirement Pension\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSection 1 Practical Guide\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e STEP 1 Sign up\u003cbr\u003e 038 ① Check your retirement pension\u003cbr\u003e What kind of retirement pension plan does our company have?\u003cbr\u003e 042 ② Worker consent\u003cbr\u003e Have you agreed to the retirement pension rules?\u003cbr\u003e 044 ③ Introduction of the Reserve Fund Management Committee\u003cbr\u003e Low operating returns are a no-no! Reasonable operating practices are a yes!\u003cbr\u003e 046 ④ Subscribe to DB type\u003cbr\u003e Retirement pension increases depending on annual salary and length of service.\u003cbr\u003e 048 ⑤ Subscribe to DC type\u003cbr\u003e Suitable for my asset management style\u003cbr\u003e Institutions and financial institutions are important!\u003cbr\u003e 052 ⑥ Sign up for IRP\u003cbr\u003e What are the advantages of a personal IRP?\u003cbr\u003e Reinvestment benefits and tax benefits!\u003cbr\u003e 056 ⑦ Small and Medium Enterprise Retirement Pension Fund\u003cbr\u003e Small and medium-sized enterprises with 30 or fewer employees\u003cbr\u003e We take responsibility for the workers' retirement.\u003cbr\u003e \u003cbr\u003e058 ⑧ Transferring retirement pension\u003cbr\u003e Even if you don't close your IRP account\u003cbr\u003e You can transfer your retirement pension!\u003cbr\u003e 062 ⑨ Sign up for a mixed plan\u003cbr\u003e Capturing both the stability of DB and the profitability of DC\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSTEP 2 Operation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 066 ① Operational Status\u003cbr\u003e Principal and interest guaranteed type is preferred over performance dividend type.\u003cbr\u003e 068 ② Types and characteristics of retirement pensions\u003cbr\u003e Principal-guaranteed vs. performance-based dividends\u003cbr\u003e 072 ③ Portfolio composition\u003cbr\u003e Start by establishing an asset allocation strategy.\u003cbr\u003e 076 ④ Default option\u003cbr\u003e Default option: Considering profit and risk is essential!\u003cbr\u003e 080 ⑤ Fund products\u003cbr\u003e Experts will take care of everything for you.\u003cbr\u003e 084 ⑥ ETF products\u003cbr\u003e Frequent trading can reduce returns.\u003cbr\u003e 088 ⑦ TDF products\u003cbr\u003e Automatic asset allocation to meet your target point\u003cbr\u003e 100 ⑧ Operational Performance Evaluation\u003cbr\u003e Judge by long-term performance, not short-term profits\u003cbr\u003e 102 ⑨ Rebalancing\u003cbr\u003e Rebalancing, is it really necessary?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSTEP 3 Receive\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 104 ① Withdrawing retirement pension\u003cbr\u003e Preparing for retirement, rather than a lump sum\u003cbr\u003e It is advantageous to receive pension benefits.\u003cbr\u003e 106 ② Withdrawal in the middle\u003cbr\u003e If you are a DC\/IRP subscriber \u003cbr\u003eEarly withdrawal is possible\u003cbr\u003e 110 ③ Receiving retirement pension\u003cbr\u003e Retirement income tax upon receiving pension\u003cbr\u003e How to save up to 40% on taxes?\u003cbr\u003e 114 ④ Pension commencement\u003cbr\u003e It is essential to check the pension receipt conditions and limits!\u003cbr\u003e 118 ⑤ Procedures for receiving funds and precautions\u003cbr\u003e What if you really need money while receiving your pension?\u003cbr\u003e 120 ⑥ Retirement Pension Receipt Strategy\u003cbr\u003e Establishing a tax-saving strategy is essential when receiving your retirement pension!\u003cbr\u003e\u003cbr\u003e 124 ⑦ Executive Retirement Pension Receipt Strategy\u003cbr\u003e What is the limit on executive retirement pensions?\u003cbr\u003e\u003cbr\u003e Section 2 Q\u0026amp;A Things I Still Have Questions About\u003cbr\u003e\u003cbr\u003e 128 QUESTION ①\u003cbr\u003e The retirement allowance system and retirement pension system\u003cbr\u003e How is it different?\u003cbr\u003e 129 QUESTION ②\u003cbr\u003e What is the basis for calculating retirement pension?\u003cbr\u003e 130 QUESTION ③\u003cbr\u003e As we are approaching the peak wage system,\u003cbr\u003e Which is better, DB or DC?\u003cbr\u003e 131 QUESTION ④\u003cbr\u003e Among the retirement pension providers, banks, securities firms, and insurance companies\u003cbr\u003e Which one should I choose?\u003cbr\u003e 132 QUESTION ⑤\u003cbr\u003e I have an IRP account, can I create another one?\u003cbr\u003e 133 QUESTION ⑥\u003cbr\u003e What if my retirement pension returns are negative?\u003cbr\u003e 134 QUESTION ⑦ \u003cbr\u003eCan I change my product at any time?\u003cbr\u003e 135 QUESTION ⑧\u003cbr\u003e My asset management report is\u003cbr\u003e How can I see it?\u003cbr\u003e 136 QUESTION ⑨\u003cbr\u003e At retirement time and other TDFs\u003cbr\u003e Can I join?\u003cbr\u003e 137 QUESTION ⑩\u003cbr\u003e What are the benefits of signing up for the default option?\u003cbr\u003e 138 QUESTION ⑪\u003cbr\u003e Retirement pension must be in an individual IRP account.\u003cbr\u003e Should I accept it?\u003cbr\u003e 139 QUESTION ⑫\u003cbr\u003e Lump sum vs pension,\u003cbr\u003e Which side is more advantageous?\u003cbr\u003e 140 QUESTION ⑬\u003cbr\u003e The amount and period of pension I will receive\u003cbr\u003e Can I choose?\u003cbr\u003e 141 QUESTION ⑭\u003cbr\u003e If your retirement pension alone is not enough to cover living expenses,\u003cbr\u003e What should I do?\u003cbr\u003e 142 QUESTION ⑮\u003cbr\u003e How to save on taxes when receiving pension\u003cbr\u003e Is there a way?\u003cbr\u003e\u003cbr\u003e 143 QUESTION (16)\u003cbr\u003e Because the company went bankrupt\u003cbr\u003e What if I don't receive my retirement pension?\u003cbr\u003e 144 QUESTION (17)\u003cbr\u003e If you get reemployed after retirement\u003cbr\u003e What about retirement pensions?\u003cbr\u003e 145 QUESTION (18)\u003cbr\u003e If I have a lot of debt, will my pension be seized?\u003cbr\u003e 146 QUESTION (19)\u003cbr\u003e They say that if you have a lot of private pension, you pay a lot of taxes.  \u003cbr\u003eHow much is it advantageous to pay?\u003cbr\u003e 147 QUESTION (20)\u003cbr\u003e Among the options for early withdrawal and maintenance of retirement pension\u003cbr\u003e Which one is better?\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4847\/MidCate006\/484656131.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e As of the end of 2023, retirement pension reserves totaled KRW 382.4 trillion, an increase of KRW 46.5 trillion (+13.8%) from KRW 335.9 trillion at the end of the previous year, doubling in size over the past five years.\u003cbr\u003e Additionally, it is projected to grow 2.5 times to 940 trillion won in 2033.\u003cbr\u003e The average amount of lump sum payments per account is 16.45 million won, which is only 11.8% of the average amount of 139.76 million won per pension payment account.\u003cbr\u003e --- p.15, from “Retirement Pension Status”\u003cbr\u003e\u003cbr\u003e Rather than managing retirement pensions conservatively, it is important to manage them more efficiently through appropriate investments.\u003cbr\u003e Just because you keep your cash in a safe at home doesn't mean it's safe.\u003cbr\u003e Because the value of cash decreases as the rate of inflation increases. \u003cbr\u003eEven retirement pensions cannot avoid the risk of asset value decline due to inflation if they are solely funded through cash or time deposits.\u003cbr\u003e We need to actively seek ways to increase returns. _ Min Joo-young\u003cbr\u003e\u003cbr\u003e Whenever I get asked, \"Is it better to receive a pension?\" or \"Is it better to receive a lump sum?\", I always recommend that you receive your pension as a pension.\u003cbr\u003e They also say that you should avoid taking mid-term withdrawals if possible.\u003cbr\u003e If you withdraw money in your 40s, your retirement savings will be reduced by one-third, and your retirement assets will also decrease accordingly. So, I recommend that you earn a little more and spend less while you still have earned income, and then take out a loan. _ Eunmi Choi\u003cbr\u003e \u003cbr\u003eWhile retirement pensions have a 70% investment limit on risky products, bond ETFs, as stable assets, allow up to 100% investment. For DC plan subscribers, the company pays monthly, quarterly, semi-annually, and annually, so purchasing at those times will allow for the benefits of installment purchases. —Kim Min-kyung\u003cbr\u003e --- p.32, from “Retirement Pension Talk”\u003cbr\u003e\u003cbr\u003e Most retirement pensions are managed as principal-and-interest guaranteed products such as time deposits.\u003cbr\u003e Low returns do not help workers secure sufficient retirement funds, and companies face increased costs due to inefficient operations.\u003cbr\u003e (Omitted) Companies with 300 or more regular employees must establish a reserve fund management committee and prepare a reserve fund management plan to ensure reasonable management of retirement pensions.\u003cbr\u003e\u003cbr\u003e --- p.44, from “Introduction of the Reserve Fund Management Committee”\u003cbr\u003e \u003cbr\u003eA method widely used overseas in portfolio composition is the Core-Satellite strategy.\u003cbr\u003e This is a method of asset management that aims to follow the overall market through core product groups and achieve excess returns through satellite product groups. Generally, the investment proportion in core product groups is higher than that in satellite product groups.\u003cbr\u003e That is, 80-60% is invested in core product groups and 40-20% in satellite product groups.\u003cbr\u003e\u003cbr\u003e --- p.75, from “Portfolio Composition”\u003cbr\u003e\u003cbr\u003e In addition to early withdrawals, one of the reasons why the average lump sum amount received from lump sum accounts is low is frequent job changes.\u003cbr\u003e Recently, with the increase in job changes and retirements, there are many cases of people working for a short period of time and receiving retirement benefits. However, since they withdraw and use all of their retirement benefits each time, they are not prepared for retirement at all. \u003cbr\u003eKeep in mind that you must be at least 55 years old to start receiving pension from an IRP account that has received retirement benefits. If you receive retirement benefits from the IRP upon retirement, you can protect your valuable retirement benefits assets and prepare for old age.\u003cbr\u003e\u003cbr\u003e --- p.105, from “Withdrawing Retirement Pension”\u003cbr\u003e\u003cbr\u003e What if your retirement pension returns are negative? We always expect positive returns when investing, but that never happens.\u003cbr\u003e One way to avoid losses is to sign up for a principal-guaranteed product, such as a time deposit, where the principal and interest are guaranteed.\u003cbr\u003e However, even if it appears to be positive on the surface, the real value decreases without you knowing it due to factors such as inflation.\u003cbr\u003e Therefore, you should invest to generate returns higher than the inflation rate, and avoid concentration of investments when operating for the long term.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.133, from “Still Curious, Retirement Pension Q\u0026amp;A” \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 17, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 152 pages | 180*230*15mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788947501118\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8947501115 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806006314,"sku":"134607","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/a49bb90f22229050979850cc2a2d81a0.jpg?v=1765417842"},{"product_id":"134610","title":"Jerry Kaplan: What Future Will Generative AI Create? ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDrUeit5A3mOMVu89nHD4shwt.png?v=1765118244\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n \u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003eJerry Kaplan: What Future Will Generative AI Create? \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/127012270\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e\n\u003cdiv\u003e What We Need to Know in the AI ​​Era\u003c\/div\u003e\n\u003cdiv\u003e A new book by Professor Jerry Kaplan, author of \"Humans Are No Longer Needed,\" which predicted the era of artificial intelligence.\u003cbr\u003e It covers a wide range of topics, from the history of artificial intelligence to how generative AI works and its future prospects.\u003cbr\u003e As we enter the era of rapidly evolving generative AI, let's take a look at what we absolutely need to know from an expert's perspective.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e \u003cspan\u003eJuly 5, 2024.\u003c\/span\u003e \u003cspan\u003eEconomics and Management PD Kim Sang-geun\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eIs the era of superintelligence finally dawning?\u003cbr\u003e\u003cbr\u003e The era of artificial intelligence that surpasses human intelligence has begun!\u003cbr\u003e What do we absolutely need to know now?\u003cbr\u003e\u003cbr\u003e Jerry Kaplan, the world's leading artificial intelligence guru and author of \"Humans Are No Longer Needed,\" says:\u003cbr\u003e What You Need to Know About Generative AI Now\u003cbr\u003e\u003cbr\u003e ***** Silicon Valley AI thinker who predicted the big bang of artificial intelligence technology\u003c\/b\u003e \u003cbr\u003e***** The Complete Edition of Jerry Kaplan's Artificial Intelligence Trilogy\u003cbr\u003e ***** Includes a special preface by the author to the Korean edition\u003cbr\u003e ***** Amazon Bestseller [Social Science Category]\u003cbr\u003e\u003cbr\u003e The world has been changing rapidly since the emergence of ChatGPT, which shocked the world in November 2022.\u003cbr\u003e This artificial intelligence, with the somewhat unfamiliar name of 'generative AI,' is rapidly and exceeding expectations in many fields that were expected to remain the exclusive domain of humans for the time being, such as emails, reports, books, images, and music.\u003cbr\u003e Even GPT-4o, announced in May 2024, surpassed the previous text-based communication and demonstrated 'emotional voice conversation' and 'communication at a level that is indistinguishable from a real person', making us realize that the era of superintelligence is finally dawning.\u003cbr\u003e \u003cbr\u003eHas the era of artificial intelligence surpassing human intelligence truly arrived? What kind of future will the emergence and development of generative AI create? Is coexistence between humans and artificial intelligence possible? What do we, who must live in the age of generative AI, absolutely need to know now?\u003cbr\u003e\u003cbr\u003e Professor Jerry Kaplan, the world's leading artificial intelligence expert and author of the best-selling book \"Humans Need Not Apply,\" which announced the dawn of the artificial intelligence era to the public, has provided an answer to this question in his new book, \"Jerry Kaplan: What Future Will Generative AI Create?\"\u003cbr\u003e The author argues in this book that the emergence and development of generative AI will accelerate the advancement of science, art, and human knowledge, but will also bring about new risks. \u003cbr\u003eHe says that the mountain of challenges we face, such as labor, war, legal status, and copyright, are also realities we must face, and that we must not overlook the philosophical issues surrounding \"thinking computers.\"\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction: Is the era of superintelligence finally dawning?\u003cbr\u003e For Korean readers: Generative AI is a remarkable mirror of human culture's evolution.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 1: The History of Artificial Intelligence\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e What is artificial intelligence?\u003cbr\u003e Where did the term 'artificial intelligence' originate?\u003cbr\u003e What did the people who attended the Dartmouth conference hope to achieve?\u003cbr\u003e How did AI researchers approach the problem?\u003cbr\u003e What is the physical symbol system hypothesis?\u003cbr\u003e What is machine learning?\u003cbr\u003e How did machine learning come into being?\u003cbr\u003e What are some notable historical milestones in AI?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2: What is Generative AI?\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eWhat is a Large-Scale Language Model (LLM)?\u003cbr\u003e How do large-scale language models (LLMs) work?\u003cbr\u003e What is 'embedding'?\u003cbr\u003e How do word embeddings represent meaning?\u003cbr\u003e What is an artificial neural network?\u003cbr\u003e What is a transformer?\u003cbr\u003e How do transformers use word embeddings to represent complex concepts?\u003cbr\u003e What is a 'token'?\u003cbr\u003e How can an LLM be applied to nonverbal issues?\u003cbr\u003e What are 'emergent properties' and does an LLM have them?\u003cbr\u003e What is 'jailbreaking' and why is it such a difficult problem?\u003cbr\u003e What are 'hallucinations' and why do LLMs hallucinate?\u003cbr\u003e What other technologies will be used in generative AI?\u003cbr\u003e How will future generative AIs communicate with each other?\u003cbr\u003e What are the potential capabilities of generative AI?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3: What Generative AI Changes\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e What historical precedents can serve as a benchmark for assessing the impact of generative AI?\u003cbr\u003e How will generative AI transform healthcare? \u003cbr\u003eHow will generative AI transform the legal system?\u003cbr\u003e How will generative AI transform education?\u003cbr\u003e How will generative AI transform software technology?\u003cbr\u003e How will generative AI transform creative arts and related industries?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4: The Future of Work Created by Generative AI\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Will generative AI increase unemployment?\u003cbr\u003e How will automation impact the labor market?\u003cbr\u003e Which jobs are most likely to disappear?\u003cbr\u003e Which professions will not be affected?\u003cbr\u003e Which occupations will thrive and grow?\u003cbr\u003e What new industries and jobs will emerge?\u003cbr\u003e What is 'technological unemployment'?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5: Expected Risks\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e How could generative AI be used to promote disinformation and propaganda?\u003cbr\u003e What is 'algorithm bias'?\u003cbr\u003e Will people find emotional comfort in machines instead of humans?\u003cbr\u003e How will generative AI impact the way we communicate?\u003cbr\u003e What is a 'sorting problem'?\u003cbr\u003e Will 'killer robots' appear soon?\u003cbr\u003e Should we worry about 'superintelligence' and 'singularities'?\u003cbr\u003e\u003cb\u003e \u003cbr\u003eChapter 6: The Legal Status of Generative AI\u003cbr\u003e\u003cbr\u003e Can computer programs enter into agreements and contracts?\u003cbr\u003e Should generative AI be granted legal rights, such as property ownership?\u003cbr\u003e Could generative AI commit a crime?\u003cbr\u003e How can generative AI be held accountable for criminal acts?\u003cbr\u003e Why not just program generative AI to obey laws and other rules?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 7: Regulation, Public Policy, and Global Competition\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Will generative AI be protected under freedom of expression laws?\u003cbr\u003e Can the results of generative AI be protected by copyright?\u003cbr\u003e What regulatory plans are being considered?\u003cbr\u003e What new laws and regulations would be suitable for generative AI?\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 8: Philosophical Issues and Implications of Artificial Intelligence\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e What is AI philosophy?\u003cbr\u003e Can computers think?\u003cbr\u003e Can computers be creative?\u003cbr\u003e Can computers have free will?\u003cbr\u003e Can computers be conscious?\u003cbr\u003e Can computers feel?\u003cbr\u003e \u003cbr\u003eThe Future of Generative AI\u003cbr\u003e Acknowledgements\u003cbr\u003e Americas\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4522\/MidCate005\/452147382.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The potential impact of this new technology cannot be overstated.\u003cbr\u003e We are now witnessing a Kitty Hawk moment.\u003cbr\u003e While today's generative AI is built using fixed training data, future versions will undoubtedly overcome these limitations and continuously learn and integrate new information, much like humans.\u003cbr\u003e In other words, while we currently experience the world through human-created content, these limitations will soon disappear as we connect with real-time data sources such as cameras and microphones that will function as our own unique “eyes” and “ears.”\u003cbr\u003e We are literally at the forefront of a new Renaissance, a period of explosive growth in great cultural and intellectual activity. \u003cbr\u003eThe Renaissance, from the 14th to the 17th centuries, was a period of great advancement in art, science, technology, and human knowledge, as the focus shifted from religion (centered on God) to the secular world of man.\u003cbr\u003e Perhaps generative AI will usher in a new cultural shift in the focus towards machines, and we will harness the power of synthetic intelligence as a powerful new tool to accelerate progress.\u003cbr\u003e In the future, when we seek informed, objective, and trustworthy advice, we will look to machines, not people.\u003cbr\u003e\u003cbr\u003e --- From \"Introduction: Is the Age of Superintelligence Finally Coming?\"\u003cbr\u003e\u003cbr\u003e What is artificial intelligence? It's an easy question to ask, but difficult to answer, for two reasons.\u003cbr\u003e First, there are differing opinions about what intelligence is.\u003cbr\u003e Second, at least for now, there is little reason to believe that machine intelligence has much to do with human intelligence. \u003cbr\u003eEven though they look very similar.\u003cbr\u003e There are several definitions of artificial intelligence (AI), each proposed from a different perspective, but most center on the concept of creating computer programs or machines capable of performing behaviors that would be considered intelligent if performed by humans.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 1: History of Artificial Intelligence\"\u003cbr\u003e\u003cbr\u003e At every step, generative AI will need proof of its capabilities and robust oversight from human experts, or simply direct human approval before acting on its behalf.\u003cbr\u003e Methods such as double-blind trials (the standard for testing the effectiveness of medical treatments) will likely become the norm for validating various systems before allowing them for routine use.\u003cbr\u003e How we harness the immense power of generative AI could be the most momentous decision in human history.\u003cbr\u003e \u003cbr\u003e--- From \"Chapter 2: What is Generative AI?\"\u003cbr\u003e\u003cbr\u003e Writing and math will not disappear.\u003cbr\u003e There are many experts in both fields and many ways to refresh your memory when needed.\u003cbr\u003e But what if we allowed people to express themselves in ways that felt comfortable and useful to them, rather than through text? Perhaps the \"book reviews\" of the future would be videos, teaching creativity and editing skills that will become increasingly useful in a changing world.\u003cbr\u003e Perhaps my grandchildren will no longer need to write coherently, just as I no longer need to scribble on paper.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 3: What Generative AI Changes\"\u003cbr\u003e\u003cbr\u003e It is likely that you will spend much more money in the future than you do now.\u003cbr\u003e This will make possible many dreams that are currently not economically feasible. \u003cbr\u003eMany people spend their free time pursuing hobbies and developing their skills.\u003cbr\u003e Maybe you grow orchids, make Christmas tree decorations, or knit your own clothes.\u003cbr\u003e As people's disposable income increases, many of today's hobbies will become tomorrow's career opportunities.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 4: The Future of Labor Created by Generative AI\"\u003cbr\u003e\u003cbr\u003e We may fail to anticipate all the negative consequences that generative AI could bring, leading to all sorts of unintended consequences.\u003cbr\u003e But this is simply a technological failure, not some inevitable, unexpected next step in human evolution.\u003cbr\u003e In short, machines are not people, and there is no reason to believe, at least for now, that they will suddenly surpass some invisible threshold of self-improvement, establish their own independent goals and desires, and evade our supervision and control.\u003cbr\u003e \u003cbr\u003e--- From \"Chapter 5 Expected Risks\"\u003cbr\u003e\u003cbr\u003e While we can certainly be proud of the advancements in computing devices today, it's difficult to imagine why we should care about their well-being and achievements, beyond how they benefit us.\u003cbr\u003e But nature can change things at will.\u003cbr\u003e Can machines feel? What do they know? The crucial question is whether the highly sophisticated, self-replicating, adaptive devices we may be building will inherit the Earth.\u003cbr\u003e Like countless species that have preceded us, humans may be merely a stepping stone to something beyond our comprehension.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 8: Philosophical Problems and Implications of Artificial Intelligence\"\u003cbr\u003e\u003cbr\u003e What makes predictions even more difficult is the ever-changing and evolving nature of generative AI. \u003cbr\u003eMost new technologies (like the light bulb or the airplane) were relatively clear in terms of how they would be useful, and therefore easy to imagine how they would affect the way we live and work.\u003cbr\u003e But generative AI is different.\u003cbr\u003e Clearly, this is a very general tool with many uses.\u003cbr\u003e But that's not all.\u003cbr\u003e Generative AI is a tool that can use other tools.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- From \"Coming Out: The Future of Generative AI\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eA monumental bestseller that heralded the dawn of the artificial intelligence era for the public.\u003cbr\u003e Jerry Kaplan, author of \"No Need for Humans\"\u003cbr\u003e The world's leading AI expert looks at generative AI and the future of humanity!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Advances in generative AI have given rise to new types of computer systems that demonstrate remarkable, superhuman abilities in a variety of fields. \u003cbr\u003eSoon, these systems will be providing professional medical services, providing legal advice, drafting documents, creating computer programs, teaching children, and creating music and art.\u003cbr\u003e Generative AI will have a far greater impact on human history than inventions like the wheel, the printing press, penicillin, and the internet.\u003cbr\u003e \u003cbr\u003eHave we finally discovered the holy grail of AI—machines that rival or surpass human intelligence? Which industries and professions will thrive, and which will decline? What risks does generative AI pose? How can we ensure that these systems respect our ethical principles? Will the benefits be widely distributed, or will they be concentrated in the hands of a lucky few? How will political systems and international conflicts change? Are we merely stepping stones to new forms of non-biological life, or are we simply becoming increasingly adept at creating useful tools? This book offers striking insights and solutions to the pressing and critical questions facing us today.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMain contents of this book\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eThis book begins with an introduction (Is the era of superintelligence finally dawning?), discussing the background and significance of the emergence of generative AI, as well as what we must pay attention to, and briefly introducing the author's 15 future outlooks.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The first step toward understanding what kind of future generative AI will create begins with understanding the basic history of artificial intelligence through Chapter 1 (History of Artificial Intelligence).\u003cbr\u003e In Chapter 2 (What is Generative AI), we'll explore how generative AI works, and in Chapter 3 (What Will Generative AI Change?), we'll explore the impact of generative AI on the real economy and business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e If you want to know whether generative AI will increase unemployment, which jobs will disappear and which jobs will not be affected, etc., you will find the answers in Chapter 4 (The Future of Work Shaped by Generative AI). \u003cbr\u003eIf you want to hear the story on the other side of the rosy future created by generative AI, read Chapter 5 (Expected Risks).\u003cbr\u003e Chapters 6 (The Legal Status of Generative AI) and 7 (Regulation, Public Policy, and Global Competition) then address the questions of readers interested in how society will integrate generative AI.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Readers interested in the humanities should not miss Chapter 8 (Philosophical Issues and Implications of Artificial Intelligence), which covers philosophical questions such as \"Can Computers Really Think?\" and \"Can They Have Creativity, Free Will, and Consciousness?\"\u003cbr\u003e Finally, in 'Coming Out' (The Future of Generative AI), the author concludes a series of outlooks and predictions on generative AI.\u003cbr\u003e\u003cbr\u003e Generative AI is both a “tool that can use tools” and an “invention that can invent.” \u003cbr\u003eIt's difficult enough to predict what humans will invent in the coming decades, but it might be pointless to predict what generative AI might invent.\u003cbr\u003e Because if we can learn from the corpus of human knowledge at a speed that surpasses human thought and use every kind of tool imaginable, it becomes nearly impossible to predict the direction of evolution.\u003cbr\u003e But this is also why we should continue to be interested in the future that generative AI is creating.\u003cbr\u003e\u003cbr\u003e There is no future for nations, companies, or individuals who cannot adapt to the changes brought about by generative AI.\u003cbr\u003e This book, \"What Future Will Jerry Kaplan's Generative AI Create?\", examines the future and the answers to survival.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eJerry Kaplan's 15 Predictions for the Future Made by Generative AI\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e· Regulations and tools will emerge to mitigate the worst risks generative AI could pose.\u003cbr\u003e\u003cbr\u003e Generative AI will continuously learn while in use, remembering what users have said in the past and enabling much more personalized and contextual interactions.\u003cbr\u003e Generative AI will learn directly from real-world devices like cameras and microphones, reducing reliance on human-generated content and resulting in more objective and accurate data.\u003cbr\u003e · The current generative AI's tendency to hallucinate (make up) will be appropriately controlled by using more accurate data, requiring evidence from source materials, and including reliability in generated answers. \u003cbr\u003e· Generative AI will soon be able to examine its own internal workings, a capability that will help them improve their designs.\u003cbr\u003e · A new commercial ecosystem will emerge, comprised of software layers and curated data sets ranging from the very general to the very specific.\u003cbr\u003e\u003cbr\u003e · Current concerns that only giant tech companies will dominate this technology will likely prove unfounded.\u003cbr\u003e Because open source, generative AI with relatively good performance and available to anyone will be available for free or at low cost.\u003cbr\u003e\u003cbr\u003e · A completely new quality control organization will conduct formal testing to ensure that the systems we use operate as intended and deliver the promised benefits.\u003cbr\u003e · Personal assistants of various styles will assist humans, such as managing phone calls and emails.\u003cbr\u003e \u003cbr\u003e· Users will be able to 'hire' generative AI to defend them in court.\u003cbr\u003e\u003cbr\u003e · Medical services beyond the current human medical system will be widely available and affordable.\u003cbr\u003e As a result, infant mortality rates in developing countries will decrease and life expectancy will increase.\u003cbr\u003e · Some people, especially the elderly and isolated, will turn to generative AI chatbots for emotional comfort and companionship.\u003cbr\u003e · As assistants and advisors that help increase productivity, generative AI will narrow the gap between amateurs and professionals, and between low and high performers, which could help reduce compensation gaps and address income inequality.\u003cbr\u003e · As generative AI churns out mountains of text, other generative AI systems will constantly compete with it in understanding and summarizing it. \u003cbr\u003eAnd we will soon live in a strange world where machines read and write for each other, not for humans.\u003cbr\u003e · We will eventually find that generative AI consistently underperforms on certain types of tasks, not because of practical or implementation limitations, but because of fundamental aspects of its design. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 20, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 392 pages | 867g | 145*215*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193712375\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193712378 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806137386,"sku":"134610","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/e00a376ec08e54e33fb0cefb8b431ecd.jpg?v=1765417856"},{"product_id":"134613","title":"The Miraculous Trading Formula That Earns You a Monthly Salary in 10 Minutes a Day ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDr4tj6tzuV9CflDuoS5K3Oxf.png?v=1765118261\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Miraculous Trading Formula That Earns You a Monthly Salary in 10 Minutes a Day \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/123758019\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eWe make money by focusing only on the essentials!\u003cbr\u003e 'Bookjeonjusik' reveals a cost-effective investment method that surpasses its price-performance ratio!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e · The magic search formula that catches you from the bottom and is sure to make you a profit is revealed!\u003cbr\u003e · From single hits to swings, learn once and use for life with a 100% winning rate!\u003cbr\u003e · A miraculous trading formula that allows anyone to make money, even if they don't have time, little seed money, or lack experience!\u003cbr\u003e · Finish in 10 minutes with MTS! We teach you the perfect trading method for busy office workers with limited time and money!\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003ePrologue: The smarter and more rational you are, the more you lose in the stock market.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: Stock Investment Mindset\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 Always be wary of greed\u003cbr\u003e 02 Turning your life around starts with one step\u003cbr\u003e 03 Fundamental and Technical Analysis\u003cbr\u003e 04 Types of stock investments by holding period\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 The Flower of Technical Analysis: Charts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 05 Looking at the chart reveals the future\u003cbr\u003e 06 3 Elements of Chart ① - Candlestick\u003cbr\u003e 07 3 Elements of Chart ② - Trading Volume\u003cbr\u003e 08 3 Elements of the Chart ③ - Auxiliary Indicators\u003cbr\u003e 09 The psychology of people hidden in the chart\u003cbr\u003e 10 Theme Classifications to Make Technical Analysis More Complete\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3: How to Use HTS, a Chart Analysis Tool\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 11 HTS Basic Settings for Chart Analysis\u003cbr\u003e 12 Setting Up Daily Charts for Effective Trading\u003cbr\u003e Setting up a 13-minute chart for short-term trading\u003cbr\u003e 14 How to set up monitor screens and smartphone charts\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: Swing Trading: Earn a Paycheck in 10 Minutes\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 15 Skills You Need for 10 Minutes a Day\u003cbr\u003e The life cycle of a stock as seen in 16 charts\u003cbr\u003e 17 Rules of Trading the 240-Day Moving Average Lower Pattern \u003cbr\u003e18 Rules of Trading the 240-Day Breakout Pattern\u003cbr\u003e 19 Rules of Trading the Quarter-Division Pattern\u003cbr\u003e 20 Rules of Trading the 240-Day Moving Average Upper Pattern\u003cbr\u003e 21 Rules of Trading the Ichimoku Kinko Hyo Baseline Pattern\u003cbr\u003e 22 Rules of Touch-and-Go Pattern Trading\u003cbr\u003e 23 Setting up a Sell Scenario\u003cbr\u003e 24 Rules of Account Management\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Dreaming of Maximizing Profits! Short-Term Trading\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Are you ready to kick some cans?\u003cbr\u003e 26 If you need to know only one thing about short-term trading,\u003cbr\u003e 27. Practical Analysis of the Order Window and the Order Closing Window\u003cbr\u003e 28 Hogachang Analysis FAQ\u003cbr\u003e 29 How to Write a Trading Journal to Complete Short-Term Trading\u003cbr\u003e\u003cbr\u003e Epilogue: The Purpose of Stock Investment: Remember It for Life\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4354\/MidCate004\/435334881.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“It’s solid from the ground up, with no frills, just the essentials!” - Park*Kyung\u003cbr\u003e \"A textbook-like lecture on short-term trading!\" - Hwang*Hye\u003cbr\u003e “A lecture proven by profit!” - Jang*su\u003cbr\u003e At the request of numerous students, the new book of 'Book Jeonjusik' has finally been published!\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eAs the stock market becomes more volatile, experts look at the charts!\u003cbr\u003e We're revealing all the secret formulas in the charts, discovered through ten years of persistent research!\u003cbr\u003e\u003cbr\u003e The bull market that had provided profits no matter what stock you bought in 2020-2021 ended, and stock prices began to plummet as issues that could shake the global economy, such as the Russo-Ukrainian War, interest rate hikes, and the climate crisis, emerged.\u003cbr\u003e The stock prices fluctuating daily have driven many people away from stocks.\u003cbr\u003e However, as these difficult times continue, there is an investment method that is becoming more popular among stock investors.\u003cbr\u003e This is chart investment based on technical analysis.\u003cbr\u003e\u003cbr\u003e Having invested in stocks for over 10 years, 'Book Jeon Stock' has gained extensive experience in everything from value investing to chart investing, achieving financial freedom and is now a full-time investor.\u003cbr\u003e When I first got into stocks, I started with value investing. \u003cbr\u003eHowever, I realized that value investing, which requires a lot of study, wasn't suitable for working people with limited time. I became convinced that chart investing, which uses visible indicators to find trading timing, was the most effective way to generate profits in a short period of time.\u003cbr\u003e After studying for over a decade, he discovered a chart pattern that could be applied to all stocks, and by sharing it with the public for free, he became a mentor to many investors.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eA cost-effective investment method that can be done even if you don't have time, little seed money, or lack experience!\u003cbr\u003e Perfect trading timing to conquer patterns!\u003cbr\u003e A stock investment method for office workers that can make money in just 10 minutes a day, with just a smartphone and the cost of a coffee.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The author is a chart investor, but is also known for swing trading and short-term trading.\u003cbr\u003e It is the result of pursuing extreme efficiency to maximize profits with minimal investment of time. \u003cbr\u003eFirst, his trading strategy targets the 10 minutes between 3:20 and 3:30 PM.\u003cbr\u003e Therefore, ① even office workers who are short on time can do it, and ② because it is easy and simple enough to be done with MTS, even beginner investors with little experience can do it.\u003cbr\u003e And since chart investing is fundamentally aimed at realizing price differences, it doesn't necessarily involve buying only expensive stocks.\u003cbr\u003e Therefore, ③ even investors with little seed money can take on the challenge.\u003cbr\u003e\u003cbr\u003e The universal pattern he discovered after more than a decade of research is based on the 240-day (1-year) moving average.\u003cbr\u003e This is because the rise and fall of most stocks in our country move in a one-year cycle.\u003cbr\u003e So, if you know this pattern, it becomes clear when to buy and when to sell.\u003cbr\u003e\u003cbr\u003e There are five laws in total in the flow pattern he speaks of.\u003cbr\u003e\u003cbr\u003e ·Rule 1: Breaking through the 240-day moving average is always accompanied by high trading volume.\u003cbr\u003e ·Second Law: After breaking through the 240-day moving average, a sideways movement period is sure to appear. \u003cbr\u003e·Third Rule: If the high created by breaking through the 240-day moving average is broken again with large volumes of trading, there is a very high possibility that this will lead to an upward trend.\u003cbr\u003e ·Law 4: The sideways movement period that appears after a 240-day upper pattern is very likely to support the 26-day baseline on the Ichimoku Kinko Hyo and rise again.\u003cbr\u003e · Rule 5: If the 240-day upper pattern stops renewing its high, the final rebound is likely to occur at the moment when the rising 240-day moving average and the falling candlestick meet after a long downward movement.\u003cbr\u003e From how these trends appear on the chart, how to find stocks that correspond to each rule, and how they lead to profits, everything from actual trading examples to search formulas is disclosed without exception, so that anyone can follow along.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFrom breakout trading to pressure trading and scalping... we'll cover the essentials to help you make money with confidence!\u003c\/b\u003e \u003cbr\u003eFrom single hits to swings, learn once and use for life with a 100% winning rate!\u003cbr\u003e\u003cbr\u003e Everyone who trades stocks has dreamed of becoming a day trader, earning 1 million won or 100 million won with a single click, while watching the stock prices fluctuate constantly on the computer monitor.\u003cbr\u003e Bookjeonju, which also engages in short-term trading such as actual breakout trading, pressure trading, and scalping, also delivers a message to these people.\u003cbr\u003e Come at it with the determination to get kicked in the nuts.\u003cbr\u003e And yet, he warmly and kindly reveals his trading methods to those who dream of taking on the challenge.\u003cbr\u003e\u003cbr\u003e Using his own trading examples, he explains how to identify important points when trading breakouts and pressure points, and how to analyze the order book and order book windows, which are important in scalping.\u003cbr\u003e And as with all investments, but especially in short-term trading, he has generously included important mindsets in the hope that no one will fail like he did.\u003cbr\u003e \u003cbr\u003eWhen investing in stocks, the most important thing is ultimately principles.\u003cbr\u003e If you don't have a clear standard for yourself, you're more likely to end up trading without a second thought.\u003cbr\u003e Brain trading may bring temporary profits, but once the luck wears off, it only brings the pain of greater losses.\u003cbr\u003e In order to trade on principle, you must first not forget your purpose for investing in stocks.\u003cbr\u003e The goal of stock investment that you should remember for the rest of your life is your happiness.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 6, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 280 pages | 526g | 152*225*17mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791140707096 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806432298,"sku":"134613","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/7b18ed5bb4519a8885be847c9d0959db.jpg?v=1765417870"},{"product_id":"134616","title":"Blindly following redevelopment and reconstruction investments ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDr4OMigWfHvHDqplolPoWHGF.png?v=1765118289\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Blindly following redevelopment and reconstruction investments \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/123129203\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eAn investment method that is easier than winning a subscription right and safer than gap investing.\u003cbr\u003e Breaking down misunderstandings and prejudices about redevelopment and reconstruction!\u003cbr\u003e\u003cbr\u003e · Is investing in redevelopment and reconstruction risky? No.\u003cbr\u003e · Redevelopment investment requires a lot of money? NO.\u003cbr\u003e · Redevelopment and reconstruction investments require a 10-year wait? NO.\u003cbr\u003e · Redevelopment and reconstruction are difficult to tackle? NO\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Many people still say that investing in redevelopment and reconstruction is risky.\u003cbr\u003e However, wealthy people who have made a lot of money through real estate investment know well how safe and secure an investment it is.\u003cbr\u003e If you look into it, investing in redevelopment and reconstruction is easier than winning the right to purchase a new apartment, and safer than gap investing. \u003cbr\u003eAlso, depending on when you enter, you can purchase your own home at a lower cost than through general purchases or gap investments.\u003cbr\u003e So, if you are interested in real estate, you must study redevelopment and reconstruction above all else.\u003cbr\u003e Because it is the safest investment method to buy a new apartment cheaply.\u003cbr\u003e In this book, the author, who has experience investing in 54 real estate properties to date, including gap investments, auctions, reconstruction, and redevelopment, corrects misunderstandings and prejudices about redevelopment and reconstruction investments one by one.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePreparation area.\u003cbr\u003e The first step toward redevelopment and reconstruction investment\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01.\u003cbr\u003e Misconceptions and prejudices about redevelopment and reconstruction\u003cbr\u003e 02.\u003cbr\u003e A Safe Way to Buy a New Apartment in Seoul for Cheap\u003cbr\u003e 03.\u003cbr\u003e Why Invest in Redevelopment and Reconstruction\u003cbr\u003e 04.\u003cbr\u003e Redevelopment and reconstruction investment is easier than gap investment or subscription right investment.\u003cbr\u003e 05. \u003cbr\u003eInvestment attractive points unique to redevelopment\u003cbr\u003e 06.\u003cbr\u003e Why Redevelopment and Reconstruction Now? - Announcement of Lifting of Real Estate Regulations in Zones 1 and 3\u003cbr\u003e 07.\u003cbr\u003e The keywords that will determine future assets are redevelopment and reconstruction.\u003cbr\u003e 08.\u003cbr\u003e Know the terms so you don't miss opportunities.\u003cbr\u003e 09.\u003cbr\u003e Understanding the Redevelopment and Reconstruction Project Process\u003cbr\u003e 10.\u003cbr\u003e Don't confuse redevelopment and reconstruction!\u003cbr\u003e 11.\u003cbr\u003e Shinto? Moatown? Confusing types of maintenance projects.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFirst yard.\u003cbr\u003e Explore items that go up in price just by buying them\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 12.\u003cbr\u003e Key points in selecting an area of ​​interest\u003cbr\u003e 13.\u003cbr\u003e Yongsan, a condensed version of South Korea's redevelopment and reconstruction\u003cbr\u003e 14.\u003cbr\u003e Why the first new town is attracting attention\u003cbr\u003e 15.\u003cbr\u003e Preliminary Investigation 1 - All the Maintenance Project Information\u003cbr\u003e 16.\u003cbr\u003e Preliminary Research 2 - Using Portal Sites\u003cbr\u003e 17.\u003cbr\u003e How to Survey the Field Like a Pro\u003cbr\u003e 18.\u003cbr\u003e Strategies for Using Licensed Brokers to Increase Profitability\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSecond yard.\u003cbr\u003e Buy\/Sell Points by Business Stage\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 19.\u003cbr\u003e When should I buy and when should I sell?\u003cbr\u003e 20.\u003cbr\u003e Is it a union establishment?\u003cbr\u003e 21.\u003cbr\u003e Business execution permit\u003cbr\u003e 22.\u003cbr\u003e Is it a management disposition?\u003cbr\u003e 23.\u003cbr\u003e General sale, move-in, and relocation notice\u003cbr\u003e 24. \u003cbr\u003eQualifications of membership that you must know to avoid cash settlement\u003cbr\u003e 25.\u003cbr\u003e Speculative Overheating Zones: Invest with This in Mind\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThird yard.\u003cbr\u003e There's something else that's on the rise! Analyzing business performance and profitability.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 26.\u003cbr\u003e Early investment (pre-appraisal investment) strategy\u003cbr\u003e 27.\u003cbr\u003e The Key to Early Investing! Finding Areas with High Ratios\u003cbr\u003e 28.\u003cbr\u003e The Key to Early Investing! Estimating Appraised Value\u003cbr\u003e 29.\u003cbr\u003e Safe investment (investment after appraisal) strategy\u003cbr\u003e 30.\u003cbr\u003e The Key to Safe Investment! Analysis of the Management and Disposition Plan General Meeting Booklet\u003cbr\u003e 31.\u003cbr\u003e How to calculate the expected market price upon move-in\u003cbr\u003e 32.\u003cbr\u003e Practice rate of return analysis\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFourth yard.\u003cbr\u003e Investment strategies by asset type\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 33.\u003cbr\u003e Investment Strategies for Villas and Multi-Family Homes\u003cbr\u003e 34.\u003cbr\u003e Receive a new apartment on an unlicensed house, road, or empty lot\u003cbr\u003e 35.\u003cbr\u003e Get a new apartment in a commercial building\u003cbr\u003e 36.\u003cbr\u003e Complete Guide to 1+1 Residential Tenancy\u003cbr\u003e 37.\u003cbr\u003e How to conquer a real estate transaction\u003cbr\u003e 38.\u003cbr\u003e Investment strategies utilizing balance change requests\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFifth yard.\u003cbr\u003e Loans and Tax-Saving Strategies That Boost Your Returns\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 40.\u003cbr\u003e Use relocation expenses, interim payments, and balance loans appropriately.\u003cbr\u003e 41. \u003cbr\u003eRates of Interest Change When Using Relocation Loans\u003cbr\u003e 42.\u003cbr\u003e Tax savings are also profits!\u003cbr\u003e 43.\u003cbr\u003e Redevelopment and Reconstruction Tax-Exemption Strategy\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4326\/MidCate003\/432528246.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eFrom real estate auctions to reconstruction and redevelopment investments\u003cbr\u003e The author's investment story and know-how on becoming a billionaire.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A real estate investment expert and a top-tier instructor in redevelopment investment, he has amassed a net worth of 15 billion won through over 10 years of investment experience.\u003cbr\u003e The beginning of my investment began with the same anxiety as any other office worker.\u003cbr\u003e Even though I had a relatively stable job, I felt anxious about the future and came to the conclusion that I couldn't become rich on my salary alone.\u003cbr\u003e\u003cbr\u003e The author studied real estate auctions, sleeping only 3-4 hours a day, and through five years of auction investment, he built an apartment in Seoul with a view of the Han River and created a pipeline of monthly income. \u003cbr\u003eFrom 2013 to 2017, when I focused on auction investment, I held nearly 100 auctions and bid more than 60 times a year.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e But as my assets grew, I decided to focus on the size of my profits rather than the rate of return.\u003cbr\u003e Coincidentally, apartment prices began to skyrocket in 2017, and we judged that this market trend would continue for quite some time, so we changed the direction of our investment from auctions to redevelopment.\u003cbr\u003e Starting with villas in the Incheon redevelopment zone, investments were made in Nowon-gu, Songpa-gu, Yeongdeungpo-gu, Dongjak-gu, and Yongsan-gu in Seoul, resulting in assets worth approximately 15 billion won.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eHow to Buy a New Apartment on the Cheap\u003cbr\u003e Get on the fastest route to the top tier for less money!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “The key to real estate investing is to buy cheaply and ultimately go to a high-end location.”\u003cbr\u003e “Seize the place that will become the future leader in apartments!”\u003cbr\u003e \u003cbr\u003eThis book says that the easiest way to get to a high-end area at a low price is through redevelopment and reconstruction.\u003cbr\u003e Many people desire a new apartment, but the prices of new apartments in Seoul and the metropolitan area have risen to a point where it is difficult to even attempt to buy one.\u003cbr\u003e However, if you use redevelopment or reconstruction, it may take some time, but you can get the luck of owning a new apartment at a low price.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Redevelopment and reconstruction require different investment amounts at each stage.\u003cbr\u003e Additionally, the amount of investment varies greatly depending on the region.\u003cbr\u003e The author provides information on how to buy a new apartment at a low price for those who are new to redevelopment and reconstruction investment, as well as how to upgrade to a new apartment at a low price by raising the land value of the neighborhood where you currently live.\u003cbr\u003e Through the author's investment experience in the book, you will be able to gain new investment insights for redevelopment and reconstruction.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eInvestment strategies based on initial investment amount and type of property, of course.\u003cbr\u003e From area searches and yield analysis to forestry report writing, loans, and tax-saving strategies!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Despite the great advantage of being able to acquire a new apartment at a low cost through redevelopment and reconstruction, many people hesitate to invest because the process is long and complicated.\u003cbr\u003e This book provides detailed information on what investment strategies are best for each property (villas, single-family homes, multi-family homes, 1+1 properties, Korean-style properties, commercial buildings, unlicensed homes, roads, etc.) and what investment methods are best suited to your situation (non-homeowner, single-homeowner, multi-homeowner).\u003cbr\u003e\u003cbr\u003e This book also contains the author's know-how, accumulated through over 50 investments, including methods for searching redevelopment and reconstruction zones, how to utilize maps 200%, how to write forestry reports, and profitability analysis methods. \u003cbr\u003eIn particular, it thoroughly covers the most important loan and tax-saving strategies in real estate investment, allowing you to learn everything from the basics of investment to the advanced level in one place.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSeoul Hwi, Genesis Park, Hwulhwul, Kim Je-kyung, Passion Rose, Siru, etc.\u003cbr\u003e Highly recommended by real estate experts!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The author of this book is a unique lecturer with diverse experience in the real estate redevelopment and reconstruction fields and his own unique investment know-how.\u003cbr\u003e Due to his trustworthiness, experts active in the real estate field, such as Seoul Hwi, Genesis Park, Hwulhwul, Kim Je-kyung, Passion Rose, and Siru, unanimously recommend him. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 5, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 388 pages | 942g | 188*243*23mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791140706693\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1140706691 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806596138,"sku":"134616","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/81de10d0e7f7bae497aea233e87d951b.jpg?v=1765417883"},{"product_id":"134619","title":"Beyond the Crisis ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RCggomQSXhAGQlJgj172U20IF.png?v=1765118306\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n \u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003eBeyond the Crisis \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/117448728\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eGeunmo Ahn, an economist at Global Monitor and Korea's top central bank observer, said:\u003cbr\u003e Identify post-crisis rebound opportunities with over 150 carefully selected and analyzed graphs!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Just as it is a natural law that the higher the mountain, the deeper the valley\u003cbr\u003e As the recession deepens, expectations of recovery and rebound grow.\u003cbr\u003e It is the principle of economic circulation.\u003cbr\u003e But as the desire for recovery and rebound grows,\u003cbr\u003e All sorts of indiscriminate forecasts are pouring in, adding to the market confusion.\u003cbr\u003e\u003cbr\u003e Finally, we escape from the empty prophecies of economic wizards.\u003cbr\u003e The most effective way is to cover the view and be aware of the facts.\u003cbr\u003e\u003cbr\u003e The 150 or so graphs carefully selected by the author and included in this book are\u003cbr\u003e It is a 'traces of history' engraved with the reality of inflation, interest rates, the dollar, and exchange rates.\u003cbr\u003e The author, the country's top central bank watcher,  \u003cbr\u003eAs you trace the tracks in the graph through excellent commentary,\u003cbr\u003e The patterns of recession and recovery are read and the flow of the global economy is sensed.\u003cbr\u003e\u003cbr\u003e \"Beyond the Crisis\" explains the reality of the economic crisis, which has become the new normal, in an easy-to-understand way through graphs on every page over 320 pages.\u003cbr\u003e By following the explanations contained in the graph's curves, you will learn how inflation, interest rates, the dollar, and exchange rates change through different mechanisms.\u003cbr\u003e This will soon become the foundation for developing the insight to seize the opportunity for a rebound after a crisis.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The author, who has demonstrated unparalleled insight as a central bank watcher for decades, including the U.S. Federal Reserve and the European Central Bank (ECB), presents a concise account of the global economy, which has faced a severe recession following high interest rates and inflation since the pandemic, using over 150 carefully selected graphs and concise sentences. \u003cbr\u003eFor example, it is to explain the properties of 'bad' inflation, a global headache, in a way that anyone can understand using a simple supply and demand curve.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e In dark times like the present, when we cannot see even an inch ahead, predictions of unknown origin are bound to run rampant.\u003cbr\u003e However, outlooks that fail to properly recognize the facts are likely to end up as echoes that are far removed from reality.\u003cbr\u003e Nevertheless, people choose only the views they want.\u003cbr\u003e The market is still in deep darkness, but it is caught in the trap of prospects and is unable to escape the temptation of a 'false dawn'.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e As the author states in the introduction to the book, what we need is not a “predetermined future,” but to realize “the mechanisms that shape the future.” \u003cbr\u003eThis book, \"Beyond the Crisis,\" helps us develop insight into the future by soberly recognizing the economic reality (facts) unfolding before us.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e [Prologue] There is no set future.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 1.\u003cbr\u003e Why is a severe recession inevitable?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · Good inflation, bad inflation, or weird inflation?\u003cbr\u003e · How to curb bad inflation?\u003cbr\u003e · Strange Recession? A Necessary Recession!\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 2.\u003cbr\u003e What's Going to Break?: The Growing Risk of a Financial Crisis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · Killer of the business cycle\u003cbr\u003e · Dramatic monetary phenomenon\u003cbr\u003e · Choice for victory of inflation fighters\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 3.\u003cbr\u003e The Destructive Mechanism of the Super Strong Dollar: Japan in a Dead End\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · “Our currency, your problem”\u003cbr\u003e · Scenarios of huge risk\u003cbr\u003e · The American economy's revival\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 4.\u003cbr\u003e Post-Crisis Opportunity: Conditions for a Rebound\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e· When will the opportunity for a rebound come?\u003cbr\u003e Three conditions for ending interest rate hikes\u003cbr\u003e · The sad reality of waiting for an economic downturn\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 5.\u003cbr\u003e Post-Crisis Opportunity: A Massive Fall in Interest Rates and the Dollar\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Signs of a rate cut: A signal of a rebound\u003cbr\u003e · 'Real' Interest Rates? Asking Inflation!\u003cbr\u003e · Why the Dollar's Smile is Fearful\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 6.\u003cbr\u003e Post-Crisis Risk: Chronic Stagnation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · Deja vu of chronic recession?\u003cbr\u003e · Very bad scenario\u003cbr\u003e The Limits of Ultra-Low Interest Rate Policies_Japan \/ The True Face of Growth_China\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLESSON 7.\u003cbr\u003e Post-Crisis Risk: Chronic Inflation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · Repeated mistakes by central banks\u003cbr\u003e · Ominous Signs: Memories of Stagflation\u003cbr\u003e · A central bank that exists to reduce spreads?!\u003cbr\u003e\u003cbr\u003e [Epilogue] The Temptation of a False Dawn\u003cbr\u003e\u003cbr\u003e In-Depth LESSON: Behind the Scenes of the Global Economic Cycle\u003cbr\u003e · Why is a 'significant recession' inevitable?\u003cbr\u003e · Minority opinion\u003cbr\u003e · Excessive trust in the Fed\u003cbr\u003e · What if the Fed is right this time? \u003cbr\u003e· Rebuttal to Jerome Powell\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4107\/MidCate002\/410610507.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e “The main text of the book contains some economic outlook, but it is only one path that seems likely ‘at present.’\u003cbr\u003e What I want to convey to my readers is not a set future, but the mechanisms by which the future is formed.\u003cbr\u003e This book contains methodologies for dealing with business cycles.\u003cbr\u003e “If we understand the mechanisms that determine the future course of the economy, we can anticipate its ups and downs.”\u003cbr\u003e ---From the \"Prologue\"\u003cbr\u003e\u003cbr\u003e “Because everyone has different starting points and assets, their interests may also differ depending on their economic path.\u003cbr\u003e So we often tend to design the future path of the economy with 'hope'. \u003cbr\u003eThis may be why it is so easy to fall for the 'temptation of false dawn'.\u003cbr\u003e But the price can be very high.\u003cbr\u003e In any case, we need to avoid ‘certainty.’”\u003c\/div\u003e\n\u003cdiv\u003e ---From the \"Epilogue\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“Why is a severe recession inevitable?”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The key word for answering the question posed in Lesson 1 of the first chapter of this book, \"Why is a severe recession inevitable?\" is \"inflation.\"\u003cbr\u003e “The most important issue in the global economy right now is, first, second, and third, ‘inflation.’\u003cbr\u003e “Inflation is a very harmful economic phenomenon because, although it usually accompanies economic boom and abundant jobs, it ultimately creates a lot of unemployment.” _ Page 290\u003cbr\u003e\u003cbr\u003e One of the reasons why this book focuses so much on the American economy is inflation (page 7). \u003cbr\u003eThis is because the epicenter of this inflation that has swept the world is the United States.\u003cbr\u003e In fact, inflation in the United States is at its highest in 40 years.\u003cbr\u003e In terms of severity, this is the first inflation we have experienced since the 1970s (page 15).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The problem is that a recession is inevitable in order to control inflation (page 42).\u003cbr\u003e A recession is a persistent and widespread decline in production, employment, consumption, and investment (p. 44).\u003cbr\u003e But something is a bit strange.\u003cbr\u003e It's common sense for governments to reduce unemployment, improve productivity, and boost consumption and investment, but it's unusual to find ourselves having to tolerate a certain degree of recession.\u003cbr\u003e But it is an undeniable 'fact'.\u003cbr\u003e The most representative example is the economic reality of the United States.\u003cbr\u003e The current U.S. economy is overheated, leading to serious price instability. \u003cbr\u003eThe problem is that America's inflation crisis isn't confined to the United States.\u003cbr\u003e The card that the Federal Reserve, the central bank of the United States, has pulled out to cool down the overheated economy is 'interest rate hike', but there is no country in the world that is free from the interest rate policy of the Federal Reserve, which is the key currency country and the world's largest economy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“What will break?”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In the second chapter, Lesson 2, the immediate answer to the question, \"What will break?\" is the \"risk of a escalating financial crisis.\"\u003cbr\u003e It is a natural connection between 'US inflation → Fed interest rate hike → recession (economic downturn) → global financial crisis.'\u003cbr\u003e This further demonstrates that America's problems are ultimately global problems, and overlaps precisely with the problematic remarks made by US Treasury Secretary John Connally in 1971. \u003cbr\u003e“The dollar is our currency, but you have the problem.”_Page 100\u003cbr\u003e\u003cbr\u003e Here, 'you' refers to countries outside the United States, including Korea.\u003cbr\u003e The weapon that the Federal Reserve, calling itself an inflation fighter, has pulled out to curb inflation is an interest rate hike (page 60), but the interest rate hike by the United States, a reserve currency country that prints dollars, is also a warning to the outside world and the entire world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e If you look at the recessions in the US over the past 50 years, the Fed has raised interest rates at the beginning of each recession.\u003cbr\u003e The graph on page 59 of this book confirms that the Fed's interest rate hikes and recession periods are closely linked.\u003cbr\u003e Also, looking at the graph on page 62, when the Federal Reserve's policy interest rate curve sloped upward, the Nasdaq index fell at a steep rate.\u003cbr\u003e In other words, we can see that the chain is 'interest rate hike → stock price plunge → financial market collapse → economic recession.' \u003cbr\u003eThis is no different from the recent pattern of interest rate hikes leading to a recession following a decline in the real estate and stock markets.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe Destructive Mechanism of the Super Strong Dollar\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e America's severe inflation doesn't end with interest rate hikes, financial market collapse, or recession.\u003cbr\u003e The imbalance in currency values ​​between countries is even becoming a problem of exchange rates.\u003cbr\u003e “The U.S. government and central bank stimulated the economy too much, which led to inflation.\u003cbr\u003e In the end, the Fed belatedly began raising interest rates.\u003cbr\u003e The later it was, the more aggressively and hastily it raised interest rates.\u003cbr\u003e If U.S. interest rates rise sharply while Korean interest rates rise relatively less, the interest rate gap between the two countries will widen.\u003cbr\u003e Because the US is offering much higher interest rates, Korean money is flowing out to the US.\u003cbr\u003e Because we sell won and buy dollars, the dollar-won exchange rate goes up.\u003cbr\u003e As the exchange rate rises, our country's import prices rise. \u003cbr\u003e“We don’t overspend that much, but the exchange rate is causing inflation in our country.” _Page 108\u003cbr\u003e\u003cbr\u003e Ultimately, the overheated economy in the United States ended up driving up prices in Korea.\u003cbr\u003e The problems of inflation and the strong dollar in the United States are having a significant impact on the monetary policies of countries such as Japan, the United Kingdom, and Germany. This book particularly focuses on Japan's long-standing ultra-low interest rate policy.\u003cbr\u003e “Despite the fact that the rest of the world, especially the United States, is raising interest rates significantly, Japan is insisting on extremely low interest rates.\u003cbr\u003e So the interest rate gap between the US and Japan has widened to an extreme.\u003cbr\u003e So what happens then? Japan will have to give up its stable exchange rate.\u003cbr\u003e Page 112\u003cbr\u003e\u003cbr\u003e The direct cause of the serious yen depreciation is Japan's adherence to an extreme low interest rate policy, even at the cost of giving up a stable exchange rate. \u003cbr\u003eHowever, as the interest rate gap between the U.S. and Japan widens, the stress on the dollar-yen exchange rate, and thus the Japanese foreign exchange market, is also significant.\u003cbr\u003e Japan's inflation, which had been hovering around 1% for a long time, soared to 3.8% in the fourth quarter of 2022 (page 115), as import prices rose significantly as the burden of the weak yen grew.\u003cbr\u003e We must not overlook the fact that if Japan becomes unable to withstand the pressure of a strong dollar, a serious chain reaction could occur on global government bond interest rates (page 119).\u003cbr\u003e If a global financial crisis breaks out in the near future, Japan's monetary policy could be the trigger.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePost-Crisis Opportunity: US Interest Rate Cuts, Dollar Decline\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIf the Fed's interest rate hikes to curb inflation and a severe recession are inevitable, when will we finally see the bottom of the recession? Amidst the prevailing global outlook for a \"perma-crisis,\" the fundamental principle of the economic cycle is that we must also keep open the possibility of a rebound.\u003cbr\u003e This is because we have experienced throughout the history of the capital market that, just as deep valleys lead to high mountains, severe recessions have been transformed into strong rebounds (page 130).\u003cbr\u003e “When the US financial environment begins to ease, that is precisely when the global economic cycle, including Korea, will begin to prepare for a rebound.\u003cbr\u003e 〈Omitted〉 However, the financial environment is mainly determined by interest rates and the dollar exchange rate.\u003cbr\u003e “If U.S. interest rates are lowered again and the dollar begins to fall, the global economy will soon come back to life.”_Pages 168\/169\u003cbr\u003e \u003cbr\u003eOnce we move past the severe recession and inflation returns to normal, the Fed will naturally cut interest rates.\u003cbr\u003e The problem is the dollar's relentless strength.\u003cbr\u003e Looking back, the Fed's interest rate cuts did not immediately lead to a decline in the value of the dollar (p. 185).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e So when will the dollar begin to weaken? The 2008 financial crisis provides a good example.\u003cbr\u003e It was only after some time had passed since the Federal Reserve had completely cut interest rates that the value of the dollar began to fall.\u003cbr\u003e The graph on page 197 clearly shows that the decline in the value of the dollar coincides with the end of a recession.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePost-Crisis Risks: The Debt Trap and Stagflation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e But does opportunity inevitably follow after a crisis? The final two chapters of this book (Lesson 6.\u003cbr\u003e Lesson 7) describes some very uncomfortable dilemmas. \u003cbr\u003eThe principle of the economic cycle, in which curves of decline and rebound should alternate, could be greatly shaken.\u003cbr\u003e For example, despite the US Federal Reserve's strong interest rate cuts, inflation may not be easily curbed.\u003cbr\u003e This causes the recession to continue for a long time and become ‘chronic’.\u003cbr\u003e The cause of this dilemma is ‘national debt.’\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “During the financial crisis, when fiscal deficits were soaring, the government played a role in supporting economic growth.\u003cbr\u003e But it is impossible to continue to run such a large fiscal deficit.\u003cbr\u003e The subsequent rapid reduction in the fiscal deficit had a long-term negative impact on U.S. economic growth.\u003cbr\u003e 〈Omitted〉 And then, during the pandemic, there was another huge boost.\u003cbr\u003e It was a welcome relief for inflation.\u003cbr\u003e The U.S. government's debt has now grown so large that it seems impossible to repay.” _Pages 216\/217\u003cbr\u003e \u003cbr\u003eAs of the end of 2022, the U.S. national debt reached 100% of GDP (p. 220).\u003cbr\u003e This means that the government debt could be repaid if the entire country did not spend a single penny of its earnings throughout the year (p. 221).\u003cbr\u003e This is the first time that national debt has reached 100% of GDP since the end of World War II in 1945, when the burden of war costs was enormous.\u003cbr\u003e The problem starts now.\u003cbr\u003e The Congressional Budget Office estimates that the national debt will steadily rise over the next 30 years, reaching 200% of GDP by 2052.\u003cbr\u003e The interest bomb caused by the interest rate hike on the principal amount of debt is adding to the burden (page 223).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The debt dilemma is not limited to the United States.\u003cbr\u003e Japan, which has the highest government debt in the world, already has a national debt of 260% of GDP (p. 228).\u003cbr\u003e This is why there are growing concerns about how long the Japanese government can maintain its ultra-low interest rate policy and low inflation pressure, given the severe gap between the dollar and the yen and the burden of a weak yen (p. 237). \u003cbr\u003eThe EU's situation is also not easy, as it must form an economic community with a country with a huge national debt like Italy.\u003cbr\u003e The memory of March 12, 2020, when the pandemic was at its peak, reminds us of the terrifying nature of the national debt trap.\u003cbr\u003e At a time when Italy's national debt burden was so severe, ECB President Christine Lagarte's statement that the ECB could not shoulder the burden sent Italian government bond yields soaring by 60 basis points in a single day. The ECB had to pay a steep price, having to immediately launch an emergency bond-buying program worth €750 billion (p. 284).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Meanwhile, the worst-case crisis scenario this book most warns about is stagflation.\u003cbr\u003e Stagflation is a phenomenon in which inflation does not subside despite an economic recession and rising unemployment (p. 266). \u003cbr\u003eUnfortunately, signs of stagflation are visible everywhere.\u003cbr\u003e In particular, China's slowdown in economic growth is one of the major reasons why the world is unable to escape its chronic economic recession (p. 240).\u003cbr\u003e Meanwhile, the Chinese government's extreme zero-COVID policy to spur economic recovery raises concerns that it could cause supply disruptions by rapidly increasing global demand.\u003cbr\u003e This could lead to the tearful efforts of financial authorities around the world to control inflation ending in vain.\u003cbr\u003e Chronic or routine recessions and inflation are what summon the specter of stagflation.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e February 13, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 328 pages | 518g | 150*210*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791192229188\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1192229185 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806727210,"sku":"134619","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/ea2d82c1bcaabea107510368fbbb341f.jpg?v=1765417897"},{"product_id":"134622","title":"The Wealth of Nations in One Volume ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDsW92UrJSKMFDrEKxChECPvV.png?v=1765118337\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Wealth of Nations in One Volume \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/112373970\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n \u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003eDescription \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e It has been four years since the first edition was published.\u003cbr\u003e I have been disappointed that the first edition did not include some important topics.\u003cbr\u003e This was especially true regarding national debt.\u003cbr\u003e To alleviate such regrets, we have included information on national debt in this expanded edition.\u003cbr\u003e Recently, our country's national debt has grown like a snowball.\u003cbr\u003e In 2021, the national debt (D1), which includes the debt of the central and local governments, reached 965.3 trillion won, or 47.3% of GDP.\u003cbr\u003e In 2022, the size is expected to increase to 1,068.3 trillion won, or 50.2%.\u003cbr\u003e According to the [FISCAL MONITOR] report released by the IMF in November 2021, Korea's national debt growth rate over the next five years will be the fastest among 35 advanced countries. \u003cbr\u003eIt is projected that the ratio of national debt (D2), which includes the debt of non-profit public institutions such as the National Pension Service and National Health Insurance, to government debt (D1) in 2026, will increase to 66.7%.\u003cbr\u003e Nevertheless, it has been difficult to find a correct perspective on how national debt affects the national economy and the lives of its citizens.\u003cbr\u003e Adam Smith wrote in detail about the evils of national debt in The Wealth of Nations.\u003cbr\u003e I hope that through 『The Wealth of Nations』, you will gain a clear understanding of the impact national debt has on the national economy and the lives of its citizens.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Preface to the Augmented Edition ·3\u003cbr\u003e Translator's Preface ·5\u003cbr\u003e Preface and Book Structure ·10\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1\u003cbr\u003e The cause of increasing labor productivity and the order in which the products of that labor are naturally distributed among various classes of people.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e (Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 7, Chapter 8)\u003cbr\u003e Division of Labor (Chapter 1) ·15\u003cbr\u003e The Principle of Division of Labor (Chapter 2) ·23\u003cbr\u003e Division of labor is limited by the size of the market (Chapter 3) ·27 \u003cbr\u003eThe Origin and Use of Money (Chapter 4) ·31\u003cbr\u003e Natural and Market Prices of Commodities (Chapter 7) ·37\u003cbr\u003e Labor Wages (Chapter 8) ·47\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2\u003cbr\u003e Characteristics, accumulation and use of assets\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e (Introduction, Chapter 1, Chapter 2, Chapter 3)\u003cbr\u003e Introduction ·71\u003cbr\u003e Classification of Assets (Chapter 1) ·75\u003cbr\u003e The maintenance costs of money and national capital, which are considered specific sectors of society's total assets (Chapter 2) ·83\u003cbr\u003e Accumulation of Capital and Productive and Unproductive Labor (Chapter 3) ·93\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3\u003cbr\u003e Differences in the increase of national wealth among countries\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e (Chapter 1, Chapter 2, Chapter 3, Chapter 4)\u003cbr\u003e Natural Growth of Wealth (Chapter 1) ·113\u003cbr\u003e The Decline of Agriculture in Ancient Europe after the Fall of the Roman Empire (Chapter 2) ·119\u003cbr\u003e The Rise and Development of Large and Small Cities after the Fall of the Roman Empire (Chapter 3) ·131\u003cbr\u003e How Did Urban Commerce Contribute to Rural Development? (Chapter 4) ·141\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4\u003cbr\u003e Doctrines of political economy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e (Introduction, Chapter 1, Chapter 2, Chapter 3 Section 2, Chapter 7 Section 3, Chapter 9)\u003cbr\u003e Introduction ·157\u003cbr\u003e The Principles of Commercialism or Mercantilism (Chapter 1) ·159 \u003cbr\u003eImport Restrictions on Domestically Producible Goods (Chapter 2) ·171\u003cbr\u003e Import Restrictions from Countries with Unfavorable Trade Balances (Chapter 3) ·183\u003cbr\u003e The Irrationality of Excessive Regulation as Seen from Other Principles (Section 2) ·183\u003cbr\u003e On Colonies (Chapter 7) ·193\u003cbr\u003e On the Benefits Europe Gains from the Development of the American and East Indian Routes (Section 3) ·193\u003cbr\u003e Physiocratism: A political economic theory that regards land production as the sole and primary source of wealth and income for every nation (Chapter 9) ·201\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5\u003cbr\u003e income of the king or state\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e (Chapter 1, Section 1, Section 2, Section 3 (2) (3), Chapter 3)\u003cbr\u003e\u003cbr\u003e The King's or State's Guard (Chapter 1) ·219\u003cbr\u003e Defense Expenditure (Section 1) ·219\u003cbr\u003e Legal Expenses (Section 2) ·229\u003cbr\u003e Costs of Public Works and Public Institutions (Section 3) ·235\u003cbr\u003e Public Debt (Chapter 3) ·261\u003cbr\u003e\u003cbr\u003e Translator's Note ·279\u003cbr\u003e Search ·284\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003eThe argument is that the government issuing public bonds to finance its fiscal deficit undermines the private sector's ability to save and accumulate, thus hindering the growth of national wealth.\u003cbr\u003e In fact, when the government issues bonds, it does not create new funds.\u003cbr\u003e It is about transferring private savings into the hands of the government.\u003cbr\u003e In other words, it is about shifting the use of savings from what people want to use them for to what bureaucrats and politicians want to use them for.\u003cbr\u003e Because most of the use is politically determined, funds that would have been better spent in private hands are used inefficiently.\u003cbr\u003e So, our society's savings, which are the source of capital accumulation that promotes economic growth, are wasted, slowing down economic growth and destroying national wealth.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e In fact, national debt is a debt that the government must repay. \u003cbr\u003eAs the government raises taxes to pay off this debt, the tax burden on citizens increases, which further reduces saving and further harms economic growth.\u003cbr\u003e Moreover, the government uses inflationary policies to lower the value of the currency to reduce the debt burden.\u003cbr\u003e Because inflation reduces the real burden of debt.\u003cbr\u003e This method is a policy that governments have enjoyed using since ancient times.\u003cbr\u003e Adam Smith, in The Wealth of Nations, criticizes this behavior as morally wrong.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Over the years, I have received encouragement and support from many readers who have read the first edition, saying that it has made reading 『The Wealth of Nations』 easier and has been of great help.\u003cbr\u003e There were a few awkward sentences in the first edition, so they were revised and supplemented in this expanded edition. \u003cbr\u003eI would like to express my sincere gratitude to the readers who sent me their support and encouragement, and also extend my deepest gratitude to Park Young-sa's Chairman Jong-man Ahn, CEO Sang-jun Ahn, and Director Sang-ho Jo of Park Young-sa for redesigning and publishing this expanded edition, and to Manager Song-i Park for her hard work in editing and proofreading.\u003cbr\u003e\u003cbr\u003e Written by Jae-wook Ahn in August 2022 \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 1, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 292 pages | 364g | 153*224*15mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791130316130\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1130316130 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893806891050,"sku":"134622","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/5021c5d2a81416638429ea790ce59c6d.jpg?v=1765417909"},{"product_id":"134626","title":"Snowball 2 ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDsWVLB9z5QGkvp6NxOlsO7xf.png?v=1765118351\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Snowball 2 \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/108918748\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e*** Warren Buffett Unlimited Exclusive Interview ***\u003cbr\u003e *** Amazon·[New York Times] #1 Bestseller ***\u003cbr\u003e *** Book of the Year by [Time], [People], [Washington Post], [Business Week], etc. ***\u003cbr\u003e The most detailed portrait of Warren Buffett, the greatest investor in history.\u003cbr\u003e\u003cbr\u003e “Can you write my story?”\u003c\/b\u003e \u003cbr\u003eOne day, Alice Schroeder, who was working as an executive at Morgan Stanley, receives an unbelievable offer.\u003cbr\u003e The person who made this suggestion was none other than the great investor Warren Buffett, known as the 'Sage of Omaha.'\u003cbr\u003e He has held the top spot on Wall Street, the center of global finance, for over 50 years, but has never written a single book, and is only remembered as a legend. He has finally decided to take off his veil and share his story with the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Alice Schroeder then devoted herself entirely to writing his story, researching and analyzing Buffett for five years.\u003cbr\u003e For this project, Warren Buffett promises her unlimited interview opportunities, extensive information about himself, and active support from those around him.\u003cbr\u003e As a result, the unique biography \"Snowball\" was born, which records Buffett's life without omission.\u003cbr\u003e \u003cbr\u003eAs soon as this book was published in 2009, it not only won the title of 'Book of the Year' selected by major media outlets, but also became a bestseller simultaneously around the world.\u003cbr\u003e This is partly due to the fervent interest in the great investor Warren Buffett, but also thanks to Alice Schroeder's persistent efforts to convey Buffett's investment performance, as well as his unusual private life and foolish mistakes, as objectively and meticulously as possible.\u003cbr\u003e\u003cbr\u003e This revised edition, which is being republished in response to popular demand, corrects errors from the previous edition and features a new cover that faithfully captures the meaning of the title. \u003cbr\u003eIn Volume 2, which chronicles Buffett's life after his 40s, you can see his mature side as an \"entrepreneur\" who went beyond being a simple \"investor\" to trying to rectify the problems of companies in which he invested, such as Salomon Brothers and Coca-Cola.\u003cbr\u003e After amassing enormous wealth, his unconventional donation philosophy of giving back to society without leaving his name behind is also noteworthy.\u003cbr\u003e It is also impressive that he always faithfully fulfills his role to his family and friends to avoid any conflicts arising due to wealth.\u003cbr\u003e The colorful photographs of Buffett and those around him included in Volume 1 further flesh out the biography of this remarkable man.\u003cbr\u003e\u003cbr\u003e Warren Buffett, who still holds a reputation as the world's number one investor even after more than 10 years since the book was published. \u003cbr\u003eFor those wondering where his insight, which has allowed him to continue making \"winning investments\" in a turbulent stock market for over half a century, comes from, this book will provide the most definitive answer.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003ePART 5 The King of Wall Street\u003c\/b\u003e\u003cbr\u003e 43.\u003cbr\u003e Pharaoh | 44.\u003cbr\u003e Rose | 45.\u003cbr\u003e Call a tow truck | 46.\u003cbr\u003e Crossing the Rubicon | 47.\u003cbr\u003e White Night | 48.\u003cbr\u003e Thumb sucking | 49.\u003cbr\u003e Angry Gods | 50.\u003cbr\u003e Lotto | 51.\u003cbr\u003e Bear market whatever | 52.\u003cbr\u003e chicken feed\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 6 RESERVATION\u003c\/b\u003e\u003cbr\u003e 53.\u003cbr\u003e Genie of the Lamp | 54.\u003cbr\u003e Semicolon | 55.\u003cbr\u003e The Last K-Party | 56.\u003cbr\u003e By the rich, for the rich | 57.\u003cbr\u003e Wise Man | 58.\u003cbr\u003e Oral cancer | 59.\u003cbr\u003e Winter | 60.\u003cbr\u003e Frozen Coke | 61.\u003cbr\u003e Seventh Fire | 62.\u003cbr\u003e Deposit certificate\u003cbr\u003e\u003cbr\u003e Reviews\u003cbr\u003e main\u003cbr\u003e Search\u003cbr\u003e Note\u003cbr\u003e Photo copyright\u003cbr\u003e Acknowledgements\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eCarol Loomis pushed hard for the Pocheon newspaper to publish a cover story titled \"Should All Wealth Be Left to Children?\"\u003cbr\u003e Many people said that family comes first.\u003cbr\u003e But Warren said:\u003cbr\u003e “Our children will make their own place in this world.\u003cbr\u003e And they know that I support them no matter what they want to do.”\u003cbr\u003e But giving children trust funds simply because they were born into wealthy families (which Warren saw as giving them \"a lifetime of free lunch coupons\") could be harmful and even antisocial.\u003cbr\u003e This was Warren's logic.\u003cbr\u003e\u003cbr\u003e --- 「43.\u003cbr\u003e From \"Pharaoh\"\u003cbr\u003e\u003cbr\u003e At the time, Feuerstein informed Gutfreund that Moser's actions could be considered fundamentally criminal. \u003cbr\u003eHe believed that Salomon Brothers had no legal obligation to report the matter on procedural grounds, but that failure to report the matter would put the company in serious conflict with regulators, which would undoubtedly lead to revelations at the Federal Reserve.\u003cbr\u003e And he conveyed this judgment to Gutfreund.\u003cbr\u003e Gutfreund said the issue would be handled well.\u003cbr\u003e Interestingly, however, Gutfreund had no concrete plans to go to the Federal Reserve Bank's ornate Italianate building and break the news to Gerald Corrigan.\u003cbr\u003e Moreover, it concluded that the forged bid was a \"one-time, isolated act,\" and kept Moser in charge of the Treasury department.\u003cbr\u003e Upon hearing this, Munger said:\u003cbr\u003e “That’s thumb sucking. \u003cbr\u003ePeople are always sucking their thumbs like that.”\u003cbr\u003e Munger later said that what he meant by thumb-sucking was \"sitting around, thinking, brooding, and deliberating when you really need to act right away.\"\u003cbr\u003e\u003cbr\u003e --- 「48.\u003cbr\u003e From \"Thumb Sucking\"\u003cbr\u003e\u003cbr\u003e Warren decided to play the last card he had at his disposal against Corrigan.\u003cbr\u003e And then I made a phone call.\u003cbr\u003e “Jerry, I haven’t accepted the position of interim president yet.\u003cbr\u003e Due to the decision made by the Treasury Department, we have not yet completed the Board of Directors' resolution.\u003cbr\u003e I am not the chairman of Salomon Brothers anymore.\u003cbr\u003e I could be president in 30 seconds, but I don't want to spend the rest of my life cleaning up the mess of the biggest financial disaster in history.\u003cbr\u003e Whichever way I choose, there will be over fifty people suing me in the future.\u003cbr\u003e But I've been living my life \u003cbr\u003eI have no intention of spending my days mopping up the mess caused by the street disaster.\u003cbr\u003e “I’m just saying that I’m going to dedicate a certain amount of my life to protecting this damn place.”\u003cbr\u003e Charlie Munger advised Warren not to do that under any circumstances.\u003cbr\u003e “That won’t do.\u003cbr\u003e “It might be exciting the first day, but from the next day on, you’ll be stuck and have to spend the next 20 years in court.”\u003cbr\u003e But Corrigan took this warning more seriously than any other official.\u003cbr\u003e “I'll call you back.”\u003cbr\u003e As Warren waited for the call, he mentally mapped out what he would do next.\u003cbr\u003e I imagined myself getting into the elevator.\u003cbr\u003e Get off on the 6th floor.\u003cbr\u003e I go into the press conference room alone.\u003cbr\u003e And he says this in front of reporters.\u003cbr\u003e “We just declared bankruptcy.”\u003cbr\u003e --- 「48.\u003cbr\u003e From \"Thumb Sucking\"\u003cbr\u003e \u003cbr\u003eWarren set aside other topics and asked Gates directly whether IBM would do well in the future and whether IBM was a competitor to Microsoft.\u003cbr\u003e He also asked why countless computer companies appear and disappear.\u003cbr\u003e Gates began to explain and recommended that Warren buy two stocks.\u003cbr\u003e It was Intel and Microsoft.\u003cbr\u003e Then he asked Warren about running a newspaper.\u003cbr\u003e He replied that newspapers are having an increasingly difficult time because of other media.\u003cbr\u003e Within minutes of meeting, the two were already deep in conversation.\u003cbr\u003e (…) Celebrities gathered around the two, but their conversation continued without interruption.\u003cbr\u003e Gates and Warren strolled along the pebbly beach.\u003cbr\u003e The two began to feel attracted to each other.\u003cbr\u003e\u003cbr\u003e --- 「50.\u003cbr\u003e From \"Lotto\"\u003cbr\u003e\u003cbr\u003e As you know, I've been doing pretty well in this world. \u003cbr\u003eThe odds of me being born in the United States in 1930 were about 50 to 1 against me.\u003cbr\u003e But I won the lottery when I came out of my mother's womb and was born in a country called America.\u003cbr\u003e If I had been born in another country, my chances of success would have been much smaller.\u003cbr\u003e Let's say there are two twins in the mother's womb.\u003cbr\u003e Both are bright and energetic.\u003cbr\u003e Let's say the genie in the lamp says this to these children:\u003cbr\u003e 'One of you will be born in the United States, and another will be born in Bangladesh.\u003cbr\u003e If you were born in Bangladesh, you wouldn't pay a single penny in taxes. \u003cbr\u003eSo, what percentage of the income of a child born in Bangladesh is that of a child born in the United States?' This suggests that a person's fate is tied to the society in which he or she lives and is not determined solely by innate characteristics.\u003cbr\u003e (…) That is the ‘ovarian lottery’.\u003cbr\u003e\u003cbr\u003e --- 「50.\u003cbr\u003e From \"Lotto\"\u003cbr\u003e\u003cbr\u003e Berkshire Hathaway's greatest opportunities have always come during times of uncertainty.\u003cbr\u003e Berkshire Hathaway's opportunity arose when other companies lacked the insight, resources, and fortitude to make sound decisions and execute them.\u003cbr\u003e In this regard, Warren said:\u003cbr\u003e “In a crisis, when cash is combined with courage, its value is infinite.”\u003cbr\u003e Now it's Warren Buffett's time again. \u003cbr\u003eA person of ordinary spirit would have thrown up his hands, but Warren had been waiting for this kind of opportunity to descend like sleet on Kiewit Plaza for a long time.\u003cbr\u003e It seemed like all his powers were working at once.\u003cbr\u003e He bought a significant amount of junk bonds in the name of Berkshire Hathaway, which ended up being like a butt.\u003cbr\u003e\u003cbr\u003e --- 「56.\u003cbr\u003e From “By the rich, for the rich”\u003cbr\u003e\u003cbr\u003e On June 26, 2006, Warren announced that he would transfer 85 percent of his Berkshire Hathaway stock to several foundations over several years.\u003cbr\u003e At the time, it was a huge asset worth 37 billion dollars.\u003cbr\u003e It was an unprecedented scale of charity work in history. \u003cbr\u003eFive-sixths of his Berkshire Hathaway holdings have already gone to the Bill \u0026amp; Melinda Gates Foundation, the world's largest charitable foundation.16 The combined fortunes of two tycoons have been used to create a better world.\u003cbr\u003e Here he attached a condition.\u003cbr\u003e The idea was that the money donated would remain with the foundation and not be used to permanently expand the foundation, but would be used directly for charitable purposes.\u003cbr\u003e To cushion the blow of what could have been the world's largest family foundation, he split his remaining stock, worth about $6 billion, giving $1 billion to each of his three children's foundations and the remaining $3 billion to the Susan Thompson Buffett Foundation.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- 「62.\u003cbr\u003e From the \"Retention Certificate\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“Life is like rolling a snowball.\u003cbr\u003e The key is to find the ‘wet eyes’ and the ‘long, long hills.’\u003c\/b\u003e \u003cbr\u003eThe passion and wisdom of a giant who has navigated the history of American capitalism head-on.\u003cbr\u003e\u003cbr\u003e In June 2021, Warren Buffett announced that he was stepping down as trustee of the Bill \u0026amp; Melinda Gates Foundation.\u003cbr\u003e He said on the day, “After announcing in 2006 that he would donate all of his Berkshire Hathaway stock, which is more than 99 percent of his net worth, to charity, we have now reached half of that goal by 2021.”\u003cbr\u003e It was a bold decision on his part to not want things like having one's name on a building under the pretext of making a donation or for the foundation to be run carelessly after the donor's death.\u003cbr\u003e Just by looking at this appearance, you can easily guess that he is a truly 'extraordinary person' with a different level of philosophy and rational thinking.\u003cbr\u003e\u003cbr\u003e Warren Buffett's official biography, \"Snowball,\" is a masterpiece that traces the life and times of one of the most fascinating figures of our time. \u003cbr\u003eThere have been many books written about Buffett, but he has never written a memoir.\u003cbr\u003e There was also no book that comprehensively covered Warren Buffett's life and values, not just his investment methods.\u003cbr\u003e The public was always watching his every move, but he was unwilling to tell his full story.\u003cbr\u003e Because of his private life, which was so thoroughly shrouded in secrecy, people thought of him as someone who pursued a simple life that did not match his immense wealth.\u003cbr\u003e But like everyone else, his life wasn't that simple.\u003cbr\u003e When Alice Schroeder, the author of this book, discovered Buffett, she was already widely known in the industry for her extensive knowledge of finance, sharp analytical skills, and her witty and insightful writing. \u003cbr\u003eBuffett was so impressed by the report she wrote about Berkshire Hathaway that he asked her, then a director at Morgan Stanley, to write his own story and gave her his full support.\u003cbr\u003e Yet, he never interfered, and when his story differed from someone else's, he asked that it be written 'in a less flattering way.'\u003cbr\u003e Buffett warned against the so-called \"shoe button complex\" (a term from the book that refers to pretending to be an expert in another field because one is knowledgeable in one field).\u003cbr\u003e He clearly knew that everyone had a certain range of abilities that they could excel at, and he always drew a line between what was beyond his capabilities and what he could do well.\u003cbr\u003e And he said this is one of the reasons why he has been successful for so many years. \u003cbr\u003eIt was thanks to his humble attitude that 《Snowball》 was able to be born.\u003cbr\u003e This book could have been a billionaire's success story, but he didn't want to package himself.\u003cbr\u003e The author, who didn't need to keep an eye on Buffett, used his analyst's unique analytical and observational skills to sharply identify Warren Buffett's strengths and weaknesses.\u003cbr\u003e Buffett's controversial private life was not glossed over either.\u003cbr\u003e The meticulous verification, extensive data collection, and thorough annotation of every single act, every single statement, and every single event unfolding around Buffett, who has been at the center of his time, have made this book more than just a biography of a single person; it is a saga that surveys the history of American capitalism. \u003cbr\u003eBuffett's judgments and actions at critical junctures in American and global finance, including the post-war boom, the American Express crisis, the oil crisis, the prolonged recession in the United States, the Salomon Brothers crisis that nearly triggered the Great Depression, the bankruptcy of Long-Term Capital Management, the September 11 attacks, and the recent economic crisis stemming from subprime mortgage loans, provide vivid lessons for understanding modern capitalism.\u003cbr\u003e Just as he warned of the internet bubble boom, he also warned against derivatives, calling them \"financial weapons of mass destruction,\" and the fact that he managed the risks of derivatives at the insurance companies he ran clearly shows why we should listen to him.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e20% average annual return for over 50 years!\u003cbr\u003e Where did his extraordinary insight come from?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIn an era where even five years of consistent investment performance is considered impressive, Warren Buffett has maintained his position at the top for over half a century, achieving returns of over 20%.\u003cbr\u003e His wealth is unparalleled in that he did not inherit it but earned it entirely through his own efforts.\u003cbr\u003e But these investment performances are just one adjective that sets him apart.\u003cbr\u003e What made him not only \"the world's richest man\" but also \"a respected sage\"? What is it about him that earns him such acclaim as an investor and as a human being?\u003cbr\u003e Born the son of a banker who lost his job during the Great Depression, Buffett began selling gum at the age of six to earn money, driven by a desire to become rich. \u003cbr\u003eThen, at the age of eleven, he started investing in stocks and experienced all kinds of part-time jobs, including delivering newspapers, and learned the 'snowball' principle of modern capitalism, or the principle of 'compound interest', which states that 'if you start with a small amount of money and gradually increase it, eventually money will make more money.'\u003cbr\u003e\u003cbr\u003e Welfare is like rolling a snowball down a hill.\u003cbr\u003e If you start with a small lump and keep rolling the snowball, it will eventually become a really big snowball.\u003cbr\u003e He says he first made a small snowball when he was 14 years old while delivering newspapers, and that he has been rolling it very carefully down a long hill ever since.\u003cbr\u003e The incredible story of how he realized this principle early on and effectively utilized it to create enormous wealth is not only admirable in itself, but also provides a profound lesson.\u003cbr\u003e Surprisingly, the lesson isn't about money. \u003cbr\u003eBuffett's incredible focus and learning curve, which allows him to tirelessly absorb all available information at a terrifying pace; the complete trust of shareholders he earned by thoroughly pursuing 'honesty' in a stock market rife with fraud and trickery; his independent thinking that strictly follows his 'internal scoreboard' in a market swayed by cutting-edge financial engineering and rumors; and his incredible judgment that allows him to instantly find the best method when faced with complex problems.\u003cbr\u003e Warren Buffett's life is a life filled with opportunities, yet fraught with pitfalls and pitfalls, and a source of inspiration for everyone in the world of investing and business, as well as countless others who aspire to succeed in life.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eKatharine Graham and her two wives,\u003cbr\u003e The never-before-seen true face of Warren Buffett\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eWhen the book was first published, the part that aroused the most curiosity was Warren's personal life.\u003cbr\u003e Born into a family with a history of mental illness, his mother abused him and his older sister, and an aunt and a nephew committed suicide.\u003cbr\u003e While he was working as a director of the Washington Post and was obsessed with Katharine Graham, who had the same complex, his wife Susie, whom he loved and cared for dearly, left him. After that, he lived with Astrid, whom Susie sent to him, and 'Susie became his official wife, and Astrid became his de facto wife who lives with him.'\u003cbr\u003e Having unintentionally had two wives, he did not hide this fact from his family and friends, as befitting his personality of thoroughly pursuing 'honesty'. \u003cbr\u003eHe never gave up on something precious, whether it was money or a person, and he never let go of the love of his life, Suzy, even after breaking away from monogamy.\u003cbr\u003e Likewise, he built a strong network of trustworthy, wise people and maintained lifelong friendships with them.\u003cbr\u003e In terms of investment, we have shared a true sense of partnership with like-minded shareholders through a 'web of trust built seamlessly.'\u003cbr\u003e This has created an organic structure where Berkshire Hathaway can freely move capital with its subsidiaries, which hold enormous amounts of cash, and has enabled it to function as a continuous system that creates wealth for shareholders as a compounding engine.\u003cbr\u003e To him, shareholders were not just customers, but students who learned his 'investment philosophy' and 'life philosophy', and life companions. \u003cbr\u003eHe felt a sense of responsibility for their lives, even advising them on the best way to manage their investments when they were withdrawing their money.\u003cbr\u003e This sense of responsibility led him to live a life of 'noblesse oblige'.\u003cbr\u003e He participated in the campaign to repeal the estate tax, opposing policies \"by the rich, for the rich\" during the Bush administration.\u003cbr\u003e He also criticized the reality that the world's richest people have lower income tax rates than their secretaries.\u003cbr\u003e He recognized his exceptional ability to make money as an innate calling to accumulate vast wealth without squandering it and to distribute it efficiently to all sectors of society.\u003cbr\u003e For him, his astronomical wealth was a depository, indicating that he had temporarily set aside resources that should have been used for society. \u003cbr\u003eAnd in 2006, he opened the doors of his warehouse and gave back his wealth to society.\u003cbr\u003e\u003cbr\u003e Through this book, readers will once again be able to experience his outstanding insight into reading economic trends.\u003cbr\u003e Moreover, you will be able to glimpse the humble attitude and resonant values ​​of someone who has risen to the top of the world through his own intuition and vision.\u003cbr\u003e It can be said to be a great biography. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e December 22, 2021\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 792 pages | 1,202g | 149*219*40mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788925579092\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 892557909X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807054890,"sku":"134626","price":61.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/a542604f0b5176c2189a297a081fb63c.jpg?v=1765417923"},{"product_id":"134629","title":"Son, You Need to Study Money (100,000-Copy Gold Edition) ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RChlBmfQB6KQtZIRL6Bq6Sh6Q.png?v=1765118380\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Son, You Need to Learn About Money (100,000-Copy Gold Edition) \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/108903041\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eBestseller \"Son, You Need to Study Money\"\u003cbr\u003e 100,000 copies commemorative gold edition hardcover edition published!\u003cbr\u003e\u003cbr\u003e Money Study: Starting at Work and Retiring Rich\u003c\/b\u003e  \u003cbr\u003e“Start as an employee.\u003cbr\u003e But don't live as an employee.”\u003cbr\u003e\u003cbr\u003e The book that 1.51 million 'Real Estate Study' cafes have been eagerly waiting for and the bestseller that has been loved by countless readers, \"Son, You Must Study Money,\" has been published in a gold edition commemorating 100,000 copies.\u003cbr\u003e \"Son, You Need to Study Money\" is a book written by a father with assets of 5 billion won, in which he teaches his children the basic principles of economics and the know-how of wealth.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Author Jeong Seon-yong (Jeong Story), who has worked in the distribution industry for 25 years and served as the head of the home meal replacement division (managing director) at Lotte Mart, has learned the economic principles of real life while going through the history of the birth, growth, and decline of large supermarkets in Korea.\u003cbr\u003e He, who has rewritten the history of distribution at the cutting edge of capitalism, opened his eyes to the reality that people are becoming increasingly poorer with only earned income, and converted his earned income into capital income, becoming a 5 billion won asset owner. \u003cbr\u003eAnd in order to tell the real story of the living economy, I started a series called 'Son, You Must Study Economics' on the Naver Cafe 'Real Estate Study' in October 2020.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The series of articles received a warm response and accumulated 1 million views, and the 'Income' section, which compared singer Na Hoon-a to capital income and singer Nam Jin to earned income, and explained the difference between them, was particularly well-received.\u003cbr\u003e Requests to 'please give me the book' continued, and testimonies of people capturing or printing out the book and having their children read the entire book to them followed.\u003cbr\u003e Verified by 1.51 million readers, \"Son, You Need to Study Money\" will provide readers with a life-changing, positive experience.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Praise poured in for this book\u003cbr\u003e Preface to the 100,000-copy Gold Edition\u003cbr\u003e Now I'm starting again\u003cbr\u003e preface\u003cbr\u003e Why You Should Study Money\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1.\u003cbr\u003e The Stairs to Wealth\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eYou must know the taste of money to grasp wealth.\u003cbr\u003e The Taste of Money\u003cbr\u003e Open your eyes to rice\u003cbr\u003e Start with 'ja' and become 'ga'\u003cbr\u003e Climb the ladder of wealth\u003cbr\u003e Rent and the Ladder of Wealth\u003cbr\u003e It's instinctive to want an apartment.\u003cbr\u003e A crisis leaves behind lessons\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2.\u003cbr\u003e Savings\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Money that accumulates, money that goes out, money that is kept\u003cbr\u003e Three Channels of Money\u003cbr\u003e Savings that accumulate money\u003cbr\u003e Spending that protects your money\u003cbr\u003e How to Win the Shopping Battle\u003cbr\u003e Consumption is not a virtue\u003cbr\u003e Taxes are the biggest expense\u003cbr\u003e Create a money-making system\u003cbr\u003e Read the essence of money\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3.\u003cbr\u003e Investment section\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The art of gathering and calling\u003cbr\u003e Don't invest in stocks if you can't read the financial statements.\u003cbr\u003e If you want to make money, learn capitalism.\u003cbr\u003e Your own money, other people's money, invested money\u003cbr\u003e A job that never gets cut\u003cbr\u003e Achieve financial well-being with real estate\u003cbr\u003e Why Gold Became a Safe Asset\u003cbr\u003e The role of gold and money\u003cbr\u003e Double-edged sword: financial products\u003cbr\u003e There's a separate \"work muscle\" for making money.\u003cbr\u003e The business method that makes the money follow\u003cbr\u003e How to Become an Economic Guru\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapter 4.\u003cbr\u003e Life\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Wealth lies in the mind\u003cbr\u003e A generation whose ladder to wealth has been broken\u003cbr\u003e Live with dignity\u003cbr\u003e Life underground, semi-basement, and aboveground\u003cbr\u003e Follow the natural course of money\u003cbr\u003e Son, marriage is an economic contract.\u003cbr\u003e Daughter, marry this kind of person.\u003cbr\u003e wealthy family\u003cbr\u003e The world is not fair\u003cbr\u003e Change three things, not just your resolutions.\u003cbr\u003e Take the road less traveled\u003cbr\u003e You are my pride\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5.\u003cbr\u003e Money Study\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 4 Study Methods to Open Your Eyes to Money\u003cbr\u003e Read every article in the paper\u003cbr\u003e There is a separate reading method for studying money.\u003cbr\u003e The laws of nature are the laws of economics.\u003cbr\u003e How to study economic terms\u003cbr\u003e\u003cbr\u003e Conclusion\u003cbr\u003e Poverty is shameful\u003cbr\u003e\u003cbr\u003e A letter from my son\u003cbr\u003e I see the world through my father's light.\u003cbr\u003e\u003cbr\u003e A father's letter to his son\u003cbr\u003e Now, my father stands on the shoulders of my grandfather's poverty and suffering.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3814\/MidCate001\/381301873.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This book is the warmest meal a father can give. \u003cbr\u003eIt was kept in my father's heart for a long time and then taken out, and it contains my father's warmth.\u003cbr\u003e Father and Mother have always served you warm meals.\u003cbr\u003e I was willing to be a mess to prepare the meal.\u003cbr\u003e But that food is only available when you are in your parents' arms.\u003cbr\u003e That's why your father told you to study economics on your own.\u003cbr\u003e\u003cbr\u003e --- p.25\u003cbr\u003e\u003cbr\u003e There are tens of thousands of occupations, but broadly speaking, there are only two: the occupation of the ‘household’ and the occupation of the ‘person’.\u003cbr\u003e Going is a job based on 'business and capital', and sleeping is a job based on 'certification and labor'.\u003cbr\u003e Foolish people complain or struggle because they did not do a good job of playing the role of a 'good technician, a capable technician'.\u003cbr\u003e I live my whole life in fear of being fired from my job.\u003cbr\u003e Make sure you don't waste your time and will foolishly.\u003cbr\u003e Your complaints about how difficult military life is right now are the same.\u003cbr\u003e The military is a typical example of a 'life of technicians and workers'. \u003cbr\u003eThere, you should get used to the communal lifestyle.\u003cbr\u003e It would be foolish to bother you any further.\u003cbr\u003e\u003cbr\u003e --- p.32\u003cbr\u003e\u003cbr\u003e 90% of our lives revolve around money.\u003cbr\u003e Studying money and economics is studying the essence of life.\u003cbr\u003e So, try to live a life that is led by others, not a life that is dependent on others.\u003cbr\u003e I hope your life is built on a solid foundation.\u003cbr\u003e\u003cbr\u003e --- p.68\u003cbr\u003e\u003cbr\u003e If you want to become rich, you must understand the power of compound interest.\u003cbr\u003e Even the smallest result is due to the compounding effect.\u003cbr\u003e So, great things work without a doubt, compound interest works.\u003cbr\u003e\u003cbr\u003e --- p.74\u003cbr\u003e\u003cbr\u003e Your expression still contorts when your father talks about the essence of the economy: 'money, money, money.'\u003cbr\u003e Like your expression, yes, money is dirty.\u003cbr\u003e But if that dirty money is not in a person's pocket, that person becomes dirty.\u003cbr\u003e Your father doesn't want to see you get dirty because you have no money.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.298\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003e“The economy is between people.”\u003cbr\u003e Practical economics classes\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What makes \"Son, You Need to Study Money\" special is that it explains difficult economic principles in easy, fun, and realistic metaphors.\u003cbr\u003e Through the members' whereabouts after the disbandment of the group 'Seo Taiji and Boys', we examine how earned income is converted into business income and capital income, and through the underground, semi-basement, and above-ground spaces of the film 'Parasite', we gain insight into the principles of desire, money, and habits within capitalism.\u003cbr\u003e This is possible thanks to the author's long experience of starting from a semi-basement rental and building a life on the ground on his own, as well as his solid theoretical foundation from studying for a doctorate in business administration as an executive at a distribution company.\u003cbr\u003e\u003cbr\u003e He also talks about the economy in a vivid and intuitive way, using real-life examples such as a wife who wears the same clothes for over 20 years and a son who buys 12 brand-name shirts but never wears them. \u003cbr\u003e“A living economy is in people.\u003cbr\u003e This is a passage that reveals the author's economic philosophy: \"People do not exist in the economy.\"\u003cbr\u003e This book, which motivates readers to study economics with a father's warm heart, will not only provide readers with vivid study but also become a \"father's light\" that allows them to see the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“90% of life is about money.”\u003cbr\u003e Real-World Economics Lessons from a Billionaire Dad\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The author, Jeong Seon-yong (Jeong Story), finished his 25-year career in the midst of the COVID-19 pandemic and compiled his life experiences and solid economic knowledge gained in a capitalist society into “Son, You Must Study Money.”\u003cbr\u003e As the author says, “This book is the warmest meal a father can give,” and it contains all the secrets to living wisely in capitalism. \u003cbr\u003eIt provides solid know-how in all areas, including income, spending, and mindset, such as what is most important to building wealth, how to save money, and how to invest to make money grow.\u003cbr\u003e It also contains essential economic knowledge, such as income planning suited to your life cycle and how to organize your net assets and debt ratio to create a portfolio.\u003cbr\u003e \"Son, You Must Study Money\" is expected to establish itself as an introductory economics book that covers everything about wealth. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e April 20, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 316 pages | 610g | 148*210*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788925578354\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8925578352 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807349802,"sku":"134629","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/736f7f6417953b52ac1aa9265f0c91c8.jpg?v=1765417936"},{"product_id":"134632","title":"Destruction of order ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDqRI3lAKlqrtRsjMeDjw7VoY.png?v=1765118405\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Destruction of order \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/97676776\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e\u003cdiv\u003e Amazon, which has achieved success with Amazon Prime and AWS, aims to disrupt the order.\u003cbr\u003e We plan and build all services from the customer's perspective, and we refine and improve upon any mistakes that arise during the simulation process.\u003cbr\u003e This \"let's just give it a try\" approach has made Amazon a fast and solid company. \u003cbr\u003e- Economic Management MD Kang Min-ji\u003c\/div\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“Just start and fix your mistakes later!”\u003cbr\u003e Amazon's Innovation Mechanism: Working Backwards, But Moving Forward Fastest\u003cbr\u003e\u003cbr\u003e An Amazon bestseller immediately after publication\u003cbr\u003e Exported copyrights to 15 countries worldwide\u003cbr\u003e Bezos' final legacy to the world as he heads into space\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Can I become the best in the world by following the same path as everyone else?”\u003cbr\u003e The two authors, who have worked at Amazon for a total of 27 years and are called \"Jeff's shadow,\" introduce a single, unique principle of success that has been maintained like a \"constitution\" at Amazon for 17 years since its founding, and that is still alive and breathing at this very moment.\u003cbr\u003e And this principle is also the 'Amazon creed' that runs through Jeff Bezos' numerous writings and speeches.\u003cbr\u003e\u003cbr\u003e “Even if I leave, Amazon will live forever.\u003cbr\u003e “As long as they keep ‘breaking the order!’” - Jeff Bezos\u003cbr\u003e \u003cbr\u003e'Working Backwards' means that instead of making a product by planning it sequentially according to the developer's judgment, we first design the utility that the customer will enjoy according to the customer's perspective and then make a product that fits that.\u003cbr\u003e The two authors, who have personally contributed to Amazon's success, explain, through numerous successful examples, how this \"Amazon-style reverse work revolution\" is dominating the market and maximizing customer delight.\u003cbr\u003e \"When you begin a task, vividly imagine its end!\" Mastering this single principle that made Amazon the world's best company will enable you and your organization to achieve consistent innovation and growth.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e · Preface to the Korean Edition - How Organizations Should Change After COVID-19\u003cbr\u003e · Preface\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePart 1 | Principles | Becoming an Amazonian\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1 [Management Strategy] Leadership Principles and Mechanisms\u003cbr\u003e Amazon's Systems Revolution: How Jeff Bezos Won't Fail\u003cbr\u003e\u003cbr\u003e Chapter 2 [Recruitment] Bar Laser Process\u003cbr\u003e We will hire talent who is far superior to our existing employees in at least one respect!\u003cbr\u003e\u003cbr\u003e Chapter 3 [Organization] Single-Thread Leadership\u003cbr\u003e Don't collaborate, separate!\u003cbr\u003e\u003cbr\u003e Chapter 4 [Communication] Narrative and the 6-Pager\u003cbr\u003e Rely on text, not images!\u003cbr\u003e\u003cbr\u003e Chapter 5 [Working Backward] Start with the Customer Experience\u003cbr\u003e The moment planning begins, the first thing to do is write a press release!\u003cbr\u003e\u003cbr\u003e Chapter 6 [Performance Indicators] Manage Input, Not Output\u003cbr\u003e Focus on what you can control!\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 | Practice | Becoming an \"Invention Machine\"\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e · Chapter 7 Kindle\u003cbr\u003e Beyond paper books into the unknown digital realm\u003cbr\u003e\u003cbr\u003e Chapter 8: Amazon Prime\u003cbr\u003e Customers always want fast, free shipping.\u003cbr\u003e\u003cbr\u003e · Chapter 9 Prime Video \u003cbr\u003eThe most thrilling way to get invited into your client's living room\u003cbr\u003e\u003cbr\u003e Chapter 10: Amazon Web Services (AWS)\u003cbr\u003e A blast furnace that spews out innovative technologies\u003cbr\u003e\u003cbr\u003e · Conclusion - Beyond Amazon: Becoming an Amazonian\u003cbr\u003e · Appendix 1 - Interview Feedback Examples\u003cbr\u003e · Appendix 2 - Narrative Norms and Sample FAQs\u003cbr\u003e Appendix 3 - Chronology of events in this book\u003cbr\u003e · Acknowledgements\u003cbr\u003e Translator's Note\u003cbr\u003e · main\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3341\/MidCate005\/334048658.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Many traditional recruitment interview techniques are informal in structure.\u003cbr\u003e It is a structure that is prone to bias because it relies on the interviewer's 'intuition'.\u003cbr\u003e Of course, a great interviewer will have not only the keen instincts to make good hiring decisions, but also the ability to ignore the various biases that arise during the interview process.\u003cbr\u003e However, if we rely on only a few talented people, the problem arises that we cannot expand our know-how and teach it to others.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e(Omitted) Amazon's bar raisers participate in every interview loop.\u003cbr\u003e As the name suggests, it serves as a signal to \"raise the bar,\" sending a message to everyone involved in the hiring process that new hires must be better than other members of the team in at least one important aspect.\u003cbr\u003e The theory is that as you raise your hiring standards, your team will continue to get stronger and produce increasingly powerful 'results.'\u003cbr\u003e So, Bar Laser couldn't just stop at the level of a hiring manager or recruiter.\u003cbr\u003e Bar Raisers are given extensive powers and special training to veto any hiring process and override hiring managers' decisions.\u003cbr\u003e --- 86p _ Chapter 2, Recruitment: Bar Laser Process\u003cbr\u003e\u003cbr\u003e But Amazon eventually realized that \"improving communication between teams\" wouldn't solve the dependency problem.\u003cbr\u003e Communication between teams had to be eliminated. \u003cbr\u003eDoesn't every project necessarily require the involvement of so many individual entities? I'm not suggesting that the solution we envisioned was flawed.\u003cbr\u003e What this means is that all this time we've been trying to solve the 'wrong problem'.\u003cbr\u003e There are no new solutions, but we have finally realized the true nature of the problem we are facing.\u003cbr\u003e The problem was that the cost of coordinating teams against teams continued to increase.\u003cbr\u003e The change in thinking was, as expected, thanks to Jeff's 'nudge'.\u003cbr\u003e While working at Amazon, we often heard Jeff say this:\u003cbr\u003e “If we want to make Amazon a place where developers can focus on development, we have to eliminate communication.\u003cbr\u003e “There is absolutely no need to encourage communication.” When “effective communication” between teams is considered a “defect,” solutions start to look very different than before. \u003cbr\u003e--- 128p _ Chapter 3, Organization: Single-Thread Leadership\u003cbr\u003e\u003cbr\u003e Above all, what made using PowerPoint so dangerous for us was that it could have a negative impact on decision-making.\u003cbr\u003e A well-spoken presenter could easily get a motion approved even with a poor idea.\u003cbr\u003e On the other hand, a poorly structured presentation, no matter how good the idea, not only makes the discussion long and boring, but also confuses people and prevents serious discussion.\u003cbr\u003e As if listening to a boring presentation causes our brains to shut off, people are so busy scrolling through emails that they miss the great ideas hiding beneath the monotonous voices and dull visuals.\u003cbr\u003e\u003cbr\u003e (Omitted) At the beginning of the meeting, a six-page narrative is distributed to the attendees. \u003cbr\u003eThen, have them read it for 20 minutes, which is the time it usually takes to present a slide deck.\u003cbr\u003e Many attendees read the narrative and take notes or annotate it.\u003cbr\u003e Discussion of the document begins only after all attendees have read the narrative.\u003cbr\u003e --- 161p _ Chapter 4, Communication: Narrative and 6-Pager\u003cbr\u003e\u003cbr\u003e Almost every organization writes a press release at the end of the product development process.\u003cbr\u003e Engineers and planners who have finished their work pass the follow-up work to marketers and salespeople as if they are 'throwing it over the wall'.\u003cbr\u003e (Omitted) The main purpose of the working backward process is to shift the members' perspective from an 'internal perspective' to a 'customer perspective'.\u003cbr\u003e As you know, customers are constantly exposed to a multitude of new products. \u003cbr\u003eSo, is this new product compelling enough to convince customers to take action and buy it? If so, why? Executives typically ask these questions when reviewing the features and specifications listed in press releases.\u003cbr\u003e “So what do you want me to do?”\u003cbr\u003e\u003cbr\u003e If your press release doesn't describe a technology that's more meaningful than existing products or a customer experience that's incrementally improved, then it's not worth developing.\u003cbr\u003e Press releases highlight and inform the customer experience to their readers.\u003cbr\u003e This FAQ provides a sober assessment of how much a company spends developing a product or creating a service, and how realistically difficult the process is.\u003cbr\u003e Not only that, it also conveys all the key details about the customer experience. \u003cbr\u003eThat's why every team at Amazon rewrites their PR\/FAQ drafts more than ten times and meets with senior leaders more than five times to discuss and refine ideas.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- 199p _ Chapter 5, Working Backward: Start with the Customer Experience\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eMeetings to decide whether someone is a 'good guy' or a 'bad guy' are just a waste of time.\u003cbr\u003e Just bring the ones that will work at that time and run them right away!\u003cbr\u003e ◀◀◀ Amazon's Law of Action: Reducing the Probability of Failure to Zero\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “So where is the mock-up?”\u003cbr\u003e This is the first question Jeff Bezos asks his employees during ideation meetings.\u003cbr\u003e Instead of reporting on a work process or plan, bring in a visual mockup that shows how your newly conceived idea will be implemented on the Amazon website. \u003cbr\u003e‘They want us to bring the final model from a mere brainstorming meeting…’ The employees were taken aback, but they had no choice but to comply with the CEO’s request.\u003cbr\u003e And surprisingly, as he said, by creating a 'model' and starting work, Amazon's ideas gradually became more successful products with a higher probability.\u003cbr\u003e\u003cbr\u003e Even at this very moment, Amazon is halting meetings right now if there is no detailed final model showing the entire process from landing page to purchase, including screen design, buttons, text, and click order, or if the model is insufficient.\u003cbr\u003e To the cruel genius Jeff Bezos, a \"clumsy model\" is evidence of \"clumsy thinking,\" and hundreds of thousands of Amazon employees perfectly meet his standards while creating the best products through the most arduous and detailed process.\u003cbr\u003e\u003cbr\u003e What if a billion-dollar new product doesn't excite customers? \u003cbr\u003eThis means that time, money, and manpower were being poured into something that had no chance of success and was not worth developing.\u003cbr\u003e So Amazon 'disrupts' the 'order of work'.\u003cbr\u003e We abandon the 'working forward' approach of working from the developer's perspective and instead practice 'working backwards', working from the customer's perspective.\u003cbr\u003e By selecting only the 'good guys' and digging into them relentlessly, we can make the most of our time, money, and manpower.\u003cbr\u003e This is Amazon's unique work method that reduces the probability of project failure to 'zero'.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe moment we recognize familiarity as a flaw,\u003cbr\u003e The solution will start to look completely different!\u003cbr\u003e ◀◀◀ How to maximize organizational efficiency by eliminating unnecessary procedures\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“When a meeting starts, there’s an eerie silence for the first 20 minutes.” After the participants exchange brief greetings and sit down at the table, a perfect silence engulfs the room.\u003cbr\u003e (…omitted…) Meeting attendees must read the six-page document before beginning the discussion.”\u003cbr\u003e\u003cbr\u003e “PowerPoint presentations are prohibited from now on.\u003cbr\u003e “Use only Microsoft Word.”\u003cbr\u003e Unlike other companies, there are no presentations at Amazon's idea sessions.\u003cbr\u003e There is no presenter or audience.\u003cbr\u003e There is only a six-page document.\u003cbr\u003e That means every Amazon employee who wants to present an idea has to write a significant amount of \"writing\" in a standardized format.\u003cbr\u003e And that too in the form of a ‘complete press release’.\u003cbr\u003e Amazon discovered early on that the organizational management methods that many companies had been implementing were far from 'efficient'. \u003cbr\u003eA representative example is the communication method.\u003cbr\u003e At Amazon's conferences, flashy presentation techniques and flashy presentation screens don't work.\u003cbr\u003e Only pure ideas are conveyed to members in writing and are evaluated fairly.\u003cbr\u003e\u003cbr\u003e “If we want to make Amazon a place where people can focus on development, we have to eliminate communication.\u003cbr\u003e “There is no need to encourage communication.”\u003cbr\u003e\u003cbr\u003e Even Amazon sees communication between teams as something to be eliminated.\u003cbr\u003e It is based on the idea that one team should be dedicated to one project and not depend on each other.\u003cbr\u003e This solves a chronic problem in corporate management: productivity declines as organizations grow larger, and it cements Amazon as a \"startup\" forever dedicated to development.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Once we recognize communication as a flaw, the solutions start to look very different. \u003cbr\u003eWe were able to reduce the time and human cost required for coordination between teams, and all processes were run by a system rather than by a single, outstanding person.\u003cbr\u003e As one team dedicates itself to one project, the performance evaluation structure becomes clearer and the members' motivation increases.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e A poor first aid response that fails to clearly understand the nature of the problem turns a relay race, where everyone must run as fast as possible while looking toward the finish line, into a two-person, three-legged race.\u003cbr\u003e In this book, the two authors reveal in detail how Amazon broke through process and formality to achieve the fastest path to success.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe books about Amazon that have been published so far are\u003cbr\u003e It's only a one-hour tour!\u003cbr\u003e ◀◀◀ Kindle, Amazon Prime, Amazon Web Services… The behind-the-scenes story revealed for the first time\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e By disrupting the order and achieving innovation the fastest, Amazon has become the top predator on Earth. \u003cbr\u003eTheir principles have directly influenced Amazon's success, and the evidence of this continues to shape the daily lives of people around the world.\u003cbr\u003e From Kindle and Alexa to Amazon Prime, Prime Video, and even Amazon Web Services (AWS), the behind-the-scenes stories of products born through \"Working Backwards\" are revealed for the first time through the mouths of Amazon insiders.\u003cbr\u003e\u003cbr\u003e “But doesn’t Amazon have far more resources and money? Not to mention Jeff Bezos.\u003cbr\u003e “We don’t have anyone like that.”\u003cbr\u003e\u003cbr\u003e The moment you read this book, all your worries will disappear.\u003cbr\u003e Innovation and invention don't require the massive capital of Amazon or even Jeff Bezos.\u003cbr\u003e The authors reveal Amazon's concrete, replicable principles that anyone can learn and apply to any organization. \u003cbr\u003eEspecially now that the norms of work have changed due to COVID-19, the successes and failures of a giant like Amazon can provide significant lessons for your work and organization.\u003cbr\u003e\u003cbr\u003e “You can’t reduce your workload by ‘breaking the order’.\u003cbr\u003e But the plain truth is that this reduces the probability of failure to close to zero!”_Jeff Bezos \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e February 26, 2021\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 460 pages | 794g | 152*225*27mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791130635651\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1130635651 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807480874,"sku":"134632","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/4b43e6fd57605b07bac586b0e82e0265.jpg?v=1765417949"},{"product_id":"134634","title":"I read the economy through interest rates. ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDqRPXIP2gjxOVtQJerfI1MeY.png?v=1765118428\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e I read the economy through interest rates. \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/90108397\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe invisible hand that holds and shakes our fate, interest rates!\u003cbr\u003e Interest rates are the driving force behind the economy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e To proactively cope with the coming era of low growth, low prices, low investment, and low interest rates, we need to understand 'interest rates.'\u003cbr\u003e This book says that understanding interest rates allows you to plan your household finances and respond wisely when a crisis strikes.\u003cbr\u003e It explains the interplay between interest rates and prices, stocks, exchange rates, and interest rate policies. It also explains in detail and in an accessible manner who controls interest rates and how they can benefit or harm the economy. \"I Read the Economy Through Interest Rates\" offers a ray of light in an economic climate where it's difficult to see even an inch ahead.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003eBefore you start the book, remember that invisible money and interest rates change our destiny!\u003cbr\u003e As the book begins, incentives are the key to unlocking the economy.\u003cbr\u003e Q\u0026amp;A: Six Things Every Interest Rate Beginner Should Know\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFirst, you need to know the basics to read interest rates.\u003c\/b\u003e\u003cbr\u003e 01 Interest rate is the fee for using money.\u003cbr\u003e 02 Is the unit of interest rate 'percent' or 'percentage point'?\u003cbr\u003e 03 Interest rate, interest rate, yield, and discount rate are all the same thing.\u003cbr\u003e 04 Why interest is higher when borrowing money than when depositing it\u003cbr\u003e 05 The difference between my money and other people's money\u003cbr\u003e 06 Which cost is higher, the cost of debt capital or the cost of equity capital?\u003cbr\u003e 07 Anatomy of the Components of Interest Rates\u003cbr\u003e 08 Market interest rates are like baby frogs\u003cbr\u003e 09 Welfare is my strength!\u003cbr\u003e 10 Correlation is long-term interest rate, load is short-term interest rate\u003cbr\u003e\u003cbr\u003e Advanced Information from Experts: Liquidity Preference Theory \u0026amp; Future Value\/Present Value\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSecond, what are the different types of interest rates?\u003c\/b\u003e\u003cbr\u003e 01 One-day ultra-short-term interest rate, call rate \u003cbr\u003e02 CD interest rate, which was the standard for housing mortgage loans in the past\u003cbr\u003e 03 Mortgage borrowers are crying thanks to CMA!\u003cbr\u003e 04 Base rate for newly reported housing mortgage loans, COFIX rate\u003cbr\u003e 05 Entrust your company's short-term funds to CP.\u003cbr\u003e 06 Another monster we raised, ABCP\u003cbr\u003e 07 Deposit and loan interest rates\u003cbr\u003e 08 Other various interest rates\u003cbr\u003e 09 'CDS Premium': If it's risky, you have to pay more!\u003cbr\u003e 10 Interest rates used in insurance\u003cbr\u003e 11 The profit structure of insurance companies is fundamentally different from that of banks.\u003cbr\u003e\u003cbr\u003e Everything You Need to Know About Bonds from Experts\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThird Yard: Reading the Economy with Essential Interest Rate Knowledge\u003c\/b\u003e\u003cbr\u003e 01 When prices rise too much, interest rates must be raised.\u003cbr\u003e 02 Three '~rations' that represent the game\u003cbr\u003e 03 Is Korea experiencing deflation? Or not?\u003cbr\u003e 04 To raise the exchange rate, lower interest rates.\u003cbr\u003e 05 Is it better for the exchange rate to rise or fall?\u003cbr\u003e 06 The Butterfly Effect in Tokyo: Yen Carry Funds\u003cbr\u003e 07 Why do oil prices keep falling? \u003cbr\u003e08 KIKO, the two faces of Janus\u003cbr\u003e 09 KIKO, there was one in the past too!\u003cbr\u003e 10 How do interest rates affect stock prices?\u003cbr\u003e 11 So, how do interest rates affect real estate?\u003cbr\u003e 12 LTV·DTI, you saved me.\u003cbr\u003e 13 Hey, friend! Should I buy a house or not?\u003cbr\u003e 14 Can the rental price be higher than the sale price?\u003cbr\u003e\u003cbr\u003e Advanced Information Evaluation Theory of Experts\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFourth Yard: Interest Rates and Various Monetary Policies\u003c\/b\u003e\u003cbr\u003e 01 The Strange Bank of Korea\u003cbr\u003e 02 How much money is there? Currency and liquidity indicators\u003cbr\u003e 03 The amount of currency that increases as time goes by\u003cbr\u003e 04 Let's learn about the Bank of Korea's monetary policy.\u003cbr\u003e 05 * Monetary Policy-1 Open Market Operations Policy\u003cbr\u003e 06 * Monetary Policy-2 Reserve Policy: The Multiplier Effect of Money Making Money\u003cbr\u003e 07 Monetary Policy-3.\u003cbr\u003e Loan Policy (Rediscount Policy)\u003cbr\u003e 08 Where did the call rate go, and what about the policy rate?\u003cbr\u003e 09 The 'Liquidity Trap': No matter how much you throw money around, it won't circulate.\u003cbr\u003e 10 US Interest Rate Hike: The Light and Shadow of Rapid Quantitative Easing \u003cbr\u003e11. Oh my goodness, negative interest rates actually exist!: Japan's going backwards\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFifth Yard Interest Rate and Own Asset Price Mechanism\u003c\/b\u003e\u003cbr\u003e 01 Knowing the relationship between interest rates and asset prices makes money visible.\u003cbr\u003e 02 Rosy visions of the future drive up asset prices.\u003cbr\u003e 03 Real opportunities come after the bubble bursts.\u003cbr\u003e 04 The Light and Shadow of Leveraged Investment\u003cbr\u003e 05 Let's take a closer look at the depositor protection system!\u003cbr\u003e 06 Financial products for saving money in a low-interest-rate era: ELS, ELD, ELF\u003cbr\u003e 07 Interest Rate-Related Financial Products: Bonds and Bond Funds\u003cbr\u003e 08 The rich are sensitive to interest rates.\u003cbr\u003e 09 Learn, practice, wait, and when the opportunity comes, move.\u003cbr\u003e\u003cbr\u003e As I conclude the book, will the world become like Japan?\u003cbr\u003e References\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3025\/MidCate002\/302412888.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Interest rate is the 'fee for using money'.\u003cbr\u003e To be precise, interest is the fee for using money, and the interest rate is expressed as a percentage, and this is called the 'interest rate'. \u003cbr\u003eIt is a very natural economic practice to receive a fair fee from someone else when they use your property.\u003cbr\u003e You also have to pay a usage fee when renting a snowboard at a ski resort or a car from a rental car company.\u003cbr\u003e The same goes for money.\u003cbr\u003e When you use someone else's money, you can't use it for free.\u003cbr\u003e Therefore, it is only natural that you have to pay interest, which is a usage fee, for borrowing it.\u003cbr\u003e But still, I feel the gaze of many people behind my head, thinking, 'But it doesn't seem like making money with money is a very good thing.'\u003cbr\u003e Yes, that's right.\u003cbr\u003e In fact, in the past, lending money and charging interest was considered immoral and was even banned.\u003cbr\u003e In medieval Europe, the act of charging interest was considered sinful and contrary to Christian doctrine.\u003cbr\u003e Of course, numerous scientific and religious theories emerged to justify this, but there were also many counterarguments. \u003cbr\u003eMoreover, Islamic countries still officially prohibit the practice of charging interest.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 33~34\u003cbr\u003e\u003cbr\u003e If you calculate it using the above compound interest method, it will increase to 133.1 million won after 3 years.\u003cbr\u003e It is 3.1 million won more than the 130 million won amount calculated using the simple interest method after 3 years.\u003cbr\u003e At this point, some people might scoff and say, \"Hey, why are you talking about the power of compound interest when there's only that little difference?\"\u003cbr\u003e But the time wasn't ripe for such contempt! Ten years had passed.\u003cbr\u003e What will be the difference between simple and compound interest after 10 years? In the simple interest case, the interest will be 100 million won.\u003cbr\u003e However, in the case of compound interest, interest continues to accrue, and after 10 years, the interest amount becomes 159.37 million won.\u003cbr\u003e The difference is more than 50 million won.\u003cbr\u003e This is a moment when the annual salary of a manager at a major corporation fluctuates.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 70\u003cbr\u003e \u003cbr\u003eSince the beginning of the new year in 2016, the global economy has been suffering from a currency war.\u003cbr\u003e This is because the whole world is making every effort to raise the exchange rate.\u003cbr\u003e An exchange rate appreciation is a devaluation of a country's currency, that is, a decrease in the value of the country's currency.\u003cbr\u003e Anything devaluing seems unhealthy, but why are countries around the world so desperate these days to devalue their currencies? To put it simply, a rising exchange rate makes domestic products more price competitive, boosting exports.\u003cbr\u003e Therefore, corporate profitability can be increased and the company can escape the recession.\u003cbr\u003e Also, as the exchange rate rises, import prices also rise.\u003cbr\u003e For countries that have recently been struggling with concerns about falling prices, or deflation, rising import prices will naturally help them escape the downward trend. \u003cbr\u003eSo how can we raise the exchange rate? There's one good way.\u003cbr\u003e The solution is to lower interest rates.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 185\u003cbr\u003e\u003cbr\u003e There is a saying that if you want to make money, you have to stand in line with the rich.\u003cbr\u003e This means that if you invest in an investment that the rich are beginning to pay attention to, you are more likely to get good results.\u003cbr\u003e Maybe that's why people pay so much for a meal with Warren Buffett, the Oracle of Omaha.\u003cbr\u003e However, these rich people are quite sensitive to interest rates.\u003cbr\u003e In other words, the investment destinations that the rich are interested in are often determined by interest rate fluctuations.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.\u003cbr\u003e 337\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eEvery economy begins and ends with interest rates.\u003cbr\u003e Now is the time to pay attention to interest rates.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Since the beginning of capitalism, the world has always been designed and operated with growth in mind. \u003cbr\u003eStill, most politicians and bureaucrats around the world are accustomed to making policies based on the premise of growth.\u003cbr\u003e However, currently, economic growth rates, inflation, investment, and interest rates around the world are at historic lows.\u003cbr\u003e The era of growth is over.\u003cbr\u003e We cannot survive in the capitalist era the way we have done things so far.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The author says that to proactively cope with the coming era of low growth, low prices, low investment, and low interest rates, we must understand 'interest rates.'\u003cbr\u003e Interest rates are a representative indicator of our current economic situation.\u003cbr\u003e Prices, stocks, exchange rates, interest rate policies, and interest rates are in a push-and-pull relationship with each other.\u003cbr\u003e It is very useful to know who moves interest rates and how they should be moved to help or hurt the economy. \u003cbr\u003eMoreover, in an economic crisis like the current one, it is more important than anything else to know how interest rate trends affect the economy in order to respond wisely.\u003cbr\u003e If you just sit there and passively follow the market flow, you will inevitably lose money without even realizing it.\u003cbr\u003e This is why you need to pay attention to interest rates.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLaughing at interest rates, crying at interest rates\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e There are two types of people in our country.\u003cbr\u003e That is, there are those who want house prices to rise and those who want house prices to fall.\u003cbr\u003e People who bought a house with a mortgage loan can only sell it and pay off the debt if the house price goes up.\u003cbr\u003e On the other hand, people who are worried about the ever-increasing rent every two years can only buy a house and live a stable life if the house prices go down.\u003cbr\u003e This is an unavoidable livelihood issue.\u003cbr\u003e\u003cbr\u003e The housing price issue, which has such a huge impact on us, is also directly or indirectly connected to ‘interest rates.’ \u003cbr\u003eWe cry and laugh because of interest rates, and we cannot separate interest rates from our lives.\u003cbr\u003e If you don't understand interest rates, you will be forever left behind in the harsh capitalist society of the 21st century.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSix things you absolutely must know if you're new to interest rates!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ1.\u003cbr\u003e Why do we need to know interest rates now?\u003cbr\u003e\u003c\/b\u003e ▷ Starting in 2014, jeonse prices began to seriously squeeze the lives of ordinary people.\u003cbr\u003e Why are jeonse prices skyrocketing? Ultimately, it's because persistently low interest rates leave landlords with nowhere to put the jeonse deposits they receive.\u003cbr\u003e As a result, people started to change the jeonse to monthly rent or half-monthly rent, and eventually the jeonse supply decreased and prices rose.\u003cbr\u003e Ultimately, the rise in rent is caused by interest rates.\u003cbr\u003e\u003cbr\u003e The whole world is currently struggling with a recession.\u003cbr\u003e And no one can guarantee the future direction or aftereffects. \u003cbr\u003eThe expected aftereffects include 'super inflation' due to the massive money injection and ultra-low interest rates, or, if not, falling into a liquidity trap and falling into the abyss of 'deflation' despite the money injection.\u003cbr\u003e Inflation and deflation, even if they are in opposite directions, will bring us great trials and suffering rather than hope.\u003cbr\u003e Therefore, to avoid being caught in this situation, you need to manage your cash flow well.\u003cbr\u003e And at the core of it all is ‘interest rates.’\u003cbr\u003e In other words, if you don't understand interest rates, it's difficult to predict and respond.\u003cbr\u003e This is not just a story about governments or businesses.\u003cbr\u003e This also applies to our common people who are sensitive to rent and tired of loan interest.\u003cbr\u003e Therefore, in order to overcome any crisis that may come in the future, we must understand the characteristics and trends of interest rates.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ2.\u003c\/b\u003e \u003cbr\u003eWhat are the characteristics of interest rates?\u003cbr\u003e ▷ Interest rates tend to move in the opposite direction to asset prices.\u003cbr\u003e When interest rates are at their peak, asset prices are at their bottom, and when interest rates are at their bottom, asset prices are at their peak.\u003cbr\u003e To put it more bluntly, are interest rates at their peak now? If so, you should buy a house. If not, you should wait.\u003cbr\u003e Anyone who wants to invest like this must carefully monitor interest rate trends.\u003cbr\u003e This is because interest rates can be used as a yardstick to determine the bottom and top of asset prices.\u003cbr\u003e Moreover, interest rates tend to rise when a liquidity crisis occurs.\u003cbr\u003e Therefore, people preparing to start a business should also carefully monitor interest rate trends.\u003cbr\u003e When interest rates are high, money doesn't circulate well in the market, so it can be difficult to secure funds to start a business.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ3.\u003cbr\u003e What is the relationship between interest rates and exchange rates?\u003c\/b\u003e\u003cbr\u003e ▷ Generally, when a country's interest rate rises, its exchange rate falls. \u003cbr\u003eExchange rate is the relative exchange value.\u003cbr\u003e In other words, the exchange rate is 'how much Korean won is needed to exchange 1 US dollar?'\u003cbr\u003e Therefore, when the value of our country's currency rises, the exchange rate falls, and vice versa.\u003cbr\u003e This can be illustrated with a simple example.\u003cbr\u003e Let's say the exchange rate rose from 1,000 won to 1 dollar to 1,500 won.\u003cbr\u003e Previously, you could exchange 1,000 won for 1 dollar, but now you have to pay a whopping 1,500 won to exchange it for 1 dollar, which means that the value of our currency has fallen.\u003cbr\u003e\u003cbr\u003e Rising won-dollar exchange rate = depreciation of the won\u003cbr\u003e Falling won-dollar exchange rate = Won appreciation (appreciation)\u003cbr\u003e\u003cbr\u003e The effect of interest rates on exchange rates is as follows.\u003cbr\u003e If interest rates in Korea suddenly rise, many investors, both domestic and foreign, will come to invest in the Korean market. \u003cbr\u003eBut just as there is Roman law in Rome, there is a law in Korea that says you must invest in Korean Won.\u003cbr\u003e Therefore, foreign investors will try to convert all their overseas funds (especially dollars) into Korean won in the foreign exchange market and invest them in Korea.\u003cbr\u003e If that happens, the forces trying to exchange dollars for won will increase in the foreign exchange market.\u003cbr\u003e What does it mean to exchange dollars for won? It means selling dollars and buying won.\u003cbr\u003e The more buying power there is on any asset, the higher its price (value) will go.\u003cbr\u003e Of course, the more selling pressure there is, the lower the price (value) goes.\u003cbr\u003e In the above example, the value of the won increases as the buying pressure on the won increases, and the value of the dollar decreases as the selling pressure on the dollar increases.\u003cbr\u003e However, as you can see from the organized table, the rise in the value of the won is directly related to the fall in the exchange rate.\u003cbr\u003e Therefore, when interest rates in Korea rise, the won-dollar exchange rate falls.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Interest rates up ⇒ exchange rates down \u003cbr\u003eInterest rate ↓ ⇒ Exchange rate ↑\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ4.\u003cbr\u003e What is the relationship between interest rates and inflation?\u003c\/b\u003e\u003cbr\u003e ▷ Prices are the prices of goods.\u003cbr\u003e And the price of money is the interest rate.\u003cbr\u003e Therefore, the general view is that raising interest rates when prices rise will stabilize prices.\u003cbr\u003e When prices continue to rise, people start hoarding.\u003cbr\u003e Because people are anxious about how much prices will rise tomorrow, they tend to buy things in advance.\u003cbr\u003e As hoarding increases, prices rise further, a vicious cycle repeats itself.\u003cbr\u003e It's so obvious, but you need money to buy things.\u003cbr\u003e But no one carries all their money in their wallet.\u003cbr\u003e Most people put their money in the bank just to earn interest.\u003cbr\u003e So, if you want to do private investment, you have to go to the bank and get money. \u003cbr\u003eBut what if we raise interest rates, the price of money? People will no longer feel the need to hoard.\u003cbr\u003e Because, as the price of goods rises (or even more), interest is added, so it is actually a loss to buy goods in advance this time.\u003cbr\u003e Then, people will not have to go to the bank to withdraw money, and hoarding will naturally decrease, and prices will stabilize.\u003cbr\u003e In theory, we can see that interest rates should be raised by the amount of inflation.\u003cbr\u003e\u003cbr\u003e Prices rise ⇒ Interest rates rise ⇒ Price stability\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ5.\u003cbr\u003e What is the correlation between interest rates and asset prices?\u003c\/b\u003e\u003cbr\u003e ▷ Interest rates and asset prices tend to move in opposite directions.\u003cbr\u003e In other words, when interest rates rise, asset prices fall.\u003cbr\u003e What is an asset? It's something that generates money for itself. \u003cbr\u003eThese include interest-bearing deposit assets, real estate assets that generate rental income, and fund assets that generate investment returns.\u003cbr\u003e So how are their prices determined? Let's look at an example.\u003cbr\u003e If a deposit with an annual interest rate of 10% yields 1 million won in interest after one year, what would be the appropriate price to pay? Theoretically, it's 10 million won (after deducting taxes and other expenses).\u003cbr\u003e Because if you put in 10 million won and receive 10% interest per year, that is 1 million won.\u003cbr\u003e If you bought these deposit assets for 9 million won, you bought them cheaply compared to the fair price, and if you paid 11 million won, you bought them expensively.\u003cbr\u003e Here's another example.\u003cbr\u003e If the interest rate is 5% per annum, how much would you pay for a deposit with the same conditions, earning 1 million won in interest? It's 20 million won.\u003cbr\u003e Because 5% annual interest on 20 million won is 1 million won. \u003cbr\u003eWe can discover an interesting fact here.\u003cbr\u003e The lower the interest rate, the higher the price of deposit assets.\u003cbr\u003e Of course, conversely, when interest rates rise, prices fall.\u003cbr\u003e When future earnings are certain, we can see that asset prices move in the opposite direction to the rise and fall of interest rates.\u003cbr\u003e\u003cbr\u003e There is another way to explain it.\u003cbr\u003e When interest rates rise, people will be satisfied with the interest on their deposits.\u003cbr\u003e During the foreign exchange crisis in the late 1990s, people received high interest rates of up to 30% per year.\u003cbr\u003e I didn't feel the need to invest in stocks or real estate.\u003cbr\u003e So people will start selling stocks and real estate, and asset prices will fall.\u003cbr\u003e When interest rates are very low, people are less likely to be friendly with banks.\u003cbr\u003e Even if you deposit money in a bank, you only get a pittance in interest.\u003cbr\u003e So money leaves the banks and goes into the stock and real estate markets.\u003cbr\u003e Asset prices are rising. \u003cbr\u003eTherefore, by observing the trend of interest rates, you can gauge when to invest in assets or not.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQ6.\u003cbr\u003e Who moves interest rates?\u003c\/b\u003e\u003cbr\u003e ▷ 1) The financial market moves.\u003cbr\u003e It was said that interest rate is the value of money.\u003cbr\u003e Does money have a price? Of course it does.\u003cbr\u003e The interest received on lending money is the price of money.\u003cbr\u003e Therefore, when the borrower's risk of default is high or their credit rating is low, interest rates rise. This is precisely why interest rates in Korea were so high during the IMF bailout.\u003cbr\u003e Also, interest rates rise when there is a liquidity crisis due to a lack of money in the market.\u003cbr\u003e A representative example is the global financial crisis in late 2008, when, despite the government's drastic cuts to the policy interest rate, market interest rates did not fall but rather rose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Credit rating ↓ + liquidity ↓ ⇒ interest rate ↑\u003cbr\u003e Credit rating up + liquidity up ⇒ interest rate down\u003cbr\u003e \u003cbr\u003eOf course, these credit ratings and liquidity are determined by numerous participants in the financial market.\u003cbr\u003e In the financial market, the creditworthiness and liquidity of an individual, company, or country are assessed, and the interest rate, which is the price of money, is determined by the number of people willing to lend money or the number of people willing to borrow money.\u003cbr\u003e Therefore, interest rates are always subject to change.\u003cbr\u003e As credit ratings, liquidity, and the supply and demand for funds among various participants in the financial market change constantly, interest rates, like a living organism, are bound to change constantly.\u003cbr\u003e\u003cbr\u003e 2) The Bank of Korea is moving.\u003cbr\u003e The Bank of Korea's top priority is price stability.\u003cbr\u003e To stabilize prices, the Bank of Korea raises and lowers the policy interest rate.\u003cbr\u003e As explained earlier, this is done by using the relationship between prices and interest rates.\u003cbr\u003e In this way, not only the financial market but also the Bank of Korea moves interest rates. \u003cbr\u003eOf course, it moves artificially as needed.\u003cbr\u003e So, if the Bank of Korea were to raise the base rate from 1% to 2% tomorrow, would it actually rise that much? No.\u003cbr\u003e So how does the Bank of Korea move interest rates?\u003cbr\u003e\u003cbr\u003e The Bank of Korea first announces that it will raise the base interest rate to 2%, and then publicly sells the bonds (eligible securities) it holds to commercial banks.\u003cbr\u003e Then, from the commercial bank's perspective, the money received from purchasing bonds is paid to the Bank of Korea.\u003cbr\u003e When money is absorbed from the market to the Bank of Korea, money becomes scarce in the market and the price of money, which is the interest rate, rises.\u003cbr\u003e As announced, the Bank of Korea adjusts interest rates by absorbing money in the market by selling bonds only enough to raise the base interest rate by 1% to 2%.\u003cbr\u003e Of course, interest rates cannot be raised unconditionally just because prices are rising.\u003cbr\u003e because. \u003cbr\u003eThis is because interest rate hikes could make it difficult for borrowers to borrow, leading to a decrease in consumption and a contraction in the economy.\u003cbr\u003e In particular, considering that household debt in Korea reached a total of 1,200 trillion won at the end of 2015 and the outstanding balance of bank mortgage loans alone was 477 trillion won, interest rates cannot be raised indiscriminately just because prices are rising.\u003cbr\u003e Therefore, it is common for the Bank of Korea, whose primary goal is price stability, and the Ministry of Strategy and Finance, which is responsible for overall economic recovery, to be at odds with each other. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 15, 2020\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 352 pages | 152*225*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788994747606\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8994747605 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807611946,"sku":"134634","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/08ebae58c0a5415451d3684db314e869.jpg?v=1765417962"},{"product_id":"134638","title":"Smart Asset Allocation Investor ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RCeYD48WjW2SIUP1BILZLjWrR.png?v=1765118443\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Smart Asset Allocation Investor \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/80818012\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \"The Intelligent Asset Allocation Investor\" presents a roadmap for smart asset allocation investors who minimize risk and maximize returns. \u003cbr\u003eThe author does not offer any secrets or magic solutions to investing.\u003cbr\u003e He provides investment stability and a long-term perspective on how to build and manage a portfolio based on historical data.\u003cbr\u003e Above all, the author emphasizes avoiding the claims of investment advisors and experts who promise huge returns on your hard-earned money.\u003cbr\u003e Because no one can predict the future market.\u003cbr\u003e Through this book, we can understand how investing in certain assets can reduce risk and improve returns, and furthermore, what kind of portfolio is appropriate for an investor's investment horizon, through a variety of case studies.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Author's Preface\u003cbr\u003e Recommendation 1 - Economist Hong Chun-wook\u003cbr\u003e Recommendation 2 - Shin Jin-oh, Chairman of Value Leaders\u003cbr\u003e\u003cbr\u003e Entering\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 1.\u003cbr\u003e General Considerations\u003c\/b\u003e\u003cbr\u003e standard deviation\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2.\u003cbr\u003e Risk and Return\u003c\/b\u003e \u003cbr\u003eIndividual Asset Classes: 1926-1998 \/ Everyone's Grandchildren Must Be Rich \/ Asset Classes 1970-1998 \/ The Problem with Historical Returns \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3.\u003cbr\u003e Movements in multi-asset portfolios\u003c\/b\u003e\u003cbr\u003e Another Suggestion from Uncle Fred \/ Modeling the Movements of a Simple Portfolio \/ Handling Multiple Low-Correlation Assets \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4.\u003cbr\u003e Actual portfolio movements\u003c\/b\u003e\u003cbr\u003e Checking the Movements of a Complex Portfolio \/ Another Conversation with Uncle Fred \/ Small-Cap vs. Large-Cap \/ The Efficient Line \/ The Experts \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5.\u003cbr\u003e Optimal asset allocation\u003c\/b\u003e\u003cbr\u003e Calculating Optimal Asset Allocation \/ More Bad News \/ Diversifying Across Countries Using Small Caps \/ Asset Allocation: A Three-Step Approach \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 6.\u003cbr\u003e market efficiency\u003c\/b\u003e \u003cbr\u003eFrom Alpha Man to Appman \/ Why Fund Managers Get It So Wrong? \/ Case Study: The January Effect \/ Index Investing Is the Answer \/ Survivorship Bias \/ Are You Paying Taxes? \/ Investment Newsletter \/ Dealing with Mr. Market \/ It's Not a Complete 'Random Walk' \/ What Does It All Mean? \/ Yin and Yang \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 7.\u003cbr\u003e Various investment stories\u003c\/b\u003e\u003cbr\u003e Value Investing \/ 'New Era' Investing \/ A New Paradigm: Dow 36,000 \/ Hedging: The Currency Effect of Foreign Currency Holdings \/ Dynamic Asset Allocation \/ Behavioral Finance \/ [Key Points]\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 8.\u003cbr\u003e Implementing an Asset Allocation Strategy\u003c\/b\u003e\u003cbr\u003e Asset Allocation Selection \/ Tax Planning \/ Index Fund Product Recommendations: Vanguard and DFA \/ Bonds \/ Treasury Ladder \/ Detailed Asset Allocation Decisions \/ Putting Asset Allocation into Practice \/ Does It Have to Be This Complicated? \/ Everything Fund \/ Retirement: The Biggest Risk of All \/ Cousin Harry Asks for Your Advice\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 9.\u003cbr\u003e Books and sites to help you invest\u003c\/b\u003e \u003cbr\u003eRecommended Reading Lists \/ Useful Websites for Asset Allocation Investors\u003cbr\u003e\u003cbr\u003e Preface to the 2001 First Edition - William Bernstein\u003cbr\u003e Translator's Note - Kim Seong-il\u003cbr\u003e Appendix 1.\u003cbr\u003e Portfolio analysis method\u003cbr\u003e Appendix 2.\u003cbr\u003e Correlation coefficient between asset classes\u003cbr\u003e Glossary\u003cbr\u003e References\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2641\/MidCate002\/264017182.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"A great book!\" Highly recommended by investment guru John Bogle.\u003cbr\u003e\u003cbr\u003e A letter of recommendation from Dr. Hong Chun-wook, Korea's leading economist.\u003cbr\u003e A letter of recommendation from Shin Jin-oh, Chairman of Value Leaders, the pioneer of value investing.\u003cbr\u003e 『Magic Money Rolling』, an asset allocation investment book for individual investors,\u003cbr\u003e Translated by Kim Seong-il, author of \"Magic Pension Rolling\"\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e “Investing is a subject that requires lifelong study.\u003cbr\u003e My greatest hope is that this book will inspire you to learn more about investing.”\u003cbr\u003e -William Bernstein\u003cbr\u003e\u003cbr\u003e Nowadays, personal asset management is becoming increasingly difficult. \u003cbr\u003eAs economic growth rates worldwide decline and demand for investment funds shrinks, interest rates are falling into negative territory.\u003cbr\u003e Additionally, with life expectancy increasing, more retirement funds are needed after retirement.\u003cbr\u003e It's been a long time since the world became one where it's hard to make money, but it's even harder to make money.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Therefore, in a global financial market rife with uncertainty, balancing risk and return is more important than ever.\u003cbr\u003e William Bernstein, author of the investment classics \"The Four Pillars of Investing,\" \"The Birth of Wealth,\" and \"A Global History of Trade,\" helps many people build wealth through a carefully diversified portfolio.\u003cbr\u003e A neurologist, he studied the basics of asset allocation with the goal of building sufficient assets to prepare for his retirement through as few risky investments as possible. \u003cbr\u003eHowever, the author admits that while he thought he was writing a book for ordinary salaried workers trying to achieve their financial goals, he ended up writing a book for math geeks instead.\u003cbr\u003e\u003cbr\u003e So what's the use of this book, published nearly 20 years ago and seemingly intended for eccentrics? It introduces the fundamentals of finance in a rational and analytical way.\u003cbr\u003e First, this book covers a wide range of aspects, including not only quantitative aspects but also historical, psychological, and institutional aspects.\u003cbr\u003e It can also serve as an introductory book for those who want to delve deeper into related topics.\u003cbr\u003e Second, the book was first published in September 2000, at the height of the largest market bubble in American history.\u003cbr\u003e So, this book shows what a true investor looks like in an uncertain market and what they feel. \u003cbr\u003eThird, the portfolio recommended in this book may seem outdated, but it still works just as well today as it did in the past.\u003cbr\u003e\u003cbr\u003e How can we avoid the risks of a sharp stock market downturn like the one in the summer of 2019? This book will be of great help to anyone struggling with this question.\u003cbr\u003e Through various examples, you can understand how investing in certain assets can reduce risk and improve returns, and furthermore, what kind of portfolio is appropriate for an investor's investment period.\u003cbr\u003e This book is recommended for those who want to secure a solid retirement fund for the future, those who want to manage their investment assets effectively by splitting up their busy daily lives, and those who want to systematically plan their financial status while looking at their lives.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eIn particular, this book was translated and reviewed by the author of 『Magic Money Rolling (2017)』, which deals with asset allocation investment strategies for individual investors in Korea, and 『Magic Pension Rolling (2019)』, which guides investment portfolios tailored to the domestic pension and tax-saving system, to help readers understand.\u003cbr\u003e If this book presented a portfolio suited to the American situation, the translator's note reconstructs and presents a portfolio suited to the Korean situation.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e October 25, 2019\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 376 pages | 530g | 148*210*24mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788998342562\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8998342561 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807743018,"sku":"134638","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/1f19cb7b71fca84dd21689d7b3041ee5.jpg?v=1765417976"},{"product_id":"134642","title":"Elon Musk, Architect of the Future ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDtDMrGpvnmQ36rvvCnvGwyhv.png?v=1765118456\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Elon Musk, Architect of the Future \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/17831314\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e The first official biography delves into the life of entrepreneurial genius Elon Musk and his triumphs and failures in Silicon Valley.\u003cbr\u003e From his childhood in South Africa to his rise to recognition as one of the world's most innovative entrepreneurs, this comprehensive account of Elon Musk's life is the most accurate yet, based on extensive interviews. \u003cbr\u003eThis is a meticulously researched record of the growth process he and his companies have gone through, from PayPal and X.com to Tesla Motors, SpaceX, and SolarCity. You can see his journey of designing the future of humanity by going beyond conventional wisdom with his genius talent and reckless passion.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Chapter 1: The World Elon Musk Dreams of\u003cbr\u003e Chapter 2: To the Land of Dreams\u003cbr\u003e Chapter 3: Things That Can Change the Future of Humanity\u003cbr\u003e Chapter 4 Zip2: The Adventure Begins\u003cbr\u003e Chapter 5: Silicon Valley's Protagonists: The PayPal Mafia\u003cbr\u003e Chapter 6: Rocket Crazies\u003cbr\u003e Chapter 7: Supercars that Run on Electricity\u003cbr\u003e Chapter 8: The Gorgeous and Dangerous Iron Man\u003cbr\u003e Chapter 9: The Challenge of SpaceX Rockets\u003cbr\u003e Chapter 10: The Electric Car's Counterattack\u003cbr\u003e Chapter 11: Elon Musk, the Icon of Future Industries\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate511\/MidCate005\/51040078(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eElon Musk, Architect of the Future\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Musk gave me access to his company's executives, friends, and family.\u003cbr\u003e We decided to meet up for dinner once a month while I was writing the book.\u003cbr\u003e It was the first time Musk had revealed the inner workings of his world to a reporter.\u003cbr\u003e About two and a half hours after we met, Musk stood up, his hands on the table, paused for a moment, looked me in the eye, and blurted out an absurd question.\u003cbr\u003e “Do you think I’m out of my mind?”\u003cbr\u003e It was only after spending a lot of time with Musk that I realized that the question was not directed at me, but at himself.\u003cbr\u003e Musk stared intently into my eyes, as if trying to make his own judgment about whether I was trustworthy or not. \u003cbr\u003eAfter a while, we shook hands and parted ways, and Musk drove off in Tesla's red Model S. ---「Chapter 1.\u003cbr\u003e From \"The World Elon Musk Dreams of\"\u003cbr\u003e\u003cbr\u003e In early 2012, cynics like myself had to acknowledge what Musk had actually accomplished.\u003cbr\u003e His companies, once on the brink of collapse, were achieving unprecedented success.\u003cbr\u003e SpaceX launched a supply capsule to the International Space Station and returned it safely to Earth.\u003cbr\u003e Tesla Motors took the auto industry by storm and shocked Detroit with its Model S, a stunning, all-electric passenger car.\u003cbr\u003e By achieving these two feats, Musk stands out among the business giants. \u003cbr\u003eThe only person to achieve comparable success in different industries is Steve Jobs, who made a hugely successful Pixar film the same year he launched a new product at Apple.\u003cbr\u003e But Musk's activities are ongoing.---「Chapter 1.\u003cbr\u003e From \"The World Elon Musk Dreams of\"\u003cbr\u003e\u003cbr\u003e What Musk is developing, though lacking from many entrepreneurs in Silicon Valley, is a meaningful worldview.\u003cbr\u003e Musk, who pursues a grand dream that no one else could have conceived, is not a CEO chasing wealth, but rather a general commanding an army to protect the goddess of victory.\u003cbr\u003e While Facebook CEO Mark Zuckerberg wants to help people share baby photos, Musk wants to offer a helping hand to humanity, preventing its own self-inflicted or accidental demise.\u003cbr\u003e To achieve this, the life Musk leads is beyond imagination. ---「Chapter 1. \u003cbr\u003eFrom \"The World Elon Musk Dreams of\"\u003cbr\u003e\u003cbr\u003e He invested most of the money he made from selling Zip2 into X.com.\u003cbr\u003e But even by the risk-taking standards of Silicon Valley, investing so much of his newly minted wealth in a business with an uncertain future like online banking was a shock in itself.\u003cbr\u003e Ed Ho, a former Zip2 executive who co-founded X.com, explains:\u003cbr\u003e “This is the difference between Elon and ordinary people.\u003cbr\u003e Elon is personally willing to take almost crazy risks.\u003cbr\u003e If you do business like that, you'll either be successful or fail.\" He showed an innate ability to read people's minds and technological trends.\u003cbr\u003e We've already set our sights and started targeting markets before others have even grasped the power of the Internet.\u003cbr\u003e ---Chapter 5.\u003cbr\u003e From \"Silicon Valley's Protagonist, PayPal Mafia\"\u003cbr\u003e \u003cbr\u003eHe fired a marketing employee who wrote an email that was grammatically incorrect, and he also let go of an employee who, Musk recalls, hadn't been performing \"greatly\" recently.\u003cbr\u003e A former Tesla executive testified:\u003cbr\u003e “Elon can sometimes act incredibly threatening, but he doesn’t really know how much of a standout he is.\u003cbr\u003e If you say you made that choice because that's the way things have been done in the industry, you'll be kicked out right away.\u003cbr\u003e Elon would definitely say something like this:\u003cbr\u003e 'I never want to hear that again.\u003cbr\u003e We have to give it our all, so a half-assed approach to work is absolutely unacceptable.' Elon dismisses employees whose work ethic he doesn't like, and only keeps those he deems trustworthy. \u003cbr\u003e“You have to think of him as an employee who is as crazy as you are to keep him around.” This atmosphere permeated the entire company, and everyone quickly understood that Musk was serious about business. ---「Chapter 7.\u003cbr\u003e Among the \"supercars that run solely on electricity\"\u003cbr\u003e\u003cbr\u003e The roadster was a sensation in the automotive world.\u003cbr\u003e The debate over electric cars has been heated to the point of being overly heated.\u003cbr\u003e The sleek and fast electric car has everyone's heart racing.\u003cbr\u003e The same month the Santa Monica event took place, the Pebble Beach Concours d'Elegance, a festival and competition of rare automobiles, kicked off.\u003cbr\u003e Tesla has become a hot topic here as well, and the event organizers have offered to waive the exhibition fee and let them exhibit the Roadster. \u003cbr\u003eDozens of visitors to the Tesla booth at the event pre-ordered Roadsters on the spot, writing checks for $100,000. ---「Chapter 7.\u003cbr\u003e Among the \"supercars that run solely on electricity\"\u003cbr\u003e\u003cbr\u003e According to Robert Downey Jr., Musk, like the movie's protagonist Stark, is the type of person who \"gets caught up in his ideas, burns his body and mind\" and doesn't waste a moment.\u003cbr\u003e Back at the Iron Man production studio, Downey asked director Favreau to make sure Stark's workshop in the film featured a Tesla Roadster.\u003cbr\u003e Downey said:\u003cbr\u003e “After meeting him in person, it felt like Elon was in the workshop.\u003cbr\u003e Stark and Elon seemed like people who lived in the same era.\"---「Chapter 8.\u003cbr\u003e From \"The Gorgeous and Dangerous Iron Man\"\u003cbr\u003e \u003cbr\u003eGracias, founder and CEO of Valo Equity and a close friend of Musk's, got a good sense of Musk's personality throughout 2008.\u003cbr\u003e Musk arrived in the United States penniless, had lost his young son, was a public figure ridiculed by reporters and his ex-wife, and his life's work was in danger of being destroyed.\u003cbr\u003e Gracias said:\u003cbr\u003e “Elon has the ability to work harder and handle stress better than anyone I’ve ever met.\u003cbr\u003e What he went through in 2008 was something no one in the world could have overcome.\u003cbr\u003e But Elon didn't just hold on.\u003cbr\u003e I kept working and didn't lose focus.\u003cbr\u003e Most people feel fear when faced with that kind of pressure.\u003cbr\u003e So you make wrong decisions.\u003cbr\u003e But Elon takes an extremely rational attitude. \u003cbr\u003eYou can still make clear decisions with a long-term perspective.\u003cbr\u003e The more difficult the situation, the more rational the decisions we make.\u003cbr\u003e Anyone who has seen what Elon went through firsthand will come to respect him.\u003cbr\u003e Elon's ability to overcome hardship is truly the best.\"---「Chapter 8.\u003cbr\u003e From \"The Gorgeous and Dangerous Iron Man\"\u003cbr\u003e\u003cbr\u003e The sight that unfolded as Musk opened the capsule's door and emerged was truly spectacular.\u003cbr\u003e The spaceship that scientists and filmmakers have dreamed of has finally been completed.\u003cbr\u003e Most surprisingly, Musk announced that Dragon 2 can land softly anywhere it wants.\u003cbr\u003e This meant that spaceships would no longer sink in the ocean or be discarded after a single use. (p. 373) [Chapter 9.\u003cbr\u003e From \"SpaceX's Challenge\"\u003cbr\u003e \u003cbr\u003eJust months after its launch in November 2012, the Model S was named Motor Trend's first unanimous Car of the Year award since the magazine began conducting its survey.\u003cbr\u003e Motor Trend praised the Model S for being the first non-combustion engine car to win Car of the Year, writing that it drives like a sports car, shifts as smoothly as a Rolls-Royce, has as much cargo space as a Chevrolet Equinox, and is more energy efficient than a Toyota Prius.\u003cbr\u003e A few months later, Consumer Reports gave the Model S its highest score ever, 99 out of 100, calling it the best car ever produced.\u003cbr\u003e Around this time, Model S sales began to soar, along with Tesla's stock price.\u003cbr\u003e General Motors has formed a team to study the Model S, Tesla, and Elon Musk's management style. ---Chapter 10.\u003cbr\u003e From \"Tesla's Counterattack\"\u003cbr\u003e \u003cbr\u003eMusk explained the whole situation to Page and verbally agreed to sell Tesla to Google.\u003cbr\u003e Musk was reluctant, but selling seemed like the only way for Tesla to survive going forward.\u003cbr\u003e Musk feared more than anything that if he sold the company, the new owner would ignore Tesla's goals and make his own decisions.\u003cbr\u003e I wanted to make sure that Tesla could ultimately mass produce electric cars.\u003cbr\u003e So, he set a condition that he would be given management rights for eight years after the sale or until a mass market for electric vehicles was formed, and that he would be given $5 billion in support to expand the factory facilities.\u003cbr\u003e Several Google lawyers opposed Musk's demands, but Musk and Page refused to give up negotiations.\u003cbr\u003e Considering Tesla's value at the time, the acquisition cost was approximately $6 billion. ---Chapter 10. \u003cbr\u003eFrom \"Tesla's Counterattack\"\u003cbr\u003e\u003cbr\u003e A few years ago, people lumped Musk in with those who hyped up new technologies.\u003cbr\u003e But as the braggart Musk transformed into a revered activist in Silicon Valley, he gradually built up his achievements.\u003cbr\u003e Peter Thiel said, “Elon has some of the most talented people in the aerospace and automotive industries.\u003cbr\u003e Because we're the only company in the United States that can create new and exciting products.\u003cbr\u003e Both companies embody the vision of inspiring talented people to achieve remarkable things.” Thiel believes Musk’s goal of sending humans to Mars is something to be taken seriously and that it offers hope to the public—Chapter 11.\u003cbr\u003e Among the “Icons of Future Industries”\u003cbr\u003e \u003cbr\u003eWhen Musk announced in 2014 that he would fully disclose Tesla's patents, analysts tried to determine if it was a bid for media attention or if there were hidden motives or traps.\u003cbr\u003e But Musk's intentions were simple.\u003cbr\u003e Because many people want to make and buy electric cars.\u003cbr\u003e Musk believes the future of humanity depends on it.\u003cbr\u003e If Tesla opens up its patents so other companies can more easily build electric cars, it's good for humanity, and for that to happen, the ideas for building electric cars should be free.\u003cbr\u003e Cynics will scoff at Musk's thinking, and understandably so.\u003cbr\u003e But Musk is programmed to behave this way, and he is overly serious when explaining his thoughts. ---「Chapter 11.\u003cbr\u003e Among the “Icons of Future Industries”\u003cbr\u003e\u003cbr\u003e He believes that humans are dangerous beings who limit their own abilities. \u003cbr\u003eAnd because he wants to fix this, anyone who brings up a bad idea in a meeting or makes a mistake at work is hindering Musk's efforts.\u003cbr\u003e That doesn't mean I hate those kinds of people.\u003cbr\u003e It would be more accurate to say that they are distressed by the fact that humanity has been in danger for so long because of the mistakes they make.\u003cbr\u003e Being told he doesn't feel emotions is a symptom of Musk feeling like he's the only one who truly understands the urgency of his mission.\u003cbr\u003e Because they believe their mission is so important, they are insensitive and impatient when it comes to understanding other people's feelings.\u003cbr\u003e So, employees feel that they must either do their best to help solve the problem or step down. \u003cbr\u003eMusk is upfront about this tendency and asks for understanding that he doesn't chase fleeting opportunities in the business world. ---Chapter 11.\u003cbr\u003e Among the “Icons of Future Industries”\u003cbr\u003e\u003cbr\u003e Tech industry insiders have likened Musk's drive and grand ambition to those of Bill Gates and Steve Jobs.\u003cbr\u003e Edward Jung, a prodigy who worked under Jobs and Gates and now works as a senior software architect at Microsoft, said:\u003cbr\u003e “Like both of them, Elon has a deep understanding of technology, works hard to achieve his vision, and is determined to move forward toward long-term goals.\u003cbr\u003e Elon has a consumer sensibility like Steve Jobs and an ability to find great talent outside his area of ​​expertise like Bill Gates. \u003cbr\u003ePeople want Bill Gates and Steve Jobs to use genetic engineering to create illegitimate children.\u003cbr\u003e “We’ll have to look into Elon’s genotype to see if that’s really what happened.”---「Chapter 11.\u003cbr\u003e Among the “Icons of Future Industries”\u003cbr\u003e\u003cbr\u003e Steve Jurvetson, a venture capitalist who has invested in SpaceX, Tesla and SolarCity, worked for Steve Jobs and knows Bill Gates well, described Musk as a hybrid of the two.\u003cbr\u003e “Elon, like Steve Jobs, does not tolerate C-level and D-level employees.\u003cbr\u003e But he's more affable than Jobs and a little more sophisticated than Bill Gates.\" But the more I know about Musk, the harder it becomes to lump the three together.\u003cbr\u003e Jobs was also known for his attention to detail, but he couldn't oversee the company's every move on a daily basis like Musk. \u003cbr\u003eMusk's management style has its limitations, and his marketing and media strategies lack sophistication.\u003cbr\u003e Most of the presentations at Tesla and SpaceX are done without rehearsing or polishing the speeches.\u003cbr\u003e Sometimes, important news is announced on Friday afternoons, a day when reporters tend to miss the news because they are going home for the weekend.\u003cbr\u003e The reason is simple.\u003cbr\u003e This is because you either just finished a press release or want to wrap it up and move on to other work.\u003cbr\u003e In contrast, Jobs treated every announcement and every moment he interacted with the press with utmost care.\u003cbr\u003e But Musk doesn't have the resources to do that.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e ---「Chapter 11.\u003cbr\u003e Among the “Icons of Future Industries”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eElon Musk, Architect of the Future\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSimultaneous release in Korea and the US! Confirmed for publication in 13 countries worldwide!\u003cbr\u003e The first official biography of the living 'Iron Man' Elon Musk.\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e[The Washington Post] Selected as a Must-Read Leadership Book of 2015\u003cbr\u003e Fortune's \"2013 Top Business People\"\u003cbr\u003e TIME's \"100 Most Influential People in the World\" Cover Story\u003cbr\u003e\u003cbr\u003e \"The greatest genius entrepreneur in American history who made futuristic science fiction a reality.\"\u003cbr\u003e \"An innovative CEO who will surpass Steve Jobs and lead the future.\"\u003cbr\u003e “If Jobs changed the way we live, Musk is changing the world we live in.”\u003cbr\u003e\u003cbr\u003e These are the words that describe Elon Musk, one of today's most notable entrepreneurs and adventurers.\u003cbr\u003e This book is the first official biography that delves into the life of Elon Musk, who realized the fantasy of future science with his genius talent, and his path to success in Silicon Valley. \u003cbr\u003eElon Musk has changed the business landscape by achieving success in various fields, from Zip2 and PayPal to Tesla Motors, SpaceX, and SolarCity.\u003cbr\u003e PayPal, which he founded, ushered in the era of electronic finance, and Tesla Motors, an electric car company, transformed electric cars, which were once considered toys, into luxury cars.\u003cbr\u003e SpaceX gave birth to the era of private space shuttles, and SolarCity, which he co-founded, is rapidly expanding solar energy systems.\u003cbr\u003e [Fortune] selected Elon Musk as the number one 'Top Business Person of 2013'.\u003cbr\u003e Prior to this, [Time] also featured Elon Musk as the cover story when selecting the '100 most influential people in the world'.\u003cbr\u003e He has built a legacy, silenced those who questioned his vision, and established himself as one of the greatest entrepreneurs and a respected innovator. \u003cbr\u003ePay attention to the future frame presented by Elon Musk, a man of the future with imagination and practicality.\u003cbr\u003e He is designing your future right now.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eElon Musk's first official biography\u003cbr\u003e Interviews with over 300 people and two years of writing\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Elon Musk stands out with his genius, pure passion, and unique leadership.\u003cbr\u003e This is the first official biography, the most comprehensive account of Elon Musk's life, from a poor young man who came to America in pursuit of his one dream to recognition as one of the world's most notable innovators.\u003cbr\u003e\u003cbr\u003e For this book, author Ashley Barnes interviewed Elon Musk, who works around the clock with a brutal schedule, for over 30 hours exclusively, and met with over 300 of his family, friends, and colleagues.\u003cbr\u003e Elon Musk also showed his consideration and support for the first official electric car and participated until the end. \u003cbr\u003eFrom his childhood obsessed with space science, reading, and computers, to the founding and sale of PayPal, which revolutionized the financial system, to the development of SpaceX, a rocket company he founded by pouring billions of dollars of his fortune into pursuing his dream, to the success of Tesla Motors, which changed the landscape of the automobile industry, this book meticulously traces Elon Musk's journey as a visionary businessman and an adventurer who is purely focused on his goals, from various perspectives.\u003cbr\u003e It also revealed for the first time the hidden history of Musk's companies, which had previously been unknown.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhy is the world crazy about Elon Musk?\u003cbr\u003e Bolder than any adventurer, more brilliant than any entrepreneur!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e [Fortune] selected Elon Musk as the number one 'Top Business Person of 2013'.\u003cbr\u003e Prior to this, [Time] also featured Elon Musk as the cover story when selecting the '100 most influential people in the world'. \u003cbr\u003eTesla's Model S was named Motor Trend's first unanimous Car of the Year award since its launch in 2012, and Consumer Reports gave it its highest score ever, 99 out of 100, calling it the best car ever produced.\u003cbr\u003e\u003cbr\u003e Elon Musk, whose imagination and reality were intertwined in his mind as a child, accepted the fate of humanity in space as his duty to protect it.\u003cbr\u003e With his goal clear, he began to attack the market at a time when people had not yet fully grasped the impact of the Internet, using his genius for absorbing knowledge and his business acumen for reading the direction of technological evolution.\u003cbr\u003e Having joined the ranks of billionaires in his 20s, he took an unexpected turn, pouring his vast fortune into the space industry. \u003cbr\u003eHowever, his companies, which were once treated as the reckless challenges of a young man, began to produce explosive results.\u003cbr\u003e He is now considered one of the most unique and reckless figures in business history, a crystallization of the genes of legendary inventors and capitalists of his time, including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs.\u003cbr\u003e Elon Musk, an adventurer revered for his bold and innovative challenges.\u003cbr\u003e Beyond developing technologies that change the landscape of business, he is now expanding his scope into space.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe fantasy of future science becomes reality!\u003cbr\u003e Elon Musk's vision for the future\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The boy's dream of being fascinated by space and science as a child has now become a reality. \u003cbr\u003eElon Musk has achieved incredible success in diverse industries—space, solar energy, and the internet—all of which ultimately contribute to a sustainable future for humanity.\u003cbr\u003e\u003cbr\u003e Musk, who pursues a grand dream that no other entrepreneur on Earth could have conceived, pursues not the path to wealth but the path to salvation to prevent the destruction of humanity.\u003cbr\u003e And by integrating technology and commerciality with that bold ideal, we continuously drive innovation and turn it into reality.\u003cbr\u003e As a result, we have overcome the limitations of space through the Internet, protected the Earth's finite resources with solar energy, and created space shuttles to migrate to other planets in search of alternatives beyond Earth.\u003cbr\u003e While other countries and companies are hesitant and helpless about the future of humanity, we are developing the most successful solutions. \u003cbr\u003eElon Musk, who transformed from a clumsy and lonely South African boy worried about his future into an activist and innovative entrepreneur who is changing the future.\u003cbr\u003e We will now live within the future frame he created.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “Musk’s legacy is not the wealth he creates, but the way Tesla and SolarCity, which he founded, point the way to a sustainable future.\u003cbr\u003e Musk has shown that people can be fascinated, rather than persuaded, by a sustainable future.” - TED organizer Chris Anderson\u003cbr\u003e\u003cbr\u003e \"PayPal, Tesla Motors, SpaceX.\u003cbr\u003e This is the result of Elon Musk's creation.\u003cbr\u003e What's the difference between him and us? Musk starts with a problem and question he wants to solve, and his imagination unleashes it. But we still look at the results of Jobs, Zuckerberg, and Musk and ask, \"What can we do?\" \u003cbr\u003eImagination that begins with the work of others cannot escape their framework.\u003cbr\u003e It is now time for us to ask our own questions and problems.\u003cbr\u003e Kim Dae-sik, Professor of Electrical Engineering and Electronics at KAIST\u003cbr\u003e\u003cbr\u003e This is the most reliable book on Elon Musk I've ever read.\u003cbr\u003e By the time you turn the last page, anyone will find themselves secretly comparing themselves to Steve Jobs.\u003cbr\u003e Let's give Musk a shout out.\u003cbr\u003e There's no one like him anywhere. - The New York Times\u003cbr\u003e\u003cbr\u003e This book has the advantage of being a new and powerful story, and of gathering the protagonist's life into a single perspective.\u003cbr\u003e The author offers a wealth of insight into how tech giant Elon Musk gets things done.\u003cbr\u003e - Forbes\u003cbr\u003e\u003cbr\u003e It vividly portrays a man who was once weak, but who challenged past ideas and changed the world.\u003cbr\u003e I really want to tell people to read this book. \u003cbr\u003eAnd I want to tell you to set your own goals high.\u003cbr\u003e -Tony Fadell, creator of the iPod and iPhone and CEO of Nest Labs\u003cbr\u003e\u003cbr\u003e After reading this heart-pounding book, you'll want to start your own car company, build a spaceship, and go to Mars.\u003cbr\u003e The sad thing is that you realize you are not Elon Musk.\u003cbr\u003e - AARON LEVIE, CEO of Box\u003cbr\u003e\u003cbr\u003e Elon Musk is one of the greatest entrepreneurs of our time.\u003cbr\u003e I couldn't take my eyes off the book to see how Musk's ideas were born and blossomed.\u003cbr\u003e\u003cbr\u003e -Dr. J. Craig Venter, the first human genome sequencer and creator of artificial life\u003cbr\u003e\u003cbr\u003e We are lucky that we have people like Tony Stark and Elon in real life.\u003cbr\u003e It was the first time I heard his story vividly. \u003cbr\u003e-MARC ANDREESSEN, venture capitalist and web pioneer\u003cbr\u003e\u003cbr\u003e I fell in love with Elon Musk, who takes risks and refuses to give in to setbacks, solely to ensure a bright future for humanity.\u003cbr\u003e This biography captures Musk's remarkable life story and his ever-inspiring spirit. - Richard Branson, Virgin Group founder\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 20, 2015\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 584 pages | 910g | 148*218*35mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788934971016\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8934971010 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893807874090,"sku":"134642","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/492e45c86d9d1cda105a0c2ec3f25a6f.jpg?v=1765417990"},{"product_id":"134645","title":"8 Steps to Success ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDtDqSuBTCHyQEmJECTG6qlTv.png?v=1765118477\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e 8 Steps to Success \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/1391601\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e This book presents a method for conducting a \"network business,\" which is most suitable for today's economic paradigm era and provides opportunities for success to ordinary people without requiring a lot of capital, allowing them to break free from economic constraints.\u003cbr\u003e It also helps you master the '8-step system to success' that is essential in this business.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eindex\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 1.\u003cbr\u003e The great ship called the world is rocking.\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e Success System for Following Success\u003cbr\u003e Setting the most important dreams and goals\u003cbr\u003e Passionate determination\u003cbr\u003e The lifeblood of any business is a list.\u003cbr\u003e Effective contact and invitation\u003cbr\u003e Successful Business Presentation\u003cbr\u003e Appropriate follow-up action\u003cbr\u003e Balanced teamwork\u003cbr\u003e Copying success \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 7, 2004\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 155 pages | 190g | 153*224*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788957930458\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8957930450 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808005162,"sku":"134645","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/565f54d97da0b86ed2e689bf2f8bc78e.jpg?v=1765418002"},{"product_id":"134649","title":"Korean value investing strategy ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RChQeO1Pnum3LCIKwYmEXADmS.png?v=1765118498\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Korean value investing strategy \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/436174\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e This book persuasively explains 22 types of business discovery methods and case studies based on the author's own analysis, discovery, and investment in corporate case studies and analysis reports.\u003cbr\u003e Through corporate analysis of Lotte Chilsung, Pacific, Nongshim, Shindoricoh, Pursys, and Hanssem, we provide vivid examples of Korean-style value investing, and suggest types of companies to avoid. \u003cbr\u003eThe authors urge investors to \"survive the stock market through smart investments,\" pointing out that \"the ideal stock investor must possess the ability to discover outstanding companies, a philosophy of value investing based on business prospects regardless of market trends, and a sense of ownership that is unshaken by stock price fluctuations.\"\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendation\u003cbr\u003e To the revised edition\u003cbr\u003e At the beginning of the book\u003cbr\u003e\u003cbr\u003e Part 1: Is value investing possible in Korea?\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e The Evolution of Stock Investment\u003cbr\u003e From blind investment to technical analysis\u003cbr\u003e Why I'm Passionate About Technical Analysis\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e Reaching the final stage of evolution\u003cbr\u003e Stock investing is one of mankind's greatest inventions.\u003cbr\u003e Stop saving now\u003cbr\u003e Value investing: Change your concept\u003cbr\u003e Patriotism through value investing\u003cbr\u003e Value investing that always pays off\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Value investing is possible in Korea too.\u003cbr\u003e Now there are signs\u003cbr\u003e How to fight tanks \u003cbr\u003eThe Internet is a weapon given to us\u003cbr\u003e With the magician called welfare\u003cbr\u003e Become a value investor through business discovery.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 2: A Look at Business - How to Find Value Stocks (1)\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Take advantage of investment ideas that are readily available.\u003cbr\u003e Hit Products Transform Companies: Hit Product-Type Companies\u003cbr\u003e Brands aren't built overnight: Brand-type companies\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e Let's find a company that is being criticized for being monopolistic.\u003cbr\u003e The Hand That Shakes Up the Market ①: Natural Monopolies\u003cbr\u003e The Hand That Shakes Up the Market ②: Regional Monopolies\u003cbr\u003e Can anyone make world-class products? : A first-class product company.\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Let's have an eye for business\u003cbr\u003e Find a company like Bong-i Kim Seon-dal: a BM-type company.\u003cbr\u003e Technological development is bad: Technology-insensitive companies\u003cbr\u003e Other People's Misfortune is My Happiness: A Company Failing Its Competitors\u003cbr\u003e If you hide it, you won't find it: A treasure-hunting company\u003cbr\u003e From Pupa to Butterfly: A Transformative Company\u003cbr\u003e\u003cbr\u003e 4.\u003cbr\u003e A company is ultimately about people.\u003cbr\u003e There's no weakling under a brave general: CEO-type companies \u003cbr\u003eThe Power of Organization: Manpower-Based Companies\u003cbr\u003e\u003cbr\u003e 5.\u003cbr\u003e Clearing up misunderstandings will bring benefits.\u003cbr\u003e Change Your Mindset and See Your Business: The Redefining Enterprise\u003cbr\u003e Other people's misfortune is someone else's story: A company that grows amidst the decline\u003cbr\u003e I Don't Know About Recessions: Leading Companies in a Recession\u003cbr\u003e Just because a pizza slice is small doesn't mean it's small: A company with limited distribution capacity\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 3: The Eye for the Numbers - How to Find Value Stocks (2)\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Numbers don't lie.\u003cbr\u003e Growth is the Greatest Virtue: High-Growth Companies\u003cbr\u003e Finding the Pot: High ROE Companies\u003cbr\u003e Profiteering is Good: High-Profit Margin Companies\u003cbr\u003e Nothing stays cheap forever: Low-PER companies\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e I like companies that like their shareholders.\u003cbr\u003e Cash is King: High-Dividend Companies\u003cbr\u003e Now, we're turning your stocks into money: Companies that buy back their own shares.\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Value investing is a positive-sum game.\u003cbr\u003e\u003cbr\u003e Part 4: The Value Investor's Treasure Trove - Electronic Disclosure\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e A treasure trove for value investors\u003cbr\u003e Not looking at the electronic disclosure is like not looking at a poker hand. \u003cbr\u003eWhat is electronic disclosure?\u003cbr\u003e Importance and Content of Business Reports\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e An eye for business\u003cbr\u003e Company Overview\u003cbr\u003e Treasury stock and dividends\u003cbr\u003e Business content\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Eye for numbers\u003cbr\u003e Financial matters\u003cbr\u003e Balance sheet\u003cbr\u003e Income statement\u003cbr\u003e\u003cbr\u003e 4.\u003cbr\u003e Understanding the governance structure\u003cbr\u003e Status of governance structure and affiliates, etc.\u003cbr\u003e Matters concerning stocks\u003cbr\u003e Matters concerning executives\u003cbr\u003e About staff\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 5: When to Buy and When to Sell?\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e These stocks should be avoided\u003cbr\u003e Fairy Tales: Watch, Laugh, and Forget: Fairy Tale-Type Companies\u003cbr\u003e If you draw lines on a pumpkin, will it become a watermelon? : A shell-shaped company\u003cbr\u003e A pot gets cold quickly: a pot-shaped company\u003cbr\u003e If there is no competitiveness, it is a dumping company.\u003cbr\u003e No matter how much you pour, there's no end in sight: A hippopotamus-like company that gobbles up water.\u003cbr\u003e How to Repay a Thousand Nyang Debt: Debt-Driven Companies\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e When will you live?\u003cbr\u003e Be courageous when everyone else is afraid\u003cbr\u003e The crash is fun\u003cbr\u003e Encourage temporary slumps\u003cbr\u003e Come out, someone who knows more than the insider\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e When will you sell it? \u003cbr\u003eWhat's wrong is wrong, let's admit it honestly.\u003cbr\u003e Be afraid when everyone is greedy\u003cbr\u003e It's best to buy stocks that won't sell.\u003cbr\u003e\u003cbr\u003e 4.\u003cbr\u003e Become the true owner of your business\u003cbr\u003e Become a legitimate insider\u003cbr\u003e Become a salesperson and IR person for the company you are investing in.\u003cbr\u003e The general meeting of shareholders is a party for shareholders.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Epilogue \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e February 13, 2004\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 383 pages | 546g | 153*224*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788990831057\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8990831059 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808136234,"sku":"134649","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/1f68efc018699952d9409be90dc66e48.jpg?v=1765418016"},{"product_id":"134652","title":"Infinite Market ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDrtms4yvI4wLmr8xjoxyTJGN.png?v=1765118519\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Infinite Market \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/165469441\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“A market has opened in space.\u003cbr\u003e “Invest or wait and see?”\u003cbr\u003e\u003cbr\u003e If you missed Tesla 10 years ago and Nvidia 20 years ago,\u003cbr\u003e Pay attention to the space companies highlighted by Harvard!\u003cbr\u003e\u003cbr\u003e ★ Strongly recommended by Kim Hak-ju, a financial expert in \"Understanding\" and Han Jeong-su, an introduction to worldly studies.\u003c\/b\u003e \u003cbr\u003e★ Amazon Business, Space Category Bestseller\u003cbr\u003e ★ Books based on Harvard Business School research and lectures\u003cbr\u003e ★ Recommended reading by the Wall Street Journal and the MIT Department of Aeronautics and Astronautics chair\u003cbr\u003e\u003cbr\u003e Space is no longer a distant future exploration stage.\u003cbr\u003e Economist Matthew Weingier and strategist Brendan Rosso, who have taught space economics at Harvard Business School, clearly show in their book \"Infinite Markets\" that space has become a \"market.\"\u003cbr\u003e The commercial space era is being created as private companies such as SpaceX, Blue Origin, Planet, and Astroscale are jumping into the realm of ‘space’, which was previously planned and controlled by the government.\u003cbr\u003e This book is the first popular book to explain, in economic terms, how this change began and how far it will extend.\u003cbr\u003e \u003cbr\u003eThe authors argue that the plummeting launch costs and explosive growth in the number of satellites over the past two decades are not simply a sign of technological progress, but rather a sign that market mechanisms are starting to work.\u003cbr\u003e As we shift from a system where the government does everything directly to one that encourages the private sector to participate, the same problems of supply and demand, competition, investment, and regulation that we see in the Earth economy are emerging in space.\u003cbr\u003e This book organizes this into a three-step framework of “market construction → market refinement → market coordination,” persuasively demonstrating that economic tools are effective even in the entirely new space of space.\u003cbr\u003e\u003cbr\u003e Additionally, the emergence and core technologies of each company, as well as the decline and reorganization process, are analyzed one by one through economic logic, such as SpaceX's reusable rocket technology, Planet's satellite image service, and Astroscale's space debris removal system. \u003cbr\u003eAfterwards, it makes us think together about how we can make money with that technology and how we can apply it to our lives.\u003cbr\u003e Therefore, this book is useful not only for those working in the space industry, but also for entrepreneurs, investors, and policymakers who want to understand how space technology will impact their industries in the future.\u003cbr\u003e\u003cbr\u003e The authors warn that while space could become \"humanity's final economic frontier,\" if designed poorly, it could also stifle growth itself.\u003cbr\u003e The rules we create and the roles we choose now will determine whether the space market becomes the exclusive domain of a select few or a new growth engine shared by all industries.\u003cbr\u003e The challenge of space is ultimately another way for humans to expand their markets.\u003cbr\u003e \"Infinite Market\" is the only must-read to understand its massive expansion.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents. \u003cbr\u003e\u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendation\u003cbr\u003e Introduction | The Beginning of Change: The Space Economy Revolution\u003cbr\u003e\u003cbr\u003e PART 1: BUILDING THE MARKET\u003cbr\u003e Chapter 1 | Turning Point: Turning Crisis into Opportunity\u003cbr\u003e Chapter 2 | Blue Origin: One Step Forward\u003cbr\u003e Chapter 3 | SpaceX: Opening the Doors to the Space Market\u003cbr\u003e Chapter 4 | Planet: Supply and Demand\u003cbr\u003e Chapter 5 | Space Station: Towards a Hub of Space\u003cbr\u003e Chapter 6 | Capital: Boom and Bust, Deer and Rabbits\u003cbr\u003e Chapter 7 | Artemis: A New Model, Heading to the Moon\u003cbr\u003e\u003cbr\u003e PART 2: REFINING THE MARKET\u003cbr\u003e Chapter 8 | Astroscale: Preventing the Tragedy of the Orbital Commons\u003cbr\u003e Chapter 9 | Market Dominance: The Power to Protect Competition and Innovation\u003cbr\u003e Chapter 10 | Made in Space: NASA's \"Made in Space\"\u003cbr\u003e\u003cbr\u003e PART 3: MAKING THE MARKET COORDINATE\u003cbr\u003e Chapter 11 | Planetary Resources: The Debate Surrounding Ownership in Space\u003cbr\u003e Chapter 12 | National Security: The Interconnection of Space and the Military Industry\u003cbr\u003e\u003cbr\u003e Conclusion | Opening the Next Chapter of the Space Economy\u003cbr\u003e Messages from Space Leaders\u003cbr\u003e\u003cbr\u003e More books to read\u003cbr\u003e Americas\u003cbr\u003e Acknowledgements\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate6104\/MidCate010\/610394336.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eInto the book\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e As launch costs fall and launch opportunities increase, a number of new satellite companies have emerged.\u003cbr\u003e Each of them continued to take on new challenges based on their own unique ideas and skills.\u003cbr\u003e Other launch vehicle companies have emerged to challenge SpaceX, and venture capital funding has surged to record levels.\u003cbr\u003e A true space revolution has been triggered.\u003cbr\u003e\u003cbr\u003e In 2020, this innovation trend reached another turning point.\u003cbr\u003e SpaceX successfully launched two NASA astronauts to the International Space Station.\u003cbr\u003e With funding from a commercial crewed program, SpaceX has defied skepticism and effectively bridged the gap in American crewed spaceflight left by the Shuttle's retirement.\u003cbr\u003e The private sector-led commercial model has now become the norm.\u003cbr\u003e “It was a really fun experience,” NASA senior official Catherine Lueders recalled. \u003cbr\u003e“It was a truly desperate move to entrust the supply of the International Space Station to the private sector.\u003cbr\u003e --- p.61-62, from “Chapter 1: Turning Point: Turning Crisis into Opportunity”\u003cbr\u003e\u003cbr\u003e Blue has been developing New Shepard slowly but steadily, and in 2021, it successfully carried private astronauts on a suborbital commercial flight.\u003cbr\u003e These seats were sold at auction, which allowed us to collect valuable data on actual demand.\u003cbr\u003e As of April 14, 2025, Blue Origin has completed 11 manned flights through the New Shepard program.\u003cbr\u003e During this process, it sent 58 private astronauts into space, making it the company that has sent the most private astronauts into space to date.\u003cbr\u003e Blue is also working on developing a commercial space station, and its Orbital Leap project is the first step toward the rotating space colony envisioned by Jared O'Neill. \u003cbr\u003eBlue emphasizes that its activities, including the Artemis project and Orbital Leap, align with its long-term vision of realizing a space-based economy.\u003cbr\u003e --- p.85-86, from “Chapter 2 Blue Origin: One Step Forward”\u003cbr\u003e\u003cbr\u003e Starlink is a prime example of SpaceX's focus on economies of scale and vertical integration, and is one of its most notable projects to date.\u003cbr\u003e The Falcon 9's low launch cost gave Starlink a huge advantage, and Starlink's massive launch demand in turn drove economies of scale for the Falcon 9.\u003cbr\u003e In this way, the two projects are structured to support each other.\u003cbr\u003e Starlink may seem unrelated to the Mars colony, but it is actually central to SpaceX's strategy.\u003cbr\u003e Elon Musk said.\u003cbr\u003e “The global Internet market size is approximately $1 trillion annually. \u003cbr\u003eIf we just take 3% of that, that's $30 billion.\u003cbr\u003e It's more than the screw budget.\u003cbr\u003e This is why we started Starlink.\u003cbr\u003e “We’re trying to raise money to go to Mars.”\u003cbr\u003e --- p.124-125, from “Chapter 3 SpaceX: Opening the Door to the Space Market”\u003cbr\u003e\u003cbr\u003e Then, in 2022, an incident occurred that suddenly made more people aware of the planet.\u003cbr\u003e It all started when Planet's satellite imagery captured scenes of Russia amassing troops in preparation for an invasion of Ukraine.\u003cbr\u003e As the war escalated into a full-scale war, Planet provided evidence of various missile attacks and battle scenes, and the images made the front pages of major newspapers around the world.\u003cbr\u003e The planet didn't just record things. \u003cbr\u003eEarly in the war, when the Ukrainian government asked for help from private satellite observation companies, many companies, including Planet, responded by providing satellite data directly, giving Ukraine a valuable intelligence asset that it could use to understand the situation and plan operations.\u003cbr\u003e Professor Mariel Borowitz, a remote sensing expert at the Jia Institute of Technology, commented:\u003cbr\u003e “The war in Ukraine demonstrated that civilian satellite data can play a crucial role not only in planning military operations but also in shaping public perception of war.”\u003cbr\u003e --- p.157-158, from “Chapter 4 Planet: Supply and Demand”\u003cbr\u003e\u003cbr\u003e Axiom believes that as a company that provides space station platforms, it can also gain a competitive advantage in the space tourism market.\u003cbr\u003e Because it provides a place to stay in space, not just space flight. \u003cbr\u003eHowever, the area that Axiom had the greatest expectations for was ‘in-space manufacturing.’\u003cbr\u003e “In 15 years, this market will overwhelm all others,” said Suffredini.\u003cbr\u003e Like its competitors, Axiom advertised the research and manufacturing potential of microgravity environments, saying:\u003cbr\u003e “The unique effects of microgravity could allow you to dominate a specific market, restructure an industry, or make a decisive breakthrough in your field.\u003cbr\u003e --- p.187, from “Chapter 5 Space Station: Towards the Hub of Space”\u003cbr\u003e\u003cbr\u003e While financial markets have long viewed the space industry as a slow-moving sector of large government contractors, they have recently begun to see it as a sector where a virtuous cycle of value creation and capital inflow is forming, much like Silicon Valley software startups. \u003cbr\u003eStartups fueled optimism, confidently predicting a hockey-stick curve of revenue growth.\u003cbr\u003e Of course, the inherent challenges of the space industry, such as complexity, risk, and long development cycles, remain.\u003cbr\u003e Nevertheless, expectations that “space could become a new software industry” swept the market.\u003cbr\u003e “It’s a very interesting story,” said Tess Hatch, a partner at venture capital firm Bessemer Partners, which invested in Rocket Lab and Spire Global at the time.\u003cbr\u003e “Space is an industry that is well worth investing in, just like software.\u003cbr\u003e “It may take a little longer to become profitable, but ultimately, you will be able to achieve a return on your investment that is comparable to that of a software company.”\u003cbr\u003e --- p.211, from “Chapter 6 Capital: Boom and Depression, Deer and Rabbits”\u003cbr\u003e\u003cbr\u003e Astroscale's satellite successfully approached a smaller test satellite and docked using magnetic forces. \u003cbr\u003eThis is the first demonstration of a magnetic docking mechanism in space.\u003cbr\u003e Afterwards, it signed a contract with the European Space Agency and was awarded a mission to remove a malfunctioning satellite from orbit.\u003cbr\u003e The mission is scheduled for 2026.\u003cbr\u003e We have also begun launching satellites in cooperation with the Japan Aerospace Exploration Agency to closely observe rocket debris and malfunctioning satellites floating in space orbit.\u003cbr\u003e In June 2024, Astroscale's imaging satellite approached and captured images of the rocket body, which had been drifting in orbit for 15 years.\u003cbr\u003e This allows us to collect data on how large pieces of debris move through space.\u003cbr\u003e Astroscale aims to use this observation mission to lay the foundation for changing the reality of numerous upper-stage rockets floating in low-Earth orbit.\u003cbr\u003e --- p.274-275, from “Chapter 8 Astroscale: Preventing the Tragedy of the Orbital Commons”\u003cbr\u003e \u003cbr\u003eMade in Space and NASA's Marshall Space Flight Center installed a 3D printing module on the International Space Station, and in 2014, Station Commander Barry Wilmore became the first person to print an object in space.\u003cbr\u003e What he needed was a ratchet wrench.\u003cbr\u003e “It took five days from design to completion,” said Dunn.\u003cbr\u003e “There has never been a faster time to create something in space and put it in someone’s hand.\u003cbr\u003e “If he were on Mars, the process would have been much the same.” Made in Space soon emerged as a prime example of the SBIR program’s success.\u003cbr\u003e NASA has also frequently promoted the company, using it as an example of how technology development can be accelerated through a public-private partnership model.\u003cbr\u003e Although there was only one 3D printer in low Earth orbit, the industry had high hopes for Made in Space. \u003cbr\u003eThe first photo they produced of the wrench was widely circulated in the media and became a symbol of the new possibilities of space manufacturing.\u003cbr\u003e --- p.312, from Chapter 10, Made in Space: 'Made in Space' Raised by NASA\u003cbr\u003e\u003cbr\u003e Rockets will become cheaper, more powerful, and more abundant.\u003cbr\u003e And this will completely redefine the boundaries of what is considered possible both inside and outside orbit.\u003cbr\u003e Satellites will capture human activity around the globe with ever greater precision and transmit extensive information to every corner of the globe at the speed of light.\u003cbr\u003e Space habitats will soon be realized on a large scale as spaces where humans and technology live and operate together.\u003cbr\u003e As we push our limits, unexpected new capabilities will emerge, which will soon reshape business, life, and society as a whole.\u003cbr\u003e There is still ample room for investment in the space sector. \u003cbr\u003eDespite the industry's energy and excitement, funding in this sector remains woefully inadequate compared to land-based industries.\u003cbr\u003e Today, NASA's share of the federal budget is only about one-tenth of what it was during the Apollo era.\u003cbr\u003e But today's space holds incomparably greater potential for science, technology, economic prosperity, and national security than it did then.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.382-383, from “Conclusion: Opening the Next Chapter of the Space Economy”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"Science launched spaceships, but economics runs the universe.\"\u003cbr\u003e Supply and demand, investment and recovery, monopoly and competition.\u003cbr\u003e The logic of capital that moves the universe\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The universe began as a realm of science, but the forces now changing its orbit are capital and the market.\u003cbr\u003e This book points out the 'market principle' as a driving force greater than the propulsion of a rocket. \u003cbr\u003eAs SpaceX and Blue Origin commercialize launch services that were once the domain of the government, and Planet and Astroscale turn satellites and space debris into “commodities,” the principles of supply and demand, investment and recovery, monopoly and competition are already clearly at work in space.\u003cbr\u003e\u003cbr\u003e Harvard Business School professors Matthew Winezial and Brendan Rosso explain the complex market dynamics in economic terms.\u003cbr\u003e This three-stage framework—Build, Refine, and Tune—sequentially demonstrates how the space industry is transforming into a complete economic ecosystem, elevating space from a future business to a reality we must understand now.\u003cbr\u003e As a result, space is no longer a national project, but a global business platform created by investors, entrepreneurs, and governments.\u003cbr\u003e\u003cbr\u003e The authors ask: \u003cbr\u003e\"Will you remain a mere consumer in this market, or will you become a participant in creating a new order?\" The space economy has already begun, and the time to choose is short.\u003cbr\u003e Only those who make decisions now will determine the direction of capital flowing off the planet for decades to come.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\"The truly rich send their money into space, not to a safe.\"\u003cbr\u003e The new laws of capitalism are being written 300 kilometers above the ground.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The world's money is flowing upwards right now.\u003cbr\u003e After Tesla and Nvidia, the next frontier that investors are paying attention to is 'space'.\u003cbr\u003e As launch costs dropped by a factor of 20 and the number of satellites increased tenfold, companies began to monetize space beyond just launching rockets.\u003cbr\u003e From Starlink's internet network, to materials research on space stations, to on-orbit manufacturing and data businesses, space is now an extension of the real economy.\u003cbr\u003e \u003cbr\u003eThe authors trace the flow of new capital through real-world corporate, policy, and investment cases they covered in the classroom at Harvard Business School.\u003cbr\u003e They say.\u003cbr\u003e “The economic analysis tools used to understand the global economy provide a clearer view of the present and future of the space industry.”\u003cbr\u003e\u003cbr\u003e This book provides a sobering look at what truly fuels the space industry's growth: the intersection of government budgets, private funding, and technological innovation.\u003cbr\u003e The saying, \"Truly rich people send their money into space, not to a safe,\" is not a metaphor.\u003cbr\u003e Because the infrastructure of all industries, including data, communications, security, and exploration, is starting to operate in orbit outside the Earth.\u003cbr\u003e Today, space is not just a dream, but a new testing ground for capitalism.\u003cbr\u003e This book will serve as a blueprint for that experiment and a strategy guide for those who will seize the opportunities within it. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 1, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 436 pages | 750g | 152*225*25mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169851701\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169851703 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808267306,"sku":"134652","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/0e27644a8f3c8ca38d4d04cbc7370c34.jpg?v=1765418029"},{"product_id":"134656","title":"What is Konosuke Matsushita's management? ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDrtfjBjlNXqqeqyAjABm9EWR.png?v=1765118533\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e What is Konosuke Matsushita's management? \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/154360623\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eI am confident that this book will be a divine tool that will give our companies the wisdom and courage to move forward.\u003cbr\u003e\u003cbr\u003e -Son Wook (Chairman of the Sejong Institute for National Management)\u003cbr\u003e\u003cbr\u003e Konosuke Matsushita, the 'god of management' who built a small electric company into a 40 trillion won company,\u003cbr\u003e The enlightenment of a boy who started out as a businessman\u003cbr\u003e The process of developing a world-class management philosophy is contained in one book!\u003cbr\u003e\u003cbr\u003e “Why has Harvard focused on Konosuke Matsushita’s leadership for half a century?”\u003c\/b\u003e \u003cbr\u003eThe Timeless Essence of Management by Konosuke Matsushita, the \"God of Management.\"\u003cbr\u003e\u003cbr\u003e Published by 21st Century Books, \"What is Management by Konosuke Matsushita?\" is the definitive compilation of the thoughts and philosophy of Konosuke Matsushita, an unparalleled figure in Japanese economic history and known as the \"God of Management.\"\u003cbr\u003e This Korean edition is the first complete translation and compilation of four representative works: 『Business Mindset』(1973), 『Management Mindset』(1974), 『Practical Management Philosophy』(1978), and 『The Value of Self-Acquired Management Know-How is Worth a Million Gold』(1980).\u003cbr\u003e These four volumes provide a snapshot of Matsushita's 80-year management trajectory, from its inception to its growth, implementation in times of crisis, and long-term vision.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Matsushita defined management not as a simple technique or theory, but as “the practice of developing people, building trust, and contributing to society.” \u003cbr\u003eThis book embodies core concepts such as 'coexistence and co-prosperity,' 'self-management,' and 'dam management.' It also presents vivid experiences overcoming crises such as the Great Depression, oil shocks, and sales network collapse, as well as specific topics such as customer value, talent development, fair competition, appropriate profits, crisis preparedness, and service spirit, along with abundant anecdotes, making it a guideline that can be applied by anyone, not just managers but also practitioners and office workers.\u003cbr\u003e Starting with the \"spirit of business\" acquired in the shopping district of his childhood, he expanded the company's mission to social service amidst the ruins of postwar times, and developed a practical philosophy that built the global enterprise Panasonic. This process is not just an individual's success story, but a condensed version of modern management history.\u003cbr\u003e\u003cbr\u003e \"What is Konosuke Matsushita's Management?\" is not simply a memoir by an entrepreneur. \u003cbr\u003eAs Konosuke Matsushita said, “A boom is good, but a recession is better,” positive thinking that turns a crisis into an opportunity for growth still serves as a textbook for leadership training and organizational innovation.\u003cbr\u003e In particular, Korean society now faces complex challenges, including digital transformation, global supply chain instability, the climate crisis and pressures for ESG management, and competition for talent.\u003cbr\u003e In this very context, this book will serve as a crucial opportunity to reexamine the essence of management and explore new paths in an era where crisis and uncertainty are the norm.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendation\u003cbr\u003e Before reading this book\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1: The Basics of Business and Management\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: The Mind of Doing Business \u003cbr\u003eAlways believe in the ways of the world│Competition without cooperation leads to destruction│How helpful has it been to customers│To succeed in sales│What should be put before prizes│You must properly understand your store's capabilities│Service that speaks to you│Put a price on invisible value│The greatest reward in running a business│It is not just my business│General hospitals and neighborhood hospitals│Prices in the new era│The best way to increase regular customers│Build relationships with people in the same industry│Products are like children, regular customers are like relatives│Be in charge of purchasing for regular business partners│The stability of the industry is a shared responsibility│The faces of 20 young employees│Treasure products│How much do you understand the value of service│The relationship between consumers and companies is one of virtue and loyalty│Pay attention to regular customers and where to buy│Gratitude to regular customers│The importance of a recommended sales method│Sellers must also contribute to product improvement│It's more fun during a recession│Raise the quality of a store│Profit comes from cost│Always be sensitive to collection and payment│Couple Being on good terms means that there is no absolute peace of mind. Competition is always fair.\u003cbr\u003e \u003cbr\u003eChapter 2 Attitude toward people\u003cbr\u003e The first step to gathering people is to find strengths. To develop talent, you must be good at what you like. Everything in a company is the responsibility of one person. To create people, start by 'knocking'. Employ people with the belief that they are trustworthy. To utilize the wisdom of many people, be happy with suggestions from subordinates. The attitude of the CEO. An unexpected blessing obtained by a wholesaler.\u003cbr\u003e\u003cbr\u003e Chapter 3: The Mind of Management \u003cbr\u003eAre you interested in management?│Working over the phone│Promissory notes are banknotes I made│What is management ability│Work starts when you are convinced│Utilize customer complaints│Why I decided to give up on technology introduction│Wait for the right time during a recession│This store's products are a sure thing│The secret to good purchasing│Sales methods that build trust│Do business within the scope of equity capital│Work is enjoyable│Do business within the scope of service you can provide│Management that does not depend on others is important│Market demand is an intangible contract│Improvements brought about by earthquake damage│Treating business partners with rigorous standards│Recognize profits│Eliminate defects│Contribute in both material and spiritual ways│The necessity of advertising│Value the other party's time│Persuasive power needed for management│Business does not proceed only within the budget│Sincerity that risks one's life\u003cbr\u003e\u003cbr\u003e Chapter 4: How to Raise People \u003cbr\u003eRecession and talent development│A sense of mission is needed│How to view subordinates│Personnel management prioritizes the principle of putting the right person in the right position│When faced with a difficult situation│Confidence lacking humility is dangerous│A young CEO's secret to doing a good job│Is there anyone who can point out your mistakes│You shouldn't just do as you're told│Become a practical expert through field work│Put your soul into employee training│Send your son to another company│Ask your boss for help│An attitude of thinking anything is okay│Lessons learned from a hotel CEO│It's best to hire people who are qualified│Is the salary level appropriate│Let's properly resolve personnel complaints│Do you have a sense of being a professional│Living as a manager│Am I the right person for the position of manager│The determination to complete a task determines the success or failure of the task│A flexible and fearless organization\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2: About Management Philosophy\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eChapter 1: 20 Principles to Know When Running a Business\u003cbr\u003e First, establish a management philosophy. │ Everything in the world is constantly created and developed. │ You must have a good view of humanity. │ You must correctly recognize the mission given to you. │ You must follow the laws of nature. │ The reward for management is that the company makes a profit. │ You must coexist and prosper. │ Always think that the world is right. │ You must think that success is inevitable. │ Keep in mind independent management. │ You must practice 'dam management.' │ It is important to manage appropriately. │ A company's competitiveness comes from specialized capabilities. │ You must cultivate talent. │ You must gather the wisdom of all members. │ You must achieve harmony through conflict. │ Management is creative work. │ You must adapt to the changing times. │ You must be interested in politics. │ You must be pure and honest.\u003cbr\u003e\u003cbr\u003e Chapter 2: Talking about In-Depth Management  \u003cbr\u003eWhen it rains, use an umbrella│Leading by example motivates employees│Artificial talent cultivation does not succeed│Do you have a cause that no one can oppose│Second-generation management competes with sincerity and passion│There can be no loss in business│A boom is good, but a recession is even better│How to utilize employees' abilities to more than 100%│Entrust, but do not delegate│Personnel selection requires support│Can you know with intuition alone?│Meetings are usually inefficient│The first buyer is the greatest contributor to technological evolution│True purchasing is only possible when you gain the other party's trust even after lowering the price│A CEO is not a strategist│How much has your management ability improved?│I want to manage a business that opens a new era│Let's practice '80 percent management'!│A society where the right managers can exert their power│If you have the will to save, will and wisdom will gather│The cause lies within yourself│A manager who fails to instill dreams in his employees is disqualified│The value of self-acquired management know-how is worth a million dollars\u003cbr\u003e \u003cbr\u003eChapter 3: Living as a Manager\u003cbr\u003e In the end, the CEO is solely responsible. Even an ordinary day can be a valuable experience. Management is not magic. Employees are always watching the CEO. The determination to never back down paves the way. Can you borrow money from your employees when something happens? Are you prepared to die for your employees? You must constantly encourage yourself. The purpose of a CEO's life is to worry about company affairs. Management is done with the right hand, politics with the left. Business continues. We are the main characters of a living play. Being sick and having a long life are separate things. Youth is the youth of the heart.\u003cbr\u003e\u003cbr\u003e Translator's Note | Family and Company Mottos of a Traditionally Excellent Company\u003cbr\u003e Author's chronology\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e In other words, I believe that business competition should not be about subduing the opponent, as in war, but rather about coexistence and mutual prosperity, and about growing and developing together.\u003cbr\u003e \u003cbr\u003eIn other words, even when we are always in conflict with each other, we must not forget the spirit of harmony and cooperation.\u003cbr\u003e If we continue to fight each other without cooperating, the competition will lead to destruction.\u003cbr\u003e If we only compete fiercely, pushing each other forward, coexistence and prosperity will be impossible, and we may even end up ruining both of us.\u003cbr\u003e\u003cbr\u003e --- p.36, from “Competition without cooperation leads to destruction”\u003cbr\u003e\u003cbr\u003e A proper merchant in modern society must secure reasonable profits based on his or her own beliefs and business philosophy, value customers, and fulfill social responsibility.\u003cbr\u003e This is the desirable picture that leads to common prosperity in society.\u003cbr\u003e And in order to engage in such desirable commercial practices, you must not just bargain and lower the price, but carefully review the situation from the beginning and set an appropriate price. \u003cbr\u003eAnd I think the right sales attitude is to convince the customer that you can never lower the price below the fair price.\u003cbr\u003e\u003cbr\u003e --- p.66, from “Prices of a New Era”\u003cbr\u003e\u003cbr\u003e Recently, I've been hearing stories about some purchasing managers at companies and stores who are acting tyrannically.\u003cbr\u003e Could it be that these people are created by interpreting the saying, \"Profit comes from cost,\" to mean simply buying cheap? This is an overly narrow interpretation; it needs to be interpreted more deeply and broadly.\u003cbr\u003e Doing so will naturally create a mindset that suppliers should be treated as if they were regular customers.\u003cbr\u003e --- p.\u003cbr\u003e 111, from “Profit comes from cost”\u003cbr\u003e\u003cbr\u003e If you've done your best to think things through, but still aren't sure it's the best solution, you should immediately tell your supervisor honestly about your hesitation and ask for help.\u003cbr\u003e … … \u003cbr\u003eOf course, even if you receive a report, your boss is not a god, so he or she may not come up with a good idea.\u003cbr\u003e In such cases, it is better to ask for help from outside.\u003cbr\u003e Surprisingly, an outside expert may be able to suggest a solution.\u003cbr\u003e There is never any shame in seeking advice from an expert; rather, it is evidence of sincerity in doing your job.\u003cbr\u003e --- p.278, from “Ask Your Boss for Help”\u003cbr\u003e\u003cbr\u003e I ran my business with the idea that a 10 percent profit margin was a reasonable profit.\u003cbr\u003e Of course, the standard for reasonable profits will vary depending on the industry or the stage of development of the company.\u003cbr\u003e But whatever the criteria, managers must always keep three things in mind: paying taxes to the government, returning dividends to shareholders, and accumulating funds to sustain the company's mission.\u003cbr\u003e And companies must clearly recognize that securing that appropriate profit is their social responsibility.\u003cbr\u003e \u003cbr\u003e--- p.345, from “The compensation for management is that the company makes a profit”\u003cbr\u003e\u003cbr\u003e I believe that whether a company can grow vigorously on its own while contributing to society depends entirely on its people.\u003cbr\u003e\u003cbr\u003e Therefore, in corporate management, cultivating talent is the most important thing.\u003cbr\u003e\u003cbr\u003e When Matsushita Electric was still relatively small, I often told my employees, \"When you visit a business partner and they ask you, 'What does your company make?', you should answer, 'We make people. We make electrical products, but before that, we develop people first.'\"\u003cbr\u003e --- p.386, from “Cultivate Talent”\u003cbr\u003e\u003cbr\u003e Business isn't something you do for just one day.\u003cbr\u003e Since it is something that can be done over a person's lifetime or even for generations, it is effective only when done with the same attitude. \u003cbr\u003eIf you are always confused and don't know what to do when people say \"it's a boom\" or \"it's a recession,\" it's hard to say that you are doing business in the true sense of the word.\u003cbr\u003e So I've been working, telling myself that there are no booms or busts in business.\u003cbr\u003e\u003cbr\u003e --- p.449, from “A boom is good, but a recession is better”\u003cbr\u003e\u003cbr\u003e The world only looks at the results and the form to tell whether it is a failure or a success.\u003cbr\u003e Those things alone cannot be experiences.\u003cbr\u003e … … If I just spend my time absentmindedly and absentmindedly, I will become a person without any experiences of my own when I grow old.\u003cbr\u003e Managers must strive to broaden their own experiences in these areas, while also ensuring that their employees have similar experiences.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.514~515, from “Even an Ordinary Day Can Provide Precious Experiences”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"Booms are good, busts are better!\"\u003cbr\u003e Matsushita's Management Method: Turning Crisis into an Opportunity for Growth\u003c\/b\u003e \u003cbr\u003eThe one management book that leaders who grapple with principles and philosophy every day must read!\u003cbr\u003e\u003cbr\u003e Konosuke Matsushita (1894-1989) is called the “God of Management” and is a significant figure in Japanese economic history and world management history.\u003cbr\u003e He left his mother's embrace at the age of nine and began working as a servant. He even dropped out of elementary school and started out with the limitations of poverty and poor health. However, he built a small electrical appliance manufacturing plant with just 100 yen and two employees into the global company Panasonic.\u003cbr\u003e His life was not simply a success story, but a history of management practices driven by the belief that \"a company is a place where people are created\" and the philosophy of \"coexistence and co-prosperity.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Konosuke Matsushita's management philosophy was not a theory developed on a desk, but a product of practice formed through personally overcoming numerous crises. \u003cbr\u003eEven amidst the strong yen recession following the Plaza Accord, two oil shocks, a collapse in demand, and a sales network crisis, he chose trust over layoffs, and he chose long-term survival and growth over short-term profits.\u003cbr\u003e His determination to prioritize the fundamentals of quality, customers, and employees in every moment of crisis established the company not simply as a tool for profit generation, but as a member of the social community.\u003cbr\u003e As a result, Panasonic has developed a resilience that can withstand any crisis, and the Matsushita philosophy has become established as “a management philosophy that turns crises into opportunities.”\u003cbr\u003e\u003cbr\u003e This attitude also had a direct influence on later managers.\u003cbr\u003e Kazuo Inamori, founder of Japan's Kyocera Group, respected Matsushita as a \"teacher and senior in management philosophy,\" and made his emphasis on \"ideals within leisure\" and \"management with a mission\" the foundation of his own company's operations. \u003cbr\u003eSoftBank Chairman Son Jeong-ui also read Matsushita's lectures and books from the early days of his company's founding, and adopted the attitude that \"the future is not something to be predicted, but something to be created\" as his management compass.\u003cbr\u003e Both masters remember Matsushita not simply as a model for success, but as a mentor who imparted a philosophy and mental strength that remained unwavering even in times of uncertainty and crisis.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eHow a nine-year-old charcoal shop clerk's enlightenment became a management philosophy that captured the world's attention...\u003cbr\u003e\u003cbr\u003e Discover the 80-year journey of Matsushita's management philosophy in one volume!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"What is Konosuke Matsushita's Management?\" is a compilation of four works, systematically showing the formation and development of Matsushita's management philosophy, its journey from implementation to completion.\u003cbr\u003e\u003cbr\u003e 『Businessman's Mindset』, published in 1973, reveals that his experience as an apprentice in an Osaka shopping district formed the basis of his management philosophy. \u003cbr\u003eIt contains the realization that the foundation of management philosophy is the attitude towards customers, honesty, courtesy, and trust.\u003cbr\u003e 『Management Mindset』, published in 1974, is a book that declared that the mission of a company is not simply profit, but social service, amidst the chaos following the defeat in the war.\u003cbr\u003e Matsushita's perspective that companies should grow together with the social community amidst the ruins had a great resonance in Japanese society at the time and is considered the forerunner of today's ESG management.\u003cbr\u003e\u003cbr\u003e Published in 1978, 『Practical Management Philosophy (????哲?)』 addresses specific issues such as organizational management and judgment, crisis response, and the essence of leadership, and shows what criteria managers should use to make decisions in situations they encounter. \u003cbr\u003ePublished in 1980, 『The Value of Self-Acquired Management Know-How is Worth a Million Gold』 is a collection of management tips and wisdom gleaned from experience gained over a lifetime as a manager.\u003cbr\u003e Here, key concepts such as 'coexistence and co-prosperity' (coexistence with business partners and society), 'autonomous management' (independence unshaken by external pressure), and 'dam management' (strategy to contain and utilize crises) are systematically organized.\u003cbr\u003e\u003cbr\u003e These four volumes are each valuable independently, but taken together they form a single flow that shows how one man's life and thoughts developed.\u003cbr\u003e Beginning with the enlightenment of his apprenticeship, continuing through the philosophy of postwar reconstruction, practice in the era of global competition, and finally a long-term vision, this trajectory encapsulates the entire course of Matsushita's management philosophy. \u003cbr\u003eTherefore, this compilation was designed to enable readers to fully understand Matsushita not through fragmented anecdotes, but within the structure of philosophy, ideology, practice, and perfection.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\"Grow people, move with society, and be one step ahead of change.\"\u003cbr\u003e The Timeless Essence of Management by Konosuke Matsushita, the \"God of Management.\"\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Konosuke Matsushita's management philosophy was not a theory on a desk, but a product of practical experience formed through overcoming numerous crises.\u003cbr\u003e Faced with enormous external shocks, including international trade pressures like the Plaza Accord, two oil shocks, a global economic downturn, and currency fluctuations, he chose trust over layoffs and the basics over short-term measures.\u003cbr\u003e His attitude of using the crisis as a stepping stone for long-term growth rather than a loss of short-term profits stems from his philosophy of “valuing people and growing together with society.” \u003cbr\u003eAs a result, Panasonic did not miss opportunities for growth even in times of crisis, proving that the essence of management ultimately lies in \"people and trust.\"\u003cbr\u003e\u003cbr\u003e \"What is Management by Konosuke Matsushita?\" is a management textbook that provides practical guidance to managers seeking new growth engines amidst the growing uncertainty and turmoil of a rapidly changing international situation.\u003cbr\u003e Matsushita's management theory has already left a long legacy in our country.\u003cbr\u003e In his recommendation, Son Wook, Chairman of the Sejong Institute for National Management, stated that he studied and applied Matsushita's management philosophy when he was establishing a 10-year vision at Samsung Electronics and when he was overcoming the IMF foreign exchange crisis. \u003cbr\u003eHe emphasized that this book is a practical guide for Korean companies and leaders today, saying, “This book is a divine tool that will give the leaders of the Republic of Korea the wisdom and courage to change their destiny in this chaotic era.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Although it has been over 30 years since his death, it is clear why this book is worth rereading now.\u003cbr\u003e In an era of artificial intelligence, digital transformation, global upheaval, and uncertainty, what's needed isn't flashy techniques, but the power to return to basics.\u003cbr\u003e Trust, integrity, responsibility, and people-first management are principles that transcend time and borders.\u003cbr\u003e For today's entrepreneurs and business leaders, his philosophy is not simply a legacy of the past; it is a key to breaking through the current chaos, a \"magic bullet\" that opens the way through crisis.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 22, 2025\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 576 pages | 674g | 128*188*38mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791173575082\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1173575081 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808431146,"sku":"134656","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/56ad3d45e93cc0531200c2d83d458808.jpg?v=1765418042"},{"product_id":"134659","title":"Gold Bear Small Real Estate Investment Secrets ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RCfGK0e4nP4Bz1JpyOnGTUNXR.png?v=1765118547\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Gold Bear Small Real Estate Investment Secrets \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/152084427\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eHow to Earn Monthly Rent with Small Real Estate Investments, Even for Ordinary Office Workers and Real Estate Beginners!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e If you saved only your salary over 22 years of working at a small business, you would have 300-400 million vs. \u003cbr\u003eAchieve a total asset of 4.4 billion won and a net worth of 2.1 billion won through small real estate investments! Retire early in your 40s with automatic monthly cash flow of 2.5 million won! Discover the safest and most reliable real estate investment tips from \"Gold Bear,\" a YouTuber known for his minimalist real estate investment expertise!\u003cbr\u003e\u003cbr\u003e The safest and most reliable real estate investment guide, \"Gold Bear's Small-Scale Real Estate Investment Secrets,\" is for anyone interested in real estate and looking to start investing, anyone considering home ownership and retirement planning, and anyone whose investment style is closer to stable than aggressive.\u003cbr\u003e While you can make a lot of money all at once, we suggest a real estate investment method that builds wealth steadily, like compound interest, rather than risking losses.\u003cbr\u003e \u003cbr\u003eThe author is a 'gold bear' who started his career with a monthly salary of 1.28 million won, worked for a small and medium-sized company for 22 years, and invested in small real estate without any help, achieving a total asset of 4.4 billion won, a net asset of 2.1 billion won, and an automatic cash flow of 2.5 million won, and successfully retired early in his 40s.\u003cbr\u003e Gold Bear author Shin Myeong-suk has been sharing investment information through her Naver blog, \"Gold Bear's Investment Story.\" After early retirement, she appeared on YouTube's Money Today Single Fire and Segye Ilbo's Money Finder, becoming a hot topic for her \"small real estate investment\" and \"minimalist life.\"\u003cbr\u003e\u003cbr\u003e This book reveals the portfolio and investment process that Goldgom built over 22 years, from getting a job in his 20s to retiring in his 40s.\u003cbr\u003e The author emphasizes that if he had saved his salary for 22 years, he would have only accumulated 300-400 million won, but he was able to accumulate assets worth 4.4 billion won through real estate investment, and that it is important to save seed money and turn it into assets. \u003cbr\u003eWith this book, filled with Gold Bear's real estate investment journey and know-how, let's delve into the world of the most reliable and safe real estate investment that no one has ever revealed.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Prologue: A salaryman earning 1.28 million won a month builds assets worth 4.4 billion won through small real estate investments!\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1.\u003cbr\u003e You should start accumulating assets from a young age.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e The reason I became interested in small real estate investment in my 20s\u003cbr\u003e The Real Reason Ordinary Office Workers Need to Save Money\u003cbr\u003e How to Turn Small Changes into Startup Money and Turn Startup Money into Assets\u003cbr\u003e Create 50 million won in seed money through saving and saving over 5 years.\u003cbr\u003e I don't order deliveries or ride the KTX to save up seed money.\u003cbr\u003e A spirit I learned from my grandmother who went out to work in the fields even though it was pouring rain on her birthday.\u003cbr\u003e The rich brag about how cheap they got something, not how expensive it was.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2.\u003c\/b\u003e \u003cbr\u003eThe first step to small-scale real estate investing that even beginners can start right away.\u003cbr\u003e\u003cbr\u003e Why I Chose Real Estate Over Stocks - Real Estate Investments Are Possible for Office Workers\u003cbr\u003e If you're new to investing, start with a small property.\u003cbr\u003e Use gap investing, but be prepared for a reversal.\u003cbr\u003e I definitely need a home, even if it's small.\u003cbr\u003e Investing, like exercise, requires consistency.\u003cbr\u003e When Should I Buy Real Estate? - The Best Time to Buy a Home\u003cbr\u003e More important than studying investment is hands-on experience.\u003cbr\u003e Even micro-apartments are on the rise! Real estate investments are possible with small amounts of money.\u003cbr\u003e Subscription vs. Actual Residence vs. Gap Investment: Choose the Method That's Right for You\u003cbr\u003e Expand your portfolio with income-generating investments that provide steady monthly rent payments.\u003cbr\u003e Achieving Infinite Returns: The Allure of Real Estate Investment\u003cbr\u003e The Difference in Economic Perception between Those Who Have Owned a Home and Those Who Have Not\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3.\u003cbr\u003e Becoming a FIRE Tribe in Your 40s Through Small Real Estate Investments\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eMy first 13-pyeong apartment: a micro-investment that grew like compound interest.\u003cbr\u003e It's okay if it's not perfect, buy a small house quickly\u003cbr\u003e From an ordinary salaried worker to a landlord who collects rent\u003cbr\u003e If you aim for immediate price differences, you are likely to fail.\u003cbr\u003e Why You Don't Need a Forest in Real Estate Investing\u003cbr\u003e Prepare for an investigation into the source of funds for real estate investments.\u003cbr\u003e Stable rental income and rising market prices through micro-housing gap investment.\u003cbr\u003e Achieve a 17% annual return with two one-room urban homes.\u003cbr\u003e The story of repurchasing a house that was sold 8 months later\u003cbr\u003e Investment in Gwangmyeong, a place I had never been to and didn't even know was a new town.\u003cbr\u003e The best investment of my life was a new apartment in the countryside that I bought on a whim.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4.\u003cbr\u003e Retire with Real Estate Rental Income! The Small Real Estate Investment That Changed My Life\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e How much would an office worker earning a monthly salary of 1.28 million won have earned through real estate investment?\u003cbr\u003e The Key to Real Estate Investment: Taxes. Disclosure of Taxes Paid by Homeowners  \u003cbr\u003eThe misconception that rental income is unearned income, the mindset of those running a rental business\u003cbr\u003e How much should I earn from real estate? Determine the size of my desired asset.\u003cbr\u003e The end of my 22-year career: What if I hadn't invested in real estate?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5.\u003cbr\u003e An investment mindset that remains unshaken by changing real estate policies.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Don't compare, don't be greedy, and set your own investment criteria.\u003cbr\u003e Real estate investments made for show are prone to failure.\u003cbr\u003e If you stick to your own investment criteria, you won't fail.\u003cbr\u003e Invest in what's right for you, not trends. Don't be swayed by real estate policy changes.\u003cbr\u003e You also need to know how to wait for your investments to bear fruit.\u003cbr\u003e 22 years of real estate investment, meticulously written in 11 diaries\u003cbr\u003e Overcoming the fear of failure is essential to building a large fortune.\u003cbr\u003e The Butterfly Effect of Positive Thinking and Investment\u003cbr\u003e There has never been an era when it was easy to buy a house.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6.\u003c\/b\u003e \u003cbr\u003eI buy a small house instead of shopping.\u003cbr\u003e\u003cbr\u003e Investing in small properties instead of shopping: Lighten your load, but keep your mind strong.\u003cbr\u003e Save money for sustainable investing\u003cbr\u003e\u003cbr\u003e Appendix: Daily Budget Habits for Life-Changing Real Estate Investments\u003cbr\u003e Epilogue: If I Can Do It, You Can Do It\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5584\/MidCate002\/558311269.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eEven salaried workers should start investing in real estate! \"Gold Bear Small-Scale Real Estate Investment\" offers a hassle-free way to start.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e If real estate investment is still someone else's story, pay attention to the story of Goldgom, a 'small real estate investment expert.' \u003cbr\u003eFor those who find real estate investment difficult and daunting, this book, 'Gold Bear's Small Real Estate Investment Secrets', reveals the actual investment process over 22 years and the process of starting with a seed money of 50 million won and achieving assets of 4.4 billion won. It contains all of Gold Bear's real estate investment know-how, from preparing for small real estate investment to the entire process of executing the investment, secrets to asset expansion, and even rental management tips.\u003cbr\u003e\u003cbr\u003e Gold Bear explains the process of 'salary' becoming an 'asset' in three steps: 'pocket money = 〉seed money = 〉asset.'\u003cbr\u003e Even if you save a small salary, it becomes 'seed money', and you can steadily invest the seed money in 'small real estate' to grow it into an 'asset'.\u003cbr\u003e The author emphasizes that saving small amounts of money is not just small amounts, and that if you don't save small amounts, you will never be able to build assets.\u003cbr\u003e Rather than the amount of your salary, how you spend and save it, that is, 'expenditure management', is the basis of investment. \u003cbr\u003eAlso, real estate investment is best done as early as possible, starting in your 20s when you start your career, but it is also possible in your 30s and 40s.\u003cbr\u003e It's not too late.\u003cbr\u003e Experience the joy and fulfillment of turning your precious salary into an asset with Gold Bear before it's too late.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSmall homes are okay! Owning your own home is the first step to wealth.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Goldbear's suggested 'small real estate investment stages' are as follows.\u003cbr\u003e The stages are 'Preparing for Real Estate Investment' (Chapter 1) to manage spending habits to save seed money with your salary, 'Small Real Estate Investment for Real Estate Beginners (Burin-i)' (Chapters 2-3) to start investing in small real estate with seed money, and 'Real Estate Asset Management' (Chapters 4-5) to start accumulating assets in earnest.\u003cbr\u003e\u003cbr\u003e Here, the author emphasizes that 'owning a home' is a 'stepping stone' for real estate investment and the 'first step to wealth.'\u003cbr\u003e It's okay if the house isn't big or nice. \u003cbr\u003eEven if it's small, having a house in your name gives you psychological stability and helps you develop a proper sense of finances.\u003cbr\u003e Goldbear's first home, purchased at age 31, served as a springboard for future investments rather than a source of capital gains, and he still owns it today.\u003cbr\u003e\u003cbr\u003e Many people who started out by only aiming for price differences ended up in debt, lost interest in real estate after investing following others and suffered losses, and even never started investing in real estate because they were afraid of it.\u003cbr\u003e The author, observing these people around him, said that it is difficult to make a lot of money all at once unless you are an investment expert, and that since office workers have to balance work and investment, he thought about his desired goals and the most efficient method to implement them. \u003cbr\u003eBy following the practical know-how Gold Bear reveals in this book, you can begin investing in real estate safely and reap significant benefits while reducing trial and error.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eHow to choose a good property without a rental fee, starting from a small real estate near you!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e When investing in real estate, it's best to start in a neighborhood you know well.\u003cbr\u003e If you frequently visit a neighborhood, you can naturally identify pros and cons that outsiders may not easily know about, and you can use your 'eagle eye' to find properties with potential, even if there is little investment demand.\u003cbr\u003e Gold Bear also started his first investment in an area he knew well, and after acquiring the \"investment feel,\" he made additional purchases without a brokerage and made large profits.\u003cbr\u003e\u003cbr\u003e Of course, at first, I was interested in a small apartment complex in Dobong-gu, Seoul, because I wanted to buy an apartment like everyone else. \u003cbr\u003eHowever, after regrettably missing out on an investment opportunity, I decided that I needed to start investing in real estate sooner rather than later, and started looking around the Dangsan-dong area where I was living at the time.\u003cbr\u003e Although it was not an apartment, but an urban residential house with low investment demand, I decided to purchase my first small property because I could purchase it without taking out a loan, it was a good site that had been held by a public corporation for a long time, it was located near a double subway station, there was a growing trend of one- to two-person households, and above all, there was ample parking space, so I judged that there was growth potential.\u003cbr\u003e \u003cbr\u003eAfterwards, he purchased additional urban residential housing in nearby areas and sold the micro-apartment in Jamsil-dong, Seoul, which he invested in without making a large profit. However, based on this experience, he further solidified his investment philosophy and introduced the process of signing a contract for a small apartment in Songpa-gu, Seoul and Gwangmyeong-si, Gyeonggi-do without a tenant and making a large profit.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Everyone wants to own a property with high investment value.\u003cbr\u003e But realistically, you can't start investing in real estate to make that investment money.\u003cbr\u003e Moreover, office workers do not have enough time to go to the forest.\u003cbr\u003e Gold Bear details the insight that allows him to select good real estate without having to worry about the cost of ownership, and a feasible investment method that doesn't involve excessive debt.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eRetire as a Salaried Worker in Your 40s with Small Real Estate Investments!\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eOver the past 17 years, Gold Bear has purchased 10 homes, sold 3, and currently holds 7 for a long period of time. He has continued to invest based on his own investment beliefs, making decisions based on his own thoughts and beliefs, without being swayed by trends, advice from others, or real estate policies.\u003cbr\u003e However, he says his only regret is not starting real estate investment in his 20s.\u003cbr\u003e It would have been difficult to save only my salary, but I was able to live more quickly and freely from money and time through small real estate investments.\u003cbr\u003e This is why I encourage anyone interested in real estate investing.\u003cbr\u003e\u003cbr\u003e In this book, the author emphasizes, “If I did it, anyone can do it.”\u003cbr\u003e There are many people who have made more money through real estate investment, but the reason Gold Bear's story resonates so much is because it is the result of 22 years of consistent practice by an ordinary office worker at a small to medium-sized company. \u003cbr\u003eHe says he wouldn't have been this interested in real estate if he hadn't been an employee of a large corporation or a civil servant.\u003cbr\u003e Because I worked at a small to medium-sized company, I was more concerned about financial planning and retirement preparation.\u003cbr\u003e My grandparents, who passed on to me frugality and honesty, also had a great influence.\u003cbr\u003e We also reveal the minimalist lifestyle and expense management methods that allowed us to achieve early retirement by reducing our monthly expenses through maintaining a frugal and simple lifestyle.\u003cbr\u003e\u003cbr\u003e These days, it's difficult to buy a house even if you save your entire salary.\u003cbr\u003e If you give up on investing in negative news and spend your hard-earned salary in the name of small but certain happiness, it will be difficult to invest, let alone save.\u003cbr\u003e Gold Bear says that there has never been an era, not even during the Joseon Dynasty, when it was easy to own a home.\u003cbr\u003e However, a viable investment is small real estate, and I recommend gradually expanding your investment based on a small home. \u003cbr\u003eThe desire to succeed at once is a shortcut to ruining your investment.\u003cbr\u003e If you're a working professional, a stay-at-home mom, or a real estate novice, take your first steps into the world of investing with Goldgom's small-scale real estate investment strategy.\u003cbr\u003e You can create a steady cash flow and live the life you want without having to go to work every day.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 26, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 340 pages | 152*225*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791161505541\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1161505547 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808562218,"sku":"134659","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/00d57c3efdb9b02d8d5b0bc3117f6eea.jpg?v=1765418054"},{"product_id":"134663","title":"Running a Naver Smart Store ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDsx6MJrk1EhREluftHiMOZrn.png?v=1765118561\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Running a Naver Smart Store \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/146041188\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eSmart Store: What if you've started but sales aren't increasing?\u003cbr\u003e What we need now is ‘operational power’!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Anyone can easily start a smart store, but smart stores that consistently increase sales require different operating methods.\u003cbr\u003e If you're a novice seller who has registered a product but is constantly editing the details page because orders aren't coming in, now is the time to accurately diagnose the cause of the problem and find a solution.\u003cbr\u003e\u003cbr\u003e In \"Operating a Naver Smart Store,\" author Seo Mi-jin, a Smart Store instructor, presents a three-step strategy derived from her own consulting experience to overcome stagnant sales and guide you through the secrets to sustainable store growth.\u003cbr\u003e From basic setup to marketing and expanding your customer base, we'll show you how to solidify your store before you spend any money on advertising. \u003cbr\u003eIn particular, we have selected only the most effective strategies for increasing sales by utilizing various channels provided by Naver, such as Naver Plus Store, Smart Place, and Shopping Live.\u003cbr\u003e This is a must-read for all smart store operators who want to increase actual sales after reading \"Getting Started with Naver Smart Store.\"\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e Structure of this book\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 01 Things you must know when starting a smart store\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 01 Sticking to the Smart Store Basics\u003cbr\u003e SECTION 01 | Consulting Step 1: Is My Store Getting Good Exposure?\u003cbr\u003e Check the current status of my Smart Store\u003cbr\u003e [FAQ] Will I be exposed at the top just by registering for search?\u003cbr\u003e [Frequently Asked Questions] Are business registration and mail-order business reporting required?\u003cbr\u003e SECTION 02 | Consulting Step 2: Is My Product Searchable? \u003cbr\u003eUnderstanding Naver Search Results Logic\u003cbr\u003e Enter product information that matches the fit\u003cbr\u003e [FAQ] Do I need to check the exposure categories by keyword frequently?\u003cbr\u003e How to Increase Popularity with [Group Product Registration]\u003cbr\u003e SECTION 03 | Consulting Step 3: Are My Clients Receiving Benefits?\u003cbr\u003e Check out my smart store interior\u003cbr\u003e [Frequently Asked Questions] What should I register for my promotional image?\u003cbr\u003e Captivating my customers\u003cbr\u003e Increase my customer return rate\u003cbr\u003e Properly promote benefits through notices\u003cbr\u003e [FAQ] Can I write long pop-up content?\u003cbr\u003e Expose benefits and product information with shopping stories\u003cbr\u003e [FAQ] I registered a shopping story, but it is not displayed on my store's main page!\u003cbr\u003e Expose benefits and information with free banners\u003cbr\u003e\u003cbr\u003e CHAPTER 02 Adding Appeal to Smart Stores\u003cbr\u003e SECTION 01 | Product Purchase Reviews That Keep Customers Engaged\u003cbr\u003e Reflecting on my Smart Store shopping experience \u003cbr\u003eGive more points to customers who write reviews.\u003cbr\u003e Win customers' hearts by selecting the best reviews\u003cbr\u003e Earn customer trust by running review events\u003cbr\u003e SECTION 02 | Delivery Settings to Increase Customer Satisfaction\u003cbr\u003e [Production after order confirmation] for products with slow delivery\u003cbr\u003e If fast delivery is your strength, [Departs today]\u003cbr\u003e [Return Assurance Care] that guarantees peace of mind for customers\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 02 What's different about the marketing of successful smart stores?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 01 Marketing that utilizes Naver Shopping 200%\u003cbr\u003e SECTION 01 | Displaying Products on Mobile Naver\u003cbr\u003e The Evolution of Naver Shopping: Naver Plus Store\u003cbr\u003e [FAQ] How do I get exposed to N Delivery?\u003cbr\u003e [FAQ] Fulfillment Service: Do I really need it?\u003cbr\u003e [Frequently Asked Questions] Are [Gift Shop] and [Gift Giving] the same?\u003cbr\u003e SECTION 02 | Planning and Exposing Your Own Promotions\u003cbr\u003e If you have a lot of products for sale, hold a special event. \u003cbr\u003e[Frequently Asked Questions] Is the title of the special exhibition and the title of the top banner the same?\u003cbr\u003e Let's register for a special exhibition and start selling in earnest.\u003cbr\u003e If you have a small number of items for sale, participate in One Plus Item \u0026amp; One Plus Deal.\u003cbr\u003e [FAQ] I don't know what product ID reuse is!\u003cbr\u003e [Frequently Asked Questions] What is the whitelist?\u003cbr\u003e Let's suggest a one-size-fits-all item and sell it a lot.\u003cbr\u003e After the one-plus item, let's try the one-plus deal.\u003cbr\u003e Let's propose a one-plus deal and actively promote it.\u003cbr\u003e Let's bring your products to life with short clips.\u003cbr\u003e Why You Should Be Sincere About Promotion\u003cbr\u003e What if I start a shopping live?\u003cbr\u003e\u003cbr\u003e CHAPTER 02 Marketing Using Naver Search\u003cbr\u003e SECTION 01 | Analyzing Customer Data with Naver Analytics\u003cbr\u003e Real-time analysis\u003cbr\u003e Inflow analysis\u003cbr\u003e Page Analysis\u003cbr\u003e Visit Analysis\u003cbr\u003e User Analytics\u003cbr\u003e [FAQ] I came here through a search ad, but it says (no search term)!\u003cbr\u003e SECTION 02 | Comparing Target Keywords and Number of Naver Shopping Products\u003cbr\u003e Autocomplete keywords \u003cbr\u003eNaver Shopping Keyword Recommendations\u003cbr\u003e Shopping keywords to find together\u003cbr\u003e Check the number of products on Naver search results shopping pages\u003cbr\u003e Understanding personalized shopping products through AI algorithms\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 03 My Smart Store: Now It's Time to Prepare for Sales Growth\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 01 Expand Your Product's Traffic\u003cbr\u003e SECTION 01 | Expanding Your Traffic with Various Plans\u003cbr\u003e Will the number of visitors increase if there are more products?\u003cbr\u003e Does it have to be sold only at Smart Store?\u003cbr\u003e How to Use Commerce Solution Market\u003cbr\u003e How to set up a subscription service\u003cbr\u003e SECTION 02 | Expanding Traffic with Naver Services\u003cbr\u003e If you have an offline store, Smart Place is a must.\u003cbr\u003e [Frequently Asked Questions] I have questions about Naver Smart Place!\u003cbr\u003e Linking Smart Place and Naver Services\u003cbr\u003e How to Increase Customer Reviews\u003cbr\u003e\u003cbr\u003e CHAPTER 02 Digging into everything about Naver Shopping\u003cbr\u003e SECTION 01 | Understanding Keyword Search Results and Algorithms\u003cbr\u003e How to understand and supplement logic \u003cbr\u003eGo beyond algorithms to expose your products\u003cbr\u003e Using Naver Shopping Search Ads\u003cbr\u003e Advertising directly with agencies\u003cbr\u003e SECTION 02 | Understanding Smart Store-Only Advertising\u003cbr\u003e N+ Product Advertising for Smart Store Sellers Only\u003cbr\u003e Shopping news ads that deliver news directly from my store\u003cbr\u003e Running a brand store\u003cbr\u003e [Frequently Asked Questions] What should I be aware of when applying for brand rights?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSpecial Appendix | Growth Strategies and Latest Information for Smart Store Sellers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Accelerating Growth Beyond the Obstacles\u003cbr\u003e The Naver Plus Store app has been released!\u003cbr\u003e Sales commissions will change starting June 2025!\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5299\/MidCate001\/529805041.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eone.\u003cbr\u003e Why aren't sales increasing? Solve stagnant sales with operational strategies!\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eFrom basic Smart Store settings to product registration and detailed settings to increase customer inflow and repeat visits, we provide a self-diagnosis checklist based on practical consulting.\u003cbr\u003e In particular, it is structured to diagnose and improve the problems of my store step by step, focusing on the core keywords of 'exposure', 'search', and 'benefit'.\u003cbr\u003e\u003cbr\u003e \u003cb\u003etwo.\u003cbr\u003e A practical guide focused on strategy, not just features!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We will guide you on how to utilize various functions provided by Naver, such as special exhibitions, one-plus items, shopping live, and smart places, with situation-specific strategies.\u003cbr\u003e Beyond simple functional explanations, we offer customized strategies tailored to each seller's situation, providing actionable guidance.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ethree.\u003cbr\u003e Review your store thoroughly from a customer's perspective!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What if you have a high traffic volume but a low purchase rate? Smart stores aren't just about superficial appearances. \u003cbr\u003eFrom the buyer's perspective, we've designed it so you can review your product page and category structure, and review each detailed element (reviews, shipping settings, promotional banners, shopping stories, etc.) that increases purchase conversion.\u003cbr\u003e\u003cbr\u003e \u003cb\u003efour.\u003cbr\u003e Frequently asked questions from beginner sellers, answered with ease!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We've compiled the most frequently asked questions from consulting and lecture sessions, helping you quickly find and immediately apply only the \"information you really need,\" from business registration to keyword exposure, shopping story errors, advertising efficiency, and smart place settings.\u003cbr\u003e Even a beginner who is lost can find the answer right away without trial and error.\u003cbr\u003e\u003cbr\u003e \u003cb\u003efive.\u003cbr\u003e From traffic to advertising, a comprehensive growth strategy to boost sales!\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eWe provide detailed guidance on how to analyze customer traffic from various angles and expand traffic sources, including analysis of traffic sources using Naver Analytics, comparison of search keywords, integration with commerce solutions, utilization of Smart Place, and shopping live strategies.\u003cbr\u003e It also helps those new to advertising achieve 'cost effectiveness' through N+ product advertising, shopping news advertising, and brand store operation.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 13, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 264 pages | 170*232*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169213776\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169213774 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808693290,"sku":"134663","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/61503a871ed1d56bbf839deb600f5488.jpg?v=1765418067"},{"product_id":"134667","title":"Lifelong investor ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDsxSDlY8TKYywj1itRjl6okF.png?v=1765118584\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Lifelong investor \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/145392475\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003e\"If this is how it's going to be, why did you go public? Is making money through investing wrong?\"\u003cbr\u003e Murakami, the \"voice-seeking shareholder\" and \"hand of God,\" reflects on the essence of investing.\u003cbr\u003e To predict the Korean market after the revision of the Commercial Act, read this book about Japan 10 years ago!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e A legendary investor who achieved great success with every company he touched, earning the nickname \"Hand of God.\"\u003cbr\u003e This refers to Yoshiaki Murakami, the founder of Murakami Fund, which managed over 400 billion yen (approximately 4 trillion won) in Japanese stock investments.\u003cbr\u003e Yoshiaki Murakami, a former bureaucrat at the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry), is not only a successful investor but also a leader in corporate governance and shareholder value realization, changing the landscape of the Japanese economy and stock market.\u003cbr\u003e\u003cbr\u003e \"The Lifelong Investor\" begins with the story of how he transformed from a bureaucrat to a \"player\" investor, and vividly depicts his strategies, goals, and successes and failures as an investor. \u003cbr\u003eThis book, which details his competition with major Japanese economic players such as railways, broadcasting, and IT as an 'activist' and 'voice shareholder', is in itself an exciting memoir of a 'big shot'.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e This book is also a living investment textbook filled with his practical experience.\u003cbr\u003e This book provides a three-dimensional overview of the world of capital markets and the essence of investment, covering the fundamentals of investment, including what investment is and what it should pursue, what the relationship between shareholders and companies should be in stock investment, why these principles have not worked properly in the Japanese economy, and why corporate governance is so important.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Release | If you truly love investing, invest for life _ Shim Hye-seop\u003cbr\u003e Preface | Why I Became an Investor\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 1.\u003cbr\u003e What is a stock listing for?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003ePros and Cons of Listing\u003cbr\u003e A bureaucrat's perspective on listed companies\u003cbr\u003e Studying corporate governance\u003cbr\u003e Toward Fund Establishment: A Meeting with Orix President Miyauchi\u003cbr\u003e Japan's first hostile public takeover attempt\u003cbr\u003e Cool-headed foreign investors\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2.\u003cbr\u003e Investors, Managers, and Corporate Governance\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e I had no talent for management.\u003cbr\u003e My Investment Techniques: The Basics: Expected Value, IRR, and Risk Assessment\u003cbr\u003e Separation of investors and managers\u003cbr\u003e An excellent manager is\u003cbr\u003e Corporate Governance: A System Through Which Investors Oversee Management\u003cbr\u003e Introduce cumulative voting: Toshiba's big mistake\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3.\u003cbr\u003e Attempting a proxy battle in Tokyo style\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Invest in Tokyo Style\u003cbr\u003e The interview with the CEO ended in 15 minutes\u003cbr\u003e Chairman Ito's fury\u003cbr\u003e The decisive shareholders' meeting\u003cbr\u003e Why did you file a shareholder derivative suit?\u003cbr\u003e The end of a long fight\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4.\u003cbr\u003e Nippon Broadcasting and Fuji TV\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Fuji Sankei Group's unusual structure\u003cbr\u003e Fuji TV stocks accompanying Nippon Broadcasting Corporation stocks\u003cbr\u003e Thoughts of group company executives \u003cbr\u003eNippon Broadcasting Corporation begins investing in earnest\u003cbr\u003e Our Abandoned Proposal\u003cbr\u003e Livedoor vs. Fuji TV as seen\u003cbr\u003e arrest\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5.\u003cbr\u003e Hanshin Railway major reorganization plan\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Dreams of Seibu Railway Reform: A Conversation with Yoshiaki Tsutsumi\u003cbr\u003e And by Hanshin Railway\u003cbr\u003e Executives who don't think about the future of their companies\u003cbr\u003e Hanshin Tigers IPO Plans: Senichi Hoshino's Shocking Statement\u003cbr\u003e Another shattered dream\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 6. Investment in IT Companies: Venture Business Managers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e IT bubble and its collapse\u003cbr\u003e Hikari Communications and Crayfish\u003cbr\u003e Yusen, Cyber ​​Agent, GMO\u003cbr\u003e Rakuten: Hiroshi Mikitani's aggressive M\u0026amp;A\u003cbr\u003e Livedoor: Takafumi Horie, who fiercely challenged vested interests.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 7.\u003cbr\u003e Japan's Problems: From an Investor's Perspective\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The evolution of corporate governance: from government-led to financial institutions and then to investors.\u003cbr\u003e The vicious cycle that the Japanese stock market is caught in\u003cbr\u003e For investors and companies to have a win-win relationship\u003cbr\u003e Overseas Corporate Cases: Apple and Microsoft\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 8.\u003cbr\u003e Suggestions for Japan\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eJapan Corporation\u003cbr\u003e Towards improving corporate governance\u003cbr\u003e A representative example is Japan Post\u003cbr\u003e Another challenge\u003cbr\u003e To escape from being the world's most indebted nation\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 9.\u003cbr\u003e 10 years since arrest\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e NPO\u003cbr\u003e Regarding the Great East Japan Earthquake\u003cbr\u003e Japanese real estate investment\u003cbr\u003e Care business\u003cbr\u003e food service industry\u003cbr\u003e Asian real estate business\u003cbr\u003e Failed Investment Stories: Chinese Microfinance, Greek Government Bonds\u003cbr\u003e Fintech Investment\u003cbr\u003e\u003cbr\u003e Reviews\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e A company that has become public must follow established rules and conduct transparent and high-growth management to meet investor expectations.\u003cbr\u003e And we have to make a profit for our shareholders.\u003cbr\u003e If you don't like this, you have two choices: either give up on going public and become a private company, or become a non-profit organization that focuses on social contribution and doesn't return profits to funders.\u003cbr\u003e This is what I think listing means.\u003cbr\u003e --- p.42, from “Chapter 1: What is Stock Listing for?”\u003cbr\u003e \u003cbr\u003eCorporate governance is a system for shareholders to monitor and supervise whether the companies they have invested in are being managed soundly and are managing in a way that increases corporate value, i.e., aims to maximize shareholder value.\u003cbr\u003e At its core is the idea that important corporate decisions are made directly by shareholders through general shareholders' meetings, and that managers entrusted by shareholders manage the company to maximize shareholder interests.\u003cbr\u003e Only when managers and shareholders maintain a tense relationship can sound investment and corporate growth be ensured, and the economy circulates as shareholders earn profits and reinvest them in society.\u003cbr\u003e --- pp.51~52, from “Chapter 1: What is Stock Listing for?”\u003cbr\u003e\u003cbr\u003e In Japan, investors have a negative image of \"people who make a lot of money without breaking a sweat.\"\u003cbr\u003e Unfortunately, I may also be one of the people who have tarnished the image of investors. \u003cbr\u003eHowever, whether the image is good or bad, business requires money, and investors are the ones who shoulder the risk by providing the money.\u003cbr\u003e (…) Japan finally began to operate a system to maximize corporate value through dialogue between shareholders and managers by enacting the ‘Corporate Governance Code’ in 2015.\u003cbr\u003e --- p.89, from “Chapter 2 Investors, Managers, and Corporate Governance”\u003cbr\u003e\u003cbr\u003e President Takano entered the conference room with a blunt expression.\u003cbr\u003e And as soon as we exchanged business cards, he started complaining.\u003cbr\u003e “I have never met any shareholders other than the bank and business partners.\u003cbr\u003e I don't know why I have to meet you.\u003cbr\u003e I don't want to meet shareholders or anything like that.\u003cbr\u003e “If you want to see me, why don’t you come to the shareholders’ meeting?” Still, I persisted and asked a few questions about management.\u003cbr\u003e But President Takano didn't deal with me. \u003cbr\u003e“Why should I tell you that?” No matter how much I told him that Tokyo Style should be like this, he pretended not to hear, saying, “I don’t know why I should listen to the likes of you.”\u003cbr\u003e --- p.120, from “Chapter 3: Attempting a Power of Attorney Showdown in Tokyo Style”\u003cbr\u003e\u003cbr\u003e Based on the railroad brand 'Hanshin', the company has been operating quietly and steadily for a long time, so regardless of whether the stock price is low or not, or whether the asset efficiency is low or not, the company must have wanted to go to work steadily without any fluctuations.\u003cbr\u003e (…) When exchanging opinions with the management of many companies during the investment process, I found that the longer a company has been listed, the more often this complacent mindset has taken root.\u003cbr\u003e --- p.195, from “Chapter 5: Hanshin Railway Reorganization Plan”\u003cbr\u003e \u003cbr\u003eISS's Robert Mons was branded a traitor by those living within the vested interests. KKR's Henry Kravis was called a \"corporate raider,\" and a film was even made mocking him.\u003cbr\u003e However, I highly value their achievements.\u003cbr\u003e I think the reason the U.S. stock market has continued to grow and maintain a much higher valuation than Japan is because entities like these have taken action against the market and created an environment for good corporate governance.\u003cbr\u003e --- p.202, from “Chapter 5: Hanshin Railway Reorganization Plan”\u003cbr\u003e\u003cbr\u003e If I don't get a satisfactory answer from the perspective of increasing corporate value, I make three suggestions as a next step.\u003cbr\u003e First, to increase corporate value by generating more profits, we will review business investments such as M\u0026amp;A, include them in mid-term management plans, and then clearly disclose the information. \u003cbr\u003eSecond, if no effective business investment is expected in the coming years, shareholder returns will be implemented through dividends, treasury stock repurchases, etc.\u003cbr\u003e Third, if you do not want to implement both, you can delist through MBO or other means.\u003cbr\u003e --- p.261, from “Chapter 7 Japan’s Problems: From an Investor’s Perspective”\u003cbr\u003e\u003cbr\u003e The first step to stimulating capital circulation is for companies to actively use the remaining funds and funds raised through bank borrowings to raise salaries or hire new employees while disbursing their capital through investments and shareholder returns in accordance with the corporate governance code.\u003cbr\u003e As a result, new jobs are created, investors who receive a refund look for other investments, and people who get a raise or new job spend their money.\u003cbr\u003e As the economy starts to move and the market becomes active, a new trend emerges where individuals invest in stocks or real estate instead of saving in banks.\u003cbr\u003e\n\n\u003c\/div\u003e  \u003cdiv\u003e--- p.299, from “Chapter 8: Suggestions for Japan”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eA gambler who has planted a new vision for corporate governance in the business world.\u003cbr\u003e Activist investors who advance without hesitation\u003cbr\u003e\u003cbr\u003e The exciting memoirs of a 'big hand'\u003cbr\u003e A living investment textbook filled with real-world experience\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Yoshiaki Murakami's main stage was the Japanese stock market.\u003cbr\u003e His investment philosophy is simple.\u003cbr\u003e 'Buy low, sell high.' This is a strategy I learned from my father, who was also an investor.\u003cbr\u003e He calls the size of the return (profit) that can be obtained when taking on risk and investing 'expected value' and invests in targets that meet this expected value and rate of return.\u003cbr\u003e\u003cbr\u003e Of course, he doesn't just invest and wait.\u003cbr\u003e Say what you want to say and do it. \u003cbr\u003eGoing public means becoming a public entity and being prepared to meet investor expectations. If you don't like investor interference, you should delist, and if you don't think you can return profits to investors, you should become a non-profit organization.\u003cbr\u003e They emphasize that a company's money is like a person's blood, and that the smooth flow of money is just as important for the company's growth, and that the company should invest to make profits and share them with shareholders, and immediately sell or return to shareholders any cash or idle assets that have been accumulated without investment. If that is not possible, they argue that the company should be delisted.\u003cbr\u003e\u003cbr\u003e His first investment was the Tokyu Hotel.\u003cbr\u003e A company with a market capitalization of 10 billion yen and real estate holdings in Akasaka, Tokyo, worth 50 billion yen.\u003cbr\u003e He bought Tokyu Hotel stocks that were neglected and undervalued, and then pressured the management to sell the Tokyu Hotel stocks to Tokyu Railway for a profit. \u003cbr\u003eShoei, which invested around the same time, had a market capitalization of 5 billion yen, no debt, and assets of 50 billion yen, including 20 billion yen of Canon stock.\u003cbr\u003e Murakami announces Japan's first public offering of Shoei, which remains listed without needing to raise funds.\u003cbr\u003e Although the public offering failed, he made a huge profit by selling Shoei stock at a price that had more than tripled, while simultaneously making his name, investment principles, and improved corporate governance known to the world.\u003cbr\u003e\u003cbr\u003e Originally, shareholders, who are investors, should select managers.\u003cbr\u003e It is a principle of capitalism that a company explains its business plan to its shareholders, and the shareholders review the plan and then select the manager.\u003cbr\u003e The corporate law is also enacted with this premise in mind.\u003cbr\u003e But in reality, shareholders were being ignored.\u003cbr\u003e Even among listed companies, there were few that managed their operations with shareholders in mind. \u003cbr\u003eShareholders who do not speak out also have responsibilities, but in Japan at the time, shareholders were considered faceless and had no opinions, and companies did not give importance to shareholders even though they cared about the opinions of their creditors, the banks.\u003cbr\u003e \"Who owns the company?\" The debate still rages today, but back then, if you said a company belonged to its shareholders, everyone would look at you with a look like, \"What is that guy talking about?\"\u003cbr\u003e (Pages 50-51)\u003cbr\u003e \u003cb\u003e\u003cbr\u003eCorporate Governance: A Prescription for Japan's Chronically Ill Economy\u003cbr\u003e From the era of the bureaucracy to the era of the bank, the next era must be the era of the shareholder.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Corporate governance is a system for shareholders to monitor and supervise whether the companies they have invested in are being managed soundly and are managing in a way that increases corporate value, i.e., aims to maximize shareholder value. \u003cbr\u003eAt its core is the idea that important corporate decisions are made directly by shareholders through general shareholders' meetings, and that managers entrusted by shareholders manage the company to maximize shareholder interests.\u003cbr\u003e Only when managers and shareholders maintain a tense relationship can sound investment and corporate growth be ensured, and the economy circulates as shareholders earn profits and reinvest them in society.\u003cbr\u003e (Pages 51-52)\u003cbr\u003e\u003cbr\u003e Murakami's strategy was both the essence of his own investment strategy and a stab at the very heart of the Japanese economy.\u003cbr\u003e He believes that Japan, during its period of rapid growth, operated under the \"government-led corporate control,\" but with the influx of foreign capital, transitioned to an era of \"control through bonds,\" in which banks and corporations mutually held stocks. \u003cbr\u003eTherefore, rather than pursuing shareholder profits or growth potential as shown in ROE, the company only focuses on maintaining financial soundness and safety, which makes it less dynamic and less attractive as an investment destination.\u003cbr\u003e As a result, the analysis shows that funds do not circulate throughout the economy, causing the market to stagnate and fall into a recession.\u003cbr\u003e And I believe that the way to overcome this is to infiltrate corporate governance into Japanese companies and the Japanese economy.\u003cbr\u003e\u003cbr\u003e The Korean capital market is also facing the same issues outlined in this book, including the revision of the Commercial Act that expands the scope of directors' duty of loyalty from corporations to shareholders, and the trend toward corporate governance reform, including ESG. \u003cbr\u003eThis book is a memoir of an investor, but it also contains a candid account of the obstacles and frustrations that stood in the way of increasing shareholder value and improving corporate governance. It will serve as an invaluable reference for those seeking to map the broader picture of Korean stock investment.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The Japanese business world of 20 years ago was similar to that of Korea today.\u003cbr\u003e Growth slowed, cash piled up due to lack of shareholder returns, and diversification into unrelated businesses continued.\u003cbr\u003e The author, who realized that improving corporate governance is essential for continued economic growth, takes on the role of a direct player in everything from Japan's first public offering to the proxy battle.\u003cbr\u003e He becomes a hero in the investment world, achieving great success in every company he touches.\u003cbr\u003e This book delivers a refreshing shock to the Korean capital market, which is just beginning to reform corporate governance.\u003cbr\u003e Lee Nam-woo (Chairman of the Korea Corporate Governance Forum, Visiting Professor at Yonsei University Graduate School of International Studies)\u003cbr\u003e \u003cbr\u003e\u003cb\u003eInvestors, managers, and major players in Japan's financial world clash\u003cbr\u003e Behind the scenes of a dramatic world\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Fuji Sankei Group was a media company with a complex and unusual capital structure in which radio broadcaster Nippon Broadcasting controlled Fuji TV and the Sankei Shimbun newspaper were intertwined.\u003cbr\u003e The structure was such that if they acquired 50% of Nippon Broadcasting Corporation's stock for 120 billion yen, they would be able to control one-third of Fuji TV's voting rights, worth 2.62 trillion yen.\u003cbr\u003e Even though not only the management but also the independence of the press was threatened, the management did not budge.\u003cbr\u003e\u003cbr\u003e Osaka Hanshin Railway, which had a market capitalization of 100 billion yen and whose real estate holdings (stations and nearby commercial facilities) alone could be valued at up to 500 billion yen, was also a target of Murakami's investment. \u003cbr\u003eConsolidating or jointly operating routes would increase user convenience, improve performance, and increase shareholder value. However, the railway business lacked any particular growth momentum and was prone to failure, so management remained steadfast.\u003cbr\u003e\u003cbr\u003e In addition to a public offering against Shoei, Nippon Broadcasting, Seibu Railway, and Hanshin Railway attempted proxy battles with Tokyo Style, stock purchases, and shareholder proposals.\u003cbr\u003e He shakes up the stagnant market by buying stocks of major companies.\u003cbr\u003e In the process, he gained a reputation for his bold speech and actions.\u003cbr\u003e Although he has been criticized as a \"corporate raider,\" this book is worth reading simply because it contains his practical experience as an investor, showing how to identify undervalued gems and what methods can be applied to improve performance and return profits. \u003cbr\u003eMoreover, the anecdotes he tells about the bigwigs and powerful players he met while investing add to the enjoyment of reading by dramatically conveying the behind-the-scenes struggles of the cold-blooded world of investment.\u003cbr\u003e\u003cbr\u003e I told President Takano that I didn't know why he was building up internal reserves, and I gave him a long explanation of how listed companies should use their surplus funds and what the desirable form of internal reserves should be.\u003cbr\u003e Then Chairman Ito got angry again.\u003cbr\u003e “You, I gave you this much space, and you’re planning on smearing my face!”\u003cbr\u003e However, as the fund manager, I was not in a position to unilaterally withdraw the shareholder proposal, so I did not back down.\u003cbr\u003e “Mr. Chairman, I have no intention of doing that.\u003cbr\u003e But I still need to hear an explanation of why the internal reserves are being built up.”\u003cbr\u003e “Get out now.”\u003cbr\u003e “I’m truly sorry for putting in so much effort. \u003cbr\u003eThen I will excuse myself now.”\u003cbr\u003e I greeted Chairman Ito and left the room without even touching the lunch that was prepared in front of me.\u003cbr\u003e And from this day on, I decided to dedicate myself to the proxy battle.\u003cbr\u003e (Pages 128-129) \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 10, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 344 pages | 536g | 145*210*22mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791194322078\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1194322077 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808857130,"sku":"134667","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/9f113ccafff2ad98621743cf0184f2cd.jpg?v=1765418081"},{"product_id":"134671","title":"Payroll management, retirement pension, annual leave, and the four major insurances ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDqn08P7EWVXsepi88jXNQXzL.png?v=1765118598\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Payroll management, retirement pension, annual leave, and the four major insurances \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/145099604\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e  \u003cdiv\u003eIn order to apply the Labor Standards Act, you must know how to calculate the number of regular workers, as the application of the Labor Standards Act is often determined based on the number of regular workers.\u003cbr\u003e Or, since you need to know how to calculate various standard hours to calculate salary and allowances, we will explain the basic calculation method for the relevant hours.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1: Calculating the number of regular workers and their working hours\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Section 1 Labor Laws Employers Must Be Aware of\u003cbr\u003e 01.\u003cbr\u003e When there are many violations of the law when drafting an employment contract\u003cbr\u003e · Place of employment and job description\u003cbr\u003e · Wage components and calculation methods\u003cbr\u003e · Part-time workers: Working hours per working day\u003cbr\u003e 02.\u003cbr\u003e 3.3% employment contract and 4 major insurance subscriptions\u003cbr\u003e 03.\u003cbr\u003e It doesn't end with just a fine for unpaid wages.\u003cbr\u003e 04.\u003cbr\u003e Is there any problem with giving 30 days' notice of dismissal?\u003cbr\u003e 05.\u003cbr\u003e Is the memorandum unconditionally effective?\u003cbr\u003e 06.\u003cbr\u003e Severance pay should not be included in the monthly salary.\u003cbr\u003e Section 2: Calculating the number of regular workers\u003cbr\u003e 01.\u003cbr\u003e Calculation of the number of regular workers \u003cbr\u003e· Workers included in the number of workers and those not included\u003cbr\u003e · Date of occurrence of the reason\u003cbr\u003e · Number of employees per year\u003cbr\u003e · Working days included in the number of operating days\u003cbr\u003e 02.\u003cbr\u003e Criteria for determining the number of regular workers\u003cbr\u003e · If the number of employees divided by the number of working days is 5 or more\u003cbr\u003e · If the number of employees divided by the number of working days is less than 5 people\u003cbr\u003e 03.\u003cbr\u003e Example of calculating the number of regular workers\u003cbr\u003e [Case] ​​How do I calculate the number of full-time employees in a family business?\u003cbr\u003e [Example] Number of regular workers, including workers who work only on certain days of the week and those who work in shifts\u003cbr\u003e [Example] Number of regular employees in cases where there are multiple companies under the same CEO\u003cbr\u003e Section 3 Application of duties according to number of regular workers\u003cbr\u003e 01.\u003cbr\u003e The Labor Standards Act applies only to workplaces with five or more employees.\u003cbr\u003e 02.\u003cbr\u003e The Labor Standards Act applies even to workplaces with fewer than 5 employees.\u003cbr\u003e 03.\u003cbr\u003e Application of labor relations laws according to number of employees\u003cbr\u003e Section 4 Working Hours for Calculating Statutory, Scheduled, and Regular Wages\u003cbr\u003e 01.\u003cbr\u003e Basic concepts that are useful to know in advance\u003cbr\u003e · Meaning of the 1st day\u003cbr\u003e · Meaning of 1 week \u003cbr\u003e· Meaning of 4.345 weeks\u003cbr\u003e 02.\u003cbr\u003e Statutory working hours (statutory working hours)\u003cbr\u003e 03.\u003cbr\u003e Regular working hours (agreement working hours)\u003cbr\u003e [Example] In case of shortened working hours, the daily standard working hours\u003cbr\u003e [Example] Standard working hours when contracted to work 6 days a week\u003cbr\u003e [Case] ​​Standard working hours under flexible working hours system\u003cbr\u003e 04.\u003cbr\u003e Standard hours for calculating regular wages (paid working hours for salary calculation)\u003cbr\u003e · Calculation method for standard hours for calculating regular wages\u003cbr\u003e · Calculation of standard hourly wage using standard wage calculation standard hours\u003cbr\u003e · Standard hours for calculating regular wages in cases of overtime or holiday work\u003cbr\u003e 05.\u003cbr\u003e How to calculate daily wages in compliance with the Minimum Wage Act\u003cbr\u003e Section 5 Working Hours - Paid: Break Time - Unpaid (Fake Break Time)\u003cbr\u003e 01.\u003cbr\u003e Working hours stipulated by law\u003cbr\u003e 02.\u003cbr\u003e Break time\u003cbr\u003e Section 6 Legal working hours when using half-day leave\u003cbr\u003e Section 7 Deduction of salary for going out, being late, or leaving early\u003cbr\u003e 01.\u003cbr\u003e Salary deduction in case of going out, being late, or leaving early\u003cbr\u003e 02.\u003cbr\u003e Annual leave is deducted in case of going out, being late, or leaving early. \u003cbr\u003eSection 8 Not all holidays are the same.\u003cbr\u003e (Statutory holidays, statutory public holidays, and contractual holidays)\u003cbr\u003e 01.\u003cbr\u003e statutory holidays\u003cbr\u003e 02.\u003cbr\u003e Contracted holidays\u003cbr\u003e 03.\u003cbr\u003e Does the weekend have to be on Sunday?\u003cbr\u003e 04.\u003cbr\u003e How do I calculate holidays when holidays overlap?\u003cbr\u003e Section 9 Work Processing on Substitute Holidays\u003cbr\u003e 01.\u003cbr\u003e Substitute public holidays\u003cbr\u003e 02.\u003cbr\u003e Holiday replacement\u003cbr\u003e 03.\u003cbr\u003e Long-term leave system\u003cbr\u003e 04.\u003cbr\u003e Compensatory leave system\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 Salary and Allowances\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Section 1: What you need to know about labor costs\u003cbr\u003e Section 2 What tasks are involved in payroll?\u003cbr\u003e 01.\u003cbr\u003e Working Hours Management\u003cbr\u003e 02.\u003cbr\u003e Salary calculation and payment\u003cbr\u003e 03.\u003cbr\u003e Payroll-related data management\u003cbr\u003e 04.\u003cbr\u003e Compliance and Reporting\u003cbr\u003e 05.\u003cbr\u003e Payroll Reporting and Analysis\u003cbr\u003e 06.\u003cbr\u003e Other tasks\u003cbr\u003e Section 3 Wage Payment Principles That Must Be Observed\u003cbr\u003e 01.\u003cbr\u003e Cash payment principle\u003cbr\u003e 02.\u003cbr\u003e Principle of direct payment\u003cbr\u003e 03.\u003cbr\u003e Principle of full payment\u003cbr\u003e · Wage offset\u003cbr\u003e · Waiver (return) of wage claims\u003cbr\u003e · Wage cuts\u003cbr\u003e 04.\u003cbr\u003e Principle of regular payment\u003cbr\u003e Section 4 Essential Conditions for Salary, Wage, Monthly Salary, and Salary\u003cbr\u003e 01.\u003cbr\u003e What the employer will pay to the worker\u003cbr\u003e 02.\u003cbr\u003e Payment in return for work \u003cbr\u003e03.\u003cbr\u003e Any money or valuables, regardless of name\u003cbr\u003e [Case] ​​Distinction between employer and employee under the Labor Standards Act\u003cbr\u003e Section 5: Calculation of minimum wage\u003cbr\u003e 01.\u003cbr\u003e Determining whether minimum wage is violated\u003cbr\u003e 02.\u003cbr\u003e Wages not included in the minimum wage\u003cbr\u003e 03.\u003cbr\u003e Calculating the minimum wage\u003cbr\u003e [Case] ​​Application of minimum wage to trainee workers\u003cbr\u003e [Case] ​​Can 80% or 90% of salary be paid during the training period?\u003cbr\u003e [Case] ​​Minimum wage including food subsidy\u003cbr\u003e [Case] ​​Minimum wage including holiday pay\u003cbr\u003e [Case] ​​Comprehensive wage minimum wage\u003cbr\u003e 03.\u003cbr\u003e Statute of limitations for unpaid wages due to failure to meet minimum wage\u003cbr\u003e 03.\u003cbr\u003e If the minimum wage increases during the annual salary contract period of an annual salary worker\u003cbr\u003e 04.\u003cbr\u003e Obligation to notify minimum wage\u003cbr\u003e Section 6 Calculation of regular wages and regular hourly wages\u003cbr\u003e 01.\u003cbr\u003e Standards for determining regular wages\u003cbr\u003e · Compensation for regular work\u003cbr\u003e · Regularity\u003cbr\u003e · Uniformity\u003cbr\u003e 02.\u003cbr\u003e Wages that fall under the normal wage category\u003cbr\u003e · Whether various allowances are included in the regular wage\u003cbr\u003e · Regular wage conditions for bonuses\u003cbr\u003e 03.\u003cbr\u003e Calculation process for standard hourly wage \u003cbr\u003e· Add up all amounts received regularly and uniformly each month (regular wages).\u003cbr\u003e · Regular hourly wage = The amount of the regular wage added up is divided by 209 hours.\u003cbr\u003e 04.\u003cbr\u003e The regular wage can also be the average wage.\u003cbr\u003e [Case] ​​How to handle singular numbers when calculating salary (wage)\u003cbr\u003e Section 7. How to calculate the monthly salary of mid-career hires and mid-career leavers by date\u003cbr\u003e [Case] ​​Problems with Saturday processing when calculating salary for work days\u003cbr\u003e Section 8 It is not a wage determined by the Comprehensive Wage System Act.\u003cbr\u003e 01.\u003cbr\u003e Requirements for recognition as comprehensive wages\u003cbr\u003e 02.\u003cbr\u003e Wages that cannot be included in comprehensive wages\u003cbr\u003e 03.\u003cbr\u003e Separation of basic salary and overtime pay\u003cbr\u003e 04.\u003cbr\u003e Contract including retirement pay in the comprehensive wage system\u003cbr\u003e 05.\u003cbr\u003e Contract including annual leave allowance in comprehensive wage system\u003cbr\u003e 06.\u003cbr\u003e When an employee leaves work early and does not work overtime as scheduled\u003cbr\u003e · When the actual overtime work hours are more than the fixed overtime pay\u003cbr\u003e · When the actual overtime work hours are less than the fixed overtime pay\u003cbr\u003e 07.\u003cbr\u003e Calculating weekly and monthly wages using hourly wages \u003cbr\u003e· You can change the hourly wage to a daily wage.\u003cbr\u003e · You can change your daily salary to a weekly salary.\u003cbr\u003e · You can change your weekly salary to a monthly salary.\u003cbr\u003e · The calculation method for monthly salary, which includes 8 hours of overtime work on Saturdays and 4 hours of holiday work on Sundays, is as follows.\u003cbr\u003e\u003cbr\u003e 08.\u003cbr\u003e Calculating hourly wages using inclusive wages?\u003cbr\u003e · Calculation of hours as a basis for determining comprehensive wages\u003cbr\u003e · Find the hourly wage based on the comprehensive wage standard\u003cbr\u003e · Divide into base salary and allowance\u003cbr\u003e Section 9 Overtime Pay (Overtime Pay) (Overtime, Night Work, Holiday Work)\u003cbr\u003e 01.\u003cbr\u003e Overtime requirements\u003cbr\u003e 02.\u003cbr\u003e Overtime pay\u003cbr\u003e 03.\u003cbr\u003e Additional wages\u003cbr\u003e 04.\u003cbr\u003e Overtime pay\u003cbr\u003e · Overtime pay for regular workers\u003cbr\u003e · Overtime pay for part-time and short-term workers\u003cbr\u003e [Example] When a contract for 20 hours of regular work per week is signed and 30 hours are worked\u003cbr\u003e [Example] Payment of overtime pay when working on Saturdays after using annual leave\u003cbr\u003e 05.\u003cbr\u003e Holiday work allowance\u003cbr\u003e [Case] ​​Payment of holiday work allowance on Labor Day\u003cbr\u003e 06. \u003cbr\u003eNight work allowance\u003cbr\u003e [Example] Night shift allowance for short work hours only at night\u003cbr\u003e 07.\u003cbr\u003e Overtime work limit including holidays\u003cbr\u003e 08.\u003cbr\u003e Exceptions to the application of additional wages\u003cbr\u003e 09.\u003cbr\u003e Formula for calculating overtime pay\u003cbr\u003e 10.\u003cbr\u003e Calculating Labor Day Allowance\u003cbr\u003e · Calculation of Labor Day allowance\u003cbr\u003e · Exceptional cases\u003cbr\u003e [Example] Calculating overtime pay in minutes and seconds\u003cbr\u003e Section 10 Simple calculation of holiday pay\u003cbr\u003e 01.\u003cbr\u003e Basic requirements for holiday pay\u003cbr\u003e [Case] ​​The meaning of attendance and regular working days\u003cbr\u003e 02.\u003cbr\u003e Calculation method of holiday pay\u003cbr\u003e 03.\u003cbr\u003e Weekly holiday allowance for weekday start and weekday departure\u003cbr\u003e 04.\u003cbr\u003e Holiday allowance for various cases\u003cbr\u003e · Calculation of hourly wages (daily wages) for weekend (Sat, Sun) workers (part-time workers, part-time workers)\u003cbr\u003e · Calculation of holiday pay for absence during the week\u003cbr\u003e · Calculation of weekly holiday pay when annual leave is used\u003cbr\u003e · Calculation of weekly holiday pay when taking a full week off\u003cbr\u003e · If you start working on Wednesday and quit on the following Wednesday\u003cbr\u003e · Calculation of weekly holiday pay in case of sick leave\u003cbr\u003e · Weekly holiday allowance for daily workers (daily wage) \u003cbr\u003eSection 11 How to handle cases where allowances are incorrectly calculated\u003cbr\u003e 01.\u003cbr\u003e If the allowance is incorrectly calculated and underpaid\u003cbr\u003e 02.\u003cbr\u003e If the allowance is incorrectly calculated and paid in excess\u003cbr\u003e Section 12 Problems that arise when transferring salary to another person's account\u003cbr\u003e 01.\u003cbr\u003e If you receive it in an account under the name of a family member or another person\u003cbr\u003e 02.\u003cbr\u003e Problems with sending salary in someone else's name\u003cbr\u003e 03.\u003cbr\u003e If the salary is paid directly in cash\u003cbr\u003e Section 13 Preparation and storage of payroll ledgers\u003cbr\u003e 01.\u003cbr\u003e The payroll register must be prepared.\u003cbr\u003e 02.\u003cbr\u003e Details of payroll records\u003cbr\u003e [Example] Details of payroll ledger\u003cbr\u003e 03.\u003cbr\u003e How to prepare and store a payroll ledger\u003cbr\u003e Section 14 Obligation to issue wage statements\u003cbr\u003e 01.\u003cbr\u003e Required Information on Payslips\u003cbr\u003e 02.\u003cbr\u003e Items that can be omitted from the payslip\u003cbr\u003e 03.\u003cbr\u003e How to Write a Payslip\u003cbr\u003e Section 15 Please calculate the severance pay.\u003cbr\u003e 01.\u003cbr\u003e User-attributable reasons\u003cbr\u003e 02.\u003cbr\u003e Some businesses are closed and receive leave allowances.\u003cbr\u003e 03.\u003cbr\u003e Payment of severance pay\u003cbr\u003e 04.\u003cbr\u003e Calculation of severance pay\u003cbr\u003e · Calculation method of severance pay\u003cbr\u003e · Example of calculating reduction in leave allowance\u003cbr\u003e 05. \u003cbr\u003eCalculating vacation days and annual leave\u003cbr\u003e [Example] Weekly holiday allowance and holiday allowance in case of partial or full closure of business during a week\u003cbr\u003e [Example] Severance pay in case of early departure from work\u003cbr\u003e 06.\u003cbr\u003e Employment maintenance support during business closure\u003cbr\u003e Section 16 When must wages or severance pay be paid (settlement of money and goods)?\u003cbr\u003e 01.\u003cbr\u003e Person liable to pay wages\u003cbr\u003e 02.\u003cbr\u003e Claimants for wage settlement\u003cbr\u003e 03.\u003cbr\u003e Scope of wages subject to liquidation\u003cbr\u003e 04.\u003cbr\u003e Deadline for payment of wages\u003cbr\u003e 05.\u003cbr\u003e If wages are not paid within the payment deadline\u003cbr\u003e Section 17: 20% annual interest on unpaid wages\u003cbr\u003e 01.\u003cbr\u003e Special interest rate for delayed unpaid wages applied to employees\u003cbr\u003e 02.\u003cbr\u003e Expanding sanctions for wage arrears\u003cbr\u003e 03.\u003cbr\u003e Interest on delayed payment of wages to retirees\u003cbr\u003e 04.\u003cbr\u003e Interest on delayed payment of wages to employees\u003cbr\u003e 05.\u003cbr\u003e How to calculate delayed interest\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Retirement Allowance and Pension\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Section 1: Calculating Average Wages\u003cbr\u003e 01.\u003cbr\u003e When the average wage applies\u003cbr\u003e 02.\u003cbr\u003e Wages included and excluded from the average wage\u003cbr\u003e · Wages included in average wages \u003cbr\u003e· Wages not included in average wages\u003cbr\u003e 03.\u003cbr\u003e Period excluded from calculation of average wage\u003cbr\u003e 04.\u003cbr\u003e Minimum average wage\u003cbr\u003e 05.\u003cbr\u003e How to calculate average wages\u003cbr\u003e · The date on which the reason for calculation arises\u003cbr\u003e · During the three months prior to retirement\u003cbr\u003e · Total amount of wages paid\u003cbr\u003e · Amount divided by the total number of days in that period\u003cbr\u003e 06.\u003cbr\u003e Annual leave allowance included in retirement allowance calculation\u003cbr\u003e [Example] If you pay the four major insurance premiums in advance, your retirement allowance increases.\u003cbr\u003e Section 2 Payment including retirement allowance in salary\u003cbr\u003e [Example] If you want to pay your retirement allowance in monthly installments, use the defined contribution (DC) retirement pension system.\u003cbr\u003e Section 3 Severance pay and retirement pension during childcare leave\u003cbr\u003e 01.\u003cbr\u003e Resignation immediately after childcare leave, resignation during childcare leave\u003cbr\u003e 02.\u003cbr\u003e After taking maternity leave and childcare leave, I quit my job.\u003cbr\u003e 03.\u003cbr\u003e Resignation after 1 month of work after parental leave\u003cbr\u003e 04.\u003cbr\u003e Retirement pension during childcare leave\u003cbr\u003e [Example] Effective Date of Resignation When Resignation Letter is Not Accepted\u003cbr\u003e [Case] ​​Retirement date of an employee who was absent without permission \u003cbr\u003eSection 4 Calculation of retirement benefits and interim settlement of retirement benefits\u003cbr\u003e 01.\u003cbr\u003e Applicable subjects of retirement allowance\u003cbr\u003e 02.\u003cbr\u003e Calculation of retirement benefits\u003cbr\u003e · Continuous employment period\u003cbr\u003e · Average wage\u003cbr\u003e 03.\u003cbr\u003e Payment deadline for retirement pay\u003cbr\u003e 04.\u003cbr\u003e Interim settlement of retirement pay\u003cbr\u003e · Requirements\u003cbr\u003e [Case] ​​Reasons for interim settlement of severance pay\u003cbr\u003e · Effect of interim settlement\u003cbr\u003e Section 5 Calculation of retirement pay and retirement income tax after interim settlement of retirement pay\u003cbr\u003e 01.\u003cbr\u003e Severance pay after interim settlement of severance pay\u003cbr\u003e 02.\u003cbr\u003e Retirement income tax after interim settlement of retirement allowance\u003cbr\u003e Section 6: Processing of work when re-entering the same company after retirement for the purpose of interim settlement of retirement allowance\u003cbr\u003e 01.\u003cbr\u003e Issues related to severance pay upon re-employment after resignation\u003cbr\u003e 02.\u003cbr\u003e Whether or not to receive severance pay and resign after submitting a letter of resignation\u003cbr\u003e 03.\u003cbr\u003e Temporary retirement and subsequent re-employment due to the nature of the work, etc.\u003cbr\u003e 04.\u003cbr\u003e Severance pay and annual leave allowance\u003cbr\u003e 05.\u003cbr\u003e 4 major insurance processing\u003cbr\u003e 06.\u003cbr\u003e Income tax processing\u003cbr\u003e 07.\u003cbr\u003e Problem-free work processing\u003cbr\u003e Section 7 Severance pay and annual leave upon transfer\u003cbr\u003e 01.\u003cbr\u003e Legal requirements for a full record\u003cbr\u003e 02.\u003cbr\u003e Effect of transfer and calculation of retirement pay and annual leave \u003cbr\u003e· If the transfer is carried out with the consent of the worker\u003cbr\u003e · In case of a record unilaterally implemented by the company\u003cbr\u003e [Case] ​​Processing of retirement benefits upon transfer to affiliated company\u003cbr\u003e Section 8 Annual leave allowance included in calculating retirement pay\u003cbr\u003e 01.\u003cbr\u003e Severance pay and DB-type retirement pension system\u003cbr\u003e 02. DC-type retirement pension system\u003cbr\u003e Section 9 Severance pay and annual leave allowance when working hours change\u003cbr\u003e 01.\u003cbr\u003e When working hours are reduced\u003cbr\u003e 02.\u003cbr\u003e If you repeat less than or more than 15 hours\u003cbr\u003e Section 10 Defined Benefit Pension (DB) Contribution Amount\u003cbr\u003e 01.\u003cbr\u003e Defined benefit pension subscription period\u003cbr\u003e 02.\u003cbr\u003e Calculation and payment of defined benefit pension contributions\u003cbr\u003e · Calculation of defined benefit pension contributions\u003cbr\u003e · Defined benefit pension payment\u003cbr\u003e 03.\u003cbr\u003e Payment of salary upon retirement\u003cbr\u003e Section 11: Calculating the Contribution for Defined Contribution Pension (DC)\u003cbr\u003e 01.\u003cbr\u003e Payment of defined contribution pension contributions\u003cbr\u003e · Burden level and timing\u003cbr\u003e · Late interest on payment of the deposit itself\u003cbr\u003e 02.\u003cbr\u003e Calculation of burden for vacation, leave of absence, and suspension of business\u003cbr\u003e · Maternity leave period\u003cbr\u003e · Childcare leave period \u003cbr\u003e· Period of leave due to personal reasons\u003cbr\u003e · Period of suspension due to reasons attributable to the employee, such as unauthorized absence\u003cbr\u003e · etc\u003cbr\u003e 03.\u003cbr\u003e Payment of premiums for vacation, leave of absence, and suspension of business\u003cbr\u003e [Example] Payment of contributions during childcare leave for DC-type retirement pensions\u003cbr\u003e 04.\u003cbr\u003e Calculation of burden when paying various allowances\u003cbr\u003e · Unused annual leave allowance\u003cbr\u003e · Severance pay\u003cbr\u003e · Increase in salary level\u003cbr\u003e 05.\u003cbr\u003e Defined contribution pension subscription period\u003cbr\u003e 06.\u003cbr\u003e Payment of salary upon retirement\u003cbr\u003e Section 12 Introduction of Individual Retirement Pension Plans (IRPs) in Small Businesses\u003cbr\u003e Section 13 Reasons for early withdrawal of retirement pension and taxes\u003cbr\u003e 01.\u003cbr\u003e Early withdrawal\u003cbr\u003e 02.\u003cbr\u003e Taxes when making withdrawals\u003cbr\u003e 03.\u003cbr\u003e Unavoidable mid-term withdrawal\u003cbr\u003e Section 14 IRP Account Transfer for Non-Retirement Pension Subscribers\u003cbr\u003e 01.\u003cbr\u003e If you are enrolled in a retirement pension\u003cbr\u003e 02.\u003cbr\u003e If you are not enrolled in a retirement pension\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 Annual Leave and Annual Leave Allowance\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Section 1. Eligibility for annual paid leave and attendance rate\u003cbr\u003e 01.\u003cbr\u003e Eligibility for annual paid leave\u003cbr\u003e [Case] ​​Annual leave and annual leave allowance\u003cbr\u003e 02.\u003cbr\u003e How to calculate attendance rate\u003cbr\u003e · Attendance rate\u003cbr\u003e · Required number of working days \u003cbr\u003eSection 2: Calculating Annual Leave for New Employees (Less than 1 Year of Service)\u003cbr\u003e 01.\u003cbr\u003e Principles for accruing monthly annual leave\u003cbr\u003e 02.\u003cbr\u003e Calculation method for annual leave by month\u003cbr\u003e · Applicants hired by May 29, 2017\u003cbr\u003e · For those hired on May 30, 2017 to March 30, 2020\u003cbr\u003e · For accruals from March 31, 2020 (for those hired on March 1)\u003cbr\u003e Section 3 Annual leave (annual leave for one year or more)\u003cbr\u003e 01.\u003cbr\u003e Requirements for annual leave\u003cbr\u003e 02.\u003cbr\u003e How to calculate annual leave\u003cbr\u003e · Method of calculating annual leave based on the date of employment (principle)\u003cbr\u003e · How to calculate annual leave by fiscal year (exceptions)\u003cbr\u003e 03.\u003cbr\u003e Annual leave for employees who work less than 80% of the year\u003cbr\u003e · Calculation of annual leave for employees with less than 80% attendance per year\u003cbr\u003e · Attendance rate of 80% or more after joining the company, but less than 80% in the third year\u003cbr\u003e [Example] Calculation of annual leave when the obligation to provide work is suspended for special reasons (assuming an attendance rate of 80% or higher)\u003cbr\u003e [Example] Number of days of annual paid leave for employees returning to work after parental leave \u003cbr\u003e[Example] Number of days of annual paid leave in case of absence from work due to occupational disease\u003cbr\u003e [Example] Number of days of annual paid leave for part-time workers\u003cbr\u003e [Example] Wages during family care leave, annual paid leave, average wages during service, severance pay, and unemployment benefits\u003cbr\u003e Section 4: Calculating Annual Leave Days by Year\u003cbr\u003e Section 5 Promoting the Use of Annual Leave\u003cbr\u003e 01.\u003cbr\u003e Procedures for promoting annual leave use\u003cbr\u003e · Notification of unused annual leave days and request for designation of when to use annual leave (July 10)\u003cbr\u003e · Designation and use of employee annual leave (July 20)\u003cbr\u003e · (If the employee has not designated a specific period) The employer designates the period for using annual leave (July 21 - October 31)\u003cbr\u003e · Employee use of annual leave\u003cbr\u003e 02.\u003cbr\u003e Notes on the Annual Leave Use Promotion System\u003cbr\u003e · The meaning of written notice in the annual leave use promotion system\u003cbr\u003e · Should a system promoting the use of annual leave be implemented for all workers?\u003cbr\u003e · Whether unused annual leave compensation is accrued in the case of a person who leaves the company mid-term\u003cbr\u003e 03. \u003cbr\u003ePromotion of use of annual leave based on monthly annual leave\u003cbr\u003e · Accrued up to March 30, 2020\u003cbr\u003e · From March 31, 2020\u003cbr\u003e Section 6 Sick leave (illness leave) and annual leave due to personal reasons\u003cbr\u003e Section 7: When replacing summer vacation with annual leave on a set number of days\u003cbr\u003e 01.\u003cbr\u003e Is summer vacation a vacation stipulated by law?\u003cbr\u003e 02.\u003cbr\u003e How to Replace Summer Vacation with Annual Leave\u003cbr\u003e · Substitution for annual paid leave under the Labor Standards Act\u003cbr\u003e · When replacing summer vacation with annual leave\u003cbr\u003e · When individual summer vacation is replaced with annual leave\u003cbr\u003e Section 8 Calculating the number of annual leave days during childcare leave\u003cbr\u003e Section 9 Can I extend my annual leave?\u003cbr\u003e Section 10 Annual leave calculated to the nearest decimal point\u003cbr\u003e Section 11 Calculation of annual leave days for resigning employees\u003cbr\u003e 01.\u003cbr\u003e Number of annual leave days (based on date of employment 〉 based on fiscal year)\u003cbr\u003e 02.\u003cbr\u003e Number of annual leave days (based on date of employment \u0026lt; based on fiscal year)\u003cbr\u003e 03.\u003cbr\u003e How to apply annual leave retirement settlement\u003cbr\u003e Section 12 Calculation of annual leave allowance\u003cbr\u003e 01. \u003cbr\u003eAnnual leave allowance paid when annual paid leave is not used\u003cbr\u003e 02.\u003cbr\u003e Accrual of annual leave allowance\u003cbr\u003e 03.\u003cbr\u003e Calculation of annual leave allowance\u003cbr\u003e · Annual leave allowance for monthly annual leave\u003cbr\u003e · Annual leave allowance for annual leave\u003cbr\u003e 04.\u003cbr\u003e Payment period of annual leave allowance\u003cbr\u003e · Monthly annual leave allowance\u003cbr\u003e · Annual leave allowance\u003cbr\u003e 05.\u003cbr\u003e Carryover of annual leave\u003cbr\u003e 06.\u003cbr\u003e Calculation of allowance when paying annual leave allowance for unused annual leave\u003cbr\u003e · For employed persons\u003cbr\u003e · In case of retirees and in case of cumulative payment\u003cbr\u003e Section 13 Annual paid leave when using reduced working hours for childcare\u003cbr\u003e Section 14 Annual leave when a business with less than 5 employees becomes a business with 5 or more employees\u003cbr\u003e 01.\u003cbr\u003e Number of annual leave days for existing employees\u003cbr\u003e 02.\u003cbr\u003e Repeating 5 or more and less than 5 people\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5 Four Major Insurances\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Section 1 Daily workers as defined by the four major insurances\u003cbr\u003e Section 2 4 Major Insurances Daily workers who are not required to subscribe to the 4 major insurances\u003cbr\u003e [Case] ​​Determining the eligibility criteria for health insurance\u003cbr\u003e 01.\u003cbr\u003e National Pension and Health Insurance\u003cbr\u003e 02.\u003cbr\u003e Employment insurance and industrial accident insurance\u003cbr\u003e Section 3: Enrollment in the four major insurance plans for regular workers \u003cbr\u003eSection 4 Deduction of 4 major insurance premiums according to date of employment and date of retirement\u003cbr\u003e Section 5 Assessment and notification dates for the four major insurances\u003cbr\u003e 01.\u003cbr\u003e The assessment date for the four major insurances\u003cbr\u003e 02.\u003cbr\u003e Notification date for the four major insurances\u003cbr\u003e Section 5 Reporting changes to the four major insurance plans when your salary increases or decreases\u003cbr\u003e 01.\u003cbr\u003e Do I have to report a change in salary?\u003cbr\u003e · If your salary is increased\u003cbr\u003e · If the salary is reduced\u003cbr\u003e 02.\u003cbr\u003e Changes to the National Pension Standard Monthly Income\u003cbr\u003e [Case] ​​Correction of monthly income when employment contract changes after employment (reinstatement)\u003cbr\u003e 03.\u003cbr\u003e Change in health insurance monthly premium\u003cbr\u003e [Case] ​​In case of intentionally underreporting salary upon joining the company, the four major insurances\u003cbr\u003e 04.\u003cbr\u003e Employment? Changes in average monthly salary for industrial accident insurance\u003cbr\u003e Section 6 Submission of a report confirming daily worker work details\u003cbr\u003e 01.\u003cbr\u003e Calculating monthly insurance premiums for daily workers\u003cbr\u003e 02.\u003cbr\u003e Calculation of daily worker insurance premiums: Total wage report\u003cbr\u003e 03.\u003cbr\u003e Submission of work details confirmation report\u003cbr\u003e [Case] ​​Things to keep in mind when submitting a work history confirmation report\u003cbr\u003e · You must submit a monthly work history report. \u003cbr\u003e· Exemption from submission of earned income payment statement (National Tax Service)\u003cbr\u003e · Daily workers subject to reporting\u003cbr\u003e · Construction industry and foreign workers\u003cbr\u003e · Penalties related to reporting of work details\u003cbr\u003e · Reporting deadline and method\u003cbr\u003e Section 7: Deduction rates and methods for the four major insurance policies\u003cbr\u003e Section 8 Settlement of the four major insurance policies for retirees\u003cbr\u003e 01.\u003cbr\u003e National Pension Retirement Settlement\u003cbr\u003e 02.\u003cbr\u003e Health Insurance Retirement Settlement\u003cbr\u003e 03.\u003cbr\u003e Employment Insurance Retirement Settlement\u003cbr\u003e Section 9 Year-end Settlement of the Four Major Insurances\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Meaning of the 1st day\u003cbr\u003e\u003cbr\u003e A day usually means from 00:00 to 24:00, and in case of working overnight, it is considered a continuation of the previous day's work until the next day's work time.\u003cbr\u003e For example, if you worked overnight from September 21st to 22nd, it is considered as a continuation of the 21st day of work until you arrive at work on the 22nd.\u003cbr\u003e\u003cbr\u003e Meaning of 1 week\u003cbr\u003e\u003cbr\u003e A week is generally from Sunday to Saturday, but if separate provisions are made in employment regulations, etc., it means 7 days starting from a specific day of the week. \u003cbr\u003eFor example, depending on the nature of the industry, a week may be set from Tuesday to Monday, and Monday may be designated as a holiday.\u003cbr\u003e Of course, you can set the period from Wednesday to Tuesday and make Tuesday a holiday.\u003cbr\u003e Please note that 40 hours per week does not necessarily mean 5 days of work.\u003cbr\u003e It is not illegal to work 40 hours a week in 5 days, or 40 hours in 6 days.\u003cbr\u003e For example, you can work 8 hours a day to complete 40 hours over 5 days, or you can work 7 hours from Monday to Friday and 5 hours on Saturday to complete 40 hours over 6 days.\u003cbr\u003e However, one day off must be given.\u003cbr\u003e\u003cbr\u003e Meaning of 4.345 weeks\u003cbr\u003e\u003cbr\u003e The meaning of 4.345 weeks, which frequently appears in wage calculations, is the result of dividing 365 days by 12 months and then dividing that by 7 days per week.\u003cbr\u003e That is, it is the value divided by 365 days ÷ 12 months ÷ 7 days.\u003cbr\u003e ---From \"Basic Concepts That Are Useful to Know\"\u003cbr\u003e \u003cbr\u003ePayroll refers to all tasks related to paying accurate salaries to employees working in a company and handling related administrative procedures.\u003cbr\u003e Payroll goes beyond simply disbursing money; it directly impacts employee satisfaction and corporate trust.\u003cbr\u003e Accurate and fair wage payment increases employee motivation and contributes to improved corporate productivity.\u003cbr\u003e To efficiently perform payroll work, you must be fully familiar with the relevant laws and regulations.\u003cbr\u003e You can improve work efficiency by using a payroll calculation program.\u003cbr\u003e Payroll systems should be regularly reviewed and improved.\u003cbr\u003e The compensation system should be improved by collecting employees' opinions.\u003cbr\u003e The main contents of payroll work are as follows.\u003cbr\u003e\u003cbr\u003e 01.\u003cbr\u003e Working Hours Management\u003cbr\u003e\u003cbr\u003e Attendance Record Management: Manage records of employee attendance, vacation, sick leave, etc. \u003cbr\u003eWorking Hours and Vacation Management: Accurately record working hours, vacation days, sick leave, etc., and reflect these in salary calculations.\u003cbr\u003e\u003cbr\u003e 02.\u003cbr\u003e Salary calculation and payment\u003cbr\u003e\u003cbr\u003e Basic salary and allowance calculation: Accurately calculate all allowances, including employees' basic salary, overtime pay, bonuses (performance pay), and annual leave allowances.\u003cbr\u003e Calculation of taxes and four major insurance premiums: Income tax, local income tax, national pension, health insurance, employment insurance, industrial accident compensation insurance, etc. are calculated and deducted from salary.\u003cbr\u003e Treatment of non-taxable income: Deduct non-taxable income such as meal expenses and commuting expenses.\u003cbr\u003e Paying salaries: Pay the calculated amount to the employee on the specified payment date.\u003cbr\u003e Issuance of pay slips: Create pay slips containing calculated salary details and provide them to employees.\u003cbr\u003e ---From \"What kind of work is involved in payroll work?\"\u003cbr\u003e\u003cbr\u003e Regular wages refer to wages that are to be paid regularly and uniformly in return for regular work. \u003cbr\u003eThis means that the wages that are regularly and uniformly paid to workers in return for providing full and stipulated work are considered regular wages.\u003cbr\u003e Therefore, overtime pay and fixed OT that are not compensation for regular work are not included in regular wages, and performance bonuses paid based on work performance, the payment of which is uncertain, are not included in regular wages.\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Compensation for regular work\u003cbr\u003e\u003cbr\u003e Compensation for regular work refers to the money and goods agreed upon between the employer and the worker for the work that the worker is normally expected to provide during regular working hours.\u003cbr\u003e The following are wages that cannot be considered compensation for regular work:\u003cbr\u003e\u003cbr\u003e · Wages paid to workers for working beyond their regular working hours\u003cbr\u003e · Additional payment from the employer for providing work other than the work stipulated in the employment contract \u003cbr\u003e· Money or goods paid temporarily or variablely regardless of the provision of regular work\u003cbr\u003e · Statutory allowances that cannot conceptually be considered regular wages, such as holiday allowances calculated based on regular wages\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e periodicity\u003cbr\u003e\u003cbr\u003e Regularity refers to whether or not the payment is made regularly at predetermined intervals. Even if it is paid at intervals exceeding one month, it can still be considered regular wages if it is paid continuously at regular intervals.\u003cbr\u003e For example, in the case of wages paid at regular intervals, such as regular bonuses, the wages are not excluded from regular wages simply because the payment cycle exceeds one month.\u003cbr\u003e Therefore, even if it is paid on a regular basis, such as every two months, quarterly, semi-annually, or annually, it is included in regular wages.\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Uniformity\u003cbr\u003e \u003cbr\u003eUniformity is a concept that includes not only payment to all workers, but also payment to all workers who meet certain conditions or standards, and must be paid uniformly to be considered regular wages.\u003cbr\u003e Uniform payments include payments made to all workers as well as payments made to all workers who meet certain conditions or standards.\u003cbr\u003e Certain conditions or criteria must be related to the evaluation of the value of the prescribed work, such as work content, skills, or experience.\u003cbr\u003e Here, a constant condition must be a condition that does not change from time to time.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From “Standards for Judging Regular Wages”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eBook information + information provided via the Internet\u003cbr\u003e We provide revised content and more information at Naver Cafe.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e How to use\u003cbr\u003e ① Join Naver Cafe Easy Kyungli (https:\/\/cafe.naver.com\/kyunglistudy). \u003cbr\u003e② You can upload a transaction statement showing the title of the book you purchased to the Book Member (Purchase) Certification Bulletin Board on the left.\u003cbr\u003e ③ Join the Naver Cafe Accounting Rest Area (https:\/\/cafe.naver.com\/aclove).\u003cbr\u003e\u003cbr\u003e The entire contents of this book are structured as follows.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: Calculating the number of regular workers and their working hours\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e In order to apply the Labor Standards Act, you must know how to calculate the number of regular workers, as the application of the Labor Standards Act is often determined based on the number of regular workers.\u003cbr\u003e Or, since you need to know how to calculate various standard hours to calculate salary and allowances, we will explain the basic calculation method for the relevant hours.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 Salary and Allowances\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e The most basic compensation for labor is salary and allowances.\u003cbr\u003e This chapter teaches you how to calculate salary and various allowances, such as overtime pay, using case-by-case examples.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Retirement Allowance and Pension\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eThe method of calculating retirement pay, calculating the amount of retirement pension payments, and various cases that may arise are described in a practical manner.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 Annual Leave and Annual Leave Allowance\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e The most difficult tasks for practitioners are calculating annual leave days and calculating annual leave allowance upon retirement.\u003cbr\u003e This is taught in tables and formulas, categorized according to revisions by year.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5 Four Major Insurances\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e We will explain the four major insurance policies when paying salaries, the four major insurance procedures when joining or leaving the company, and how to deduct and settle the four major insurance policies from salaries. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 28, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 336 pages | 152*223*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791190819480\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1190819481 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893808988202,"sku":"134671","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/771ad8cb4f8ac8172aa57154bbfed0f8.jpg?v=1765418094"},{"product_id":"134675","title":"Battlegrounds is a new battlefield ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RDqnJTsPu99466nGZ8vZB653Q.png?v=1765118619\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Battlegrounds, a new battlefield \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/143572424\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eOperating profit reached 1.1825 trillion won in 2024\u003cbr\u003e ★Public STEAM's highest number of concurrent users ever★\u003cbr\u003e ★PUBG Mobile Surpasses 1 Billion Downloads★\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"The success of Battlegrounds wasn't the end, it was the beginning.\"\u003cbr\u003e Since the launch of Battlegrounds, it has become more intense than the battlefield in the game.  \u003cbr\u003eA record of five years of struggles on the real battlefield.\u003cbr\u003e\u003cbr\u003e There are no stable organizations, and no eternal bestsellers.\u003cbr\u003e Will Krafton continue to grow? Since the launch of \"Battlegrounds,\" which revolutionized the Korean gaming landscape in 2017, the developers have strived to build on the game's success and fan support, fixing real-world bugs and leaping forward. This documentary reveals their journey, moving from major failures to minor successes, step by step, outside the game.\u003cbr\u003e Management principles learned through Krafton's growth process, reconstructed from 500 gigabytes of emails, calls, meetings, and presentations.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Prologue _ Lee Ki-moon\u003cbr\u003e\u003cbr\u003e 2017.\u003cbr\u003e No Pause Button: Since Battlegrounds Launch\u003cbr\u003e 2018.\u003cbr\u003e A Roadmap for Game Maps: What We Learned After Fast and Diverse Trials\u003cbr\u003e 2019.\u003cbr\u003e Back to basics: For the fun of Battlegrounds\u003cbr\u003e 2020. \u003cbr\u003eDeleting the Hurdles: Between Best- and Worst-Case Scenarios\u003cbr\u003e 2021.\u003cbr\u003e Krafton's Path: Redefining the Word \"Us\"\u003cbr\u003e\u003cbr\u003e Epilogue _ Kim Chang-han\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5190\/MidCate004\/518931029.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e · The value of Bluehole's unlisted stock has doubled in the three months since the launch of Battlegrounds.\u003cbr\u003e The battlegrounds trap that sold 4 million tickets was fiercely contested.\u003cbr\u003e For the 200,000 gamers on board, 100 Battleground development staff were rowing from the bottom with their arms breaking.\u003cbr\u003e --- p.30\u003cbr\u003e\u003cbr\u003e · Battlegrounds has been rapidly gaining ground in the uncontested, uninhabited world, but the situation has changed.\u003cbr\u003e Looking only at the results, Battlegrounds was a successful success, but there were more and more cases of copycat Battlegrounds, such as Chinese mobile games.\u003cbr\u003e --- p.113\u003cbr\u003e \u003cbr\u003e· We had to reflect user feedback, fix issues, create new content, manage servers, and solve optimization problems.\u003cbr\u003e Once I decided what to fix in the morning, I kept typing away at the keyboard until I got off work.\u003cbr\u003e --- p.117\u003cbr\u003e\u003cbr\u003e · “To gain speed, you must be able to quickly admit and discard failure.\u003cbr\u003e No one likes to see their hard work go to waste.\u003cbr\u003e (…) You shouldn’t think that everything you do will be successful.\u003cbr\u003e It's better to think that most things will fail and only one or two will succeed.”\u003cbr\u003e --- p.181\u003cbr\u003e\u003cbr\u003e · To truly solve the problem, we had to stop everything and start from scratch, but that option never existed in the first place.\u003cbr\u003e (…) It is already too late to go back and change something that is already happening.\u003cbr\u003e I had no choice but to create both old and new things and keep moving forward.\u003cbr\u003e --- p.239\u003cbr\u003e \u003cbr\u003e· I suddenly felt regretful that I had worked so hard, gripped by fear and dread, for fear of losing the achievements I had made.\u003cbr\u003e (…) What should PUBG do to become a global game company that continues to grow, rather than just being a random success?\u003cbr\u003e --- p.310\u003cbr\u003e\u003cbr\u003e · The first reason for maintaining the principle and culture of ‘recording and sharing’ was transparency.\u003cbr\u003e We value building mutual trust through transparent business practices and communication.\u003cbr\u003e We hoped that members would become more deeply involved in the issue through the process of disseminating information and thinking together.\u003cbr\u003e The discussion and decision-making process was clearly documented and made public for everyone to see.\u003cbr\u003e --- p.390\u003cbr\u003e\u003cbr\u003e · “If you just ask me to fill in the numbers, I can do it.\u003cbr\u003e But that doesn't mean we'll achieve our IPO sales target. \u003cbr\u003e“It is important to build a team that increases the chances of success by participating in an alliance.”\u003cbr\u003e --- p.440\u003cbr\u003e\u003cbr\u003e · We need to create games that are not aimed at success, games that are fun for players to enjoy themselves, games that have passionate fans who enjoy that fun, and games that are new and innovative.\u003cbr\u003e How? By failing repeatedly and often.\u003cbr\u003e We need to create games through effective challenges and valuable failures.\u003cbr\u003e --- p.528\u003cbr\u003e\u003cbr\u003e · Kim Chang-han smiled as he read through the keywords established in the early days of Bluehole, one by one.\u003cbr\u003e \"Intensity and craftsmanship,\" \"trial and error and challenge,\" \"accumulation and patience.\" \"Even now, these words still hold true.\u003cbr\u003e “I think that ultimately, the problem is not the vision, but the execution.”\u003c\/div\u003e\n\u003cdiv\u003e --- p.570\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e\"The success of Battlegrounds wasn't the end, it was the beginning.\"\u003cbr\u003e Since the launch of Battlegrounds, it has become more intense than the battlefield in the game.\u003c\/b\u003e  \u003cbr\u003eA record of five years of struggles on the real battlefield.\u003cbr\u003e\u003cbr\u003e “A human being who boards a rocket soaring into the sky must endure, and become stronger as he rises higher.\u003cbr\u003e\u003cbr\u003e \"How far will you go? As far as you can go!\"\u003cbr\u003e\u003cbr\u003e Krafton achieved operating profit of 1.1825 trillion won in 2024.\u003cbr\u003e This is the greatest achievement since its founding in 2007.\u003cbr\u003e PUBG: Battleground, a survival shooting game released by Krafton in 2017, recorded the highest number of concurrent users ever on the PC gaming platform Steam, and that record still stands.\u003cbr\u003e Battleground won the Korea Game Awards that year.\u003cbr\u003e The gaming boom continues, and Krafton is set to go public in 2021.\u003cbr\u003e The story of 10 years from the preparation period for founding the company to the immediate launch of Battlegrounds, which changed the global gaming landscape, \"Krafton Way\" (published in 2021) received as much attention as Krafton's explosive growth. \u003cbr\u003eStarting out as 'Bluehole Studio' in 2007 and changing its name to 'Krafton' in 2018, the name was inspired by the 'Craft Guild', a union of medieval European artisans, and embodies the spirit of craftsmanship and challenge.\u003cbr\u003e Will Krafton's dream come true?\u003cbr\u003e\u003cbr\u003e The second story of 'Krafton Way', \"Battleground, Towards a New Battlefield\", is a record of those who tried to continue the game's success and the love of fans from 2017 to 2021, going through both big and small successes and taking steps outside the game.\u003cbr\u003e There are no stable organizations, and no eternal bestsellers.\u003cbr\u003e Management principles and methods for success learned through Krafton's growth process.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“We had another problem to solve,\u003cbr\u003e That is also a very complex and difficult problem.”\u003cbr\u003e\u003cbr\u003e The problems behind dramatic success and rapid expansion, and the efforts of members to solve them.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“It was impossible to know whether 100 gamers who landed on the ground by parachute would move east or north.\u003cbr\u003e “If there is an intention, there will be a right answer, but Battlegrounds is a game without a right answer.”\u003cbr\u003e\u003cbr\u003e Battlegrounds was a worldwide hit.\u003cbr\u003e Now it was time to share the profits.\u003cbr\u003e Actual profits far exceeded the incentive threshold.\u003cbr\u003e “The problem, if there was one, was that no one had any idea how to share this unexpected profit.” The problem did not end there.\u003cbr\u003e As the number of members increased from 591 in 2017 to 2,110 in 2021, noise and conflict also increased.\u003cbr\u003e From selecting collaboration partners to organizational restructuring, corporate image (CI) renewal, internal transfer systems, holiday gifts, lunch money, and commuting times, the process of confronting each issue, reaching conclusions, and executing them is fully documented.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eThe amount of information the author referenced to write this book, including Krafton's corporate announcement video, board meeting minutes, management evaluations and sales, and email and messenger content, was a whopping 500 gigabytes.\u003cbr\u003e Based on this information, the author conducted interviews with members and recreated the growing pains the company experienced as it rapidly expanded, realistically like a reportage and dramatically like a novel.\u003cbr\u003e There was no correct answer.\u003cbr\u003e Trial and error continued.\u003cbr\u003e Indeed, Battleground's success was not the end, but the beginning.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“From wind to typhoon, from flame to sun\u003cbr\u003e “We wanted to go higher and further.”\u003cbr\u003e\u003cbr\u003e To continue the game's success and the love of fans\u003cbr\u003e Krafton's growth story\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003ePlayers at Battlegrounds were dwindling, another new game wasn't performing as well as expected, members of the alliance and departments were feuding, the developers' capabilities were stagnant, and the company couldn't establish a system that could satisfy its growing membership.\u003cbr\u003e However, Krafton, who “did not want to miss a single one of the possibilities that unfolded that year,” “stood silently for five years in fear and terror, feeling like they would die every day.” Their trial and error will serve as a guide for those struggling on the real battlefield.\u003cbr\u003e\u003cbr\u003e ▶ Securing Passionate Customers: How to Expand Your Game World\u003cbr\u003e As Battleground traffic declined and competitors enjoyed success, stress within the organization reached a peak.\u003cbr\u003e To create content that can be loved for a long time, we had to increase quality and stability. \u003cbr\u003eOnce a world was created, users became accustomed to it and it was not easy to fix it, and even when it was fixed, users would criticize it in droves.\u003cbr\u003e This is because the development was carried out sporadically and no integrated updates were made.\u003cbr\u003e Accordingly, Krafton established a mid- to long-term roadmap, changing the battle environment and the number of players while returning to the core of “simple and realistic play without any unnecessary elements” that is considered a key factor in the success of Battlegrounds.\u003cbr\u003e Enthusiastic customers began to respond.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ▶ Be Open to the Possibility of Failure: How Companies Take Off\u003cbr\u003e The expansion of the game worldview soon led to the expansion of game platforms, game service regions, and IP (intellectual property).\u003cbr\u003e The intensity and difficulty of work were increasing, but the decision-making and execution processes were not properly organized. \u003cbr\u003eWhen results are bad, it shouldn't just end with one person or one team being held accountable.\u003cbr\u003e Problem solving was more important than responsibility.\u003cbr\u003e To solve the problem, a cyclical structure of 'decision-execution-evaluation' was needed.\u003cbr\u003e We introduced a 'dual line' method that does not concentrate decision-making power in one place.\u003cbr\u003e On one side, decisions and actions are made through frequent discussions every day, while on the other side, a supporting role is taken with a slightly longer-term perspective.\u003cbr\u003e It was to quickly repeat the decision-making, execution, and evaluation processes.\u003cbr\u003e There are many companies in the world that are evaluated as 'good', but there is no company that is good for everyone.\u003cbr\u003e “If there are 2,000 people, there are 2,000 ideas.”\u003cbr\u003e It was a preparation to gather the core ideas and move forward in one direction.\u003cbr\u003e\u003cbr\u003e ▶ Constraints Drive Innovation: How Team Members Become Professionals\u003cbr\u003e The creator speaks through his work. \u003cbr\u003eKrafton people lived as a battleground that was serviced day and night all over the world.\u003cbr\u003e Resources, time, and experience have always been and always will be scarce.\u003cbr\u003e Within those very constraints, Krafton developed a gunfight game.\u003cbr\u003e Battlegrounds brought about unimaginable results.\u003cbr\u003e However, because the success of Battlegrounds was unprecedented, few people were determined to create a second Battleground and achieve success.\u003cbr\u003e Everyone makes choices between challenge and security, risk and reward.\u003cbr\u003e Even the most talented people who were recruited with great difficulty have left the company.\u003cbr\u003e I was also reluctant to propose projects for fear of failure.\u003cbr\u003e They were dissatisfied with the low incentives and salaries and even blamed each other. \u003cbr\u003eWhere in the company do the talents who will lead production come from? They say they'll accumulate lessons from failure, but where are they being accumulated? We needed to design a personnel and compensation system that would retain key talent and attract talented new talent. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 14, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 632 pages | 145*215*35mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791173321139\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1173321136 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809119274,"sku":"134675","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/aede873d72603328c16535d84f5d86f4.jpg?v=1765418107"},{"product_id":"134679","title":"Sumin's US Stock Investment Story ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RCeBx00605Oq35JH6E0YEvFNH.png?v=1765118634\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Sumin's US Stock Investment Story \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/143366679\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eInvestment mentor Professor Lee Ju-taek tells us\u003c\/b\u003e \u003cbr\u003ePractical investment wisdom for financial freedom!\u003cbr\u003e\u003cbr\u003e “You must never lose money!\u003cbr\u003e “Losing money in the stock market is like being shot in a battlefield.”\u003cbr\u003e\u003cbr\u003e \"Su-min's US Stock Investment Story\" is the new work of Lee Ju-taek, a tenured professor at Rutgers Law School who is renowned as a US stock expert with \"Opportunity Coming Again, US Stocks Are the Answer.\" It is a \"US stock investment guide\" that maximizes readability and fun through the novel format.\u003cbr\u003e The protagonist (Su-min), a 30-something woman who works as an M\u0026amp;A lawyer in New York but knows almost nothing about stocks, meets her mentor, Professor Half, who has achieved great success in investing in American stocks, and learns the fundamentals of investing thoroughly.\u003cbr\u003e In the process, the protagonist's life gradually changes and he grows greatly economically and psychologically.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The protagonist trades stocks once a month, experiencing success and mistakes. \u003cbr\u003eBy following this process, readers will learn how a salaried worker can increase their investment asset pool with a fixed amount each month and achieve compound interest.\u003cbr\u003e This book is based on actual stock price movements in response to real-world international political and macroeconomic situations from July 2024 to February 2025. As readers follow the protagonist's investment decisions, they will feel as if they are making a real investment right now.\u003cbr\u003e In other words, the investment skills and wisdom of investment experts can be applied more easily and safely to actual investments.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e\u003cbr\u003e \u003cb\u003eMay_Manhattan\u003cbr\u003e\u003cbr\u003e June_First meeting\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Think about the purpose of life\u003cbr\u003e \u003cb\u003e\u003cbr\u003eJuly_The start is important for stocks.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Stock Market Is Over When You Get Shot: Don't Lose Money \/ Seize the Moment: The Economic Moat\u003cbr\u003e\u003cb\u003e \u003cbr\u003eBlack Monday, August 5th - Forget it in 3 Days: Efficient Markets and Stock Prices\u003cbr\u003e\u003cbr\u003e The Lies and Truths of Wall Street \/ Abandon Me: Objective Investment Metacognition\u003cbr\u003e \u003cb\u003e\u003cbr\u003eSecond meeting in August_Investing, trading, gambling?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e If you get caught up in emotions, it's over: Why ENTJs and INTJs are good at stocks \/ Treat stocks like buying and selling apples in the market \/ If you don't know who's a sucker in the gambling world, you're the sucker \/ Predictions are gambling \/ Leave on the day flowers turn into weeds\u003cbr\u003e \u003cb\u003e\u003cbr\u003eThird Meeting in August: Value Investors and Buying and Selling Methods\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Calm Beneath the Waves: Fair Stock Prices, Target Stock Prices, and Value Investing \/ The Relativity of Stock Prices: Stock Prices Are Illusions \/ \"Picking Up\" is a Science, \"Picking Up\" is an Art: Fruits Must Be Picked \/ Buy in Splits and Sell in Splits: The Kelly Formula and Split Buying\u003cbr\u003e \u003cb\u003e\u003cbr\u003eSeptember_Risk and Tesla\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Modern Portfolio Theory and Risk Management\u003cbr\u003e \u003cb\u003e\u003cbr\u003eOctober_Is long-term investing difficult and painful? FOMO and PUDD\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eNovember_A bubble can form at any time.\u003cbr\u003e\u003cbr\u003e December_Curtains Need to Change Every Season: Strategic and Tactical Asset Allocation\u003cbr\u003e\u003cbr\u003e January_Strong Dollar, High Interest Rates: Money Flow and Trading Techniques\u003cbr\u003e\u003cbr\u003e Profit taking and short selling are always present.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFebruary_Sumin's Last Investment Diary\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Epilogue\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Even though I heard the professor talk about asset allocation, I couldn't give up my obsession with Tesla, which is very 'hot' among my friends these days.\u003cbr\u003e So I asked the professor.\u003cbr\u003e\u003cbr\u003e “But Professor, Tesla is currently trading at $263, up 45% in just one month.\u003cbr\u003e “Should I buy a Tesla now?”\u003cbr\u003e “How much have you learned about Tesla now?\u003cbr\u003e I was embarrassed.\u003cbr\u003e\u003cbr\u003e “Yes… I didn’t really study, I just chatted with friends. Tesla is an electric car company, and I heard that they recently announced Autonomous Driving 12.5, so they’re riding the momentum like ChatGPT. \u003cbr\u003eAlso, as it is an energy company, sales of Megapack are increasing, and shared taxis and Optimus robots are coming out soon.\u003cbr\u003e Elon Musk is leading the company well, and there are good connections with SpaceX, xAI, Neuralink, etc.\u003cbr\u003e “First of all, I just bought a new Model Y and I love it!”\u003cbr\u003e “Since I’m also in charge of corporate mergers and acquisitions, I should also do valuation, which is a corporate value assessment, right?”\u003cbr\u003e “Yes, Professor.\u003cbr\u003e “I need to take the time to calculate the company’s financial statements and PER (Price Earnings Ratio) and also look at the cash flow.”\u003cbr\u003e “First of all, since I haven’t studied yet, it would be better to study the company more thoroughly before buying stocks rather than rushing to buy them.\u003cbr\u003e The most basic thing about stock investing is judging how good the company you are investing in is. \u003cbr\u003eOf course, you've probably had in-depth discussions with smart friends, but you need to study thoroughly yourself so that your faith doesn't waver even when the stock price adjusts.\u003cbr\u003e\u003cbr\u003e The second most important thing is to calculate the fair stock price after studying. You can calculate it absolutely using the Discounted Cash Flow (DCF) method, or you can compare it to other similar companies by multiplying the EPS (Earnings Per Share) by an appropriate PER multiple (premium).\u003cbr\u003e Since subjective factors may be involved no matter how you search, it is best to search by setting an appropriate range.\u003cbr\u003e\u003cbr\u003e The best way to trade stocks is to buy and sell apples in the market.\u003cbr\u003e The stock market is ultimately a market, so it's better to buy stocks cheaply and sell them high, like buying apples. \u003cbr\u003eOf course, like real investors, they participate in funding rounds where companies raise funds before going public, or they invest from the beginning in companies that have just gone public or have gone public through a special purpose acquisition company (SPAC).\u003cbr\u003e\u003cbr\u003e Anyway, the start is very important in stocks.\u003cbr\u003e If you buy any stock without doing any research, there is a very high chance that you will get caught at an expensive high.\u003cbr\u003e Even now, the stock market is doing really well before Independence Day, and Tesla is doing well, so I feel like buying stocks.\u003cbr\u003e But now the stock price has reached its peak, reflecting all the good things that are out there in the market.\u003cbr\u003e In other words, the stock price is at its most expensive.”\u003c\/div\u003e\n\u003cdiv\u003e --- pp.40-42, from “July Stocks: The Start is Important”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eQuestions You Need to Know for a \"No-Loss Investing\"\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e★ Why should you start investing in stocks and how to start?\u003cbr\u003e ★ Which US stocks should I buy?\u003cbr\u003e ★ What is the stock market?\u003cbr\u003e ★ How to strategically and tactically allocate assets\u003cbr\u003e ★ How do stock prices move?\u003cbr\u003e ★ What is Modern Portfolio Theory and How to Manage Risk?\u003cbr\u003e ★ What kind of psychology drives the stock market?\u003cbr\u003e ★ How to make long-term investments\u003cbr\u003e ★ How to overcome stock market fear\u003cbr\u003e ★ How to read the flow of money and realize profits\u003cbr\u003e\u003cbr\u003e The protagonist, Sumin, faces fundamental questions about investing as she experiences real-life situations. \u003cbr\u003eProfessor Ban's answers to questions such as why you should start investing in stocks, how to start, which US stocks to buy, what kind of stock market is it, how to allocate assets strategically and tactically, how stock prices move, what an efficient market is, what modern portfolio theory is and how to manage risk, what psychology drives the stock market, how to invest long-term, how to overcome stock market fear, how to read the flow of money, and how to realize profits and 'pick up', etc., are the true highlight of this book.\u003cbr\u003e\u003cbr\u003e “This book, above all, contains Professor Ban’s insights into practical trading techniques and the subtle psychological changes associated with them.\u003cbr\u003e You can also get a glimpse of the wisdom in tactical asset allocation according to season. \u003cbr\u003eFurthermore, through Professor Ban's answers to the protagonist's various questions, readers will learn, along with the protagonist, insights into U.S. stock investment, as well as the most important secrets for successful stock investment” (from the 'Prologue').\u003cbr\u003e\u003cbr\u003e By presenting the fundamental principles and strategies of stock investment in an easy-to-understand manner to many investors, including beginners just starting out in the stock market and those who feel stuck in their investment activities, this book will serve as the ultimate guide to \"investing without losing,\" the most important principle in investing. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 21, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 192 pages | 286g | 148*210*13mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791192044576\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1192044576 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809250346,"sku":"134679","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/4a3fa325c3bb19e4531ee0b0ebeacfe7.jpg?v=1765418120"},{"product_id":"134682","title":"Semiconductor Super Gap ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OlywloDr3uunnRBmvC1M7Kq7l.png?v=1765118647\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Semiconductor Super Gap \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/141736082\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003ePark Se-ik, Park Jong-hoon, Bae Jae-gyu, Oh Geon-yeong, Mer\u003cbr\u003e Highly recommended by Korea's top economic and investment mentors!\u003cbr\u003e The enormous challenges brought about by endless technological competition and geopolitical crises.\u003cbr\u003e What is the new growth formula that will dominate the semiconductor industry?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ***** Exported to English-speaking countries immediately after publication, becoming a hot topic of conversation\u003cbr\u003e ***** Rave reviews from major media outlets around the world\u003cbr\u003e ***** A must-read for industry professionals and investors\u003cbr\u003e\u003cbr\u003e This book is about a company that has grown secretly, yet powerfully, for decades, largely unnoticed by most people. \u003cbr\u003eChips made by the company's machines power smartphones and laptops around the world, make coffee, run refrigerators and washing machines, drive planes, trains, and cars, operate cruise missiles and the radars that shoot them down, and power AI assistants.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e From its humble beginnings in a small Dutch village to its rise to global dominance with a 90 percent market share, and from its rise to becoming embroiled in an unpredictable political power struggle, this book chronicles ASML's history.\u003cbr\u003e To do this, author Marc Heink conducted over 300 interviews over a period of more than 10 years, and spent the last three years inside ASML, doggedly following senior executives and employees, including co-CEOs Peter Wennink and Marc van den Brink. \u003cbr\u003eFollowing his journey across Germany, the US, South Korea, China, and Taiwan, mapping ASML's complex business network—from partners and key customers to government officials—provides a fascinating understanding of the current semiconductor industry ecosystem. This book is a must-read for anyone seeking a breakthrough amidst fierce competition among TSMC, Nvidia, Samsung Electronics, Hynix, and Intel, and escalating geopolitical tensions between the US and China.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e · Recommendation\u003cbr\u003e · Preface by the editor\u003cbr\u003e · Prologue: Starry Sky\u003cbr\u003e\u003cbr\u003e \u003cb\u003e| Part 1 | Good Ideas, Bad Plans\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1 Repeater\u003cbr\u003e Chapter 2 Promoter\u003cbr\u003e Chapter 3 Promising Talent\u003cbr\u003e Chapter 4 The Holey Hat\u003cbr\u003e Chapter 5: A Great Legacy\u003cbr\u003e Chapter 6 4022 Network\u003cbr\u003e Chapter 7: The Spouse from the South\u003cbr\u003e\u003cbr\u003e \u003cb\u003e| Part 2 | The Big Boys\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eChapter 8: Moving the Mountain\u003cbr\u003e Chapter 9 Money Printer\u003cbr\u003e Chapter 10: Quick Learners\u003cbr\u003e Chapter 11 Doug's Iron Fist\u003cbr\u003e Chapter 12: George W. Bush's Compassion\u003cbr\u003e Chapter 13 Two Cash Cows\u003cbr\u003e Chapter 14: Japan's Revenge\u003cbr\u003e Chapter 15: Zeiss's Wisdom\u003cbr\u003e Chapter 16 Living Organisms\u003cbr\u003e Chapter 17: The Nurse Corps\u003cbr\u003e\u003cbr\u003e \u003cb\u003e| Part 3 | Achieving the Impossible\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 18: Invisible Monopolies\u003cbr\u003e Chapter 19: Don't Trust Small Drops of Liquid\u003cbr\u003e Chapter 20 The Three Musketeers\u003cbr\u003e Chapter 21 Joan's Hand\u003cbr\u003e Chapter 22 Yin and Yang\u003cbr\u003e Chapter 23: Forget About Getting Off Work\u003cbr\u003e Chapter 24: Morris and his companions\u003cbr\u003e Chapter 25: The Non-Existent Camera\u003cbr\u003e Chapter 26 Golf Ball on the Moon\u003cbr\u003e Chapter 27: Voodoo Sense\u003cbr\u003e\u003cbr\u003e \u003cb\u003e| Part 4 | Going on Stage\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 28: Shoot First, Aim Later\u003cbr\u003e Chapter 29: The Merchant's Spirit\u003cbr\u003e Chapter 30: Washington, D.C.'s Death Grip\u003cbr\u003e Chapter 31: Codename Missing\u003cbr\u003e Chapter 32: Billions of Dollars Pouring In\u003cbr\u003e Chapter 33: The Fear That Swept the Pentagon\u003cbr\u003e\u003cbr\u003e \u003cb\u003e| Part 5 | Growing Pains\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 34: Family is Everything\u003cbr\u003e Chapter 35: Welcome to 5L, or rather 5-Hell\u003cbr\u003e Read Chapter 36 for details first.\u003cbr\u003e Chapter 37 Not in My Backyard\u003cbr\u003e Chapter 38: A Piece of the Puzzle  \u003cbr\u003eChapter 39 Martin's Law\u003cbr\u003e Chapter 40: Avoid the Right\u003cbr\u003e\u003cbr\u003e Epilogue: The ASML Way\u003cbr\u003e Acknowledgements\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Sixty years after the invention of the microprocessor, the world is now powered by chips.\u003cbr\u003e Chips are an indispensable resource in all aspects of modern society.\u003cbr\u003e Today, most of these chips are made using machines from one company: ASML.\u003cbr\u003e --- From the \"Prologue\"\u003cbr\u003e\u003cbr\u003e As the partnership between TSMC and ASML began in earnest, Taiwan's semiconductor industry began to grow rapidly.\u003cbr\u003e The two companies had more in common than you might think.\u003cbr\u003e Both operated in a fast-paced, chaotic manner, and both were completely dependent on each other to produce flawless chips hour after hour.\u003cbr\u003e “We are responsible for them, and they are responsible for us” was the creed of ASML employees, and this phrase became the formula that dominated the semiconductor market.\u003cbr\u003e\u003cbr\u003e --- From \"Part 1, Chapter 5, The Great Legacy\"\u003cbr\u003e \u003cbr\u003eTensions were high in the conference room in Seoul.\u003cbr\u003e The memory chip industry was a place where margins were extremely thin, everything depended on efficiency, and Samsung was known for its uncompromising ruthlessness.\u003cbr\u003e If the lithography equipment broke down and caused delays, the person in charge could be in big trouble.\u003cbr\u003e The meeting bordered on interrogation. As soon as ASML employees arrived in Korea, their passports were confiscated and they were taken straight to the \"negotiation room.\"\u003cbr\u003e As the shouting continued, chalk, plates, ashtrays, and coffee cups flew through the air.\u003cbr\u003e It seemed like I could pick up and throw anything I could get my hands on.\u003cbr\u003e\u003cbr\u003e --- From \"Money Printer\", Part 2, Chapter 9\u003cbr\u003e\u003cbr\u003e ASML has once again adopted the strategy of “delivery first, improvement later.”\u003cbr\u003e This also worked to the advantage of chip factories, as they were able to pilot the most advanced chips ahead of their competitors. ASML readily followed this strategy. \u003cbr\u003eThese early deliveries were a surefire way to keep competitors out of the chip factory.\u003cbr\u003e Martin van den Brink says, “If you wait until the machine is perfectly working, it is already too late.”\u003cbr\u003e\u003cbr\u003e --- From \"Part 2, Chapter 13, Two Cash Cows\"\u003cbr\u003e\u003cbr\u003e American politicians tend to perceive chip technology as if it had been \"stolen\" by Asia.\u003cbr\u003e They believe their EUV light source technology has been stolen by a Dutch company.\u003cbr\u003e But Van den Brink thinks differently.\u003cbr\u003e …simply put, Asian semiconductor manufacturers were able to lead because they took greater risks than their American competitors.\u003cbr\u003e\u003cbr\u003e --- From \"Forget About Getting Off Work\", Part 3, Chapter 23\u003cbr\u003e\u003cbr\u003e One of Taiwan's secrets to success lies in its strict separation of customers. \u003cbr\u003eEngineers supporting customers like Apple have no knowledge of the chips NVIDIA makes. ASML employees are also subject to strict confidentiality, requiring explicit permission to email documents and even forbidden from taking quick photos of drawings on boards during meetings.\u003cbr\u003e\u003cbr\u003e --- From \"Part 3, Chapter 24: Maurice and His Companions\"\u003cbr\u003e\u003cbr\u003e Despite the deep divisions between political parties in America, there is agreement on one thing.\u003cbr\u003e The point is that China's technological advancement poses a threat to the free world.\u003cbr\u003e Soon, this competitor appeared poised to become more powerful than the United States in AI and cyber-espionage.\u003cbr\u003e It's a familiar story in America.\u003cbr\u003e We are on the threshold of another 'Sputnik moment'.\u003cbr\u003e …like the space race between the United States and the Soviet Union in the 1950s and 1960s, China and the United States are now locked in a fierce competition for technological superiority.\u003cbr\u003e\u003cbr\u003e --- From \"Part 4: Going on Stage\"\u003cbr\u003e \u003cbr\u003eASML has long sought to avoid the geopolitical arena.\u003cbr\u003e But Fritz van Hout thinks that was naive thinking.\u003cbr\u003e As a company that produces the equipment that forms the foundation of the modern world, it cannot operate forever unnoticed.\u003cbr\u003e\u003cbr\u003e --- From \"Part 4, Chapter 29: The Merchant's Spirit\"\u003cbr\u003e\u003cbr\u003e China was forced to adopt a \"More than Moore\" strategy (another growth strategy that goes beyond Moore's Law) and began focusing on chips that were needed in large quantities for things like energy transitions, electric vehicles, home appliances, or industrial automation, rather than relying on the most sophisticated technologies.\u003cbr\u003e At the same time, Chinese semiconductor manufacturers have been cautious about boasting about their technological advancements to avoid drawing attention from the United States.\u003cbr\u003e Some factories tried to avoid sanctions by renaming their existing 14-nanometer technology as \"17.\"\u003cbr\u003e No one wanted to be noticed by America.\u003cbr\u003e \u003cbr\u003e--- From \"Chapter 31, Part 4: Codename Disappearance\"\u003cbr\u003e\u003cbr\u003e However, export restrictions to China present a new opportunity for SMEE. If stronger measures are taken to block ASML and Nikon's scanners, Chinese manufacturers will be forced into a corner and will ultimately have no choice but to turn to SMEE.\u003cbr\u003e As a result, SMEE will gain more experience and secure funding to solve problems with its own machines.\u003cbr\u003e More funds could be invested in developing new technologies, such as self-immersion scanners.\u003cbr\u003e As China becomes more isolated, the possibility of a fully fledged Chinese competitor developing its own semiconductor production chain grows.\u003cbr\u003e This is the exact opposite of what the United States was trying to achieve. This is also why ASML employees find the US strategy so incomprehensible.\u003cbr\u003e --- From \"Chapter 31, Part 4: Codename Disappearance\"\u003cbr\u003e\u003cbr\u003e Over the past 40 years, ASML has undergone remarkable transformation. \u003cbr\u003eIt started as a startup, scaled up, became a market leader, and is now firmly established as a monopoly.\u003cbr\u003e Even as the tech war between the United States and China intensified, the expansion showed no signs of stopping.\u003cbr\u003e The energy transition and AI revolution have created an explosion in demand for chips, leaving the world wanting one thing:\u003cbr\u003e More chip equipment.\u003cbr\u003e Companies like Nvidia are entirely dependent on TSMC, which cannot produce enough processors to deliver the computing power required by ChatGPT and its derivative applications.\u003cbr\u003e\u003cbr\u003e --- From \"Part 5: Growing Pains\"\u003cbr\u003e\u003cbr\u003e “We don’t make anything here,” says Martin van den Brink.\u003cbr\u003e While his words are a bit hyperbolic, his point is clear: ASML only assembles lithography equipment, and its components come from a variety of suppliers. \u003cbr\u003eThis model allowed ASML to run smoothly and demonstrated remarkable resilience over its early decades.\u003cbr\u003e Meanwhile, vertically integrated Japanese competitors were still hampered by having to manufacture most of their components in-house.\u003cbr\u003e It's like a lightweight boxer can get up faster than a heavyweight boxer.\u003cbr\u003e\u003cbr\u003e --- From \"Part 5, Chapter 34: Family is Everything\"\u003cbr\u003e\u003cbr\u003e The only way to win the technological race is to run faster than your opponent.\u003cbr\u003e It is naive to think that security will always be perfect, or that your patents will always be respected in China.\u003cbr\u003e Industrial espionage is always on your side, so you should assume everyone is watching your every move.\u003cbr\u003e In the meantime, we need to make as much money as possible and reinvest that capital in research to stay one step ahead. \u003cbr\u003eIf you want to win the competition, “outpace them in innovation.”\u003cbr\u003e --- From \"Part 5, Chapter 38: A Piece of the Puzzle\"\u003cbr\u003e\u003cbr\u003e Looking back, ASML's growth was achieved in a favorable geopolitical environment.\u003cbr\u003e After the fall of the Iron Curtain in 1989, Western capitalism seemed like the only viable economic system.\u003cbr\u003e Only economic logic and industrial base determined who could produce the best chips and manufacture the equipment.\u003cbr\u003e But as Xi Jinping's China threatens America's established dominance, geopolitical boundaries are once again in sharp relief.\u003cbr\u003e If there was an Iron Curtain during the Cold War, the current technology war has a 'Silicon Curtain'.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- From \"Epilogue\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe least known company that makes the world's most important machines\u003cbr\u003e How ASML Failed and Grew\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eMost of today's semiconductor chips are made using ASML machines.\u003cbr\u003e ASML's lithography machines, which The New York Times described in 2021 as \"the world's most complex machines,\" are the supercomplex devices used by semiconductor manufacturers to produce chips. They are the most important equipment in any chip factory and by far the largest investment in the multi-billion dollar factory equipment.\u003cbr\u003e In its most recent version, the machine, which is about the size of a steam locomotive, can aim a beam so small it's invisible to the naked eye with an accuracy of just one nanometer, or one millionth of a millimeter.\u003cbr\u003e This latest machine was sold before it was even completed.\u003cbr\u003e A typical ASML machine consists of more than 300,000 parts from about 70 suppliers, and 80 percent of its entire manufacturing workforce comes from its external network. \u003cbr\u003eAnd to ensure that these machines run without stopping, more than 40,000 ASML employees work at more than 60 locations in 16 countries.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Operating such a massive device, both in terms of scale and technology, without any issues in such a complex ecosystem must be an enormous burden.\u003cbr\u003e In short, ASML achieved its current growth by simultaneously overcoming both physical and business limitations. ASML's greatest strength lies in its single-product focus, which allowed it to outpace Japanese competitors and achieve ruthless speed.\u003cbr\u003e And with a \"delivery first, improvement later\" strategy, ASML boldly forged ahead by first delivering machines to factories and then identifying and eliminating their imperfections. This goal-oriented approach also influenced ASML's strategic decisions. \u003cbr\u003eThe company grew through bold acquisitions, deep collaborations, and investments that looked 10 or 15 years ahead.\u003cbr\u003e They were able to avoid financial difficulties by requiring customers to pay deposits or agree to investments, and they became stronger each time they faced takeover attempts or patent attacks.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ASML has achieved its peak of growth through decades of experimentation and industrialization, building on the legacy of Philips engineers.\u003cbr\u003e Engineers continually refined their designs to improve the capabilities of lithography machines, and their innovations in pushing physical limits spread throughout ASML's supply chain.\u003cbr\u003e The journey of a small technology company that started out modestly with an uncertain business plan and eventually established itself as a \"super B\" among global semiconductor companies is a heart-pounding growth story in itself. \u003cbr\u003eReaders will also gain a deeper understanding of ASML's business philosophy, its research and investment in developing cutting-edge technologies, and the organizational culture fostering sustainable growth. This insight will provide much-needed insight into the current challenging situation, where the nation's status as a semiconductor powerhouse is being challenged.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e◆ Semiconductors as Weapons and the New Rules of the Game\u003cbr\u003e Contains strategies and insights to navigate the era of technological warfare.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ASML grew up in an environment where it was recognized solely for its economic logic and industrial efforts, and for a long time tried to avoid the spotlight of global politics.\u003cbr\u003e But in recent years, ASML has found itself at the center of a geopolitical storm brewing between the United States, China, and Europe.\u003cbr\u003e The rise of China, which threatens the technological superiority of the United States and the West, has led to continued attempts by the United States to reorganize the global semiconductor supply chain and regain technological hegemony. \u003cbr\u003eDespite the deep divisions between political parties in America, there is agreement on one thing.\u003cbr\u003e The point was that China's technological advancements were a threat to the free world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ASML has emerged as a key player in this race for supremacy, both technologically and strategically, making its presence felt on the global stage, defying its past reputation as a relatively unknown company.\u003cbr\u003e As the exclusive supplier of equipment essential for high-performance chip production, ASML was also Europe's most powerful industrial force against both American high-tech imperialism and Chinese expansion. ASML knows that both relying on China and blindly trusting the United States are naive.\u003cbr\u003e At the same time, they do not view technology as political. \u003cbr\u003eTechnology is a means to connect the world and create a better, cleaner, healthier, and more efficient world. ASML positions itself as a neutral public service company, supplying machines to all chip manufacturers.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The United States is supporting the semiconductor industry, promoting reshoring policies, and strengthening regulations to prevent technology outflow.\u003cbr\u003e China has no intention of giving up on its semiconductor ambitions and continues to tout its technological innovations.\u003cbr\u003e In this environment, South Korea, today's semiconductor powerhouse, faces enormous challenges.\u003cbr\u003e This book depicts the reality and prospects of the semiconductor industry, which has become intertwined with geopolitical power struggles beyond a single industrial sector, and will serve as an essential reference for those contemplating the future of the Korean semiconductor industry. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e January 24, 2025\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 500 pages | 890g | 152*225*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791194353119\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1194353118 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809381418,"sku":"134682","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/7a8ad9c28df47a70ce6420af07b982e9.jpg?v=1765418134"},{"product_id":"134686","title":"This is generative AI ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5Olyweff9MzBg4LzKyC72gtqgN.png?v=1765118659\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e This is generative AI \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/141732801\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e**** Author of \"This is Artificial Intelligence\" selected as an \"Excellent Science Book\" by the Ministry of Science and ICT!\u003cbr\u003e **** The third book in the AI ​​field that has been a long-running bestseller chosen by readers for 5 years!\u003c\/b\u003e \u003cbr\u003e**** This year's economics and management hot topic book selected by companies, institutions, and schools!\u003cbr\u003e\u003cbr\u003e Knowing this much about AI is enough!\u003cbr\u003e The CEO of a leading AI company explains it in an easy-to-understand way using vivid examples.\u003cbr\u003e Everything You Need to Know About the AI ​​Ecosystem Transformed by Large-Scale Language Models (LLMs)!\u003cbr\u003e\u003cbr\u003e Major trends in future science and technology are not determined from a technological perspective.\u003cbr\u003e How the public understands technology, which technologies they are most excited about, and which technologies attract more market capital determine the direction in which major trends in science and technology will unfold.\u003cbr\u003e Trends in science and technology are determined not by the researchers or engineers who deal with the technology itself, but by the public who strive to understand and utilize the technology.\u003cbr\u003e In other words, technology is always just a means, and the direction in which technology itself will develop in the future is determined by the public. \u003cbr\u003eLike computers and the internet, AI will be a useful tool in a variety of technological fields. The future development of AI technology and the future trends in various scientific fields utilizing AI technology are entirely up to the readers of this book.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendation · 4\u003cbr\u003e Author Interview: 7 Questions and Answers on AI from an AI Company CEO · 8\u003cbr\u003e Prologue · 22\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 1 Generative AI\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 The Rise of ChatGPT and Generative AI · 31\u003cbr\u003e 02 What is Generative AI? · 33\u003cbr\u003e 03 The Essence of Generative AI: Large-Scale Language Models · 37\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 2: AI Trends Between AlphaGo and ChatGPT\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 The Machine Learning Craze That Began with the Emergence of AlphaGo · 43\u003cbr\u003e 02 What is Machine Learning? · 45\u003cbr\u003e 03 Combining Cloud and AI · 48\u003cbr\u003e 04 What are the limitations of machine learning? · 58 \u003cbr\u003e05 Super-large AI emerges as an alternative to machine learning · 61\u003cbr\u003e 06 What is Super-Large-Scale AI? · 63\u003cbr\u003e 07 What are the limitations of super-large AI? · 66\u003cbr\u003e 08 Large-Scale Language Models: A Crossroads Between Machine Learning and Super-Big AI · 68\u003cbr\u003e 09 Comparing Super-Large AI and Large-Scale Language Models · 73\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 3 AI Semiconductors: Power Consumption Issues\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 The Relationship Between Super-Large-Scale AI, Large-Scale Language Models, and AI Semiconductors · 79\u003cbr\u003e 02 Power Consumption Issues of Super-Large-Scale AI and Large-Scale Language Models · 83\u003cbr\u003e 03 The Capitalism of Super-Large-Scale AI and Large-Scale Language Models · 87\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 4: GETTING STARTED WITH LARGE-SCALE LANGUAGE MODELS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 Google Transformer Model, the Progenitor of Large-Scale Language Models · 101\u003cbr\u003e 02 Transformer Model's Descendants GPT, BERT · 106\u003cbr\u003e 03 What is a Large-Scale Language Model? · 108\u003cbr\u003e 04 The Misconception That Large-Scale Language Models Are Only Used for Language Problems · 112\u003cbr\u003e 05 Large-Scale Language Models Also Useful for Time Series Forecasting · 116\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 5 Transfer Learning and RAG\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 New Employee Pretending to Know Everything · 121\u003cbr\u003e 02 Field Training, Transfer Learning · 124 \u003cbr\u003e03 Answer only within the given manual, RAG · 128\u003cbr\u003e 04 Comparing Machine Learning and Large-Scale Language Models · 131\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 6 Implications of Using Large-Scale Language Models\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 The Utility of Using Large-Scale Language Models · 141\u003cbr\u003e 02 The Future of Juniors Relying on Large-Scale Language Models · 143\u003cbr\u003e 03 Galileo and Large-Scale Language Models · 147\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 7 How to Use Large-Scale Language Models?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 01 When Do We Need Large-Scale Language Models? · 155\u003cbr\u003e 02 How to Use Large-Scale Language Models? · 162\u003cbr\u003e 03 The Future of Large-Scale Language Models · 179\u003cbr\u003e\u003cbr\u003e Epilogue: The Future Shaped by Generative AI—What We Need to Know · 186\u003cbr\u003e References · 190\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5109\/MidCate008\/510878951.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The world before and after the advent of computers, the Internet, smartphones, messengers like KakaoTalk, video platforms, social media, and OTT services like Netflix is ​​not entirely different. \u003cbr\u003eThere are people who don't use these technologies and services right now, but that doesn't mean many things are impossible for them to do.\u003cbr\u003e However, if you are frequently exposed to and use this technology and service, you will naturally become accustomed to it and things will become more convenient.\u003cbr\u003e Rather than thinking of generative AI as a grand and difficult technology that requires a long and arduous learning process, it's better to approach it as just one of the technologies and services we've naturally accepted.\u003cbr\u003e\u003cbr\u003e --- p.34\u003cbr\u003e\u003cbr\u003e The fundamental difference between ChatGPT and existing AI services is that ChatGPT utilizes AI technology called a large-scale language model to generate answers to questions received from users in the chat window.\u003cbr\u003e The essence of AI technology or services, which we collectively call generative AI, is large-scale language models.\u003cbr\u003e\u003cbr\u003e --- p.38\u003cbr\u003e \u003cbr\u003eAnother area of ​​AI technology that competes with machine learning is expert systems.\u003cbr\u003e Let me explain using the process of learning a language as an example.\u003cbr\u003e An expert system is like enrolling in a language school that focuses on grammar and learning from a teacher who is proficient in that language.\u003cbr\u003e Expert systems make AI smarter by instilling the knowledge system, mindset, and logic of experts with expertise in a language field into AI.\u003cbr\u003e Just as learning a language this way allows you to acquire a basic understanding and ability for that language very quickly, developing AI as an expert system has the advantage of being able to raise AI performance to a basic level from the beginning.\u003cbr\u003e But there is a problem. \u003cbr\u003eJust as we don't easily become proficient in English even after studying it for decades from childhood to adulthood, developing AI as an expert system is highly unlikely to result in high performance over time.\u003cbr\u003e\u003cbr\u003e --- p.46\u003cbr\u003e\u003cbr\u003e Some people mistakenly believe that storing big data needed for machine learning in the cloud makes it more vulnerable to security vulnerabilities than storing it on your own servers.\u003cbr\u003e It can be emotionally uncomfortable to have big data about yourself stored in another company's cloud.\u003cbr\u003e However, we must not overlook the fact that most security incidents occur due to internal factors such as internal employees, former employees, and employees of partner companies.\u003cbr\u003e Additionally, storing big data required for machine learning on your own servers does not necessarily make security stronger.\u003cbr\u003e\u003cbr\u003e --- p.52\u003cbr\u003e \u003cbr\u003eIn machine learning, we first identify who is trying to solve what problem, and then decide what the AI ​​model will predict or recommend and at what level of performance to solve that problem.\u003cbr\u003e Next, we use machine learning to improve the performance of the AI ​​model so that it can make predictions and recommendations according to the target performance.\u003cbr\u003e If 10 companies each have 10 problems, a total of 10 × 10 = 100 AI models are needed.\u003cbr\u003e When utilizing machine learning, a new AI model must be created each time, depending on the subject trying to solve the problem and the problem to be solved.\u003cbr\u003e An alternative to overcome the inefficiency of this approach is super-large AI.\u003cbr\u003e\u003cbr\u003e --- p.64\u003cbr\u003e\u003cbr\u003e Even after securing data for AI training, a process of developing an AI model using machine learning is necessary. \u003cbr\u003eUtilizing large-scale language models means selecting and utilizing models that have already been developed, from creating AI training data to developing AI models. This naturally saves time, money, and budget compared to solving problems with machine learning. If the problem to be solved is so specialized that it cannot be solved with large-scale language models, machine learning should be used despite the relative inefficiency. However, in other cases, using large-scale language models is the current AI development trend.\u003cbr\u003e\u003cbr\u003e --- p.72\u003cbr\u003e\u003cbr\u003e To periodically train and build large-scale language models, AI semiconductors used in AI model training are required. Consider the case of ChatGPT, an AI service equivalent to a super-large AI, created using a large-scale language model called GPT. \u003cbr\u003eTo create the ChatGPT AI service, a large-scale language model called GPT must be continuously trained to improve performance in line with the purpose of ChatGPT, and OpenAI used AI semiconductors in this process.\u003cbr\u003e\u003cbr\u003e --- p.81\u003cbr\u003e\u003cbr\u003e Training AI models requires collecting and processing massive amounts of data, which inevitably raises privacy concerns.\u003cbr\u003e Furthermore, AI models learned through this process can reinforce existing human biases, potentially promoting or reinforcing racism, discrimination against socially vulnerable groups, or hatred. There is already considerable concern and debate surrounding the ethical issues surrounding AI. \u003cbr\u003eThese issues should not be viewed solely as right or wrong, but rather as social costs arising from the process of developing and utilizing AI. Those developing and utilizing AI should be encouraged to shoulder these social costs and ultimately work towards minimizing them.\u003cbr\u003e\u003cbr\u003e --- p.96\u003cbr\u003e\u003cbr\u003e The way large-scale language models produce results is similar to mixing together the content of numerous fairy tales to create a plausible fairy tale.\u003cbr\u003e If a professional baseball broadcaster and commentator were to speak for over three hours, carefully considering every word, they would be exhausted and unable to continue the conversation until the end of the game. \u003cbr\u003eThe broadcast caster and commentator must watch the game unfold in real time and naturally bring up related stories from their past experiences to continue the conversation without exhausting their stamina and concentration.\u003cbr\u003e\u003cbr\u003e --- p.122\u003cbr\u003e\u003cbr\u003e A large-scale language model is an AI model that has been trained by collecting data expressed in a large number of languages, such as books, papers, and web pages on the Internet, so it is like meat that has been grilled.\u003cbr\u003e Because it has been pre-grilled, it is somewhat cooked and can be eaten right away.\u003cbr\u003e However, each person has a different level of enjoyment of cooking meat, and each person has different optional things they can do to add flavor, such as seasoning or sprinkling salt, according to their own preferences. \u003cbr\u003eThe process of taking meat that has been grilled like this and grilling it further according to one's taste, or adding seasoning, salt, spices, etc. is transfer learning (Fine Tuning).\u003cbr\u003e --- p.124\u003cbr\u003e\u003cbr\u003e Collect photos of well-ripened kimchi and photos of unripened kimchi.\u003cbr\u003e The kimchi photos obtained in this way are labeled (classified) into photos of ripe kimchi and photos of unripe kimchi, and then made into a form that can be useful for training an AI model.\u003cbr\u003e The AI ​​model is repeatedly trained using the AI ​​training data created in this way.\u003cbr\u003e When a new kimchi photo is input into a trained AI model, it produces a result of either ripe kimchi or unripe kimchi.\u003cbr\u003e With this result, we can create an AI service that tells us whether it is okay to put it in a kimchi refrigerator or a regular refrigerator and eat it, or whether it would be better to ripen it a little more at room temperature.\u003cbr\u003e\u003cbr\u003e --- p.136\u003cbr\u003e \u003cbr\u003eAI developers directly work with and create large-scale language models, and ordinary users use AI services built on top of large-scale language models.\u003cbr\u003e When a user uses a large-scale language model, it precisely means that the user is using an AI service built on a large-scale language model. However, from now on, we will assume that the user's use of an AI service built on a large-scale language model is the same as using a large-scale language model.\u003cbr\u003e\u003cbr\u003e --- p.143\u003cbr\u003e\u003cbr\u003e In summary, from the perspective of an AI provider, if the AI ​​model required for the AI ​​service they are trying to create is not among the paid AI models that can be used by paying for it, if they do not have enough resources to create a super-large AI themselves, and if the problem to be solved is not special enough to require creating an AI model through machine learning, then a large-scale language model is necessary.\u003cbr\u003e\u003cbr\u003e --- p.161\u003cbr\u003e \u003cbr\u003eFor those using AI services built on large-scale language models, it is important to learn and practice prompt engineering.\u003cbr\u003e In Prompt Engineering, a prompt refers to a question or request that a user continuously makes to an AI service built on a large-scale language model.\u003cbr\u003e The goal of prompt engineering is to generate optimal prompts that allow large-scale language models to more effectively answer questions or requests by considering various factors such as words, sentences, grammar, and context that make up the prompt.\u003cbr\u003e --- p.169\u003cbr\u003e\u003cbr\u003e In the future, more and more people will perceive themselves as raising their own large-scale language models, much like raising a pet. \u003cbr\u003eWhile it's difficult to impart meaning or personality to AI models built with machine learning optimized to solve specific problems, large-scale language models are fundamentally capable of conversing with humans and can experience changes and development through user interaction, making it much easier to impart meaning, much like a pet.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.183\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eWhat is generative AI?\u003cbr\u003e How can we best utilize this technology?\u003cbr\u003e A book that tells the story naturally and plainly\u003cbr\u003e\u003cbr\u003e An easy-to-understand guide to generative AI that even the general public can understand!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The world before and after the advent of computers, the Internet, smartphones, messengers like KakaoTalk, video platforms, social media, and OTT services like Netflix is ​​not entirely different. \u003cbr\u003eThere are people who don't use these technologies and services right now, but that doesn't mean many things are impossible for them to do.\u003cbr\u003e However, if you are frequently exposed to and use this technology and service, you will naturally become accustomed to it and things will become more convenient.\u003cbr\u003e Rather than thinking of generative AI as a grand and difficult technology that requires a lot of planning and a long learning process, it's better to approach it as just one of the technologies and services we've naturally accepted.\u003cbr\u003e While the Internet has certainly played a role in improving human life and business, there are also lives and businesses in which the Internet cannot play a role.\u003cbr\u003e There are areas where generative AI can play a role, and areas where it cannot. \u003cbr\u003eJust as the ubiquity of internet search transformed our daily lives and the way we work, generative AI will bring about just as much, or perhaps even more, change.\u003cbr\u003e Let's make generative AI a part of our daily lives by talking to ChatGPT or similar generative AI right now.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e February 15, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 192 pages | 386g | 146*209*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791167852410\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1167852419 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809512490,"sku":"134686","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/2110f6142294af9ff16160be0aaeaa81.jpg?v=1765418147"},{"product_id":"134689","title":"The Future of Writing ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OkmJJLPQOBur9t1BwYQUQkziN.png?v=1765118666\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Future of Writing \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/141197124\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe era of large language models (LLMs),\u003cbr\u003e Where is human reading and writing headed?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Since OpenAI released ChatGPT in December 2022, generative AI has become a full-fledged part of our lives.\u003cbr\u003e Not just ChatGPT.\u003cbr\u003e Cutting-edge IT technologies have become familiar tools for us, providing convenience through features like auto-complete and spell checkers.\u003cbr\u003e These are effective and practical functions that can truly be called the advancement of mankind.\u003cbr\u003e These tools allow us to gain greater productivity and efficiency, freeing up our financial and time resources for more effective use.\u003cbr\u003e But on the other hand, there is an awkward problem.\u003cbr\u003e If we continue to use these \"deceptively convenient\" tools, where will our unique human linguistic abilities go? We've already encountered various problems stemming from this.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eCan humans effectively coexist with AI through a \"division of labor\"? If so, how? Will AI pose a threat to the creativity humans display through writing? Will AI redefine the concept of \"authorship\"? And returning to the human question—what writing abilities are worth protecting? In this book, author Naomi Baron, a linguist and educator who has been interested in AI since early on, offers insightful, sometimes critical, reflections on the intersection of AI, language, and writing, presenting us with various questions and perspectives that arise from this.\u003cbr\u003e It also highlights the evolution of language and writing as a result of technological advancements, and the complex challenges and opportunities presented by AI.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introduction: Human Writers Meet AI Autonomous Language Machines\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePart 1 Writing Class\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: Literacy Overview\u003cbr\u003e Chapter 2: Why Humans Write—and Rewrite\u003cbr\u003e Chapter 3: Composition and Its Mad Consequences\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2: If machines could write\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 4: Dreams of a Language Machine\u003cbr\u003e Chapter 5: Natural Language Processing: Automatic Language Machines\u003cbr\u003e Chapter 6: The Resurgence of Machine Translation\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3 When computers write\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 7: The Emergence of AI Authors\u003cbr\u003e Chapter 8: AI Threatens Writers' Jobs\u003cbr\u003e Chapter 9: AI Creativity\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4: If Computers Cooperate with Us\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 10: AI Like Jeeves\u003cbr\u003e Chapter 11: Symbiosis between Humans and AI\u003cbr\u003e Chapter 12: Do We Always Welcome AI?\u003cbr\u003e Chapter 13: Why Human Authorship Matters\u003cbr\u003e\u003cbr\u003e Release: Writing is exciting.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5092\/MidCate003\/509129081.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Imagine if computers could write as reliably as humans, or perhaps even better. \u003cbr\u003eDoes that really matter? Should we welcome such developments? Should we? These questions aren't about a world that might be possible.\u003cbr\u003e AI is already expanding its reach into business documents, emails, newspapers, and blogs.\u003cbr\u003e Writers are looking to AI for inspiration and collaboration.\u003cbr\u003e What is worrying is whether, in the coming future, not only human writing skills, but any job at all, will remain a viable domain for humans.\u003cbr\u003e\u003cbr\u003e Let's think about a writing assignment in school.\u003cbr\u003e If we can't tell whether the author of an essay or term paper is George or GPT-3, we'll need to figure out how to assign \"meaningful\" writing assignments.\u003cbr\u003e The problem doesn't end with students. \u003cbr\u003eSwedish researcher Almira Osmanovic Tunström tasked GPT-3 with writing a paper about itself. With minimal human editing, the AI-generated paper was surprisingly coherent, complete with references. As AI's language-generating capabilities rapidly advance, it's time to pause and reflect.\u003cbr\u003e Humans have struggled for thousands of years to develop a writing system.\u003cbr\u003e Every reader of this book has invested countless hours honing their writing skills.\u003cbr\u003e Through the medium of writing, humans were able to express their thoughts, communicate with others, and leave behind a lasting record.\u003cbr\u003e But now, with AI generating language, we live in a world where it's unclear who created these records.\u003cbr\u003e\u003cbr\u003e --- From \"Introduction: Human Writers Meet AI Automatic Language Machines\"\u003cbr\u003e \u003cbr\u003e“The moment we entrust our well-being to tools and replace them with numbers, we no longer have ownership of it.\u003cbr\u003e “Data replaces our self-consciousness.”\u003cbr\u003e\u003cbr\u003e If wearable smart devices take over the task of tracking our health, we risk neglecting to take care of ourselves.\u003cbr\u003e We become a series of numbers, not a body of flesh and blood.\u003cbr\u003e The same thing can happen with writing.\u003cbr\u003e If we leave the editing work to AI, the motivation to revise, re-examine, and rewrite our writing will gradually disappear, as computer tools will process it in a slick manner.\u003cbr\u003e Have we given up on the problem of writing skills? Not yet.\u003cbr\u003e One criterion is the results of a survey asking companies what skills they value when hiring college graduates. \u003cbr\u003eWriting skills remained a high priority.\u003cbr\u003e In a 2018 survey, the National Association of Colleges and Employers (NACE) found that 82 percent of U.S. employers surveyed were looking for candidates with strong writing skills.\u003cbr\u003e Problem-solving skills came in slightly lower at 81 percent, while teamwork and collaboration came in third at 79 percent.\u003cbr\u003e There has been some shift in priorities since 2018.\u003cbr\u003e In a 2022 survey, problem solving rose to first place with 86 percent of respondents preferring it, while writing skills dropped to 73 percent.\u003cbr\u003e It's unclear why the value employers place on writing skills fell by 9 percent.\u003cbr\u003e Perhaps it's the increasing frequency and power of AI tools that help employees keep their documents neat and tidy.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 2: Why Do Humans Write—and Rewrite?\"\u003cbr\u003e \u003cbr\u003eIt's becoming increasingly difficult to know what to believe when we read something online.\u003cbr\u003e The dilemma arises when judging social media posts, videos, and search results.\u003cbr\u003e At least we have language on our side.\u003cbr\u003e Most of the posts and search results are in languages ​​we speak or at least can read.\u003cbr\u003e Although many people don't go to other sources to verify the authenticity of something, they can do so if they choose to.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Machine translation is here.\u003cbr\u003e As Lynne Bowker, a professor of translation and information studies at the University of Ottawa, reminded me, we don't always know when an online text we're reading has been translated by an AI translator.\u003cbr\u003e These translators are embedded in web browsers and social media sites and work automatically. \u003cbr\u003eThe big problem, Bowker says, is that “we don’t even know to ask ourselves whether we can trust it or not.”\u003cbr\u003e We face similar problems with text generation programs like GPT-3 and ChatGPT.\u003cbr\u003e It is also difficult to distinguish whether text generation is human or machine-generated.\u003cbr\u003e And when we can't tell the difference, we usually don't even think to ask.\u003cbr\u003e\u003cbr\u003e --- From \"Chapter 6: The Resurrection of Machine Translation\"\u003cbr\u003e\u003cbr\u003e When translated to its highest level, it becomes an art, not a job.\u003cbr\u003e It is an art practiced by creative writers, beginning by delving into a language, culture, era, and even the mind of the original author.\u003cbr\u003e By gathering these strands, the translator uses his or her writing skills to create something new while remaining faithful to the original work.\u003cbr\u003e Not all translations—even those of delicate literature—are creative works in themselves. \u003cbr\u003eBut even if the translations are not memorable, the translators still strive to create their own unique voice.\u003cbr\u003e There has been a long-standing debate in the translation industry about how much of a translator's personal voice should be revealed.\u003cbr\u003e What about scribes and interpreters? Translators (and indeed, all types of writers) aren't the only intermediaries who convey a personal voice.\u003cbr\u003e Consider voice actors who record audiobooks.\u003cbr\u003e Or musicians too.\u003cbr\u003e Beethoven enthusiasts can easily distinguish between David Oistrakh and Anne-Sophie Mutter's performances of the violin concerto. What happens to the voice and creativity of translators when AI encroaches on the literary realm?\u003cbr\u003e --- From \"Chapter 8: AI Threatens Writers' Jobs\"\u003cbr\u003e \u003cbr\u003eAs machines become increasingly AI-driven, it becomes increasingly difficult to determine which tasks are best left to machines and which to leave to humans.\u003cbr\u003e We face this dilemma in AI and human writing.\u003cbr\u003e So, what will we give up and what will we keep for ourselves in both our personal and professional lives? The choice is ours.\u003cbr\u003e However, to help you decide, I suggest that each of you create your own evaluation sheet.\u003cbr\u003e It doesn't have to be anything too grand, but you should set some benchmarks that will guide your own writing style.\u003cbr\u003e It doesn't have to be a uniform decision.\u003cbr\u003e After all, it's your choice.\u003cbr\u003e It would be something like this.\u003cbr\u003e 'Hey AI, draft my email reply.\u003cbr\u003e 'I'll decide on the grammar and style.' Present your own inviolable domain of authority. \u003cbr\u003eBut before making that decision, be honest about your own time constraints, your willpower being tested, and your occasional procrastination.\u003cbr\u003e --- From Chapter 13, “Why Human Authorship Matters”\u003cbr\u003e\u003cbr\u003e From whose perspective and in what sense does \"new\" mean something new? What does it mean to add value? Creativity is still a \"something\" that requires constant effort and elucidation to understand its true nature.\u003cbr\u003e The question of how creative AI is, then, hinges on how we define creativity, which is entirely tied to our \"human\" interest in understanding our own possibilities and limitations.\u003cbr\u003e However, the author emphasizes the distinct differences between AI's creativity in writing and human writing. \u003cbr\u003eWhen we say a work is original, we look not only at the work itself, but also at the life of its author and the times in which he lived.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Can we truly separate the works of Han Kang, the first Korean to win the Nobel Prize in Literature, from the era of the Jeju April 3 Incident and the Gwangju Democratization Movement on May 18? Can we not consider how, and through what channels, the pain of those times, permeated her life, whether she personally experienced it or not? This is what we call life.\u003cbr\u003e AI will not yet, and for a very long time to come, have a life as an author.\u003cbr\u003e But this doesn't mean that AI will never surpass humans.\u003cbr\u003e Rather, we need to shift our perspective. From asking what uniquely human characteristics distinguish us from AI, we should instead write about what kind of ethical cooperative relationship humans should have with AI.\u003cbr\u003e\n\n\u003c\/div\u003e  \u003cdiv\u003e--- From \"Unboxing: Writing is Exciting\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe temptation of efficiency, overwhelming humans\u003cbr\u003e Will Generative AI Change the Landscape of Human Writing?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In December 2022, OpenAI's generative AI ChatGPT surprised the world with its ability to read and write.\u003cbr\u003e Since then, it has rapidly penetrated various fields such as creation, translation, journalism, and law, causing tectonic shifts across industries.\u003cbr\u003e But the most fundamental changes are occurring in the field of education.\u003cbr\u003e In December 2024, during the American college assignment season, ChatGPT's servers crashed due to a surge in users.\u003cbr\u003e This phenomenon is not limited to the United States.\u003cbr\u003e College students in Korea also have a serious dependence on ChatGPT, and as of June 2024, it is estimated that approximately 3.15 million people in Korea alone are using this AI.\u003cbr\u003e \u003cbr\u003eNaomi Baron, who presented reading strategies for the digital transformation era in \"How to Read Again,\" explores the two axes of human literacy and AI's writing ability, focusing on the theme of \"writing,\" and envisions the future they will create when they are intertwined.\u003cbr\u003e The author, who began researching AI in the 1970s, the early days of computing, analyzes from an academic perspective how the rapidly changing technological environment affects human thought and expression.\u003cbr\u003e As we enter the era of giant language models (LLMs), generative AIs, including ChatGPT, are emerging.\u003cbr\u003e Increasingly sophisticated and sophisticated technologies, such as automatic spelling correction, text completion, and faster-than-human machine translation, are revolutionizing and making human life more convenient.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eWhile we rejoice in this efficiency, the author warns that such convenience doesn't always benefit us. If we overrely rely on AI-suggested methods and pre-written texts, we risk losing the skills we acquired as children—thinking, reading, and writing—as well as the ability to write as a platform for expressing our own unique thoughts.\u003cbr\u003e Furthermore, the author discusses a broader range of issues beyond mere factual inaccuracies, repetitive language, and a stiff writing style, including the potential consequences of AI for writing professions and the impact on society, including the impact on human employment and job satisfaction. \u003cbr\u003eThe author, who stands at the center of the rapidly changing educational landscape, especially as an educator, concretely demonstrates the practical changes in AI and writing through survey results on the differences between handwriting and typing, the spell-checking and editing process, and how students utilize AI.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eAs we rapidly enter the AI ​​era,\u003cbr\u003e The most pressing questions about writing past and future\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e As the title suggests, this book deals with the act of writing and its future.\u003cbr\u003e It also consists of 4 parts and 13 separate chapters, but in the Korean version, it is published in 4 parts for convenience.\u003cbr\u003e Part 1 explores the emergence of writing for humans and why we write, examines the American academic tradition of writing, and examines how AI functions in both areas.\u003cbr\u003e Part 2 also outlines the development of AI technology. \u003cbr\u003eBeginning with the emergence of the \"first intelligent machine,\" we cover the \"first natural language processing process,\" and examine where \"natural language processing\" fits within the larger program known as AI.\u003cbr\u003e Along with this, we cover the history of the success story of machine translation.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 3 explores the context in which AI began to play a role in human writing.\u003cbr\u003e We explore AI's role in specialized industries and consider its potential impact on employment and worker satisfaction.\u003cbr\u003e We also explore the various creative possibilities of generative AI beyond the realm of writing.\u003cbr\u003e Part 4 explores the various ways AI can assist non-experts—\"everyday writers.\" We examine the concept of \"humans in the loop\"—from the perspective of enhancing human writing through collaboration with AI, and consider which aspects of human writing skills are worth preserving. \u003cbr\u003eThrough various survey examples, we explore what ordinary people in the digital age think about the value of human writing skills.\u003cbr\u003e Chapter 13, the final chapter, concludes the book by asking where we are going.\u003cbr\u003e We must recognize that as technology evolves, so too will our choices.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIn the midst of a great transformation in writing\u003cbr\u003e How to find your own answers and write our future correctly\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Collaboration with AI may open up new possibilities, but such \"coexistence\" requires prior consideration and discussion.\u003cbr\u003e We need to discuss the fundamental dilemmas arising from the advancement of AI technology, including the question, \"Can we discover creativity in AI creations? Should we acknowledge it?\" \u003cbr\u003eThe author makes us ponder everything from philosophical questions like these to practical responses, such as which writing tasks should be shared with AI and how much should be delegated amid technological advancements.\u003cbr\u003e\u003cbr\u003e Now is the time when we cannot avoid coexistence with AI, even if we don't want to.\u003cbr\u003e However, the important issue will be how, to what extent, and to what extent they will coexist and coexist.\u003cbr\u003e Amidst these changes, we must also consider how we can protect ourselves, including our ability to write, a human asset.\u003cbr\u003e The author urges us, as individuals and as members of society, to decide how far we will go in cooperating with AI.\u003cbr\u003e It also reminds us of the cognitive and social benefits of writing, a precious skill that humanity must protect from AI. \u003cbr\u003eThis book's in-depth exploration of generative AI leads back to the fundamental question: \"Why do humans write? Why do we reread, reflect, and rewrite?\"\u003cbr\u003e It makes readers deeply consider why humans should not give up their sovereignty as authors, and makes them reflect once again on the meaning of human existence.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e January 15, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 628 pages | 720g | 142*220*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193378328\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 119337832X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809676330,"sku":"134689","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/4d9d8745108f1f3898a75d76a579fe13.jpg?v=1765418161"},{"product_id":"134692","title":"Real Estate Investment Principles That Beat the Market ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OlwlQpSA3PXTYZBTxjR1kGl4B.png?v=1765118677\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Real Estate Investment Principles That Beat the Market \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/140199602\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“The era of everything going up is over!”\u003cbr\u003e\u003cbr\u003e Population decline, supply, and the PF crisis... New opportunities found amidst domestic and international turmoil.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How to distinguish between newly built apartments with guaranteed future value\u003cbr\u003e - Basic principles for distinguishing between wheat and chaff in redevelopment and reconstruction\u003cbr\u003e - The world's easiest real estate policy explanation \u003cbr\u003e- Analysis of Director Kim Je-kyung's undervalued position\u003cbr\u003e\u003cbr\u003e *Highly recommended: Passion, Wolcheon Daesa, Buongsan, True Copy, and Sampro TV*\u003cbr\u003e *Major media outlets' financial technology show No. 1 real estate expert*\u003cbr\u003e\u003cbr\u003e The real estate market is taking a breather.\u003cbr\u003e With domestic and international issues such as loan restrictions, supply shortages, the PF crisis, and political turmoil, the theory of a real estate downturn is gradually raising its head.\u003cbr\u003e It's 2025, a year when it's difficult to see even an inch ahead, but even so, one smart thing is still valid.\u003cbr\u003e If you don't want to miss the optimal buying opportunity for higher-level stocks, you must read this book.\u003cbr\u003e Because from now on, we need to secure a place to climb.\u003cbr\u003e Director Kim Je-kyung, who specializes in redevelopment and reconstruction projects, has published his first book.\u003cbr\u003e It clearly points out the supply cliff that will soon come upon us, the skyrocketing rents, and government policies.\u003cbr\u003e \u003cbr\u003eEven amidst uncertainty and confusion, if you understand how the real estate market works and have clear \"investment principles\" for high-value, high-quality properties, you can beat the market.\u003cbr\u003e So, in this era of hyper-polarization, what are the high-end properties that will remain strong over time? They are new apartments in Seoul, along with redevelopment and reconstruction projects.\u003cbr\u003e It contains all the \"principles\" that will determine the direction of investment in new apartments and redevelopment\/reconstruction in Seoul, including supply and demand, redevelopment projects, policies, development windfalls, and investment mindsets.\u003cbr\u003e When everyone is worried about a crash, isn't it the job of an expert to accurately analyze momentum, prepare for the next market, and maximize returns? If so, you can't miss this book.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Praise for this book\u003cbr\u003e Author's Note: If you have clear principles for viewing the market, there are opportunities even in times of crisis.  \u003cbr\u003ePrologue_ About the Structure of This Book\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: The Illusion That the Era of Real Estate Investment Is Over\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e If the population decreases, will house prices inevitably fall?\u003cbr\u003e The Truth Revealed in Statistics│Even if You Don't Live in Seoul, You Buy Seoul Apartments│Even if You Don't Know Seoul Well, You Buy Seoul Real Estate│Will Korea's Future Be Japan 20 Years From Now?│Focus on Regions That Survive the Era of Population Decline\u003cbr\u003e\u003cbr\u003e How did the PF crisis affect the real estate market?\u003cbr\u003e The Deformed Structure of Real Estate PF│The PF Crisis Is Still Ongoing│What Will Happen to the Real Estate Market If the PF Problem Explodes?│Where Is the PF Crisis Really Dangerous?\u003cbr\u003e\u003cbr\u003e Is there already sufficient housing supply?\u003cbr\u003e The Trap of Sufficient Supply│Seoul Housing Prices Are Not Expensive│Quality \"Effective Supply\" Is Crucial│The Era of Apartment Construction Costs Reaching 10 Million Won Per Pyeong│The Era of Supply Cliff Approaches in Five Years│On the Theory of Supply Inefficiency│The Scenario of a Skyrocketing Rent in 2026\u003cbr\u003e \u003cbr\u003eAren't housing prices too high compared to income?\u003cbr\u003e Is Korea's PIR Higher Than the World? │Let's Find Korea's Real PIR│What's Not Captured by the PIR Index│Income Polarization Leads to Housing Price Polarization\u003cbr\u003e\u003cbr\u003e What is the relationship between monetary policy, currency value, and real estate?\u003cbr\u003e Real Estate When Interest Rates Rise│Why the 2022 Real Estate Market Was Different│Invest in Products That Hedge Against Inflation│The Long-Term Uptrend Is Ultimate│The Sooner You Buy Real Estate, the Better\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: There are new apartments with guaranteed future value.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Only apartments survive\u003cbr\u003e Housing is a necessity│Apartments, the starting point for real estate investment│Apartments are the trend.\u003cbr\u003e\u003cbr\u003e Why Villa Prices Don't Rise Easily\u003cbr\u003e Villas are inferior goods. Shared ownership is devalued. The ultimate form of housing people prefer.\u003cbr\u003e\u003cbr\u003e The golden age of new apartments\u003cbr\u003e Pay attention to the scarcity of new apartments.\u003cbr\u003e\u003cbr\u003e New apartments should be divided into \"generations.\" \u003cbr\u003e1st generation apartment (1970s-1980s)│2nd generation apartment (1990s-2000s)│3rd generation apartment (2000s-2010s)│4th generation apartment (2010s-present)│In the end, it's all about convenience.\u003cbr\u003e\u003cbr\u003e What it means to buy a new apartment in Seoul\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3: Select redevelopment and reconstruction projects with a high probability of success.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The last resort to get a new apartment\u003cbr\u003e Investing in Maintenance: The Magic of Turning Time into Money│Understanding the Safety Margin│Is the Safety Margin Really Safe?│Consider the Maintenance Investment 'Life Cycle'\u003cbr\u003e\u003cbr\u003e Similar but different: 'redevelopment' and 'reconstruction'\u003cbr\u003e Criteria for Distinguishing Redevelopment and Reconstruction│Why is there such a difference in temperature between redevelopment and reconstruction?│Redevelopment and reconstruction also have different regulatory scopes│The progress of redevelopment and reconstruction│It's faster when the government pushes it?!\u003cbr\u003e\u003cbr\u003e Basic principles of separating jade from stone\u003cbr\u003e Three things that distinguish a good from a bad maintenance business\u003cbr\u003e\u003cbr\u003e Check the profitability of your maintenance business like this. \u003cbr\u003eUnderstanding the Floor Area Ratio │ Understanding the Land Share │ Land Share and Complex Structure Are Also Important │ The Key to the Profitability of a Redevelopment Project is the Number of General Sale Units\u003cbr\u003e\u003cbr\u003e Additional Information to Consider When Investing in Maintenance Businesses\u003cbr\u003e Floor area ratio isn't free. The era of 500 million won in union member contributions has begun. The easiest way to check your contributions. The maintenance business that will survive in the future. Don't let your guard down against the risk of project cancellation.\u003cbr\u003e\u003cbr\u003e Investing in a remodeling complex?\u003cbr\u003e It's true that remodeling is worse than reconstruction. │Remodeling is a regulatory paradox. │Why people are turning to reconstruction. │Complexes that have no choice but to remodel. │Reconstruction vs. remodeling.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: Knowing the Policy Will Help You See Real Estate\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e There is no right or wrong in real estate investment.\u003cbr\u003e Breaking Free from Political Frames│The 2024 General Election and Real Estate\u003cbr\u003e\u003cbr\u003e Is regulation of multiple homeowners a solution to curb housing prices? \u003cbr\u003e\"Smart Home\" is a Product of Policy│How Did Multiple Homeowners Become a Deep-Seated Evil?│Multiple Homeownership Regulations Stabilize Housing Prices\u003cbr\u003e\u003cbr\u003e Are the three rental laws truly well-intentioned laws to protect tenants?\u003cbr\u003e Why did the right to renew a lease increase the jeonse price? │The double price of jeonse also increases the sale price. │Landlord vs. Tenant, Existing Tenant vs. New Tenant. │Where is the Lease Protection Act headed? │Rents in Korea are not high.\u003cbr\u003e\u003cbr\u003e The Land Transaction Permit System: A Policy That Targets Residents, Not Prices\u003cbr\u003e Does the Land Transaction Permit System Really Stabilize Housing Prices? │The Land Transaction Permit System Only Harms Residents\u003cbr\u003e\u003cbr\u003e Urban regeneration projects that only non-residents want\u003cbr\u003e Urban regeneration projects that were wrong from the start│Urban regeneration in places that needed redevelopment│Sunk costs of urban regeneration disappeared into thin air│The same mistakes will be repeated.\u003cbr\u003e\u003cbr\u003e The excess profit recovery system for reconstruction was created to discourage reconstruction. \u003cbr\u003eThe three major unconstitutional elements of the reconstruction excess profit recovery system│Problems with the evaluation method of the reconstruction excess profit recovery system│Problems with the imposition method of the reconstruction excess profit recovery system│The correct answer is to abolish the reconstruction excess profit recovery system\u003cbr\u003e\u003cbr\u003e How to distinguish between a promise and an empty promise\u003cbr\u003e\u003cbr\u003e Three things more important than lifting the greenbelt\u003cbr\u003e Where will housing be supplied? When will it be supplied? How many people will move in? Ultimately, what matters is what housing needs people truly want.\u003cbr\u003e\u003cbr\u003e First-Generation New Town Redevelopment: Now is the Golden Time\u003cbr\u003e Gyeonggi Province's Maginot Line for Redevelopment: Phase 1 New Towns│The Special Act on Aging Cities, with Expectations and Concerns│The Circular Approach to Phase 1 New Town Redevelopment is a Bad Thing│For Phase 1 New Town Redevelopment to Succeed\u003cbr\u003e\u003cbr\u003e Saving local government requires selection and focus.\u003cbr\u003e We Need to Revitalize Metropolitan Cities│Innovation Cities Without Innovation\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Real Estate Investment Mindset and Location Analysis to Keep in Mind\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Real Estate Investment Mindset to Keep in Mind\u003cbr\u003e Real Estate Investment Property Approach\u003cbr\u003e \u003cbr\u003eThree investment principles to keep in mind before making a location decision\u003cbr\u003e A house that others like, not a house that I like│A house that only I like is worthless│Find a house with a high intersection\u003cbr\u003e\u003cbr\u003e Timing is more important than location\u003cbr\u003e What should I have bought 10 years ago? 70% of investing is about timing!\u003cbr\u003e\u003cbr\u003e Director Kim Je-kyung's criteria for judging real estate location\u003cbr\u003e Let's distinguish between supply sources. │Isolate exceptions within supply sources. │Look for differences within the same supply source. │Development opportunities are like unscratched lottery tickets. │Always remember your own investment principles and standards.\u003cbr\u003e\u003cbr\u003e Epilogue_ The more you know and study, the more difficult the real estate market becomes.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5044\/MidCate009\/504382751.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Even in an era of population decline, there are certainly regions that will survive.\u003cbr\u003e Back in 2023, I predicted that the real estate market in 2024 would be \"hyper-polarized.\" \u003cbr\u003eThe market collapsed in the second half of 2022, but after the 1.3 real estate measures were introduced in 2023, a meteoric rise occurred, with many complexes in the Gangnam area breaking all-time highs.\u003cbr\u003e Even outside of Gangnam, the trend of rising prices has continued, especially in newly built apartments in Seoul, but the trend of 'prices rising only in places that are supposed to rise, and not in places that are not' is becoming more evident.\u003cbr\u003e Polarization is emerging by region and product, and even within the same region, the gap between new and existing apartments, small and large, and near and outside of subway stations is widening.\u003cbr\u003e This trend of hyperpolarization is expected to continue beyond 2025.\u003cbr\u003e --- p.44, from “Chapter 1: The Illusion That the Era of Real Estate Investment Is Over”\u003cbr\u003e\u003cbr\u003e The key is convenience.\u003cbr\u003e That's why there's a saying that once you move into a new apartment, it's hard to go back to the old one. \u003cbr\u003eConversely, I don't think there will be a significant gap between generations unless there is innovation within the new generation.\u003cbr\u003e Therefore, for the next generation of 5th-generation apartments to appear, they must provide innovative conveniences that will make it difficult to return to the past.\u003cbr\u003e Looking at the communities of the many high-end complexes that exist today, they are nicely built, but not enough to be called fifth-generation.\u003cbr\u003e You could call it the 4.5 generation.\u003cbr\u003e Rather, not all newly built apartments are the same.\u003cbr\u003e Even though it is a newly built apartment, in order to reduce the cost, they barely manage to meet the legal parking requirement, and there are many cases where the quality of the community varies.\u003cbr\u003e No matter how new an apartment is, if the quality is poor, it will be difficult for it to become a top-class apartment.\u003cbr\u003e It is being pushed out by conveniently built apartments.\u003cbr\u003e --- pp.160-161, from “Chapter 2: There are new apartments with guaranteed future value”\u003cbr\u003e \u003cbr\u003eThe greatest advantage of investing in a maintenance business over investing in an apartment is investing in time.\u003cbr\u003e I said I don't recommend investing in redevelopment or reconstruction for beginners, but if you're young, I encourage you to consider redevelopment projects.\u003cbr\u003e Since the maintenance business is a business that converts time into money, the more time you have, the more advantageous it is.\u003cbr\u003e Of course, the younger you are, the more likely you are to not know the basics of real estate, so there is a higher chance of making a bad investment. However, it is also an opportunity to get access to a newly built apartment in a good location compared to the money you have saved.\u003cbr\u003e In the case of apartments, you buy them at their ‘present value’ and invest in their ‘future value’, and in the case of maintenance projects, you can expect profits even from their ‘present value’.\u003cbr\u003e --- pp. 171-172, from “Chapter 3: Selecting Redevelopment and Reconstruction Projects with High Potential”\u003cbr\u003e \u003cbr\u003eIn the 10 years I've been working in the maintenance business, there's a phrase I've never said.\u003cbr\u003e It is a definitive expression like “It is okay as long as the land share is over a certain number of pyeong.”\u003cbr\u003e The location and requirements of each maintenance project site are different, so it is not possible to judge whether a project is 'good or bad' simply based on the standard of area.\u003cbr\u003e With the transition from a progressive to a conservative administration, many new redevelopment areas are underway, and since the \"Reconstruction Safety Diagnosis Rationalization Plan\" announced on December 8, 2022, safety diagnosis has become a ceremonial procedure.\u003cbr\u003e As the target area has expanded and overall regulations have been relaxed compared to the past, we can say that the era of prices going up just because a redevelopment project is being promoted is over.\u003cbr\u003e In times like these, it is important to ‘separate the wheat from the chaff in maintenance projects.’\u003cbr\u003e Also, we should not carry over the standards of businesses that were successful in the past to the present. \u003cbr\u003eThe construction market is currently in a very bad state, and the outlook for improvement is uncertain.\u003cbr\u003e Therefore, we need to take a more conservative approach.\u003cbr\u003e --- pp.203-204, from “Chapter 3: Selecting Redevelopment and Reconstruction Projects with High Potential”\u003cbr\u003e\u003cbr\u003e We must trust the government's announcements, but we must distinguish between matters that cannot be resolved through government will alone.\u003cbr\u003e The government's plan to ease the acquisition tax burden announced in 2022 is also unlikely to pass in the current National Assembly.\u003cbr\u003e Although this acquisition tax surcharge relief plan is a tax policy announcement that has been in place for almost three years, according to a press release issued by the government at the time, it stated that it would be applied retroactively from December 21, 2022, when the National Assembly enacts the amendment to the Local Tax Act. \u003cbr\u003eThere may have been some who trusted the government's announcement at the time and purchased a home, but even then, I had said in numerous lectures and consultations that such a revision of the law would not be easy.\u003cbr\u003e In this way, the real estate policies being promoted by the government and the ruling party, such as the abolition of the roadmap for realizing the current public offering price, the abolition of the two rental laws, the abolition of the heavy taxation on multiple homeowners, the abolition and relaxation of the excess profit recovery system for reconstruction, and the relaxation of regulations on safety diagnosis for reconstruction, are inevitably subject to the brakes in the current National Assembly.\u003cbr\u003e --- p.340, from “Chapter 4: Real Estate Visibility Only When You Know Policies”\u003cbr\u003e\u003cbr\u003e At every moment, the choice was difficult.\u003cbr\u003e From the second half of 2022 to the first half of 2023, I didn't buy when the opportunity arose because I was afraid the price would fall further. In 2024, I didn't buy because I thought the price had risen too much, but it went up further. \u003cbr\u003eI always missed it. If I had had the opportunity to buy real estate in 2014, would I have actually done so? Buying real estate in 2014 and 2015 required even more thought and conflict than I do now, amidst the speculation of a real estate crash.\u003cbr\u003e When the August 2 real estate measures were announced after the Moon Jae-in administration took office in 2017, many experts sold their real estate, saying, “You shouldn’t fight the government.”\u003cbr\u003e I didn't know it then.\u003cbr\u003e The real surge began in 2017.\u003cbr\u003e It may seem very easy when viewed from the future, but there were numerous issues at the time.\u003cbr\u003e Rather, those days were filled with more negative stories, starting with oversupply.\u003cbr\u003e The important thing is that it is already in the past.\u003cbr\u003e It doesn't matter why you didn't buy it then.\u003cbr\u003e Rather, you can buy without knowing the past. \u003cbr\u003eIf you are haunted by the ghosts of the past and the price you almost paid back then lingers in your mind, you cannot buy more, and if you keep looking at real estate prices and they go up further, you will regret not buying at that time. This cycle repeats itself.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.377, from “Chapter 5: Investment Mindset and Location Analysis to Keep in Mind”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“The success or failure of an investment depends on timing!”\u003cbr\u003e “Bet on the higher-level ground that will offset the 30% variable.”\u003cbr\u003e\u003cbr\u003e Finding a clear time in the volatile capital market\u003cbr\u003e The most precise insights from redevelopment and reconstruction experts.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The first book by Kim Je-kyung, a leading redevelopment and reconstruction expert in South Korea, has been published.\u003cbr\u003e He made a name for himself as the \"God of Redevelopment\" on Jikbang TV every week from 2020 to 2022, and continues to actively appear on major real estate channels, providing clear diagnoses and prescriptions for the market from an expert's perspective. \u003cbr\u003eDirector Kim Je-kyung, with his extensive field experience and expertise, forecasts future changes and movements in the housing market in this book.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1, \"The Illusion That the Era of Real Estate Investment is Over,\" addresses several key discourses surrounding South Korea's real estate market today.\u003cbr\u003e For example, it covers the theory of the real estate market's upward trend from a macro perspective, such as whether a declining population will necessarily lead to a drop in housing prices, how the PF crisis that has scared not only construction companies but also financial institutions has affected the real estate market, whether the current housing supply in South Korea is sufficient, and what the problem is if it is insufficient, and what the relationship between interest rates and currency value and real estate is.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The key point of Chapter 1 is that polarization will worsen even within Seoul, and the sooner you buy real estate, the better.\u003cbr\u003e The era of everything going up is over. \u003cbr\u003eMulti-homeowners should secure a secure home, and those without a home should secure a \"premium location\" with guaranteed future value to prepare for the surge in jeonse prices.\u003cbr\u003e In Chapter 2, “There are new apartments with guaranteed future value,” the criteria for distinguishing new apartments with investment value are established, including the reasons why prices of apartments in Seoul, especially new apartments in Seoul, are rising among various housing types.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Chapter 3, “Selecting Redevelopment and Reconstruction Projects with High Potential,” contains methods for assessing the feasibility of redevelopment projects.\u003cbr\u003e Investment in maintenance projects not only takes a long time, but is also intertwined with various policies, making it difficult for the general public to estimate the required timeframe or investment amount.\u003cbr\u003e From the progress of the project to business feasibility assessment, contribution calculation, and risk management measures for project cancellation, we help you distinguish between the good and the bad in a maintenance project at a beginner's level.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“Director Kim Je-kyung’s book is different!\u003c\/b\u003e  \u003cbr\u003eFrom future population environment to changes in policy so far,\u003cbr\u003e “We looked at the real estate market from a comprehensive perspective.”\u003cbr\u003e\u003cbr\u003e The complex issues of the real estate market\u003cbr\u003e A comprehensive overview of the outlook at once\u003cbr\u003e\u003cbr\u003e Director Kim Je-kyung is renowned for his ability to explain complex real estate policies put forth by the Ministry of Land, Infrastructure and Transport and the Seoul Metropolitan Government in an easy-to-understand manner from the perspective of actual demanders.\u003cbr\u003e As expected from an expert who is always sought out by the media whenever a new real estate policy is announced, Chapter 4, \"Understanding Policies Leads to Understanding Real Estate,\" leverages his strengths to cover the key government policies that influence the rise and fall of real estate.\u003cbr\u003e Real estate policy has undergone significant twists and turns under progressive and conservative administrations.\u003cbr\u003e Since even the recently announced real estate measures cannot escape this influence, the effectiveness of the policies was examined.\u003cbr\u003e This is something that prospective buyers who are preparing to switch homes should pay particular attention to, depending on the results of the general election held in 2024.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eFinally, Chapter 5, \"Investment Mindset and Location Analysis to Keep in Mind,\" details the investment principles to keep in mind when evaluating location.\u003cbr\u003e The upper level areas were distinguished using actual regions as examples.\u003cbr\u003e You can see how Seoul apartment prices are categorized from an expert's perspective and which areas are currently undervalued.\u003cbr\u003e\u003cbr\u003e But the most important thing of all is ‘timing’.\u003cbr\u003e Ultimately, investment returns are determined by when you buy, and at the same time, where you buy determines whether you win or lose.\u003cbr\u003e Real estate investing is where one bet can change the next 10 years.\u003cbr\u003e Even in a real estate market of uncertainty and turmoil, some people seize opportunities and win in the market.\u003cbr\u003e If you want to bet on real estate that will still be valuable 10 years from now, keep this book by your side, full of accurate diagnoses and prescriptions.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 24, 2024\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 424 pages | 744g | 152*225*27mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788925579269\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 892557926X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809807402,"sku":"134692","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/e27265854b846cf4dfd0f5e007b0f7a4.jpg?v=1765418175"},{"product_id":"134696","title":"Hoshino Resorts Story ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5OlwlKgylMSgQMVApAjXS71AUL.png?v=1765118693\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Hoshino Resorts Story \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/140126659\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eAn icon of innovation in the hotel industry, Japan's best resort\u003cbr\u003e Hoshino Resorts Corporate Story, First to be Published in Korea\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Co-authored by a PhD in business administration and a hotel expert\u003cbr\u003e -10 years of experience in representative facilities across Japan \u003cbr\u003e-In-depth interviews with CEO Hoshino and managers\u003cbr\u003e\u003cbr\u003e Hoshino Resorts survived the bubble burst and became an icon of innovation in the Japanese hotel industry, as many resorts went bankrupt.\u003cbr\u003e This book is a corporate story that reveals the secrets to their success: how they attempted radical changes to their organizations, adapted to new environments, and became the choice of customers.\u003cbr\u003e\u003cbr\u003e Hoshino Resorts is more famous among hoteliers than the general public, with its management innovations that defy common sense and have influenced other hotels, leading resort companies to follow suit. \u003cbr\u003eHoshino Resorts is recognized as a change in the lodging industry itself, beyond being a simple hotel, with its confidence in boldly proposing to customers the true value of relaxation they believe in, and its unique management style in which field employees in each region, rather than a central marketing department, become marketers themselves and develop service products.\u003cbr\u003e Understanding how they work and serve their guests provides food for thought not only for hotel professionals, managers, students, and many other business leaders seeking unique inspiration and insights from other industries.\u003cbr\u003e No one can beat the one who enjoys it.\u003cbr\u003e We delve into the secrets of Hoshino Resorts' success, where employees find true joy in providing relaxation and excitement to customers.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003eRecommendation\u003cbr\u003e Foreword by Yoshiharu Hoshino, CEO_ Celebrating the publication of \"Hoshino Resort Story\"\u003cbr\u003e Prologue_ Why did we go to Hoshino Resorts?\u003cbr\u003e Hoshino Resorts employees interviewed for this book\u003cbr\u003e Introduction to the Hoshino Resorts brand to help readers understand.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1.\u003cbr\u003e A philosophy that dreams even when relatives turn their backs and employees leave\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Value of Japaneseness I Discovered at Cornell University\u003cbr\u003e Hoshino is back\u003cbr\u003e Employees leaving, those who stay are anxious\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2.\u003cbr\u003e What are Hoshino Resorts' unique \"multitasking\" and \"flat organization\"?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Invading the kitchen, the sanctuary of the ryokan\u003cbr\u003e Remove the signal from the superior\u003cbr\u003e Introduction of quota-free management\u003cbr\u003e New organizational management system, flat organization\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3.\u003cbr\u003e Awakening to Resort Regeneration: Risonare Yatsugatake\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A prelude to becoming a resort expert\u003cbr\u003e Employee-centered concept creation team\u003cbr\u003e Family Resort Ideas for Adults\u003cbr\u003e Four Formulas for Resort Regeneration Success\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapter 4.\u003cbr\u003e Making a Fallen Resort Dance, Aomoriya\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The fall of a giant prestigious hotel\u003cbr\u003e Capturing the colors of Aomori from start to finish\u003cbr\u003e Aomoriya's Dancing Treasures\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5.\u003cbr\u003e Risonare Tomamu, the hotel that sells clouds\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The collapse of the once-successful Alpha Resort\u003cbr\u003e Cloud Sellers\u003cbr\u003e Content development achieved through freedom of thought and challenge.\u003cbr\u003e Success Strategies Through Abandonment Management\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6.\u003cbr\u003e A blockbuster product made from moss, icicles, and buses: Oirase Stream Hotel\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The first attempt to turn 'moss' into a tourist attraction\u003cbr\u003e If customers don't come in the winter, you can make them come!\u003cbr\u003e A win-win idea using idle buses\u003cbr\u003e Low Cost, High Creativity\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7.\u003cbr\u003e Hoshinoya, Japan's leading resort brand\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Beginning of the Extraordinary, Hoshinoya Karuizawa\u003cbr\u003e The Origin of Glamping in Japan: Hoshinoya Fuji\u003cbr\u003e Hoshinoya Tokyo, a ryokan in the heart of Tokyo's skyscrapers\u003cbr\u003e The Hoshinoya brand convinces customers without chasing them.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 8.\u003c\/b\u003e \u003cbr\u003eA Story of Honest Resort Development: Hoshinoya Taketomi Island\u003cbr\u003e\u003cbr\u003e A young man who loved the island, protecting it.\u003cbr\u003e Islanders' \"Understanding First, Development Second\"\u003cbr\u003e Beloved Hoshino Resorts staff\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 9.\u003cbr\u003e A stroll around the neighborhood with Omoreanger, Omo5 Tokyo Otsuka\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Rescue Otsuka's fallen image\u003cbr\u003e The Birth of Omorengers\u003cbr\u003e Find local stores known only to locals\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 10.\u003cbr\u003e Transformation of a notorious crime-ridden area: Omo7 Osaka\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why this place that everyone avoids?\u003cbr\u003e OMO7 Osaka's New Attempt\u003cbr\u003e The deep neighborhood of Shinsekai and the Omorengers roaming around it.\u003cbr\u003e A tribute to Osaka-ness\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 11.\u003cbr\u003e SOS for a declining hot spring area, Kai Nagato\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Hoshino's counteroffer\u003cbr\u003e Civil servants, local residents, and experts unite\u003cbr\u003e A project where you participate as a local member, not as a foreigner\u003cbr\u003e Hope for Declining Hot Springs\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 12.\u003cbr\u003e Bev's strategy for attracting future guests to resorts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Targeting domestic tourists and young customers \u003cbr\u003eMore than an izakaya, less than a trip\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 13.\u003cbr\u003e Hoshino Resorts is a 'marketing company'!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e IT talent development of all staff\u003cbr\u003e The invisible power of Hoshino Resorts, Lit\u003cbr\u003e Hoshino Resorts = Marketing Company\u003cbr\u003e\u003cbr\u003e Interview with CEO Yoshiharu Hoshino_ Where is CEO Hoshino now?\u003cbr\u003e References\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5039\/MidCate006\/503851798.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eExpanding the resort business beyond local ryokans to the entire country\u003cbr\u003e Hoshino Resorts' Secret to Success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Hoshino Resorts, a traditional ryokan run by a family, was newly appointed as CEO by Yoshiharu Hoshino. He removed his relatives who had vested interests from management and reorganized the company into a new organization centered on field staff, thereby growing Hoshino Resorts into an innovative hotel chain. \u003cbr\u003eHoshino Resorts staff provide excellent service in their respective positions, such as kitchen, front desk, housekeeping, and customer service, while also playing a central role in hotel operations as marketers.\u003cbr\u003e How is this possible? The answer lies in Hoshino Resorts' unique management approach, where employees are encouraged to come up with their own ideas and enjoy their work.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhile being commissioned to regenerate a resort and successfully completing it,\u003cbr\u003e Becoming a Master of Resort Operations\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In particular, this book tells a very interesting story about how Hoshino Resorts, in collaboration with the American investment bank Goldman Sachs, revived Japan's large resorts that were on the verge of bankruptcy.\u003cbr\u003e The resort regeneration projects presented in this book are not achieved through the usual methods of facility investment or sophisticated facility remodeling, but rather through entirely new ideas.\u003cbr\u003e \u003cbr\u003eHoshino revives run-down resorts by keeping old buildings intact and working with existing staff.\u003cbr\u003e The process of helping employees, accustomed to doing what they are told in a strict hierarchy, to rebuild their own workplace is very impressive, and it also provides a different perspective and message to the cold-hearted world of management.\u003cbr\u003e At a time when many resorts, unable to adapt to change, are disappearing along with the economic downturn, Hoshino Resorts' bold decision to separate operation and ownership is also noteworthy.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eHoshino Resorts' unique management methodology\u003cbr\u003e Flat organization, multitasking, no-quota goals, and all-hands management\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Hoshino Resorts, the trendiest yet traditional and full of creative ideas, has received positive responses for its unique concepts at each of its resort facilities across the country. \u003cbr\u003eBy bringing traditional festivals into the hotel or offering a buffet of local cuisine, guests can enjoy the unique charm of the region that cannot be experienced anywhere else. They also created services that broke long-standing stereotypes in the hotel industry, such as focusing on parents rather than children in the family resort concept.\u003cbr\u003e Even clouds, moss, and icebergs are being developed into resort activity products and offered to guests.\u003cbr\u003e\u003cbr\u003e The reason these various attempts are possible is because the marketing of Hoshino Resorts is not handled by the central planning team or marketing department, but by the employees directly responsible for customer service at the resort.\u003cbr\u003e This was possible because we created an environment where on-site staff, who are best aware of the characteristics and strengths of each facility and what customers want, could happily come up with ideas and participate. \u003cbr\u003eThe employees here, who move by unit, directly discover and provide services for the charm of the hotel they work at in idea meetings called concept meetings or charm meetings.\u003cbr\u003e By eliminating hierarchical ranks, a culture has been established in which even new employees can freely express their opinions.\u003cbr\u003e\u003cbr\u003e Hoshino Resorts' philosophy and management innovations in the hospitality industry, which it consistently presents and convinces customers of, offer valuable insights into the hospitality industry, including its approach to staff collaboration, the value proposition of true relaxation, the fusion of tradition and modernity, synergy with local communities, and the leadership of new travel trends like microtourism and easy tourism.\u003cbr\u003e Any organization in the hotel industry, or any other industry, can find inspiration and foresee future strategies through this book.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 16, 2024\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 264 pages | 418g | 148*210*16mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791192907635\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1192907639 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893809971242,"sku":"134696","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/efe7ff2775a302f65c7a5b60a88a5a6f.jpg?v=1765418188"},{"product_id":"134701","title":"The art of stock selection ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/uOtFjpjhOwhWmXFlYU2Sl8UTPmh.png?v=1765089739\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The art of stock selection \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/133819586\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eDon't chase this stock and that stock,\u003cbr\u003e Cast your net and wait leisurely\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The third installment in the \"Stock Investment Techniques\" series by Oversold, author of the bestselling stock investment books \"The Art of Buying Dip\" and \"The Art of High-Short-Term Trading.\"\u003cbr\u003e 《The Art of Stock Selection》 does not specifically tell you which stocks will hit the jackpot.\u003cbr\u003e Rather, it is faithful to the basics of stock investment.\u003cbr\u003e In other words, rather than chasing individual stocks that are rising rapidly, you should clearly establish your own trading standards and learn the skills to respond appropriately to market conditions and stock price trends. \u003cbr\u003eThis book teaches you how to generate stable and consistent profits while reducing risk by selecting stocks of interest in advance, purchasing them when they are low (using the author's \"Benefits of Buying at Low Prices Technique\"), and repeatedly trading them in response to changing market conditions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Specifically, the author divides the stocks to be traded into seven categories: 'index trading', which invests in the entire stock market rather than individual stocks; 'industry trading', which invests in Korea's representative industries rather than specific companies; 'dividend stock trading', which aims for price differences in addition to dividend income; and 'market shock trading', which targets stocks that benefit from market shocks. He explains in detail how to select stocks of interest and how to roughly understand the stock price flow and determine the timing of trading using the RSI auxiliary indicator and trend lines.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e \u003cdiv\u003e\u003ch5\u003e\u003cb\u003eindex\u003c\/b\u003e\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e preface\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1.\u003cbr\u003e As you go in\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Have you ever been kicked by a running horse?\u003cbr\u003e Wouldn't you have to meet rich friends to become rich?\u003cbr\u003e How many and what kind of chickens do you have in your coop?\u003cbr\u003e There is no reason not to go up in any category.\u003cbr\u003e A Brief Understanding of the RSI Indicator\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2.\u003cbr\u003e Index trading items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What is the first thing you should learn when investing in stocks?\u003cbr\u003e Let's study stock indices\u003cbr\u003e Understanding stock index trends through trend lines\u003cbr\u003e Important issues and solutions\u003cbr\u003e ETF products that profit from rising stock indices\u003cbr\u003e Individual stocks that benefit from rising stock indices\u003cbr\u003e ETF products that profit from falling stock prices\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3.\u003cbr\u003e Industry trading items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Before investing in individual stocks, let's invest with a view to the industry as a whole.\u003cbr\u003e semiconductor industry\u003cbr\u003e automotive industry\u003cbr\u003e Secondary battery industry\u003cbr\u003e Pharmaceutical and bio industries\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4.\u003cbr\u003e Dividend investment items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Dividend stock investment from a supply and demand perspective \u003cbr\u003eDividend stock investment made easier with changes in dividend policy.\u003cbr\u003e Dividend-related rules that are easy to understand\u003cbr\u003e Let's study dividend stock investing through real-world examples.\u003cbr\u003e Finding Dividend Stocks I\u003cbr\u003e Finding Dividend Stocks II\u003cbr\u003e Investment using dividend-related ETF products\u003cbr\u003e ETF products that provide monthly dividends\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5.\u003cbr\u003e Stocks to trade during market shocks and index declines\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e War (and armed conflict, fear of war)\u003cbr\u003e Epidemic\u003cbr\u003e interest rate hike\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6.\u003cbr\u003e Seasonal trading items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Seasonal stocks - Flexible management of stocks that exhibit regular recurrence.\u003cbr\u003e Spring: Stocks related to fine dust and yellow dust\u003cbr\u003e Summer: Rainy season and typhoon damage cleanup activities - pesticides and fertilizers\u003cbr\u003e Summer: Rainy Season and Typhoon Damage Cleanup Activities - Waste Disposal\u003cbr\u003e Summer: Vacations and Travel Abroad\u003cbr\u003e Summer: Hot and humid air conditioning\u003cbr\u003e Fall\/Winter: Avian influenza, foot-and-mouth disease, African swine fever\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7.\u003cbr\u003e Bitcoin-related trading items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A look at Bitcoin's stock price movement \u003cbr\u003eTrading Bitcoin-related stocks: Woori Technology Investment\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8.\u003cbr\u003e Oil-related trading items\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Causes of rising oil prices\u003cbr\u003e The standard for understanding oil prices: WTI prices\u003cbr\u003e Stocks that benefit from rising oil prices\u003cbr\u003e Stocks that benefit from falling oil prices\u003cbr\u003e In conclusion\u003cbr\u003e\u003cbr\u003e Special Appendix: Oversold's Favorite Items\u003cbr\u003e\u003cbr\u003e Conclusion\u003cbr\u003e Let's open an ISA account\u003cbr\u003e Keep track of your interests\u003cbr\u003e If you want to trade various stocks\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4784\/MidCate006\/478351611.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e7 Ways to Select Stocks of Interest for Trading\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ① Index Trading: The author says that beginners in the stock market should learn to trade based on stock indices that reflect the overall market situation rather than chasing individual stocks.\u003cbr\u003e The author explains how to identify the upward and downward trends of stock indices using the RSI auxiliary indicator and trend lines, and shows how to profit from both upward and downward movements of stock indices. \u003cbr\u003eThis is investing in listed index funds (ETFs) offered by various domestic and foreign asset management companies.\u003cbr\u003e ETF products that reflect the overall KOSPI market situation are like diversifying investments across all stocks, so they can generate more stable profits compared to the risk of trading individual stocks.\u003cbr\u003e In particular, by applying the 'low-price buying technique' to various products, such as leveraged ETF products that provide two to three times the return during a rising stock price period and inverse ETF products that generate returns by investing during a falling stock price period, you can reliably generate profits during both rising and falling stock prices.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ② Industry Trading: If a specific industry is booming, industry trading guarantees higher profits than index trading targeting the entire market.\u003cbr\u003e Even at this time, you can reduce investment risk by investing in ETF products that invest in entire industries rather than specific companies. \u003cbr\u003eThe author introduces representative ETF products focusing on the semiconductor, automobile, secondary battery, and pharmaceutical\/bio industries, where Korea has global competitiveness.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ③ Dividend Stock Trading: Stocks that pay dividends not only offer dividend income, but also have a high probability of attracting a large number of buyers seeking the yield. Therefore, by increasing your holdings and then selling them before the ex-dividend date, you can profit from price differences.\u003cbr\u003e The author provides detailed guidance on how to trade dividend stocks, from explaining dividend-related terms to checking the dividend schedule, reading dividend decision announcements, dividend-related ETF products, and even actual dividend stock trading examples.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ④ Trading during market shocks: This is an investment method that prepares for market shocks such as war, epidemics, and interest rate hikes by purchasing stocks that are likely to benefit in advance at low prices. \u003cbr\u003eSpecifically, the author focuses on oil and shipping-related stocks during the Middle East conflict, natural gas and grain\/food production-related stocks during the Ukraine-Russia conflict, rare earth-related stocks during the US-China conflict, and gold and weapons-related stocks during the defense industry.\u003cbr\u003e In the event of a major pandemic like COVID-19, stocks to watch include those related to masks, hand sanitizers, and diagnostic kits. In the event of an interest rate hike, keep an eye on banking and insurance stocks.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ⑤ Seasonal Trading: This section covers stocks related to events that recur periodically each year, such as fine dust and yellow dust in the spring (e.g., air purifier filters), monsoon rains and typhoons in the summer (pesticides, fertilizers, and waste disposal due to crop damage), vacations and overseas travel (beach fashion, travel agencies, air conditioning), and livestock infectious diseases such as avian influenza and foot-and-mouth disease in the fall and winter (veterinary medicine).\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e⑥ Bitcoin-related trading: This article introduces a safe way to generate profits by investing in Bitcoin-related stocks without directly investing in high-risk cryptocurrencies.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ⑦Oil-related trading: We examine stocks that benefit from rising oil prices (oil refining and oil sales-related stocks) and stocks that benefit from falling oil prices (Korea Electric Power Corporation, Korean Air, KCC, etc.).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e In this special appendix, Oversold introduces and explains the '113 Oversold's Favorite Stocks' that he usually pays attention to and enjoys trading, along with charts from the past two years and four months. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 20, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 552 pages | 1,110g | 170*225*32mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791166892899\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1166892891 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893326282794,"sku":"134701","price":41.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/424345d8683003932a4e6631baeb0ecd.jpg?v=1765396227"},{"product_id":"134704","title":"Famous ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RtP60Q1n6f2v1kinzRs2Fv87l.png?v=1765118716\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Famous \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/133140951\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e What is the essence of branding? \"Famous\" provides a clear answer to this question.\u003cbr\u003e Author Kim Yu-jin emphasizes that branding should go beyond simply putting a product on the market and should center around the goal of becoming famous.\u003cbr\u003e This book systematically unravels the essential strategies and tactics required to build a brand, generously sharing the secrets of how to create a brand that leaves a deep impression on customers.\u003cbr\u003e 『Famous』 is not simply a theoretical book. \u003cbr\u003eThe author begins with the unique and powerful phrase \"Single it,\" and then introduces specific methods for how a brand can firmly establish itself in the minds of customers.\u003cbr\u003e From detailed elements like fonts, colors, and skins to ways to stimulate customer emotions and elevate your brand, we present practical strategies that leverage every element of your brand to differentiate yourself from competitors.\u003cbr\u003e\u003cbr\u003e This book will be an essential guide, especially for those who are just starting a brand or looking to revamp an existing brand.\u003cbr\u003e Drawing on his extensive field experience and exceptional insight, the author clearly explains how brands can be loved and remembered by customers.\u003cbr\u003e If you want to make your brand truly 'famous', you must read 'Famous'.\u003cbr\u003e This book will take your brand to the next level. \u003cbr\u003eTake your first step to becoming famous with 『Famous』.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Preface | Foreword\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSoldering - Soldering the customer's brain\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e BRANDR: It comes to mind when you have to use a soldering iron\u003cbr\u003e 3 Ways to Make Your Brand Stand Out\u003cbr\u003e Making the Invisible Visible - Sato Ooki's 'Mouse'\u003cbr\u003e Making a strong impression - Levitating water ribs\u003cbr\u003e Eat the Makguksu in a 'bang bang' motion\u003cbr\u003e Image combination techniques for genius thinking\u003cbr\u003e The color is darker than the text.\u003cbr\u003e Let's not just call a color - Green vs. 'Good' Green\u003cbr\u003e What brand comes to mind when you think of 31?\u003cbr\u003e Hermes' font is noble\u003cbr\u003e The trifecta of font, color, and skin\u003cbr\u003e\u003cbr\u003e \u003cb\u003eBecoming a Unique and Irreplaceable Brand\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Don't do, don't do, don't do!\u003cbr\u003e So, we need to reflect\u003cbr\u003e Patagonia's \"Don't Buy\" Strategy\u003cbr\u003e Soju is 'shake it'\u003cbr\u003e A dirty world that only remembers first place \u003cbr\u003eThe first slot machine technique to create\u003cbr\u003e The keyword that completes uniqueness: \"the most\"\u003cbr\u003e It's a rib restaurant, but they don't have rice?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eConcept - Design a style\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e De-sign, drawing a line in your thoughts\u003cbr\u003e What kind of water do you use?\u003cbr\u003e What customers buy is not the product.\u003cbr\u003e If you ask what the concept is,\u003cbr\u003e The first principle of creating a concept\u003cbr\u003e Director Bong Joon-ho, the world-renowned god of mise-en-scène\u003cbr\u003e It's not a notebook, it's a book\u003cbr\u003e What is the difference between a product and a work of art?\u003cbr\u003e Concept flower, packaging\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePain Relief - Painkillers Over Vitamins\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How to pass the civil service exam?\u003cbr\u003e Make your customers lazy\u003cbr\u003e Made to help you\u003cbr\u003e The fastest way to promote your brand\u003cbr\u003e Humans believe only what they see.\u003cbr\u003e A brand should be a refrigerator.\u003cbr\u003e Narrow your target\u003cbr\u003e This wine goes well with tuna sashimi.\u003cbr\u003e Please show me how it works\u003cbr\u003e Nike shows the future\u003cbr\u003e\u003cbr\u003e \u003cb\u003eInstinct - Understanding the Human Mind\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Starbucks calls your name \u003cbr\u003eHospitality is synonymous with domination.\u003cbr\u003e At Subway, the customer is truly king.\u003cbr\u003e Please help me show off\u003cbr\u003e Floating strategy: Floating strategy\u003cbr\u003e No fun, no branding\u003cbr\u003e Consumption is ostentation\u003cbr\u003e Branding Secrets to Creating Open Runs\u003cbr\u003e What kind of stories do customers like?\u003cbr\u003e Brands that resonate will always win.\u003cbr\u003e Have you had any good experiences lately?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLikability - Creating a Human Brand\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Is your brand human?\u003cbr\u003e Humans feel familiar with characters\u003cbr\u003e The brand's eyes, nose, and mouth\u003cbr\u003e Please pray for me rather than boasting.\u003cbr\u003e If you have the same hobbies, you become friends three times faster.\u003cbr\u003e A human being is a 'personality', a brand is a 'brand'\u003cbr\u003e Who would you vote for?\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePositioning - Claim Your Brand's Territory\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The area marking is clear\u003cbr\u003e Positioning is about taking a place\u003cbr\u003e Top-tier positioning strategy\u003cbr\u003e 20,000 won for a cup of Americano?\u003cbr\u003e Humans like 3\u003cbr\u003e\u003cbr\u003e \u003cb\u003eNew - Give the Gift of an Unforgettable Experience\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Capturing the market with new uses \u003cbr\u003eB = U+N+S, Revealing the Secrets of True Branding\u003cbr\u003e A prerequisite for branding: advanced technology\u003cbr\u003e When a person bites a dog, it makes news.\u003cbr\u003e Subtract one, add one\u003cbr\u003e Teach and share\u003cbr\u003e OLD × HOT\u003cbr\u003e convenience store that sells clothes\u003cbr\u003e Rice in a wine bottle\u003cbr\u003e The perfection of branding is experience\u003cbr\u003e\u003cbr\u003e supplement\u003cbr\u003e Branding is war\u003cbr\u003e The Importance of Exposure and Search\u003cbr\u003e\u003cbr\u003e Epilogue | Branding is purely my decision.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4756\/MidCate003\/475525206.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 12, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 350 pages | 152*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791198184924\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1198184922 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893810102314,"sku":"134704","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/6b56ab5820c2c9331a2beff80fe884bd.jpg?v=1765418203"},{"product_id":"134707","title":"Economics concepts ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/uOtFjpjhNqjR2ZgPKrmGV6UwZhr.png?v=1765118732\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Economics concepts \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/130303146\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eEconomics knowledge and culture through 140 key concepts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e To properly understand a field, you must first know the concepts widely used in that field.\u003cbr\u003e Because you need to understand the concepts to build knowledge and culture in that field.\u003cbr\u003e The starting point for studying economics is also learning the core concepts of economics. \u003cbr\u003eThis book contains economic concepts selected by Professor Jin-soo Han, a leading economic education expert in Korea.\u003cbr\u003e Since it's impossible to include all the world's economic concepts in a single book, we've carefully selected 140 core concepts that are more frequently used in everyday life and essential to know.\u003cbr\u003e\u003cbr\u003e We have increased understanding by explaining not only the definition and meaning of each concept but also specific examples and background.\u003cbr\u003e If a concept is related to a key economic concept or is useful to know together with it and is described elsewhere in this book, it is presented as a 'related concept'.\u003cbr\u003e If you understand a specific concept and read the related concepts thoroughly, you can understand the related content more broadly and systematically.\u003cbr\u003e This book will be a useful guide for teenagers, college students, young professionals just starting out in the workforce, and anyone who wants to build a foundational and background knowledge of economics.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eChapter 1: Consumers and Markets\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Price discrimination \/ price control \/ game theory \/ fixed costs and variable costs \/ public goods \/ tragedy of the commons \/ oligopoly \/ economies of scale \/ opportunity cost \/ collusion \/ substitutes and complements \/ moral hazard \/ monopoly \/ sunk costs \/ free rider problem \/ economies of scope \/ invisible hand \/ comparative advantage and absolute advantage \/ law of demand and law of supply \/ market failure \/ adverse selection \/ perfect competition \/ externalities \/ information asymmetry \/ government failure \/ tax pass-through \/ Gini coefficient \/ elasticity \/ marginal cost and average cost \/ law of diminishing marginal product \/ law of diminishing marginal utility \/ scarcity \/ quintile ratio\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: State and Society\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eMacroeconomics and microeconomics \/ business cycle \/ current account balance \/ economic misery index \/ economic growth rate \/ labor force participation rate \/ employment rate \/ tariffs \/ discouraged job seekers \/ crowding out effect \/ gross domestic product \/ balance of payments \/ austerity policy and expansionary policy \/ protectionism \/ non-tariff barriers \/ cost-push inflation and demand-pull inflation \/ multiplier effect \/ unemployment rate \/ liquidity trap \/ inflation \/ gross national income per capita \/ fiscal policy \/ paradox of thrift \/ reserve ratio \/ underground economy \/ aggregate demand and aggregate supply \/ monetary policy \/ average propensity to consume and marginal propensity to consume \/ Phillips curve \/ seigniorage arbitrage \/ exchange rate \/ J-curve effect\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3: Finance and Investment\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eSpread interest rates \/ virtual assets \/ short selling \/ tax base \/ government bonds and corporate bonds \/ interest rate reduction demand \/ simple interest and compound interest \/ non-fungible tokens \/ leverage \/ nominal interest rates and real interest rates \/ bank runs \/ bubbles \/ maximum legal interest rates \/ futures and options \/ consumer price index \/ commercial banks \/ credit scores \/ depositor protection system \/ interest rate differentials \/ demand deposits and savings deposits \/ internet-only banks \/ stocks \/ joint stock companies and limited companies \/ bonds \/ COFIX \/ derivatives \/ portfolios \/ exchange rate gains and losses \/ BIS capital ratio \/ ELS \/ ETFs \/ ISA \/ PER and PBR \/ P2P lending\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 Current Affairs and Issues\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIndirect and direct taxes \/ Composite economic index \/ National credit rating \/ National debt \/ Core price index \/ Monetary Policy Committee \/ Base interest rate \/ Progressive tax \/ Deflation \/ Reshoring and offshoring \/ Nominal wages and real wages \/ Moratorium and default \/ Emissions trading system \/ Baby steps and big steps \/ Property tax and transaction tax \/ Subprime \/ Circular investment \/ Shrinkeconomics \/ Shrinkflation \/ Stagflation \/ Stewardship code \/ Quantitative easing \/ Federal Reserve \/ Foreign exchange reserves \/ Inflation tax \/ Zero interest rate policy \/ Gentrification \/ Tax havens \/ Quasi-tax \/ Holding company \/ Youth unemployment rate \/ Hyperinflation \/ Chicken game \/ Carbon border tax \/ Currency swap \/ Ponzi scheme \/ Balloon effect \/ Windfall tax \/ CBDC \/ ESG \/ G7 and G20\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4655\/MidCate004\/465436269(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Personal savings are not only desirable, but are also worth encouraging as a natural and rational choice. \u003cbr\u003eHowever, in a severe recession, the phenomenon in which saving makes it difficult for the economy to escape the recession and ultimately leads to negative results is called the paradox of thrift or the paradox of saving.\u003cbr\u003e The phenomenon was first mentioned by the philosopher and political economist Bernard Mandeville in his early 18th-century book The Fable of the Bees, and was later popularized by Keynes.\u003cbr\u003e If individuals increase their savings to cope with an economic downturn, they will inevitably have to reduce their consumption.\u003cbr\u003e Then, corporate production will further decline, and the economy will fall deeper into a recession rather than emerging from it.\u003cbr\u003e GDP declines, ultimately reducing savings across the economy.\u003cbr\u003e It is called a 'paradox' because the act of trying to increase one's savings actually results in a decrease in savings.\u003cbr\u003e --- p.139, from “The Paradox of Thrift”\u003cbr\u003e \u003cbr\u003eThe Phillips curve is an economic theory that shows that there is an inverse relationship between a country's inflation and unemployment rate.\u003cbr\u003e That is, when the unemployment rate rises, inflation stabilizes, and when the unemployment rate falls, inflation worsens.\u003cbr\u003e William Phillips, a New Zealand economist who first reported this relationship by analyzing British data,\u003cbr\u003e It is a concept named after.\u003cbr\u003e The Phillips curve is significant in relation to fiscal and monetary policy.\u003cbr\u003e When the economy is in recession and unemployment is high, the government increases aggregate demand through expansionary policies.\u003cbr\u003e As a result, production and employment increase, and the unemployment rate falls.\u003cbr\u003e But there is a price to pay.\u003cbr\u003e As demand for labor increases, wages rise, prices rise accordingly, and inflation worsens.\u003cbr\u003e\u003cbr\u003e --- p.151, from “The Phillips Curve”\u003cbr\u003e\u003cbr\u003e There is no globally accepted, clear definition of virtual assets. \u003cbr\u003eIn our country, virtual assets are defined as electronic certificates that have economic value and can be traded or transferred electronically.\u003cbr\u003e However, even if it is an electronic certificate, if the issuer restricts the use and purpose, or if it is game money obtained from a game, it is not considered a virtual asset.\u003cbr\u003e Bitcoin and Ethereum, which are called cryptocurrencies because they are issued through encryption technology, are representative examples of virtual assets.\u003cbr\u003e Virtual assets are classified into coins and tokens depending on whether or not they have their own blockchain network.\u003cbr\u003e If it has its own independent blockchain network, it is a coin, and if it is developed for a specific purpose on another platform without its own network, it is a token.\u003cbr\u003e Digital rights, which represent the rights to use or distribute digital content such as music, movies, and books, are also included in the category of virtual assets.\u003cbr\u003e --- p.165, from “Virtual Assets”\u003cbr\u003e  \u003cbr\u003eInflation is a matter of concern to everyone because it has a direct and tangible impact on people's economic lives, such as by reducing the purchasing power of income.\u003cbr\u003e Perhaps that is why all kinds of inflation-related compound words are constantly appearing in media reports and new words are constantly being created.\u003cbr\u003e Shrinkflation is a portmanteau of the English words shrink and inflation, and refers to a strategy whereby companies reduce the size or weight of a product to achieve the effect of raising prices instead of raising prices.\u003cbr\u003e There are two interpretations: one is that this is a shortcut to avoid the backlash from consumers who dislike price increases, and the other is that this is a desperate measure to avoid the government's pressure to control prices.\u003cbr\u003e --- p.285, from \"Shrinkflation\"\u003cbr\u003e\u003cbr\u003e Chicken game is a type of game theory that usually refers to a situation where two people (companies) engage in an extreme confrontation with the intention of ending the game. \u003cbr\u003eIf two people insist on making a harsh choice until the end, they will clash head-on and both will suffer huge losses.\u003cbr\u003e If the fearful person changes to a mild choice and the other person sticks to the original strong choice, the one who changed his choice loses.\u003cbr\u003e At this time, the loser is called a chicken, meaning a coward.\u003cbr\u003e On the other hand, the person or company that sticks to the original, strong choice wins the game and makes a significant profit.\u003cbr\u003e The chicken game is also known as the hawk and dove game or the cowardly game.\u003cbr\u003e It is a term that compares a falcon that fights with all its might to a dove that avoids fighting or prefers compromise as much as possible.\u003cbr\u003e The one who gives up first in a fight is a coward, and if neither side gives up a fierce fight until the end, the worst case scenario will be that both will suffer fatal damage.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.314, from “Chicken Game”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“What is economics?”\u003c\/b\u003e \u003cbr\u003eA deeper understanding of concepts broadens your perspective on the economy.\u003cbr\u003e\u003cbr\u003e ★An essential textbook for understanding the fundamentals of economics.\u003cbr\u003e\u003cbr\u003e There are probably few topics that people are as interested in as the economy.\u003cbr\u003e Everyone, regardless of age or gender, makes decisions about the economy and lives their lives.\u003cbr\u003e Because, except for when we sleep, our entire day is a continuation of economic life.\u003cbr\u003e If that were the case, everyone would have to have some level of economic knowledge, but the reality is not like that at all.\u003cbr\u003e Many people are so scared of the difficult economy that they completely avoid studying economics.\u003cbr\u003e They also ignore economic-related articles and news.\u003cbr\u003e The more this happens, the more the distance from the economy becomes, which is a sad thing.\u003cbr\u003e That doesn't mean we can't have an economic life.\u003cbr\u003e Economic life is not a hobby that you can avoid or do because you don't want to do it or because it is difficult.\u003cbr\u003e Because it is life itself. \u003cbr\u003eThe reason we feel the economy is difficult is because of a lack of understanding of economic concepts.\u003cbr\u003e Experts' comments, economic articles, and books often use a lot of economic terms, but because we don't know the exact meaning of the terms, we can't understand the content of the comments or articles.\u003cbr\u003e Therefore, the starting point for studying economics is to learn core economic concepts.\u003cbr\u003e This book covers the concepts essential for understanding the fundamentals of economics in a professional and systematic manner.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e★Systematic introduction to everything from microeconomics to finance, investment, and recent issues.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book consists of four chapters.\u003cbr\u003e Chapter 1, “Consumers and Markets,” covers concepts and principles related to microeconomics.\u003cbr\u003e We examine the various economic activities of households and individuals as consumers (demanders), businesses as producers (suppliers), and the government responsible for the nation's finances, and present principles that help these economic entities make rational decisions.\u003cbr\u003e \u003cbr\u003eChapter 2, “State and Society,” examines the concepts and principles related to macroeconomics.\u003cbr\u003e Here, we examine prices and inflation, which integrate the prices of many goods and services, GDP and economic growth, and the unemployment and employment rates, which reveal the overall working conditions in our country.\u003cbr\u003e\u003cbr\u003e Chapter 3, \"Finance and Investment,\" examines concepts related to finance and investment that help reduce errors in money-related decision-making and facilitate rational choices.\u003cbr\u003e This chapter covers savings and deposits, which people choose to safely protect and manage their money; investments, which involve actively managing money in the hope of greater returns despite the risk of loss; and concepts surrounding loans and exchange rates, along with the vivid wisdom of financial life necessary for rational money management.\u003cbr\u003e\u003cbr\u003e Chapter 4, “Current Affairs and Issues,” introduces useful current economic terms to know. \u003cbr\u003eThese concepts, which mainly appear in economic news, are also closely related to our daily lives.\u003cbr\u003e This chapter also briefly summarizes hot economic issues that are attracting a lot of attention.\u003cbr\u003e Understanding these issues will not only give you confidence in the real world of economics, but also give you the ability to diagnose economic changes and predict trends.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 14, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 332 pages | 128*188*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791171010967\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1171010966 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893810298922,"sku":"134707","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/6a6eb6c3b1b00db2cde474d5bb37b096.jpg?v=1765418216"},{"product_id":"134712","title":"Super Trader ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RtN1jJNh1GG5lshqEAF5m2AZT.png?v=1765118747\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Super Trader \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/123452423\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eThis is the Korean version of [Super Trader], which has been a huge hit among professional investors since its first publication in 2009. It introduces methods for success in the trading field where most people fail, and presents a scientific approach through specific trading training methods, strategy development, and simulation.\u003cbr\u003e\u003cbr\u003e The content of this book is identical to the Super Trader program taught at the Van Tharp Institute.\u003cbr\u003e After a brief overview of the five-step program, we present ideas and methods for consistently generating profits in all market types.\u003cbr\u003e\u003cbr\u003e In this book, Dr. Van Tharp offers time-tested strategies that will take your trading to levels you never imagined possible.\u003cbr\u003e Offering expert insights into trading and psychology, he teaches you how to minimize losses and achieve your investment goals through position sizing. \u003cbr\u003eBy leveraging Dr. Van Tharp's wisdom, insight, and strategic skills through his robust and proven techniques, you can achieve above-average returns in volatile markets.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Acknowledgements\u003cbr\u003e preface\u003cbr\u003e prolog\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1: Self-Innovation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How to get a satisfactory deal?\u003cbr\u003e Evaluate yourself objectively\u003cbr\u003e What type of trader am I?\u003cbr\u003e immersion\u003cbr\u003e Do what you love\u003cbr\u003e responsible attitude\u003cbr\u003e What excuses are you making?\u003cbr\u003e Empower yourself\u003cbr\u003e Record your faith\u003cbr\u003e Enjoy the obstacles\u003cbr\u003e Trade with Mindfulness\u003cbr\u003e Become friends with your inner commentator.\u003cbr\u003e Learn to 'separate'\u003cbr\u003e Keep your trading balanced\u003cbr\u003e Overcome the psychological dilemma\u003cbr\u003e Does failure fuel your motivation?\u003cbr\u003e You don't necessarily have to be happy\u003cbr\u003e Soul Vitamins for Better Trading\u003cbr\u003e Training to achieve goals \u003cbr\u003eLet go of old feelings\u003cbr\u003e Continuously carry out self-improvement work.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2: Writing a Business Plan\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Plan before trading\u003cbr\u003e Write down your mission statement on paper.\u003cbr\u003e What are the goals and objectives?\u003cbr\u003e Beliefs about the market\u003cbr\u003e Understand the big picture\u003cbr\u003e What is my trading strategy?\u003cbr\u003e Achieve your goals through position sizing.\u003cbr\u003e Strengthen your weaknesses\u003cbr\u003e What's on the daily schedule\u003cbr\u003e What kind of educational plan do you have?\u003cbr\u003e Prepare for the worst\u003cbr\u003e Psychologically rehearse for disaster\u003cbr\u003e Other systems that must be equipped\u003cbr\u003e Quadrant coordinates\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3: Trading System Development\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Design a system that works for me\u003cbr\u003e Trading principles\u003cbr\u003e Setup isn't as important as you think\u003cbr\u003e Entering the market\u003cbr\u003e Is stock selection important?\u003cbr\u003e The secret to making money is liquidation.\u003cbr\u003e Liquidate by jumping the initial stop\u003cbr\u003e Think in terms of reward and risk\u003cbr\u003e Key Challenge: Tracking the R-multiplier \u003cbr\u003eKey elements for building an excellent system\u003cbr\u003e Common denominator of success\u003cbr\u003e “It didn’t work!”\u003cbr\u003e Check the trading reality\u003cbr\u003e What it takes to be confident\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4: Developing a Position Sizing Strategy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e System quality and positioning\u003cbr\u003e Position sizing is much more important than you think.\u003cbr\u003e 3 Elements of Position Sizing\u003cbr\u003e CPR Model Position Sizing\u003cbr\u003e The Basics of Position Sizing\u003cbr\u003e Types of equity models\u003cbr\u003e Various position sizing models\u003cbr\u003e The purpose of position sizing\u003cbr\u003e How to Use Position Sizing: Simulation\u003cbr\u003e Problems with R-multiplier simulations\u003cbr\u003e Troubleshooting simulation problems\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 5: Ideas for Optimal Trading\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Keep it simple\u003cbr\u003e Understand the \"magic cup\" of trading.\u003cbr\u003e Simple ways to make money trading\u003cbr\u003e Predictions are forbidden in the market.\u003cbr\u003e Mistakes and self-sabotage\u003cbr\u003e To avoid repeating mistakes\u003cbr\u003e You can't ignore the basics\u003cbr\u003e\u003cbr\u003e Appendix Glossary\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4344\/MidCate009\/434386147.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eThe best performing traders do whatever it takes to become the best.\u003cbr\u003e And because you feel fully responsible for whatever happens, you learn from your mistakes.\u003cbr\u003e They think of trading as a business, so they have a business plan for trading.\u003cbr\u003e Having a business plan will help you know exactly what you need to do to make the most of your money in the marketplace, and it will also help you learn from your mistakes.\u003cbr\u003e --- p.37\u003cbr\u003e\u003cbr\u003e If you want to maximize your trading profits, it's a good idea to identify investment geniuses and study their techniques.\u003cbr\u003e You can also find geniuses in other fields and apply their practices to your trading.\u003cbr\u003e I often wonder, 'What would Einstein think about today's market?'\u003cbr\u003e --- p.95\u003cbr\u003e\u003cbr\u003e There is something that people don't know. \u003cbr\u003eAt some point, when four or five people take a long position, another four or five people take a short position or liquidate their positions.\u003cbr\u003e They all have different systems and philosophies.\u003cbr\u003e But anyone can make a profit.\u003cbr\u003e Also, although everyone has different thoughts about the market, they trade those thoughts because they have confirmed that they are low-risk.\u003cbr\u003e --- p.242\u003cbr\u003e\u003cbr\u003e If you have a system or concept, you need to know when that system or concept doesn't work.\u003cbr\u003e Even if it's a good idea, if it doesn't work, you have to give it up.\u003cbr\u003e If a system or concept doesn't work, it doesn't produce the desired level of performance.\u003cbr\u003e If so, you need to know why.\u003cbr\u003e Knowing why a system or concept isn't working can give you a sense of direction on what steps to take.\u003cbr\u003e --- p.247\u003cbr\u003e\u003cbr\u003e Keep it simple.\u003cbr\u003e The more complicated you make things, the harder it is to succeed. \u003cbr\u003eThe principle of 'simplicity' applies both in real life and in the marketplace.\u003cbr\u003e Human consciousness can accommodate about seven chunks of information.\u003cbr\u003e Consciousness cannot accept any more information.\u003cbr\u003e Because of this limitation, if someone gives you a 10-digit number, it's difficult to remember more than 5 digits.\u003cbr\u003e Trying to do something too complex in the market is bound to fail.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.298\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe One Golden Rule Every Super Trader Must Have\u003cbr\u003e “You don’t trade the market, you trade your belief in the market!”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This is the Korean version of \"Super Trader,\" which has been a huge hit among professional investors since its first publication in 2009. It introduces methods for success in the trading field where most people fail, and presents a scientific approach through specific trading training methods, strategy development, and simulations. \u003cbr\u003eThe author, Dr. Van Tharp, is a world-renowned consultant and investment coach, and the author of bestselling books on trading and investing, including Safe Strategies for Financial Freedom, Financial Freedom through Electronic Day Trading, and Trade Your Way to Financial Freedom.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● Super Trader Program: Think like a trader, act like a trader!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In Dr. Van Tharp's previous work, \"How to Build a Profitable Investment System,\" he presented solutions to all the challenges traders face through the investment models of experts ranging from Warren Buffett to Perry Kauffman. \u003cbr\u003eIn his later book, \"Super Trader,\" Dr. Van Tharp offers practical methods for investors to adjust their attitudes to achieve successful profits.\u003cbr\u003e The goal of the Super Trader program he presents is to help traders run their businesses and achieve consistent, above-average returns in a variety of market environments.\u003cbr\u003e If you want to get serious about investing, you need to read this book right now.\u003cbr\u003e The content of this book is identical to the Super Trader program taught at the Van Tharp Institute.\u003cbr\u003e This book provides a general overview of the program, which is divided into five stages, and then presents ideas and methods for consistently generating profits in all market types.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● Step 1: Self-Reform: Assess Yourself Critically\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In 1990, the author held a workshop with top traders Ed Seykota and Tom Basso. \u003cbr\u003eAt this time, it was concluded that trading psychology accounts for 60% of the success of trading, position sizing accounts for 30%, and system development accounts for 10%.\u003cbr\u003e The author, having studied these three areas, now claims that trading psychology plays a 100% role in trading success.\u003cbr\u003e Rather than focusing on \"the latest investment techniques,\" we guide you on the path to successful trading by teaching you how to maintain the optimal psychological state for optimal trading.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● Step 2: Writing a Business Plan: What are your goals and objectives?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How would you react if someone gave you information about the market? Sometimes you'd believe it and act on it, and sometimes you'd distrust it.\u003cbr\u003e An alternative to this is to consider whether the information fits with my business plan.\u003cbr\u003e You need to develop a business plan that can handle the 'unmistakable information that you absolutely cannot afford to miss.' \u003cbr\u003eIt's about setting trading goals and developing discipline to achieve those goals.\u003cbr\u003e If you don't know where your destination is, you can't proceed smoothly.\u003cbr\u003e You can't develop a system without considering how much profit you want and how much loss you're willing to accept.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● Develop a 3-Step Trading System: Design a System That's Right for You\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Warren Buffett's investment principle is to invest in businesses that have excellent systems that generate high returns on capital.\u003cbr\u003e If you have a system that generates high returns on capital, there's nothing else to do.\u003cbr\u003e Because if you invest, money will roll in on its own.\u003cbr\u003e Jack Schwager said in \"Market Wizards\" that \"great traders develop systems that work for them.\"\u003cbr\u003e This is one of the secrets to success.\u003cbr\u003e To develop a system that works for you, you must first know yourself. \u003cbr\u003eThen, set a goal and design a system suitable for achieving the goal.\u003cbr\u003e Systems must be developed based on beliefs about the long-term prospects of the market.\u003cbr\u003e What we trade is our faith in the market.\u003cbr\u003e \"What beliefs do I have about the market? And can these beliefs determine my advantage?\" Once these criteria are established, I can design a specific system that suits me.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● Develop a 4-step position sizing strategy: Position sizing is much more important than you think.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Position sizing is part of a system that is used to achieve goals.\u003cbr\u003e Even if you have the best system in the world, if you bet 100% on losing trades, you could go bankrupt.\u003cbr\u003e The reason is that position sizing was not set.\u003cbr\u003e The purpose of the system is to help you achieve your goals easily through position sizing. \u003cbr\u003eLooking at the ratio of expected returns and R-multiple variance produced by the system, we can see that setting goals using position sizing is easy.\u003cbr\u003e The most important thing to consider when setting position sizing is the concept of 'how much?'\u003cbr\u003e It is to set a certain percentage of the balance as risk for each transaction.\u003cbr\u003e If you are a trader, just mastering this concept will be like buying a mountain of gold.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e● 5 Steps to Optimal Trading: Keep It Simple\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e To trade well, you must first keep it simple.\u003cbr\u003e The more complicated you make things, the harder it is to succeed.\u003cbr\u003e Successful trading requires a simple focus, dedication, and a simple system to track your trades.\u003cbr\u003e Making money through trading is simple.\u003cbr\u003e First, we devise a new, better trading system. \u003cbr\u003eSecond, discover markets where each system can be applied.\u003cbr\u003e Third, increase the number of traders.\u003cbr\u003e Fourth, it improves trader work efficiency.\u003cbr\u003e Fifth, optimize position sizing to achieve goals.\u003cbr\u003e The real shortcut to making money in trading is to limit your losses, maximize your profits, and manage your risk to stay relevant in the market.\u003cbr\u003e But mistakes happen every day in the market.\u003cbr\u003e If you make a mistake, you have to start a new mission.\u003cbr\u003e \"What was the environment when I made the mistake? Will it happen again?\" In the circumstances where you made the mistake, think of ways to avoid repeating the same mistake.\u003cbr\u003e If you do this, your annual profit will increase from 20% to 50%.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe Best Trading Strategies for Optimal Trading\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIf you can focus on the market's movements, you can focus solely on the current situation without being swayed by preconceptions or biases.\u003cbr\u003e Dr. Van Taap's message to investors is clear.\u003cbr\u003e The key to trading success lies in understanding yourself, continuing the process of self-improvement, setting clear goals, and developing a system that suits you.\u003cbr\u003e The shortcut to making money in the markets lies in deciding how to discipline yourself.\u003cbr\u003e If you are trading stocks yourself, you must follow the guidelines provided by Dr. Van Tharp.\u003cbr\u003e\u003cbr\u003e In \"Super Trader,\" Dr. Van Tharp offers time-tested strategies that will take your trading to levels you never imagined possible. \u003cbr\u003eOffering expert insights into trading and psychology, he teaches how to reduce losses and achieve investment goals through position sizing.\u003cbr\u003e By leveraging Dr. Taff's wisdom, insight, and strategic skills through his robust and proven techniques, you can achieve above-average returns in a volatile market.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 15, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 336 pages | 622g | 152*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193394007\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193394007 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893810429994,"sku":"134712","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/ed9ad30837e71a3ab4a0e4972bd85140.jpg?v=1765418230"},{"product_id":"134717","title":"The Psychology of Stock Investment ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYC5RtNQF2MS58juvJXuRBInl3yTr.png?v=1765118770\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Psychology of Stock Investment \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/122316342\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“If your heart wavers, your money is in danger!”\u003cbr\u003e The Principles of the Stock Market from a Legendary Investor\u003cbr\u003e Investment Psychology Rules That Every Beginner and Experienced Investor Should Know\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eThe answer to 'how to invest' lies in understanding the 'psychology' of the stock market.\u003cbr\u003e Based on the fact that stock market price fluctuations are significantly influenced by the psychology of investors, the main players in investment and trading, this book offers keen insights into the powerful influence of psychology on the stock market.\u003cbr\u003e It develops the ability to read the movements of the stock market, such as how the constantly changing psychological attitudes of people affect stock prices, what characteristics of the market are influenced by psychological factors, and what attitude to take in bull and bear markets.\u003cbr\u003e Through this, you will be able to learn the psychological characteristics of successful investors and develop a stable attitude towards the market.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e introduction\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: To understand stock prices, you must understand psychology.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eHow to Read a Speculation Cycle\u003cbr\u003e The psychology of the buyer and the psychology of the seller\u003cbr\u003e Speculative cycle of bull market\u003cbr\u003e The stock market is a place of mixed emotions\u003cbr\u003e Speculative cycle in a bear market\u003cbr\u003e Stock prices are determined by hope and fear.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: Don't Sell at the Ceiling, Don't Buy at the Floor\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The money you invest speaks for itself\u003cbr\u003e Why Stock Prices Fall Despite Good News\u003cbr\u003e The big shots don't hide\u003cbr\u003e How to view good and bad news\u003cbr\u003e Sometimes it's better to just see things as they are\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Those People\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A story about 'those people'\u003cbr\u003e Who are 'those people'?\u003cbr\u003e Those people are big shots\u003cbr\u003e 'Those people' are actually all investors.\u003cbr\u003e Don't be bound by the rules\u003cbr\u003e You can't force a horse to drink water.\u003cbr\u003e 'Those people' are also after money in the end.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: An Unwavering Attitude to the Market\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Always think flexibly\u003cbr\u003e Every morning, check your baseline.\u003cbr\u003e Understanding the link between signs  \u003cbr\u003eUncertainty is the biggest negative.\u003cbr\u003e Everyone falls into the swamp of fear at least once.\u003cbr\u003e Don't dwell on the past\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Stock Prices Don't Move the Way I Want\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The market is forever cold\u003cbr\u003e Whether you bought it two years ago or two minutes ago, be cool-headed and make a judgment call.\u003cbr\u003e See facts, not illusions\u003cbr\u003e Don't fall into the hole you made yourself.\u003cbr\u003e Use prejudice against others\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Get Rich Quick, Become Poor Quick\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How Panic Comes\u003cbr\u003e Money must always flow\u003cbr\u003e Be extra cautious when riding the rising tide.\u003cbr\u003e Don't act like you're already rich.\u003cbr\u003e Look ahead through the stock market\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7: The Intersection of Boom and Bust\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Impulsive investors and cool investors\u003cbr\u003e Don't miss the turning point\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 8: The Mindset of a Successful Investor\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Back to basics\u003cbr\u003e Only when you are calm can you see the essence.\u003cbr\u003e Look at the forest, not the trees\u003cbr\u003e How to invest\u003cbr\u003e 10 Psychological Traits of Successful Investors\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\n\u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4289\/MidCate001\/428801255.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The hopes and fears that come to investors in the stock market, and the movements and variations that occur between the two, do not arise from sophisticated judgments of various market conditions, but rather from psychological attitudes that arise from each individual's position in the market.\u003cbr\u003e This could also be said to be the public using their imagination to project the current situation onto the future.\u003cbr\u003e\u003cbr\u003e --- p.38\u003cbr\u003e\u003cbr\u003e When predicting the stock market or making investment decisions, don't try to apply elaborate theories to obvious realities.\u003cbr\u003e The obvious reality must be seen and accepted as it is.\u003cbr\u003e The way of the stock market is to experience and practice, not to analyze and name.\u003cbr\u003e --- p.84\u003cbr\u003e\u003cbr\u003e There is one guideline that can help us avoid this error of confusing the present with the future in relation to other phenomena in the stock market. \u003cbr\u003eThis means that we should not try to tie stock price movements to any existing laws, equate them with similar cases in the past, or analyze the phenomena separately.\u003cbr\u003e Just because stock prices moved in the past doesn't mean you should assume that the current situation will unfold in the same way as in the past.\u003cbr\u003e No matter how familiar the present situation may be, it is by no means the same as the past.\u003cbr\u003e It's a completely new and different situation.\u003cbr\u003e\u003cbr\u003e --- p.121\u003cbr\u003e\u003cbr\u003e The stock market cannot be moved by individual will or hope alone.\u003cbr\u003e No matter how new theories and methods you are armed with, they alone cannot directly raise or lower stock prices.\u003cbr\u003e In the stock market, individual investors are nothing more than people on a raft, tossed about by the waves. \u003cbr\u003eAn optimist must not believe that the currents and waves will constantly carry this piece of wood somewhere, but that it can ride the current and move towards its intended destination.\u003cbr\u003e Optimism is not a willpower, it is an intellect.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.201\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eWall Street's longest-running bestseller\u003cbr\u003e The Bible of Investment Psychology\u003cbr\u003e About the investment sentiment that moves the stock market\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The author of this book, George C.\u003cbr\u003e Selden was a legendary investment analyst and author active on Wall Street, and enjoyed international renown for his thorough and incisive analysis of the effects of economic factors on investment and business.\u003cbr\u003e He did not simply list theories; he wrote many books on stocks and investing, drawing on the keen insight he gained from his experience as a practicing investor. \u003cbr\u003eAmong them, this book in particular is called a classic in investment psychology and has established itself as the longest-running bestseller on Wall Street.\u003cbr\u003e\u003cbr\u003e What Selden wants to talk about is not the economic fundamentals that influence the stock market, but rather the various psychological factors at play within it.\u003cbr\u003e The purpose is to track why they occur and what fluctuations occur in the stock market as a result.\u003cbr\u003e The rise and fall of stock prices have various consequences depending on the psychology and mental attitude of the public in the stock market.\u003cbr\u003e In particular, the fact that the stock price of a specific stock fluctuates repeatedly over a short period of time is almost always due to public psychological factors.\u003cbr\u003e Therefore, if we can understand the public sentiment and behavior behind stock investment, we can infer whether the public sentiment is optimistic or pessimistic and what the future outlook will be based on that.\u003cbr\u003e \u003cbr\u003eThis book presents methods for interpreting the speculative cycle between bull and bear markets, determining what criteria should be used when evaluating positive and negative news, and reducing errors in timing buys and sells, as well as establishing the fundamentals of investment.\u003cbr\u003e When investing, the question of 'where and how to invest' is a point of concern at every moment.\u003cbr\u003e Knowing how to read investors' psychology, emotions, and behaviors will be of great help in establishing your own investment principles and achieving successful investment. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 25, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 216 pages | 140*210*14mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791190312899\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1190312891 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893810593834,"sku":"134717","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/00afec6827594bc8fb435b56733ec8b9.jpg?v=1765418244"}],"url":"https:\/\/librairie.coreenne.fr\/en\/collections\/%ea%b2%bd%ec%a0%9c-%ea%b2%bd%ec%98%81-1.oembed?page=8","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}