This book is a collection of articles from the “Ask a Korean Dude” column Seoul Selection's monthly travel and culture magazine, SEOUL, ran to answer questions posed by readers regarding aspects of Korean society and culture.
Fielding the questions with sincerity and a dash of humor, the “Korean Dude”—frequently making use of his own endearing personal experiences—turned cultural quirks into cultural understanding, providing insight into the workings of Korean culture.

Recommended for foreigners who want to know the real Korea.
With the first foreign-born member of the National Assembly elected and the foreign population exceeding 1.4 million, Korea is rapidly moving toward becoming a multicultural society.
But how many foreigners truly understand and live in Korean culture? They live their lives without even knowing the "real Korea."
This may be because our efforts to promote Korea more actively are lacking, and there are few opportunities for foreigners to integrate into Korean society.
The language barrier is also a factor that cannot be ignored.
There is also a severe lack of foreign language content related to Korean culture.
Seoul Selection has published an English book, "Ask a Korean Dude," which provides honest and objective answers to the question, "What kind of Korea do foreigners want to know about?" rather than "What kind of Korea do we want to show them?"

This book is a compilation of articles from the "Ask a Korean Dude" column in SEOUL, an English monthly magazine providing cultural and tourism information on Seoul.
It was created in a Q&A format by directly receiving questions from foreigners living in Korea.
From vivid questions based on personal experience like "Why do Koreans ask 'Have you eaten?' so often?" and "Why do they pass around glasses when drinking?" to questions that make us look back on the traces of Korea's modernization process like "Why do I keep bumping into people when I drive on the right?" and "Why are all the houses in the countryside orange?", there are also sharp and in-depth questions about our history like "How did the Independence Gate survive the Japanese colonial period?" and "I heard it was Koreans, not Japanese, who burned down Gyeongbokgung Palace?"
It covers not only lifestyle information but also culture, emotions, history, language, and other aspects of culture, allowing for a broad perspective on Korean society.