Preface 4
Note 6
Table of Contents 10
Textbook Structure Table 12

1.
Supply and Demand 15
2.
Consumer Choice 27
3.
Markets and Economy 39
4.
Income and Distribution 51
5.
Currency and Financial Markets 63
6.
Management Strategy 75
7.
Organizational Behavior 87
8.
Human Resources Management 99
9.
Financial Management 111
10.
Marketing 123
11.
Production Management 135
12.
International Trade Theory 147
13.
International Finance 159
14.
International Management 171

supplement
- Correct answer 184
- Listening passage 193
- Index 200
- References and sources 206

[Business Administration] Preliminary study of essential major areas and topics and vocabulary in specialized fields!
It covers a wide range of academic fields in business administration and is comprised of 14 departments, including production management, organizational management, accounting, financial management, marketing, international trade, and international finance.
Additionally, to help students properly learn the basic vocabulary of their major, Chinese characters and English translations are provided along with explanations of Korean concepts, further enhancing learners' understanding.

Integrated activities and assignments in listening, reading, speaking, and writing that fit your major!
Reading and listening activities that enhance understanding of major academic texts are designed to allow learners to perform expanded tasks in each field based on core major content, including assignments such as presentations and analyses tailored to the characteristics of the major, as well as lectures and discussions in various academic genres.


Develop advanced Korean language skills through a variety of resources that will broaden your specialized knowledge!
Detailed concepts and theories that were not covered in the text can be learned through reading activities.
It presents grammar and expressions that frequently appear in academic texts with examples to provide an advanced level of knowledge required for academic study.
It has helped me improve my language skills.