Nvidia's Jensen Huang, the thinking machine
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Description
Book Introduction
- A word from MD
- NVIDIA, the Future of the AI RevolutionThe first official autobiography of NVIDIA CEO Jensen Huang.
This book documents NVIDIA's 33-year journey under Jensen Huang, from a high-end graphics card manufacturer to the world's leading AI semiconductor company.
This book provides an insight into NVIDIA's innovation and the future of AI, driven by his vision, leadership, and persistent drive.
May 20, 2025. Economics and Management PD Oh Da-eun
NVIDIA's Jensen Huang Releases the World's First Official Autobiography
“NVIDIA’s innovation is AI’s innovation!”
1,095 days of close coverage, in-depth interviews with over 300 key figures,
Nvidia's Jensen Huang, who has risen to the top of the market capitalization chart, reveals his 33-year management history for the first time!
NVIDIA has been a key player in the stock market for the past few years, and its influence is so significant that it's now difficult to discuss AI technology without mentioning the company.
But how much public understanding does the company have? In fact, technologies like ChatGPT, which we use every day, wouldn't have been possible without NVIDIA's technology, and people would undoubtedly still be asking, "What kind of company is NVIDIA?"
It is no exaggeration to say that the history of modern artificial intelligence development is directly proportional to NVIDIA's technological innovation.
Nvidia CEO Jensen Huang foresaw the AI era early on, even before everyone else had turned a blind eye, and invested heavily in research and development.
Even when the company was on the verge of bankruptcy, he never lost faith in it.
And thanks to this, they have a unique position in this market that no one can match, and they are monopolizing the market.
How did Jensen Huang foresee the future? How did he invest in parallel computing and neural networks, technologies that everyone said couldn't be developed?
"NVIDIA's Jensen Huang, the Thinking Machine" is a book that contains all the insights of NVIDIA and Jensen Huang, who wrote the history of modern AI development.
[The New Yorker] The author, a journalist, began writing this book at the request of Jensen Huang, and spent three years closely covering Jensen Huang and interviewing over 300 key NVIDIA executives. Through this, he thoroughly reveals Jensen Huang's vision, leadership, management philosophy, and even his human side, the heart of NVIDIA.
If Steve Jobs ushered in the smartphone era, and Elon Musk ushered in the electric car era, then Jensen Huang is said to be creating today's AI era and the amazing world we will face in the future. This is the world's first official autobiography by Jensen Huang.
“NVIDIA’s innovation is AI’s innovation!”
1,095 days of close coverage, in-depth interviews with over 300 key figures,
Nvidia's Jensen Huang, who has risen to the top of the market capitalization chart, reveals his 33-year management history for the first time!
NVIDIA has been a key player in the stock market for the past few years, and its influence is so significant that it's now difficult to discuss AI technology without mentioning the company.
But how much public understanding does the company have? In fact, technologies like ChatGPT, which we use every day, wouldn't have been possible without NVIDIA's technology, and people would undoubtedly still be asking, "What kind of company is NVIDIA?"
It is no exaggeration to say that the history of modern artificial intelligence development is directly proportional to NVIDIA's technological innovation.
Nvidia CEO Jensen Huang foresaw the AI era early on, even before everyone else had turned a blind eye, and invested heavily in research and development.
Even when the company was on the verge of bankruptcy, he never lost faith in it.
And thanks to this, they have a unique position in this market that no one can match, and they are monopolizing the market.
How did Jensen Huang foresee the future? How did he invest in parallel computing and neural networks, technologies that everyone said couldn't be developed?
"NVIDIA's Jensen Huang, the Thinking Machine" is a book that contains all the insights of NVIDIA and Jensen Huang, who wrote the history of modern AI development.
[The New Yorker] The author, a journalist, began writing this book at the request of Jensen Huang, and spent three years closely covering Jensen Huang and interviewing over 300 key NVIDIA executives. Through this, he thoroughly reveals Jensen Huang's vision, leadership, management philosophy, and even his human side, the heart of NVIDIA.
If Steve Jobs ushered in the smartphone era, and Elon Musk ushered in the electric car era, then Jensen Huang is said to be creating today's AI era and the amazing world we will face in the future. This is the world's first official autobiography by Jensen Huang.
- You can preview some of the book's contents.
Preview
index
Recommendation | A New History Created by One Man's Unwavering Perseverance _ Song Gil-young
Special Feature | Will it lead the AI era or falter? _ Kwon Soon-yong
Preface to the Korean edition
Entering
PART 1.
The Birth of the World's Coveted Microchip
01 A challenge that started on a suspension bridge
02 Large-Scale Integrated Circuits and Ambitious Entrepreneurs
03 NVIDIA, A Journey of New Adventures
04 30 days, survive or disappear
05 Parallel Computing: Overturning a 0% Success Rate
06 Jellyfish, the first neural network to outperform humans
07 Deathmatch, Overwhelm at the Speed of Light
08 Obsessive Loop Strategy to Retain Customers
09 CUDA, the greatest technology of mankind
10 Resonance that predicts the future
11 A Turning Point in Neural Network Research, AlexNet
PART 2.
NVIDIA, the Future of the AI Revolution
12 OIALO
A once-in-a-lifetime opportunity
13 Superintelligence: Is AI Smarter Than Humans Possible?
14 Nvidia's inevitable leap forward and its light and shade
15 Transformers, AI that understands human interaction
16 Hyperscale, the potential for infinite expansion
17 Money, talent, innovation—everything goes through NVIDIA.
18 Endeavor, the heart of NVIDIA
19 The last remaining homework, power
20 Most Important Stocks on Earth
21 The man who turns people into fans, Jensen Huang
22 Fear: Double Standards Surrounding AI
23 Thinking Machine
Special Feature | Will it lead the AI era or falter? _ Kwon Soon-yong
Preface to the Korean edition
Entering
PART 1.
The Birth of the World's Coveted Microchip
01 A challenge that started on a suspension bridge
02 Large-Scale Integrated Circuits and Ambitious Entrepreneurs
03 NVIDIA, A Journey of New Adventures
04 30 days, survive or disappear
05 Parallel Computing: Overturning a 0% Success Rate
06 Jellyfish, the first neural network to outperform humans
07 Deathmatch, Overwhelm at the Speed of Light
08 Obsessive Loop Strategy to Retain Customers
09 CUDA, the greatest technology of mankind
10 Resonance that predicts the future
11 A Turning Point in Neural Network Research, AlexNet
PART 2.
NVIDIA, the Future of the AI Revolution
12 OIALO
A once-in-a-lifetime opportunity
13 Superintelligence: Is AI Smarter Than Humans Possible?
14 Nvidia's inevitable leap forward and its light and shade
15 Transformers, AI that understands human interaction
16 Hyperscale, the potential for infinite expansion
17 Money, talent, innovation—everything goes through NVIDIA.
18 Endeavor, the heart of NVIDIA
19 The last remaining homework, power
20 Most Important Stocks on Earth
21 The man who turns people into fans, Jensen Huang
22 Fear: Double Standards Surrounding AI
23 Thinking Machine
Detailed image
Into the book
It keeps readers breathless throughout the book.
The speed with which the company launched the next product immediately after the success of one product was a source of competitiveness that no competitor could match.
Even the day after the company successfully listed on the stock market, “We are still struggling.
There is no more time.
When he sends an email to his employees saying, “This must be finished,” you start to wonder if his goals might be beyond himself.
Once he sets a goal, he never gives up. Even now, as the company reaches the top spot in market capitalization, he reports directly to 55 people and has made every decision on his own since founding the company in 1993.
And now, we shoulder the weighty responsibility of paving the way for artificial intelligence, which is expected to be the greatest innovation in human history.
The luck of getting to that position was also achieved through the patient and calm preparation of the groundwork.
--- p.11
When NVIDIA faced multiple crises, Jensen Huang used them as opportunities to upgrade the organization and technological capabilities.
Rather than giving up after one or two failures, we reflected on the lessons learned from those failures and prepared a new product line.
There may be plenty of cases of research and development failure in the semiconductor industry, but what's important is whether those failures can be used as a stepping stone for the next project.
Korean companies often focus too much on short-term performance, and when they fail, they often downsize their workforce or close down their businesses. Jensen Huang didn't do that.
Rather, by continuously accumulating knowledge within the company, it has created a lasting gap by widening a clear technological gap with its competitors.
--- p.26
I interview Jensen regularly.
I've met him in conference rooms at NVIDIA headquarters, backstage at lectures, and sometimes over long breakfasts at Denny's.
As the interview progressed, another side of Jensen's personality was revealed.
He is a complex character.
He would sometimes change his opinion even during interviews.
He was a visionary.
So, with just simple computing principles, we could see into the distant future.
He valued relationships.
His core management team has remained largely unchanged for decades, and he spends most of his free time with his wife.
He is unpredictable.
The more interviews I had, the harder it became to guess what he would say next.
And then I found out that the rumors were true.
He had a really fiery personality.
I've experienced it myself.
--- p.37~38
Jensen's secret to success was doing his homework consistently and properly.
He's read every business book I've ever heard of, and countless others I don't know about.
From that, he came up with an extraordinary business strategy.
Nvidia builds world-class computers for academic customers on tight budgets.
Because academic research funding was limited and the cost of developing such computers was high, many investors thought the strategy was ridiculous.
But Jensen wasn't crazy.
He knew that business strategies had to look a little crazy.
Otherwise, everyone will follow suit and profits will disappear in the competition.
And when the hardware industry finally met AI, Jensen was able to seize the opportunity alone.
--- p.39
“A typical CEO would try to listen to their customers, but in computing, that’s a big mistake.
Customers don't even know what's possible.
“You never know what might be possible,” he added, noting that Intel and Microsoft later struggled because of their traditional management style.
“Jensen has been a world-class engineer from the beginning.
He could see what was possible.”
--- p.104
David Kirk also believed Jensen's "Wrath of the Huang" was largely intentional.
“Yelling at people was part of his motivational strategy,” David Kirk said.
“On the surface, it may seem like he’s just angry, but I think it’s a well-planned act.
It actually worked.
“It was really effective, even though it was annoying to people,” David said, believing that having an audience was crucial in situations where Jensen was publicly expressing his anger.
“Jensen never just grabs a single employee in the hallway and yells at them.
When he was bullying people, it was because he wanted to teach everyone a lesson.
And that lesson was never forgotten.”
--- p.187~188
Most of the 100 or so current and former NVIDIA employees had at least one anecdote related to Jensen.
The employee, who Jensen humiliated in front of dozens of people and demanded a full refund of his salary, later said he was diagnosed with a serious illness and that Jensen offered to pay all of his medical expenses out of his own pocket.
--- p.207
After figuring out what he could do with the circuit in front of him, he expanded his vision to the limits of what could be expected.
And only after reaching that point did I take a step further into the realm of uncertain intuition.
Jens Horstmann, who worked with Jensen for a long time, said:
“What Jensen does goes beyond simple focus.
I like to call it 'resonance.'" To achieve this resonance, Jensen Huang constantly communicated with his customers and employees.
At conferences hosted by NVIDIA, journalists were seated in the back and scientists were seated in the front.
Even in the presentation, more attention was paid to the scientists than to the media.
--- p.261~262
After the first meeting, Jensen canceled his scheduled appointments and devoted the weekend to reading AI-related materials. Despite not knowing much about AI, he decided to learn about it firsthand.
Shortly after, they had their second meeting, and Brian Catanzaro was faced with a surprising situation.
Jensen now knew as much, if not more, about neural networks as I did.
Jensen's gamble on CUDA led the company deep into uncharted waters.
(…) and then declared:
“cuDNN is the most important project in NVIDIA’s 20-year history.” All the existing diagrams had been erased from the whiteboard on the wall.
All that remained was a single, enigmatic phrase written in Jensen's perfect handwriting.
'OIALO' Jensen explained that it stands for 'Once in a Lifetime Opportunity'.
--- p.297~298
Jeff Fisher, who leads the company's gaming division, was one of Nvidia's first 30 employees.
He said this:
“Now, many of us are essentially volunteers financially,” he added.
“But we believe in the company’s mission.” The allure of developing innovative technologies offered a purpose beyond what money could buy.
This was especially true for long-serving employees.
--- p.401
Management experts say that the ideal number of executives reporting directly to a CEO is between eight and twelve.
But Jensen is directly reported to by no fewer than 55 people.
He has no right-hand man, no chief of staff, no chain of command.
The successor has not been decided either.
As Nvidia grew, its management team shrank, leaving no scapegoats for its mistakes.
Board members spoke of Jensen's irreplaceability.
The speed with which the company launched the next product immediately after the success of one product was a source of competitiveness that no competitor could match.
Even the day after the company successfully listed on the stock market, “We are still struggling.
There is no more time.
When he sends an email to his employees saying, “This must be finished,” you start to wonder if his goals might be beyond himself.
Once he sets a goal, he never gives up. Even now, as the company reaches the top spot in market capitalization, he reports directly to 55 people and has made every decision on his own since founding the company in 1993.
And now, we shoulder the weighty responsibility of paving the way for artificial intelligence, which is expected to be the greatest innovation in human history.
The luck of getting to that position was also achieved through the patient and calm preparation of the groundwork.
--- p.11
When NVIDIA faced multiple crises, Jensen Huang used them as opportunities to upgrade the organization and technological capabilities.
Rather than giving up after one or two failures, we reflected on the lessons learned from those failures and prepared a new product line.
There may be plenty of cases of research and development failure in the semiconductor industry, but what's important is whether those failures can be used as a stepping stone for the next project.
Korean companies often focus too much on short-term performance, and when they fail, they often downsize their workforce or close down their businesses. Jensen Huang didn't do that.
Rather, by continuously accumulating knowledge within the company, it has created a lasting gap by widening a clear technological gap with its competitors.
--- p.26
I interview Jensen regularly.
I've met him in conference rooms at NVIDIA headquarters, backstage at lectures, and sometimes over long breakfasts at Denny's.
As the interview progressed, another side of Jensen's personality was revealed.
He is a complex character.
He would sometimes change his opinion even during interviews.
He was a visionary.
So, with just simple computing principles, we could see into the distant future.
He valued relationships.
His core management team has remained largely unchanged for decades, and he spends most of his free time with his wife.
He is unpredictable.
The more interviews I had, the harder it became to guess what he would say next.
And then I found out that the rumors were true.
He had a really fiery personality.
I've experienced it myself.
--- p.37~38
Jensen's secret to success was doing his homework consistently and properly.
He's read every business book I've ever heard of, and countless others I don't know about.
From that, he came up with an extraordinary business strategy.
Nvidia builds world-class computers for academic customers on tight budgets.
Because academic research funding was limited and the cost of developing such computers was high, many investors thought the strategy was ridiculous.
But Jensen wasn't crazy.
He knew that business strategies had to look a little crazy.
Otherwise, everyone will follow suit and profits will disappear in the competition.
And when the hardware industry finally met AI, Jensen was able to seize the opportunity alone.
--- p.39
“A typical CEO would try to listen to their customers, but in computing, that’s a big mistake.
Customers don't even know what's possible.
“You never know what might be possible,” he added, noting that Intel and Microsoft later struggled because of their traditional management style.
“Jensen has been a world-class engineer from the beginning.
He could see what was possible.”
--- p.104
David Kirk also believed Jensen's "Wrath of the Huang" was largely intentional.
“Yelling at people was part of his motivational strategy,” David Kirk said.
“On the surface, it may seem like he’s just angry, but I think it’s a well-planned act.
It actually worked.
“It was really effective, even though it was annoying to people,” David said, believing that having an audience was crucial in situations where Jensen was publicly expressing his anger.
“Jensen never just grabs a single employee in the hallway and yells at them.
When he was bullying people, it was because he wanted to teach everyone a lesson.
And that lesson was never forgotten.”
--- p.187~188
Most of the 100 or so current and former NVIDIA employees had at least one anecdote related to Jensen.
The employee, who Jensen humiliated in front of dozens of people and demanded a full refund of his salary, later said he was diagnosed with a serious illness and that Jensen offered to pay all of his medical expenses out of his own pocket.
--- p.207
After figuring out what he could do with the circuit in front of him, he expanded his vision to the limits of what could be expected.
And only after reaching that point did I take a step further into the realm of uncertain intuition.
Jens Horstmann, who worked with Jensen for a long time, said:
“What Jensen does goes beyond simple focus.
I like to call it 'resonance.'" To achieve this resonance, Jensen Huang constantly communicated with his customers and employees.
At conferences hosted by NVIDIA, journalists were seated in the back and scientists were seated in the front.
Even in the presentation, more attention was paid to the scientists than to the media.
--- p.261~262
After the first meeting, Jensen canceled his scheduled appointments and devoted the weekend to reading AI-related materials. Despite not knowing much about AI, he decided to learn about it firsthand.
Shortly after, they had their second meeting, and Brian Catanzaro was faced with a surprising situation.
Jensen now knew as much, if not more, about neural networks as I did.
Jensen's gamble on CUDA led the company deep into uncharted waters.
(…) and then declared:
“cuDNN is the most important project in NVIDIA’s 20-year history.” All the existing diagrams had been erased from the whiteboard on the wall.
All that remained was a single, enigmatic phrase written in Jensen's perfect handwriting.
'OIALO' Jensen explained that it stands for 'Once in a Lifetime Opportunity'.
--- p.297~298
Jeff Fisher, who leads the company's gaming division, was one of Nvidia's first 30 employees.
He said this:
“Now, many of us are essentially volunteers financially,” he added.
“But we believe in the company’s mission.” The allure of developing innovative technologies offered a purpose beyond what money could buy.
This was especially true for long-serving employees.
--- p.401
Management experts say that the ideal number of executives reporting directly to a CEO is between eight and twelve.
But Jensen is directly reported to by no fewer than 55 people.
He has no right-hand man, no chief of staff, no chain of command.
The successor has not been decided either.
As Nvidia grew, its management team shrank, leaving no scapegoats for its mistakes.
Board members spoke of Jensen's irreplaceability.
--- p.427
Publisher's Review
“NVIDIA’s innovation is AI’s innovation!”
How does Jensen Huang predict and seize the future of NVIDIA, the world's most valuable company?
With continuous self-learning, technical insight, and cool business sense,
Jensen Huang, the leader who led the world
[The power to read the future], [The power to execute the future], [The power to create the future]
In fact, until a few years ago, we were not familiar with the name 'Nvidia'.
Rather, I only knew about the so-called high-spec graphics card called 'GeForce'.
But in the past few years, we've been amazed by the emergence of so-called generative AI, such as ChatGPT and Midjourney, and witnessed machines thinking, learning, and creating new domains on their own.
I realized that the advent of machines that think more humanly than humans is not far off, and I also began to pay attention to NVIDIA, which has become the foundation for this technological evolution.
Nvidia is the driving force behind the AI revolution, rivaling the technological revolution that Microsoft ushered in by popularizing the personal computer.
As you know, this company was originally a latecomer in the niche market of producing and selling high-spec graphics cards.
Even the first product they created failed.
But in the face of crisis, I somehow found an opportunity.
He didn't give up, he broke free from the old mold, and he created new opportunities for himself.
The technology they focused on was a field that no one was talking about as successful.
It was something that not only tech companies but even Wall Street venture capitalists all said was impossible.
However, despite the challenges, they stubbornly and tenaciously developed the technology and eventually created the microchip that every company in the world coveted.
And at the heart of this success story lies the vision, execution, and leadership of CEO Jensen Huang.
Jensen Huang has held the longest tenure among CEOs of high-turnover Silicon Valley tech companies, at 33 years.
The new book, "Nvidia's Jensen Huang: The Thinking Machine," is the first to reveal the story of his 33-year struggle to open a new world through continuous self-learning, technological insight, and cool-headed business sense.
“Jensen Huang even has a vision for the future!”
In fact, several books have been published to date that highlight Nvidia and Jensen Huang.
However, the information known through various articles and press releases is reorganized, and the interview with Jensen Huang is also conducted in a one-off manner, so certain events are introduced repeatedly.
In contrast, this book is the result of a project that began at Jensen Huang's official request, and focuses entirely on the individual character of Jensen Huang by closely following his every move for 1,095 days, or three years.
At NVIDIA headquarters, at Denny's, in the waiting room after his GTC keynote, and in the garden of his alma mater, fresh from his commencement address, Jensen Huang is at his most candid and bold.
In particular, it vividly shows the process through which NVIDIA established its current unrivaled market position through several decisive turning points and bold strategies.
We delve into how Jensen Huang's relentless problem-solving and obsession with technology have fueled innovation, from early GPU development to the bold shift to CUDA-based AI platforms and the design of the DGX system.
As we follow this journey, we'll encounter Jensen Huang's strengths as he goes from being an immigrant, an outcast, and a waiter at Denny's to becoming the CEO of the world's most valuable company.
He is a visionary, a man of unwavering tenacity, and a master of execution.
Above all, you can see that he is a person who tries new methods, changes, and creates the future in any situation.
The possibilities of the future lie in the present!
A vision that looks ahead to the future
At the core of AI technology are parallel computing and neural network research.
Throughout the history of computing, these two technologies have been treated like ugly ducklings.
The former was a difficult technology that no one had ever succeeded in, and the latter was considered outdated as a technology that mimics the biological brain structure of neural networks.
But Nvidia CEO Jensen Huang took notice of these two technologies and bet his company's fortunes on research and development for them, despite opposition from everyone else.
What gave them the strength to move forward like this? Some say it was luck.
But Jensen Huang never looks to the future solely based on intuition.
He is a man who vividly portrays what can be done with current technology.
This was possible because he is a world-class engineer and a person who is constantly learning.
He says that even at the moment when he switched to research on combining neural network technology with CUDA architecture, Nvidia's flagship technology platform, he actually didn't know much about AI.
But he studied, and when he finally became convinced that this was a once-in-a-lifetime opportunity, he presented a clear vision to his team and led them all toward the future.
As soon as he concluded that neural networks could change the world and that CUDA could help him corner the essential hardware market, he decided to bet everything on the company: “Now we’re all focused on deep learning.
He declared, “We are no longer a graphics company!”
Unwavering will and execution power
But leading this vision for more than 10 years is by no means an easy task.
In particular, the part introducing the war of nerves with Starboard Value, known as the corporate raider of Silicon Valley, is impressive.
Jensen never wavered, even when his position as CEO was threatened.
Everyone in the market has failed, and in fact, he himself said, “Before we came along, the success rate of parallel computing was 0%.
"It was literally 0% successful! Everyone who tried to commercialize it failed," he said, referring to parallel computing, a technology he never gave up on.
The reason he was able to have this will was because, no matter how unpopular, Nvidia was the only market player in that field.
The result, as we can see, is the incredible number of the world's largest market capitalization and a 90% market share.
A Wall Street analyst commented on this:
“There’s a war going on in AI, and Nvidia is the only arms dealer.”
Meanwhile, what is noteworthy in this book is the point where it demonstrates flexible execution ability.
Even as the semiconductor industry decentralized with companies like Google, Apple, and Intel developing their own chips, Jensen Huang emphasized the dawn of the merchant chip era and pursued a flexible production strategy using external foundries. He also demonstrated the company's ability to transform by boldly skipping the existing method through the emulator introduced in a crisis situation.
Thanks to this, Nvidia's new products can be launched at an astonishing speed of six months.
This allows us to see the driving force that binds users within NVIDIA's ecosystem.
Beyond this, the book vividly reveals the roots of Jensen Huang's agile organizational management strategy, his near-perfectly demanding talent development strategy, and his leadership that, despite the notoriety of intense working hours, has allowed even early employees and their children to work alongside him.
“If you want to know the future of the AI revolution, look at the future that NVIDIA is drawing!”
Those who read this book first unanimously agree.
This book is not simply a success story of a tech company CEO.
It shows how to find a breakthrough in an extreme crisis situation and how to build a new technological paradigm in collaboration with the market.
Above all, it suggests a direction for how humanity should prepare for the future AI era.
In fact, the main topic of this book is the ‘evolution of AI technology.’
Nvidia's history, and Jensen Huang's path, has been in sync with the evolution of AI technology, and is considered irreplaceable for the time being.
《NVIDIA Jensen Huang, Thinking Machine》 covers NVIDIA's current technological development and roadmap.
This will provide insight into NVIDIA's sophisticated strategies and future vision for leading next-generation markets such as data centers, AI factories, autonomous driving, and the metaverse.
Jensen Huang also boldly presents the AI revolution he envisions. He demonstrates his conviction that AI is by no means a first-class challenge, but rather a "thinking machine," and shows where he is headed.
"NVIDIA's Jensen Huang: The Thinking Machine" isn't simply a chronicle of one CEO. It's a chronicle of the evolution of AI technology, a record of how the vision and conviction of one CEO transformed the fate of a company and, by extension, the world.
This book, which provides a thorough understanding of the core principles that embody Jensen Huang's insight and leadership, will provide profound inspiration and practical guidance to all those competing to lead the future AI era.
This book is a must-read for executives contemplating their future vision, businesspeople seeking a competitive edge, and savvy investors betting on the AI era.
How does Jensen Huang predict and seize the future of NVIDIA, the world's most valuable company?
With continuous self-learning, technical insight, and cool business sense,
Jensen Huang, the leader who led the world
[The power to read the future], [The power to execute the future], [The power to create the future]
In fact, until a few years ago, we were not familiar with the name 'Nvidia'.
Rather, I only knew about the so-called high-spec graphics card called 'GeForce'.
But in the past few years, we've been amazed by the emergence of so-called generative AI, such as ChatGPT and Midjourney, and witnessed machines thinking, learning, and creating new domains on their own.
I realized that the advent of machines that think more humanly than humans is not far off, and I also began to pay attention to NVIDIA, which has become the foundation for this technological evolution.
Nvidia is the driving force behind the AI revolution, rivaling the technological revolution that Microsoft ushered in by popularizing the personal computer.
As you know, this company was originally a latecomer in the niche market of producing and selling high-spec graphics cards.
Even the first product they created failed.
But in the face of crisis, I somehow found an opportunity.
He didn't give up, he broke free from the old mold, and he created new opportunities for himself.
The technology they focused on was a field that no one was talking about as successful.
It was something that not only tech companies but even Wall Street venture capitalists all said was impossible.
However, despite the challenges, they stubbornly and tenaciously developed the technology and eventually created the microchip that every company in the world coveted.
And at the heart of this success story lies the vision, execution, and leadership of CEO Jensen Huang.
Jensen Huang has held the longest tenure among CEOs of high-turnover Silicon Valley tech companies, at 33 years.
The new book, "Nvidia's Jensen Huang: The Thinking Machine," is the first to reveal the story of his 33-year struggle to open a new world through continuous self-learning, technological insight, and cool-headed business sense.
“Jensen Huang even has a vision for the future!”
In fact, several books have been published to date that highlight Nvidia and Jensen Huang.
However, the information known through various articles and press releases is reorganized, and the interview with Jensen Huang is also conducted in a one-off manner, so certain events are introduced repeatedly.
In contrast, this book is the result of a project that began at Jensen Huang's official request, and focuses entirely on the individual character of Jensen Huang by closely following his every move for 1,095 days, or three years.
At NVIDIA headquarters, at Denny's, in the waiting room after his GTC keynote, and in the garden of his alma mater, fresh from his commencement address, Jensen Huang is at his most candid and bold.
In particular, it vividly shows the process through which NVIDIA established its current unrivaled market position through several decisive turning points and bold strategies.
We delve into how Jensen Huang's relentless problem-solving and obsession with technology have fueled innovation, from early GPU development to the bold shift to CUDA-based AI platforms and the design of the DGX system.
As we follow this journey, we'll encounter Jensen Huang's strengths as he goes from being an immigrant, an outcast, and a waiter at Denny's to becoming the CEO of the world's most valuable company.
He is a visionary, a man of unwavering tenacity, and a master of execution.
Above all, you can see that he is a person who tries new methods, changes, and creates the future in any situation.
The possibilities of the future lie in the present!
A vision that looks ahead to the future
At the core of AI technology are parallel computing and neural network research.
Throughout the history of computing, these two technologies have been treated like ugly ducklings.
The former was a difficult technology that no one had ever succeeded in, and the latter was considered outdated as a technology that mimics the biological brain structure of neural networks.
But Nvidia CEO Jensen Huang took notice of these two technologies and bet his company's fortunes on research and development for them, despite opposition from everyone else.
What gave them the strength to move forward like this? Some say it was luck.
But Jensen Huang never looks to the future solely based on intuition.
He is a man who vividly portrays what can be done with current technology.
This was possible because he is a world-class engineer and a person who is constantly learning.
He says that even at the moment when he switched to research on combining neural network technology with CUDA architecture, Nvidia's flagship technology platform, he actually didn't know much about AI.
But he studied, and when he finally became convinced that this was a once-in-a-lifetime opportunity, he presented a clear vision to his team and led them all toward the future.
As soon as he concluded that neural networks could change the world and that CUDA could help him corner the essential hardware market, he decided to bet everything on the company: “Now we’re all focused on deep learning.
He declared, “We are no longer a graphics company!”
Unwavering will and execution power
But leading this vision for more than 10 years is by no means an easy task.
In particular, the part introducing the war of nerves with Starboard Value, known as the corporate raider of Silicon Valley, is impressive.
Jensen never wavered, even when his position as CEO was threatened.
Everyone in the market has failed, and in fact, he himself said, “Before we came along, the success rate of parallel computing was 0%.
"It was literally 0% successful! Everyone who tried to commercialize it failed," he said, referring to parallel computing, a technology he never gave up on.
The reason he was able to have this will was because, no matter how unpopular, Nvidia was the only market player in that field.
The result, as we can see, is the incredible number of the world's largest market capitalization and a 90% market share.
A Wall Street analyst commented on this:
“There’s a war going on in AI, and Nvidia is the only arms dealer.”
Meanwhile, what is noteworthy in this book is the point where it demonstrates flexible execution ability.
Even as the semiconductor industry decentralized with companies like Google, Apple, and Intel developing their own chips, Jensen Huang emphasized the dawn of the merchant chip era and pursued a flexible production strategy using external foundries. He also demonstrated the company's ability to transform by boldly skipping the existing method through the emulator introduced in a crisis situation.
Thanks to this, Nvidia's new products can be launched at an astonishing speed of six months.
This allows us to see the driving force that binds users within NVIDIA's ecosystem.
Beyond this, the book vividly reveals the roots of Jensen Huang's agile organizational management strategy, his near-perfectly demanding talent development strategy, and his leadership that, despite the notoriety of intense working hours, has allowed even early employees and their children to work alongside him.
“If you want to know the future of the AI revolution, look at the future that NVIDIA is drawing!”
Those who read this book first unanimously agree.
This book is not simply a success story of a tech company CEO.
It shows how to find a breakthrough in an extreme crisis situation and how to build a new technological paradigm in collaboration with the market.
Above all, it suggests a direction for how humanity should prepare for the future AI era.
In fact, the main topic of this book is the ‘evolution of AI technology.’
Nvidia's history, and Jensen Huang's path, has been in sync with the evolution of AI technology, and is considered irreplaceable for the time being.
《NVIDIA Jensen Huang, Thinking Machine》 covers NVIDIA's current technological development and roadmap.
This will provide insight into NVIDIA's sophisticated strategies and future vision for leading next-generation markets such as data centers, AI factories, autonomous driving, and the metaverse.
Jensen Huang also boldly presents the AI revolution he envisions. He demonstrates his conviction that AI is by no means a first-class challenge, but rather a "thinking machine," and shows where he is headed.
"NVIDIA's Jensen Huang: The Thinking Machine" isn't simply a chronicle of one CEO. It's a chronicle of the evolution of AI technology, a record of how the vision and conviction of one CEO transformed the fate of a company and, by extension, the world.
This book, which provides a thorough understanding of the core principles that embody Jensen Huang's insight and leadership, will provide profound inspiration and practical guidance to all those competing to lead the future AI era.
This book is a must-read for executives contemplating their future vision, businesspeople seeking a competitive edge, and savvy investors betting on the AI era.
GOODS SPECIFICS
- Date of issue: May 25, 2025
- Page count, weight, size: 496 pages | 862g | 152*225*31mm
- ISBN13: 9788925573762
- ISBN10: 8925573768
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