**Simultaneously published in 5 countries: USA, China, Taiwan, Japan, and Korea!
**Highly recommended by Shin Hyun-chul, President of the Korean Society of Semiconductor Engineers, and Professor Lim Jun-seo of the Department of Systems Semiconductor Engineering at Yonsei University!

“Finally, TSMC has spoken!”
Semiconductor hegemony clashes in the Trump 2.0 era.
The world is watching Taiwan's strategy and TSMC's choices!

TSMC, a semiconductor company that symbolized Taiwan, has become a global semiconductor company today.
In the era of Trump 2.0 and America First, semiconductors have become a key geopolitical weapon, and the world's attention is focused on TSMC, which stands at the center of the global supply chain.
Colley Huang is the CEO of DIGITIMES, which he co-founded with Morris Chang, former CEO of TSMC, and is a global ICT industry analyst with 40 years of experience.
He is also the person who has most closely experienced Taiwan's growth and the US-China semiconductor hegemony competition in a strategic location.
Colley Huang's "TSMC and the Trump Effect: A Prelude to a Great Upheaval" is a strategic book that looks into the Trump 2.0 era, where semiconductor technology, often called the "oil of the 21st century," and geopolitical risks intersect.
Semiconductors, which didn't exist even 70 years ago, have become the heart of human civilization. No area—AI, data, national defense, the economy, or industry—can be explained without semiconductors.
This book captures the movement toward a new order through Taiwan's TSMC, which stands at the very center of the global semiconductor supply chain.


Collier Huang's meticulous analysis of the global semiconductor hegemony and the strategies that follow is remarkably clear.
He says that companies that faithfully implement these two principles—"Strategy over efficiency, value over price" and "Whoever dominates AI dominates the future"—will seize the semiconductor hegemony.
Silicon Valley, the symbol of software, and Taiwan, the symbol of hardware. In Taiwan, the company that leads technological hegemony and the industrial ecosystem is TSMC. If TSMC falters, Apple, Nvidia, Google, and even Tesla will be shaken.
This behavior raises the question, "Who is really setting the rules for the semiconductor hegemony race?"
While the world was focused on semiconductor technology, TSMC was setting the rules for the semiconductor industry.

This book predicts that the future direction of semiconductor hegemony will be determined by the United States pressuring its allies to create a supply chain centered on its own, while China will attempt to achieve technological breakthroughs on its own despite sanctions.
Europe is belatedly moving to secure AI sovereignty, while Taiwan is highlighting its value as an ecosystem strategy based on cutting-edge technology for survival.
On the other hand, Korea remains at an intermediate level in its industrial structure and is swaying left and right without strategic initiative.
So what should Korea do? While Korea once held the distinction of being an ICT powerhouse and a leading semiconductor nation, that position is now being shaken. Therefore, rather than focusing on "catching up" with TSMC, Korea should consider an ecosystem-centered strategy, value-driven competitiveness, and a technology alliance-focused cooperation model to "stand alongside TSMC."
The era has arrived where Samsung alone can no longer design the future of semiconductors.
"TSMC and the Trump Effect: A Prelude to a Great Upheaval" is a valuable strategic book that explains how companies and nations can survive amidst the global semiconductor industry, the AI ​​technology transition, and the hegemony battle between the United States and China.
This book will serve as an excellent compass for entrepreneurs curious about the future of semiconductors, investors in the AI ​​industry, policymakers concerned about technological sovereignty, and anyone at a crossroads of change.

TSMC, with its superior technological prowess, bold capital investment, and economies of scale, serves as a facilitator, helping numerous large technology companies create greater value.
If the current balanced supply and demand system collapses and global industrial chaos occurs, the biggest victims will be American technology companies such as Nvidia, Amazon, Apple, Microsoft, Tesla, Google, and Meta.
Separating jade from stone cannot be a merchant's calculation, and profits that are squeezed out are not sustainable.
The real value lies in who sets the rules of the game.

--- p.17

By 2024, TSMC will have 13 12-inch wafer fabs and nine 6-inch and 8-inch fabs.
In addition, we have five factories with OSAT capabilities and plan to establish at least 10 new factories worldwide by 2025.
These plants will serve 528 customers with diverse process requirements.
“To be a foundry for everyone” is TSMC’s motto.
TSMC's 76,000 employees are committed to being a harmless partner to the industry by adhering to the principle of not competing with customers.

--- pp.53-54

When Samsung Electronics President Kyung-Hyun Kyung made an official visit to Taiwan, I, as a Korean industry expert, had the opportunity to have a meaningful breakfast meeting with him at the Mandarin Hotel in Taipei.
Since I arrived in Taiwan in 1985 as a dedicated industry researcher for Korea, I have continuously observed and analyzed the development of the Korean electronics industry over the past 40 years.
During this period, I met several times with three South Korean Ministers of Science and Technology: Oh Myung, Bae Soon-hoon, and Jin Dae-je, and maintained informal exchanges whenever Samsung's senior executives, Lee Jun-woo, Jin Dae-je, Young-son, and President Kyung Kyung-hyun, visited Taiwan.

--- p.126

Through the tireless efforts of our ancestors over many generations, it has developed into a center of cultural and trade exchange between the East and the West.
As a descendant of Taiwan, I cannot help but admire the combination of innate strength and acquired hard work that has made Taiwan a prosperous and wealthy "heaven-protected island."
More than 80% of the world's cutting-edge chips, servers, and laptops are produced by Taiwanese manufacturers, and Taiwanese entrepreneurs demonstrate outstanding technological prowess and competitiveness in all areas of the IT industry, including power supplies, connectors, printed circuit boards, and electronic circuits.

--- p.212

China strongly demands that its neighbors unconditionally accept the rules of the game it has independently established. However, China itself, which constantly breaks the international framework, displays a dualistic attitude by refusing to accept universal international norms.
It is precisely because of this duality in China that a U.S. government spokesperson cautiously stated, “We listen to China seriously, but everything must be objectively verified.”
--- p.269

China is seeking to transform its currency through digital currencies and electronic transactions while maintaining friendly relations with oil-producing countries.
However, digital currencies are likely to be a double-edged sword.
As the yuan becomes digital, China will need to track its movements to prevent Chinese citizens from freely smuggling their money out of the country.
The newly inaugurated Trump administration will inevitably use the US dollar as a weapon, and any country that abandons the US dollar will face strong pressure from the US government.

--- p.313