Chapter 1.
Understanding Artificial Intelligence (AI)

PART 1.
What is artificial intelligence (AI)?
Chapter 1.
Introduction to Artificial Intelligence (AI)
01 Definition of Artificial Intelligence (AI)
02 History of Artificial Intelligence
03 Types and Classification of Artificial Intelligence (AI)
04 The Beginning of Generative AI
Think about it!

PART 2 Artificial Intelligence (AI) Technology
Chapter 1.
Artificial Intelligence (AI) Technology and Processing
01 Technological categories of artificial intelligence (AI)
02 The Core of Artificial Intelligence (AI)
03 How Artificial Intelligence (AI) Works
Chapter 2: Information Processing and Applications of Artificial Intelligence (AI)
01 Natural Language Processing
02 Image Processing and Computer Vision
03 Speech Recognition and Speech Processing
Think about it!

Chapter 2: Understanding and Using Generative AI

PART 3: Understanding Generative AI
Chapter 1: What is Generative AI?
01 What is generative AI?
02 How Text Generation AI Works
03 How Image Generation AI Works
Chapter 2: Overview of Various Generative AI
01 Text Generation AI Overview
02 Image Generation AI Overview
03 Overview of Video Generation AI
04 Document Data Generation AI Overview

PART 4.
Introduction to ChatGPT and How to Use It
Chapter 1 ChatGPT
01 GPT-3.5 Overview
Chapter 2: ChatGPT PLUS Overview
01 Advanced Usage
02 Advanced data analysis
03 GPTs
04 Extensions
05 GPT for Sheets & Docs

PART 5: Utilizing Generative AI Services 1: Document-Generating AI
01 What is a document-generating AI service?
02 Learn about Wrtn, an AI optimized for Korean.
03 Learn about text.cortex
Do it!

PART 6: Utilizing Generative AI Services 2: Image-Generating AI
01 What is an image generation AI service?
02 Leonardo AI creates great images for free
03 Playground AI can generate 1,000 images for free
Do it!

PART 7: Utilizing Generative AI Services 3: Video Generative AI
Chapter 1: Video Generation AI Service
01 What is a video generation AI service?
02 Studio D-ID, specialized in avatar video production
03 Vrew creates great videos for free
Chapter 2 Presentation Material Creation Service
01 What is the presentation material creation service?
02 Learn about Gamma
03 Comparison of Presentation-Generating AI
Do it!

Chapter 3 Projects Using Generative AI

PART 8: Follow the Project
Chapter 1: Preparing to Start a Business Using Generative AI
01 Writing a Business Plan Using ChatGPT
02 Creating a logo and poster (detail page)
03 Writing and Managing Cold Emails
Chapter 2: Creating Short-Form Ads Using Generative AI
01 Advertising Scenario Creation
02 Short-form video production

Chapter 4: Generative AI-Based Service Planning

PART 9 Service Planning Plan
Chapter 1 Service Planning Overview
01 Service Planning in the AI ​​Era
02 What is service planning?
Chapter 2: Identifying Problems and Creating Opportunities
01 Idea generation
02 Idea Generation Using Generative AI: Brainstorming
Chapter 3: Defining the Problem and Establishing Policy
01 Problem Definition
02 Service Definition and Policy Establishment
Do it!

PART 10 MARKET AND USER RESEARCH

Chapter 1: Market Environment and Competitive Service Analysis
01 Market Environment and Industry Analysis
02 Competitive Service Analysis
Chapter 2: Setting up Persona
01 What is Persona?
02 Setting up personas using generative AI
03 Persona Interviews Using Generative AI
Chapter 3: Establishing a Differentiation Strategy
01 SWOT Analysis
02 3C (Customer, Competitor, Company) Analysis
Do it!

PART 11 Web/App Service Planning
Chapter 1: Understanding Web/App Service Planning
01 What is web/app service planning?
02 Web/App Service Planning Process
Chapter 2 Understanding UI/UX
01 What is UI/UX?
02 Differences between UI and UX
Chapter 3 Information Architecture (IA)
01 What is an Information Architecture (IA)?
02 Information Architecture (IA) Design Using Generative AI
Chapter 4 Service Flow Summary (Flow Chart)
01 What is a Flow Chart?
02 How to Create a Flow Chart
03 Creating a Flow Chart
Chapter 5: Creating a Storyboard
01 What is a Storyboard?
02 Creating a Storyboard
Do it!
PART 12 Figma-Based Service Planning
Chapter 1: Understanding Figma
01 What is Figma?
02 Trying out Figma
Chapter 2: UI Design Using Figma
01 Setting up Auto Layout/Components
02 Plugin
Chapter 3 Figma Prototype
01 Starting a Prototype
02 Setting Interaction Triggers and Actions
03 Setting up animation
Do it!

Chapter 5 Artificial Intelligence (AI) and Management

PART 13: ENTERPRISES AND GENERATOR AI
Chapter 1: Generative AI and Management
01 Current Status of Generative AI Adoption by Industry
02 Preparation for the introduction of generative AI in companies
03 Management Problems Supported by Generative AI
Chapter 2: Corporate Generative AI Adoption Strategies
01 Strategies for Successful Generative AI Implementation
02 Benefits and Risks of Introducing Generative AI in Businesses
Chapter 3: Generative AI and Management Innovation
Think about it!

PART 14 Artificial Intelligence (AI) and Ethics
Chapter 1: Artificial Intelligence (AI) Ethics
Chapter 2: Ethical Issues of Artificial Intelligence (AI)
01 Ethical Principles of Artificial Intelligence (AI)
02 Ethical Issues of Generative AI
03 Responses to Ethical Issues in Generative AI
Think about it!

PART 15: The Development and Future of Artificial Intelligence (AI)
Chapter 1: Use of Artificial Intelligence (AI)
01 Business Innovation Using Artificial Intelligence (AI)
02 Future Education Using Artificial Intelligence (AI)
03 Creative activities using artificial intelligence (AI)
04 Human-AI Collaboration
Chapter 2: The Future of Artificial Intelligence (AI)
01 Changes related to artificial intelligence (AI)
02 The Future Role of Artificial Intelligence (AI) as Seen Through Film
03 Artificial Intelligence (AI) Regulation Outlook
Think about it!
References

Understanding and Using Generative AI to Prepare for the AI ​​Era

When discussing the 2020s, the word artificial intelligence (AI) is indispensable. AI development is progressing at a pace that humans cannot keep up with, and it is bringing about fundamental changes beyond mere IT advancements, transforming our lives and the entire business environment.


Transferring the knowledge and skills necessary to utilize generative AI

This book focuses on clearly understanding the changes brought about by generative AI and imparting the knowledge and skills necessary to effectively utilize AI.


The development and application of AI primarily takes place within a digital business environment.
However, as generative AI has evolved, its scope has expanded beyond that, into areas more closely related to our daily lives, such as music, movies, shopping, corporations, and contract review.
Therefore, understanding how to utilize AI has now become essential knowledge not only in the business field, but in all areas of our lives.


The smartest choice for both aspiring AI experts and non-AI professionals.

In the AI ​​era, not everyone needs to become an AI expert.
However, in modern society, knowledge and technology related to AI technology, particularly generative AI, have rapidly penetrated deeply into our daily lives in areas and methods easily accessible to the general public.
In particular, AI is being used in many fields such as smartphones, social media, online shopping, and personalized advertising.
Understanding and properly utilizing these technologies is essential for living in modern society.


Understanding AI technologies has already become an essential skill in the job market, and as AI becomes a powerful tool for data analysis and pattern recognition, leveraging it in business, scientific research, and even personal decision-making can lead to more accurate and efficient decisions.


Accordingly, this book not only facilitates systematic, in-depth learning for aspiring AI experts, but also helps non-specialists easily understand generative AI and apply it in various fields. It conveys the technical content of AI in a simple and concise manner, while also facilitating effective practical application.


This book will be the wisest choice for both those who dream of becoming AI experts and the general public who will encounter generative AI in real life.


[Note]

1.
The materials used in this textbook can be downloaded from the page below.

https://github.com/koreatechbigdatalab/GenAI_Project_Manage

2.
This textbook was written as of October 2023.
Subsequent updates may be excluded.


3.
Instructors who need PPT materials for lectures, please request them from 11% Publishing (11pro@11pro.kr).