Through my personal experience using AI in publishing this book, I have become convinced of this.
This means that for a considerable period of time, there will still be areas where humans alone cannot compete with AI. While AI can significantly increase machine-like productivity, the human role will still be essential to meeting the demanding expectations of consumers.
Maybe it has become more important.
This is because the level of similar results produced by artificial intelligence will be determined by the 'human touch' added at the end.

--- p.7

The British economic weekly magazine The Economist used the expression, “The post-pandemic global economy is like the ‘Mona Lisa.’”
Leonardo da Vinci's painting, Mona Lisa, is famous for its mysterious smile that makes it difficult to tell whether she is smiling, sad, or frowning. This is precisely how the post-pandemic global economy will be ambiguous.
Maeil Business Newspaper diagnoses that our economy is showing the "Mona Lisa's ambiguity" in that employment is increasing, especially in the service industry, and the stock market is booming even in a recession, but there is also the possibility of a slowdown in consumption and potential problems with real estate insolvency.
The key is how to overcome this hurdle of uncertainty.
In situations where crisis and opportunity intersect, the distinction between those who easily jump over the obstacles and those who stumble will become clear.
The difference lies in the ability to respond to change, and the first step is to understand what trends are currently emerging.

--- p.10~11

Although Koreans, accustomed to the 'hurry hurry culture', are said to be always busy, people's sense of time these days is clearly different from the past.
The 'cost-effectiveness of time' is given extreme importance, and the density of usage time has become very high.
It's not just because I'm busy.
This is because as the economic paradigm shifts from an ownership economy to an experience economy, time has become a resource as important as money.
In the past, showing off expensive possessions was important, but now it's an era where people brag about their travel destinations, restaurants, and hot places with certified shots.
In the past, we would enjoy one "weekend classic" per week, but now, with the abundance of OTT platforms, we watch "content" for hours a day.
All of this takes a tremendous amount of time.
In modern society, time is by far the most precious resource, and it has become natural to use it sparingly and pursue cost-effectiveness.

--- p.133

The pace of technological development is not linear but accelerating.
A representative example is Moore's Law, which states that the capacity of microchips doubles every two years.
But the pace of development of artificial intelligence far exceeds this.
Given that the computing power of chatbots is improving 100-fold every two years, it seems entirely possible that Nvidia CEO Jensen Huang predicted that in 10 years, chatbots will be a million times more powerful than they are today.
It's dizzying.
Even though it's been a year since 'ChatGPT' was introduced, it's already undergoing amazing changes, but how can it grow 100-fold every two years?
--- p.159

If you have to give over 900 prompts to draw a single picture, you might think, "I might as well just draw it myself."
This is the key.
It wasn't artificial intelligence, it was Alan who drew the picture using prompts.
To use an analogy, if artificial intelligence is the canvas, then the prompts are the brush and paint.
The emphasis in the creative process is on prompts, not artificial intelligence.
Even if we don't aim for the job of 'prompt engineer,' understanding prompts is essential if we want to navigate the new wave of artificial intelligence as 'homo prompt.'
--- p.169

The "myth of hard work" is collapsing as wealth polarization deepens during the 2008 global financial crisis and the 2020 COVID-19 pandemic.
Meanwhile, Korean society has grown based on individualism and meritocracy, emphasizing that “all success or failure depends on individual effort.”
But these days, the belief that success can be achieved through individual effort is fading.
According to social analysis by Conan Technology, Korea's 2030 generation has a strong tendency to view success as an 'innate' asset (brain, study, talent).
As upward mobility becomes more difficult, the value of effort is being shaken.
The myth of hard work has disappeared, replaced by things that are innate, such as family background, looks, and talent, things that not everyone can easily possess.
--- p.204~205

'The law of one price.' William Jevons, a 19th-century British economist, argued that identical goods can only have the same price, and that there can be no price discrimination.
We have been producing, selling, and purchasing goods under the premise that “one thing has one fixed price,” even if it is not strictly one thing.
Examples include concepts such as ‘regular price’ or ‘recommended retail price.’
But today, this premise is collapsing.
There is a saying in the airline industry that “even on the same plane, the price of each seat is different.”
Just like playing a game of ladders, consumers are more likely to pay different prices for the same products and services depending on when and which path they choose.

--- p.214

In anthropology, there is an expression called 'the stream of culture.'
This means that culture is not stagnant, but constantly changing, like a flowing stream.
We dip our feet into a stream somewhere and experience what the water is like now, but in reality, after some time, the culture I belong to is no longer the same as before.
The same may be true of the culture of marriage and family life, which is the most conservative and seems unchangeable.
Men and women have also changed from before.
--- p.283~284

Unlike consumers of the past, who had no choice but to listen to brands' stories in exclusive markets, today's consumers are offered a variety of options from a variety of sources.
Moreover, as quality has become more standardized, there is no longer any reason to insist on branded products.
According to research by consulting firm McKinsey, consumers are switching brands at an unprecedented rate.
The number of US consumers who have tried a new brand increased by a whopping 13%, from 33% in September 2020 to 46% in February 2022.

--- p.338

Considering South Korea's rapidly declining birth rate, the emergence of Liquid Polytan is inevitable.
As the low birth rate and aging population rapidly progress, the number of deaths has already surpassed the number of births, passing the "population deadcross" in 2020.
It is projected that by 2060, people aged 65 and older will account for half of the total population, and there are even statistics that predict that by 2750, Korea's population will be 0.
During periods of rapid population growth, it was efficient to build new cities or carry out reconstruction through large-scale master plans.
Once a city is created and buildings are built, demand is supported.
Regarding this, Professor Yoon Joo-seon of the Department of Architecture at Chungnam National University said, “Until now, the business model of the Republic of Korea Corporation has been ‘population.’”
However, in a situation where the population is decreasing, rather than standardized redevelopment, efforts to reinterpret the characteristics of the region and fill it with diverse content appropriate to that have become urgent.

--- p.362~363

It's time to look at care from a new perspective.
Caring for a ‘child’ is caring for a ‘parent’s career’, and caring for the ‘elderly’ through technology is protecting their ‘human dignity’.
Caring for your employees is an investment in the future of your organization.
In the increasingly individualistic and hectic pace of our 'minute-by-minute society,' we have all become beings in need of each other's care.
As an infrastructure that enables people to rise and live economically, the care economy will become the most important economic issue of our time, with enormous policy and industrial ramifications.

--- p.373