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Elon Musk
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Elon Musk
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Book Introduction
“The future is not something to be dreamed of, but something to be created,
“Whatever he imagines becomes reality!”

Genius or dreamer, hero or fraud?
Even amidst numerous controversies, I bet everything on a 1% chance.
Everything you need to know about Elon Musk, the greatest innovator of our time, who is changing the future of humanity!

The most talked-about book of 2023, "Elon Musk," written by Walter Isaacson, the author of the only official biography of Steve Jobs, has been published by 21st Century Books.
When you think of Elon Musk, what image comes to mind? The world's richest man, a leader in future industries, a nerd, a dreamer, a conman, a genius, a hero, an innovator, a braggart, a cold-blooded philanderer…
The public and media's assessment of Elon Musk is so polarized that it's hard to believe that one person has been called by such polar opposite nicknames.
While some revere him as one of the greatest innovators of our time and a hero who will save humanity, others criticize him as a problematic entrepreneur who can wipe out trillions of dollars in assets overnight with impulsive tweets and slips of the tongue.
He is an entrepreneur who turns the industry upside down with amazing innovations in every business he takes on, but behind the scenes, he also has the dishonorable reputation of being a dictator with zero empathy.
But he admits it coolly.
That I am not a normal person.


“If anyone is offended by me, I just want to say this.

I've reinvented the electric car, and now I'm trying to put people on rocket ships and send them to Mars.

Did you think I would be a calm and normal friend?”
- Elon Musk, appearing on [Saturday Night Live (SNL)]

Isaacson, who shadowed Elon Musk for two years and interviewed people around him to analyze him from various perspectives for this official biography, emphasizes that what the public knows about him is only superficial.
While it's true that "you can't talk about Elon Musk without talking about his devil mode and passion," it's also true that his childhood, which left him emotionally wounded and blocked, like post-traumatic stress disorder, contributed to his becoming like that.
He also says that this cool-headed nature, on the other hand, has been used as an advantage, allowing him to enjoy extreme risks and accomplish things that everyone says are impossible.
Isaacson, who says he has developed a deep understanding of Elon Musk after spending a considerable amount of time with him, poses a question to readers: “If he weren’t so eccentric, would he be the one leading us to the electric future and to Mars?”
Through Elon Musk's candid interviews in this book, you will not only hear about his side as an adventurer who challenges the impossible but never gives up, but also hear about surprisingly personal stories that have never been revealed before.
Without reading this book, you can't claim to know anything about Elon Musk, Tesla, SpaceX, artificial intelligence, the Mars exploration plan, or the future he will bring before our eyes.




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index
Recommender's letter
prolog.
The beginning of an epic quest

Chapter 1.
Passion for adventure
Chapter 2.
Trauma (Pretoria, 1970s)
Chapter 3.
Back to the Father's House (Pretoria, 1980s)
Chapter 4.
Science Fiction and Video Games (Pretoria, 1980s)
Chapter 5.
Escape (Leaving South Africa, 1989)
Chapter 6.
Heading to Canada (1989)
Chapter 7.
Queen's University (Kingston, Ontario, 1990–1991)
Chapter 8.
University of Pennsylvania (Philadelphia, 1992–1994)
Chapter 9.
Westward (Silicon Valley, 1994-1995)
Chapter 10.
Ziptu (Palo Alto, 1995-1999)
Chapter 11.
Meeting Justin (Palo Alto, 1990s)
Chapter 12.
X.com (Palo Alto, 1999-2000)
Chapter 13.
Coup (PayPal, September 2000)
Chapter 14.
Mars Exploration Plan (SpaceX, 2001)
Chapter 15.
Rocketman (SpaceX, 2002)
Chapter 16.
Father and Son (Los Angeles, 2002)
Chapter 17.
Leap (SpaceX, 2002)
Chapter 18.
Rocket Manufacturing Rules (SpaceX, 2002-2003)
Chapter 19.
Going to Washington (SpaceX, 2002-2003)
20th anniversary.
Founders (Tesla, 2003-2004)
Chapter 21.
The Birth of the Roadster (Tesla, 2004-2006)
Chapter 22.
Kwajalein (SpaceX, 2005-2006)
Chapter 23.
Launch failure (QUAZ, 2006-2007)
Chapter 24.
SWAT Team (Tesla, 2006–2008)
Chapter 25.
Taking Over Tesla (Tesla, 2007-2008)
Chapter 26.
Divorce (2008)
Chapter 27.
New Encounter (2008)
Chapter 28.
Third launch failure (QUAZ, August 3, 2008)
Chapter 29.
On the brink (Tesla and SpaceX, 2008)
Chapter 30.
Fourth launch (QUAZ, August–September 2008)
Chapter 31.
Tesla's Crisis (December 2008)
Chapter 32.
Model S (Tesla, 2009)
Chapter 33.
Privatization of Space (SpaceX, 2009-2010)
Chapter 34.
Falcon 9 Success (Cape Canaveral, 2010)
Chapter 35.
Remarriage (September 2010)
Chapter 36.
Tesla's Fremont factory (2010-2013)
Chapter 37.
Musk vs.
Bezos (SpaceX, 2013-2014)
Chapter 38.
Falcon landing (SpaceX, 2014-2015)
Chapter 39.
Second divorce (2012-2015)
Chapter 40.
Artificial Intelligence (OpenAI, 2012-2015)
Chapter 41.
Autopilot (Tesla, 2014-2016)
Chapter 42.
SolarCity (Tesla Energy, 2004-2016)
Chapter 43.
The Boring Company (2016)
Chapter 44.
Rocky Relationships (2016-2017)
Chapter 45.
Dark Hour (2017)
Chapter 46.
Fremont Factory in Crisis (Tesla, 2018)
Chapter 47.
Anxious Times (2018)
Chapter 48.
Aftereffects (2018)
Chapter 49.
An Unusual Encounter (2018)
Chapter 50.
Tesla's China Factory (Tesla, 2015-2019)
Chapter 51.
Cybertruck (Tesla, 2018-2019)
Chapter 52.
Starlink (SpaceX, 2015-2018)
Chapter 53.
Starship (SpaceX, 2018-2019)
Chapter 54.
Autonomy Day (Tesla, April 2019)
Chapter 55.
GigaTexas (Tesla, 2020-2021)
Chapter 56.
Musk's Children (2020)
Chapter 57.
A New Era of Manned Spaceflight (SpaceX, 2020)
Chapter 58.
Musk vs.
Bezos, Round 2 (SpaceX, 2021)
Chapter 59.
Starship's Daredevil Challenge (SpaceX, July 2021)
Chapter 60.
Solar Roof Installation Project (Summer 2021)
Chapter 61.
Celebrity Events (Summer 2021)
Chapter 62.
Inspiration 4 (SpaceX, September 2021)
Chapter 63.
Development of a new engine (SpaceX, 2021)
Chapter 64.
The Birth of Optimus (Tesla, August 2021)
Chapter 65.
Neuralink (2017-2020)
Chapter 66.
Conditions for Full Autonomy (Tesla, January 2021)
Chapter 67.
The Richest People in the World (2021-2022)
Chapter 68.
Father of the Year (2021)
Chapter 69.
Political Evolution (2020-2022)
Chapter 70.
War in Ukraine (2022)
Chapter 71.
Bill Gates (2022)
Chapter 72.
New Investments (Twitter, January-April 2022)
Chapter 73.
Twitter's acquisition (Twitter, April 2022)
Chapter 74.
Passion and Coolness (Twitter, April-June 2022)
Chapter 75.
Father's Day (June 2022)
Chapter 76.
Starbase Reform (SpaceX, 2022)
Chapter 77.
Optimus Prime (Tesla, 2021-2022)
Chapter 78.
Negotiation Terms (Twitter, July-September 2022)
Chapter 79.
Optimus unveiled (Tesla, September 2022)
Chapter 80.
Robotaxi (Tesla, 2022)
Chapter 81.
Culture Clash (Twitter, October 26-27, 2022)
Chapter 82.
Disruption Operation (Twitter, October 27, 2022)
Chapter 83.
The Vanguard (Twitter, October 26–30, 2022)
Chapter 84.
Content Censorship Issues (Twitter, October 27-30, 2022)
Chapter 85.
Devil's Advocate (Twitter, October 2022)
Chapter 86.
Twitter Blue (Twitter, November 2-10, 2022)
Chapter 87.
All In (Twitter, November 10-18, 2022)
Chapter 88.
Hardcore (Twitter, November 18–30, 2022)
Chapter 89.
Miracle (Neuralink, November 2022)
Chapter 90.
Twitter File (Twitter, December 2022)
Chapter 91.
Conflict with the Press (Twitter, December 2022)
Chapter 92.
Christmas Buzz (December 2022)
Chapter 93.
AI for Cars (Tesla, 2022-2023)
Chapter 94.
AI for Humans (X.AI, 2023)
Chapter 95.
Starship launch (SpaceX, April 2023)

Acknowledgements
People interviewed
References
annotation
Photo source

Detailed image
Detailed Image 1

Into the book
“If your father always calls you an idiot or a moron, isn’t your only reaction to shutting down anything inside you that’s causing you to express emotional issues that you find difficult to deal with?” This emotional shut-off valve made him cold and numb, but it also helped him become a risk-taking innovator.
Justin said, “Elon has learned to block out fear.
“If someone has blocked out fear, they would also have to block out emotions like joy and compassion,” he added.
The post-traumatic stress disorder he suffered as a child left him with an aversion to satisfaction.
(Omitted) “It was adversity that raised me.
So, the limit of pain that can be endured had to be very high.”
---"prolog.
From "The Beginning of a Grand Quest"

Reading became a psychological refuge for Elon.
Sometimes he would read for nine hours straight, from the afternoon until late at night.
Whenever the entire family was invited to someone's house for dinner, Elon would disappear into the house's study.
On days when I was in the city, I would wander the streets and eventually end up in a bookstore, sit on the floor, and lose myself in my own world.
He was also deeply into comic books.
The passion of superheroes dedicated to a single purpose particularly fascinated him.
“Everyone is always trying to save the world.
“If you think about it, it’s weird to wear underwear on the outside or a tight metal suit, but you’re trying to save the world anyway,” Elon says.

---「Chapter 3.
From "Father's House"

As Elon entered his teenage years, he began to feel that something was missing.
He says that neither religious nor scientific explanations for existence address the truly important questions: "Where did the universe come from and why does it exist?"
Physics could teach us everything about the universe, but it could not explain the reason for its existence.
It led to what he himself called an 'existential crisis of adolescence'.
(Omitted) Fortunately, he was saved by science fiction novels, a source of wisdom for children with special intellectual abilities and who enjoy playing games.
He swept through the science fiction sections of his school and local libraries and begged the librarians to order more books.

---「Chapter 4.
From "Science Fiction and Video Games"

In January 1999, less than four years after Elon and Kimball launched Ziptoo, Prudian called them into his office and told them that Compaq Computer had offered them $307 million in cash.
At the time, Compaq Computer was looking for ways to revitalize its AltaVista search engine.
The brothers split their 12 percent stake 60-40, leaving the 27-year-old Elon with $22 million and Kimball with $15 million.
Elon was surprised when the check arrived at his apartment.
“My bank account balance went from $5,000 to $22,005,000,” Elon said.

---「Chapter 10.
From "Home Fight"

Musk married Justin eight months ago, but they still haven't found time for a honeymoon.
Fatefully, he decided to go on his honeymoon in September, just as his colleagues were plotting to force him out.
He traveled to Australia to attend the Olympics, stopping in London and Singapore to meet with potential investors.
As soon as Musk left the country, Levchin called Thiel and asked if he would be willing to return as CEO, even temporarily.
When Till agreed, the rebels joined forces to confront the board and got other employees to sign a petition supporting their cause.
(Omitted) Musk figured out the reason four days after leaving the country.
An email sent to the board by an employee praising Musk's leadership and condemning the conspirators was also forwarded to him.
Musk felt taken by surprise.

---「Chapter 13.
From "Coup d'état"

Musk has a penchant for setting unrealistic deadlines, even when they don't necessarily need to be.
For example, he ordered that a test stand for a yet-to-be-built rocket engine be built within a few weeks.
“A sense of frantic urgency is our operating principle,” he repeatedly declared.
The sense of urgency was effective in itself.
This is what engineers say because it makes them think from first principles.
But as Mueller points out, it also had a psychologically damaging aspect.
“If you set an aggressive schedule that people feel they can accomplish, they will be more willing to put in the effort.
But what if you present a physically impossible schedule? Engineers aren't stupid, are they?
The morale will only drop.
That is Elon's biggest weakness.”
---「Chapter 18.
From "Rocket Manufacturing Rules"

Talullah watched in horror every night as Musk mumbled harshly in his sleep, sometimes screaming and waving his arms wildly.
“I kept thinking he was going to have a heart attack,” she says.
“Musk suffered from night terrors.
While I was sleeping, he suddenly started screaming and scratching me.
It was really horrible.
“I was really scared watching those desperate struggles.” Sometimes he would go to the bathroom and start vomiting.
“I was so stressed that I would run to the bathroom and scream and vomit, feeling like my stomach was going to turn.
“I used to stand next to the toilet and hold his head.” Musk has a high tolerance for stress, but by 2008 he was close to reaching his breaking point.
“In that situation, where I had to find a clever solution and come up with a solution again and again, I had no choice but to work day and night.”
---「Chapter 29.
From "Immediately"

Musk's interest in artificial intelligence has led to the launch of various related projects.
These include Neuralink, which aims to implant microchips in the human brain; Optimus, a human-like robot; and Dojo, a supercomputer that can simulate the human brain by training an artificial neural network with millions of images.
He also became obsessed with developing self-driving features for Tesla cars.
At first, these efforts were somewhat independent, but eventually Musk unified them all into a new chatbot company called X.AI to pursue the goal of artificial general intelligence.
(Omitted) Musk decided to go it alone by building a rival AI team to develop Tesla Autopilot.
---「Chapter 40.
From "Artificial Intelligence"

In early 2020, Musk decided to sell it all.
“I’m selling almost all of my physical possessions,” he tweeted three days before X was born.
“I’m not going to own a home anymore,” he told Joe Rogan that day, explaining the background to his decision.
“I think possessions weigh people down and become an excuse for aggression,” he said.
“In recent years, the word ‘billionaire’ has become a pejorative.
It's treated as if it were a bad thing.
People say things like, 'Hey, you're a billionaire, you should have all that stuff.'
Well, now I don't have that.
“What are you going to do?” After selling all of his California homes, Musk moved to Texas, and Grimes soon followed.
Musk mostly stayed in a small, standard-issue house in Boca Chica that he rented from SpaceX.

---「Chapter 56.
From "Musk's Children"

Bezos and Musk are similar in some ways.
Both men shook up the industry with their passion, innovation, and willpower.
Both men were blunt with their employees, readily rebuked them for their foolish actions, and were angry with those who doubted or opposed them.
And both men focused on envisioning the future rather than pursuing short-term gains.
Bezos was once asked if he knew how to spell "profit," and he replied, "Prophe-t."
But when it came to exploring engineering, they were different.
Bezos was systematic.
Musk's instinct was to push people to crazy deadlines, even if it meant taking risks.

---「Chapter 58.
Musk vs.
Bezos, from Round 2

Musk can be a grumpy man when he gets angry, and he often resorts to vicious behavior, especially on Twitter.
He tweeted a photo of Gates in a golf shirt with a potbelly alongside an image depicting a pregnant man.
“If you need to lose weight fast,” was his only comment.
Gates was genuinely puzzled as to why Musk was upset about his short-selling.
And Musk was equally puzzled that Gates was puzzled by it.
Musk texted me right after exchanging texts with Gates.
“At this point I'm convinced he's clearly crazy (and a complete idiot).
“Actually, I wanted to like him (sigh).”
---Chapter 71.
From "Bill Gates"

The curtain, engraved with a logo of Optimus's two hands forming a heart, parted in two.
Optimus, freed from his bonds, stood proudly and began to raise both arms.
“It’s moving, it’s working.” (Omitted) Musk also looked relieved.
“Our goal is to create a useful humanoid robot as quickly as possible,” he told the audience.
Musk has ultimately promised to build millions of robots.
“This means a future of abundance, a future without poverty.
We will be able to give people a universal basic income.
This is a fundamental transformation of civilization.”
---Chapter 79.
From "Optimus Public"

Musk's transformation of Twitter's corporate culture was one of the biggest in history.
Twitter has moved from a workplace that boasted the highest levels of nurturing culture, replete with free artisan meals, yoga studios, paid sabbaticals, and a focus on “psychological safety,” to the other extreme.
The reason he made the change wasn't just because of cost.
He preferred harsh and harsh environments where fanatical warriors could feel danger rather than psychological comfort.
Sometimes it meant he was breaking things, and it seemed like that could happen on Twitter too.
The hashtag #twitterdeathwatch began trending.
Technology and media experts have said goodbye to Twitter, saying it will soon be gone.
Even Musk himself laughed when he said he thought Twitter might collapse.
---「Chapter 88.
Among "hardcore"

Publisher's Review
Written by world-renowned biographer Walter Isaacson,
The only official biography Elon Musk has publicly mentioned!
From business giants like Jeff Bezos, Bill Gates, and Richard Branson to family, friends, colleagues, and competitors.

A surprisingly candid story, revealed for the first time to the world after two years of in-depth interviews with over 130 people, including Musk!

World-renowned biographer Walter Isaacson, former editor-in-chief of Time and CEO of CNN, returns with the story of one of the most controversial figures of our time.
The person he dug up after Steve Jobs was Elon Musk, a man who can make stock prices fluctuate with just a word and whose every move becomes a hot topic.

Elon Musk, who seemed to relish the public debate surrounding him, perhaps wanted to reveal his true feelings and be honest for once. Like Steve Jobs, Elon Musk chose Walter Isaacson as the person who would most objectively write his story.
And since you've decided to be honest about your life, I suggest you write your biography without any exaggeration.
Isaacson, who had been praising Elon Musk as an innovator who would change the world in the era following Steve Jobs, shadowed Elon Musk, a workaholic who worked over 100 hours a week, for over two years, attending his meetings, walking with him through the factory, and recording his story.
We also meet his family, friends, colleagues, and advisors to uncover a side of Musk that is not widely known to the public.
Isaacson interviewed over 130 people for this biography, including global business titans like Jeff Bezos, Bill Gates, and Richard Branson, as well as people who were once Musk's colleagues but became enemies after he was forced out of the company.
Anecdotes about Bill Gates, Jeff Bezos, and Larry Page give us a glimpse into the human side of these business giants that we don't often get to see.
The story of three failed rocket launches and the moment when he was on the verge of bankruptcy, and the humiliating incident of being kicked out of the company he founded due to a coup while he was on his long-delayed honeymoon, are as exciting as watching a movie.


This book, the result of years of hard work, offers a comprehensive and in-depth understanding of Elon Musk, one of the most innovative, complex, and controversial figures of our time, rather than a fragmented, anecdotal approach.
After reading this book, your perspective on Elon Musk will definitely change.

Elon Musk, the man who changed everything from underground to space!
Electric cars, private space travel, renewable energy, Hyperloop, OpenAI, humanoid robots, Twitter…
What will the future of the Earth he is creating, the Musk Universe, look like?


2021 was a great year for Elon Musk.
Time and the Financial Times named him "Person of the Year," he became the world's richest person, and SpaceX became the first private company to send a private crew into orbit.
Tesla has become a leading company in the global automobile industry, signaling the beginning of the electric vehicle era.
The atmosphere of the media, which had been looking at the goals he had set with skepticism, also changed.
“Few people have had a greater impact on life on Earth than Musk.
Favorable reviews began to follow him, such as, “He seems likely to have a greater impact on life beyond Earth than anyone else,” and “Musk has every right to claim to be the most truly innovative entrepreneur of his generation.”


People were deeply moved and cheered by his sense of mission when he said, “We are just trying to send people to Mars with SpaceX, realize freedom of information with Starlink, accelerate sustainable technology with Tesla, and free people from the tedium of driving.”
Of course, the pressure he put on his employees in the process of achieving that innovation was extremely inhumane.


Starting with PayPal, then Tesla, SpaceX, SolarCity, The Boring Company, Neuralink, OpenAI, the humanoid robot Optimus, and even his recent acquisition of Twitter, Musk is steadily building his own universe.
Will his ambitious plan to make Mars a second Earth, his dream of being born on Earth and dying on Mars, ever come true? Elon Musk, who has no interest in accumulating wealth, has sold all his homes and plans to invest the proceeds in other ventures.
If you are curious about the Musk Universe he envisions, read this book.
Through his words and actions, we will be able to see what kind of future he will change for humanity.

A geeky boy who was into science fiction and video games
How did you become an innovator of your time?
A book that allows you to look at Elon Musk from various perspectives and a balanced perspective!
Uncover the secret of your Jekyll and Hyde duality, with zero empathy!


Elon Musk, born in South Africa, suffered from school bullying as a child.
One day, a group of kids pushed him down a concrete staircase.
This incident left him badly injured, requiring a week in the hospital, but the emotional scars he received from his father were far greater than the scars on his face and body.
To the point where I was left with post-traumatic stress disorder.
To protect himself from his father, who constantly calls him an idiot, a moron, and treats him capriciously, his chosen response is to block out his emotions.
Moreover, because he suffers from Asperger's syndrome, a type of autism spectrum disorder, his empathy is bound to be lower than that of other people.
Isaacson argues that Musk's innate lack of empathy and his acquired emotional shut-off valve have made him a callous and unfeeling manager, but they have also helped him become a risk-taking innovator.
Musk also said, “It was adversity that raised me.
“So, the limit of pain I could endure had to be very high,” he said, admitting that the pain of his childhood made him stronger.

This book contains the side of a quirky boy who was different from others since childhood.
The story of his elementary school days, when he would spend 9 to 10 hours a day locked in his study reading science fiction and science books and dreaming about space, the story of his elementary school days when he was fascinated by video games and learned how to program himself to create a game called 'Blaster' and sold it to a magazine for $500, the story of his college days when he made money by demonstrating his entrepreneurial spirit, the story of his countless failures and successes before he became known as a businessman, etc., read like a coming-of-age novel.
The process of making everything he imagined a reality despite the ridicule of his competitors, the betrayal of his colleagues, and the frustration of failure makes the reader's heart race.


We also get to see his bittersweet love stories with the various women he fell in love with and fathered children with—Justine, Tallulah, Amber Heard, Claire Boucher (Grimes)—as well as a side of him known only to those close to him—his mood swings and bouts of anxiety, fear, and depression.


This book, which delves into Elon Musk, the human being before he became an entrepreneur, will help you understand where his ambitious dream of turning Mars into Earth began and how his seemingly reckless challenge is intertwined with his concern for humanity and sense of mission.
GOODS SPECIFICS
- Date of issue: September 13, 2023
- Page count, weight, size: 760 pages | 1,217g | 152*225*40mm
- ISBN13: 9791171170418
- ISBN10: 1171170416

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