The sequel to the 2023 first-half bestseller, "Marketing Designer"!
Highly recommended by Kwon Jeong-hoon (Jangsa Kwon Pro), Kim Gyeong-eun (Dan-a Teacher), Soho (Movereworks), Jang Moon-jeong, and Hakbi-gong!

A "funnel innovator" who built a 100 billion won company
Branding Know-How from World-Class Marketing Guru Russell Brunson
How to Strengthen Your Funnel: Turn Casual Visitors into Lifetime Customers and Prospects into True Fans

"Why don't they see the value of my product?" "Why isn't my profit steady?" The reason customers you worked so hard to attract through diligent advertising end up disappearing is because your brand is weak.
The second book in the highly acclaimed "Science of Startups" series, which first introduced the true value of funnel marketing in Korea, "Brand Designer," has been published.
While the previous work, "Marketing Designer," taught us how to design a sales funnel that drives purchases from attracting visitors, this book explains the "Lifelong Customer Conversion System" that consistently drives interest in the funnel.

How do customers go beyond one-time buyers to become "devoted fans"? The key to branding is for sellers to position themselves as "experts" and, in doing so, transform the lives of consumers.
Furthermore, it presents not just a ‘better product’ but a completely ‘new opportunity’.
Based on these two strategies, "Brand Designer" presents a framework that encompasses the entire customer journey, from the moment they are greeted to post-purchase management.
It's a tightly woven collection of successful marketing and branding tactics used by thousands of businesses, including storytelling, traffic generation, one-to-many selling, and presentations.
If you systematically follow the strategies and tactics in this book, people who were just customers will soon turn into your ardent fans.
And I will appeal like this.
“Please sell more!”

It is by no means a small volume, but there is not a single line of empty theory in it.
The author's practical marketing knowledge, gained through direct experience and insight, is vividly imbued.
Author Russell Brunson decided early on in his student days that he wanted to make money by selling something, and after going through many twists and turns, he finally understood the concepts of upselling and funnels.
He eventually built a marketing platform that generated $100 million in annual sales, and now serves as a marketing guru, attracting a passionate fan base around the world.
The author's story inspires us to believe that anyone can become a marketing expert.
That's why CEOs of countless American companies, including Wake Up Warrior, LadyBoss, and MIG Soap, admire his boundless passion for business.
"Brand Designer" is a textbook for all branders who strive to change the world by growing alongside their customers, rather than just being a flash in the pan.

Most marketers only want to promote the products they sell.
But they don't understand that their expertise is the key to selling the product.
You need to figure out how to convert casual visitors into lifelong customers and keep them coming back for more.
--- p.19-20, from the “Preface”

People may come onto my value ladder because of the products, but they stay because they have formed a relationship with the 'charming character' that I am.
--- p.29, from "SECRET 1 | Finding My Voice"

If I had focused solely on ClickFunnels sales, I wouldn't have been much different from my competitors.
I've created and delivered dozens of frameworks to my dream clients.
This would lead them to the successful results that their customers were looking for.
In this process, the customer builds a strong relationship with me.
Because I provided the framework and positioned myself as an expert.
So people will use the products and services I recommend (including the ones I created) within a framework that helps them achieve the results they want.
--- p.41, from "SECRET 1 | Finding My Voice"

You need to find your own voice by sharing your message and being consistent.
You need to figure out if there is anything in your message that could polarize people into true fans and haters.
We need to share our background stories and mistakes, and be transparent.
As time goes by, you will naturally become the leader the group needs.
--- p.70, from "SECRET 1 | Finding My Voice"

There are so many people who want to start a business.
But they start blindly without understanding the history of the market, the competitive ecosystem, or the areas suitable for working there.
If you truly want to succeed, you need to do the aforementioned tasks and then understand the market you can enter and create your own category.
Once you understand this, you'll be able to easily figure out where your disgruntled dream customers are currently congregating.

--- p.101, from "SECRET 3 | Three Core Markets or Desires"

However, many experts make the mistake of looking at other media and trying to come up with a 'better' or 'faster' improvement.
Those who haven't succeeded with the current medium don't want a better version.
I want something new.
--- p.116, from "SECRET 4 | New Opportunities"

If you tell the story of how you had a great awakening and structure that story properly, your prospects will have the same awakening and you will be able to sell them your product or service.
Customers will then find ways to logically justify their purchases and learn the terminology themselves.
You must learn how to speak in a way that leads people to enlightenment.
They will do the rest.
This time, you will be their guide, guiding them to the same realizations your guides gave you in the past.
This is the point.
--- p.185, from 「SECRET 7 | Epiphany Bridge」

The whole thing has to be designed so that people believe only one thing.
One thing is for sure: new opportunities are the key to achieving what your audience wants most.
If you make people believe this, they will come to you constantly like a giant domino falling.
That's all.
If you try to make someone believe more than one thing, it won't be an easy sell.
--- p.243, from "SECRET 11 | The Perfect Webinar Framework"

If the world were perfect, you could instill new faith with the Epiphany Bridge story, the big domino would fall, and you would have lifelong customers and followers.
Actually, that does happen.
A good epiphany story contains all of these things.

--- p.262, from "SECRET 13 | Three Secrets"

People say the content is great, but they've gone back to old patterns.
Because I didn't rewrite the stories in their hearts.
I almost changed someone's life, but I didn't succeed because I taught them the tactics before they could truly change their minds.

--- p.268, from "SECRET 13 | Three Secrets"

What if your first live webinar goes well? Should you automate it and then find another webinar topic? No! This is a huge mistake people make.
People start automating too early.
I ran over 60 Funnel Hacks webinars and then automated them.
I've been doing the same webinar every week for nearly a year.
Sometimes I did it six times a week.
In fact, I still do live webinars several times a month.

--- p.350, from "SECRET 16 | Testing Real-Time Presentations"

Many people create presentations they think are good and then put them straight into the funnel.
But if you don't deliver your presentation properly, you won't know what real problems people are facing.
After just five or six live presentations, you can spot the problem and fix it right away.
It is the small hinges that open and close the big door.
If your conversion rate increases from just 10 percent to 15 percent, your annual sales will increase from $1 million to $10 million.

--- p.339, from "SECRET 16 | Testing Real-Time Presentations"