{"product_id":"105375","title":"How 'Likes' Are Destroying the Planet ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVZOgRMF31WDjHY7Ru7U.png?v=1764959115\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e How 'Likes' Are Destroying the Planet \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/117865074\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e\u003cdiv\u003e Modern life is simple.\u003cbr\u003e Everything can be solved with just one smartphone.\u003cbr\u003e I do my financial work, read the news, and connect on Instagram.\u003cbr\u003e But few people realize that maintaining this digital world requires enormous energy and resources.\u003cbr\u003e Tracking the ever-growing digital infrastructure.\u003cbr\u003e - Son Min-gyu, Social and Political PD\u003c\/div\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe more you click 'Like', the heavier the Earth becomes!\u003cbr\u003e Capturing the World Map Redrawn by the War for Sovereignty Over Digital Infrastructure\u003c\/b\u003e \u003cbr\u003eA close analysis of the dynamics between China's \"Digital Silk Road\" and the Western countries that seek to block it.\u003cbr\u003e\u003cbr\u003e How exactly do the \"likes\" we click on social media travel to reach others? As we trace the path of \"likes\"—from smartphones to modems, submarine cables, and data centers—we discover that the digital world, once thought to be a virtual reality, actually possesses a massive physical entity.\u003cbr\u003e This book explores the massive infrastructure that makes up the digital world by tracing the path of \"likes,\" while also uncovering the true nature of the territorial wars waged by corporations and powerful nations to own it.\u003cbr\u003e What this process reveals is that we don't have much time left.\u003cbr\u003e Digital geopolitics accelerates the expansion of the digital world. \u003cbr\u003eWe will consume more digital content, we will like more, and the Earth will only get heavier.\u003cbr\u003e As we approach a hyper-connected society where everything—things, animals, and even the human brain—will be connected to the Internet, this book reframes our perception of the digital world and proposes new practices for a sustainable planet.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e At the beginning of the book\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1 ─ Digital Industry and Ecosystem:\u003cbr\u003e A relationship that is nothing more than a fantasy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Smart cities that protect the Earth's bedside\u003cbr\u003e The true environmental price smart cities must pay\u003cbr\u003e Mathematics in the name of nature\u003cbr\u003e - When the digital industry rewrites the future\u003cbr\u003e - The geography of 'likes'\u003cbr\u003e Pollution from digital technology: Awareness of the severity\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2 ─ At the pinnacle of smartphones\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - A Journey to the Heart of the Graphite Mine \u003cbr\u003e- Produce less to earn more?\u003cbr\u003e Estonia's Challenge to Complete Digitalization\u003cbr\u003e - The era of electronic purges\u003cbr\u003e - Other types of information are possible\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3 ─ Dark matter that creates immaterial things\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - MIPS or elements of unexpected materials\u003cbr\u003e - The dizzying scale of digital technology\u003cbr\u003e The Debt the Nano World Owes to the Environment\u003cbr\u003e - Pushing energy policy\u003cbr\u003e - In the digital vapor\u003cbr\u003e Honeywell: A Helping Hand or a Hurdle in Combating Climate Change?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4 ─ Cloud Exploration\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Data centers, factories of the digital age\u003cbr\u003e The unexpectedly powerful power of shared electric scooters\u003cbr\u003e - The end of anonymity\u003cbr\u003e - Expansion of the area called data\u003cbr\u003e - When America's 'Silicon Valley of the East Coast' Wants to Preserve Forests\u003cbr\u003e - The man who made the NSA anxious\u003cbr\u003e - Surveillance and contamination\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5 ─ The chaos caused by electricity\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - A storm raging through the clouds\u003cbr\u003e - Digital must continue no matter what. \u003cbr\u003e- Nervous Amsterdam\u003cbr\u003e - No selfies without coal\u003cbr\u003e - Will GAFAM bow down before Dominion Energy?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6 ─ Battle in the Arctic\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Technology for cleaner data\u003cbr\u003e - Very cold data center\u003cbr\u003e - The aesthetics of immateriality\u003cbr\u003e - Dam of Discord\u003cbr\u003e - Las Vegas of the Arctic Circle\u003cbr\u003e - A solution that will get us on a digital diet\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7 ─ The expansion of the digital world\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - High frequency for liberated machines\u003cbr\u003e - 5G: Ecological issues remain largely unknown\u003cbr\u003e - Towards the 'access gate'?\u003cbr\u003e - 16,777,216 nuances of blue\u003cbr\u003e - Red mechanism\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8 ─ If robots are worse polluters than humans\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Robots: Exponentially Growing Digital Activities\u003cbr\u003e - Pre-programmed human obsolescence strategy\u003cbr\u003e - Multinational corporations pursuing passive investment\u003cbr\u003e - Superintelligence that saves the Earth\u003cbr\u003e - Green giant vs. human?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e9 ─ 20,000 tentacles under the sea\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - A being that shines in the internet \u003cbr\u003e- Cables, fine white sand, and beach towels\u003cbr\u003e - Finding the time you've earned\u003cbr\u003e A Second Life for the Pipes of the Web\u003cbr\u003e - Risk of 'insufficient capacity'?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e10 ─ Geopolitics of Digital Infrastructure\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - A new highway in the Arctic\u003cbr\u003e - When China tries to unfold a 'digital silk road'\u003cbr\u003e Fiber Optic Cable Systems and Cable Laying Vessels: A Global Marine Epic\u003cbr\u003e - The day the military protects the network\u003cbr\u003e Europe's quest for digital sovereignty\u003cbr\u003e\u003cbr\u003e The path of the future\u003cbr\u003e Acknowledgements\u003cbr\u003e supplement\u003cbr\u003e main\u003cbr\u003e References\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eBut what exactly happens when you send an email or click the \"thumbs up\" button (the famous \"like\") on a social network? What is the geographical distribution of these billions of clicks, and what is their material impact? What ecological and geopolitical threats do they pose without our knowledge? This book addresses these very questions.\u003cbr\u003e ---From \"p.14, Preface\"\u003cbr\u003e\u003cbr\u003e We discovered that just as money has a color, the Internet has a color (green), a smell (like rancid butter), and even a taste (like salty seawater).\u003cbr\u003e The Internet also discovered that it makes a noise comparable to a giant beehive.\u003cbr\u003e In short, we have experienced the digital world sensorily, and through this experience, we have come to appreciate the extent of its excesses. \u003cbr\u003eThat's understandable, because simply sending a single \"like\" requires installing and operating a massive infrastructure that is probably the largest ever built by humans.\u003cbr\u003e We have built, so to speak, a magnificent kingdom of concrete, fiber optics, and steel, always on standby, obeying orders in a millionth of a second.\u003cbr\u003e The so-called 'Infrastructure World' is made up of data centers, hydroelectric dams, thermal power plants, and strategic metal mines.\u003cbr\u003e ---From \"p.18~19, Preface\"\u003cbr\u003e\u003cbr\u003e Thus, the use of terms like “green,” “sustainable,” and “eco-friendly” to promote digital technologies raises concerns that they could create dangerous illusions. \u003cbr\u003eThat's why there's a growing number of activists, entrepreneurs, and politicians asking questions that would have been dismissed as absurd only recently.\u003cbr\u003e They ask how digital technology (IT for Green) can help create a green environment when the digital industry itself is not green (Green IT).\u003cbr\u003e If you knew how and under what conditions the materials needed to implement the Internet of Things (IoT) we use in our daily lives are produced, you would probably agree that this question is very insightful and intelligent.\u003cbr\u003e ---From \"p.51, 1 Digital Industry and Ecosystem: A Relationship That Is Nothing More Than an Illusion\"\u003cbr\u003e\u003cbr\u003e The first (and in many cases only) encounter between consumers and the digital industry will be the smartphone itself.\u003cbr\u003e As you know, smartphones are beautiful things that spread the concept of purity. \u003cbr\u003eSo how can something so beautiful be dirty? The aesthetic perfection of an object intuitively repels what we might call contamination.\u003cbr\u003e ---From \"p.71, 2 At the Peak of Smartphones\"\u003cbr\u003e\u003cbr\u003e If you had to pay the full actual cost of riding an electric scooter, it would probably be much more expensive than it is now.\u003cbr\u003e So, would you be willing to pay such a high price for such a service? As for businesses, they understand that what will fuel the future prosperity of the digital industry is not the sale of computers or programs, but the commodification of data.\u003cbr\u003e As companies become more firmly rooted in the heart of the cloud, they become increasingly wealthy and, naturally, powerful.\u003cbr\u003e To constantly suck up more information, we will need to offer consumers services that are perceived as 'free' as bait. \u003cbr\u003e---From \"p.122~123, 4 Cloud Exploration\"\u003cbr\u003e\u003cbr\u003e Thirty percent of the total electricity required by Amazon Web Services comes from coal.\u003cbr\u003e The same goes for Netflix.\u003cbr\u003e This figure is even more impressive when you consider that 15 percent of global internet traffic is generated solely by online video platforms! Furthermore, companies like Adobe, Oracle, and LinkedIn rely on coal-fired electricity for 23 percent, 36 percent, and 23 percent of their energy mix, respectively.\u003cbr\u003e For Twitter, this number is said to be around 21 percent, so don't forget to keep that in mind the next time you tweet!\u003cbr\u003e ---From \"p.159, 5 The Great Chaos Created by Electricity\"\u003cbr\u003e\u003cbr\u003e There's good reason why we undertook a pilgrimage to the northernmost tip of Scandinavia in the winter of 2020.\u003cbr\u003e Because the Internet is so hot. \u003cbr\u003eSome components that make up a data center can reach temperatures of up to 60 degrees Celsius, but in an optimal operating environment, a data farm should be kept at a room temperature of between 20 and 27 degrees Celsius.\u003cbr\u003e Cooling systems, which are arguably energy-hungry, can “drain up to half of the total power consumed by a data center,” explains one information science professor.\u003cbr\u003e ---From \"p.165, 6 Battle in the Arctic\"\u003cbr\u003e\u003cbr\u003e It's interesting to note that the Internet shortens distances.\u003cbr\u003e But the Hibernia Express construction managers kept counting the kilometers.\u003cbr\u003e Not only was the Web supposed to erase national borders, but countries wanted to exercise sovereignty over their territories where cables passed.\u003cbr\u003e The digital industry doesn't ignore geography; it celebrates it. \u003cbr\u003eWeb designers know these facts better than anyone.\u003cbr\u003e ---From \"p.260, 9 20,000 tentacles under the sea\"\u003cbr\u003e\u003cbr\u003e But in 2015, Andrew Ellis, professor of engineering and applied sciences at the University of Birmingham in the UK, sounded the alarm.\u003cbr\u003e Our data production is growing too fast for our networks to handle, and if we continue this way, we will reach the limits of our systems in eight years, in 2023.\u003cbr\u003e The expression 'capacity crunch' appeared at this time.\u003cbr\u003e In response to this declaration, cable operators acknowledge that we are approaching the \"Shannon limit,\" the maximum amount of data that optical fiber can carry.\u003cbr\u003e They also acknowledge that there are bottlenecks, such as straits through which large quantities of strategic cables pass. \u003cbr\u003eIf an accident occurs at any one of these bottlenecks, it will have repercussions that will extend from continental to global levels.\u003cbr\u003e ---From \"p.267, 9 20,000 tentacles under the sea\"\u003cbr\u003e\u003cbr\u003e Whether for influence, economic growth, or network resilience, countries benefit from positioning themselves at the center, not the periphery, of the ever-expanding fiber-optic cable network.\u003cbr\u003e Could a single cable dramatically change the landscape, enough to overturn the central position held by Egypt and the Middle East on the route connecting Europe and Asia?\u003cbr\u003e ---From \"p.275, 10 Geopolitics of Digital Infrastructure\"\u003cbr\u003e\u003cbr\u003e Environmental concern is not built into the DNA of the Internet.\u003cbr\u003e If we were concerned about the environment, the network would not have existed at all, or at least not in its current form. \u003cbr\u003eThe reality is much more mundane than this.\u003cbr\u003e The Internet is a new tool for gaining power and money.\u003cbr\u003e The Beijing government realized early on that digital entertainment in the 21st century is ultimately a continuation of war by other means.\u003cbr\u003e We will always be consuming more digital content.\u003cbr\u003e Cables will continue to expand, and data centers will boast ever-more advanced capabilities.\u003cbr\u003e Because data is the new fuel for what we call the pursuit of power, prestige, influence, and prosperity—the eternal engine that propels history forward.\u003cbr\u003e And China and its competitors covet this.\u003cbr\u003e Ultimately, the geopolitics of the Internet and the new dynamics it shapes will intensify the vitality of digital industries and, consequently, their impact on the ecosystem.\u003cbr\u003e\n\n\u003c\/div\u003e  \u003cdiv\u003e---From \"p.282~283, 10 Geopolitics of Digital Infrastructure\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e★★2022 Veolia Environmental Book Award, Elina \u0026amp; Louis Powells Award Winner\u003cbr\u003e ★★ The most cutting-edge problem awareness that shatters existing stereotypes about the digital industry.\u003cbr\u003e\u003cbr\u003e Would reading e-books instead of paper books help the planet?\u003cbr\u003e The illusion that digital is harmless to the environment\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The advent of the digital age has liberated the human body from the weight of material things.\u003cbr\u003e With a single, palm-sized smartphone, we can stay connected to others, make payments without a wallet, access 1,000 books, 10,000 photos, an ever-expanding search engine, and even converse with artificial intelligence like ChatGPT. \u003cbr\u003eThe digital transformation in our daily lives is an innovation that reduces the number of items we need in our daily lives, making our hands lighter and more refreshing. It is also considered an \"environmentally friendly\" practice, like going paperless.\u003cbr\u003e\u003cbr\u003e But is that really true? This book argues that the idea that digital technology is as light as a feather, or even weightless, and that it helps solve environmental problems is simply a delusion.\u003cbr\u003e Estonia, for example, saves resources by digitizing 99 percent of its administrative tasks, replacing “the amount of paper documents equivalent to the height of several Eiffel Towers stacked on top of each other” with electronic documents.\u003cbr\u003e However, this cannot be considered a true saving, as it continuously consumes a huge amount of resources, including electricity and water, to keep electronic documents stored in a database. \u003cbr\u003eFurthermore, manufacturing a single smartphone requires “small quantities of metals with very specific chemical properties,” and the process of refining and packing these metals into the smartphone already accounts for “half the ecological footprint of the entire life cycle of the product.”\u003cbr\u003e Given this reality, why have we so far perceived digital transformation as environmentally benign, if not beneficial? The author identifies the digital industry's strategic marketing of the illusion of \"green IT\" as the culprit, and uncovers the truth they have desperately sought to conceal.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eDo ‘likes’ have color, smell, and taste?\u003cbr\u003e A sensory exploration of the digital underbelly, from submarine cables to data centers.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eDo you remember the fire at the SK C\u0026amp;C data center in Pangyo on October 15, 2022, which caused most services provided by Kakao, South Korea's largest mobile lifestyle platform, to go offline? This \"outage,\" which impacted the daily lives of countless people, is a frequent occurrence not only in South Korea but around the world. Within the data center industry, it even has a nickname: \"total darkness.\"\u003cbr\u003e The author argues that 'total darkness' not only causes discomfort, but also forces us to confront a paradoxical truth.\u003cbr\u003e Only when we are confronted with 'complete darkness' do we finally realize that the messages, emails, photos and 'likes' we have thought of as intangible virtual things beyond the screen of our smartphones cannot exist without a physical entity of massive scale.\u003cbr\u003e \u003cbr\u003eTo uncover this paradoxical structure of the digital world, the author explores the global landscape, following the footsteps of information and communication technology from the beaches of France to China, Northern Europe, and the Arctic. While clicking \"Like\" on social media is a simple and everyday action, transmitting that \"Like\" requires the deployment of seven layers of the Internet—modems, antennas, cables, and data centers—the largest and most expansive infrastructure ever built by humans.\u003cbr\u003e Intangible digital actions are often considered \"dematerialized\" because they are based on \"virtual reality,\" but they are actually much more material than we would like to believe.\u003cbr\u003e\u003cbr\u003e This book guides us through a sensory experience of the digital world, pointing out that, just like real, physical objects, the Internet has colors, smells, and even tastes. \u003cbr\u003eThrough this, we are faced with the fact that the 'cloud' where we store our data is not a clean white cloud but closer to a dark storm cloud; that self-driving cars are not autonomous as their name suggests because they are entirely dependent on information from nearby data centers; that the Internet, which we thought was free, is actually charging us by dataizing every single one of our Internet activities; and that, although we thought all wires had disappeared thanks to Wi-Fi and 5G, we need antennas that occupy the ground and submarine cables that fill the ocean to create this wireless world.\u003cbr\u003e In other words, we are living in a hyper-connected era where “we are more wired and connected to each other than ever before.”\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIs the Internet really stateless?\u003cbr\u003e A power struggle between superpowers over digital sovereignty\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eJohn Perry Barlow, a researcher at Harvard University's Berkman Center for Internet and Society, issued a manifesto in 1996 opposing Bill Clinton's telecommunications reform bill, arguing that the Internet network was \"a space for completely free expression.\"\u003cbr\u003e In this declaration, he states that the legal concept of a state is based on material things, and the Internet network is not material, so it cannot be applied.\u003cbr\u003e As John Perry Barlow argues, it's easy to think of the Internet as a space where national borders disappear, because we can communicate freely and without restrictions with people living across the ocean and on other continents within the Internet network.\u003cbr\u003e \u003cbr\u003eBut is the Internet truly the stateless space we know it to be? The author argues that the Internet network, in fact, is a material world with a vast infrastructure, and thus cannot be truly stateless. Furthermore, digital infrastructure is inevitably linked to geopolitical issues.\u003cbr\u003e Even if it's a multinational company's data center or an undersea cable, it has to be located somewhere on Earth.\u003cbr\u003e Every time digital infrastructure is built on their territory or in their waters, countries around the world want to exercise sovereignty over it.\u003cbr\u003e Because “data, accumulated in digital infrastructure, is the new fuel for what we call the pursuit of power, fame, influence, and prosperity—in other words, the eternal engine that propels history forward.”\u003cbr\u003e The digital industry is not unaware of this, and “rather than ignoring geography, it celebrates it.”\u003cbr\u003e \u003cbr\u003eThe author closely examines the dynamics between China's \"Digital Silk Road\" and the Western nations that seek to block it, and how the power struggle between corporations and major powers for central position in the Fourth Industrial Revolution is redrawing the world map.\u003cbr\u003e At a time when the importance of digital infrastructure is growing so much that a single submarine cable could completely upend the global stock market, who will seize the new advantage? Which country or company will curb this dominance? What measures will countries employ to protect their digital infrastructure? This book answers these questions one by one through a geopolitical exploration, helping us predict how the next decade of digital transformation will unfold.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIn the face of environmental issues accelerating the digital sovereignty war,\u003cbr\u003e What can we do?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIt's entirely possible that we will eventually reduce our Internet use, not because the network can no longer sustain us, but because species, the environment, and some values ​​dictate it.\u003cbr\u003e In short, restrictions on Internet use will likely be imposed for political rather than technical reasons (pp. 269-270).\u003cbr\u003e\u003cbr\u003e Digital geopolitics and the new dynamics it shapes are accelerating the rise of digital industries.\u003cbr\u003e This trend will ultimately encourage us to produce more data by consuming more digital content, and will extract enough data from us every day to fill the memory of nine 16-gigabyte iPhones. \u003cbr\u003eTo store all this data, data centers will become more numerous and larger, submarine cables will expand further, and the Earth will become increasingly heavier.\u003cbr\u003e The author analyzes how the geopolitical and environmental issues surrounding digital are so closely linked, and argues that the beginning of a new change can be for each of us to move beyond the illusions instilled by the digital industry and face this reality, our exact position.\u003cbr\u003e Because “this technology will be just as environmentally friendly as we make it – no more, no less.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “If we like to waste food and energy resources, digital technology will only exacerbate this tendency. \u003cbr\u003eOn the contrary, if we want to think beyond the limits and think about a sustainable Earth, we can gather an army of supporters in the blink of an eye.” As we approach the advent of a hyper-connected society where everything, from objects and animals to even the human brain, is connected to the Internet, the author’s voice, which reorganizes our perception of the digital and suggests new practices for a sustainable Earth, is definitely something we should listen to. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 17, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 364 pages | 490g | 145*215*17mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791187038924\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 118703892X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894495936554,"sku":"105375","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/364df56db2ec9ae4e80d969a022d4ab3.jpg?v=1765435644","url":"https:\/\/librairie.coreenne.fr\/en\/products\/105375","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}