The new guru of the American marketing industry
Funnel Hacker Who Completed Automatic Profits
Russell Brunson is coming!

For online business designers
The first volume of the 'Science of Startups' series has been published!

This is the first book in the 'Science of Startups' series by Russell Brunson, who has emerged as a new marketing legend by building a marketing company worth 100 billion won in one fell swoop.
We'll teach you step-by-step how to design a marketing system that ensures the entire sales process flows naturally, from the moment you write your first ad copy to the final moment when the customer clicks the purchase button.
Have you ever felt discouraged because no one clicked on your hard-earned ad? Have you ever been dismayed by a low conversion rate despite a high number of ad views? The real problem isn't the copy, the number of visitors, or the conversion rate.
The question is whether the entire marketing process is designed as a single, coherent process.
Once you understand this process, your customers will inevitably follow the path you create.

"Marketing Designer" teaches you how to design the entire sales process into a single, automated "marketing system" through meticulous analysis of consumer psychology and value-enhancing strategies in a saturated market.
This system exquisitely interweaves two core strategies: the "sales funnel," which describes the journey a prospect takes before making a purchase, and the "value ladder," which guides customers to products of higher value and price.
In it, good copy, a large number of visitors, and a high purchase rate cannot be considered separately.
The sophisticated combination of all these elements transforms sales channels from old-fashioned catalogs into marketing machines.
It automates the process of attracting new customers in near-limitless quantities and converting them into loyal customers.

Whether you're a marketer constantly exploring new tricks or a first-time online business owner, you can create a complete marketing system from start to finish by simply following the steps.
From measuring the "visitor temperature" of potential customers to gauge their level of interest, to creating customized funnel pages that understand customer psychology, to utilizing the "attractive character" strategy to drive continuous purchases, this book is packed with tips that anyone can immediately apply throughout the entire marketing process.

I was a junk mail addict.
My addiction started when I was twelve.
I clearly remember the night I became obsessed with junk mail and direct response marketing.
My father was watching television late into the night while doing some work.
Normally, your father would have told you to go to bed early, but for some reason that day, he allowed you to stay up late watching TV next to him.
---From the "Preface"

“Have you recovered from being stabbed in the back by Google?” “No, I stopped buying ads.
“I don’t know what to do now.” Then I heard my friend smile(!).
“Hey, we figured it out.
"I figured out how you can make money with advertising!" "What? How?" "Do you know how much McDonald's spends on advertising in its drive-thrus? $1.91.
“If you sell a hamburger for $2.09, that means you only have $0.18 left.” “I didn’t know.
But what does that have to do with my website? “Listen, after a customer orders a burger, the salesperson asks the following magic question:
'Would you like some fries and a cola to go with your hamburger?'
This upsell is $1.77.
"So McDonald's makes $1.32 per customer from upselling! That's eight times the profit from the original sale!" My friend said excitedly, but I didn't immediately realize what that had to do with me.
---From "SECRET0 | What is a Funnel"

'A confused customer inevitably refuses to buy.' This is a basic rule of marketing.
Most websites have too many buttons, too many actions to take, and too many menus leading to hundreds of other pages.
If there's one thing these websites are good at, it's confusing people.
Funnels, on the other hand, are designed for simplicity.
Although it may appear to be a website, each webpage and step only allows you to select one action.
There is a strategy behind why someone views a webpage and then follows it.
---From "SECRET0 | What is a Funnel"

“You need to know that there are two ways to get the lowest price on the market.
One is to lower the price of the product you are selling.
This means that the profit you make will be reduced accordingly.
Another is to increase the value of the product.
“If you increase the value but sell it at the same price, it doesn’t seem expensive at all.” I continued by explaining how I used the “hook, story, offer” framework.
“At first I started with one hook to grab your attention.
I said, "In the next 10 minutes, someone here will offer you $100,000 to buy this phone." Then, to increase people's perceived value of my phone, I told them a story about it.
Then I made a suggestion.
But what happened? In just a few minutes, the value of this phone jumped from $600 to $750,000.”
---From "SECRET2 | Hook, Story, Proposal"

In your business, the value ladder is your actual business plan.
It shows how you acquire customers, where you make money, and what results you help customers achieve.
A businessman who doesn't have a ladder of value isn't in business.
It's just selling some product or service.
---From "SECRET3 | Value Ladder"

"Instead of creating a separate pop-up, what if we made it the first page you see on our website? We'd create a page that acts as a gateway."
Make it so people have to enter their email address to get to the page they want! Just give them a good offer.
“It’s literally about pressuring people to get emails!” That’s why these types of pages are often called “squeeze pages,” using the word “pressure” to mean “to squeeze.”
---From "Start, Lead Funnel"

Once you get that first 'yes' from a customer, something very powerful happens in his mind.
They've already gone through the hard work of providing their information to the seller, and they're already on the solution funnel that the product offers, so it's much easier for them to say "yes" a second time.
Because the resistance to accepting the seller's offer has already disappeared.
So, it's a good idea to start by getting your customers or prospects to say "yes" to small things.
Then, you will be much more likely to say 'yes' to a much more expensive offer later on.
---From "Unboxing Funnel"

But the real important thing starts here.
Let's say the product you're selling costs $1,000 and you spend $900 on advertising for each unit you sell.
Then, for every product sold, you generate $100 in revenue.
But if you double the number of people clicking on your ads, your revenue will double, but your ad spend won't.
So in this case, your revenue is not $100, but $1,100. ($2,000 in sales - $900 in ads = $1,100 in revenue) So when your ad clicks double, your revenue doesn't just double, it increases by more than tenfold!
---From the "'Curiosity-Based Headline' Script"

People vote with their credit cards, which is the only way to vote in the marketplace.
Once the test is finished, you should look at the numbers.
These numbers will tell you exactly what you should change and what you should leave alone.
Based on those numbers, you should modify your funnel and then do a second test in the same way.
Then, after waiting a few more days, the market will tell you whether the newly introduced change is effective.
Then, based on those numbers, we make corrections and then test again.
We go through this testing process three or four times before finally finalizing the funnel.

---From "SECRET28 | Editing Funnels"