Recommended Real Estate Investing: It's Time to Get Back to the Basics!
Prologue To you who thinks Gangnam is a dream

Part 1.
Why now?

Chapter 1.
How did someone born with a net worth of 30 million won end up in Gangnam?
Let a smart home work smartly
How to Find Your Own Gangnam with an Eye for Location
The future of a person with the same amount of money five years from now
Find the 'guy who will do well in the future'

Chapter 2.
The key to beating the market with real estate investing is location.
Deepening regional decoupling following a prolonged bull market
As regulations are relaxed, jade becomes rarer.
The thing that holds up in a downturn is 'this'
Future wealth is tied solely to location.
[CASE STUDY] Capital Works Only When You Move Out of Your First Home

Part 2.
Find an apartment that will still appreciate in 10 years.

Chapter 3.
What is a good location?
A place where value increases over time
4 Golden Location Requirements to Know When to Buy
Good locations are everywhere
The difference between someone who knows their place and someone who doesn't
A good sense of place begins with knowing yourself.

Chapter 4.
How to Develop a Good Sense of Location for Rising Apartment Prices
[Step 1] Analyzing Intrinsic and Extrinsic Values
Step 2: Selecting a Dynamic Location for Asset Quantum Jumps
Step 3: Finding the Optimal Location through Market Grouping
Step 4: Finding Apartments with Local Connections

Chapter 5.
Pay attention to promising locations and transportation networks under construction over the next three years.
The new transportation network will change the metropolitan area's location hierarchy.
A Big Bang in Job Accessibility: The Extension of the Shinbundang Line and Line 8
Tectonic shifts in the southwestern part of the metropolitan area, the Seohae Line and the Shin Ansan Line
Wolgot-Pangyo Line, which cuts across the country
Small but powerful, high-quality lines: the Sillim Line and the Dongbuk Line
[CASE STUDY] When I took my eyes off the subscription, I saw more opportunities!

Part 3.
Practical strategies for switching to increase your wealth level

Chapter 6.
A stepping stone strategy for single-home owners
Expand your assets by switching, not moving.
[Beginner's Guide] Easily Switching from One Home to Another
[Replacement of Heavy Water] Smartly Switching to a Temporary First-Generation Second Home
[The Expert's Switch] Switching to the Silk Road: Gaining Capital Gains and Tax Exemptions Through Maintenance Businesses
[PLUS STUDY] Utilizing the Alternative Housing System More Efficiently
[Super Expert's Transfer] Riding the High-End Express Train with a 3-Step Strategy
[PLUS STUDY] Acquisition, Holding, and Transfer Tax-Saving Strategies for Multiple Homeowners and Investors

Chapter 7.
Homeownership Strategies for the Homeless
Should I wait for the subscription or trade the key?
Develop a housing strategy that's right for you with "My Home Litmus."
[CASE STUDY] Entering Gangnam in your 30s with a well-chosen stepping stone!

Part 4.
A project to find your own Gangnam by life cycle, with a quick guide.

A young 20-something with little start-up money buys his first home.
Finding a home for newlyweds in their 30s who value proximity to work
A transition for couples in their 40s and 50s who prioritize their children's education.
Resetting the 6070s' nest egg for a comfortable retirement
[CASE STUDY] Build a retirement nest egg without spending a penny!

“The era of one-on-one fighting,
“One choice can determine ten years of wealth!”

Positioning techniques for simple and comfortable investing even in a bear market

“When I look back on my 30s, when I was running around here and there, saying I would make 1 billion won in 10 years, 80% of what made me who I am today was ‘location.’
Most investments made in poorly located properties, lured by promises of tax savings and short-term profits, ended in failure. However, investments made after thorough analysis and confirmation of excellent locations have all yielded significant returns.
I fell in love with the charm of that place.
“I wandered around with the intention of memorizing the map of Seoul and the entire metropolitan area in my head, and I developed a sense of recognizing the location at a glance.”

This is the true story of author Hwolhwol (Park Sung-hye), who is active as a homeownership mentor on shows such as 'Passion's World Tour', 'Salaryman Rich TV', and 'Home Economy TV'.
Although he is now a location analysis expert and has helped countless people find their way to home ownership, he experienced a lot of trial and error at first, just like any other person.
The old semi-basement villa in Namyangju that I bought simply because it was cheap was sold at the market price, with only the repair costs blown, as I couldn't find a tenant. In addition, the subscription rights in the local core area didn't increase while I held them, so I only had to pay taxes.
One day, I blew all my deposit and ended up in bed.

On the other hand, the 100 million won Gangnam Bokgeumjari apartments, which everyone was discouraged from moving into because they were called “half-price apartments,” have created a lot of seed money thanks to their excellent location.
Even though it was a half-price apartment where one could not own the land, the jeonse price was higher than the selling price because it was located in Gangnam.
He was finally able to start spreading his wings by using the deposit for the house he had worked hard to secure.
In this way, he experienced the 'miracle of location' by turning his net worth from a mere 30 million won to a whopping 3 billion won in just 10 years after purchasing his first home.

“As I continued to invest, my investments became increasingly narrowed to newly built apartments or ‘places where new construction is planned’ in prime locations in Seoul and the metropolitan area.
“From some point on, ‘location’ became the top priority for me in deciding on investments.”

In this book, the author clearly states that becoming a multi-homeowner is not the only way to climb the wealth ladder.
Anyway, it is a world where it is difficult to buy a lot of real estate due to various regulations.
How can an office worker, toiling away all day at work, manage dozens of accounts? As the number of accounts grows, investing becomes increasingly difficult, mental exhaustion grows, and taxes only increase, ultimately leaving me with less money than I expected.


The author says that if you have a good sense of location, you can live well even if you buy just one house.
If I buy the best item I can afford, the one that won't fall off, I can live comfortably in it, make a profit from the price difference, and with that money, I can move to a more luxurious area and finally settle down in the place of my dreams.
And all of that know-how is revealed in this book.

“If you know the ladder of emergency
“I see the next investment destination!”

From analyzing the market to seizing undervalued opportunities,
A transportation network boom that could explode within 5 years…

People who don't know the location well tend to stay in the same house or move horizontally within the same location, thinking, "How can this place possibly get any better?" when an opportunity comes.
On the other hand, people with a good sense of location do not miss the opportunity to move to more prime locations when the price gap between their area and a more upscale area narrows.


The point here is ‘market price’.
In this book, the author reveals a location analysis method that will help you identify and secure the fastest-growing positions.
This is not simply a matter of using 'intuition' gained through experience, but rather a scientific and systematic analysis based on geographical relationships, price rankings, and transportation networks.
The position is very scientific, there is a reason to go up and a reason to stay the same.
The author has packed the book with techniques for grouping stocks to identify investment areas with available funds and determine which are the best locations, as well as techniques for tracking stocks to identify undervalued areas before others.
You can learn the author's excellent sense of positioning, which has allowed him to secure the fastest-growing spots.


This book is also full of locations that are sure to rise over the next three years due to favorable transportation network conditions.
The transportation network boom mentioned here is not some pipe dream that will only come true in 20 or 30 years.
We have selected influential routes that have already begun construction and are showing promise, and are expected to cause a seismic shift in the price rankings of Seoul and the metropolitan area, and have included only the 'tangible' good news.
Here, we will generously share our unique investment know-how, including how to spot transportation network opportunities before others and when to switch when transportation network opportunities arise.


Raising the wealth class in one fell swoop
A smart, practical strategy for single-home owners to switch homes!

The latest tax-saving strategies since the Yoon Seok-yeol administration
A comprehensive overview of key locations by life cycle

Above all, the highlight of this book is the 'Single Home Owner's Switching Strategy', which the author himself has verified through practical experience.
Ironclad lending regulations and taxes are a persistent obstacle and headache for those who dream of switching.
Because of this, some people give up on switching altogether, while others groan at the unexpected tax bomb they face during the switching process.


In this book, the author has generously included the core know-how of switching experts.
A true expert is not swayed by regulations.
Rather, they actively use the regulations as a springboard to run into the fast lane that others cannot follow.
This book will teach you how to own two homes while remaining tax-free, and how to use tax exemptions to move more smoothly into a higher-class area than others.
In addition, it includes everything from the newly established coexistence rental system under the Yoon Seok-yeol administration to the deregulation policy for first-time homebuyers.

In this book, the author also introduces key locations that are perfect for each person's life cycle, from those just starting out in society, to couples in their 30s who need to secure a home after marriage, to couples in their 40s and 50s raising school-age children, to couples in their 60s and 70s who need to enjoy a comfortable retirement.
It is realistically difficult for a family of 3-4 people who are married and have children to practice 'body tech' in an old, cramped apartment or villa.
But that doesn't mean you have to sigh and give up on changing gears, nor does it mean your entire family has to endure an uncomfortable life.
The author emphasizes that real estate is not only an investment, but above all, a family's treasure trove, and that the family's body and mind should be comfortable.
Therefore, the core locations for each life cycle that Hwolhwol introduces are meticulous 'personalized solutions' that consider the reader's age, family structure, living area, and even the amount of seed money to find 'my own' Gangnam.
Whether you're a homeless person unsure of which home to buy, or a single-home owner wondering where to move to for a successful investment and living experience, this book will help you find your own Gangnam.


Having lived as a 'homeless snail' until she had a child, the author knows better than anyone the heartache and sadness caused by homelessness.
That is why I was able to become a 'homeownership mentor' to 500,000 people by taking on anyone's story as if it were my own, sometimes crying and laughing together, and sometimes giving 'hard-hitting' advice with a cool-headed judgment.
If you've given up on your desire to buy a house because you initially had little money to start with or because house prices have risen too much, it's time to get your mind back on track.
The author's unique sense, gained through his extensive experience of Seoul and the surrounding metropolitan area, will provide those without a home with a first home and those with one home with a roadmap to wealth that will ultimately lead them to Gangnam.