{"product_id":"105677","title":"Foodopoly ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYHQoA0LHu7UoPDDZNM2IixDEIjyx.png?v=1765123616\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Foodopoly \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/95712936\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Foodopoly is a combination of the words food and monopoly.\u003cbr\u003e That is, it means ‘food monopoly.’\u003cbr\u003e Author Winona Houter currently runs an organic family farm and participates in the local food movement. \u003cbr\u003eBut as one of America's most respected food activists, Houter believes the local food movement isn't enough to solve the food and ecological crises.\u003cbr\u003e In \"Food Poli,\" she targets the real cause of the problem.\u003cbr\u003e Foodopoly is the control of food production by a few large corporations, preventing farmers from growing healthy produce and limiting consumer choices at the grocery store.\u003cbr\u003e Political power also supports this.\u003cbr\u003e\u003cbr\u003e 『Food Poli』 is based on a deep understanding of the history and field of agriculture and food.\u003cbr\u003e This book tells the shocking and true story of what happens behind the meat, vegetables, grains, and milk we eat almost every day.\u003cbr\u003e It also lifts the curtain on agricultural policy, an area that few people know about but is incredibly important. \u003cbr\u003eIt shows how agricultural policy has been hijacked by lobbyists, used to support large corporations like Cargill, Tyson, Kraft, and ConAgra while driving out independent farmers and food processors.\u003cbr\u003e Houter argues that solving the agricultural and food crisis requires a complete structural change – not just individual choices but also political change.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e preface\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1: Farm and Food Policies Run Wild\u003c\/b\u003e\u003cbr\u003e 1.\u003cbr\u003e Let the young people leave the farm!\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2: Integrating All Links in the Food Chain\u003c\/b\u003e\u003cbr\u003e 2.\u003cbr\u003e Junk food promotion forces\u003cbr\u003e 3.\u003cbr\u003e The Walmartization of the food chain\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3: The Agricultural and Organic Industries: Putting Profits Before People\u003c\/b\u003e\u003cbr\u003e 4.\u003cbr\u003e Green dinosaurs no longer live in California\u003cbr\u003e 5.\u003cbr\u003e The Paradox of Organic Food\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePart 4: Relaxing Food Safety Regulations\u003c\/b\u003e\u003cbr\u003e 6.\u003cbr\u003e Food that is becoming poisonous\u003cbr\u003e 7.\u003cbr\u003e Animals soaked in drugs\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 5: The Story of Factory Farms\u003c\/b\u003e\u003cbr\u003e 8.\u003cbr\u003e Cowboys vs. Meatpackers: The Last Cattle Drive\u003cbr\u003e 9.\u003cbr\u003e pig-like pursuit of profit\u003cbr\u003e 10.\u003cbr\u003e modern-day serfs\u003cbr\u003e 11.\u003cbr\u003e milking\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 6: Theft of Life\u003c\/b\u003e\u003cbr\u003e 12.\u003cbr\u003e Commercializing Life: The Birth of Life Science Companies\u003cbr\u003e 13.\u003cbr\u003e David and Goliath\u003cbr\u003e 14.\u003cbr\u003e The Future of Food: Science Fiction or Nature?\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 7: Building the Political Power to Challenge Foodopoli\u003c\/b\u003e\u003cbr\u003e 15.\u003cbr\u003e Eat politically, act politically\u003cbr\u003e 16.\u003cbr\u003e For a bright future\u003cbr\u003e\u003cbr\u003e Release: Who Should We Fight? - Chae Hyo-jeong\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3232\/MidCate004\/323133400.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The food system is in crisis due to the integration and organization of how we produce food and the food industry itself. \u003cbr\u003eTo address this, we must go beyond focusing on consumer choices and take a closer look at the corporate, scientific, industrial, and political structures that underpin this unhealthy system.\u003cbr\u003e The fight over this will be about more than personal choices and voting with our forks.\u003cbr\u003e We need old-fashioned political activism.\u003cbr\u003e The goal of this book is to uncover what the problem is and why we need to do much more than create food hubs and expand farmers' direct sales channels.\u003cbr\u003e We must confront head-on “foodopoly” – the phenomenon where a small number of corporations control our entire food system, from seed to plate.\u003cbr\u003e --- p.16~17\u003cbr\u003e\u003cbr\u003e Most consumers (people who eat food) view food as the most important element for sustaining life.\u003cbr\u003e But big business sees our kitchens and stomachs as profit generators. \u003cbr\u003eThe unwavering determination of a few powerful multinational corporations to centralize ownership and control of food production and distribution systems has led to unprecedented consolidation across the entire food chain.\u003cbr\u003e Food and agricultural products have been reduced to a form of currency that causes quarterly net income fluctuations on the income statement.\u003cbr\u003e The value of these products is assessed in terms of return on investment or merger and acquisition opportunities, which determine the parent company's strategy.\u003cbr\u003e The value is described in Wall Street terms like deals, synergies, diversification, and blockbuster game changers.\u003cbr\u003e --- p.27\u003cbr\u003e\u003cbr\u003e McDonald's, Burger King, and Wendy's account for 73 percent of fast food sales, including hamburgers.\u003cbr\u003e McDonald's, the largest single buyer of beef, buys 454,000 tons a year, paying about $1.3 billion.\u003cbr\u003e The market dominance of these fast-food chains has led to further consolidation in the beef industry. \u003cbr\u003eAs a result, beef processing has become the most concentrated industry in the livestock sector.\u003cbr\u003e Feedlots are also growing larger to sell cattle to an increasingly consolidated meat industry.\u003cbr\u003e Based on current market share, just four companies (Cargill, Tyson Foods, JBS, and National Beef) slaughter more than 80 percent of cattle.\u003cbr\u003e --- p.236\u003cbr\u003e\u003cbr\u003e Not long after, USDA inspectors in the United States called HACCP an acronym for “Have A Cup of Coffee and Pray.”\u003cbr\u003e As the meatpackers hoped, HACCP created a \"self-regulatory system\" for companies, and inspectors began monitoring plant records rather than inspecting the meat directly.\u003cbr\u003e If HACCP had required the industry to develop sanitation plans to address the situation and allowed inspectors to conduct real-time microbiological tests, the new system would have improved meat safety. \u003cbr\u003eBut this was far from the intention of implementing HACCP.\u003cbr\u003e --- p.188~189\u003cbr\u003e\u003cbr\u003e The greatest virtue of this book is that it goes beyond simply talking about 'what' is happening in the food production system and 'how' dangerous it is, and persistently asks 'why.'\u003cbr\u003e The question of why this is happening ultimately leads us to find out who is causing this.\u003cbr\u003e It is the foodopoli, the power that monopolizes and dominates the food production system.\u003cbr\u003e Familiar food polyglots like Pepsi, Kellogg, Nestlé, Hershey, and Unilever appear, as well as infamous global food companies like Monsanto and Cargill. \u003cbr\u003eIf this were Korea, would it be possible to reveal the monopolization process of Cheil Jedang and its successor CJ Food affiliates, which began with the saccharin smuggling business? By revealing the names of corporate executives, law firms and consulting firms involved, and their political lobbying and connections?\u003cbr\u003e A movement that only talks about the structure of evil and does not ask about the perpetrators of evil cannot improve the structure.\u003cbr\u003e The 'anti-monopoly law' that I consistently heard in this book is a message that both the structure and the subject of monopolies must be dismantled.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.455~456\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eHow was Foodopoly created?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Most consumers (people who eat food) view food as the most important element for sustaining life.\u003cbr\u003e But big business sees our kitchens and stomachs as profit generators.”\u003cbr\u003e Chapter 1 of 『Poodopoli』 begins with this sentence.\u003cbr\u003e It can be said that the entire book is contained in this sentence. \u003cbr\u003eAs of 2010, Cargill, Tyson Foods, JBS, and National Beef produced 80% of the beef cattle in the United States.\u003cbr\u003e And Smithfield, Tyson Foods, JBS, and Excel produced 66% of America's pork.\u003cbr\u003e The proportion of pigs raised on factory farms, including these companies, increased from 30% in 1992 to 65% in 2007.\u003cbr\u003e The broiler industry is in a similar situation.\u003cbr\u003e As of 2010, the top five poultry producers—Tyson Foods, JBS\/Pilgrim's Pride, Sanderson Farms, and Koch Foods—accounted for 70% of the broiler meat consumed in the United States.\u003cbr\u003e How was this possible? The answer is \"vertical integration.\"\u003cbr\u003e Unlike the traditional individualized method, now food production, processing, and distribution are all done by one company.\u003cbr\u003e For example, Tyson Foods raises cattle in factory farms, slaughters and butchers them in its own slaughterhouse, and then supplies them to McDonald's. \u003cbr\u003eThis vertical integration is in line with the manufacturers' strategy to maximize profits.\u003cbr\u003e It is also a result of the demands of fast food companies such as McDonald's.\u003cbr\u003e\u003cbr\u003e In the United States, McDonald's, Burger King, and Wendy's account for 73 percent of fast food sales, including hamburgers.\u003cbr\u003e McDonald's, the largest single buyer of beef, buys 454,000 tons a year, paying about $1.3 billion.\u003cbr\u003e The market dominance of these fast-food chains has led to further consolidation in the beef industry.\u003cbr\u003e\u003cbr\u003e And what poured oil on the fire was the alliance of agro-industry, finance capital, and political power.\u003cbr\u003e Under the slogan “go big or go home,” they created money and changed laws to eliminate small farmers and transform agriculture into a monopoly centered on corporate farming. \u003cbr\u003eAuthor Winona Houter describes this “food monopoly” as Foodopoly, a portmanteau of “food” and “monopoly.”\u003cbr\u003e The history of American agriculture can be summed up in one word: the history of monopolies.\u003cbr\u003e 『Food Poli』 reveals this process of monopolization through “meticulous research” on the agricultural and organic industries, the meat industry including livestock farming, and the life sciences industry.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe Paradox of Organic Food\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The same goes for organic foods.\u003cbr\u003e In the United States, organic food has grown from small-scale home-grown production to an industry dominated by food corporations, with annual sales of approximately $30 billion (as of 2011).\u003cbr\u003e Organic food, once popular as an alternative to the corporate-controlled food system, is now controlled by mega-food corporations.\u003cbr\u003e Today, 14 of the top 20 food processors have either acquired organic brands or launched their own organic brands. \u003cbr\u003eWhole Foods Market dominates the U.S. natural foods retail sector, while United Natural Foods dominates distribution.\u003cbr\u003e\u003cbr\u003e As organic and natural foods became profitable businesses, Walmart also got in on the action.\u003cbr\u003e Known for its ultra-efficient distribution network, the giant announced in 2006 that it would increase the number of organic products it sold and sell them at a 10 percent premium over conventional products.\u003cbr\u003e But what Walmart calls organic is different from what many consumers expect from organic products.\u003cbr\u003e It partners with major food companies to create organic versions of processed foods already sold in Walmart stores.\u003cbr\u003e It also makes processed foods organic by replacing high-fructose corn syrup with sugar made from sugarcane and eliminating preservatives. \u003cbr\u003eWalmart's fresh food executive admitted that the organic market entry was simply a marketing ploy, saying, \"Organic farming is simply a different way of farming, no better or worse than anything else.\"\u003cbr\u003e\u003cbr\u003e All this was possible because the Department of Agriculture created a “streamlined” certification process for international trade and commerce.\u003cbr\u003e In the organic food sector, too, the alliance of agro-finance and political power exerted its influence.\u003cbr\u003e Maud Barlow, author of \"To Whom the Waters Belong,\" observes:\u003cbr\u003e “Houter makes it clear who is responsible for the food crisis.\u003cbr\u003e “It is the political and agricultural leaders who profit from a food system dominated by large corporations.”\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePolitical change is needed, not just personal choices.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e There are several books that reveal the structure and problems of the food production system. \u003cbr\u003eIf the story of \"Foodopoli\" had stopped here, it wouldn't have been so compelling.\u003cbr\u003e But this book goes a step further, revealing who is doing this and why, by revealing the names of the giant monopolies.\u003cbr\u003e In 'Unlock', political scientist Chae Hyo-jeong makes this point:\u003cbr\u003e “A movement that only talks about the structure of evil and does not ask about the perpetrators of evil cannot improve the structure.”\u003cbr\u003e Author Winona Houter currently runs an organic family farm in The Plains, Virginia, and is a part of the local food movement.\u003cbr\u003e But as one of America's most respected food activists, Houter believes the local food movement isn't enough to solve the food and ecological crises.\u003cbr\u003e Because the movement to become good producers and consumers alone cannot dismantle food politics. \u003cbr\u003eSolving the agricultural and food crisis requires a complete structural change – a political shift as well as individual choices.\u003cbr\u003e Since Foodopoli is already an alliance of agro-industrial, financial, and political power, the movement against it must also be highly political.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePeople on the other side of Foodopoli\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e However, 『Poodopoli』 does not move towards very radical labor politics or the political power of the peasants.\u003cbr\u003e It seems to demand a level of dismantling of monopolies and strong regulation of finance capital comparable to the New Deal era of the 1930s.\u003cbr\u003e But what were popular demands then now sound like the demands of a radical minority.\u003cbr\u003e The government is openly promoting deregulation for the freedom of business and allowing virtually unlimited market freedom.\u003cbr\u003e In this era, even the 'anti-monopoly law' has become a radical claim. \u003cbr\u003eHowever, it was not the goal of socialism or communism, but a demand for a 'normal market economy' to escape from the state of panic, and it was also the goal pursued by free market advocates to keep the market safe and healthy.\u003cbr\u003e In that respect, this book differs from the perspectives of Vandana Sivana, who criticizes the food industry system from an anti-colonial perspective, and the radical animal rights and anti-capitalist right to life movements that oppose anthropocentrism.\u003cbr\u003e But that difference brings into play a subject that has often been neglected in discussions up to now as the subject of the anti-monopoly movement.\u003cbr\u003e It is the small farmers and family farmers of the industrial countries on the other side of the food system, as well as the workers and citizens at risk who are oppressed under the food system.\u003cbr\u003e The anti-monopoly front against food politics creates a new front of solidarity connecting farmers, workers, and citizens in advanced countries. \u003cbr\u003eAs you read the book, you may see an American-centric perspective.\u003cbr\u003e However, because the United States is the heart of the food industry, and because the monopoly and governance technologies it has developed are becoming global standards, understanding the ruling structure of the food industry's heart is paramount to countering it. (From the excerpt) \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e November 23, 2020\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 492 pages | 708g | 152*225*23mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791196585990\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1196585997 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893970337834,"sku":"105677","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/5df582c83b86603f63402467ee961b85.jpg?v=1765427191","url":"https:\/\/librairie.coreenne.fr\/en\/products\/105677","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}