Part 1: The Road to 10 Years Later

What is the metaverse?
New terminology, why is it needed?
Is the metaverse a game?
Is this an illusion created by big tech companies?
Another universe that proves human worth

Two Ways to Predict the Future
Exploratory Futures & Normative Futures
Futures to Reach & Futures to Avoid

Technology that advances slowly, at the speed of light
Technology created over a period of 0.5mm
A step forward that requires everyone's combined strength

The ambitions of big tech giants
Meta, dreaming of becoming the center of all metaverses.
Apple is changing the game with new devices.
Microsoft aims to dominate the business sector
Google, the challenge never stops
Movements by other companies

What's next after the smartphone?
The S-curve of technological advancement
Nothing lasts forever
AR glasses are the future

A device that reads emotions and intentions
Will you see it with your eyes vs.
Are you going to put it in your hair?
The metaverse will grow in three stages.

From purchase to experience
Experience makes you happier
The metaverse is a world of experiences.
Humanity is migrating from the material world to the digital world.

Part 2: This is what our lives will look like in 10 years

The emergence of a new humanity
AI that gained a body
Virtual Humans: Virtual Workers, Virtual Friends, Virtual Spouses
People you meet on display vs.
People you meet without a display
Your appearance doesn't matter
Enhanced biometrics

Reorganized space
A world a little less obsessed with cities
The sky is clear of clouds
Always a staycation
Data centers instead of buildings

Reorganized group
True public opinion
Sapiens group vs.
Neanderthal population
The disappearing old farts! There's no military discipline.
A family living separately in one house

Parallel universe worldview
The Age of Multiple Worldviews & The Sorrows of Young Werther
Collapsing Borders & New Homes
Worldview in the classroom
A world that can always be reset

The God Who Is Challenged
The afterlife we ​​encountered in advance
Family and lovers who never disappear even after death
I was secretly cloned

Part 3: This is how the industry will change in 10 years.

This is how the metaverse is expanding the economic landscape.

Distribution: Offline is also a metaverse.
The collapse of boundaries between online and offline distribution
Increased consumer bargaining power
3D shopping malls emerge in the metaverse.
Rediscovering Offline

Broadcast: If we don't change, we'll go the way of local newspapers.
There is no topic that is not covered.
Made in the metaverse
Everyone consumes differently
The golden age of secondary creation

Art: Everyday Life Becomes Art
Art of Experiencing & Art of Owning
Everyone creates and experiences
A new form of art emerges

Games: Play leaps out of the computer
Play in real space
You can make money by playing games.
It's okay to play games

Education: The school that exists everywhere, nowhere, is coming.
The building is not competitive.
There is no need to match people to the time.
The learner is at the center of learning.
We learn from everyone
The threshold for learning is lowered
Do the poor only learn in the metaverse?

Architecture: The Living Room Disappears
Shared office space brought into the home
The emergence of a metaverse connected to physical space
The metaverse moves physical space.
Building in the Metaverse

Finance: Shifting 100% to Metaverse Business
The disappearance of offline guest rooms
We also handle virtual currency and cryptocurrencies.
The Emergence of Financial Products for Metaverse Life
Financial institutions become massive data operators.

Real Estate: Real Estate Agents and Brokers Are Disappearing
The demise of local real estate brokerage
You can't freely move real space into the metaverse.
Space in the metaverse is also rented and sold.

Healthcare: The Metaverse Saves Patients
Digital therapeutics: Treating through experience, not through ingestion.
Healing through the metaverse
Researching and teaching medicine in the metaverse

Manufacturing: Carrying a factory in your pocket
Factories are built and managed in the metaverse.
Produce safely and in large quantities
Take the factory out of your pocket and show it to me.

Transportation: Cars Become the New Business Space
Auto companies become commerce companies.
Long distance travel becomes more enjoyable
The metaverse is transforming roads and spaces.

Cosmetics & Fashion: Produce Less, Consume More
Apply and wear digitally
Real-world makeup and clothing will change through the metaverse.
Try it on in the metaverse

Food and Drink: It's Even Better in the Metaverse
Convenience foods are the trend
Experiencing food through the metaverse
Taste food in the metaverse

MICE & Tourism: Exploration is disappearing, exploration is exploding.
There is no need to move
A time machine appears
Memories are endless and eternal

Advertisement: Communicating All Over the Metaverse
The Golden Age of Virtual Influencers
Experience the Metaverse
Everything is a billboard, and everyone sees a different ad.

supplement
1. The Secret to Studying the Metaverse
2 Metaverse-Related FAQs
3 The Metaverse We Perceive, the Metaverse We Experience

Epilogue: Is Korea an Eternal Fast Follower?
References

The Best Book Chosen by 1 Million Readers: Metaverse
In 2022, we returned to the metaverse world 10 years later.
About a year ago, the author, who published Korea's first metaverse book, defined the 'metaverse' in 'Metaverse' as a non-contact world that existed before COVID-19, that is, a world created by transcending the real world through digital technology.
Professor Kim Sang-gyun emphasizes in his book that the world of the metaverse will continue to expand, and that we must live in an era where we can coexist with the metaverse. He suggests imagining how our children will learn and grow in the future, how corporate management and the industrial environment will evolve, and how national systems and global cooperation systems will change.

Many companies and readers who read 『Metaverse』 asked:
How will the metaverse transform organizations, what organizations need to prepare for now, and how will the metaverse change our lives?
"Metaverse II" is the author's answer to their questions, filled with both anticipation and fear, and a guidebook for those who are lost and unsure of what to prepare for in the digital transformation era.

The most perfect scenario depicting the metaverse world 10 years from now.
The book is largely divided into three parts.
Part 1, 'The Road to 10 Years Later', explains the background and theory behind what the metaverse world will look like 10 years from now.
If you find it a bit boring or difficult, you can start reading from Part 2 or 3.
If you are curious about the related theory while reading Parts 2 and 3, you can go back to Part 1 and look at it again.
Part 2, 'This is how our lives will change in 10 years', introduces how the world will change on a large scale in 10 years.
It deals with changes in human existence and human relationships, changes in physical space, changes in perspectives on the world, and changes in the direction of life.
Part 3, 'Industry will change like this in 10 years', covers the changing business environment in 15 industrial fields in 10 years.
Because changes in each industry are subtly and intricately interconnected, it's a good idea to pay attention to changes in other industries as well as your own.
The 'Appendix' contains voices from all walks of life about the metaverse, so if you're curious about various thoughts on the metaverse, it's a good idea to check it out.

Google, Apple, Microsoft, BMW, Gucci, Roblox, etc.
The future strategy chosen by global companies to survive is the "metaverse."
In 2021, Facebook changed its company name to "Meta" and began investing heavily in developing metaverse platforms and devices, as well as nurturing content creators.
IT companies such as Apple, Google, and Microsoft are also working hard to develop metaverse access devices and underlying platforms.
Which of these devices will dominate the market? Using technology cycle theory and case studies of game console controller development, the book predicts what products will emerge in the next generation and which companies will dominate the market.
What stages will the metaverse develop into, and what stage of the metaverse are we currently in? The author divides the metaverse's growth into three stages.
The metaverse is advancing to a stage of technological development that can read human emotions and intentions, with the first stage being accessed through a computer screen or smartphone, such as Zepeto, Roblox, and Minecraft; the second stage being deeply immersive through AR/VR devices and showing the virtual space as reality; and the third stage using BCI, which directly connects the human brain and computers.
In the metaverse world, consumption patterns are shifting from consuming things to consuming experiences.
A representative example is purchasing clothes that I would wear in a photo, not in real life, from a digital source rather than a factory.
This phenomenon of moving from material to immaterial, from purchase to experience, from offline experience to online reality is the 'metaverse' we are experiencing here and now.

This is what our lives will look like in 10 years
A world that transcends time and space in the physical world
How will human relationships and society change in the metaverse world?
In 10 years, new human relationships will be created, consisting of virtual humans such as virtual friends and virtual spouses.
Appearance, nationality, race, age, etc. no longer matter.
In a world where we live with multiple avatars, what does my real self matter?
A world where what I dream and challenge makes me who I am.
That's the metaverse world.
The appearance of space and groups also changes.
As we enjoy the facilities available in the metaverse, our obsession with the city disappears.
Additionally, with the metaverse, the data center industry will also grow, and in the future, you may dream of becoming a data center owner rather than a building owner.
The metaverse transcends the time and space of the physical world, bringing about a diversity of communication.
As the metaverse spreads throughout society, people will be able to understand and communicate more deeply with each other.
Of course, there is also the problem that, instead of getting closer to people from far away, we have less opportunity to meet face-to-face with family members who live in the same house.
Physical distance no longer maintains social relationships.
Your perspective on your hometown or country also changes.
The metaverse platform will be perceived as a new homeland where the self is projected, and the influence of the metaverse operating group will become greater and more extensive than that of the largest shareholders of big tech companies.

10 years from now, the world will no longer exist.
What will remain and what will disappear in the digital world?
The metaverse will shake up every industry.
According to a US report, augmented reality and virtual reality will increase US GDP from $31.6 billion in 2020 to $537 billion in 2030, and related jobs will increase from 160,000 to 2.32 million.
European countries' expectations are no different.
The impact of the metaverse on the economy will be far greater than expected, and the related areas will be even broader.
The book details how the metaverse, which is shaking up the economy, is changing the business environment of each industry.
By meticulously and vividly depicting the future of 15 industries, including distribution, broadcasting, gaming, finance, and healthcare, 10 years from now, readers will be able to develop macroscopic, multifaceted strategies for themselves and their organizations' futures.