Highly recommended by John Lee, Kim Dong-hwan, and Lee Chae-won!
"The Investment Secret to Building 200 Billion Won with 45 Million Won"

A book has been published containing the investment secrets of Korea's richest stock investor, who earned 200 billion won, or approximately 4,500 times the return, with a capital of 45 million won.
What's surprising is that these returns were achieved despite the IT bubble, subprime mortgage crisis, the coronavirus crash, and the KOSPI being stuck at 2,000.
And only with domestic stocks.

There are many people around us who have made hundreds of millions or even billions through stock investment, but there are only a few who have made hundreds of billions.
But you made hundreds of billions of won?
This is probably the first record and one that will not be easily achieved for some time to come.
This is the story of CEO Park Young-ok, widely known as a stock farmer.
How on earth did the stock farmer invest to amass such a huge fortune?

Perhaps there's a special secret to his success? The author responds by saying that his secret lies in the principles he developed through countless trials and errors, and the fact that he has consistently adhered to them.
Those who practiced his investment principles through his connections became wealthy individuals worth tens or hundreds of millions of dollars.

The person most respected by stock investors.
The person that stock market experts most want to meet.
A stock farmer who has achieved unparalleled profits that are difficult to compare with any other number.
What is the absolute principle of stock investment that he speaks of?

Although it is tragic, this book is my last record related to stock investment.
Here I have generously shared the principles of investment that I have learned.
This book is my legacy to you, a message of hope I wish to send to many.
There is only one reason why I wrote this book.
This is because I want to record my investment life and investment philosophy and share it with the public, and I hope that everyone who comes across it will join me in investing.
--- p.12

If you follow what others seem to be doing to earn more in a shorter period of time, you will soon lose your way.
They are tempted by the material, tempted by good recommendations, and try to make profits by following stocks that hit the upper limit in a short period of time.
It can be thrilling to succeed a few times temporarily.
I have also tried short-term trading and have experienced many risky trading techniques.
After working in the securities industry for over ten years, why didn't I understand this method? Why, then, did I ultimately return to this method, which others consider foolish and frustrating? And how did this method generate such enormous profits? I urge you to ponder this question carefully.
--- p.14

I gave a lecture in Jeju 10 years ago.
One of the audience members is now worth 7 billion won.
He said that he gave small amounts of money to his children to help them start investing in stocks, and now he owns quite a bit of stock assets.
At the time, I wrote down my portfolio diligently, and among them, I chose only those whose stock prices had not risen, studied them, and invested with them for a long time.
Another person who attended the lecture with me also invested diligently in stocks, but he said that he was so focused on buying and selling that he didn't make much money.
If it's short, ... and if it's long, it's long. It's 10 years.
Even during this period, such mixed results were obtained.
--- p.209

A company is like a living organism; if it fails to evolve with the changing environment, it will degenerate.
Therefore, I do not recommend 'long-term investment' where you buy and leave it alone.
If the stock price rises to the value I set while I'm with you, that's enough.
Any profits that deviate from the standards and principles I have set are not mine.
It's not my fault if the stock price of a company I haven't studied yet goes up.
If you think like this, you will not waste your emotions unnecessarily.
This will definitely have a positive impact on your next investment.
--- p.72

Among the companies I have invested in is Koentech, a waste disposal company.
I started investing around 2015, when the stock price was around 2,000-3,000 won (@500).
The Ulsan-based company was created by several companies within the Ulsan Industrial Complex to process their waste.
I have visited several times with the perspective of an investor and entrepreneur.
The company's site covers 100,000 pyeong, and about 50 employees handle all the work.
Productivity was very high.
The core business model is to collect waste generated by companies and dispose of it through incineration or landfill, and even the heat (steam) generated when processing the waste is sold back to the companies.
It was a company that literally killed two birds with one stone.
Naturally, I studied basic data (quantitative analysis) related to the company and asked around for opinions (information) from analysts around me.
But everyone shook their heads and expressed negative opinions.
(Omitted) Everyone else looked at it negatively, but I looked at this company with a business mindset.
Raw materials (waste) are supplied stably, and the places where products are sold (sales channels) are diverse and stable.
Despite being a manufacturing industry, it does not require a lot of manpower.
In particular, there are many restrictions on obtaining new permits for landfills and incinerators.
Therefore, if you dominate this industry, you can maintain your dominance unless there are major variables.
And above all, the waste management business is absolutely necessary for our society.
It looks dirty and useless and is shunned, but in fact it is not.
I thought that the very fact that our society needs it had tremendous intangible value.
Analyzing and investing in companies this way may seem difficult, but it's not.
As you live, you will inevitably come across valuable businesses around you that are related to you and invisible to others.
It may be a company that seems insignificant and that everyone says is boring and uninteresting.
However, if it is a company that generates stable profits and pays dividends, the stock price will inevitably rise two to three times at some point.
Pay attention and consider the criteria, such as, "If I were an entrepreneur, is this a business I would want to try?" or "If I were an entrepreneur, is this a company I would want to acquire?"
By doing so, you can easily seize opportunities that others do not see.
_pp.164~166

If you're interested in investing in an IPO, I'd advise you to wait three to four years after listing to properly assess its competitiveness before investing.
Moreover, the returns from subscription to public offerings are too small compared to the amount of money invested by individual investors.
It is much more efficient to invest time and energy in studying already listed companies.
Stock investing definitely follows trends and trends.
There are several companies that have grown several times over thanks to the BBIG (bio, battery, internet, and game) stock craze that began in 2020.
But I don't invest much in those companies.
Most of the companies I've invested in have a track record in traditional industries.
Because I value dividends, I have a hard time investing in so-called growth stocks, even if their stock prices rise significantly.
Instead, we have focused on companies that are 'inconvenient to be without in their respective fields.'
Although their appearance may not be flashy, these companies will continue to make profits in their fields as long as our lives last.
--- p.187

I'm not a big believer in the saying, "Hold cash when the market is overheated."
"Observe the stock market, and when the index rises, sell your stocks and realize your profits! Then, wait and see if the index falls again, and look for opportunities to buy at a low price!" This advice is often heard.
But where exactly is the high point and where is the low point? Timing is nice to say, but in reality, it's impossible to get it right.
I don't go in and out of the market like that.
Because I only care about the cycles of the companies I studied, regardless of the ups and downs of the market.
Even if the index rises, the stock price of the company you want to invest in will fall, making it an appropriate time to buy.
On the other hand, even if the index falls, the company I invested in will have grown enough to close the cycle and the time will come to sell.
In this way, the timing of my buying and selling is solely linked to the growth cycle of the companies I invest in.
I don't really care about the rest of the market or the economy.
So sometimes, I don't even know what the KOSPI or KOSDAQ index is.
People say the market is bad, but there are many times when the stock prices of the companies in my portfolio go up.
This is because investments are made only by looking at the company, regardless of the stock index trend.
_pp.201~202

There are times when you suddenly need money and have to sell.
So, which portfolio should you sell? Should you sell the profitable ones? Or the ones with losses?
Many novice investors sell their profitable stocks first.
I think it's better than selling stocks that are losing money.
But usually, these choices are like displaying a variety of items in a store, quickly removing the best-selling items from the shelves and leaving only the unsold items.
Profitability should not be the only criterion for deciding whether to sell.
If you do that, you will only have a vague expectation that it will go up someday as time passes.
The company should always be the standard, and decisions should be made based on which company gives me the confidence to wait.
--- p.213

In 2008, I gave 25 million won to my first daughter, 20 million won to my second daughter, and 16 million won to my third son, and then had them open stock accounts.
At that time, gift tax was exempted up to 15 million won, so they paid taxes equivalent to 10 million won, 5 million won, and 1 million won, respectively, and gave seed money for investment.
Since then, we have been investing together consistently.
I gave them advice, but they studied and chose companies to invest in together with their children.
We also discussed the companies we invested in at the dinner table.
The children first took an interest in the companies they invested in, researched information, spent diligently, and promoted the companies to those around them, practicing investing like entrepreneurs.
Meanwhile, the investment amount also increased significantly.
(syncopation)
Investing in stocks is the best study that helps you develop an eye for reading the world.
When you become the owner of your own business and look at the world, you gain a completely different perspective than when you look at it as an employee, consumer, or customer.
By understanding the framework of society and economy, you will naturally learn how to live well.
The days when one parent would invest in stocks without telling the family are over.
I would like everyone to put the companies they invest in on the table and discuss their thoughts.
It would be even better if families could find a company they would like to work with through discussion and study, and start owning a company (一家一社) for each family.

--- p.288~289