
The essence of investing
Description
Book Introduction
He is called the master of Donghak ants for his market-penetrating insight and sharp strategies. Executive Director Park Se-ik, who has secured the thickest fan base on YouTube and broadcasting Smart investment, happy investment! Executive Director Park Se-ik is a bullish stock market analyst who, during the chaotic times of COVID-19, predicted the KOSPI index would surpass 3,000 points and actively encouraged stock investment through his YouTube channel and media outlets. With his market-penetrating insight and sharp strategies, he is called the 'Teacher of Donghak Ants', 'Sage of Yeouido', and 'God Seik', and has a thick fan base that is no less than that of an idol fan club. Managing Director Park Se-ik has compiled all the valuable know-how he has accumulated over 27 years of fierce battles for individual investors into a single book, "The Essence of Investment." This book covers the fundamentals, principles, and philosophy of stock investment, as well as the possibility of market corrections, their causes, and appropriate response strategies. It also presents investors with a precise perspective and milestones for viewing the market, offering investment strategies that can win in any market. It may seem like you can make money by applying trading techniques introduced in stock broadcasts or various books, but most people lose money over time and fail in stocks. So what's the difference between successful and unsuccessful investors? The answer is simple. The difference is whether or not you have a proper understanding of the nature of stocks. Managing Director Park Se-ik says that a wise investor studies the "essence of investment" that beats the market, not the "stocks" that beat the market. To avoid losses in the volatile Korean market, it's essential to understand the causes of stock market volatility and strategies for dealing with them. Through "The Essence of Investment," learn how to anticipate market trends and develop strategies to respond to them! |
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Introduction: The Wise Investor, the Happy Investor
PART 1: The COVID-19 Crisis and Establishing Response Strategies
Chapter 1: The COVID-19 Pandemic and the Stock Market Crash
Chapter 2: Diagnosis of the COVID-19 Crash
Chapter 3: Investment Strategies in the COVID-19 Era
Chapter 4: The COVID-19 Crisis: An Opportunity to Restore Economic Sovereignty
Chapter 5: Let's Call the Donghak Ants Red Ants
PART 2 The Essence of Stock Investment
Chapter 1: Why You Must Invest in Stocks
Chapter 2: What is Stock Investment? - The Essence of Investment
Chapter 3: Dogs Are Great - Stock Market Volatility
Chapter 4: Extreme Theory - Critical Points and Inflection Points
PART 3 Stock Market Analysis
Chapter 1: Fly a kite when the wind blows, launch a boat when the tide rises: The importance of market analysis
Chapter 2: Stock Investment: A Beauty Contest - Analysis of Market Leaders
Chapter 3: The Efficient Market Hypothesis - How to Beat the Stock Market
PART 4 Portfolio Structure
Chapter 1: The Jipjigi Baekjeon Bultae - A Portfolio Strategy to Beat the Market
Chapter 2: Ride the Horse - Identifying Leading Stocks and Trading Techniques
Chapter 3: Real and Imaginary Numbers - The Pitfalls of Growth Stock Investing
Chapter 4: The Key to Growth Stock Investing - PEG
Chapter 5: Long-Term and Short-Term Investments - Investment Criteria
PART 5 Investor's Mindset
Chapter 1: Three Principles for Overcoming a Slump
Chapter 2: The Gift of Failure
Chapter 3: Investing is an Art
Chapter 4: Investor's Self-Portrait
Chapter 5: What Kind of Investor Will You Be?
Chapter 6: The Conditions of a Great Company
Chapter 7: The Miracle on the Hudson
Special Appendix: Park Se-ik's Monthly Operation Strategy Report
Monthly Market Outlook and Investment Strategy (June 2020 - May 2021)
Introduction: The Wise Investor, the Happy Investor
PART 1: The COVID-19 Crisis and Establishing Response Strategies
Chapter 1: The COVID-19 Pandemic and the Stock Market Crash
Chapter 2: Diagnosis of the COVID-19 Crash
Chapter 3: Investment Strategies in the COVID-19 Era
Chapter 4: The COVID-19 Crisis: An Opportunity to Restore Economic Sovereignty
Chapter 5: Let's Call the Donghak Ants Red Ants
PART 2 The Essence of Stock Investment
Chapter 1: Why You Must Invest in Stocks
Chapter 2: What is Stock Investment? - The Essence of Investment
Chapter 3: Dogs Are Great - Stock Market Volatility
Chapter 4: Extreme Theory - Critical Points and Inflection Points
PART 3 Stock Market Analysis
Chapter 1: Fly a kite when the wind blows, launch a boat when the tide rises: The importance of market analysis
Chapter 2: Stock Investment: A Beauty Contest - Analysis of Market Leaders
Chapter 3: The Efficient Market Hypothesis - How to Beat the Stock Market
PART 4 Portfolio Structure
Chapter 1: The Jipjigi Baekjeon Bultae - A Portfolio Strategy to Beat the Market
Chapter 2: Ride the Horse - Identifying Leading Stocks and Trading Techniques
Chapter 3: Real and Imaginary Numbers - The Pitfalls of Growth Stock Investing
Chapter 4: The Key to Growth Stock Investing - PEG
Chapter 5: Long-Term and Short-Term Investments - Investment Criteria
PART 5 Investor's Mindset
Chapter 1: Three Principles for Overcoming a Slump
Chapter 2: The Gift of Failure
Chapter 3: Investing is an Art
Chapter 4: Investor's Self-Portrait
Chapter 5: What Kind of Investor Will You Be?
Chapter 6: The Conditions of a Great Company
Chapter 7: The Miracle on the Hudson
Special Appendix: Park Se-ik's Monthly Operation Strategy Report
Monthly Market Outlook and Investment Strategy (June 2020 - May 2021)
Detailed image

Into the book
From a fund manager's perspective, I recommend investing in the following companies:
First, it is a large export company with a lot of cash and the ability to earn dollars.
However, you must purchase the first group.
Second, innovative companies like Amazon and Apple in 2008.
Third, it is a company that is doing well in business on Amazon.
Small and medium-sized domestic companies selling beds, phone cases, and AirPods on Amazon are worth paying attention to.
Fourth, it is a beneficiary of policies from G7 countries.
From 2009 to 2011, automobiles and smartphones benefited the most from the Chinese government's 4 trillion yuan injection during the 2008 financial crisis and the strong liquidity supply policies of the European and U.S. governments.
We need to think about what it will be this time.
While the stock market is expected to rally, there are some companies you shouldn't buy.
First, it is a company that is engaged in a management dispute in the midst of a crisis.
Second, it is a beneficiary of COVID-19.
Because it is a one-time profit, you have to be careful.
Third, these are companies that will face limitations if they do not have liquidity reinforcement.
Companies with growth stories that don't produce results are more likely to fail when liquidity is reduced in an economic crisis.
---「PART 1 Chapter 3.
From “Investment Strategies in the COVID-19 Era”
When we do something, it is important to understand the essence of that work.
This will make it easier to understand the work, make the right decisions, and work more efficiently.
Employees who are incompetent at their jobs or managers who are not good at teaching work are like that because they do not understand the 'essence' of the job.
Not only work, but also studying for exams, sports, games, politics, love, art, history, etc., must be understood from their essence.
After understanding the essence of what you want to do, you have to put in effort to build your skills.
So, what is essence? It refers to the fundamental nature and properties of a thing or phenomenon.
People who are good at cooking are those who are well versed in the nature of food ingredients and tools.
On the other hand, people who can't even boil ramen properly do so because they don't know the properties of noodles, soup, eggs, green onions, fire, etc.
---「PART 2 Chapter 2.
What is Stock Investment? - From "The Essence of Investment"
What exactly is the difference between successful and unsuccessful investors? What is the essence of investing that failed investors don't understand? If someone were to ask me, "What is stock investing?", I would answer like this.
To be successful in stock investing, you must know two things.
First, investing in stocks is a bold investment of my money in the scalability of corporate value that the public is unaware of.
To do this, we must first check the changes in the value of a company before investing in its stocks.
In other words, I need to know whether the value of the company I'm investing in is in an "expansion phase" or a "contraction phase," and from a product life cycle perspective, I need to determine whether the business the company is operating is currently in a growth phase or a decline phase.
---「PART 2 Chapter 2.
What is Stock Investment? - From "The Essence of Investment"
Investing is about making money when a bull market arrives and those who bravely invest make money.
That's why, whenever a bull market comes, the expression "a market led by dragons" always appears in the stock market.
Here, the nickname Yongdaeri is given to the 20-30 year old assistant managers of securities firms or asset management companies who have never experienced a market crash and who fearlessly chase after rapidly rising stocks.
Meanwhile, those who were hesitant to invest despite the arrival of a bull market or failed to make money by selling their stocks too early have one thing in common: they misjudged the market.
Those who regret selling Kakao, the leading stock in this market, too early; those who invested in the "Gopbus" while waiting for a "double dip"; and institutional investors who drastically reduced their stock positions below 2,000 points under the pretext of risk management... all of this is because they did not properly understand the market.
---「PART 3 Chapter 1.
Fly a kite when the wind blows, launch a boat when the tide rises - from "The Importance of Market Analysis"
Whether it's sports or art, the more expert you are in a field, the more faithful and careful you are to the basics.
They warn of 'risks' and emphasize 'basics' based on their experiences as beginners and intermediate users.
Even if you go to an early morning soccer game, the 'former players' will definitely warm up properly before playing, but the less skilled the players are, the more they try to play without even warming up.
It should be kept in mind that the more skilled a player is, the more cautious he is in every game and that he strictly adheres to the basic principles.
Becoming a successful investor, achieving financial freedom, and preparing for retirement doesn't happen by accident.
To become financially free through investing, you need to reach a level of art, not just read a few books on investing and watch YouTube for a few months.
The stock market is where even geniuses like Isaac Newton failed.
The stock market is a place where even veteran investors can lose all their savings of 10 years in one fell swoop if they let their guard down for a moment.
First, it is a large export company with a lot of cash and the ability to earn dollars.
However, you must purchase the first group.
Second, innovative companies like Amazon and Apple in 2008.
Third, it is a company that is doing well in business on Amazon.
Small and medium-sized domestic companies selling beds, phone cases, and AirPods on Amazon are worth paying attention to.
Fourth, it is a beneficiary of policies from G7 countries.
From 2009 to 2011, automobiles and smartphones benefited the most from the Chinese government's 4 trillion yuan injection during the 2008 financial crisis and the strong liquidity supply policies of the European and U.S. governments.
We need to think about what it will be this time.
While the stock market is expected to rally, there are some companies you shouldn't buy.
First, it is a company that is engaged in a management dispute in the midst of a crisis.
Second, it is a beneficiary of COVID-19.
Because it is a one-time profit, you have to be careful.
Third, these are companies that will face limitations if they do not have liquidity reinforcement.
Companies with growth stories that don't produce results are more likely to fail when liquidity is reduced in an economic crisis.
---「PART 1 Chapter 3.
From “Investment Strategies in the COVID-19 Era”
When we do something, it is important to understand the essence of that work.
This will make it easier to understand the work, make the right decisions, and work more efficiently.
Employees who are incompetent at their jobs or managers who are not good at teaching work are like that because they do not understand the 'essence' of the job.
Not only work, but also studying for exams, sports, games, politics, love, art, history, etc., must be understood from their essence.
After understanding the essence of what you want to do, you have to put in effort to build your skills.
So, what is essence? It refers to the fundamental nature and properties of a thing or phenomenon.
People who are good at cooking are those who are well versed in the nature of food ingredients and tools.
On the other hand, people who can't even boil ramen properly do so because they don't know the properties of noodles, soup, eggs, green onions, fire, etc.
---「PART 2 Chapter 2.
What is Stock Investment? - From "The Essence of Investment"
What exactly is the difference between successful and unsuccessful investors? What is the essence of investing that failed investors don't understand? If someone were to ask me, "What is stock investing?", I would answer like this.
To be successful in stock investing, you must know two things.
First, investing in stocks is a bold investment of my money in the scalability of corporate value that the public is unaware of.
To do this, we must first check the changes in the value of a company before investing in its stocks.
In other words, I need to know whether the value of the company I'm investing in is in an "expansion phase" or a "contraction phase," and from a product life cycle perspective, I need to determine whether the business the company is operating is currently in a growth phase or a decline phase.
---「PART 2 Chapter 2.
What is Stock Investment? - From "The Essence of Investment"
Investing is about making money when a bull market arrives and those who bravely invest make money.
That's why, whenever a bull market comes, the expression "a market led by dragons" always appears in the stock market.
Here, the nickname Yongdaeri is given to the 20-30 year old assistant managers of securities firms or asset management companies who have never experienced a market crash and who fearlessly chase after rapidly rising stocks.
Meanwhile, those who were hesitant to invest despite the arrival of a bull market or failed to make money by selling their stocks too early have one thing in common: they misjudged the market.
Those who regret selling Kakao, the leading stock in this market, too early; those who invested in the "Gopbus" while waiting for a "double dip"; and institutional investors who drastically reduced their stock positions below 2,000 points under the pretext of risk management... all of this is because they did not properly understand the market.
---「PART 3 Chapter 1.
Fly a kite when the wind blows, launch a boat when the tide rises - from "The Importance of Market Analysis"
Whether it's sports or art, the more expert you are in a field, the more faithful and careful you are to the basics.
They warn of 'risks' and emphasize 'basics' based on their experiences as beginners and intermediate users.
Even if you go to an early morning soccer game, the 'former players' will definitely warm up properly before playing, but the less skilled the players are, the more they try to play without even warming up.
It should be kept in mind that the more skilled a player is, the more cautious he is in every game and that he strictly adheres to the basic principles.
Becoming a successful investor, achieving financial freedom, and preparing for retirement doesn't happen by accident.
To become financially free through investing, you need to reach a level of art, not just read a few books on investing and watch YouTube for a few months.
The stock market is where even geniuses like Isaac Newton failed.
The stock market is a place where even veteran investors can lose all their savings of 10 years in one fell swoop if they let their guard down for a moment.
---「PART 5 Chapter 3.
From "Investing is an Art"
From "Investing is an Art"
Publisher's Review
A smart investor is not a 'stock' that beats the market.
Study the 'essence of investment' that beats the market!
In the stock market, a 'war of money' is waged every day with astronomical amounts of money being traded, and many investors are making or losing money.
If you jump into the stock market with superficial knowledge, you will lose money 99% of the time.
In fact, not only amateur investors but also many institutional fund managers are unaware of or misunderstand the 'essence of stocks'.
The essence of stocks lies in accurately assessing changes in corporate value and making bold investments to generate significant returns when opportunities arise, while minimizing losses in the face of market volatility.
In this book, "The Essence of Investment," I wrote down what I learned and felt over 27 years of experience in the domestic and international stock markets, including stocks, futures, options, bonds, and mezzanine, so to speak.
This is not a book written by a great strategist like Sima Yi or Zhuge Liang, but a book written from the experience of a 'field commander' with extensive experience in actual investment. For those who have experienced failure in stock investment, this book contains a 'diagnosis and prescription for the cause of investment failure.'
For novice investors dreaming of financial freedom through stock investment, this book will teach them the principles and attitudes of proper investment. For investors who continue to lose money over the long term due to faulty investment principles and bad trading habits, this book will offer them a hard-hitting answer to the question, "What problems did I have with my investments?"
This valuable and useful guide will open up a new world of investing, helping you escape the trap of always searching for the same old introductory books.
This book shares the author's investment experience and will serve as a useful guide for all stock investors to achieve financial freedom.
Financial statements, valuation, and corporate analysis are important, but the most important thing in stocks is the 'market'!
We'll teach you the 'skills of reading the stock market' that will keep you one step ahead of others!
[Special Appendix] Park Se-ik's Monthly Operation Strategy Report Released for the First Time!
The difference between ordinary investors and stock experts lies in the 'market'.
To understand market trends and find good stocks faster than others, you need to understand the current market trends and future market trends through past data.
Since the price of all companies fluctuates greatly depending on the market, stock experts look at the market first.
In other words, "The Essence of Investment" contains methods for analyzing the characteristics of the market, establishing strategies that match these characteristics, and discovering leading stocks that will lead the market and incorporating them into the portfolio.
By reading this book, you will understand the various types of bull and bear markets and understand the "market-beating investment strategy" for each type.
In addition, we generously shared Executive Director Park Se-ik's 'Monthly Management Strategy Report' exclusively with readers of 'The Essence of Investment.'
The special appendix, "Monthly Operation Strategy Report," contains monthly market outlook and operation strategy data from June 2020 to May 2021.
Executive Director Park Se-ik presents "Infinity Investment Consulting's Fierce Year in Review: Perfectly Responding to the 2020 Corona Market," which he analyzed and produced to respond to the market. He provides detailed perspectives on the market and what investment strategies should be adopted based on this.
It also suggests how to construct a portfolio based on this and the right direction for investment based on your own standards.
Just reading this book will allow all investors to seize the opportunity of a lifetime in the stock market, which is moving forward beyond the 3,000-point mark.
Study the 'essence of investment' that beats the market!
In the stock market, a 'war of money' is waged every day with astronomical amounts of money being traded, and many investors are making or losing money.
If you jump into the stock market with superficial knowledge, you will lose money 99% of the time.
In fact, not only amateur investors but also many institutional fund managers are unaware of or misunderstand the 'essence of stocks'.
The essence of stocks lies in accurately assessing changes in corporate value and making bold investments to generate significant returns when opportunities arise, while minimizing losses in the face of market volatility.
In this book, "The Essence of Investment," I wrote down what I learned and felt over 27 years of experience in the domestic and international stock markets, including stocks, futures, options, bonds, and mezzanine, so to speak.
This is not a book written by a great strategist like Sima Yi or Zhuge Liang, but a book written from the experience of a 'field commander' with extensive experience in actual investment. For those who have experienced failure in stock investment, this book contains a 'diagnosis and prescription for the cause of investment failure.'
For novice investors dreaming of financial freedom through stock investment, this book will teach them the principles and attitudes of proper investment. For investors who continue to lose money over the long term due to faulty investment principles and bad trading habits, this book will offer them a hard-hitting answer to the question, "What problems did I have with my investments?"
This valuable and useful guide will open up a new world of investing, helping you escape the trap of always searching for the same old introductory books.
This book shares the author's investment experience and will serve as a useful guide for all stock investors to achieve financial freedom.
Financial statements, valuation, and corporate analysis are important, but the most important thing in stocks is the 'market'!
We'll teach you the 'skills of reading the stock market' that will keep you one step ahead of others!
[Special Appendix] Park Se-ik's Monthly Operation Strategy Report Released for the First Time!
The difference between ordinary investors and stock experts lies in the 'market'.
To understand market trends and find good stocks faster than others, you need to understand the current market trends and future market trends through past data.
Since the price of all companies fluctuates greatly depending on the market, stock experts look at the market first.
In other words, "The Essence of Investment" contains methods for analyzing the characteristics of the market, establishing strategies that match these characteristics, and discovering leading stocks that will lead the market and incorporating them into the portfolio.
By reading this book, you will understand the various types of bull and bear markets and understand the "market-beating investment strategy" for each type.
In addition, we generously shared Executive Director Park Se-ik's 'Monthly Management Strategy Report' exclusively with readers of 'The Essence of Investment.'
The special appendix, "Monthly Operation Strategy Report," contains monthly market outlook and operation strategy data from June 2020 to May 2021.
Executive Director Park Se-ik presents "Infinity Investment Consulting's Fierce Year in Review: Perfectly Responding to the 2020 Corona Market," which he analyzed and produced to respond to the market. He provides detailed perspectives on the market and what investment strategies should be adopted based on this.
It also suggests how to construct a portfolio based on this and the right direction for investment based on your own standards.
Just reading this book will allow all investors to seize the opportunity of a lifetime in the stock market, which is moving forward beyond the 3,000-point mark.
GOODS SPECIFICS
- Date of issue: August 20, 2021
- Page count, weight, size: 324 pages | 496g | 152*225*30mm
- ISBN13: 9791189352424
- ISBN10: 1189352427
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