index
prolog

Part 1.
The Old Future: The Metaverse is Coming
-Living in the 2030 Metaverse #Life
-The digital Earth where avatars live
-Is VR a metaverse?
-Spice and the Metaverse

Part 2.
A new civilization, the metaverse
If smartphones are a revolution, the metaverse is a new civilization.
Coexistence with digital humans
-Metaverse, All Ages
Manufacturing Innovation in the Virtual World
-Scattered population
-Collapsed entry barriers

Part 3.
There is no world without people.
: User-based metaverse
Five Core Structures of the Metaverse Industry
-How many people live in the metaverse?
-Why are people so excited about the metaverse?
-Redefining speaking and learning

Part 4.
The endless competition to become the standard
: Metaverse, the intersection of experience
-De facto standard
Connecting the Digital World to Me: A Hardware Paradigm Shift
-Facebook of the starting runner
A different start from Google, Microsoft and AR

Part 5.
The digital world's reverse power
: Metaverse Platform
- Platform war without gunfire
-Redesigning the automotive industry
-Rewriting the design paradigm

Part 6.
The skeleton of the new Earth
: Metaverse infrastructure
Infrastructure: The Prelude to the Satellite Wars
- Paint that paints everything you can imagine: Metaverse 3D Engine
Connecting the Real and the Virtual: Data Centers & REITs
The semiconductor industry's super cycle is taking off alongside the metaverse.

Part 7.
Anything you can imagine
: Metaverse content industry
-The magic that captivates the fandom
-The classic of the metaverse: the gaming industry
A world with over 200 million people

Epilogue

Step into the Metaverse, a "different world" where imagination becomes reality.
"Have you found the last 20 years amazing? The next 20 will be nothing short of science fiction.
“The era of the Metaverse is coming.”

People began to take a serious interest in the world of the metaverse after the box office success of Steven Spielberg's film Ready Player One (2018).
The film, based on the science fiction novel of the same name, features a fascinating virtual world called 'Oasis' where you can create your own avatar or borrow the appearance of famous people or characters.
The virtual world in the movie is depicted as an attractive world where one can realistically experience various things that one cannot dream of in reality.
Just as people were becoming increasingly interested in the fascinating and colorful virtual world, a pandemic called COVID-19, one of the most historic pandemics in history, spread across the world.
In a pandemic, people are restricted from doing things they used to enjoy face-to-face.
The 'metaverse', a virtual world where people can enjoy various pleasures without having to meet each other in person, is receiving explosive interest.

The IT revolution brought about by the Internet and smartphones
The metaverse will be more than a revolution; it will be a new civilization!

The metaverse will take us to a world we've never experienced before.
The world around us, including the economy, industry, and society, will be rewritten in new ways, and communication with digital humans, such as AI, will become increasingly important, not just between people.
In the past, we have experienced amazing changes in the world, although less so than we do now.
This is the innovation brought about by smartphones.
People praised the advent of smartphones as the second IT Big Bang that would change the world.
Since then, Apple's popularity has skyrocketed, and it eventually became the first company in the world to have a market capitalization exceeding $2 trillion (approximately 2.4 trillion won).
The metaverse is now being called the third IT revolution following the smartphone.
The metaverse is not just a passing trend.
A change so massive and rapid that it should be called a new civilization rather than a revolution is sweeping us.
Just as spices brought about a revolution in civilization in the Middle Ages, the metaverse will be a new change that will shake the world.
From now on, we must abandon the one-dimensional notion that "the metaverse is virtual reality" and prepare for the changes that the new digital Earth will bring.
This is because the metaverse era will bring about a major transformation in business models, providing companies with an opportunity for a quantum leap.

The top 1% of companies have already begun competing for the next.
The second step to seizing the great opportunity before it's too late: the future.

The top 1% of companies leading the US IT industry are already considering the metaverse as their next big thing.
Cloud computing, the main business model of Microsoft and Amazon.com, is moving in tandem with the metaverse, and Facebook, which is also a representative example of the lifelogging metaverse, is currently pouring its heart and soul into a VR device called the 'Oculus Quest'.
Apple is also actively developing its own VR device, and in May 2020, it acquired NextVR, a virtual reality technology company with the largest content volume.
Google tried to get ahead in the metaverse market by releasing AR glasses called 'Google Glass', but it also suffered a crushing defeat.
In this way, the top 1% of global companies are already competing to lead the metaverse world.
With their vast amount of information and technological prowess, are they simply pursuing this project because the metaverse seems interesting? I absolutely disagree.
If you regret not recognizing these companies during the smartphone revolution, I encourage you to start paying attention to the metaverse now.
But we have to move quickly.
Opportunity is not given to those who are late.

Mobility, healthcare, education, design, gaming
Now that all industries are turning their attention to the metaverse,
The success or failure of investment now depends on digital civilization!

Now, the metaverse is not just a word that refers to virtual reality games.
It is becoming an essential element in various fields, such as convergence mobility in the forward-looking industry, healthcare that deals with human life, and education that designs the future.
Audi is promoting its products by providing consumers with a virtual reality experience of the interior and exterior colors and designs of its mobility models.
Mortensen, a renowned American architectural firm, has reportedly reduced construction costs significantly by simulating hospital designs using VR and applying a flow chart that simplifies patient treatment procedures and routes and improves staff work efficiency.
The metaverse multi-education platform facilitates the distribution of content created once across multiple platforms, enabling businesses to operate safely and at low cost in a short period of time.
Another great advantage is the ability to iterate through the experience using a real-time 3D engine.
This allows for experiential learning through the senses rather than simply conveying language, allowing both learners and teachers to quickly improve their skills.
In this way, the metaverse has now become a necessity, not an option, in various industries.
This movement is happening at a frightening pace and is not limited to any industrial sector.

The final third step towards your new opportunity: the Metaverse!
Five key structures of the metaverse that will shake up the economy!

The five core industrial structures are composed of ‘user base’, ‘experience touchpoints’, ‘platform’, ‘infrastructure’, and ‘content’.
The first element, 'user base', is an element that contains the overall characteristics of the metaverse industry, and 'Roblox', which was a hot potato in the overseas stock market for a while, is a representative example.
The second element, the 'touchpoint of experience', is the VR war between global giants that is fiercely raging in the hardware market. Many of the companies participating in this war are well-known companies such as Facebook, Apple, and Microsoft.
Currently, Facebook's advancement is remarkable and it is predicted that this will be the area where the most fights will take place in the future.
'Platform' and 'infrastructure' are the fundamental structures of the metaverse industry, and key industries of the future, such as semiconductors, communications networks, data centers, and cloud servers, are all involved.
Especially in the infrastructure sector, the world's richest man, Amazon founder Jeff Bezos, and Tesla CEO Elon Musk are waging a war, disparaging each other.
In Korea, leading corporations such as Samsung Electronics and SK are competing to dominate the next market called the metaverse.
In this way, the metaverse is an attractive market that the top 1% of companies are drooling over.
We need to anticipate these market trends, establish investment standards for the digital world, and invest in the next phase!