The art of winning without fighting
 |
Description
Book Introduction
- A word from MD
-
Investigation will change your life.Rhetoric, the study of the use of sentences and language as a 'skill for persuasion'.
Based on this, it contains 28 conversation methods that change the other person's mind and behavior.
Even those who have repeatedly failed at conversation and persuasion will be able to get what they want without fighting if they read this book.
October 25, 2024. Self-Development PD Oh Da-eun
“If you don’t capture someone every day,
“I get obsessed with someone every day!”
Harvard University recommended books!
From Ivy League business schools to global CEOs
A masterclass in persuasion and conversation, coveted by talents around the world.
One of Amazon's best-selling communications books of the past decade, "Winning Without Fighting" offers a comprehensive collection of powerful tools for persuasion and conversation that will help you win hearts and minds.
From ancient philosopher Aristotle to singer Taylor Swift, the alchemists of language come together to tell captivating stories that touch, make people laugh, and ultimately, steal their hearts.
People who have achieved dramatic success in one-on-one conversations, group conversations, discussions, debates, presentations, lectures, speeches, and any other moment that requires persuasion and conversation say:
“The best don’t fight.
Because you start by winning!” This book provides the best-case scenarios you should prepare before engaging in conversation and persuasion.
And it presents fascinating, never-before-seen advice and wisdom on how to bring it to life on stage.
The author Jay Heinrichs, who gained international fame with the publication of this book, has held dialogue workshops with over 10,000 participants, ranging from young talents at Harvard University, Wharton Business School, and NASA to CEOs of global companies. The educational program called 'Jay Heinrich's Persuasion' has received a warm response from universities and companies in Europe.
This book, which was selected as one of the 'Top 10 Recommended Books by Harvard University,' will completely change all your thoughts, codes of conduct, and roadmap regarding interpersonal relationships.
We will give you the skills, insights, and wisdom to attract better, more powerful, and more creative people to your side.
Without bloody competition or bruising fights, you will succeed in finding the once-in-a-lifetime opportunity to achieve the goals and achievements you desire.
“I get obsessed with someone every day!”
Harvard University recommended books!
From Ivy League business schools to global CEOs
A masterclass in persuasion and conversation, coveted by talents around the world.
One of Amazon's best-selling communications books of the past decade, "Winning Without Fighting" offers a comprehensive collection of powerful tools for persuasion and conversation that will help you win hearts and minds.
From ancient philosopher Aristotle to singer Taylor Swift, the alchemists of language come together to tell captivating stories that touch, make people laugh, and ultimately, steal their hearts.
People who have achieved dramatic success in one-on-one conversations, group conversations, discussions, debates, presentations, lectures, speeches, and any other moment that requires persuasion and conversation say:
“The best don’t fight.
Because you start by winning!” This book provides the best-case scenarios you should prepare before engaging in conversation and persuasion.
And it presents fascinating, never-before-seen advice and wisdom on how to bring it to life on stage.
The author Jay Heinrichs, who gained international fame with the publication of this book, has held dialogue workshops with over 10,000 participants, ranging from young talents at Harvard University, Wharton Business School, and NASA to CEOs of global companies. The educational program called 'Jay Heinrich's Persuasion' has received a warm response from universities and companies in Europe.
This book, which was selected as one of the 'Top 10 Recommended Books by Harvard University,' will completely change all your thoughts, codes of conduct, and roadmap regarding interpersonal relationships.
We will give you the skills, insights, and wisdom to attract better, more powerful, and more creative people to your side.
Without bloody competition or bruising fights, you will succeed in finding the once-in-a-lifetime opportunity to achieve the goals and achievements you desire.
- You can preview some of the book's contents.
Preview
index
Preface: Investigation Will Change Your Life
Chapter 1: Life is a series of fierce debates.
Encourage a positive attitude from others | Dirimens copulatio | Show success stories | Apportiori argument | Guide imagination | Chiasmus | Act like someone with plenty of time | Touch their emotions
Chapter 2: Set Your Goals
Will you fight and lose, or will you win without fighting? | How much do you agree with what I'm saying? | Let your opponent score points freely | Build a safety margin | Give and take back | Position yourself in the middle | It's okay if you don't try
Chapter 3: Go to the Future, the Future, the Future
Change the tense | Argumentative rhetoric vs. demonstrative rhetoric | Break through the past and present to the future! | Promise compensation | Propose extreme options first | On things that cannot be argued | Live with the "if you think otherwise" mentality
Chapter 4: Love and Use
I believe it was a good idea | Brothers of Logos | Become a Compromising Jedi | Pathos: Play to the Opponent's Mood
Chapter 5: The Best Weapon, Decorum
When in Rome, do as the Romans do | Be comfortable, be appropriate! | Make room for gaps, ask for advice | Attitude is everything.
Chapter 6: Smile like a competent person
Competence is Virtue | Understand Your Opponent's Virtues | Opponents Chase Two Birds at a Time | Recommend Others & Acknowledge Flaws Strategy | Change Your Opinion
Chapter 7: Unfolding Phronesis
Why should I follow you? | The doer beats the theorist.
Chapter 8: The Alchemy of Dubitatio
Make it seem forced | I only want to be convinced by you | Start with underestimation | Sincerity is the ultimate winner
Chapter 9 Dance with Pathos!
Logos on the left, pathos on the right | Play with experience and expectations | Impress the Supreme Court Justice | From fierce to gentle | Ignite anger, then cool it | Spray oxytocin | Persuasion, voter turnout, and imitation | Seduce with flowers
Chapter 10: Turn down the volume
System 1 vs. System 2 | Stop it, Mr. Freud.
I'm dying laughing
Chapter 11: Listen to the Voice of God
Start with common sense | Examine the verbosity of repetition closely.
Chapter 12: Define, Redefine, Frame, and Reframing
Find common sense words | Win group arguments | Redefine them | Turn your opponent's strengths into weaknesses | Facts, definitions, importance, relevance | Happiness is the art of reframing
Chapter 13: Gather compelling cases
Syllogisms and Elliptic Syllogisms | Deductive vs. Inductive Logic | Identifying the "Because" | Facts, Comparisons, and Stories
Chapter 14: Find the Ultimate Hook
Convince Your Friends | Hooks Are Infinite | Don't Forget Hooks When Writing | What Will You Connect? | Send Rays of Love
Chapter 15: Enemies are armed with seven errors.
First Fatal Fallacy: False Comparison | Second Fatal Fallacy: False Case | Third Fatal Fallacy: Ignorance as Evidence | Fourth Fatal Fallacy: Tautology | Fifth Fatal Fallacy: False Choice | Sixth Fatal Fallacy: Red Herring | Seventh Fatal Fallacy: False Conclusion
Chapter 16 Blow the whistle and call a foul.
Fallacy of power | Don't argue about things that aren't worth arguing about | Change the definition and look to the future | Fight with a cool head and a warm heart | Calling foul: When using the wrong tense | Calling foul: When there is no conclusion | Calling foul: When hearing insulting words | Calling foul: When being sarcastic | Calling foul: When receiving threats | Calling foul: When arguing with a fool | Calling foul: When insisting on subjective truth
Chapter 17: What Kind of Person Is Your Opponent?
Find the disconnect | Find the inconsistency | Where is the opponent?
Chapter 18: Finding the Sweet Spot
How to find the person you want
Chapter 19: Make Yourself Fall
Prove yourself a better person | Lower your pathos, raise your ethos | Remember Socrates
Chapter 20: Welcome to the World of Investigative Law
Rhetoric is an elaborate plan | And God said, rhetorically... | Twist the cliché | The aesthetics of rearranging the order | How Churchill achieved rhythm | Saying yes and no simultaneously | Rhetorical devices that manipulate emotions | Create new words
Chapter 21: Become a Magician Who Captivates Hearts
Metonymy: Drinking a Picture | Synecdoche: Don't Be a Kalishi | Hyperbole: Live, Live a Thrilling Life!
Chapter 22: If You're Really Sorry, Never Apologize
How to Return a Volcano | Apple Tech | Mapmaker, Mapmaker, Make Me a Fake Map
Chapter 23: Give Wings to Kairos
When to Invest, When to Save | Understand Your Opponent's Routine | Create Previews and Trailers
Chapter 24: Use the Appropriate Media
Which senses will you utilize?
Chapter 25: Why the World Is Going Crazy About TED
Create a "journey of discovery" using conception, arrangement, style, memory, delivery, and inductive reasoning.
Chapter 26: Create the Decisive 12 Seconds
Benchmark Cicero's outline | Unite the group with showy rhetoric | Opportunity to prove, challenge to prove | Create dramatic tension using cinematic techniques | Want to emphasize a point? | Make one thing memorable | Don't forget the climax | Follow the narrative arc | The period determines everything
Chapter 27: Write one line every day
If you want to write a good essay | Why should you write an essay?
Chapter 28: What to Sell
Need more? | Wrapped in Humility | The Art of Flattery
Chapter 1: Life is a series of fierce debates.
Encourage a positive attitude from others | Dirimens copulatio | Show success stories | Apportiori argument | Guide imagination | Chiasmus | Act like someone with plenty of time | Touch their emotions
Chapter 2: Set Your Goals
Will you fight and lose, or will you win without fighting? | How much do you agree with what I'm saying? | Let your opponent score points freely | Build a safety margin | Give and take back | Position yourself in the middle | It's okay if you don't try
Chapter 3: Go to the Future, the Future, the Future
Change the tense | Argumentative rhetoric vs. demonstrative rhetoric | Break through the past and present to the future! | Promise compensation | Propose extreme options first | On things that cannot be argued | Live with the "if you think otherwise" mentality
Chapter 4: Love and Use
I believe it was a good idea | Brothers of Logos | Become a Compromising Jedi | Pathos: Play to the Opponent's Mood
Chapter 5: The Best Weapon, Decorum
When in Rome, do as the Romans do | Be comfortable, be appropriate! | Make room for gaps, ask for advice | Attitude is everything.
Chapter 6: Smile like a competent person
Competence is Virtue | Understand Your Opponent's Virtues | Opponents Chase Two Birds at a Time | Recommend Others & Acknowledge Flaws Strategy | Change Your Opinion
Chapter 7: Unfolding Phronesis
Why should I follow you? | The doer beats the theorist.
Chapter 8: The Alchemy of Dubitatio
Make it seem forced | I only want to be convinced by you | Start with underestimation | Sincerity is the ultimate winner
Chapter 9 Dance with Pathos!
Logos on the left, pathos on the right | Play with experience and expectations | Impress the Supreme Court Justice | From fierce to gentle | Ignite anger, then cool it | Spray oxytocin | Persuasion, voter turnout, and imitation | Seduce with flowers
Chapter 10: Turn down the volume
System 1 vs. System 2 | Stop it, Mr. Freud.
I'm dying laughing
Chapter 11: Listen to the Voice of God
Start with common sense | Examine the verbosity of repetition closely.
Chapter 12: Define, Redefine, Frame, and Reframing
Find common sense words | Win group arguments | Redefine them | Turn your opponent's strengths into weaknesses | Facts, definitions, importance, relevance | Happiness is the art of reframing
Chapter 13: Gather compelling cases
Syllogisms and Elliptic Syllogisms | Deductive vs. Inductive Logic | Identifying the "Because" | Facts, Comparisons, and Stories
Chapter 14: Find the Ultimate Hook
Convince Your Friends | Hooks Are Infinite | Don't Forget Hooks When Writing | What Will You Connect? | Send Rays of Love
Chapter 15: Enemies are armed with seven errors.
First Fatal Fallacy: False Comparison | Second Fatal Fallacy: False Case | Third Fatal Fallacy: Ignorance as Evidence | Fourth Fatal Fallacy: Tautology | Fifth Fatal Fallacy: False Choice | Sixth Fatal Fallacy: Red Herring | Seventh Fatal Fallacy: False Conclusion
Chapter 16 Blow the whistle and call a foul.
Fallacy of power | Don't argue about things that aren't worth arguing about | Change the definition and look to the future | Fight with a cool head and a warm heart | Calling foul: When using the wrong tense | Calling foul: When there is no conclusion | Calling foul: When hearing insulting words | Calling foul: When being sarcastic | Calling foul: When receiving threats | Calling foul: When arguing with a fool | Calling foul: When insisting on subjective truth
Chapter 17: What Kind of Person Is Your Opponent?
Find the disconnect | Find the inconsistency | Where is the opponent?
Chapter 18: Finding the Sweet Spot
How to find the person you want
Chapter 19: Make Yourself Fall
Prove yourself a better person | Lower your pathos, raise your ethos | Remember Socrates
Chapter 20: Welcome to the World of Investigative Law
Rhetoric is an elaborate plan | And God said, rhetorically... | Twist the cliché | The aesthetics of rearranging the order | How Churchill achieved rhythm | Saying yes and no simultaneously | Rhetorical devices that manipulate emotions | Create new words
Chapter 21: Become a Magician Who Captivates Hearts
Metonymy: Drinking a Picture | Synecdoche: Don't Be a Kalishi | Hyperbole: Live, Live a Thrilling Life!
Chapter 22: If You're Really Sorry, Never Apologize
How to Return a Volcano | Apple Tech | Mapmaker, Mapmaker, Make Me a Fake Map
Chapter 23: Give Wings to Kairos
When to Invest, When to Save | Understand Your Opponent's Routine | Create Previews and Trailers
Chapter 24: Use the Appropriate Media
Which senses will you utilize?
Chapter 25: Why the World Is Going Crazy About TED
Create a "journey of discovery" using conception, arrangement, style, memory, delivery, and inductive reasoning.
Chapter 26: Create the Decisive 12 Seconds
Benchmark Cicero's outline | Unite the group with showy rhetoric | Opportunity to prove, challenge to prove | Create dramatic tension using cinematic techniques | Want to emphasize a point? | Make one thing memorable | Don't forget the climax | Follow the narrative arc | The period determines everything
Chapter 27: Write one line every day
If you want to write a good essay | Why should you write an essay?
Chapter 28: What to Sell
Need more? | Wrapped in Humility | The Art of Flattery
Detailed image
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Into the book
Try spending a whole day trying to convince no one, trying to manipulate no one's opinion, and relying solely on your own logic.
All kinds of quarrels and disputes will arise.
What happens if we leave disagreements unresolved, if we don't constantly persuade our family, colleagues, and superiors? Persuasion is the most effective "tranquilizer" for human progress.
To have productive, not wasteful, debates, we must learn from the masters of rhetoric.
--- From the "Preface"
Actively seek out examples of excellent uses for your ideas.
It could be an example of another company that has achieved great results by doing something similar to your idea (or even digging into an example of something that has already been successful and benchmarking your idea against that).
These ideas will be more persuasive in your presentations).
While showing how one small but brilliant idea can lead to explosive results, and giving a subtle wink saying, "Wouldn't that be a real hit!", the winner of the game is already decided as you.
--- From "Show Me a Success Story"
The purpose of persuasion and conversation is not to overwhelm the other person, but to get my opinions and arguments across to the other person.
Do you want your opponent to score points? Then make sure they get enough points.
The opponent who scores points becomes more lenient towards me, making it easier to win.
--- From "Let your opponent score as many points as he wants"
Do you have an important meeting coming up?
So, check to see if your presentation or proposal contains logos, pathos, and ethos.
Is my argument logically sound? Can the people in the room trust what I say? How can I ultimately get people excited about my proposal? If you examine these three things, you're guaranteed to win.
--- From "Brothers of Logos"
Intentionally including gaps and points of advice throughout your presentation, conversation, or argument can be a very effective persuasive strategy.
People feel comfortable when you show them your vulnerability.
We believe that you, who listen to people's opinions and advice, are the 'right person' to take on this critical project that will determine the company's survival.
--- From "Make a Gap and Ask for Advice"
Top performers never have just one final plan.
The more alternatives you have, the higher your chances of winning.
Moreover, they wisely lead the horse to the river, but let the horse decide for itself how much water to drink.
By forcing your opponent to make a choice, they feel intoxicated with victory, but you are the one who truly wins.
All kinds of quarrels and disputes will arise.
What happens if we leave disagreements unresolved, if we don't constantly persuade our family, colleagues, and superiors? Persuasion is the most effective "tranquilizer" for human progress.
To have productive, not wasteful, debates, we must learn from the masters of rhetoric.
--- From the "Preface"
Actively seek out examples of excellent uses for your ideas.
It could be an example of another company that has achieved great results by doing something similar to your idea (or even digging into an example of something that has already been successful and benchmarking your idea against that).
These ideas will be more persuasive in your presentations).
While showing how one small but brilliant idea can lead to explosive results, and giving a subtle wink saying, "Wouldn't that be a real hit!", the winner of the game is already decided as you.
--- From "Show Me a Success Story"
The purpose of persuasion and conversation is not to overwhelm the other person, but to get my opinions and arguments across to the other person.
Do you want your opponent to score points? Then make sure they get enough points.
The opponent who scores points becomes more lenient towards me, making it easier to win.
--- From "Let your opponent score as many points as he wants"
Do you have an important meeting coming up?
So, check to see if your presentation or proposal contains logos, pathos, and ethos.
Is my argument logically sound? Can the people in the room trust what I say? How can I ultimately get people excited about my proposal? If you examine these three things, you're guaranteed to win.
--- From "Brothers of Logos"
Intentionally including gaps and points of advice throughout your presentation, conversation, or argument can be a very effective persuasive strategy.
People feel comfortable when you show them your vulnerability.
We believe that you, who listen to people's opinions and advice, are the 'right person' to take on this critical project that will determine the company's survival.
--- From "Make a Gap and Ask for Advice"
Top performers never have just one final plan.
The more alternatives you have, the higher your chances of winning.
Moreover, they wisely lead the horse to the river, but let the horse decide for itself how much water to drink.
By forcing your opponent to make a choice, they feel intoxicated with victory, but you are the one who truly wins.
--- From "The Executor Beats the Theorist"
Publisher's Review
“Give the other person the little things they want
“Get what I want big!”
Published in 14 countries, New York Times bestseller
It has captivated global talents from Harvard University, Wharton School, and NASA.
28 Alchemy of Conversation that Changes People's Hearts and Behaviors
Why do conversations always turn into arguments? I'm considered logical and rational, yet I consistently fail at persuasion? I claim to be considerate, yet why do others feel hurt by my efforts? I have the best ideas and a wealth of materials, yet I consistently lose to my competitors in presentations? I possess expert insight and experience, yet people don't trust me? Every businessperson in the world grapples with these dilemmas every day.
There is only one reason why conversation and persuasion fail.
Because I couldn't give something to the other person.
Persuasion is not a game of subduing the opponent with fancy words and specifications.
It's a game of giving the other person what they desperately want and then getting something even greater from them.
This book provides a wealth of wise methods for accurately reading what the other person wants.
Through this, it vividly portrays tactics and strategies that will leave a strong impression on the opponent's mind and will naturally elicit admiration.
Furthermore, it presents sophisticated techniques and useful tips that will make the other person willingly give you what you want.
Every page of this book is filled with amazing stories of giving your opponent small victories and then using them to achieve the big victories you desire.
“A smart, engaging, and intellectually triumphant book!” _Publisher's Weekly
From Aristotle to Taylor Swift
Perfect tools for conversation and persuasion, spanning 3,000 years.
The author of this book, Jay Heinrich, has been deeply interested in rhetoric, the study of linguistic techniques that have a profound impact on changing people's minds and behavior.
In this book, he introduces the brilliant conversational and persuasive tools of ancient Greek and Roman philosophers, orators, orators, politicians, and writers.
Furthermore, it conveys the differentiated communication skills of today's top figures in their fields through exciting stories.
From Aristotle, Cicero, Caesar, and Augustine, who made the Roman citizens cry and laugh, to Barack Obama and Taylor Swift, who are considered the greatest super communicators in the world, the so-called "techniques of winning without fighting" that have stolen the hearts of tens of millions with just a word or action are coming to you today as you diligently ponder and strive.
People hate being persuaded.
People never do things they don't want to do.
How can I persuade such a person? How can I make him my own? How can I move forward with him toward greater, more amazing victories? Read this book until the very end.
Humanity's greatest persuaders and alchemists of language will guide you into a world of conversation and persuasion unlike anything you've ever experienced.
“Get what I want big!”
Published in 14 countries, New York Times bestseller
It has captivated global talents from Harvard University, Wharton School, and NASA.
28 Alchemy of Conversation that Changes People's Hearts and Behaviors
Why do conversations always turn into arguments? I'm considered logical and rational, yet I consistently fail at persuasion? I claim to be considerate, yet why do others feel hurt by my efforts? I have the best ideas and a wealth of materials, yet I consistently lose to my competitors in presentations? I possess expert insight and experience, yet people don't trust me? Every businessperson in the world grapples with these dilemmas every day.
There is only one reason why conversation and persuasion fail.
Because I couldn't give something to the other person.
Persuasion is not a game of subduing the opponent with fancy words and specifications.
It's a game of giving the other person what they desperately want and then getting something even greater from them.
This book provides a wealth of wise methods for accurately reading what the other person wants.
Through this, it vividly portrays tactics and strategies that will leave a strong impression on the opponent's mind and will naturally elicit admiration.
Furthermore, it presents sophisticated techniques and useful tips that will make the other person willingly give you what you want.
Every page of this book is filled with amazing stories of giving your opponent small victories and then using them to achieve the big victories you desire.
“A smart, engaging, and intellectually triumphant book!” _Publisher's Weekly
From Aristotle to Taylor Swift
Perfect tools for conversation and persuasion, spanning 3,000 years.
The author of this book, Jay Heinrich, has been deeply interested in rhetoric, the study of linguistic techniques that have a profound impact on changing people's minds and behavior.
In this book, he introduces the brilliant conversational and persuasive tools of ancient Greek and Roman philosophers, orators, orators, politicians, and writers.
Furthermore, it conveys the differentiated communication skills of today's top figures in their fields through exciting stories.
From Aristotle, Cicero, Caesar, and Augustine, who made the Roman citizens cry and laugh, to Barack Obama and Taylor Swift, who are considered the greatest super communicators in the world, the so-called "techniques of winning without fighting" that have stolen the hearts of tens of millions with just a word or action are coming to you today as you diligently ponder and strive.
People hate being persuaded.
People never do things they don't want to do.
How can I persuade such a person? How can I make him my own? How can I move forward with him toward greater, more amazing victories? Read this book until the very end.
Humanity's greatest persuaders and alchemists of language will guide you into a world of conversation and persuasion unlike anything you've ever experienced.
GOODS SPECIFICS
- Date of issue: October 28, 2024
- Page count, weight, size: 324 pages | 586g | 152*223*20mm
- ISBN13: 9791158513009
- ISBN10: 1158513003
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