{"product_id":"110189","title":"Carrot Marketing ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEJnqvwpqmjD1fqxCRkAUOvIGet.png?v=1765096278\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Carrot Marketing \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/128193611\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eBook Introduction\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“Customers are flocking to other stores.\u003cbr\u003e “Why is it that only our store is having a harder time?”\u003cbr\u003e For beginner SNS business owners who are worried about falling sales\u003cbr\u003e Marketing methods that make customers come to you on their own!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The number of self-employed people struggling due to rising prices and labor costs is increasing.\u003cbr\u003e The continued decline in sales can also be understood as a situation where customers are leaving.\u003cbr\u003e When sales decline, the business naturally goes into liquidation.\u003cbr\u003e But we can find new hope in the fact that customers' footsteps have stopped.\u003cbr\u003e This is because it opens up an easy way to promote our store to many people even if it is located in a place that is not easily visible in the neighborhood.\u003cbr\u003e It is the 'carrot business'.\u003cbr\u003e  \u003cbr\u003eThis book is Korea's first carrot business guidebook, containing realistic advice and practical marketing methods from the author who actually tripled his monthly sales through carrots.\u003cbr\u003e With Carrot, you can promote your store to people in your desired neighborhood and turn easily accessible customers into regulars.\u003cbr\u003e You can reach over 10 million users by targeting your ads not only in your neighborhood but also in other regions.\u003cbr\u003e Above all, the greatest advantage of carrot marketing is that it is simple enough that you can learn it in just one day and start right away.\u003cbr\u003e In particular, since there are no difficult terms, it is very accessible not only to marketing beginners but also to middle-aged people who are not good at using social media.\u003cbr\u003e\u003cbr\u003e This book explores carrot business marketing methods that capture customers' hearts, using real-life examples, and meticulously analyzes the reasons why our stores have failed to attract customers so far. \u003cbr\u003eWe provide a variety of practical exercises, such as creating a business profile and creating a catchy title, to help you apply them immediately in real life.\u003cbr\u003e Finally, we help you increase your sales and live a worry-free life through the 'Carrot Targeting Process'.\u003cbr\u003e After reading the book, instead of worrying, \"So what should I do now?\", I organized it so that you can immediately realize, \"This is how it's done!\" and put it into practice.\u003cbr\u003e We have also solidly established basic marketing principles and theories so that you can understand not only the carrot business but also the essence of marketing.\u003cbr\u003e By learning and practicing carrot business marketing through this book, customers will find themselves, and you will be able to increase sales even in difficult environments.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e PROLOGUE\u003cbr\u003e Structure of this book\u003cbr\u003e \u003cbr\u003e\u003cb\u003ePART 1: Neighborhood Marketing: Saving Small Businesses\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 1: Why You Should Start a Carrot Business\u003cbr\u003e Neighborhood Marketing Carrot Business\u003cbr\u003e Recruitment is possible with just one post\u003cbr\u003e Increase repeat purchase rate by attracting regular customers\u003cbr\u003e\u003cbr\u003e CHAPTER 2: Carrot Marketing Even Social Media Beginners Can Do\u003cbr\u003e Easy and simple target setting method\u003cbr\u003e Easy management method even for SNS beginners\u003cbr\u003e\u003cbr\u003e CHAPTER 3 Is our store okay too?\u003cbr\u003e Check out businesses through the [Near Me] tab\u003cbr\u003e Even if it's an expensive product, it's OK if there's demand.\u003cbr\u003e\u003cbr\u003e CHAPTER 4 Where are carrot ads displayed?\u003cbr\u003e Three Types of Carrot Advertising\u003cbr\u003e\u003cbr\u003e CHAPTER 5: Carrot Business Advertising Effectiveness Case Study\u003cbr\u003e Home Care Service: From 0 inquiries per day to 700 inquiries per year!\u003cbr\u003e Rehabilitation Pilates Center: Three inquiries per day for just 5,000 won!\u003cbr\u003e The Importance of Recruitment Principles for Clear Results\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 2: Don't Advertise Without 'This'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 1 Mistakes made when business is not going well \u003cbr\u003ePaying for expensive and unreliable marketing costs\u003cbr\u003e False and exaggerated advertising for quick results\u003cbr\u003e The fastest way is to go gradually and steadily.\u003cbr\u003e\u003cbr\u003e CHAPTER 2: Why Results Don't Come\u003cbr\u003e Why people pass by your ad without even looking at it\u003cbr\u003e You have to move the customer's heart\u003cbr\u003e\u003cbr\u003e CHAPTER 3: Why You Need to Create 'Real' Regulars\u003cbr\u003e One-time marketing doesn't create repeat customers.\u003cbr\u003e Buying regulars and reviews means you're missing out on \"real\" regulars.\u003cbr\u003e\u003cbr\u003e CHAPTER 4 One Thing Every Business with Declining Sales Must Change\u003cbr\u003e The moment you become 'eul', you are removed from competition.\u003cbr\u003e We must become a company that gives back as much as we receive.\u003cbr\u003e Providing good service will keep customers coming back.\u003cbr\u003e\u003cbr\u003e CHAPTER 5 'This' Only Found in Successful Stores\u003cbr\u003e If you have sincerity, things will go well.\u003cbr\u003e If you keep failing, there are two things to check:\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 3: Practical Carrot Business That Delivers Results\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 1 Setting up a Carrot Biz Profile  \u003cbr\u003eLearn about the Biz Profile screen layout\u003cbr\u003e [Practice] Setting up a Carrot Biz Profile\u003cbr\u003e Good vs. Bad Examples of Business Profile Photos\u003cbr\u003e [Practice] Create an advertising account in 10 seconds!\u003cbr\u003e\u003cbr\u003e CHAPTER 2 Four Tips for Writing a Newsletter\u003cbr\u003e How should the event be conducted?\u003cbr\u003e How to provide benefits\u003cbr\u003e Include your customers' concerns\u003cbr\u003e Show the process of working towards a solution\u003cbr\u003e [Practice] Creating a Newsletter Using a Mix of Photos and Text\u003cbr\u003e\u003cbr\u003e CHAPTER 3: How to Issue Regular Coupons to Successful Stores\u003cbr\u003e [Practice] The Secret to Issuing Coupons That Will Bring People to Your Store Right Away\u003cbr\u003e Coupon know-how that attracted 2,000 regular customers in just two weeks\u003cbr\u003e\u003cbr\u003e CHAPTER 4: Creating a Super-Easy Carrot Business Advertisement\u003cbr\u003e [Practice] Creating a Feed Ad in 1 Minute\u003cbr\u003e [Practice] Creating a Search Ad in 1 Minute\u003cbr\u003e\u003cbr\u003e CHAPTER 5: Resolving Rejected Ads in One Step\u003cbr\u003e Check the reason for rejection\u003cbr\u003e [Practice] Resolving Approval Denials\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 4: Practical Know-How to Capture Customers' Hearts\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eCHAPTER 1: Save More Than Double Your Advertising Costs with One Copy\u003cbr\u003e Why advertising costs are high\u003cbr\u003e How to Save More Than Double Your Advertising Spend\u003cbr\u003e Time-of-day strategy to reduce budget by one-third\u003cbr\u003e [Practice] Setting up a detailed advertising schedule\u003cbr\u003e\u003cbr\u003e CHAPTER 2: Creating Clickable Ads\u003cbr\u003e Why Customers Aren't Seeing Our Ads\u003cbr\u003e Two Types of Titles That Grab Your Customers' Attention\u003cbr\u003e\u003cbr\u003e CHAPTER 3 Differentiating Points of an Attractive Newsletter\u003cbr\u003e Three Tips for Creating an Engaging Newsletter\u003cbr\u003e\u003cbr\u003e CHAPTER 4 How to Double Your Ad Immersion\u003cbr\u003e Two blank lines that make you read long newsletters to the end\u003cbr\u003e A square box that makes long reviews shine\u003cbr\u003e [Practice] Displaying a Square Box in a Review\u003cbr\u003e\u003cbr\u003e CHAPTER 5 The Secret of the Store with Queues\u003cbr\u003e Why do people wait in long lines in front of famous restaurants?\u003cbr\u003e The secret to securing consistent reviews\u003cbr\u003e\u003cbr\u003e CHAPTER 6: The Carrot Targeting Process That Moves Customers\u003cbr\u003e Set your targeting specifically\u003cbr\u003e The 5-Step Carrot Targeting Process\u003cbr\u003e \u003cbr\u003eCHAPTER 7: Leveraging the Expert Mode Used by Agencies\u003cbr\u003e What is Expert Mode?\u003cbr\u003e Explore Expert Mode Features\u003cbr\u003e Understanding Campaigns, Ad Groups, and Creatives\u003cbr\u003e Set detailed targeting to improve ad effectiveness.\u003cbr\u003e [Practice] Using Expert Mode\u003cbr\u003e\u003cbr\u003e CHAPTER 8: How to Use Questionnaires to Reach Potential Customers\u003cbr\u003e Why secure a customer database?\u003cbr\u003e [Practice] Creating a Questionnaire to Build a Customer Database\u003cbr\u003e Encourage customer inquiries to fill out a questionnaire.\u003cbr\u003e Check customer questionnaires at a glance\u003cbr\u003e\u003cbr\u003e CHAPTER 9: How to Use ChatGPT for Marketing Beginners\u003cbr\u003e What is ChatGPT?\u003cbr\u003e Identifying Customer Concerns with ChatGPT\u003cbr\u003e Creating Ad Titles Using ChatGPT\u003cbr\u003e Get newsletter feedback from ChatGPT\u003cbr\u003e\u003cbr\u003e EPILOGUE\u003cbr\u003e Search\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4569\/MidCate003\/456827770.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e1.\u003cbr\u003e Learn about Carrot Business Marketing\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eWe explore why small business owners looking to launch their marketing strategy should use Carrot Business to attract customers, the characteristics of Carrot, and various real-life examples of successful businesses.\u003cbr\u003e We'll explore the unique advantages of Carrot, how to set up ads that even social media beginners can follow, and what you need to know before starting Carrot marketing, and how to apply them to your store.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2.\u003cbr\u003e Analyzing the Causes of Our Store's Customer Recruitment Failure\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Before advertising, one thing you must check is the essence of marketing.\u003cbr\u003e First, build a solid foundation of knowledge and theory about marketing.\u003cbr\u003e We'll explore why sales continue to decline and how successful stores can thrive, and analyze the various reasons why your store has failed to attract customers so far.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3.\u003cbr\u003e Setting up a carrot business\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Even if you are new to SNS, Carrot Business is easy to learn and follow. \u003cbr\u003eWe'll cover practical exercises on creating an advertising account, creating a newsletter, issuing coupons that attract customers, creating feed ads, creating search ads, and resolving approval rejections.\u003cbr\u003e We will set up our store's carrot business in earnest by following the friendly explanations step by step.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4.\u003cbr\u003e Applying practical know-how to capture customers' hearts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Going a step further than the basic exercises we've learned, we'll explore marketing know-how that will move customers' hearts and increase sales.\u003cbr\u003e In particular, you will learn the \"carrot targeting process\" that has brought success to the author and other self-employed individuals in various industries whom he has coached, and which allows customers to come to him on their own.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhat kind of readers is this book for?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Small business owners who want to increase sales through easy and simple marketing.\u003cbr\u003e - A CEO who only spends on advertising despite declining sales\u003cbr\u003e - A beginner self-employed person who doesn't know how to attract regular customers. \u003cbr\u003e- Marketers of companies seeking to achieve tangible marketing results through carrot marketing\u003cbr\u003e - Industry insiders curious about the secrets to successful carrot marketing \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e July 5, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 208 pages | 170*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169212564\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169212565 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893689778218,"sku":"110189","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/fb0f2d7359785f7ebf4580de118ef032.jpg?v=1765411941","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110189","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}