{"product_id":"110285","title":"10 Psychological Laws of UX\/UI ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEJtrkVB2fW4ZBpfO9J3CLDyeDj.png?v=1765098821\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e 10 Psychological Laws of UX\/UI \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/125886358\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \"10 Psychological Laws of UX\/UI,\" which has been greatly loved by many readers, including UX\/UI designers, practical planners and developers who want to understand users, as well as UX students and educators, has returned in a revised and expanded edition with the latest trends, examples, and solid background knowledge. \u003cbr\u003eIn particular, this revised and expanded edition provides a 'special benefit' of a mini poster (240*180mm) that can be attached to a wall, desk, or monitor for easy viewing.\u003cbr\u003e Following the first edition, this revised and expanded edition provides a concise yet focused explanation for readers seeking to understand the psychology behind user behavior and interactions with digital interfaces.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1: Jacob's Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 Fitts' Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Miller's Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 Hick's Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Postel's Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Peak-End Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7: Aesthetic Usability Effects\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 8: The von Restorff Effect\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapter 9 Tesla's Law\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 10: Doherty Criticality\u003c\/b\u003e\u003cbr\u003e __outline\u003cbr\u003e __genesis\u003cbr\u003e __example\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 11: Design Meets Psychology\u003c\/b\u003e\u003cbr\u003e __Awakening the importance of psychological laws\u003cbr\u003e __Design Principles\u003cbr\u003e __organize\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 12: With Power Comes Responsibility\u003c\/b\u003e\u003cbr\u003e __How Technology Shapes Behavior\u003cbr\u003e __Why ethics are important\u003cbr\u003e __Slow down and be careful\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4467\/MidCate004\/446632698.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e[Added in the revised and expanded edition]\u003c\/b\u003e\u003cbr\u003e The principles and concepts covered in this book are timeless and provide a solid foundation for designers of all levels of expertise.\u003cbr\u003e To enhance the reader's experience, this revised and expanded edition includes additional information and includes these laws and concepts under the topics of \"Psychological Concepts,\" \"Design Techniques,\" and \"Deep Learning.\" \u003cbr\u003eWe've also updated examples throughout the book, making it a solid, practical guide for designers looking to stay up-to-date on the latest trends and best practices in design.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[Main contents of this book]\u003c\/b\u003e\u003cbr\u003e ■ How does psychology relate to new technologies like AI and spatial computing?\u003cbr\u003e ■ What are the most useful psychological laws for UX\/UI designers?\u003cbr\u003e ■ How does each psychological law relate to UX heuristics?\u003cbr\u003e ■ How do predictive models such as Fitts' law, Jacobs' law, and Hick's law work?\u003cbr\u003e ■ What are the ethical implications of using psychology in design?\u003cbr\u003e ■ Let's put into practice a practical framework that effectively applies psychological principles to the design process!\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[This book's target audience]\u003c\/b\u003e \u003cbr\u003eI recommend this book to anyone who wants to develop their design skills, learn more about the intersection of psychology and design, or wonder why people respond in certain ways to good design.\u003cbr\u003e This book is intended for designers who want to gain a deeper understanding of psychology, its impact on design work, and the commonalities between psychology and design.\u003cbr\u003e Whether you're a practicing or aspiring designer, this book will be helpful to anyone who wants to understand how human perception and mental processes impact the overall user experience.\u003cbr\u003e Although this book focuses on digital design, as opposed to traditional mediums like graphic design or industrial design, the information contained here is broadly applicable to anyone responsible for creating user experiences.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[Author's Note]\u003c\/b\u003e \u003cbr\u003eThe motivation for writing this book was the hope that it would help more designers approach the complex laws of psychology more easily.\u003cbr\u003e This is especially true for designers who don't have a background in psychology or behavioral science.\u003cbr\u003e In an era where design's role within organizations is more influential than ever, the intersection of psychology and user experience (UX) design will become increasingly relevant.\u003cbr\u003e As interest in design grows, opinions differ on what additional skills designers should acquire to enhance their value and capabilities.\u003cbr\u003e Should I learn coding or writing? Or should I build my business knowledge? All three can be valuable, depending on the project, team, or industry you're involved in.\u003cbr\u003e However, a basic knowledge of psychology is a virtue that all designers should have.\u003cbr\u003e \u003cbr\u003eEvery human being has a \"blueprint\" for how they perceive and process the world around them, and studying psychology can help us decipher this blueprint.\u003cbr\u003e Designers can use this knowledge to create more intuitive and human-centered products and experiences.\u003cbr\u003e By leveraging the key principles of psychology, we can create designs that resonate with humans without forcing users to adapt to the design of our products or experiences.\u003cbr\u003e This is the foundation of human-centered design and the basis of this book.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e But it can be difficult to know where to start.\u003cbr\u003e Which laws of psychology are useful? Which of these laws are applicable in practice? While countless laws and theories could answer this question, I've selected a few that are particularly useful and widely applicable. \u003cbr\u003eThis book explores these concepts and presents some examples of how they can be effectively applied to the products and experiences we interact with every day.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[Translator's Note]\u003c\/b\u003e\u003cbr\u003e I have several banking apps installed on my smartphone.\u003cbr\u003e Among them, the most used app is definitely Kakao Bank.\u003cbr\u003e The reason is simple.\u003cbr\u003e Because it is easier to use than other apps.\u003cbr\u003e From signing up to transferring, no public certificate is required, and account transfers are as easy as sending a message.\u003cbr\u003e Perhaps because everyone else feels the same way, the bank, which has pledged to introduce \"innovative, user-centric technology,\" continues to see solid growth, surpassing 23 million subscribers as of the fourth quarter of 2023.\u003cbr\u003e\u003cbr\u003e The term 'User Experience' was coined by Donald Norman while working at Apple in 1993. \u003cbr\u003eNorman later founded the Nielsen Norman Group with Jacob Nielsen, who created 'Jacob's Law', which is first introduced in this book.\u003cbr\u003e Norman is a renowned cognitive psychologist with a PhD in psychology and an engineering degree in electrical engineering.\u003cbr\u003e It is no exaggeration to say that user experience design has focused on users, that is, humans, from the beginning, and has grown alongside psychology to form numerous branches.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e But the problem is that everyone now knows that user experience matters.\u003cbr\u003e Rather, it is now nothing more than a cliché to just keep talking vaguely about improving the user experience without any solid evidence.\u003cbr\u003e This book starts from that very problem.\u003cbr\u003e The author of this book, John Yablonski, says he once came close to doing something like that. \u003cbr\u003eThe idea was to provide stakeholders with a basis for decision-making before quantitative and qualitative data were available to justify design decisions on the assigned project.\u003cbr\u003e For example, we all know that the faster a website responds, the better its usability.\u003cbr\u003e However, if you simply give an arbitrary value without any basis in answering the question, \"How fast should it be? How slow is acceptable?\", you are likely to encounter opposition.\u003cbr\u003e\u003cbr\u003e In this situation, the answer that saved Yablonsky was psychology.\u003cbr\u003e He said that he was able to persuade stakeholders much more easily by using psychology papers as empirical evidence.\u003cbr\u003e And in the process, I realized that there was a serious lack of psychological materials that could directly help designers, so I set out to create such materials myself.\u003cbr\u003e So, the author's website, which is the origin of this book (Laws of \u003cbr\u003eUX (https:\/\/lawsofux.com) was born.\u003cbr\u003e And this book is the result of selecting and including 10 of the many psychological laws that have been developed and that are particularly useful and widely applicable.\u003cbr\u003e In the case mentioned above, the 'Doherty Criticality' in Chapter 10 will provide the answer.\u003cbr\u003e\u003cbr\u003e Chapters 1 through 10 each introduce one psychological law, focusing on its definition, origin, and abundant examples.\u003cbr\u003e Among the psychological concepts or design techniques that inevitably appear in the meantime, I have provided additional explanations in separate spaces for items that I thought required a more detailed explanation.\u003cbr\u003e In particular, this revised and expanded edition has been carefully updated with the latest versions of all the cases introduced in the first edition and has shown kindness by introducing the historical context of the intersection of design and psychology.\u003cbr\u003e \u003cbr\u003eAdditionally, at the beginning of each chapter, there is a poster that concisely expresses the psychological laws covered in that chapter.\u003cbr\u003e A total of 20 posters of psychological laws compiled by the author, including the 10 posters included in this book, are also available for free download from the Laws of UX website.\u003cbr\u003e This is a thoughtful gift designed by the author himself, hoping to help you recall and internalize the psychological laws learned in this book.\u003cbr\u003e\u003cbr\u003e As the author states in the preface, this book is designed as an introductory text, and maintains a practical attitude and concise tone throughout. If the title piques your curiosity and you pick it up, even those not directly involved in UX design will find it helpful in broadening their common sense. \u003cbr\u003eHowever, after introducing the laws, Chapters 11 and 12 systematically guide readers through how to embody and immediately apply the theoretical knowledge in practice, as well as how to use these laws responsibly rather than abusing them. Therefore, the readers who will benefit the most from this book are UX designers.\u003cbr\u003e\u003cbr\u003e Knowing and understanding are different.\u003cbr\u003e Rather than simply acquiring and applying various user experience patterns as knowledge, understanding and applying the underlying psychological laws will lead to a much more persuasive interface.\u003cbr\u003e I hope that readers of this book, who have gained a better understanding of the \"blueprint\" of humanity thanks to the author's efforts, will see the birth of more human-centered designs. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 17, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 204 pages | 366g | 148*210*12mm\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791189909635\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1189909634 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893724839978,"sku":"110285","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/37447083090c8e57849da34e3ef8c8b1.jpg?v=1765413503","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110285","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}