{"product_id":"110315","title":"Modern Growth Marketing ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEOBGGU3WV5fqimKvg12pSy4lNj.png?v=1765099599\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Modern Growth Marketing \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/125484001\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eGross strategy was right then, wrong now!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"The age of the unicorn is over.\" (Bessemer Venture Partners)\u003cbr\u003e \"The startup boom of the decade is over.\" (Lightspeed)\u003cbr\u003e \"The days of unconditional growth with free capital are over, and investors are looking for profitable companies that can generate cash, not rapid growth.\" (Sequoia Capital)\u003cbr\u003e\u003cbr\u003e In a rapidly cooling market environment, the old growth strategy of \"growth is enough even if it means running a deficit\" no longer works. \u003cbr\u003eUnless you drastically streamline your marketing strategy and improve profitability, you will face difficulties attracting new investment, and even the survival of your service will be at risk.\u003cbr\u003e So, how should companies develop growth marketing strategies to survive in this environment? This book presents a new framework called \"Modern Growth\" as a survival growth marketing strategy for an era where the growth formulas of the past no longer apply.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e▣ Chapter 1: Growth Strategy: Right Then, Wrong Now\u003c\/b\u003e\u003cbr\u003e 1.1 Why Modern Growth?\u003cbr\u003e 1.2 Is it necessary to measure LTV?\u003cbr\u003e 1.3 AARRR is now over\u003cbr\u003e 1.4 Performance vs. CRM Marketing: Which is More Important?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 2: Warning! Stop non-incremental campaigns immediately.\u003c\/b\u003e\u003cbr\u003e 2.1 Measuring Real Performance and Real Costs \u003cbr\u003e2.2 What if I don't know how to do A\/B testing?\u003cbr\u003e 2.3 You can't just 'block' it\u003cbr\u003e 2.4 Questioning whether a 100-person test would be meaningful\u003cbr\u003e 2.5 Persistence in trying to improve even by 1%p\u003cbr\u003e 2.6 Raising Real Performance, Reducing Real Costs\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 3: Saving Marketing Costs by Optimizing Segments, Benefits, and Timing\u003c\/b\u003e\u003cbr\u003e 3.1 Targeting Begins with Segmentation\u003cbr\u003e 3.2 Customized to the weather of the customer's location\u003cbr\u003e 3.3 You can tell a lot about a person by what they buy.\u003cbr\u003e 3.4 Customer behavior leading to purchase\u003cbr\u003e 3.5 Why is Market Kurly like this?\u003cbr\u003e 3.6 Don't set coupon amounts based on feelings.\u003cbr\u003e 3.7 How should I design a coupon pack?\u003cbr\u003e 3.8 Coupons vs.\u003cbr\u003e Accumulation\u003cbr\u003e 3.9 The first purchase conversion is always difficult.\u003cbr\u003e 3.10 More Difficult Customers to Churn\u003cbr\u003e 3.11 Optimal Timing\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 4: Understanding Communication\u003c\/b\u003e\u003cbr\u003e 4.1 How much is app push worth?\u003cbr\u003e 4.2 Landing pages are surprisingly important\u003cbr\u003e 4.3 How to effectively increase consent rates\u003cbr\u003e 4.4 What are you doing? Are you sleeping? Consent to receive late-night texts \u003cbr\u003e4.5 Keywords that always work\u003cbr\u003e 4.6 Do customers really only like ‘coupons’?\u003cbr\u003e 4.7 From gathering KakaoTalk channel friends to measuring performance\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 5: Is Performance Marketing Really Over?\u003c\/b\u003e\u003cbr\u003e 5.1 Data Management: Essential Knowledge for Everyone from New Employees to CEOs\u003cbr\u003e 5.2 Why is privacy a problem in this age of privacy protection?\u003cbr\u003e 5.3 New Standards for Measuring Advertising Performance\u003cbr\u003e 5.4 What happens next?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 6: Cost of Acquiring One Customer Through Advertising\u003c\/b\u003e\u003cbr\u003e 6.1 How much does it cost to acquire a new customer?\u003cbr\u003e 6.2 Defining CAC for Your Service\u003cbr\u003e 6.3 What is the appropriate customer acquisition cost?\u003cbr\u003e 6.4 Is a lower CAC better?\u003cbr\u003e 6.5 CAC and ROAS\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 7: Performance Marketing Strategies That Deliver Results\u003c\/b\u003e\u003cbr\u003e 7.1 Setting Performance Marketing KPIs\u003cbr\u003e 7.2 Finding a Media That Fits Your Service\u003cbr\u003e 7.3 How to Measure Real Performance\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Chapter 8: Advertising Optimization Know-How to Increase Sales by 200%\u003c\/b\u003e\u003cbr\u003e 8.1 Why Sales Aren't Rising \u003cbr\u003e8.2 Finding Selling Points That Lead to Purchases\u003cbr\u003e 8.3 Having a lot of material is not always a good thing.\u003cbr\u003e 8.4 Useful Campaign Configuration Skills in Practice\u003cbr\u003e 8.5 Can we do influencer marketing too?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▣ Appendix: Glossary of Terms\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4445\/MidCate008\/444479103.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 21, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 260 pages | 175*235*14mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791158395018 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893770453034,"sku":"110315","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/1c12bbb90a9e911f2c1d597e6df42dcf.jpg?v=1765415872","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110315","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}