{"product_id":"110410","title":"Lean UX ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEONIm3x2FOl9MP77QqDq0DJs8N.png?v=1765101873\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Lean UX \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/124106026\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eHow to Build a Team That Responds Quickly to Change Using Lean UX\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Lean UX, which brings together experts from various fields and develops products through short iterations, is the best way to respond to a rapidly changing market environment.\u003cbr\u003e However, many companies are unable to break away from the handoff method, where independent teams work independently and pass work to each other. \u003cbr\u003eThe 3rd edition of Lean UX proposes a process of developing a product by forming an agile team of developers, designers, and product managers, and then identifying and correcting problems through continuous learning and experimentation.\u003cbr\u003e In this book, the authors detail how to build a Lean UX team, how to use the Lean UX Canvas to drive the product development process in an agile manner, and offer advice on how to apply Lean UX teams and processes in your business.\u003cbr\u003e The authors draw on their extensive experience to provide a variety of examples and practical tips.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003ePart 1: Introduction and Principles\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1: A Time More Important Than Ever\u003cbr\u003e constantly evolving design\u003cbr\u003e\u003cbr\u003e Chapter 2 Principles\u003cbr\u003e The foundation on which Lean UX is built\u003cbr\u003e What is the definition of Lean UX?\u003cbr\u003e principle\u003cbr\u003e ---Principles on team composition  \u003cbr\u003e---Principles on organizational culture\u003cbr\u003e ---Principles that will guide the process\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e Chapter 3 Results\u003cbr\u003e What business are we in?\u003cbr\u003e ---A story about the results\u003cbr\u003e ---Finding Hidden Meaning in Stories: Products, Results, and Achievements\u003cbr\u003e Results, iteration, verification\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 Process\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 4: Lean UX Canvas\u003cbr\u003e Hypothesis is a new requirement\u003cbr\u003e Lean UX Canvas\u003cbr\u003e Using Canvas\u003cbr\u003e ---When should you use Lean UX Canvas?\u003cbr\u003e ---Is Canvas suitable for early-stage ideas or for sustained innovation?\u003cbr\u003e ---Who should work on the canvas?\u003cbr\u003e ---How much time should I invest?\u003cbr\u003e ---Do I have to use Canvas to achieve lean UX?\u003cbr\u003e ---Facilitate each section\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e Chapter 5, Box 1: Business Issues\u003cbr\u003e Facilitating the activity\u003cbr\u003e Example of a problem statement\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 6, Box 2: Business Results\u003cbr\u003e Using User Journeys\u003cbr\u003e ---User Journey Type: Pirate Metrics\u003cbr\u003e ---User Journey Type: Surface Mountain Range  \u003cbr\u003e---Using the Indicator Mountains to facilitate conversations about business outcomes\u003cbr\u003e ---User Journey Types: Service Journey and User Story Map\u003cbr\u003e Results-Performance Mapping\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 7, Box 3: User\u003cbr\u003e Protopersona Template\u003cbr\u003e Activity Facilitation\u003cbr\u003e ---Quick Verification\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 8, Box 4: User Outcomes and Benefits\u003cbr\u003e Activity Facilitation\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 9, Box 5: Solutions\u003cbr\u003e Activity Facilitation\u003cbr\u003e ---Affinity Mapping\u003cbr\u003e ---Collaborative Design: A More Systematic Approach\u003cbr\u003e Running a design studio\u003cbr\u003e ---The environment in which the process is taking place\u003cbr\u003e ---team\u003cbr\u003e ---process\u003cbr\u003e ---Required Items\u003cbr\u003e ---Problem definition and constraint summary (15 minutes)\u003cbr\u003e ---Each person presents an idea (10 minutes)\u003cbr\u003e ---Presentation and feedback (3 minutes per person)\u003cbr\u003e ---Pair up and repeat, refining ideas (10 minutes)\u003cbr\u003e ---Team Idea Generation (45 minutes)\u003cbr\u003e ---Using the product\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 10, Box 6: Hypothesis\u003cbr\u003e Activity Facilitation\u003cbr\u003e Prioritizing hypotheses\u003cbr\u003e caution\u003cbr\u003e \u003cbr\u003eChapter 11, Box 7: What important points should I learn first?\u003cbr\u003e Facilitating the activity\u003cbr\u003e caution\u003cbr\u003e\u003cbr\u003e Chapter 12, Box 8: MVPs and Experiments\u003cbr\u003e What is MVP?\u003cbr\u003e ---Example: Should I start a newsletter?\u003cbr\u003e Creating an MVP\u003cbr\u003e ---Building an MVP to Understand Value\u003cbr\u003e ---Creating an MVP to understand implementation\u003cbr\u003e ---Final Guidelines for Creating an MVP\u003cbr\u003e ---The Curve of Truth\u003cbr\u003e MVP Case\u003cbr\u003e ---Landing Page Testing\u003cbr\u003e ---Fake functions (aka buttons that don't go anywhere)\u003cbr\u003e ---The Wizard of Oz\u003cbr\u003e ---Case: Taproot Plus' Wizard of Oz MVP\u003cbr\u003e Prototyping\u003cbr\u003e ---Paper prototype\u003cbr\u003e ---Low-quality screen mockup\u003cbr\u003e ---Highly complete screen prototype\u003cbr\u003e ---No-code MVP\u003cbr\u003e ---Prototypes that work with code and real-time data\u003cbr\u003e ---What to put in the prototype\u003cbr\u003e ---Demo and Preview\u003cbr\u003e ---Case: Using a Prototype MVP\u003cbr\u003e\u003cbr\u003e Consolidate Chapter 13 into One\u003cbr\u003e Leveraging the Lean UX Canvas in a Corporate Environment \u003cbr\u003eValidately: Validating the product with customer interviews and a two-day prototype.\u003cbr\u003e Kaplan: Using Lean UX to Launch a New Business\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3 Collaboration\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 14 Collaborative Design\u003cbr\u003e Collaborative Design\u003cbr\u003e ---Collaborative Design: An Informal Approach\u003cbr\u003e ---Lean UX and Design Sprints\u003cbr\u003e ---Using Design Sprints in a Lean UX Process\u003cbr\u003e design system\u003cbr\u003e ---Design Systems: What Matters is the Essence\u003cbr\u003e ---The value of a design system\u003cbr\u003e ---The design system team is the product team\u003cbr\u003e ---Don't skip the board markers\u003cbr\u003e Collaboration across geographically distributed teams\u003cbr\u003e ---Collaboration with distributed teams\u003cbr\u003e ---Collaborating Effectively\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e Chapter 15: Feedback and Research\u003cbr\u003e Continuous and collaborative research\u003cbr\u003e ---Collaborative discovery\u003cbr\u003e ---Continuous learning\u003cbr\u003e ---Understanding Research: Team Activities\u003cbr\u003e ---Check for patterns that emerge over time\u003cbr\u003e ---Monitoring technology for continuous and collaborative exploration\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e Chapter 16: Integrating Lean UX and Agile\u003cbr\u003e Create your own agile process  \u003cbr\u003e---Redefining 'Complete'\u003cbr\u003e ---Why are we still staggering our sprints?\u003cbr\u003e ---Dual Track Agile\u003cbr\u003e Building Lean UX Practices Using the Rhythm of Scrum\u003cbr\u003e ---Sprint Goal, Product Goal, Multi-Sprint Theme\u003cbr\u003e ---Designers must be involved in planning.\u003cbr\u003e Stakeholder and Risk Dashboard\u003cbr\u003e Results-Driven Roadmap\u003cbr\u003e ---Review frequency\u003cbr\u003e ---Measuring progress\u003cbr\u003e Lean UX and Agile in the Enterprise\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4: Lean UX in Organizations\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 17: Creating Organizational Change\u003cbr\u003e conversion\u003cbr\u003e ---Changing the culture\u003cbr\u003e ---Change team composition\u003cbr\u003e ---Change process\u003cbr\u003e\u003cbr\u003e Chapter 18: Lean UX in an Agency Environment\u003cbr\u003e What kind of business would you like to be in?\u003cbr\u003e When proposing lean UX, setting customer expectations is paramount.\u003cbr\u003e No one wants to buy an experiment\u003cbr\u003e We've successfully completed the sale! Now, let's move on to the purchasing process.\u003cbr\u003e No longer just an outsourcing partner  \u003cbr\u003eA quick note about development partners and third-party vendors\u003cbr\u003e finish\u003cbr\u003e\u003cbr\u003e Chapter 19: Final Words\u003cbr\u003e Products that make products\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e[What this book covers]\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Use the Lean UX Canvas to implement the Lean UX process with your team.\u003cbr\u003e - View all projects from the perspective of 'customer success'\u003cbr\u003e - Understanding the designer's role in an agile team\u003cbr\u003e - Write and contribute design and experiment stories to the backlog.\u003cbr\u003e - Ensure design work is done in every sprint\u003cbr\u003e - Build a product discovery process that fits your team's pace. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 19, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 312 pages | 534g | 172*225*15mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788966264193\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8966264190 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893798600746,"sku":"110410","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/6dbd7fb4879d44ab30ba7e69ebc17ed5.jpg?v=1765417200","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110410","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}