{"product_id":"110413","title":"Product Manager Principles ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEONImfzw7M0Q8FiSnIEFhq4mKt.png?v=1765101991\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Product Manager Principles \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/124019320\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e- If you dream of growing into a better PM\/PO\u003cbr\u003e - Find the answer in the principles of our predecessors who have overcome it first.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\"Can I become a PM\/PO? How can I grow like my seniors? Will I be able to create a product that is loved by many people in 3 or 10 years? What should a PM\/PO major in? How do I kick off a project? How do I achieve teamwork?\" Nine current and former PM\/POs from Coupang, Yanolja, Kakao Style, Interpark, Remember, Cremon, Encar.com, Energy X, Line, KB Kookmin Card, and Naver answer these questions for those who aspire to become PM\/POs and those who are living as PM\/POs.\u003cbr\u003e Find your own answers in the principles of survival and growth you've never encountered before.\u003cbr\u003e\u003cbr\u003e * Principle: The equation of karma discovered by a senior with prior experience that will not change even after 10 years.\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e3 Questions and Answers with Seniors for PMs Starting at 00\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __3 Questions and Answers with 'Senior Shin Pil-soo'\u003cbr\u003e __3 Questions and Answers with Senior 'Kim Soo-mi'\u003cbr\u003e __3 Questions and Answers with Senior 'Imirim'\u003cbr\u003e __3 Questions and Answers with Senior 'Kim Seung-wook' \u003cbr\u003e__3 Questions and Answers with Senior 'Hwang In-hye'\u003cbr\u003e __3 Questions and Answers with Senior Kang Hyung-mo\u003cbr\u003e __3 Questions and Answers with a Senior 'Bookstore Employee'\u003cbr\u003e __3 Questions and Answers with Senior Lee Sang-beom\u003cbr\u003e __3 Questions and Answers with Senior 'Jang Hong-seok'\u003cbr\u003e\u003cbr\u003e \u003cb\u003e01 5 Skills for Beginning PMs\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Writing and speaking skills\u003cbr\u003e __ownership\u003cbr\u003e __english\u003cbr\u003e __Curiosity and a willingness to learn\u003cbr\u003e __A personality that fits with a variety of people\u003cbr\u003e\u003cbr\u003e \u003cb\u003e02 Kickoff technology that makes a bigger difference\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Why Kickoff is Important\u003cbr\u003e __Two things to get from the kickoff\u003cbr\u003e __Synchronize properly at kickoff\u003cbr\u003e __Building Teamwork at Kickoff\u003cbr\u003e __4 Tips for a Successful Kickoff\u003cbr\u003e\u003cbr\u003e \u003cb\u003e03 Service Review New Tech\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Why should I take it apart?\u003cbr\u003e __How should I open it?\u003cbr\u003e __How should I apply it?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e04 Solve the essential problem in the right way\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Product Improvement Cycle\u003cbr\u003e __PIC Step 1: Seizing the Opportunity\u003cbr\u003e __PIC Step 2: Hypothesis Development\u003cbr\u003e __PIC Step 3: Execute\u003cbr\u003e __PIC Step 4: Hypothesis Testing\u003cbr\u003e\u003cbr\u003e \u003cb\u003e05 Finding the 'Aha Moment'\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e__Always start with the customer\u003cbr\u003e __In search of the 'Aha Moment'\u003cbr\u003e __'Aha Moments' and 'Retention'\u003cbr\u003e __The fastest and easiest way to an 'aha moment'\u003cbr\u003e __Spreading the word about 'Aha Moments'\u003cbr\u003e __Think about the easiest and fastest way for customers to reach their 'aha moment'\u003cbr\u003e __Aha Moment Again\u003cbr\u003e\u003cbr\u003e \u003cb\u003e06 Doubt and doubt again.\u003cbr\u003e Even the devil laughs like an angel\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Indicator: If you're not sure, don't bet.\u003cbr\u003e __Interview: Understanding Needs\u003cbr\u003e __Analysis: Finding 'Aha Moments' Through User Behavior\u003cbr\u003e __Hypothesis \u0026amp; Experiment: Think and Act\u003cbr\u003e\u003cbr\u003e \u003cb\u003e07 Focus on 'Why It Doesn't Work'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __The problems that arise when creating a product without understanding the business\u003cbr\u003e __The problem of cost-benefit\u003cbr\u003e __Problems that arise when the subject and object are reversed\u003cbr\u003e __Not by feeling and intuition, but by field and data\u003cbr\u003e __Should I really do this?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e08 Understand the 'Product Terroir'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __Do you know 'product terroir'? \u003cbr\u003e__What kind of wine do you want to make?\u003cbr\u003e __Are you concerned about the utility value of wine?\u003cbr\u003e Making Wine Using Prepaid Grapes from __Easy Payment Service\u003cbr\u003e Making Wine Using __Commerce's \"Prepaid\" Grapes\u003cbr\u003e Comparing the taste of wine made from 'prepaid' grapes\u003cbr\u003e\u003cbr\u003e \u003cb\u003e09 Ask yourself “Why”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __PM is a journey to find the endless Why\u003cbr\u003e __Understanding the Product: Why should the product exist?\u003cbr\u003e __Understanding PM: Why Should PMs Exist?\u003cbr\u003e __PM Growth: How to Build Your Thinking Muscle\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4367\/MidCate002\/436611288.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eA book filled with the know-how of seniors for dreamers _Wanted Hwang Ri-geon\u003cbr\u003e A book for those who create products that will remain in users' hearts forever. _Line Kim Young-jae\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Recommended by Hwang Ri-geon, co-founder of Wanted, who read it before publication. \u003cbr\u003e“It covers in detail, based on real-world experience, what aspiring PMs need to learn in the process and how to build their capabilities.\u003cbr\u003e We hope that the authors' experiences and know-how will provide you with valuable insights.”\u003cbr\u003e\u003cbr\u003e Recommended by Kim Young-jae, LINE's technical director.\u003cbr\u003e \"I hope this book will help you create products that will remain in the hearts of users forever, and furthermore, products that will become part of the culture of any country.\"\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIncludes real domestic cases such as KuO, YaOO, KakaOOOO, LeeOO, K-O, EnOOcom, LaO, and NeOO!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We show you the actual scene as it is, so realistically that you might wonder, “Is it okay to reveal everything like this?”\u003cbr\u003e This book realistically showcases the case studies of leading domestic companies across diverse categories, including fintech, open markets, lodging, recruiting, talent donation, and used cars. \u003cbr\u003eBy understanding the strategies and perspectives that vary across industries and examining how senior PMs and POs navigated them, you'll gain powerful indirect experience.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIncluded in \"3 Questions and Answers with Seniors for Beginning PMs\"!\u003cbr\u003e We asked and answered questions from nine experienced seniors for PM\/POs who are just starting out.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e _1.\u003cbr\u003e Please write about your experience as a PM\/PO so far.\u003cbr\u003e _2.\u003cbr\u003e Please define what I think PM\/PO is.\u003cbr\u003e _3.\u003cbr\u003e Please guide me on how to become a PM\/PO.\u003cbr\u003e\u003cbr\u003e I asked how to become a PM\/PO (or what you need to have).\u003cbr\u003e Compared to the developer in the previous book, \"Developer Principles,\" or the data scientist in \"Data Scientist Principles,\" the path to becoming a product manager is relatively vague.\u003cbr\u003e To put it simply, computer engineering is the major that comes to mind for developers, and statistics is the major that comes to mind for data scientists.\u003cbr\u003e But, I can't think of a specific major for product manager. \u003cbr\u003eThere are certainly ways to become a PM or PO, but how they come to be is a mystery! Here are nine ways to do so.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThere are 9 PM\/PO principles that work in practice!?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Schopenhauer says:\u003cbr\u003e “Truth is not made or created by one person.\u003cbr\u003e It is a garden where all mankind can reach through roads and roads.\u003cbr\u003e “You must not forget that.”\u003cbr\u003e\u003cbr\u003e To borrow Schopenhauer's words, “Truth is not made or created by one person.\u003cbr\u003e It is a garden where all mankind can reach through the connection of principles and principles.\u003cbr\u003e Let's apply it to \"don't forget it\".\u003cbr\u003e Principles are not truths.\u003cbr\u003e More principles and principles must follow.\u003cbr\u003e This is also why this book contains principles based on a variety of experiences.\u003cbr\u003e This book is filled with principles that are sometimes contradictory, overlapping, and unfamiliar. \u003cbr\u003eYet, the reason each of these principles is meaningful is because they help us naturally reach the garden through a vortex of rejection and fusion.\u003cbr\u003e And it is entirely up to each individual reader to create their own garden.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTarget audience for this book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e _Those who dream of becoming PM\/PO\u003cbr\u003e _Those who dream of becoming junior PM\/PO\u003cbr\u003e _Those who want to grow their production\u003cbr\u003e _Startup CTO who wants to grow the organization\u003cbr\u003e _People who have many concerns about organizational life and job changes\u003cbr\u003e _People who are concerned about how to work efficiently\u003cbr\u003e\u003cbr\u003e \u003cb\u003e01_ 5 Skills for Beginning PMs (New Essentials_ OP.GG Ad Specialist)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “If you want to grow as a PM, build communication skills, trust, and knowledge.”\u003cbr\u003e\u003cbr\u003e I work as an Ad Specialist at OP.GG, a service famous for its League of Legends record search service. \u003cbr\u003eI am responsible for monetizing the service by placing banners and video ads throughout the service.\u003cbr\u003e If you ever experience any inconvenience due to advertisements while using Office Jiji, feel free to swear at me.\u003cbr\u003e Are you the type of person who unconsciously organizes and systems? Do you have the ability to extract only the essentials? Do you enjoy working with diverse people? And perhaps, do you have a penchant for repeatedly harassing developers and designers? If that sounds like you, I'll show you the surefire way to become a PM.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e02_ Kickoff Technology that Makes a Big Difference (Kim Soo-mi_ (Former) Musinsa Product Leader)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Become a product manager who makes a difference from the get-go.”\u003cbr\u003e\u003cbr\u003e Starting with SI, I have been solving problems for product teams at various commerce service and logistics platform companies.\u003cbr\u003e A product manager is responsible for the entire life cycle. \u003cbr\u003eTo achieve the goal of solving problems and ultimately creating a great product, all stakeholders must share the same goal and focus on their respective roles.\u003cbr\u003e Therefore, it is the responsibility of product managers to invest more energy than anyone else in the kickoff phase of problem-solving and build teamwork with a clear, unified goal.\u003cbr\u003e A good product manager should be able to leverage these differences in kickoffs to create differences in process and outcomes.\u003cbr\u003e We'll introduce what roles you should play and what you need to be clear about at the kickoff, the starting point that makes a difference.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e03_ Service Review (Imirim_ Kakao Style PO)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"Let's learn the 'Teardown Principle,' from how to choose a service to benchmark to how to apply it to your own company.\"\u003cbr\u003e \u003cbr\u003eI started my career as a development intern, transitioned to a planner, and have been happily working there for over 12 years, captivated by the allure of planning.\u003cbr\u003e I am currently working as a PO at Kakao Style.\u003cbr\u003e After reflecting on my experiences and learnings from companies in various industries and thinking about how to share information, I would like to share the \"benchmarking method\" that all planners have experienced or are experiencing.\u003cbr\u003e As a PO in charge of the product and a user of the service, I introduce the 'new art of dissecting' the question 'How to benchmark a service?'\u003cbr\u003e You will see that even with the same function, different results can be derived depending on the business model, service nature, and user characteristics.\u003cbr\u003e Additionally, as your understanding of the product gradually increases, you will experience growth for both yourself and your company.\u003cbr\u003e \u003cbr\u003e\u003cb\u003e04_ Solve the essential problem, in the right way (Kim Seung-wook (CK) _ Remember, Director of Product)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e I work as the Director of Product at Remember.\u003cbr\u003e We identify customer problems that bring significant value to both customers and businesses, lead hypothesis testing processes, and drive product and business growth.\u003cbr\u003e As you work in the product industry, you will face countless crossroads where you have to make choices.\u003cbr\u003e There were far more situations where it was difficult to decide which option was better than those where it was easy.\u003cbr\u003e Information is always insufficient and there is not enough time to think leisurely.\u003cbr\u003e It's always unclear whether a decision is worth considering, whether we have gathered and digested enough information to make a decision, and what criteria should be used to make that decision. \u003cbr\u003eAt times like these, when I looked back at the customer problem I was trying to solve and its core cause, the thick fog would often clear and I would see the path I needed to take.\u003cbr\u003e There are also cases where we forget the customer problem and cause we are trying to solve and continue to wander in the fog.\u003cbr\u003e Let's go back in time and look at the failures I've made, using principles as a yardstick to see what was lacking.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e05_ In Search of the 'Aha Moment' (Hwang In-hye, Cremon Product Director)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Find the ‘aha moment’—the moment when users realize the true value of your product and are ready to return!”\u003cbr\u003e\u003cbr\u003e Starting my product career at Coupang, I now work as a Product Director at Cremon, a freelance open market platform. \u003cbr\u003eHaving worked on various products and businesses at Coupang in the past, and now leading products at Cremong, the most important work principle is 'working backwards from the customer,' or in Korean, 'always starting with the customer.'\u003cbr\u003e POs put a lot of thought into providing the best possible experience to customers who use our products.\u003cbr\u003e And you'll experience the process of listening to customers, verifying with data, and unraveling their problems and finding solutions.\u003cbr\u003e In this process, we would like to introduce the \"Aha Moment,\" the moment when customers realize the value of our product and, furthermore, become loyal customers.\u003cbr\u003e I've prepared a guide to what an \"aha moment\" is, how to define it, what to do after finding it, and how my principles work.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e06_ Doubt and doubt again.\u003c\/b\u003e \u003cbr\u003eEven the devil laughs like an angel (Hyungmo Kang, Product Owner Lead, Enka.com)\u003cbr\u003e\u003cbr\u003e “Practice skepticism and analysis to grow incrementally.\u003cbr\u003e “Careful judgment is the key to success.”\u003cbr\u003e\u003cbr\u003e Managing platforms and products is not a simple task.\u003cbr\u003e Even seemingly attractive opportunities can have unexpected consequences if not carefully analyzed and considered.\u003cbr\u003e For over 20 years, I have worked in Korea and Japan, experiencing various domains such as O2O, IoT, and games.\u003cbr\u003e Currently, I'm growing with my amazing colleagues in the Platform Communications Lab at Enca.com, practicing skepticism and analysis to research the growth of our platform and products. \u003cbr\u003eTo achieve platform and product success, you must carefully consider the opportunities presented, be skeptical, and, through that process, develop the right strategies and methods. A project manager's judgment can play a crucial role in the team's success, or vice versa.\u003cbr\u003e Experience can be a driving force for growth.\u003cbr\u003e Through a process of questioning and re-questioning indicators, analysis, hypotheses, experiments, and even customer interviews, I'll discuss the principles of a PO who avoids the risks of poor judgment and grows.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e07_ Focus on 'Why It Doesn't Work' (Bookstore Employee_ Freelance Product Planner)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Every problem has a cause.\u003cbr\u003e Problem solving starts with finding the cause of why it doesn't work.\"\u003cbr\u003e\u003cbr\u003e I am a planner with 10 years of experience, accompanying you on your journey from project start to finish, from establishing business strategies to launching services. \u003cbr\u003eAs you progress with your project, you will encounter various problems.\u003cbr\u003e Some issues can be resolved with a simple fix, but others cannot.\u003cbr\u003e When faced with a problem, it's not easy to determine whether it's solvable or something that can't be solved or should be postponed.\u003cbr\u003e We often get caught up in the problem itself, misinterpreting the phenomenon as the cause and suggesting the wrong solution.\u003cbr\u003e A planner's key competency is the ability to solve problems by identifying the cause of the problem and prescribing an appropriate treatment.\u003cbr\u003e Problem solving must begin with finding the cause of 'why it doesn't work'.\u003cbr\u003e I will introduce my own problem-solving principles in the process of finding the cause of a problem by using various examples.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e08_ Understand the 'Product Terroir' (Lee Sang-beom, CPO, Energy X)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Planning a product requires both the ideals of a scholar and the practicality of a merchant. \u003cbr\u003e“This is the moment when we need to understand the ‘product terroir’!”\u003cbr\u003e\u003cbr\u003e I started my career as a researcher at a telecommunications company and worked in product planning for companies in various industries, including telecommunications, finance, IT, commerce, and O2O.\u003cbr\u003e In this process, I gained experience in balancing the pursuit of user value and business value.\u003cbr\u003e Currently, as the CPO of EnergyX, I am working to establish an organizational culture that can create good products.\u003cbr\u003e What does it mean to build a good product? Ultimately, it means creating a product that satisfies the value of customers who use it (growth potential) while also contributing to the company's sales and cash flow (sustainability).\u003cbr\u003e Of course, it is not an easy task, but it is possible if you have a good understanding of the product-related environment.\u003cbr\u003e Take a close look at the product terroir (the environment in which the product is grown). \u003cbr\u003eThe level of product planning will improve, and the probability of business success through the product will increase.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e09_ Ask yourself, “Why?” (Jang Hong-seok_ (former) Delicious Co-CEO\/CPO)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “To become a growing PM, always ask yourself:\u003cbr\u003e “Why?”\u003cbr\u003e\u003cbr\u003e A career that started as a PM led to becoming the CEO of a startup that received 82.5 billion won in investment.\u003cbr\u003e I love solving problems and adding value to the world through products.\u003cbr\u003e So I think there is nothing more fun and engaging than being a PM.\u003cbr\u003e But every PM is always concerned about work and growth.\u003cbr\u003e I've always been like that too.\u003cbr\u003e Fortunately, we have someone who can help us solve that problem.\u003cbr\u003e It is 'myself' who is reading this book.\u003cbr\u003e No, what are you talking about all of a sudden?\u003cbr\u003e Please trust me and continue to follow me.\u003cbr\u003e After 20 years of making products, I've realized one principle for PMs: \u003cbr\u003eIt is only by asking yourself the question “Why?” that a PM can grow.\u003cbr\u003e You can definitely be a great PM.\u003cbr\u003e Because the answer is already within you. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 10, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 304 pages | 438g | 147*210*16mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791191905571 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893799288874,"sku":"110413","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/06c6f6eb42a752d17096ca214e0e74c9.jpg?v=1765417265","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110413","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}