{"product_id":"110422","title":"Product to be solved ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEONJrSet6TlAKIGVo4NlqUsD4U.png?v=1765102307\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Product to be solved \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/123430681\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Discover the gap between your business model and your customers. An action plan you can implement based on the five stages of a product. Customer learning starts with the right customer research techniques. How to identify factors that are stalling growth and drive new growth. Plan a clear action plan to solve problems. How to create a customer-centric organization. Advice from hundreds of product leaders and customer research experts. Contains over 25 case studies.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e  \u003cli\u003eYou can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e01 Introduction\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __1.1 Hockey Stick Growth? Lie!\u003cbr\u003e __1.2 Why growth stops\u003cbr\u003e\u003cbr\u003e \u003cb\u003e02 Problem Derivation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __2.1 Impact of defects\u003cbr\u003e __2.2 Visualizing Defects\u003cbr\u003e __2.3 How clear is your secret to growth?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e03 The Right Questions\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __3.1 Reducing the Problem Scope\u003cbr\u003e\u003cbr\u003e Step I: Idea\u003cbr\u003e __Is this an idea worth pursuing?\u003cbr\u003e __challenge\u003cbr\u003e __The Rubik's Cube Dilemma\u003cbr\u003e __Business-Driven Design\u003cbr\u003e __Exact direction\u003cbr\u003e\u003cbr\u003e \u003cb\u003e04 Discovering Customer Core Tasks\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __4.1 Discovering Customer Core Tasks\u003cbr\u003e __4.2 Available Techniques\u003cbr\u003e __4.3 Learning through Sales Safari\u003cbr\u003e __4.4 Learning through Customer Discovery Interviews\u003cbr\u003e __4.5 Learning through situational questions\u003cbr\u003e __4.6 Developing\u003cbr\u003e __4.7 Case Study - How did Statflow discover the opportunity?\u003cbr\u003e __4.8 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e05 Finding a Competitive Advantage\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __5.1 Available Techniques\u003cbr\u003e __5.2 Picnic at the Grave\u003cbr\u003e __5.3 Product Review Analysis \u003cbr\u003e__5.4 Learning from Competitive Product User Testing\u003cbr\u003e __5.5 Learning through selling third-party products\u003cbr\u003e __5.6 Learning through Conversations with Competitors\u003cbr\u003e __5.7 Developing\u003cbr\u003e __5.8 Case Study - How Did Hiten Shah and Marie Prokopet Learn from Their Competitors?\u003cbr\u003e __5.9 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e06 Creating Value\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __6.1 Available Techniques\u003cbr\u003e __6.2 Strategic Positioning Analysis\u003cbr\u003e __6.3 Developing\u003cbr\u003e __6.4 Case Study - How LinkedIn Sales Navigator Found Their Value Proposition\u003cbr\u003e __6.5 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e07 Product Idea Validation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __7.1 Available Techniques\u003cbr\u003e __7.2 Verifying Products Through Pre-Orders\u003cbr\u003e __7.3 Developing\u003cbr\u003e __7.4 Case Study - How did Drift do pre-sales?\u003cbr\u003e __7.5 Take Action\u003cbr\u003e\u003cbr\u003e Phase II: Startup\u003cbr\u003e __Will it be okay?\u003cbr\u003e __challenge\u003cbr\u003e __opportunity\u003cbr\u003e __Develop\u003cbr\u003e __Creating and Maintaining Momentum\u003cbr\u003e\u003cbr\u003e \u003cb\u003e08 Evaluating the Value Provision\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __8.1 Creating customer proximity\u003cbr\u003e __8.2 Available Techniques\u003cbr\u003e __8.3 Small Customer Retention Analysis\u003cbr\u003e __8.4 Learning through follow-up emails \u003cbr\u003e__8.5 Learning through Customer Interviews and Demos\u003cbr\u003e __8.6 Developing\u003cbr\u003e __8.7 Case Study - How did Jim Fuel close the gap with its customers?\u003cbr\u003e __8.8 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e09 Refining Your Ideal Customer Profile\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __9.1 Available Techniques\u003cbr\u003e __9.2 Finding High Expectation Customers\u003cbr\u003e __9.3 Developing\u003cbr\u003e __9.4 Case Study - How Superhuman Focused on High Expectation Customers\u003cbr\u003e __9.5 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e10 Repeated evaluation and improvement of customer value\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __10.1 Available Techniques\u003cbr\u003e __10.2 Visitor Record Analysis\u003cbr\u003e __10.3 Learning through Dog Pudding\u003cbr\u003e __10.4 Learning through the Customer Advisory Board\u003cbr\u003e __10.5 Developing\u003cbr\u003e __10.6 Case Study - How Did Flowtown Reduce Initial Obstacles?\u003cbr\u003e __10.7 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e11 Product Market Fit Assessment\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __11.1 Available Techniques\u003cbr\u003e __11.2 Customer Retention Analysis\u003cbr\u003e __11.3 Product Market Fit Survey\u003cbr\u003e __11.4 Developing\u003cbr\u003e __11.5 Case Study - Discovering PayPal's Product-Market Fit\u003cbr\u003e __11.6 Take Action\u003cbr\u003e\u003cbr\u003e Stage III: Growth\u003cbr\u003e Can we scale up to __? \u003cbr\u003e__challenge\u003cbr\u003e __What made you who you are today does not make you who you will be tomorrow.\u003cbr\u003e Case Study - Why Statflow Changed Its Customer Research Strategy\u003cbr\u003e __opportunity\u003cbr\u003e __clear action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e12 Finding Leaks in Your Funnel\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __12.1 Available Techniques\u003cbr\u003e __12.2 Secure - Traffic Analysis\u003cbr\u003e __12.3 Language\/Market Fit Testing\u003cbr\u003e __12.4 Sales - Learning from the Sales Process\u003cbr\u003e __12.5 Negative Opinion Analysis\u003cbr\u003e __12.6 Retention - Learning from Customer Success\u003cbr\u003e __12.7 Key Behavior Analysis\u003cbr\u003e __12.8 Functional Engagement Analysis\u003cbr\u003e __12.9 Product Substitution Behavior Analysis\u003cbr\u003e __12.10 Joy Analysis\u003cbr\u003e __12.11 Customer Support Conversation Analysis\u003cbr\u003e __12.12 Recommendation - Product-Related Word-of-Mouth Analysis\u003cbr\u003e __12.13 When the Net Promoter Score fails\u003cbr\u003e __12.14 Developing\u003cbr\u003e __12.15 Case Study - How Grubhub Created Product Usage Habits\u003cbr\u003e __12.16 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e13 Understand Why Customers Buy Your Products\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __13.1 Available Techniques\u003cbr\u003e __13.2 Learning through Behavioral Segmentation \u003cbr\u003e__13.3 Understanding the True Value of a Product\u003cbr\u003e __13.4 Developing\u003cbr\u003e __13.5 Case Study - How Clarity Learned Why Their Best Customers Buy Their Products\u003cbr\u003e __13.6 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e14 Matching the Products You Sell with Your Sales Methods\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __14.1 Available Techniques\u003cbr\u003e __14.2 Analysis of reasons for membership registration\u003cbr\u003e __14.3 Time to Value Analysis\u003cbr\u003e __14.4 Developing\u003cbr\u003e __14.5 Case Study - How Pandadog Found the Best Message\u003cbr\u003e __14.6 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e15 Discover the Best Customer Acquisition Channels for Expansion\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __15.1 Available Techniques\u003cbr\u003e __15.2 Customer Acquisition Channel Analysis\u003cbr\u003e __15.3 Analysis of Free Premium Potential\u003cbr\u003e __15.4 Developing\u003cbr\u003e __15.5 Case Study - How Did Brandisti Get the Model Market Fit Wrong?\u003cbr\u003e __15.6 Take Action\u003cbr\u003e\u003cbr\u003e Stage IV 4: Expansion\u003cbr\u003e __How big can it be?\u003cbr\u003e __challenge\u003cbr\u003e __Where new growth comes\u003cbr\u003e __opportunity\u003cbr\u003e __Developing your business\u003cbr\u003e\u003cbr\u003e \u003cb\u003e16 Discovering Valuable Product Improvements\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __16.1 Available Techniques\u003cbr\u003e __16.2 Function Usage Context Analysis \u003cbr\u003e__16.3 Analysis of customer churn reasons\u003cbr\u003e __16.4 Value Factor Analysis\u003cbr\u003e __16.5 Learning through Functional Experiments\u003cbr\u003e __16.6 Purchase Intention Analysis\u003cbr\u003e __16.7 Developing\u003cbr\u003e __16.8 Case Study - How Hiten Shah and Marie Prokopet Improved FYI\u003cbr\u003e __16.9 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e17 Discovering Other Segments\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __17.1 Available Techniques\u003cbr\u003e __17.2 Analysis of the attractiveness of other markets\u003cbr\u003e __17.3 Learning from Customer Interviews\u003cbr\u003e __17.4 Selling or advertising to new market segments\u003cbr\u003e __17.5 Developing\u003cbr\u003e __17.6 Case Study - How did Popullo go from a red ocean to a blue ocean?\u003cbr\u003e __17.7 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e18 Product Improvement to Acquire New Customers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __18.1 Available Techniques\u003cbr\u003e __18.2 Analysis of spontaneous feedback\u003cbr\u003e __18.3 Learning from External Customers\u003cbr\u003e __18.4 Needs Satisfaction Analysis\u003cbr\u003e __18.5 Developing\u003cbr\u003e __18.6 Case Study - How Did Lander Expand Its Market?\u003cbr\u003e __18.7 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e19 Discovering new product development opportunities\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __19.1 Available Techniques\u003cbr\u003e __19.2 Developing \u003cbr\u003e__19.3 Case Study - How ProfitWell Expanded Its Product Lineup\u003cbr\u003e __19.4 Take Action\u003cbr\u003e\u003cbr\u003e Stage V 5: Maturity\u003cbr\u003e __Can you find additional growth opportunities?\u003cbr\u003e Case Study - Avoiding User Experience Degradation at VWO\u003cbr\u003e __challenge\u003cbr\u003e __opportunity\u003cbr\u003e __Welfare Victory\u003cbr\u003e\u003cbr\u003e \u003cb\u003e20 Compound Growth Through Rapid Experimentation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __20.1 Available Techniques\u003cbr\u003e __20.2 Learning through A\/B Testing\u003cbr\u003e __20.3 Learning from Brand Removal Testing\u003cbr\u003e __20.4 Developing\u003cbr\u003e __20.5 Case Study - How Rocket Trip Deviated from Its Goal\u003cbr\u003e __20.6 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e21 Maximizing Product Suitability and Effectiveness\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __21.1 Available Techniques\u003cbr\u003e __21.2 Core Task Success Analysis\u003cbr\u003e __21.3 Learning through Field Research\u003cbr\u003e __21.4 Value Suitability Analysis\u003cbr\u003e __21.5 Developing\u003cbr\u003e __21.6 Case Study - How Has the Market Changed for Basecamp?\u003cbr\u003e __21.7 Take Action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e22 Assessing Remaining Growth Opportunities\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __22.1 Available Techniques\u003cbr\u003e __22.2 Segment analysis within the user base\u003cbr\u003e __22.3 Brand Awareness Assessment \u003cbr\u003e__22.4 Developing\u003cbr\u003e __22.5 Case Study - How MailChimp Used Onboarding to Segment Users\u003cbr\u003e __22.6 Take action\u003cbr\u003e\u003cbr\u003e \u003cb\u003e23 Maximizing Sales and Profits\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __23.1 Available Techniques\u003cbr\u003e __23.2 Analysis of One-Time and Recurring Fee Payments\u003cbr\u003e __23.3 Studying the Results of Price Research\u003cbr\u003e __23.4 Developing\u003cbr\u003e __23.5 Case Study - How Book \u0026amp; Bloom Expanded Internationally\u003cbr\u003e __23.6 Take action\u003cbr\u003e\u003cbr\u003e VI Retrospective\u003cbr\u003e\u003cbr\u003e \u003cb\u003e24 Adjust learning objectives\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __24.1 Continuous Learning = Continuous Growth\u003cbr\u003e __24.2 Finding the gap between knowledge and reality in the answer\u003cbr\u003e __24.3 Case Study - How did Sachin and his team refine their assumptions about the market?\u003cbr\u003e __24.4 Developing\u003cbr\u003e\u003cbr\u003e \u003cb\u003e25 companies to operate\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __25.1 Company Diagnosis\u003cbr\u003e __25.2 Making Customer Research Easier Within Your Company\u003cbr\u003e __25.3 Case Study - How did Dr. Sam Lardner lead change internally?\u003cbr\u003e __25.4 Discovering Customer Research Opportunities\u003cbr\u003e __25.5 Defining the Research Question\u003cbr\u003e __25.6 Bringing consensus within the team \u003cbr\u003e__25.7 Case Study - How Statflow Created Matches?\u003cbr\u003e __25.8 Developing\u003cbr\u003e\u003cbr\u003e \u003cb\u003e26 Conclusion\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e __26.1 A few caveats\u003cbr\u003e __26.2 Final Request\u003cbr\u003e\u003cbr\u003e building blocks\u003cbr\u003e __1.\u003cbr\u003e Finding early adopters\u003cbr\u003e __2.\u003cbr\u003e Recruiting potential customers for interviews\u003cbr\u003e __3.\u003cbr\u003e Recruiting users and customers to interview\u003cbr\u003e __4.\u003cbr\u003e Preparing for Customer Interviews\u003cbr\u003e __5.\u003cbr\u003e Conduct user and customer interviews\u003cbr\u003e __6.\u003cbr\u003e Defining tasks for user testing\u003cbr\u003e __7.\u003cbr\u003e Conduct user testing\u003cbr\u003e __8.\u003cbr\u003e Preparing an Effective Survey\u003cbr\u003e __9.\u003cbr\u003e North Star Index Definition\u003cbr\u003e __10.\u003cbr\u003e Case Study - Company to Company to Consumer\u003cbr\u003e __11.\u003cbr\u003e Acting on customer insights\u003cbr\u003e __12.\u003cbr\u003e Case Study - Managing Customer Expectations at Feather\u003cbr\u003e __13.\u003cbr\u003e Putting customer insights into action\u003cbr\u003e __14.\u003cbr\u003e Case Study - How Guillaume Cabanet Takes Learning to the Next Level\u003cbr\u003e\u003cbr\u003e Appendix A Acknowledgments\u003cbr\u003e Appendix B Next Steps\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4343\/MidCate004\/434239273(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e5 Steps to Product Development Starting with Customer Research\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.\u003cbr\u003e Many companies claim to be customer-centric.\u003cbr\u003e\u003cbr\u003e 2. \u003cbr\u003eHowever, many companies fail to distinguish between customer-focused and customer-centric.\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e They tout customer satisfaction and customer first, but these are customer-centric perspectives and cannot escape from a product-centric mindset.\u003cbr\u003e\u003cbr\u003e 4.\u003cbr\u003e They claim to distinguish between customer wants and needs, but they fail to properly understand customer needs.\u003cbr\u003e 5.\u003cbr\u003e Although we focus on what the product does for the customer, this is a customer-centric mindset.\u003cbr\u003e\u003cbr\u003e 6.\u003cbr\u003e Customer-centricity is not about technology, but about what we need to know from our customers, the 'customer experience'.\u003cbr\u003e Steve Jobs said this:\u003cbr\u003e “We need to start with the customer experience and move on to technology.\u003cbr\u003e It shouldn't be the other way around.\"\u003cbr\u003e 7.\u003cbr\u003e 'We do whatever the customer wants' is not a customer-centric mindset.\u003cbr\u003e It is a customer-centric mindset.\u003cbr\u003e\u003cbr\u003e 8.\u003cbr\u003e There is no product that satisfies all of a customer's needs. \u003cbr\u003eIt's not important to satisfy every customer.\u003cbr\u003e What matters is whether you can satisfy the small number of customers who actually pay money.\u003cbr\u003e Most people underestimate the value of customer learning through these small groups.\u003cbr\u003e 9.\u003cbr\u003e People who are accustomed to identifying customer needs through customer interviews often neglect experiments and quantitative research.\u003cbr\u003e 10.\u003cbr\u003e Clearly, the early teams have done a tremendous job of validating customer needs, creating valuable technology, building the brand, and attracting capital.\u003cbr\u003e And growth was expected.\u003cbr\u003e 11.\u003cbr\u003e Business seems to be growing, and employees are always busy working.\u003cbr\u003e Hiring, marketing, development—everything seems to be going well, but growth is stagnant.\u003cbr\u003e 12.\u003cbr\u003e The number of users has increased, and sales and profits have also increased significantly.\u003cbr\u003e But no amount of work or achievement contributes to customer retention.\u003cbr\u003e\u003cbr\u003e 13. \u003cbr\u003eThe investment is running out, and customer retention is a concern, but I don't think it's a problem because new customers are increasing.\u003cbr\u003e\u003cbr\u003e 14.\u003cbr\u003e We conducted behind-the-scenes customer interviews, analyzed customer feedback, researched competitors, and reviewed years of customer inquiries.\u003cbr\u003e\u003cbr\u003e 15.\u003cbr\u003e Investigate and prioritize product improvements to increase customer retention.\u003cbr\u003e But there is no new information.\u003cbr\u003e 16.\u003cbr\u003e Customers clearly loved our product.\u003cbr\u003e There were some issues with the product, but that's normal.\u003cbr\u003e However, it does not appear that growth has stagnated.\u003cbr\u003e 17.\u003cbr\u003e There is no hockey stick growth.\u003cbr\u003e The founders are mistaken.\u003cbr\u003e It is rare for a company to achieve rapid growth with just one strategy.\u003cbr\u003e 18.\u003cbr\u003e Growth stalls because you're trying to grow your company using outdated and incomplete models of your product, users, markets, and customers.\u003cbr\u003e 19. \u003cbr\u003eYou can grow even if you initially have an imperfect understanding of the business.\u003cbr\u003e But after growth stops, you have to find your own secret to growth.\u003cbr\u003e\u003cbr\u003e 20.\u003cbr\u003e There may be some misunderstanding about the secrets to growth so far.\u003cbr\u003e You've misunderstood why customers buy and use your product, you've acquired the wrong users and customers, you've added too many unnecessary features that customers don't want, you've got all these problems, and there's a whole other problem.\u003cbr\u003e 21.\u003cbr\u003e We need to find the core problem here.\u003cbr\u003e We need to reexamine customer needs through customer research.\u003cbr\u003e\u003cbr\u003e 22.\u003cbr\u003e When growth stagnates, the cause is not internal factors such as average revenue per user (ARPU) or retention.\u003cbr\u003e It lies in external factors such as customer needs, JTBD, and competitors.\u003cbr\u003e\u003cbr\u003e 23.\u003cbr\u003e You can't grow by focusing on improving internal business processes and focusing on performance and efficiency without understanding your customers.\u003cbr\u003e\u003cbr\u003e 24. \u003cbr\u003eBecause they don't understand their customers, they end up relying on good ideas, great execution, hacks, imitation of competitors, or stopgap growth strategies.\u003cbr\u003e It might work for a while, but eventually your growth will slow down and you will be left with little know-how about how to grow your company.\u003cbr\u003e 25.\u003cbr\u003e You need to figure out what makes your company special.\u003cbr\u003e The starting point is customer research.\u003cbr\u003e 26.\u003cbr\u003e You need to find ideas through customer research and then decide whether those ideas are worth implementing.\u003cbr\u003e Without this judgment, a company's resources are depleted as a variety of ideas flow through the development pipeline, forcing it to make bets on multiple fronts.\u003cbr\u003e\u003cbr\u003e 27.\u003cbr\u003e \"Products to Solve\" is not a book to be read from beginning to end.\u003cbr\u003e You can start by looking for the necessary parts according to the 5 stages of the product growth cycle.\u003cbr\u003e Each chapter is filled with immediately actionable tips and tactics. \u003cbr\u003eAlways keep it within reach.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eKey points of this book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e - Discover the gap between your business model and your customers.\u003cbr\u003e - Action plan that can be implemented according to the 5 steps of the product\u003cbr\u003e - Customer learning starts with the right customer research techniques.\u003cbr\u003e - How to identify factors that contribute to stagnant growth and promote new growth\u003cbr\u003e - Plan a clear action plan to solve the problem.\u003cbr\u003e How to Create a Customer-Centric Organization\u003cbr\u003e - Advice from hundreds of product leaders and customer research experts\u003cbr\u003e - Over 25 case studies \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e November 24, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 576 pages | 842g | 152*225*35mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791140707140 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893801320490,"sku":"110422","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/171a7edab6128d788464389835d5db6f.jpg?v=1765417442","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110422","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}