{"product_id":"110453","title":"League of Legends player-centricity ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEONHMB6P8VtjVnPSwTz9FY8uYn.png?v=1765102790\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e League of Legends player-centricity \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/122280569\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eFrom Gaming to Culture: The First Inside Story of League of Legends\u003cbr\u003e - What is Riot Games' 'player-centricity'?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How did League of Legends grow beyond eSports into a cultural phenomenon? The answer lies in \"player focus,\" or \"player-centricity.\" \u003cbr\u003e'Player Focus' has provided fertile ground for Riot Games, League of Legends, and the community to establish themselves as a global culture.\u003cbr\u003e Many companies use the same slogan, but not all of them produce the same results.\u003cbr\u003e So how did Riot Games create this ecosystem? Let's explore the expertise gained from the experiences and practices of author Jin-ho Oh, who began his career as the first CEO of Riot Games Korea and later served as its president.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[PART 1: What kind of company is Riot Games?]\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1 From Blizzard to Riot Games\u003cbr\u003e __Dream job, a connection to the gaming industry\u003cbr\u003e __Do you know Riot Games?\u003cbr\u003e __Young Leaders\u003cbr\u003e __The moment that determines your life\u003cbr\u003e __My first office filled with used furniture\u003cbr\u003e \u003cbr\u003eChapter 2: Dynamic Duo Mark and Brandon\u003cbr\u003e __Riot PC Room\u003cbr\u003e Brandon Beck and Marc Merrill\u003cbr\u003e __The Beginning of Riot Games\u003cbr\u003e League of Legends launches\u003cbr\u003e\u003cbr\u003e Chapter 3 Player-Centricity\u003cbr\u003e __Riot Games' Mission\u003cbr\u003e Riot Manifesto 2012\u003cbr\u003e Riot Core Values ​​2019\u003cbr\u003e __The difference between Blizzard and Riot Games\u003cbr\u003e\u003cbr\u003e Chapter 4: Tools for Maintaining Riot Culture\u003cbr\u003e __Monthly Show and Tell\u003cbr\u003e __Fail and Tell\u003cbr\u003e __Play Like a Player\u003cbr\u003e __Support or Feed\u003cbr\u003e __Culture Team\u003cbr\u003e __Culture Awards\u003cbr\u003e __Denuviation\u003cbr\u003e __Personnel Evaluation and Compensation\u003cbr\u003e\u003cbr\u003e Chapter 5: Riot-Style Management\u003cbr\u003e __Players over money\u003cbr\u003e __Communication with warrior players\u003cbr\u003e __True Empowerment\u003cbr\u003e __Attitudes toward coping with a hole in empowerment\u003cbr\u003e Overcoming the Limitations of Empowerment\u003cbr\u003e Efficiency vs. Effectiveness Framework\u003cbr\u003e __Leading in a Bottom-Up Culture\u003cbr\u003e __A terrible horizontal organizational culture\u003cbr\u003e\u003cbr\u003e Chapter 6: Human-Centered Philosophy\u003cbr\u003e __Invest in people\u003cbr\u003e __Check Self-Awareness\u003cbr\u003e __Recruitment is the most important thing \u003cbr\u003e__Consideration for the writer\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[PART 2: How did LoL become successful in Korea?]\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 7: Preparing for the Korean Launch of League of Legends\u003cbr\u003e __First day at work\u003cbr\u003e __Start recruiting\u003cbr\u003e __talented people gather\u003cbr\u003e __Conflict with headquarters begins\u003cbr\u003e __I came to succeed\u003cbr\u003e __Nicolo, keep your promise\u003cbr\u003e\u003cbr\u003e Chapter 8: Why League of Legends is Challenging the Korean Market\u003cbr\u003e __The Graveyard of Foreign Games\u003cbr\u003e __Status of domestic games before release\u003cbr\u003e __Game EPL, Korea\u003cbr\u003e\u003cbr\u003e Chapter 9: League of Legends Finally Launches in Korea\u003cbr\u003e __Flying with engine changes\u003cbr\u003e __PC Room Coexistence Operation\u003cbr\u003e __Marketing, Ask the Stars\u003cbr\u003e __Closed Beta Test\u003cbr\u003e __Time of Destiny: Open Beta Service\u003cbr\u003e __Is this a dream or reality?\u003cbr\u003e\u003cbr\u003e Chapter 10: Riot Games Korea: The Reason for Existence\u003cbr\u003e __Working as a branch manager at Riot Games\u003cbr\u003e __Ari, for Korean players\u003cbr\u003e __The reason for the existence of Riot Games Korea\u003cbr\u003e __Dunggi Dunggi Shinnara Shinbaram Tal Shako~\u003cbr\u003e\u003cbr\u003e Chapter 11: The Moment of Crisis\u003cbr\u003e __Repeated server failures \u003cbr\u003e__Controversy over the 2014 World Championships being held in a distributed format\u003cbr\u003e __Roll Helper, Bystander Situation\u003cbr\u003e\u003cbr\u003e Chapter 12: Taking Root in the Korean Heart\u003cbr\u003e __Homecoming after 100 years\u003cbr\u003e __ Social contribution of a company with zero sales\u003cbr\u003e __Ryan? Is this company affiliated with Samsung?\u003cbr\u003e Building Sustainability Through Structures and Systems\u003cbr\u003e __Support for the recovery of cultural assets overseas\u003cbr\u003e\u003cbr\u003e Chapter 13: Beyond the Back Alley Office to the World\u003cbr\u003e __From Samseong-dong to Sinsa-dong\u003cbr\u003e Mission Impossible Operation\u003cbr\u003e __Resigned and then re-joined the company\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[PART 3: League of Legends Becomes Culture]\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 14: The Rekindling of Esports\u003cbr\u003e __Faker, Legend of LoL\u003cbr\u003e __World Cup, a moment of telephone reversal\u003cbr\u003e __The World Championship that Overcame Corona\u003cbr\u003e __eSports Spreads Globally\u003cbr\u003e __World Cup: Experience Comes Before Calculator\u003cbr\u003e __You need to know esports to captivate millennials.\u003cbr\u003e\u003cbr\u003e Chapter 15 Film Music Art, What Don't You Do?\u003cbr\u003e __〈Arcane〉 wins Emmy\u003cbr\u003e League of Legends Live: The Orchestra\u003cbr\u003e __Champion in the Art Museum\u003cbr\u003e __Ring the victory news, ㄷㄷㄷㅈ!\u003cbr\u003e \u003cbr\u003e\u003cb\u003e[PART 4: Working Like Riot Games]\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Chapter 16: Player-Focused Game Development\u003cbr\u003e Defining a Core Gamer\u003cbr\u003e Planning League of Legends\u003cbr\u003e __Test and reflect feedback\u003cbr\u003e __Escape the trap of perfection\u003cbr\u003e __Developing a new IP: 〈Valorant〉\u003cbr\u003e\u003cbr\u003e Chapter 17 Player Focus Publishing\u003cbr\u003e __Published by Riot Games\u003cbr\u003e __Targeting Marketing\u003cbr\u003e __Establishment of a branch office that leverages the strengths of both the headquarters and the local area\u003cbr\u003e __Independently, sometimes together\u003cbr\u003e __South America is soccer, the Middle East is rap\u003cbr\u003e __10th Anniversary Event and Goodbye Junkyu\u003cbr\u003e\u003cbr\u003e 18 Player Focus Support\u003cbr\u003e __But why did you ask here?\u003cbr\u003e __Our first priority is player support\u003cbr\u003e __More emotion than response\u003cbr\u003e __Responsiveness is not a cost, it's an investment.\u003cbr\u003e\u003cbr\u003e Chapter 19 Beyond League of Legends\u003cbr\u003e __Current Riot\u003cbr\u003e __Changes in leadership\u003cbr\u003e __〈Arcane〉 Season 2 in production\u003cbr\u003e __New releases in various genres\u003cbr\u003e __Future, but still unchanging values\u003cbr\u003e\u003cbr\u003e Epilogue\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4286\/MidCate009\/428586292.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eThe launch of League of Legends took every second, and I had to explain and convince people who didn't speak the language.\u003cbr\u003e I had expected it since I had had many similar experiences before, but it was still true that the situation was frustrating.\u003cbr\u003e Anyway, I thought that my role was to achieve important results quickly and wisely without major conflict, so I worked hard at communicating.\u003cbr\u003e\u003cbr\u003e As the representative of Korea, I knew very well how important it was for me to establish a relationship with headquarters.\u003cbr\u003e The responsibility was heavy, as the status and outcome of the Korean branch depended on how I acted in the beginning.\u003cbr\u003e If I continue to hold onto the Korean position, I may be able to get what I need from Korea in the short term, but in the long term, conflict with headquarters will increase, and in the worst case, headquarters staff may become prejudiced against Korea and uncooperative. \u003cbr\u003eOn the other hand, if I go along with the headquarters' wishes, I might be able to survive, but because of the headquarters-centered policies, Korean employees and Korean customers will ultimately suffer.\u003cbr\u003e Then, in the end, it will cause great trouble to Korean businesses.\u003cbr\u003e\u003cbr\u003e I kept wondering what would happen if a headquarters-centric system were established.\u003cbr\u003e Instead of releasing the game, communicating with players, and running it successfully, I would spend my time and energy reporting to and pleasing the headquarters staff.\u003cbr\u003e It's the wrong way.\u003cbr\u003e If you set up the wrong structure from the beginning, it will continue that way.\u003cbr\u003e Korean employees' morale will drop, and passionate and capable employees will leave the company.\u003cbr\u003e In the end, only employees who please headquarters will remain.\u003cbr\u003e Ultimately, I thought Riot Games would fail or become just another average company like the countless foreign companies that had previously entered the market.\u003cbr\u003e \u003cbr\u003eI didn't take risks and move to Riot Games to fail or to please others.\u003cbr\u003e “I came here to succeed.” My philosophy on that was clear.\u003cbr\u003e I thought that even though they might not understand us now and it might be difficult for us, we could show them through our achievements.\u003cbr\u003e ---From \"I Came to Succeed\"\u003cbr\u003e\u003cbr\u003e The server opened on the morning of December 12, 2011.\u003cbr\u003e I haven't had a proper night's sleep since the closed beta ended and we were preparing for the open beta.\u003cbr\u003e I spent six months establishing a branch, recruiting staff, and working with the head office.\u003cbr\u003e A truly murderous schedule flashed before my eyes.\u003cbr\u003e Even the day before the open beta, I went to work without even a wink of sleep.\u003cbr\u003e\u003cbr\u003e The time of destiny has come.\u003cbr\u003e Little by little, the number of players connecting increased.\u003cbr\u003e The server, which had been holding up well, became unstable as more players connected in the evening.\u003cbr\u003e Posts about lag were posted all over the community. \u003cbr\u003eFirst impressions are important, but the problem persisted.\u003cbr\u003e No matter how good a game is, if there are server issues and the environment is difficult to play in, players may turn away.\u003cbr\u003e From the player's perspective, there is no need to wait for a game that cannot even connect to the server.\u003cbr\u003e There were hundreds of games in service.\u003cbr\u003e Many Avengers-level competitive games were waiting for players who had turned away for a moment, their servers tense.\u003cbr\u003e\u003cbr\u003e ‘Ah, if this keeps up, I’ll just collapse in vain.’ A cold sweat ran down my face.\u003cbr\u003e The server was installed by headquarters staff who stayed in Korea for several months.\u003cbr\u003e If everything went according to plan, I was supposed to leave for my home country right after launch.\u003cbr\u003e They were exhausted from working day and night away from home and family for a long time.\u003cbr\u003e There was a local team to take care of the follow-up work, but they were still lacking in experience and response capabilities compared to the headquarters team.\u003cbr\u003e It seemed like there was no chance of winning at this rate. \u003cbr\u003eI desperately asked them to finish the stabilization work.\u003cbr\u003e Fortunately, the servers have become noticeably more stable over the past few days.\u003cbr\u003e Although this did not seem to cause any major disruption to the immediate service operation, it did not solve the fundamental problem.\u003cbr\u003e ---From the \"Open Beta Service\"\u003cbr\u003e\u003cbr\u003e In preparation for the launch of League of Legends, we conducted a survey and FGI consumer in-depth survey targeting PC rooms to establish a strategy for domestic PC rooms.\u003cbr\u003e As a result, the most important value in PC room business was derived from the 'economics of coexistence'.\u003cbr\u003e He also established a practical principle: \"We are partners, not sales networks.\" He believed that the performance of PC rooms would determine the success or failure of League of Legends.\u003cbr\u003e Therefore, a promotion was needed to make it more fun for players to play League of Legends at PC rooms rather than at home.\u003cbr\u003e If the strategy is successful, players will flock to PC rooms and the PC room occupancy rate will increase. \u003cbr\u003eThis is the economics of win-win, mutual prosperity.\u003cbr\u003e\u003cbr\u003e With the launch of the game service, the premium PC room membership benefits for League of Legends were announced.\u003cbr\u003e PC rooms that subscribe to the paid premium PC room service are given the unprecedented benefit of being able to use all champions.\u003cbr\u003e In addition, we have decided to provide an additional 20 percent bonus IP (Influence Points) to players who play games at affiliated PC rooms.\u003cbr\u003e The most important thing here was to make all champions playable.\u003cbr\u003e\u003cbr\u003e There's a story behind this.\u003cbr\u003e Just before launch, when we were still contemplating the appropriate price and other issues, we held a FGI with PC room owners.\u003cbr\u003e It was the end of the PC room boom of the late 1990s and early 2000s.\u003cbr\u003e At that time, what the CEO considered important was not the price of the service. \u003cbr\u003e“I really hope that we can provide meaningful benefits that will make game players come to PC rooms.”\u003cbr\u003e At the time, there were many games that were good to enjoy alone at home, like MMORPGs, and although each game company offered premium benefits for PC rooms, it wasn't enough to change the number of people heading home.\u003cbr\u003e The idea was to offer truly impactful, consistent benefits. After careful consideration and listening to the voices of PC bang users, the solution we developed was to allow players playing League of Legends in PC bangs to select and use all champions for free.\u003cbr\u003e\u003cbr\u003e To do this, we had to convince the US headquarters.\u003cbr\u003e In fact, League of Legends is a game that anyone can play for free, and at the time, 7 champions were provided for free in a rotational manner within the game.\u003cbr\u003e However, it was limited to '7 random types'. \u003cbr\u003eAt the start of the Korean service, there were 88 champions in the game, including Ahri.\u003cbr\u003e It was a big decision to make these champions available for free just by going to a PC room.\u003cbr\u003e Because in other regions this is a key factor in sales.\u003cbr\u003e\u003cbr\u003e However, the Korean office was confident that this method was in line with the characteristics of League of Legends, which is more fun to play with friends and acquaintances, and that it was also a direction in which we could coexist and grow together with PC rooms.\u003cbr\u003e Eventually, I succeeded in persuading the headquarters management.\u003cbr\u003e League of Legends is a game that continuously plans and adds champions to make the game more fun.\u003cbr\u003e As such, the fact that you can play a new champion in a PC room whenever it is released has been a very attractive factor for actual players. \u003cbr\u003eIt was the best symbiosis that satisfied all three parties: Riot Games, PC rooms, and players.\u003cbr\u003e\u003cbr\u003e As part of the PC room coexistence operation, a 'PC room tournament' was also planned.\u003cbr\u003e The 'PC Room Tournament', first held in the summer of 2012, was an amateur event prepared to expand the base of e-sports and allow any player to participate.\u003cbr\u003e Any League of Legends player can apply, and the tournament event is not held at a separate venue, but at a local PC room that has expressed interest in participating.\u003cbr\u003e It has fulfilled its role as a grassroots local league that can literally see the momentum of League of Legends from the ground up.\u003cbr\u003e\u003cbr\u003e In June 2014, the second year of the PC Bang Tournament, the competition rate was 310 percent, with more than three times the number of participants in each tournament, making it a great success. \u003cbr\u003ePC room owners, in particular, reported high satisfaction. PC room tournaments offered users a new and exciting experience, while PC room owners saw increased sales, creating a virtuous cycle that satisfied both PC rooms and their customers.\u003cbr\u003e\u003cbr\u003e “It helped promote the store and improve customer service,” “Customers like it, and it’s a good opportunity to promote the PC room,” “This kind of competition was a great help to business during the off-season.” These are the words of the owners at the time.\u003cbr\u003e ---From \"PC Room Mutual Growth Operation\"\u003cbr\u003e\u003cbr\u003e As is the ultimate goal of many companies, Riot Games planned to enter the global market even before launching League of Legends.\u003cbr\u003e Riot Games is headquartered in Los Angeles, but its players are located all over the world. \u003cbr\u003eBecause the cultures and needs of the regions they live in are different and unique, Riot Games strives to reach and satisfy players in ways that are appropriate for each region.\u003cbr\u003e Fortunately, it was a huge hit and successfully established its name in the global market.\u003cbr\u003e\u003cbr\u003e Initially, we planned to partner with regional game publishers.\u003cbr\u003e However, we felt that it would be difficult for the publishers we partnered with to provide the best experience to players.\u003cbr\u003e So, Riot Games decided to publish it themselves, except for some regions.\u003cbr\u003e\u003cbr\u003e Successfully publishing in other regions is extremely difficult and there are not many successful cases.\u003cbr\u003e The biggest issue is the operational aspect.\u003cbr\u003e As time goes by, confusion and conflict between headquarters and branches are likely to worsen. \u003cbr\u003eHeadquarters employees want to make decisions and lead at a global level, while branch employees want to be empowered as local experts.\u003cbr\u003e If the game itself is so good that it is so fun that players cannot ignore it, it may succeed in the market in the short term, but in the medium to long term, internal issues may lead to external impacts.\u003cbr\u003e Therefore, it is very important to clearly define the areas in which the headquarters has ownership and the areas in which the branch has ownership.\u003cbr\u003e From the beginning, Riot Games has strived to clearly define the 'roles and responsibilities' between headquarters and branch offices.\u003cbr\u003e\u003cbr\u003e Although we don't use it now, we used a framework called central and local in the beginning.\u003cbr\u003e Central refers to the team at the Los Angeles headquarters that does global work, and local refers to each branch office (local also includes the North American publishing team). \u003cbr\u003eCentral was responsible for maintaining global consistency, while Local was responsible for areas that needed to vary by region.\u003cbr\u003e For example, characters, skins, maps, and gameplay should be the same everywhere.\u003cbr\u003e The headquarters development team is responsible for ‘in-game content’ that must be globally consistent.\u003cbr\u003e And the positioning and assets of each character had to be the same globally.\u003cbr\u003e This area was handled by the global marketing team located at headquarters.\u003cbr\u003e We wanted players on the other side of the world to feel like they were still playing the same game.\u003cbr\u003e And there were practical reasons too.\u003cbr\u003e To run an esports tournament, players all over the world had to be playing the same game.\u003cbr\u003e If the games, characters, and maps are different for each region, there are many more things to consider in a global competition.\u003cbr\u003e\u003cbr\u003e The branch office was responsible for what needed to be localized and what needed to be different for each region. \u003cbr\u003eFor example, branches can utilize marketing guides and assets created by headquarters to conduct marketing tailored to each region.\u003cbr\u003e For example, the Seoul office could create YouTube videos about new characters with Korean influencers, the Mexico City office could run a skin sale event, and the Paris office could host a player tournament.\u003cbr\u003e ---From \"The 'Central and Local' Framework\"\u003cbr\u003e\u003cbr\u003e The early World Championship champions were a mixed bag, changing every season.\u003cbr\u003e A professional gamer has appeared, putting an end to such a chaotic era.\u003cbr\u003e He has won the World Championship three times, the Mid Season Invitational (MSI) twice, and the LCK ten times, and is ranked first in the world in cumulative prize money among League of Legends esports professional gamers.\u003cbr\u003e It's Faker.\u003cbr\u003e There is no one who has ever played League of Legends who does not know Faker. \u003cbr\u003eThis is true not only for Korea but for people all over the world.\u003cbr\u003e Nearly 200 million people around the world play LoL and know Faker as the world's number one player.\u003cbr\u003e This is enough to qualify as world-class.\u003cbr\u003e\u003cbr\u003e The first match that made Faker, a rookie, famous overseas was the finals of the 'League of Legends Champions Summer 2013' held at the Jamsil Olympic Auxiliary Stadium.\u003cbr\u003e At the time, with the score tied at 2:2 with KT, he was chosen as the blind pick in the 5th set.\u003cbr\u003e Most of the audience thought that Zed, who was overpowered at the time, would come out, and as expected, the two teams' best players went Zed vs. Zed, providing a spectacular spectacle.\u003cbr\u003e Here, Faker became famous as a video of him overcoming an unfavorable situation and killing the opposing Zed went viral around the world. \u003cbr\u003eRiding that momentum, Faker went on to win the World Championship, and over the next 10 years, he enjoyed a reputation as the 'best pro gamer among pro gamers.'\u003cbr\u003e\u003cbr\u003e A good example of Faker's status overseas is the World Championship qualifiers held in New York.\u003cbr\u003e The game began with a large crowd, and several New York police officers entered the stadium.\u003cbr\u003e The American police were very terrified of the fights because they could physically restrain anyone if they felt it was necessary and stop the fight at any time.\u003cbr\u003e Eventually, the site manager came forward and cautiously asked, “What’s the problem?”\u003cbr\u003e Then the police officer excitedly replied, \"I'm here to see Faker.\"\u003cbr\u003e The World Championships were being held in New York, so I couldn't miss the opportunity and stopped by in my work uniform. \u003cbr\u003eAnother rare scene occurred at the 2014 Paris All-Star Game.\u003cbr\u003e That day happened to be Faker's birthday, and when someone started singing \"Happy birthday to Faker,\" the entire crowd joined in, filling the stadium with songs celebrating Faker's birthday.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From \"Faker, the Birth of a Legend of LoL\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eWhy should we focus on 'player focus'?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 'Player Focus' is the philosophy and value that runs through Riot Games' mission.\u003cbr\u003e At Riot Games, player focus is a ubiquitous presence that drives decisions and actions.\u003cbr\u003e Every time Riot Games members make a decision, they ask themselves and each other:\u003cbr\u003e “Does this fit the player focus?” League of Legends, created with this philosophy, has become a part of the culture in games, e-sports, music\/art, and daily life today. \u003cbr\u003eAs of August 14, 2023, League of Legends is ranked first in the Korean PC room game rankings with a market share of around 40%.\u003cbr\u003e It is a record of over 200 consecutive weeks at number one.\u003cbr\u003e This is part of the record, which previously held the number one spot for 204 consecutive weeks from late July 2012 to June 2016.\u003cbr\u003e Riot Games also showcased games such as Valorant, Legends of Runeterra, and Teamfight Tactics.\u003cbr\u003e Valorant, a 5v5 tactical FPS game where players compete to plant and defuse explosive spikes, is consistently ranked 3rd to 5th on the Gametrics rankings.\u003cbr\u003e These amazing achievements were possible because of the core mission, 'Player Focus'!\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhat kind of company is Riot Games, the company that created League of Legends?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In 2006, Brandon and Mark founded Riot Games.\u003cbr\u003e The mission was to become the world's most player-centric game developer. \u003cbr\u003eThe two founders firmly believed that players should be at the center of everything.\u003cbr\u003e Player-centricity led to people-centricity.\u003cbr\u003e Riot Games' people-centered philosophy doesn't stop at words.\u003cbr\u003e We developed and operated the player-focused League of Legends, and we have been working sincerely to continuously provide a better work environment internally.\u003cbr\u003e As a result, the company was certified as a good company to work for in 2023-2024.\u003cbr\u003e Previously, it was selected as one of Fortune's \"Best Workplaces for Parents\" in 2022, Fortune's \"Best Workplaces for Millennials\" in 2021, and Fortune's \"100 Best Companies to Work For\" in 2016.\u003cbr\u003e Behind Riot Games' success and growth as a leading company lies its founder's persistent, people-centered philosophy.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLet's take a look at strategies to expand player experience using IP.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eRiot Games is expanding its player experience beyond games, encompassing music, film, and esports. In an April 2019 article, CNBC reported that the League of Legends World Championship, known colloquially as Worlds, attracted more viewers than the Super Bowl finals.\u003cbr\u003e The 2021 League of Legends World Championship finals attracted a whopping 73.87 million viewers.\u003cbr\u003e As its popularity shows no signs of abating, records will likely be broken in the future.\u003cbr\u003e Additionally, the film \"Arcane,\" which was released in the fall of 2021, was released through the online streaming service Netflix and achieved massive popular expansion, ranking first in 52 countries, including Korea, in its first week of release. \u003cbr\u003eAt the 74th Primetime Emmy Awards in 2022, Arcane won the Outstanding Animated Program award, and three staff members from Portische Productions who participated in the production received individual awards for production design, background design, and color.\u003cbr\u003e At the 49th Annual Annie Awards, it won nine awards, including TV\/Media, Character Design, and Screenplay.\u003cbr\u003e All of this is part of an expansion of the 'player-focused' experience.\u003cbr\u003e In this book, we hope you'll discover Riot Games' strategies for expanding player experiences.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eExplore Riot Games' tools that support 'player focus'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Riot Games has maintained its player-focused Riot culture effectively even as it has grown rapidly.\u003cbr\u003e This was possible because there were various tools (systems) behind it that supported the strong will to carry out the mission. \u003cbr\u003eFor example, in the early days, we had an all-staff meeting called 'Show and Tell' every month.\u003cbr\u003e At this meeting, leaders from each department take turns presenting to all employees the progress made over the past month and the goals for the next month.\u003cbr\u003e Then comes the free Q\u0026amp;A session, where writers feel free to ask questions and share them with other writers.\u003cbr\u003e Initially, 'Show and Tell' served as an effective tool for sharing and resolving various issues with all employees.\u003cbr\u003e Other tools used include 'Fail and Tell', 'Play Like a Player', 'Culture Awards', and 'Denewbification'.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eStructure of this book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e _Part 1: What kind of company is Riot Games?\u003cbr\u003e Riot Games is a bit of an odd company.\u003cbr\u003e Focus on the player, not the product (game). \u003cbr\u003eFounders and hardcore gamers Mark and Brandon are the ones who created a \"player-focused\" company and truly established Riot culture.\u003cbr\u003e Part 1 tells the story of how the author came to be associated with Riot Games and provides the reader with the basics needed to understand Riot Games in general.\u003cbr\u003e You can see player-centricity, Riot culture, and various tools and management styles.\u003cbr\u003e\u003cbr\u003e __Part 2: How did LoL become successful in Korea?\u003cbr\u003e Success is partly due to players loving the graphics, worldview, characters, and certain elements within the game, but the biggest factor in success is actually the hard work of the writers who shed blood, sweat, and tears to achieve success.\u003cbr\u003e Twelve years ago, few people believed League of Legends would become the success it is today.\u003cbr\u003e I thought that even just getting into the rankings, let alone first place, would be considered a success. \u003cbr\u003eThe author also never expected that he would be ranked first in PC room market share.\u003cbr\u003e So I didn't move with the goal of ranking.\u003cbr\u003e I just worked hard with other writers and ended up in first place.\u003cbr\u003e Our 'hard work' and 'player focus' were the lighthouses.\u003cbr\u003e Part 2 tells the story of the challenges he faced since taking office as the president of Riot Games Korea.\u003cbr\u003e\u003cbr\u003e Part 3: League of Legends Becomes Culture\u003cbr\u003e Let's ring out the victory news, ㄷㄷㄷㅈ! 'ㄷㄷㄷㅈ' is a word derived from the initial consonants of 'dudungdeungjang'.\u003cbr\u003e This is the title of a hip-hop song featured in a promotional video advertising the mobile version of Teamfight Tactics (TFT), released by Riot Games in 2019.\u003cbr\u003e Not only is it a title, but it's also a rhyme that's used repeatedly throughout the song, and it's gained popularity, becoming one of the funniest gaming-related memes of 2020. \u003cbr\u003eLeague of Legends is popular not only as a game itself, but also as an eSport, and its IP has been utilized in various fields such as music, art, and film. For the MZ generation, it has become a culture in itself. Let's examine League of Legends as part of MZ culture.\u003cbr\u003e\u003cbr\u003e Part 4: Working Like Riot Games\u003cbr\u003e How do Riot Games employees (Rioters) work? They're known for their horizontal culture, but is that really the case? Part 4 explores Riot's style: \"player-focused game development,\" \"player-focused publishing,\" and \"player-focused support.\"\u003cbr\u003e Riot Games was founded in 2006.\u003cbr\u003e As of 2023, it has been 17 years since its founding and has released other games in addition to League of Legends.\u003cbr\u003e We have achieved dramatic growth so far, but we expect to see even greater results in the future. \u003cbr\u003eIt's a well-founded expectation, as good people are running for a clear vision and there's ample funding.\u003cbr\u003e Finally, let's look at the basis for expectations in Chapter 19, \"Beyond League of Legends.\" \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 10, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 288 pages | 400g | 147*210*14mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791191905373 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893804597290,"sku":"110453","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/587fd0bcf5b4b56db7f41de484105a57.jpg?v=1765417733","url":"https:\/\/librairie.coreenne.fr\/en\/products\/110453","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}