{"product_id":"110485","title":"Product Management ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYEEJvOPHY1jFXE4ly8k1Ru28w5FV.png?v=1765103895\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Product Management \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/119409915\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eCreate successful products\u003cbr\u003e A Guide to Becoming a Great Product Manager\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book guides you through the entire product management process.\u003cbr\u003e It covers the responsibilities of a Product Manager (PM), including how to structure a product team, define a product, and the skills needed to succeed as a PM.\u003cbr\u003e Explains how to analyze customer feedback with your team and decide how to improve.\u003cbr\u003e You'll also learn about the product life cycle, which involves bringing a product to market and building a post-launch cycle, as well as technologies that provide better quality product insights.\u003cbr\u003e\u003cbr\u003e We've designed this course to make it easy for anyone to embark on their journey into product management, whether they're interested in or dreaming of becoming a PM or simply want to become a better member of a product team within the engineering department. \u003cbr\u003eAbove all, it will help you understand how a good process can lead to a better product or service.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1 What is Product Management?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 1.1 Product Definition\u003cbr\u003e 1.2 PM Definition\u003cbr\u003e 1.3 B2B and B2C\u003cbr\u003e 1.4 What is the difference between a product manager, a project manager, and a program manager?\u003cbr\u003e 1.5 Understanding the Organizational Structure of Global Technology Companies\u003cbr\u003e 1.6 Roles and Responsibilities of the Product Leadership Team\u003cbr\u003e 1.7 Difference between PM and PO\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2 Product Life Cycle, Processes, and Frameworks\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 2.1 The four stages of the product life cycle\u003cbr\u003e 2.2 The 7 Stages of the Product Development Life Cycle\u003cbr\u003e 2.3 Processes and Frameworks\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Customer Development\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 3.1 What is Customer Development?\u003cbr\u003e 3.2 Hypothesize the problem with user stories\u003cbr\u003e 3.3 Customer Survey 116\u003cbr\u003e 3.4 Net Customer Promoter Index Survey 118\u003cbr\u003e 3.5 Customer Interviews\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapter 4 Product Strategy and Roadmap\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 4.1 User Needs\u003cbr\u003e 4.2 Competition\u003cbr\u003e 4.3 Five Methods for Competitor Evaluation\u003cbr\u003e 4.4 Winning Strategy\u003cbr\u003e 4.5 Creating a Strategy\u003cbr\u003e 4.6 Elevator Pitch Framework\u003cbr\u003e 4.7 Roadmap\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5 PM's Daily Work\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 5.1 Wireframes, Prototypes, and Mockups\u003cbr\u003e 5.2 Product Backlog, Epics, and User Stories\u003cbr\u003e 5.3 Speed ​​and Burndown Chart\u003cbr\u003e 5.4 Prioritizing\u003cbr\u003e 5.5 MVP\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Becoming a Competent PM\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 6.1 Product-Market Fit\u003cbr\u003e 6.2 Indicators\u003cbr\u003e 6.3 OKRs and KPIs\u003cbr\u003e 6.4 Four Biased Decision-Making Behaviors to Watch Out For\u003cbr\u003e 6.5 What collaboration means to a good PM\u003cbr\u003e Want to be a 6.6 PM\/PO?\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4219\/MidCate004\/421831476.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eHow are better products made?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Good products come from good PMs.\u003cbr\u003e “Manners maketh man.” “Attitude is everything.”\u003cbr\u003e\u003cbr\u003e This saying, which you may have heard at least once, also applies to products and services. \u003cbr\u003eIn the IT industry, products and services are collectively called \"products,\" but even without that term, we all create something for someone else.\u003cbr\u003e Whatever it is, a product that is good to use objectively exists, and that product brings added value to the company and work efficiency to users and customers.\u003cbr\u003e We all try to make 'good' products.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Ultimately, this book tells you how to become a good product manager (PM).\u003cbr\u003e Chapter 1 begins with the definition of a product, and moves on to the distinction between PM and PO roles, the scope of PM work, and development methodology, but in the final chapter 6, it ultimately states that a 'good' PM creates a successful product.\u003cbr\u003e Because good products come from good PMs.\u003cbr\u003e Understanding your users and customers is the first step to becoming a good PM. \u003cbr\u003eProduct management is something that everyone thinks they know, but when asked to explain it properly, it's difficult to do.\u003cbr\u003e In this book, you can learn the author's expertise and know-how on product management, which is often mistaken for a \"know-it-all.\"\u003cbr\u003e And that too in a very simple style.\u003cbr\u003e\u003cbr\u003e This book is filled with the author's experience and know-how in developing great products while working as a PM at SAP, the number one company in the business applications market.\u003cbr\u003e This is not a book that simply lists the roles and tasks of PM.\u003cbr\u003e This is a book that everyone, whether you're a company that makes products for sale or someone who makes something for your beloved family, should read at least once. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 8, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 312 pages | 530g | 147*210*18mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169211130\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169211135 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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