PART 01: How to Prepare Properly for Starting an Online Shopping Mall
Chapter 01 Preparing to Start an Online Shopping Mall
Chapter 02 Researching and Selecting Items for Sale
Chapter 03 Preparations for Starting a Shopping Mall

PART 02 Creating an Online Shopping Mall
Chapter 04: Benchmarking Shopping Malls
Chapter 05 Planning a Shopping Mall
Chapter 06: Registering and Managing Products After Creating a Smart Store
Chapter 07: Creating a Shopping Mall with Cafe24, Registering and Managing Products
Chapter 08: Creating a Shopping Mall with MakeShop, Registering Products, and Managing Them

PART 03 Shopping Mall Management and Operation
Chapter 09: Managing Your Shopping Mall in Smart Store
Chapter 10: Managing Your Online Store at Cafe24
Chapter 11: Managing Your Online Store with MakeShop

PART 04 Expanding Your Shopping Mall Sales Channels
Chapter 12: Creating a Mobile Shopping Mall
Chapter 13 Shopping Image Ads and Naver Shopping Entry
Chapter 14 Open Market Startup
Chapter 15: Entering Comprehensive Shopping Malls and Social Commerce
Chapter 16 Selling in Global Online Markets

PART 05 Shopping Mall Promotion and Marketing
Chapter 17: Shopping Mall Marketing Strategies at a Glance
Chapter 18 Keyword Advertising and Naver Shopping Advertising Strategies

PART 06: Taking Photos of Shopping Mall Products and Mastering Core Photoshop Features
Chapter 19 Shopping Mall Product Photography
Chapter 20: Mastering the Core Photoshop Features for Online Store Owners
Chapter 21: Creating a Product Detail Page

The entire process of starting a shopping mall is covered in one book!

This book contains all the essential steps required to start a shopping mall.
For beginners, we provide step-by-step instructions, starting with market research and item selection, followed by guidance on writing a business plan, domain purchase, and licensing-related reporting, and then proceeding to plan your own shopping mall by benchmarking other shopping malls.
By explaining the representative solutions Cafe24 and MakeShop, as well as the hot Naver Smart Store, you can examine and select methods for opening, managing, and operating a store.
In particular, if you choose Cafe24 or MakeShop, you have the opportunity to choose from overseas shopping malls, so you have the advantage of being able to choose from a variety of channels.
Example files that can be used to follow along with this book can be downloaded from the information room on the Information Culture website (infopub.co.kr). Practicing with Photoshop and other programs can serve as a foundation for improving your skills.

A textbook for starting an online shopping mall

Following 『Complete Shopping Mall Startup & Operation in One Book』 published in 2010, 『New Complete Shopping Mall Startup & Operation in One Book』 revised in 2015, and 『Complete Shopping Mall Startup & Operation in One Book (Latest Revised Edition)』 revised in 2018, it was finally born as a bible in 2020.
The upgraded platform of Korea's leading shopping mall solution providers (Cafe24, MakeShop) is standard, and the addition of Naver Smart Store has further expanded the range of choices for beginners.
This book explains the basics of entrepreneurship in a way that even beginners can easily understand, and presents practical examples so that anyone, regardless of age or gender, can easily create an online shopping mall.
Since it explains the actual startup process step by step, you can follow along on your own, and it includes interviews with successful senior entrepreneurs, so you can deal with real-world problems.
If you're struggling with the ever-growing popularity and complexities of online shopping mall startups, this book, the shopping mall bible, is a must-read to find the perfect fit for you.