Branding myself after leaving the company
 |
Description
Book Introduction
★The first book by Cummingsorn, a practical mentor for creators!
★Ju Eon-gyu, Han Seok-jun… Praise from countless individual entrepreneurs!
Cummingsorn, a life mentor for individual creators, has published his first book.
In an era where it's difficult to survive without branding yourself, Cummings is someone who changed his life through 'personal branding.'
After leaving a stable job at a large corporation, he started sharing his branding process on YouTube, Instagram, and Thread.
The content, which contains honest processes without empty promises or exaggerations, received a great response and formed a solid fan base, and PD Joo Eon-gyu, announcer Han Seok-jun, former Google executive Lois Kim, creators with 500,000 followers, and Rich Parka strongly recommended him as a 'trustworthy branding mentor'.
This book is the result of his three years of creating approximately 1,600 pieces of content and organizing his growth strategy for a one-person brand.
There are so many different branding methodologies out there, but it can be confusing to know which one to follow.
Comingthorne offers a roadmap for individuals to brand themselves, based on their own experiences and proven knowledge.
In particular, he suggests a way to build trust with 'your own message' rather than focusing on the number of views.
He also emphasizes that one-person brands need to cultivate these types of relationships to achieve long-term branding. Tips for faster and easier content creation, such as AI scripts, automation, and algorithm hacking, are pouring in.
It's said that you can get a lot of views and make a lot of money in just 10 minutes a day.
But how effective is that method?
Conversely, Cummingsson says that even a small number of people need to have a "strong relationship" to be profitable.
This book will help readers chart a path to solid growth at their own pace, rather than pursuing flashy but unsustainable success strategies.
★Ju Eon-gyu, Han Seok-jun… Praise from countless individual entrepreneurs!
Cummingsorn, a life mentor for individual creators, has published his first book.
In an era where it's difficult to survive without branding yourself, Cummings is someone who changed his life through 'personal branding.'
After leaving a stable job at a large corporation, he started sharing his branding process on YouTube, Instagram, and Thread.
The content, which contains honest processes without empty promises or exaggerations, received a great response and formed a solid fan base, and PD Joo Eon-gyu, announcer Han Seok-jun, former Google executive Lois Kim, creators with 500,000 followers, and Rich Parka strongly recommended him as a 'trustworthy branding mentor'.
This book is the result of his three years of creating approximately 1,600 pieces of content and organizing his growth strategy for a one-person brand.
There are so many different branding methodologies out there, but it can be confusing to know which one to follow.
Comingthorne offers a roadmap for individuals to brand themselves, based on their own experiences and proven knowledge.
In particular, he suggests a way to build trust with 'your own message' rather than focusing on the number of views.
He also emphasizes that one-person brands need to cultivate these types of relationships to achieve long-term branding. Tips for faster and easier content creation, such as AI scripts, automation, and algorithm hacking, are pouring in.
It's said that you can get a lot of views and make a lot of money in just 10 minutes a day.
But how effective is that method?
Conversely, Cummingsson says that even a small number of people need to have a "strong relationship" to be profitable.
This book will help readers chart a path to solid growth at their own pace, rather than pursuing flashy but unsustainable success strategies.
- You can preview some of the book's contents.
Preview
index
Recommendations from those who have read this book first
Prologue_Do you find it hard to believe that branding can change your life?
First defeat.
Completely changed branding
- No response even when uploading 'pointy' content
-The end of subscriber and follower counts
-Your life doesn't change even if you have more followers.
-If you don't share more, it will disappear.
-Passive and active revenue
-The formula for increasing the value of things these days
Second defeat.
How to Transplant Authenticity
-Being a beginner is your greatest weapon.
-Wake up the sleeping subject inside me.
-My 'moment' gathers true fans
-Authenticity is found when you focus on your 'deficiency'.
-How to make my story sound authentic
-Conditions for preventing the vision from becoming empty
Third defeat.
Content that brings people together
The Secret to Turning Traffic into Fanbase and Revenue
Why we shouldn't just provide information
-How to suggest your product without pressure
Why you should start a newsletter right now
-Received notice of contract termination a month before the book's publication.
Fourth defeat.
Why You Should Start Now
-If I can do it, you can too.
-The illusion that if you keep raising it, it will explode someday
-Why I left a large company at age 30
-Listen to someone who is better than you.
-The moment the built-up trust comes offline
-When my affiliation disappeared, my name appeared.
Fifth defeat.
Why there is no response even when you try
-How to get results commensurate with the effort you put in
- Keep up with trends that will catch people's attention
Five Characteristics of Memorable Content
-How to catch someone who just gets information and leaves
Sixth defeat.
Supported monetization
-The first profit of 1 million won came in.
-Why people spent money on me, a beginner
-The difference between a creator and a one-person business
How to Let Your Community Grow Your Business
Why it's okay to call e-book sales "lecture sales"
-Why I don't create hookup-focused content
Seventh defeat.
Living as a solopreneur
How I Overcame the Time When Freedom Became Poison
-The hidden trap in the word networking
-Growth came when I let go of comparison.
-What happens when you inspire just one person?
- An era where one can survive on one's own
Epilogue_What's Meaningful to You Now
Prologue_Do you find it hard to believe that branding can change your life?
First defeat.
Completely changed branding
- No response even when uploading 'pointy' content
-The end of subscriber and follower counts
-Your life doesn't change even if you have more followers.
-If you don't share more, it will disappear.
-Passive and active revenue
-The formula for increasing the value of things these days
Second defeat.
How to Transplant Authenticity
-Being a beginner is your greatest weapon.
-Wake up the sleeping subject inside me.
-My 'moment' gathers true fans
-Authenticity is found when you focus on your 'deficiency'.
-How to make my story sound authentic
-Conditions for preventing the vision from becoming empty
Third defeat.
Content that brings people together
The Secret to Turning Traffic into Fanbase and Revenue
Why we shouldn't just provide information
-How to suggest your product without pressure
Why you should start a newsletter right now
-Received notice of contract termination a month before the book's publication.
Fourth defeat.
Why You Should Start Now
-If I can do it, you can too.
-The illusion that if you keep raising it, it will explode someday
-Why I left a large company at age 30
-Listen to someone who is better than you.
-The moment the built-up trust comes offline
-When my affiliation disappeared, my name appeared.
Fifth defeat.
Why there is no response even when you try
-How to get results commensurate with the effort you put in
- Keep up with trends that will catch people's attention
Five Characteristics of Memorable Content
-How to catch someone who just gets information and leaves
Sixth defeat.
Supported monetization
-The first profit of 1 million won came in.
-Why people spent money on me, a beginner
-The difference between a creator and a one-person business
How to Let Your Community Grow Your Business
Why it's okay to call e-book sales "lecture sales"
-Why I don't create hookup-focused content
Seventh defeat.
Living as a solopreneur
How I Overcame the Time When Freedom Became Poison
-The hidden trap in the word networking
-Growth came when I let go of comparison.
-What happens when you inspire just one person?
- An era where one can survive on one's own
Epilogue_What's Meaningful to You Now
Detailed image
Into the book
Does it really take 500,000 people to change lives? No.
I believe that 10,000 people, or even less, would be enough.
Actually, it was before 10,000 that I made my first profit and felt a change in my life.
Among my students, there are some who have less than 10,000 channel subscribers.
Looking at the numbers alone, it's hard to say that there are many subscribers in the YouTube world.
But they too are creating their own products and services, receiving brand collaboration offers, and living lives that are completely different from what they have lived before.
--- From the "Prologue"
When I first started YouTube in 2019, I was solely focused on increasing my views and subscribers.
I still vividly remember the thrill I felt when I reached my first 10,000 views after trying various methods.
I was obsessed with getting more views and more subscribers every day.
At the time, I was obsessed with numbers and believed that the size of the number would soon prove my worth.
As time went by, the number of subscribers and views continued to increase.
I thought that soon the 'Tteoksang' would come and my life would change.
But even though the response rate went up and the number of views increased tenfold or twentyfold, nothing changed in my life.
Rather, I felt empty.
Because the numbers that were worked so hard to create ultimately yielded no results.
--- p.42
When I finally got a job at a large company after a long period of job preparation, the concept of hourly wages disappeared.
The salary table determined the value of my time.
In return for working more than 9 hours a day, 5 days a week, he received an annual salary of 55 million won, or about 3.5 million won a month.
Converted to hourly wage, it was approximately 20,000 won.
When I went from being a job seeker to a full-time employee, my salary tripled, but I had no choice but to determine my own worth.
--- p.59
Nine out of ten people who try YouTube give up before uploading even ten pieces of content.
What they have in common is that they look for the subject externally.
They believe they can only succeed by starting with a popular topic, so they choose travel, ASMR, or product reviews, but they quickly lose interest themselves.
This is because the content is simply created based on trends, not based on one's own interests or experiences.
--- p.79
So how do you find your own why? I suggest focusing on what prompted you to start that topic.
When you simply think about what you want to achieve, it's easy to fall into the trap of thinking about common messages.
On the other hand, if I think back to the circumstances under which I started this topic, I can discover my own unique reasons.
Let's take knitting as an example.
Some people start knitting to relieve stress at work, while others start knitting to soothe their minds from the exhaustion of raising children.
Another person started it simply as a hobby.
If the starting point is different like this, the tone of the content will be different.
I believe that 10,000 people, or even less, would be enough.
Actually, it was before 10,000 that I made my first profit and felt a change in my life.
Among my students, there are some who have less than 10,000 channel subscribers.
Looking at the numbers alone, it's hard to say that there are many subscribers in the YouTube world.
But they too are creating their own products and services, receiving brand collaboration offers, and living lives that are completely different from what they have lived before.
--- From the "Prologue"
When I first started YouTube in 2019, I was solely focused on increasing my views and subscribers.
I still vividly remember the thrill I felt when I reached my first 10,000 views after trying various methods.
I was obsessed with getting more views and more subscribers every day.
At the time, I was obsessed with numbers and believed that the size of the number would soon prove my worth.
As time went by, the number of subscribers and views continued to increase.
I thought that soon the 'Tteoksang' would come and my life would change.
But even though the response rate went up and the number of views increased tenfold or twentyfold, nothing changed in my life.
Rather, I felt empty.
Because the numbers that were worked so hard to create ultimately yielded no results.
--- p.42
When I finally got a job at a large company after a long period of job preparation, the concept of hourly wages disappeared.
The salary table determined the value of my time.
In return for working more than 9 hours a day, 5 days a week, he received an annual salary of 55 million won, or about 3.5 million won a month.
Converted to hourly wage, it was approximately 20,000 won.
When I went from being a job seeker to a full-time employee, my salary tripled, but I had no choice but to determine my own worth.
--- p.59
Nine out of ten people who try YouTube give up before uploading even ten pieces of content.
What they have in common is that they look for the subject externally.
They believe they can only succeed by starting with a popular topic, so they choose travel, ASMR, or product reviews, but they quickly lose interest themselves.
This is because the content is simply created based on trends, not based on one's own interests or experiences.
--- p.79
So how do you find your own why? I suggest focusing on what prompted you to start that topic.
When you simply think about what you want to achieve, it's easy to fall into the trap of thinking about common messages.
On the other hand, if I think back to the circumstances under which I started this topic, I can discover my own unique reasons.
Let's take knitting as an example.
Some people start knitting to relieve stress at work, while others start knitting to soothe their minds from the exhaustion of raising children.
Another person started it simply as a hobby.
If the starting point is different like this, the tone of the content will be different.
--- p.89
Publisher's Review
From an ordinary job seeker to an irreplaceable one-man brand,
Proven by creating 1,600 contents over 3 years
The clearest branding guide!
In an era where businesses must survive even after corporate signage disappears, branding oneself has become fundamental. On social media, everyone is urging people to "reveal themselves" and "have their own brand."
The problem is that it feels overwhelming when you actually try to get started.
What should I show, and how? How will my message be found? I'm getting views, but why can't I monetize? They say authenticity is key, but is simply showing the process enough?
This book provides solutions to these questions.
After leaving a large corporation, author Cummingsson has been building his own brand by creating over 1,600 pieces of content over the past three years.
With over 100,000 followers on our YouTube channel, we're connected to over 160,000 people across Instagram, threads, newsletters, and more.
As a result, I increased my value by more than 10 times compared to my working days and built more than 10 stable pipelines.
This strategy isn't just effective for Cummings.
He has consulted with over 100 people and helped countless creators find their brand message.
Many of our actual students have grown into established brands with channels reaching 40,000 or 50,000 users, and are generating various revenues and achievements through brand collaborations, advertising, and more.
Gathering just 100 true fans can change your life.
A content design strategy that turns people into fans, not just "one-time viewers."
How will one-person brands survive?
Comingthorne says the purpose of uploading content needs to change.
In the past, increasing subscribers and followers was the goal, and numbers represented influence.
But the 'age of subscriber numbers' is coming to an end.
Even if you have a lot of views and followers, it often doesn't lead to actual profits.
Comingthorne also created numerous videos that garnered hundreds of thousands or even millions of views, but these did not directly lead to success.
Therefore, it is now emphasized that we must let go of our obsession with numbers and create people who are ‘me’.
Just gathering 100 people who are so deeply connected can change lives.
Even if you don't have a large subscriber base, you'll still receive lecture offers, brand collaborations, advertising offers, and spontaneous distribution of VODs and e-books.
The strength of this book lies in its specific methodology for finding your own message.
We often hear people say things like, "Authenticity is important," and "You need to build relationships," but we don't always know how to find them and communicate them persuasively.
Cummingsson organizes this into a 'Topic-WHY-Persona' roadmap to help even ordinary people discover powerful messages within themselves.
It also suggests a strategy to design content that conveys a lifestyle and makes people "fans" rather than "watch it once and forget it."
Comingthorne offers practical guidance on how to deepen relationships and open up opportunities by showing what, how, and in what order.
Through this book, readers will be able to find the direction of personal branding, which is often difficult to grasp, and create content that delivers real results.
Who needs this book?
-Workers who want to turn their expertise and experience into a 'brand'
-A solo entrepreneur who couldn't find his own message
- A one-person brand that gets views but doesn't generate a fan base or revenue.
Creators who feel stagnant with only information-based content
Proven by creating 1,600 contents over 3 years
The clearest branding guide!
In an era where businesses must survive even after corporate signage disappears, branding oneself has become fundamental. On social media, everyone is urging people to "reveal themselves" and "have their own brand."
The problem is that it feels overwhelming when you actually try to get started.
What should I show, and how? How will my message be found? I'm getting views, but why can't I monetize? They say authenticity is key, but is simply showing the process enough?
This book provides solutions to these questions.
After leaving a large corporation, author Cummingsson has been building his own brand by creating over 1,600 pieces of content over the past three years.
With over 100,000 followers on our YouTube channel, we're connected to over 160,000 people across Instagram, threads, newsletters, and more.
As a result, I increased my value by more than 10 times compared to my working days and built more than 10 stable pipelines.
This strategy isn't just effective for Cummings.
He has consulted with over 100 people and helped countless creators find their brand message.
Many of our actual students have grown into established brands with channels reaching 40,000 or 50,000 users, and are generating various revenues and achievements through brand collaborations, advertising, and more.
Gathering just 100 true fans can change your life.
A content design strategy that turns people into fans, not just "one-time viewers."
How will one-person brands survive?
Comingthorne says the purpose of uploading content needs to change.
In the past, increasing subscribers and followers was the goal, and numbers represented influence.
But the 'age of subscriber numbers' is coming to an end.
Even if you have a lot of views and followers, it often doesn't lead to actual profits.
Comingthorne also created numerous videos that garnered hundreds of thousands or even millions of views, but these did not directly lead to success.
Therefore, it is now emphasized that we must let go of our obsession with numbers and create people who are ‘me’.
Just gathering 100 people who are so deeply connected can change lives.
Even if you don't have a large subscriber base, you'll still receive lecture offers, brand collaborations, advertising offers, and spontaneous distribution of VODs and e-books.
The strength of this book lies in its specific methodology for finding your own message.
We often hear people say things like, "Authenticity is important," and "You need to build relationships," but we don't always know how to find them and communicate them persuasively.
Cummingsson organizes this into a 'Topic-WHY-Persona' roadmap to help even ordinary people discover powerful messages within themselves.
It also suggests a strategy to design content that conveys a lifestyle and makes people "fans" rather than "watch it once and forget it."
Comingthorne offers practical guidance on how to deepen relationships and open up opportunities by showing what, how, and in what order.
Through this book, readers will be able to find the direction of personal branding, which is often difficult to grasp, and create content that delivers real results.
Who needs this book?
-Workers who want to turn their expertise and experience into a 'brand'
-A solo entrepreneur who couldn't find his own message
- A one-person brand that gets views but doesn't generate a fan base or revenue.
Creators who feel stagnant with only information-based content
GOODS SPECIFICS
- Date of issue: November 5, 2025
- Page count, weight, size: 316 pages | 462g | 145*210*20mm
- ISBN13: 9788925573021
- ISBN10: 8925573024
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