“Everyone buys books, but few read them.
“What kind of person are you?”
A megahit from a channel with 10.5 million subscribers, published in 35 countries and reaching millions of readers, and becoming a bestseller.
The 33 Success Formulas of Today's Top Mentors, Directly Meet by Agile Young Entrepreneur Stephen Bartlett
Shin Soo-jung, Simon Sinek, Robert Greene, and Gary Vaynerchuk are highly recommended.

The Korean edition of "The CEO's Diary," which immediately became a Sunday Times bestseller and inspired countless readers in 35 countries, is finally out! Stephen Bartlett, a successful serial entrepreneur and renowned mentor to 10.5 million readers worldwide, has uncovered the common "formula for success" from the experiences of over 250 of the world's leading figures, including Yuval Harari, Robert Green, Simon Sinek, and Boris Johnson, and summarized them in his signature, refreshing prose.
This explosive self-help book provides the principles and actionable skills to make success and growth truly your own.
As CEO Shin Su-jeong, who wrote the recommendation, put it, “It’s concise, direct, entertaining, and very readable, yet packed with scientific evidence and ‘Aha!’ insights for every topic.”

Author Steve Bartlett, who started with no capital, no connections, and no education and built a multi-billion dollar company by the age of 26, earned the title of the enviable perfect life, but he willingly set out to find answers to unanswered questions and was transformed through conversations with great people.
I discovered the secret to bold momentum at an event with Barack Obama, and I learned how to maximize my strengths during an interview with Jimmy Carr.
I realized that even globally recognized figures like this one are not perfect in every way.
It's the same for everyone.
If you're not satisfied with today, read Stephen Bartlett's Law, which will change your future, no matter what your circumstances.
It's time to finally awaken the potential that has been floating around in your head.

It doesn't matter where you are or what you do.
This law is true now, and it will be true in 100 years.
This law is based on psychology, science, and centuries of research.
We validated its validity by surveying tens of thousands of people across various age groups and occupations around the world.
When I conceived this book, I assumed five core beliefs.
1.
Most books are unnecessarily long.
2.
Most of them are overly complicated.
3.
A picture is worth a thousand words.
4.
The power of story is stronger than the power of statistics.
But both are important.
5.
I believe in the value of nuance, and often the truth lies somewhere in the middle.
--- p.10 From the “Introductory Note”

Even if you don't agree with the other person's opinion, avoid the emotional temptation to start the conversation with statements like, "I disagree" or "You're wrong."
Instead, even when refuting, you should start by talking about commonalities, points of agreement, and parts of the other person's argument that you understand.
No matter how rational and logical an argument is, if it is countered, it loses its persuasiveness.
Even if there is a lot of evidence and objective validity, it is useless.
--- p.35 From 「Rule 3 | Don't just 'oppose' it」

In terms of inducing action, it is much more effective to ask questions like “Can you do it?” that ask about ability rather than whether to act, or “If you ~, would you ~?” that ask about overall possibility rather than conditional probability, to ask “Would you ~?” that asks about responsibility and whether to act.
--- p.67 From "Rule 6 | Don't just talk, ask"

In 1995, a fellow journalist and I started a project to track the frequency of the word "revolution/revolutionary" in media advertising.
By scanning various editions of one newspaper from 1950 to 1995, we discovered that the word "revolution" was used sparingly, primarily in a political context, until the late 1960s.
But by the late 1960s, the word was being used frequently by mainstream political parties on both the left and the right, and even by youth groups.
Then, in the mid-1970s, I came across an advertisement in a newspaper for a furniture brand that claimed to have produced office chairs using “revolutionary Swedish technology.”
Advertisements that came out after that included everything from electronics to medicines, chocolate, milk, cooking oil, and even detergents, all using the word “revolutionary.”
After about 20 years, the word "revolution" had become so overused that its meaning had faded, both politically and from a marketing perspective.
The effect of this word had virtually disappeared.
--- p.122 From "Rule 11 | Don't Become a Background for Something"

As the sharp-eyed among you may know, that's precisely why I've included a short, five-second blurb at the beginning of every rule in this book to make it clear why you should know that rule.
Even if readers don't read every rule, I figured that by grabbing their attention and making a commitment like that, they would be at least 25 percent more likely to read that rule.
In a business that generates compound interest, 25 percent is a number that can completely change the landscape of the business.
--- p.178 From "Rule 18 | Decide the Match in 5 Seconds"

In his 2015 shareholder letter, Jeff Bezos explained how he decides which experiments to pursue and which not:
Some decisions are like one-way doors, with consequences that are almost or completely irreversible.
So, we need to make decisions carefully and thoughtfully, taking our time and after sufficient deliberation and discussion.
If you open that door and go out, you won't be able to come back in even if you see something you don't like.

--- p.214 From "Rule 21 | Fail More Than Your Competitors"

We think better, make better decisions, and achieve better results when we are closest to reality.
The examples of Kodak, Nokia, Blockbuster, Yahoo, BlackBerry, and MySpace clearly show that the more we perceive reality as unclear, the more likely we are to act like ostriches in the face of innovation, change, and inconvenient truths.

--- p.241 From "Rule 23 | Don't Act Like an Ostrich"