100 Psychological Marketing Techniques That Sell Without a doubt
 |
Description
Book Introduction
“Those who sell well understand human psychology!”
Before you persuade your customers, grab their attention first.
The Psychology of Persuasion Revealed: Instantly Boosting Sales by 200%
When selling something, whether a product or a service, it is important to first understand human psychology.
Because people only buy things when they feel like buying them.
So, people who sell well understand human psychology.
But, I'm not a "selling" person? Think about it carefully.
If you need to convince someone, you are a 'seller' too.
If you feel like your carefully prepared proposal isn't working, if you've painstakingly explained your product or service to customers only to find it lacking by 2%, what's missing? That's when you need "100 Psychological Marketing Techniques That Sell Without a doubt."
The author, a popular lecturer in the field of business psychology who founded an advertising production company at the age of 28, achieved 1 billion won in sales on his own in a year, and gives more than 100 lectures annually, contains 100 psychological techniques of persuasion learned in the field.
To sell something, you must first attract the customer's interest and attention.
What is needed is a psychological marketing technique that can attract customers without them noticing.
The book is full of simple ways to make your products stand out and messages that will captivate your customers.
It contains the secrets of creating a hidden 'one-liner' in a successful colleague and a successful store.
If you are someone who 'sells' anything, use this book.
As soon as you use it, your customers' reactions will change and your sales will double.
Before you persuade your customers, grab their attention first.
The Psychology of Persuasion Revealed: Instantly Boosting Sales by 200%
When selling something, whether a product or a service, it is important to first understand human psychology.
Because people only buy things when they feel like buying them.
So, people who sell well understand human psychology.
But, I'm not a "selling" person? Think about it carefully.
If you need to convince someone, you are a 'seller' too.
If you feel like your carefully prepared proposal isn't working, if you've painstakingly explained your product or service to customers only to find it lacking by 2%, what's missing? That's when you need "100 Psychological Marketing Techniques That Sell Without a doubt."
The author, a popular lecturer in the field of business psychology who founded an advertising production company at the age of 28, achieved 1 billion won in sales on his own in a year, and gives more than 100 lectures annually, contains 100 psychological techniques of persuasion learned in the field.
To sell something, you must first attract the customer's interest and attention.
What is needed is a psychological marketing technique that can attract customers without them noticing.
The book is full of simple ways to make your products stand out and messages that will captivate your customers.
It contains the secrets of creating a hidden 'one-liner' in a successful colleague and a successful store.
If you are someone who 'sells' anything, use this book.
As soon as you use it, your customers' reactions will change and your sales will double.
- You can preview some of the book's contents.
Preview
index
Prologue | A Different Marketing Technique from a Popular Business Psychology Instructor
Chapter 1: Psychological Marketing Techniques That Make Ordinary Things Look Good
“How can I make my product stand out?”
Psychological Marketing Technique 001: Emphasize the losses rather than the gains.
Psychological Marketing Technique 002: "This" Makes Your Product Stand Out
Psychological Marketing Techniques 003: Understanding Psychology Can Turn Customer Interest into Purchases
Psychological Marketing Technique 004: "One Step" to Make Even Difficult Requests Unrejectable
Psychological Marketing Technique 005: If you want to increase sales of expensive products, create three choices.
Psychological Marketing Technique 006 Once you have something, you become attached.
Psychological Marketing Technique 007: Prices are best displayed as unit prices.
Psychological Marketing Technique 008 There are bound to be people who think that if something is expensive, it must be of good quality.
Psychological Marketing Technique 009: Seize the Moment Your Customers Open Their Wallets
Psychological Marketing Skills 010 Skills that Lead to the Results I Intended
Psychological Marketing Techniques 011 How to Make the Ordinary Look Good?
Psychological Marketing Technique 012: When Selling, It's Advantageous to State the Premise
Psychological Marketing Technique 013: A Small Word That Makes a Big Difference
Psychological Marketing Technique 014: Make Your Customers Believe They Made Their Decisions of Their Own Will
Psychological Marketing Technique 015 The Power of the Word "Freedom"
Psychological Marketing Technique 016: If you don't finish your speech, it will be remembered.
Psychological Marketing Technique 017: If Persuasion Is Lacking, Add Authority
Psychological Marketing Skills 018 Why Others Should Do the Promotion
Psychological Marketing Technique 019 Why do things that are featured on TV look good?
Psychological Marketing Skills 020: Find the #1 in Everyone
Psychological Marketing Technique 021: Pay Attention to Opinions That Many People Support
Psychological Marketing Techniques 022 Why do successful stores always do well?
Psychological Marketing Technique 023 I was influenced by BGM?
Psychological Marketing Technique 024 A Busy-Looking Store Becomes a Busy Store
Chapter 2: 17 Copywriting Techniques That Will Make People Buy Your Stuff
“The purpose of copy is to attract the customer’s attention.”
Psychological Marketing Technique 025: Make the moment someone sees your copy, they think, "That's me!"
Psychological Marketing Technique 026: "To those who are concerned about OO"
Psychological Marketing Technique 027: Adding Odd Numbers to Your Copy Makes It Stand Out
Psychological Marketing Technique 028 Once people agree, they continue to agree.
Psychological Marketing Technique 029: The "Magic Word" That Transforms Ordinary Copy
Psychological Marketing Techniques 030 What Customers Buy Isn't the Product
Psychological Marketing Technique 031: ETAC: Creating Living Sentences
Psychological Marketing Technique 032: Throw the ball that is easy for your opponent to catch first.
Psychological Marketing Technique 033: Telling People Not to Do Something Makes Them Interested
Psychological Marketing Technique 034: Stimulate the Will to Fail
Psychological Marketing Techniques 035 Fun Isn't Always the Answer
Psychological Marketing Technique 036 Always Be Specific
Psychological Marketing Technique 037: The "Subject" of Copy is the Customer
Psychological Marketing Technique 038 Always Show Yourself When Promoting
Psychological Marketing Technique 039: Raise Your Rating by Emphasizing Authority
Psychological Marketing Technique 040 The Mood-Changing Effect of a Smiling Baby Photo
Psychological Marketing Technique 041: An Easy Way to Appeal the Same Product Differently
Chapter 3: Psychological Marketing Techniques for Gaining Favor and Becoming Close to Others
“To increase favorability, increase the number of times you meet.”
Psychological Marketing Technique 042 Why Face-to-Face Contact is Important
Psychological Marketing Skill 043: The Art of Seeing Communication as a Master
Psychological Marketing Technique 044: The 2:8/5:8 Rule for Increasing Liking
Psychological Marketing Technique 045: Be Aware of Your Opponent's Eyes, Mouth, and Body
Psychological Marketing Techniques 046: 3 Must-Remember Techniques: Mirroring, Pacing, and Backtracking
Psychological Marketing Technique 047: Build a Bridge Between Yourself and the Other Person
Psychological Marketing Technique 048: Tune in with the person you just met.
Psychological Marketing Technique 049 Make the Other Person Feel Like You
Psychological Marketing Technique 050 To make a good first impression, always start with your strengths.
Psychological Marketing Technique 051: Adding a Word Changes Your First Impression
Psychological Marketing Technique 052 The Power of a Handshake That Says "YES"
Psychological Marketing Technique 053: A Simple Way to Create Your Own Side
Psychological Marketing Technique 054: Enter the Other Person's "Personal Space"
Psychological Marketing Skills 055 Why You Should Always Speak Positively
Psychological Marketing Technique 056: Laughing More Often Will Increase Your Work
Psychological Marketing Technique 057: The Habits of People Who Always Look Attractive
Psychological Marketing Technique 058 Everyone has a sensitive sense.
Psychological Marketing Technique 059: Want to know what others are thinking? The answer lies in their perspective.
Psychological Marketing Technique 060: Unexpected Clues in Negotiation: Body Language
Psychological Marketing Technique 061: Ask a Question Instead of Concluding
Psychological Marketing Technique 062 The Best is the One That Customers Choose Themselves
Psychological Marketing Technique 063: Use the "5W1H" Principle to Lead a Conversation
Psychological Marketing Technique 064: Target Difficult Customers with "Insertion Techniques"
Psychological Marketing Technique 065: Speaking in a way that doesn't offend others
Psychological Marketing Technique 066: Always Give a Reason When Asking for a Favor
Psychological Marketing Technique 067: To get everything you want, state your needs in multiple words.
Psychological Marketing Technique 068: Even Sales Needs a Cushion
Psychological Marketing Technique 069 What I Say Shapes My Impression
Psychological Marketing Technique 070 People have a "psychology of reciprocation."
Psychological Marketing Technique 071: Approach Your Customers from the Side, Not in Front
Psychological Marketing Techniques 072 All's Well That Ends Well
Psychological Marketing Technique 073: Touch the Heart, Not the Reason
Psychological Marketing Technique 074: That One Word That Makes You Buy Without You Knowing
11 Presentation Tips to Captivate Everyone
“How can I make a ‘good’ presentation?”
Psychological Marketing Skills 075: The Ultimate Weapon for Persuading Others
Psychological Marketing Technique 076 Imagine, it will happen in no time
Psychological Marketing Technique 077: Body Movement Creates Mental Confidence
Psychological Marketing Technique 078 When working, pay attention to the visible part.
Psychological Marketing Technique 079 A Simple Technique to Divert Someone's Eyes When You're Extremely Nervous
Psychological Marketing Technique 080 Speak in a way that creates a picture in the other person's mind.
Psychological Marketing Skills 081: Effective Coping Strategies for High Tension
Psychological Marketing Technique 082: A group of three or more people can exert great power.
Psychological Marketing Technique 083: Summarizing at the end will help you remember it longer.
Psychological Marketing Technique 084 Why Positioning Matters for Building Good Relationships
Psychological Marketing Technique 085: Persuade with Words That Match Your Opponent's Filter
Chapter 5: Finally, win the hearts of your customers and increase your sales.
Psychological marketing techniques that win over even the most demanding customers.
Psychological Marketing Technique 086 Let's give compliments through someone else's mouth, not our own.
Psychological Marketing Technique 087: Decline important customer requests first, then accept them.
Psychological Marketing Technique 088: Talking about trivial things about others can change the quality of the conversation.
Psychological Marketing Technique 089: Send a positive signal before making an offer.
Psychological Marketing Technique 090: The Secret to Idols Always Looking Smiling
Psychological Marketing Technique 091: A Simple Technique to Turn Difficult People into Fun People
Psychological Marketing Technique 092: Changing Your Perspective Reveals Solutions
Psychological Marketing Technique 093: Changing the Frame Changes the Results
Psychological Marketing Technique 094: Repeating an Egg Can Make a Rock
Psychological Marketing Skills 095: Avoid the Trap of "Justification" at Work
Psychological Marketing Skill 096: How to Accept Others' Success
Psychological Marketing Technique 097 When making requests, speak to individuals, not groups.
Psychological Marketing Technique 098: The Customer Knows Better Than I Do
Psychological Marketing Technique 099: Find the 'small thing' you can do right now.
Psychological Marketing Techniques: The First Key to Getting People to Buy Immediately
Epilogue | Change Your Mind with Psychological Technology, Change Your Results
References
Chapter 1: Psychological Marketing Techniques That Make Ordinary Things Look Good
“How can I make my product stand out?”
Psychological Marketing Technique 001: Emphasize the losses rather than the gains.
Psychological Marketing Technique 002: "This" Makes Your Product Stand Out
Psychological Marketing Techniques 003: Understanding Psychology Can Turn Customer Interest into Purchases
Psychological Marketing Technique 004: "One Step" to Make Even Difficult Requests Unrejectable
Psychological Marketing Technique 005: If you want to increase sales of expensive products, create three choices.
Psychological Marketing Technique 006 Once you have something, you become attached.
Psychological Marketing Technique 007: Prices are best displayed as unit prices.
Psychological Marketing Technique 008 There are bound to be people who think that if something is expensive, it must be of good quality.
Psychological Marketing Technique 009: Seize the Moment Your Customers Open Their Wallets
Psychological Marketing Skills 010 Skills that Lead to the Results I Intended
Psychological Marketing Techniques 011 How to Make the Ordinary Look Good?
Psychological Marketing Technique 012: When Selling, It's Advantageous to State the Premise
Psychological Marketing Technique 013: A Small Word That Makes a Big Difference
Psychological Marketing Technique 014: Make Your Customers Believe They Made Their Decisions of Their Own Will
Psychological Marketing Technique 015 The Power of the Word "Freedom"
Psychological Marketing Technique 016: If you don't finish your speech, it will be remembered.
Psychological Marketing Technique 017: If Persuasion Is Lacking, Add Authority
Psychological Marketing Skills 018 Why Others Should Do the Promotion
Psychological Marketing Technique 019 Why do things that are featured on TV look good?
Psychological Marketing Skills 020: Find the #1 in Everyone
Psychological Marketing Technique 021: Pay Attention to Opinions That Many People Support
Psychological Marketing Techniques 022 Why do successful stores always do well?
Psychological Marketing Technique 023 I was influenced by BGM?
Psychological Marketing Technique 024 A Busy-Looking Store Becomes a Busy Store
Chapter 2: 17 Copywriting Techniques That Will Make People Buy Your Stuff
“The purpose of copy is to attract the customer’s attention.”
Psychological Marketing Technique 025: Make the moment someone sees your copy, they think, "That's me!"
Psychological Marketing Technique 026: "To those who are concerned about OO"
Psychological Marketing Technique 027: Adding Odd Numbers to Your Copy Makes It Stand Out
Psychological Marketing Technique 028 Once people agree, they continue to agree.
Psychological Marketing Technique 029: The "Magic Word" That Transforms Ordinary Copy
Psychological Marketing Techniques 030 What Customers Buy Isn't the Product
Psychological Marketing Technique 031: ETAC: Creating Living Sentences
Psychological Marketing Technique 032: Throw the ball that is easy for your opponent to catch first.
Psychological Marketing Technique 033: Telling People Not to Do Something Makes Them Interested
Psychological Marketing Technique 034: Stimulate the Will to Fail
Psychological Marketing Techniques 035 Fun Isn't Always the Answer
Psychological Marketing Technique 036 Always Be Specific
Psychological Marketing Technique 037: The "Subject" of Copy is the Customer
Psychological Marketing Technique 038 Always Show Yourself When Promoting
Psychological Marketing Technique 039: Raise Your Rating by Emphasizing Authority
Psychological Marketing Technique 040 The Mood-Changing Effect of a Smiling Baby Photo
Psychological Marketing Technique 041: An Easy Way to Appeal the Same Product Differently
Chapter 3: Psychological Marketing Techniques for Gaining Favor and Becoming Close to Others
“To increase favorability, increase the number of times you meet.”
Psychological Marketing Technique 042 Why Face-to-Face Contact is Important
Psychological Marketing Skill 043: The Art of Seeing Communication as a Master
Psychological Marketing Technique 044: The 2:8/5:8 Rule for Increasing Liking
Psychological Marketing Technique 045: Be Aware of Your Opponent's Eyes, Mouth, and Body
Psychological Marketing Techniques 046: 3 Must-Remember Techniques: Mirroring, Pacing, and Backtracking
Psychological Marketing Technique 047: Build a Bridge Between Yourself and the Other Person
Psychological Marketing Technique 048: Tune in with the person you just met.
Psychological Marketing Technique 049 Make the Other Person Feel Like You
Psychological Marketing Technique 050 To make a good first impression, always start with your strengths.
Psychological Marketing Technique 051: Adding a Word Changes Your First Impression
Psychological Marketing Technique 052 The Power of a Handshake That Says "YES"
Psychological Marketing Technique 053: A Simple Way to Create Your Own Side
Psychological Marketing Technique 054: Enter the Other Person's "Personal Space"
Psychological Marketing Skills 055 Why You Should Always Speak Positively
Psychological Marketing Technique 056: Laughing More Often Will Increase Your Work
Psychological Marketing Technique 057: The Habits of People Who Always Look Attractive
Psychological Marketing Technique 058 Everyone has a sensitive sense.
Psychological Marketing Technique 059: Want to know what others are thinking? The answer lies in their perspective.
Psychological Marketing Technique 060: Unexpected Clues in Negotiation: Body Language
Psychological Marketing Technique 061: Ask a Question Instead of Concluding
Psychological Marketing Technique 062 The Best is the One That Customers Choose Themselves
Psychological Marketing Technique 063: Use the "5W1H" Principle to Lead a Conversation
Psychological Marketing Technique 064: Target Difficult Customers with "Insertion Techniques"
Psychological Marketing Technique 065: Speaking in a way that doesn't offend others
Psychological Marketing Technique 066: Always Give a Reason When Asking for a Favor
Psychological Marketing Technique 067: To get everything you want, state your needs in multiple words.
Psychological Marketing Technique 068: Even Sales Needs a Cushion
Psychological Marketing Technique 069 What I Say Shapes My Impression
Psychological Marketing Technique 070 People have a "psychology of reciprocation."
Psychological Marketing Technique 071: Approach Your Customers from the Side, Not in Front
Psychological Marketing Techniques 072 All's Well That Ends Well
Psychological Marketing Technique 073: Touch the Heart, Not the Reason
Psychological Marketing Technique 074: That One Word That Makes You Buy Without You Knowing
11 Presentation Tips to Captivate Everyone
“How can I make a ‘good’ presentation?”
Psychological Marketing Skills 075: The Ultimate Weapon for Persuading Others
Psychological Marketing Technique 076 Imagine, it will happen in no time
Psychological Marketing Technique 077: Body Movement Creates Mental Confidence
Psychological Marketing Technique 078 When working, pay attention to the visible part.
Psychological Marketing Technique 079 A Simple Technique to Divert Someone's Eyes When You're Extremely Nervous
Psychological Marketing Technique 080 Speak in a way that creates a picture in the other person's mind.
Psychological Marketing Skills 081: Effective Coping Strategies for High Tension
Psychological Marketing Technique 082: A group of three or more people can exert great power.
Psychological Marketing Technique 083: Summarizing at the end will help you remember it longer.
Psychological Marketing Technique 084 Why Positioning Matters for Building Good Relationships
Psychological Marketing Technique 085: Persuade with Words That Match Your Opponent's Filter
Chapter 5: Finally, win the hearts of your customers and increase your sales.
Psychological marketing techniques that win over even the most demanding customers.
Psychological Marketing Technique 086 Let's give compliments through someone else's mouth, not our own.
Psychological Marketing Technique 087: Decline important customer requests first, then accept them.
Psychological Marketing Technique 088: Talking about trivial things about others can change the quality of the conversation.
Psychological Marketing Technique 089: Send a positive signal before making an offer.
Psychological Marketing Technique 090: The Secret to Idols Always Looking Smiling
Psychological Marketing Technique 091: A Simple Technique to Turn Difficult People into Fun People
Psychological Marketing Technique 092: Changing Your Perspective Reveals Solutions
Psychological Marketing Technique 093: Changing the Frame Changes the Results
Psychological Marketing Technique 094: Repeating an Egg Can Make a Rock
Psychological Marketing Skills 095: Avoid the Trap of "Justification" at Work
Psychological Marketing Skill 096: How to Accept Others' Success
Psychological Marketing Technique 097 When making requests, speak to individuals, not groups.
Psychological Marketing Technique 098: The Customer Knows Better Than I Do
Psychological Marketing Technique 099: Find the 'small thing' you can do right now.
Psychological Marketing Techniques: The First Key to Getting People to Buy Immediately
Epilogue | Change Your Mind with Psychological Technology, Change Your Results
References
Detailed image
Into the book
Selling anything, whether a product or a service, has one thing in common.
The point is that customers are people.
A person decides whether to live or not with his heart.
The next thing to think about is why you should buy it.
Therefore, if you understand human psychology before conducting sales, promotion, and marketing, you can attract customers and increase sales at minimal cost, regardless of industry or business type.
---From "Prologue"
'You could already be a winner.' This sentence is a copy of a lottery ticket, and originally meant 'You could be a winner too.'
But when I made a slight change to the words, lottery sales jumped significantly.
Why? Everyone seeks gain and pleasure and avoids loss and discomfort, but the latter motivates people more.
If you want to influence someone, it is much more effective to appeal to what they will lose rather than what they will gain.
---From "〈Psychological Marketing Technique 001〉 Emphasize the loss rather than the gain"
The basic principle of marketing is 'narrow your target.'
Selling, advertising, and marketing activities targeting an unspecified number of people are not cost-effective.
You need to write copy that makes people think, “That’s my story!”, “I was interested!”, or “You’re talking to me!” just by looking at the copy.
---From "〈Psychological Marketing Technique 025〉 Make the person think, 'That's my story!' the moment they see the copy"
If I want the other person to feel friendly towards me, I just need to tune into their frequency.
If you match the frequency with the tone and speed of your voice, you can expect an effect similar to that of striking a janggu.
It makes the other person feel like, 'I feel comfortable talking to this person because our speech patterns are similar.'
What I want to say should be said after I am on the same frequency with the other person.
---From "〈Psychological Marketing Technique 048〉 Match your frequency with the person you meet for the first time"
If you visualize yourself as the person you want to be before an important negotiation, presentation, or contract, you'll likely influence the outcome.
When I see the person I want to be and imagine myself acting like that, it psychologically affects me, changing my body movements and attitude, and even my outward energy and strength.
---From "〈Psychological Marketing Technique 076〉 Imagine, it will happen before you know it"
There are a few things to remember when creating your advertising copy:
In business, it is important to grab the other person's attention before persuading or explaining.
First you have to get attention, then you can lead to interest.
People show interest in their own work.
Let's get into the habit of thinking about what will attract the attention of our customers.
The point is that customers are people.
A person decides whether to live or not with his heart.
The next thing to think about is why you should buy it.
Therefore, if you understand human psychology before conducting sales, promotion, and marketing, you can attract customers and increase sales at minimal cost, regardless of industry or business type.
---From "Prologue"
'You could already be a winner.' This sentence is a copy of a lottery ticket, and originally meant 'You could be a winner too.'
But when I made a slight change to the words, lottery sales jumped significantly.
Why? Everyone seeks gain and pleasure and avoids loss and discomfort, but the latter motivates people more.
If you want to influence someone, it is much more effective to appeal to what they will lose rather than what they will gain.
---From "〈Psychological Marketing Technique 001〉 Emphasize the loss rather than the gain"
The basic principle of marketing is 'narrow your target.'
Selling, advertising, and marketing activities targeting an unspecified number of people are not cost-effective.
You need to write copy that makes people think, “That’s my story!”, “I was interested!”, or “You’re talking to me!” just by looking at the copy.
---From "〈Psychological Marketing Technique 025〉 Make the person think, 'That's my story!' the moment they see the copy"
If I want the other person to feel friendly towards me, I just need to tune into their frequency.
If you match the frequency with the tone and speed of your voice, you can expect an effect similar to that of striking a janggu.
It makes the other person feel like, 'I feel comfortable talking to this person because our speech patterns are similar.'
What I want to say should be said after I am on the same frequency with the other person.
---From "〈Psychological Marketing Technique 048〉 Match your frequency with the person you meet for the first time"
If you visualize yourself as the person you want to be before an important negotiation, presentation, or contract, you'll likely influence the outcome.
When I see the person I want to be and imagine myself acting like that, it psychologically affects me, changing my body movements and attitude, and even my outward energy and strength.
---From "〈Psychological Marketing Technique 076〉 Imagine, it will happen before you know it"
There are a few things to remember when creating your advertising copy:
In business, it is important to grab the other person's attention before persuading or explaining.
First you have to get attention, then you can lead to interest.
People show interest in their own work.
Let's get into the habit of thinking about what will attract the attention of our customers.
---From "100 Psychological Marketing Techniques: The First Key to Making People Buy Immediately"
Publisher's Review
The Top 1% Sales Expert's Secret to Captivating Customers
If you are someone who 'sells' anything,
Use this book
★ Introduction A: Today we have a truly amazing instructor.
This is Toshio Sakai, a business psychology expert and popular lecturer who gives more than 100 lectures a year.
The instructor has been featured in famous magazines and popular TV current affairs programs, and his book ranked #1 in the Amazon marketing category.
★ Introduction B: The lecturer today is Professor Toshio Sakai.
Please read the detailed profile in the materials provided above.
Well then, instructor, I ask for your help.
Which of the two introductions did you find more appealing? Introduction A was probably more appealing.
What's the difference between these two introductions? A's introduction was written by the author himself, revealing a unique marketing technique from a popular lecturer who gives over 100 lectures a year.
Did you notice? A's introduction contains a hidden "psychological marketing technique" that draws customers in and wins their favor without them even noticing.
It is an era of ‘selling’, whether it is a product, a service, or something I own.
Therefore, you, the ‘seller’, must persuade the other person.
And in order to persuade someone, you must first attract their interest and attention.
Describing the product well is the next problem.
If you don't get interest and attention, you won't have a chance to explain.
Psychological marketing techniques shine when it comes to capturing people's hearts.
Think about it carefully.
Business experts understand human psychology and act accordingly.
Use it right on the spot and see immediate results
Contains 100 practical psychological techniques
● Psychological Marketing Technique 1 Why do people buy a product after eating it at a tasting corner?
● Psychological Marketing Technique 2: The "This is not everything" strategy used in TV home shopping
● Psychological Marketing Technique 3 Simple Techniques to Win a Conversation
● Psychological Marketing Technique 4 If you meet someone more than 5 times, your favorability rating goes up?
The reason why people buy a product from a tasting corner is because of the 'law of reciprocity', which means they want to reciprocate when they receive a benefit, and the 'this is not all' strategy is used when TV home shopping introduces additional components after introducing a product.
If you look closely at the person who leads the conversation, you will see that they are good at using the technique of 'premise' and 'open questions', and in order to increase favorability, 'number of times' is more important than narrowing the distance.
In this way, many things happening around us can be explained by psychological laws.
If you're at work, in a store, or dealing with potential customers, open this book right now.
This book contains 100 practical, core psychological techniques that the author learned firsthand while working in numerous businesses after founding an advertising production company at the age of 28.
This book contains the secrets of a colleague who is number one in sales performance and who wins the favor of customers without doing anything special, and the secrets of creating the 'one trick' hidden in a store that continues to do well.
When you feel like you've diligently prepared to explain a product or service but it's not resonating with your customers, or when you feel like your efforts are just 2% lacking, refer to this book.
You too will soon become a ‘good seller’.
If you understand human psychology, you will definitely sell!
Developing into a ‘good seller’ and capturing customers
Psychological techniques of persuasion
It consists of a total of 5 chapters.
Chapter 1 covers psychological marketing techniques that will help your product stand out.
Chapter 2 covers 17 copywriting techniques to attract customers' attention and get them to buy your products, Chapter 3 covers psychological techniques to win their favor, Chapter 4 covers 11 presentation know-hows to captivate everyone, and Chapter 5 covers psychological techniques to increase sales by turning even difficult customers onto your side.
The methods presented in this book are easy.
The author, a popular lecturer, provides practical examples of effective application in the field, making it trustworthy.
It's full of simple ways to make your products stand out and even teaches you how to capture your customers' hearts.
These are things that anyone can do without difficulty and cost almost nothing.
Moreover, it can be used without being restricted to a specific industry.
The principle of business is that hundredths add up.
Let's read the book and try using psychological techniques that fit our situation.
As soon as you implement it, your customers' reactions will change and your sales will double.
I hope that with this book, you will be reborn as a ‘good seller.’
If you are someone who 'sells' anything,
Use this book
★ Introduction A: Today we have a truly amazing instructor.
This is Toshio Sakai, a business psychology expert and popular lecturer who gives more than 100 lectures a year.
The instructor has been featured in famous magazines and popular TV current affairs programs, and his book ranked #1 in the Amazon marketing category.
★ Introduction B: The lecturer today is Professor Toshio Sakai.
Please read the detailed profile in the materials provided above.
Well then, instructor, I ask for your help.
Which of the two introductions did you find more appealing? Introduction A was probably more appealing.
What's the difference between these two introductions? A's introduction was written by the author himself, revealing a unique marketing technique from a popular lecturer who gives over 100 lectures a year.
Did you notice? A's introduction contains a hidden "psychological marketing technique" that draws customers in and wins their favor without them even noticing.
It is an era of ‘selling’, whether it is a product, a service, or something I own.
Therefore, you, the ‘seller’, must persuade the other person.
And in order to persuade someone, you must first attract their interest and attention.
Describing the product well is the next problem.
If you don't get interest and attention, you won't have a chance to explain.
Psychological marketing techniques shine when it comes to capturing people's hearts.
Think about it carefully.
Business experts understand human psychology and act accordingly.
Use it right on the spot and see immediate results
Contains 100 practical psychological techniques
● Psychological Marketing Technique 1 Why do people buy a product after eating it at a tasting corner?
● Psychological Marketing Technique 2: The "This is not everything" strategy used in TV home shopping
● Psychological Marketing Technique 3 Simple Techniques to Win a Conversation
● Psychological Marketing Technique 4 If you meet someone more than 5 times, your favorability rating goes up?
The reason why people buy a product from a tasting corner is because of the 'law of reciprocity', which means they want to reciprocate when they receive a benefit, and the 'this is not all' strategy is used when TV home shopping introduces additional components after introducing a product.
If you look closely at the person who leads the conversation, you will see that they are good at using the technique of 'premise' and 'open questions', and in order to increase favorability, 'number of times' is more important than narrowing the distance.
In this way, many things happening around us can be explained by psychological laws.
If you're at work, in a store, or dealing with potential customers, open this book right now.
This book contains 100 practical, core psychological techniques that the author learned firsthand while working in numerous businesses after founding an advertising production company at the age of 28.
This book contains the secrets of a colleague who is number one in sales performance and who wins the favor of customers without doing anything special, and the secrets of creating the 'one trick' hidden in a store that continues to do well.
When you feel like you've diligently prepared to explain a product or service but it's not resonating with your customers, or when you feel like your efforts are just 2% lacking, refer to this book.
You too will soon become a ‘good seller’.
If you understand human psychology, you will definitely sell!
Developing into a ‘good seller’ and capturing customers
Psychological techniques of persuasion
It consists of a total of 5 chapters.
Chapter 1 covers psychological marketing techniques that will help your product stand out.
Chapter 2 covers 17 copywriting techniques to attract customers' attention and get them to buy your products, Chapter 3 covers psychological techniques to win their favor, Chapter 4 covers 11 presentation know-hows to captivate everyone, and Chapter 5 covers psychological techniques to increase sales by turning even difficult customers onto your side.
The methods presented in this book are easy.
The author, a popular lecturer, provides practical examples of effective application in the field, making it trustworthy.
It's full of simple ways to make your products stand out and even teaches you how to capture your customers' hearts.
These are things that anyone can do without difficulty and cost almost nothing.
Moreover, it can be used without being restricted to a specific industry.
The principle of business is that hundredths add up.
Let's read the book and try using psychological techniques that fit our situation.
As soon as you implement it, your customers' reactions will change and your sales will double.
I hope that with this book, you will be reborn as a ‘good seller.’
GOODS SPECIFICS
- Date of issue: April 26, 2023
- Page count, weight, size: 280 pages | 426g | 140*205*17mm
- ISBN13: 9791157688715
- ISBN10: 1157688713
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