Certified real estate agents need to think differently to survive.
 |
Description
Book Introduction
The power to make contracts,
It starts with the thoughts of a certified real estate agent!
For a real estate agent, success isn't just about information or footwork.
The real power to make a deal come true lies in 'a change in thinking and a way of interpretation.'
"Certified Real Estate Agents: You Must Think Differently to Survive" presents the only solution to transforming non-contract certified real estate agents into "contract-oriented" ones.
Society often says that success comes from sincerity and effort alone.
But in the world of brokerage, that alone is not enough.
Even when looking at the same property, some people sign a contract, while others just nod and walk away.
The difference lies in the power to interpret 'why this position is an opportunity.'
This book is not simply about learning commercial brokerage techniques.
It contains the language that opens the customer's heart, the trust that sustains the relationship even after the contract is signed, and the attitude that turns a crisis into an opportunity.
This book will enable you to create contracts that begin with a 'thought'.
'Can I keep doing this?', 'What have I been missing?'
This book will answer these questions with 'stories' rather than 'information'.
Brokerage doesn't start with a license.
Real mediation begins with ‘thought’.
Now is the time to change that thinking.
It starts with the thoughts of a certified real estate agent!
For a real estate agent, success isn't just about information or footwork.
The real power to make a deal come true lies in 'a change in thinking and a way of interpretation.'
"Certified Real Estate Agents: You Must Think Differently to Survive" presents the only solution to transforming non-contract certified real estate agents into "contract-oriented" ones.
Society often says that success comes from sincerity and effort alone.
But in the world of brokerage, that alone is not enough.
Even when looking at the same property, some people sign a contract, while others just nod and walk away.
The difference lies in the power to interpret 'why this position is an opportunity.'
This book is not simply about learning commercial brokerage techniques.
It contains the language that opens the customer's heart, the trust that sustains the relationship even after the contract is signed, and the attitude that turns a crisis into an opportunity.
This book will enable you to create contracts that begin with a 'thought'.
'Can I keep doing this?', 'What have I been missing?'
This book will answer these questions with 'stories' rather than 'information'.
Brokerage doesn't start with a license.
Real mediation begins with ‘thought’.
Now is the time to change that thinking.
index
Prologue 5
PART 01 The moment you change your thoughts, your life changes.
01.
If you want to get busy, start by changing your mindset. 18
02.
Truly successful real estate agents think differently. 23
03.
Even certified real estate agents need a philosophy to survive. 28
04.
Why it's important to see things before others do: 33
05.
Am I a "Seller" or a "Value Broker"? 38
06.
A certified real estate agent who reads hearts before numbers, 43
07.
Interpretation comes before location·47
08.
People Come Before Contracts·51
09.
A property isn't a number, it's a story. 55
10.
Thoughts shape actions, and actions shape results. 59
PART 02 Customers Respond to Insights More Than Explanations
11.
Customers Respond to Insights More Than Explanations·64
12.
The Real Customer Concerns Hidden Behind the Numbers·68
13.
The art of bringing out the story contained in a single item·73
14.
Read the customer's expression before their words. 78
15.
The depth of my thoughts becomes my brand. 83
16.
Ultimately, mediation is about people helping people. 88
17.
Insight comes from a "way of interpretation" rather than experience. 92
PART 03 There are separate techniques for real-world brokerage.
18.
Securing a property begins with relationships. 98
19.
How to Secure Exclusive Brokerage Properties·102
20.
On-site inspections should focus on "feel" rather than conditions. 107
21.
We must understand both the landlord and tenant's positions. 112
22.
Three Questions to Read Your Customer's Mind Before Signing a Contract · 116
23.
Risk disclosure is a strategy, not a mandate. 120
24.
In brokerage, the winner is the one who is more resilient to the "flow" than the property. 124
25.
A competent real estate agent manages emotions during the process. 129
PART 04: Brokerage that builds trust is different.
26.
The Power to Keep Customers Coming Back Even After They've Left · 136
27.
The Difference Between a One-Time Customer and a Lifetime Customer·140
28.
Post-Contract Actions That Create Regular Customers·144
29.
How to Maintain Emotional Connectivity with Customers·148
30.
Word of mouth is calculated and built. 152
31.
Become a certified real estate agent who grows with your customers. 156
32.
Real customer care begins "after the contract"·160
33.
Depth of relationship creates trust, and trust creates profit. 164
PART 05: A Mindset That Turns Crisis into Opportunity
34.
The Mind of a Licensed Real Estate Agent That Doesn't Collapse Even Without Customers·170
35.
A shift in perspective to revive unsuccessful properties · 174
36.
The first words of a certified real estate agent when a claim is filed: 178
37.
How to Stay Calm When a Contract Falls Apart · 182
38.
The Real Estate Agent's Routine: Avoiding Burnout from Emotional Labor · 187
39.
In the end, the person who gets back up is someone with a different 'interpretation'. 190
40.
Unwavering real estate agents have a different "attitude"·194
41.
The language of crisis management is the key to mastery. 198
PART 06 Words are the beginning of a contract
42.
The Power of First Words to Open Customers' Hearts · 204
43.
The Habit of Speaking Persuasively, Not Explainingly·208
44.
How to Create a Comment That's Convincing the Instantly Hearing · 212
45.
The art of introducing the same property differently·216
46.
Word Selection: Differentiation, Not Comparison · 220
47.
One Word That Makes Customers Contact You First·224
48.
A certified real estate agent who designs horses designs contracts. 228
49.
After all, words are also strategies. 232
PART 07 A Real Estate Agent's Weapon Is Content
50.
The Difference Between a Real Estate Agent Who Writes and One Who Doesn't·238
51.
A blog isn't a record of today, it's a contract for tomorrow. 242
52.
How to Structure a Proposal That Reveals Your Brand·246
53.
The Secret to Content That Customers Search for·250
54.
Posts that End with an Inquiry vs. Posts that Lead to Consultation·255
55.
Even a single photo can become a tool for a contract. 259
56.
A certified real estate agent whose words and writing go hand in hand is not easily forgotten. 263
57.
Content isn't a real estate agent's weapon; it's their identity. 268
Epilogue 273
PART 01 The moment you change your thoughts, your life changes.
01.
If you want to get busy, start by changing your mindset. 18
02.
Truly successful real estate agents think differently. 23
03.
Even certified real estate agents need a philosophy to survive. 28
04.
Why it's important to see things before others do: 33
05.
Am I a "Seller" or a "Value Broker"? 38
06.
A certified real estate agent who reads hearts before numbers, 43
07.
Interpretation comes before location·47
08.
People Come Before Contracts·51
09.
A property isn't a number, it's a story. 55
10.
Thoughts shape actions, and actions shape results. 59
PART 02 Customers Respond to Insights More Than Explanations
11.
Customers Respond to Insights More Than Explanations·64
12.
The Real Customer Concerns Hidden Behind the Numbers·68
13.
The art of bringing out the story contained in a single item·73
14.
Read the customer's expression before their words. 78
15.
The depth of my thoughts becomes my brand. 83
16.
Ultimately, mediation is about people helping people. 88
17.
Insight comes from a "way of interpretation" rather than experience. 92
PART 03 There are separate techniques for real-world brokerage.
18.
Securing a property begins with relationships. 98
19.
How to Secure Exclusive Brokerage Properties·102
20.
On-site inspections should focus on "feel" rather than conditions. 107
21.
We must understand both the landlord and tenant's positions. 112
22.
Three Questions to Read Your Customer's Mind Before Signing a Contract · 116
23.
Risk disclosure is a strategy, not a mandate. 120
24.
In brokerage, the winner is the one who is more resilient to the "flow" than the property. 124
25.
A competent real estate agent manages emotions during the process. 129
PART 04: Brokerage that builds trust is different.
26.
The Power to Keep Customers Coming Back Even After They've Left · 136
27.
The Difference Between a One-Time Customer and a Lifetime Customer·140
28.
Post-Contract Actions That Create Regular Customers·144
29.
How to Maintain Emotional Connectivity with Customers·148
30.
Word of mouth is calculated and built. 152
31.
Become a certified real estate agent who grows with your customers. 156
32.
Real customer care begins "after the contract"·160
33.
Depth of relationship creates trust, and trust creates profit. 164
PART 05: A Mindset That Turns Crisis into Opportunity
34.
The Mind of a Licensed Real Estate Agent That Doesn't Collapse Even Without Customers·170
35.
A shift in perspective to revive unsuccessful properties · 174
36.
The first words of a certified real estate agent when a claim is filed: 178
37.
How to Stay Calm When a Contract Falls Apart · 182
38.
The Real Estate Agent's Routine: Avoiding Burnout from Emotional Labor · 187
39.
In the end, the person who gets back up is someone with a different 'interpretation'. 190
40.
Unwavering real estate agents have a different "attitude"·194
41.
The language of crisis management is the key to mastery. 198
PART 06 Words are the beginning of a contract
42.
The Power of First Words to Open Customers' Hearts · 204
43.
The Habit of Speaking Persuasively, Not Explainingly·208
44.
How to Create a Comment That's Convincing the Instantly Hearing · 212
45.
The art of introducing the same property differently·216
46.
Word Selection: Differentiation, Not Comparison · 220
47.
One Word That Makes Customers Contact You First·224
48.
A certified real estate agent who designs horses designs contracts. 228
49.
After all, words are also strategies. 232
PART 07 A Real Estate Agent's Weapon Is Content
50.
The Difference Between a Real Estate Agent Who Writes and One Who Doesn't·238
51.
A blog isn't a record of today, it's a contract for tomorrow. 242
52.
How to Structure a Proposal That Reveals Your Brand·246
53.
The Secret to Content That Customers Search for·250
54.
Posts that End with an Inquiry vs. Posts that Lead to Consultation·255
55.
Even a single photo can become a tool for a contract. 259
56.
A certified real estate agent whose words and writing go hand in hand is not easily forgotten. 263
57.
Content isn't a real estate agent's weapon; it's their identity. 268
Epilogue 273
Into the book
When the way you look at space changes, the density of your day changes.
The moment you interpret it as an 'opportunity' rather than a 'task', the contract has already begun.
--- p.22
A property is not a number, it's a story.
Only when we can bring out the time and memories contained in that space can the customer's imagination begin to move.
--- p.58
Words are trained expressions, but facial expressions are not trained.
A real estate agent is an observer who reads emotions rather than words.
Real counseling begins only when we first recognize the 'anxiety' hidden behind the words 'It's okay.'
--- p.82
A contract is only possible after passing through the gate of emotions, not numbers.
Rather than someone who explains the qualifications of a good real estate agent, he or she is someone who overcomes the customer's hesitation by asking questions.
Only when we ask, wait, and empathize can a contract be completed between people.
--- p.119
Word of mouth is not luck, it's design.
A memorable scene, a touching line, and a well-timed request.
These three things turn word of mouth into a strategy.
--- p.155
Only those who can control their emotions can do mediation for a long time.
The person who is more difficult than the customer is my own wavering heart.
The routine that gets me through the day is what ultimately protects me.
--- p.189
Words are the art of changing the face of an object.
The same place can have completely different 'values' depending on who you say it to and how you say it.
The real skill of a real estate agent is the ability to redefine a property through words.
The moment you interpret it as an 'opportunity' rather than a 'task', the contract has already begun.
--- p.22
A property is not a number, it's a story.
Only when we can bring out the time and memories contained in that space can the customer's imagination begin to move.
--- p.58
Words are trained expressions, but facial expressions are not trained.
A real estate agent is an observer who reads emotions rather than words.
Real counseling begins only when we first recognize the 'anxiety' hidden behind the words 'It's okay.'
--- p.82
A contract is only possible after passing through the gate of emotions, not numbers.
Rather than someone who explains the qualifications of a good real estate agent, he or she is someone who overcomes the customer's hesitation by asking questions.
Only when we ask, wait, and empathize can a contract be completed between people.
--- p.119
Word of mouth is not luck, it's design.
A memorable scene, a touching line, and a well-timed request.
These three things turn word of mouth into a strategy.
--- p.155
Only those who can control their emotions can do mediation for a long time.
The person who is more difficult than the customer is my own wavering heart.
The routine that gets me through the day is what ultimately protects me.
--- p.189
Words are the art of changing the face of an object.
The same place can have completely different 'values' depending on who you say it to and how you say it.
The real skill of a real estate agent is the ability to redefine a property through words.
--- p.219
Publisher's Review
The real estate agent who blows the contract
The head moves before the feet!
This book unfolds using storytelling techniques, speaking directly to readers in the language of the field.
PART 01 The moment you change your thoughts, your life changes - The inner self of a certified real estate agent is the starting point of all success.
Achievements start with thoughts.
On a busy day, all good contracts start with 'what you think'.
The moment you change your thoughts, your life changes!
PART 02 Customers Respond to Insight More Than Explanation - The Density and Depth of Your Words are Your Skills
Knowledge abounds, but insight is rare.
Customers remember real estate agents who can get to the point in one sentence.
Customers respond to insight more than explanation.
PART 03: The Art of Practical Brokerage: Master the Flow of the Property, Landlord, Tenant, and Contract
Real life is a battle of emotions and flow.
Invisible technology creates contracts.
There is a separate skill for actual brokerage.
PART 04: Build trust through brokerage. A relationship-focused approach, rather than a contract-focused one, creates long-term profits.
Customers create 'again', not 'once'.
As relationships build, profits follow.
Brokerage that builds trust is different.
PART 05 A Mindset That Turns Crisis into Opportunity - If you're wavering because there's no contract, your attitude isn't yet complete.
How you get back up is more important than when you fall.
Crisis comes to everyone, but the power to interpret it is ours.
PART 06 Words are the beginning of a contract - Persuasive language that moves customers' hearts
A contract begins with a single word.
The art of speaking is the power of persuasion.
Words are the beginning of a contract.
PART 07: The Real Estate Agent's Weapon Is Content - The Power of Writing, Blogs, Proposals, and Content
The certified real estate agent who records it remains.
Writing is another mouth that speaks for me 24 hours a day.
A real estate agent's weapon is content.
'How to change perspectives, how to captivate customers, how to sell the reasons rather than the conditions, how to design the timing of the contract, and how to confidently receive compensation at the end' This book, which weaves together all of these processes with a sense of the field, practical language, and 'rhythm of thought', will be a decisive trigger that will make you challenge yourself once again if you are contemplating 'should I give up or not' right now, at this very moment.
The moment you close this book, even you, who don't have a contract, will feel confident that 'it's my turn now.'
The head moves before the feet!
This book unfolds using storytelling techniques, speaking directly to readers in the language of the field.
PART 01 The moment you change your thoughts, your life changes - The inner self of a certified real estate agent is the starting point of all success.
Achievements start with thoughts.
On a busy day, all good contracts start with 'what you think'.
The moment you change your thoughts, your life changes!
PART 02 Customers Respond to Insight More Than Explanation - The Density and Depth of Your Words are Your Skills
Knowledge abounds, but insight is rare.
Customers remember real estate agents who can get to the point in one sentence.
Customers respond to insight more than explanation.
PART 03: The Art of Practical Brokerage: Master the Flow of the Property, Landlord, Tenant, and Contract
Real life is a battle of emotions and flow.
Invisible technology creates contracts.
There is a separate skill for actual brokerage.
PART 04: Build trust through brokerage. A relationship-focused approach, rather than a contract-focused one, creates long-term profits.
Customers create 'again', not 'once'.
As relationships build, profits follow.
Brokerage that builds trust is different.
PART 05 A Mindset That Turns Crisis into Opportunity - If you're wavering because there's no contract, your attitude isn't yet complete.
How you get back up is more important than when you fall.
Crisis comes to everyone, but the power to interpret it is ours.
PART 06 Words are the beginning of a contract - Persuasive language that moves customers' hearts
A contract begins with a single word.
The art of speaking is the power of persuasion.
Words are the beginning of a contract.
PART 07: The Real Estate Agent's Weapon Is Content - The Power of Writing, Blogs, Proposals, and Content
The certified real estate agent who records it remains.
Writing is another mouth that speaks for me 24 hours a day.
A real estate agent's weapon is content.
'How to change perspectives, how to captivate customers, how to sell the reasons rather than the conditions, how to design the timing of the contract, and how to confidently receive compensation at the end' This book, which weaves together all of these processes with a sense of the field, practical language, and 'rhythm of thought', will be a decisive trigger that will make you challenge yourself once again if you are contemplating 'should I give up or not' right now, at this very moment.
The moment you close this book, even you, who don't have a contract, will feel confident that 'it's my turn now.'
GOODS SPECIFICS
- Date of issue: September 12, 2025
- Page count, weight, size: 278 pages | 152*225*20mm
- ISBN13: 9791194223931
- ISBN10: 1194223931
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