Even amidst a trading cliff, a supply explosion, and exhausted demand,
A survival guide to spotting the best time to buy at the lowest point
The last golden time of the bear market to seize the opportunity for wealth is coming!

The real estate market is now at an inflection point that no one has ever experienced before.
The belief that 'house prices never fall' no longer holds true.
"The Key Lesson in Reading Real Estate's Bottom" accurately identifies the nature of a bear market and the timing of its bottom through five essential signals investors must know.

'Auditor Park' (Eun-Jeong Park), who has been working as a real estate appraiser and certified real estate agent for over 20 years, uses her field experience to penetrate data and presents investment strategies that can be applied immediately in real-world situations, rather than simply providing forecasts.
The author guides investors through five signals—demographic changes, oversupply, financial vulnerabilities, policy limitations, and external shocks—to identify their individual positions and identify the timing for buying at the bottom.

The real estate bubble will inevitably burst.
But for those who are prepared, even a crisis can become a new opportunity.
This book is a real estate survival textbook that guides you to find a new starting point in a collapsing market through accurate market analysis.

Is the current price reasonable?
Is this demand real?
Will this house be profitable for the next 10 years?
This book is intended to answer these questions.
I'm not trying to incite fear.
It's about seeing the opportunity.
Now is the time to change your thinking.
We need to read the signals of collapsing demand, identify the influx of supply, and accurately understand the limits of debt, policy failures, and signs of external shocks.
--- From "Prologue: To Become an Investor Who Doesn't Fell Even When the Market Fluctuates"

When will an asset bubble burst? Some say, "When everyone realizes there's no one left to buy."
That's the real estate market right now.
There are people who want to buy it.
However, even if a house that was worth 1 billion won becomes 500 million won, if there is no one who can buy it, then it has already collapsed in value.
--- From "Chapter 1: Facing Reality and Recognizing Signals"

The problem is not simply a ‘society that does not have children’.
This will soon lead to a structural collapse of real estate demand, a shrinking labor force, the demise of the domestic economic base, the collapse of pension and welfare finances, and increased selling pressure in asset markets (especially real estate).
In other words, the current population decline is a sign that the very foundation of Korean society is disintegrating.
--- From "Chapter 2, First Signal, The Disappearing Buyer"

Unlike other goods, real estate has a structural lag that prevents it from responding immediately to demand.
It takes several years for an apartment to come onto the market, from securing land to obtaining permits, starting construction, and completing it.
This time difference distorts the market.
--- From "Chapter 3, Second Signal, Unstoppable Supply"

Even a seemingly robust real estate market reveals accumulated cracks here and there.
Hidden imbalances in a surge, mismatches between supply and demand, financial risks, psychological overheating…
All of this combines to create a 'weak link' that ultimately destabilizes the entire market.
The market always breaks from the weakest link.
--- From "Chapter 4, Third Signal, The Uneasy Weak Link"

The market always operates under the expectation that 'policy will solve everything.'
But the real danger comes when those expectations are dashed.
Anyone who has ever experienced a moment when the government's announcements of "deregulation," "support for loans," and "increased supply" flood the media day after day, only to have the market remain unresponsive, will understand.
If policies fail to support psychology, the market will fall into a deeper recession.
--- From Chapter 5, “The Fourth Signal: The Limits of Policy and Psychology”

'External shocks' are factors that can destroy market sentiment, neutralize policy effects, and cut the last remaining thread of hope for a bubble.
Face the reality that a single uncontrollable variable can completely upset the market's equilibrium.
Investors must understand the types and impacts of external shocks and establish a fundamental risk management system for their investment strategies.
--- From "Chapter 6, The Fifth Signal, Uncontrollable External Shocks"

The direction of the market is important, but more important are my circumstances and choices.
Even in the same market, the positions of homeowners and non-homeowners and the strategies they should adopt are fundamentally different.

--- From "Chapter 7: Best Buy Timing"