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Born on this earth
Born on this earth
Description
Book Introduction
Commemorating the 100th anniversary of Chung Ju-yung's birth
Thinking Bulldozer
who built the Hyundai Group
The Story of Chung Ju-young, a Worker of Honesty and Trust


This book tells the life story of the late Honorary Chairman Chung Ju-yung, the founder of Hyundai Group, in his calm and lively voice.
Divided into nine chapters, 'Hometown and Parents, The Birth of Hyundai, I am a Construction Worker, Hyundai Motor Company and Hyundai Shipbuilding, The Drama of Expansion into the Middle East, and 1980, the Seoul Olympics and the Fifth Republic, Geumgangsan Mountain and the Development of Siberia, The Path of Patriotism, My Philosophy, The Spirit of Hyundai', he shows in detail his passionate life and the development process of Hyundai.
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index
Starting the article

1.
Hometown, parents
My longed-for hometown, Tongcheon
My Boyhood and Escape from Home

2.
The birth of 'modernity'
From Incheon dock worker to rice shop owner
Ado service, fire, Ado service
Restoration of the telephone at Heuldong Mine
The Liberation Era in Donam-dong
The beginnings of Hyundai Motor Company and Hyundai Construction and the Korean War
The trap of the Goryeong Bridge
But thanks to Goryeong Bridge
Time and action determine success or failure.
Oh, Shinyoung

3.
I am a construction worker
The main player in modernization is the construction industry
Let's go abroad
Soyang River Dam, started with insults
Aortic Cervical Expressway
I am a construction worker

4.
Hyundai Motor Company and Hyundai Shipbuilding
Hyundai Motor Company's turbulent history
The dream of a shipyard began in the early 1960s.
Please lend me some money.
Someone crazier than me
Leaving a record in the world's shipbuilding history
Things that made me neither cry nor laugh
Oil Shock and Hyundai Merchant Marine

5.
Jubail's drama and 1890
I almost died
Let's go to the Middle East
The drama of advancing into the Middle East
Over the mountain, over the mountain, over the mountain again
If you're going to laugh, then laugh.
Thinking Bulldozer
Asan Foundation for the underprivileged
10 years as Chairman of the Federation of Korean Industries
The turbulent late 1970s
Hyundai Merchant Marine, robbed by the National Security Council
An era where economic logic doesn't work

6.
Seoul's Olympic bid and the Fifth Republic
Hosting the Olympics was President Park's will.
Baden-Baden's all-out effort
President of the Korean Sports Association for 2 years and 2 months
Hyundai Electronics as an export-led industry
The larger the country, the better
The Aung San Tragedy and the Birth of the Ilhae Foundation
No country, no job
I also went to the hearing

7.
Development of Mt. Kumgang and Siberia
The joint development of Mt. Kumgang should have been pursued.
Meeting with Gorbachev
We must capture Siberia

8.
The path of patriotism
Human resources are our greatest asset
I'm not rich, 'Hyundai' is rich.
Entrepreneurs love their country through business activities.
The bigger the company, the better
When will we have a private-led economy?
Don't make a fuss, focus on the substance

9.
My Philosophy, the Modern Spirit
Modern spirit
Corruption must stop now
Money is not the only wealth
With diligence, frugality, and good credit, you can become a small millionaire.
Positive thinking brings happiness
Conditions for becoming happy
ordinary wife
I wanted to save the country

Born on this Earth - In closing
Chung Ju-young's chronology

Detailed image
Detailed Image 1

Into the book
Someone once said, 'Time is capital given equally to everyone.'
That is absolutely true.
If I were to be considered one of those who succeeded in a certain field, I would be one of those who, based on their convictions, poured their best efforts into making the most of this "equally given capital."

---From "Starting the Writing"

Most people don't even try to do something that seems difficult, and they just end up saying, "No," or "It's impossible."
How can you build a highway so cheaply? All Korean construction companies are ruined because of Hyundai. How can we build a shipyard in our current situation? That's a big deal. It's absurd to load that much material onto barges and transport it by sea from Ulsan to Jubail. I've been treated like I'm in the wrong more than once.
It's not hard to imagine how absurd and ignorant my risk-taking style must have seemed to most people, who only know how to think within the framework of common sense.
---From "The Thinking Bulldozer"

I inherited the rice shop by earning the owner's trust through honesty and sincerity, and I started the business with funds based solely on my reputation as a trustworthy young man. Today's "Hyundai" has been achieved through the sum of trust in products, trust in all financial transactions, trust in supply contracts, trust in fulfilling air promises, trust in the quality of construction, and trust in all other areas. --- From "Frugality and Trust Can Make You a Little Rich"

I have lived my life with sincerity and trust as my mottos, and with only the satisfaction of work as my sole focus.
Working itself was just fun, so I got absorbed in it and ended up becoming one with it.
I just loved my work and lived with it, without even having time to look at nice clothes, food, or things.
I am who I am today simply because I worked hard as a natural worker.
As a worker, I don't think I'm old yet.
There is no age limit to work.
The best workers have only new tasks and pure passion.
…The legacy I will leave behind after being born on this earth is my simple, if extremely simple, thoughts about this kind of labor.
I hope that my thoughts and my past life will be of help to our young people as they forge their own futures.
---From "In Closing"

Publisher's Review
“I will do my best based on my beliefs.
“He was just a person who made good use of time, which was ‘equally given capital.’”

An indomitable embodiment of unwavering faith, pouring forth his best efforts.
Meet Chung Ju-young, a man who utilizes his time in an extraordinary way!


Let's take a look at the life of Chairman Chung Ju-yung, who was born to a farmer's son with innate diligence and frugality and went on to build Hyundai, one of Korea's leading conglomerates.
The turbulent story of this elementary school graduate's journey to becoming a modern family member conveys hope that if you do your best based on firm conviction, the opportunity for success comes equally to everyone.


His story of birth, growth, hardships starting from running away from home, and subsequent success is depicted in a calm yet lively tone.
In particular, we can glimpse his human nature and extraordinary passion through his deep filial piety toward his parents, his special brotherly love for his younger brothers, and the young Chung Ju-young who, after working in odd jobs, eventually ventured into a rice shop and a mine.

This book is divided into nine chapters and tells the story of Chairman Chung Ju-yung's life.
'Hometown, Parents' deals with Chairman Chung Ju-yung's parents and childhood; 'The Birth of Hyundai' when he left his hometown to lay the foundation for his business; 'I am a Construction Worker' about the start and development of the construction industry, a key player in modernization; 'Hyundai Motor Company and Hyundai Shipbuilding' about the episodes of his success in the automobile and shipbuilding industries; 'The Drama of Advancing into the Middle East and 1980' where we meet Chung Ju-yung who opened a new era by advancing into the Middle East; 'The Seoul Olympics Hosting and the Fifth Republic' about the difficult times of rapid political and cultural change; 'Geumgangsan and the Development of Siberia' which brings new awareness to the barren land of Geumgangsan and North Korea; 'The Path of Patriotism and Loving the Nation' which talks about human resources and the proper values ​​of businesspeople; 'My Philosophy, the Spirit of Hyundai' which deals with the spirit of Hyundai and the conditions for happiness that are ordinary but easy to forget; and the history of Chung Ju-yung who lived his entire life with a commoner's sensibility and indomitable will.


It depicts in detail the spirit and life of Chung Ju-yung, a businessman who left a significant mark on the Korean economic history, including the construction of the Gyeongbu Expressway, expansion into the Middle East and foreign currency earnings (the construction of the Jubail Industrial Port in Saudi Arabia was an opportunity to seek the parallel development of domestic heavy industry), construction of a nuclear power plant, construction of the world's largest shipyard, and the revival of the automobile industry.


Amid the ruins of the Korean War, as we encounter the economic acumen and bulldozer-like drive of Chung Ju-yung, who created something out of nothing and created the "Miracle on the Han River," we are captivated by his giant-like demeanor.
In particular, unlike other large Korean corporations, it is clear that the process of Hyundai's founding and development is the process of the growth and development of the Korean economy itself.
This shows that Hyundai Group did not establish itself through economic activities focused on consumer goods production or imports, or through illegal means common at the time, but rather grew alongside the nation by focusing on key national industries.
His dedicated business management has made a significant contribution to the economic development of the Republic of Korea and the lives of its people.
To commemorate the 100th anniversary of Chung Ju-yung's birth, we would like to look back on his achievements and honor his spirit.


GOODS SPECIFICS
- Date of issue: April 24, 2015
- Page count, weight, size: 437 pages | 612g | 152*225*30mm
- ISBN13: 9788981332686
- ISBN10: 8981332681

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