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Seo Hyo-seok's autobiography, "Clearing the Lungs"
Seo Hyo-seok's autobiography, Cheongpye (淸肺)
Description
Book Introduction
This book is the autobiography of Dr. Seo Hyo-seok, a world-renowned doctor who cured over 155,000 patients with incurable lung diseases over the past 50 years.
This book looks back on the 75 years of life of Seo Hyo-seok, a Korean medicine doctor who has been surrounded by books since childhood, and has built a history of extraordinary effort, perseverance, and success through his unique ideas, challenging spirit, and competitive spirit. It also contains his honest inner voice that awakens the path to wise success, even if it is late.

index
The end is another beginning with the publication of an autobiography
Recommendation: Late-blooming flowers are beautiful / Proud Koreans who save the world from incurable diseases
Prologue Can you cure allergy?

Part 1: The Will to Conquer Tonsillitis
My father, who was a big mountain / A bookworm with a big imagination / Questioning birth, aging, illness, and death / Dreaming of becoming a world-traveling merchant / Dreaming of curing tonsillitis and becoming a doctor / Overcoming the three nos / The story of a nickname / Kyunghee University student body president / Cosmos Table Tennis Court / Meeting my wife / Seo Hyo-seok's Ten Commandments of Success First, dig a hole, but dig it wide!

Part 2: Standing Up, Overcoming Heaven's Punishment
Did an Oriental medicine doctor kill someone? / The deceased patient's chart has disappeared / Going to Seoul in search of a witness / The Oriental medicine doctor who defeated the prosecutor / A twisting fate / Seo Oriental Medicine Clinic's battle with tonsillitis / Going to Wonkwang University Oriental Medicine Hospital as a full-time instructor
Eureka! Conquering Tonsillitis / Daehan Electric Wire Jeonnam Branch / Seo Hyo-seok's Ten Commandments for Success: Second: Become a Ginseng!

Part 3: For the Advancement of Oriental Medicine
Toad Oriental Medicine Clinic / Meeting with Senior Kim Deok-ryong / Baekje-dang Oriental Medicine Clinic / Running for Seoul City Council / Otitis Media Cured with Herbal Medicine? / The Secret of Qi Pain / Breathing Story / Seo Hyo-seok's Ten Commandments of Success, Third: Have Your Own Philosophy! / Baekje-dang in Seocho-dong / Standing on the Brink of Destruction / Considering Five Prescriptions / I Shall Return, Seocho-dong! / Seo Hyo-seok's Ten Commandments of Success, Fourth: The Rougher the Waves, the More My Heart Beats!

Part 4: Knowing Destiny, Understanding the Lungs
Namcheon Oriental Medicine Hospital that awakened me again / A Copernican shift in thinking / Protecting Jeil Obstetrics and Gynecology Hospital / Kyunghee Oriental Medicine Hospital / Pyungkang-tang finally spreads its wings / Realizing about the lungs / The king's chief of security - tonsils / The secret of atopy / Common sense medicine and scientific medicine / Seeing the infinite possibilities of Pyungkang-tang / To Ansan, the land of revival / The power of Pyungkang-tang that shone in the Middle East / Seo Hyo-seok's Ten Commandments of Success, Fifth: Opportunity comes to those who prepare and wait! / Problems with Korea's medical advertising regulations / Breaking through regulations and checks / Advertising in the United States / Experts connect / Did they put drugs in Pyungkang-tang? / Safety certification / Landing in Japan / Prelude to advancing into the United States / Re-entering the capital - Myeongdong branch / Seo Hyo-seok's Ten Commandments of Success, Sixth: Think differently!

Part 5: Er Shun Realizes Bian Que's Dream
Entering the US - Stanton College of Oriental Medicine's affiliated Pyungang Oriental Medicine Hospital / Returning to Seocho-dong / Back to Japan / Invitation from the Society of Chinese Medicine / Battle of New Jersey / Completion of the Jecheon Herbal Medicine Clinic / The Meaning of the Grapevine / NTD TV / Realizing Bian Que's Dream / Bian Que's Dream Spread to Beijing / Battle of Yeouido / Seo Hyo-seok's Ten Commandments for Success: Seventh, Look Far Away!
Captivating Diplomatic Envoys / The Pulitzer Story / Treating Disease with the Heart / Finally, a Health Campaign in the New York Times / The Story Behind the NYT Campaign / The Epoch Times Column Story / Heo Jun and Doji / Branch Story / Seo Hyo-seok's Ten Commandments for Success, Eighth: Read the Times!

Part 6: From the Heart, Making Humanity Healthy and the World Happy
The Miracle of the San Jose Mine / The Story of Jung-Sam / The Pyungang Centennial Expedition - Bannohwanjungchon / The International Center for Incurable Diseases / The Story of Falun Gong / The 10-Year Journey to Tiananmen Square / The World Chinese Cooking Competition / The Dream of the Joseon Tongsinsa Rekindled / An Invitation to the International COPD Conference / About Ilgwan Medicine / Seo Hyo-seok's Ten Commandments for Success, Number 9: Go Alone Like a Rhinoceros Horn!

Part 7: Untold Stories
Advertising Stories / Baduk Stories / Animal Stories / Experimental Stories / Patient Stories / Seo Hyo-seok's Ten Commandments of Success: Dreams Come True

Epilogue: Concluding the Book - The Dream of Pyeonkang Dowon, Publicly Approved Pharmaceuticals, and Pyeonkang Jeondo
Appendix Seo Hyo-seok, Those Days - Friend Interview

Into the book
I dare to write this autobiography to look back on my past, which was not always smooth, and to organize and examine the tasks I need to do in the future, thereby solidifying my original intention from my younger days when I stayed up all night developing Pyeongangtang to overcome my natural ailment, tonsillitis.

Additionally, to help young people, the future leaders, I compiled the wisdom I learned from my difficult path of challenges into the 'Ten Commandments of Success'.
As I reflect on my life's journey, which has been lacking, I feel ashamed and hope for the understanding of all the wise men and women of the world. I sincerely hope that in ten years, I will be able to write another autobiography as a truly successful oriental medicine doctor.

--- p.11

My father often said, “There is a path in the book,” and “Work endlessly.”
“A hole dug with an awl is small, a hole scraped with a ladle is big.
He also often said, “Just dig one big hole.”
Except for a brief period of time spent helping my father with his business, my life of running a Korean medicine clinic for nearly 50 years and devoting myself solely to research on lung diseases also stems from my father's teachings.
--- p.40

I have a rather introverted personality, so I was often shy in front of others.
He was one of the so-called 'three nos': he couldn't sing, he couldn't exercise, and he couldn't speak.
When I entered college, I was determined to overcome these 'three negatives' other than studying.
To conclude, all three were successful.
He learned the song "Hope Song" and sang it passionately in front of a large audience. He also practiced table tennis diligently and reached a high level. Through this connection, he became the president of the Gunpo City Table Tennis Association and the national team's personal physician.

I overcame my problem of not being good at public speaking, that is, speaking in front of others, by devoting myself fiercely to my studies.
By thoroughly studying the relevant materials and asking the professors pointed questions without hesitation, I was able to create a breakthrough that allowed me to fully convey my thoughts, and as a result, I naturally received recognition from many professors.

The person I still can't forget is Dr. Jang Ga-yong, who was a professor of anatomy at Seoul National University College of Medicine and also taught at Kyunghee University.
I took an anatomy class from this person in my first year of college. I asked him several high-level questions, and he acknowledged my skills and treated me with special consideration, calling me "Mr. Seo, Mr. Seo."
The special consideration was that the professor gave me his tissue slides and microscope, which were rare gifts at the time.
Dr. Jang Ga-yong is the second son of Dr. Jang Gi-ryeo, who is known as the ‘Korean Schweitzer.’

--- p.51~52

Instead of haphazardly dabbling in various things, decide on one thing you truly want to do, one thing you want to set as your lifelong goal, and pursue that path.
But you must know only that path.
Go one way, but do not take the narrow path, but walk the broad road.
If the road is narrow, dig and clear it yourself to widen it.
And load it with things that will help you go further, faster, and safer along the way.

--- p.68

So what is that obstacle? It is God's revelation to remain true to our very essence.
When faced with difficulties, most people give up after trying a few times.
However, if I was convinced that this was my path, I thought of it as a sharp needle to further perfect it and create a luxury product, so I devoted myself to research and as a result, I created my own unique and excellent prescription.

--- p.92

The secret to success lies in the tenacity to understand the cause of failure, to dig deep to find the root cause of the problem, and to persevere and learn to the end.
At the end of that patience, not ginseng that was grown by planting it one row at a time, but wild ginseng that has endured harsh storms and become a world-renowned medicine is born.

--- p.93

If you keep working hard at anything, heaven will be moved and open the way.
The path is sometimes opened by the unexpected wisdom and enlightenment gained by the countless helpers who watched over me while I was trying.

Also, I like playing Go, but there are times when both a game of Go and life can be challenging.
You don't lose because you're finished, you lose because you give up.
If there is still a possibility, don't give up and try with all your might.
A path of your own that you never imagined could open up.

--- p.94

Whether it is Western or Oriental medicine, if the doctor does not have faith, the patient will suffer.

--- p.103

It is foolish to try to find health only with medicine while neglecting or mistreating the body.
Especially, hoping for lung health without quitting smoking is like looking for a needle in a haystack.

--- p.113

Set your goals higher than material things and dedicate yourself to others.
Wealth and fame will come as a result.

--- p.115

It is not the calm sea, but the raging storm that makes a skilled sailor.
The rougher the waves, the more willing you are to go forward and face them.

--- p.126

Since the beginning of mankind, countless ripe apples have fallen from apple trees, and countless people have witnessed the scene.
But Newton made a great discovery in human history by asking a question different from others in that ordinary moment.
The moment I heard the young pediatrician speak that day, my eyes were opened to the prescription I had created.

There is no one in this world who does not get a cold.
And once you catch a bad cold, you have to suffer for more than a week.
If only my secret recipe could cure countless cold sufferers and completely prevent them from getting sick again! The choice of five prescriptions that had been lingering in my mind was made in an instant.

--- p.133~134

If you are facing any difficulties, don't just keep bumping into them, but try changing your thinking.
If you truly know how to think differently, there is no problem in this world that cannot be solved.

--- p.181

Anyone who has ever recorded TV knows how difficult the process can be.
Even if you just record in Korean, you will end up getting completely dizzy because of the hot lights pouring down, the script you have to memorize, the makeup that clogs all your pores, and the producer's gestures and footsteps.
On top of that, I had to wear earphones to listen to the interpreter, so it was something I couldn't have done without a sense of mission.
In a way, I could have closed the clinic and gone there to film during the day, but I knew full well how dissatisfied the customers were due to the absence of the director at Baekje-dang in Seocho-dong, so I prepared myself to die, treated patients during the day, went at night, and filmed past midnight.
What in this world is accomplished without the sweat and tears of blood?
--- p.199

What matters is not 'when' but 'what' you did.
I'm never one to claim to have achieved success early.
Because it started to rise after I turned 50.
But I never think it's too late.
Rather, it is because I have prepared a lot because it is late, I have learned how to get up and start anew even when I fall, and there is still so much I want to do and must do to improve the quality of life for humanity in the future.
Don't be bound by other people's success clocks, find something you love and keep walking towards it.
Then success and happiness will follow naturally.

--- p.214

There is no doubt that Pyungang Oriental Medical Clinic is a business that must make a profit by calculating its income and expenses.
But the important thing is to save people before making a profit.
That is why we do not open stores solely based on marketability.
And it may seem slow, but it's the fast way in the end.
What I dream of is not Doji, but Heo Jun.

--- p.240p

We must always be awake and have a keen eye to read the times.

--- p.244p

Don't dream of a smooth life; go out into solitude! We all need the wisdom to break free from the cycle of "I have to do it because someone else is doing it," "I have to go because someone else is going," and "I have to do it because someone else is doing it." We need to find a truly independent and free self, and learn to shine the light of our own lives.

--- p.273

Some people wonder, 'Why would a Korean medicine doctor spend money to host a world Go competition?'
There are four reasons why I host the World Go Championships.
First, because I am a Go enthusiast myself. Second, because I want to give back to society the profits I make from Pyungang Oriental Medical Clinic. Third, because I want to contribute to promoting world peace by having people around the world communicate with each other through the common language of Go. Fourth, because I want to promote the mental health of humanity.

--- p.292

I'm over 70, but I still have many dreams.
I dream of turning incurable diseases into curable ones, of oriental medicine becoming a Korean wave and traveling the world, of extending the average human lifespan to 100, and finally of becoming a Pyeongangdo Garden in full bloom where everyone in the world lives happily, healthily, and long lives.
That's why I run today too.

--- p.310

Recently, the Korean Wave has been sweeping the world.
Korean songs, food, dance, and dramas are enjoying explosive popularity and shaking up the world. The future of the Korean Wave will be a Korean wave, and Pyungang is at the forefront of it.
--- p.321

Publisher's Review
This is an autobiographical essay by Dr. Seo Hyo-seok, a world-renowned lung disease specialist who has cured 40,000 atopic dermatitis, 50,000 rhinitis, and 33,000 asthma patients, all of which are intractable allergic diseases in modern people, as well as cured 10,000 emphysema patients, 12,000 bronchiectasis patients, and 10,000 pulmonary fibrosis patients, which are considered permanent lesions in Western medicine.

This book vividly contains the philosophy of life that he realized while overcoming trials and tribulations with an attitude of continuous improvement after leaving Seoul during the IMF crisis and successfully making a comeback after continuously striving to overcome tonsillitis, which he was born with as a child, and developing a unique prescription, Pyeongang-tang (pills), which he popularized.

In particular, for the young people who are the future leaders, the author has compiled the wisdom and reflections he has honed through difficult challenges into the 'Ten Commandments of Success'.

Through this book, anyone can experience a positive attitude toward life, a creative spirit of challenge, and the secret to clearing the lungs that extends the healthy lifespan of mankind.
GOODS SPECIFICS
- Date of issue: December 31, 2020
- Page count, weight, size: 332 pages | 524g | 150*200*20mm
- ISBN13: 9788996355663
- ISBN10: 8996355666

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