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Daughter, never put off studying money.
Daughter, never put off studying money.
Description
Book Introduction
With a monthly income of 3 million won, some people will be rich in 5 years, while others will still be struggling financially.
What makes the difference? This book contains principles on money and life, imparted by a 22-year veteran analyst to his daughter, who wants to live confidently and without being discouraged by money.


Over the past 20 years, the author has worked as an analyst and witnessed the rise of countless wealthy individuals, from those who became overnight millionaires to self-made billionaires who achieved success through business, to wealthy individuals who made their fortune through real estate or stock investments.
On the one hand, I have seen people who saved all their money and invested in stocks, only to lose it all and become poor overnight.
Above all, I have worked in the securities industry for over 20 years and have vividly witnessed several bull and bear markets.
In the process, I naturally developed my own investment principles that did not change regardless of whether the market was good or bad.


And after losing his mother suddenly when he was twenty-one, the author had to feel her absence at every important moment in his life.
So, I was afraid that maybe I would leave too early and my daughter would experience the same pain.
But knowing that death always comes without warning, I decided that I should write down the stories I wanted to tell my daughter rather than putting them off until later, and so I started writing, and the result is this book.
“Daughter, if you don’t want to regret it after you turn 40, start studying about money as soon as possible.
“Ultimately, the money you have will secure your life.”

From the psychology of money that can lead to immediate losses if you don't know it to practical investment methods in stocks and real estate, this book contains investment methods that apply regardless of how much you earn or how the world changes. It will be a strong support for those who want to be good at financial management but don't know how to do it, and for countless daughters who are anxious because of the volatile stock market after waking up.


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index
Recommendation
prolog

Chapter 1.
Daughter, never put off studying money.


▶ An era where people will become poor if they only rely on savings.
▶ Forty comes sooner than you think.
▶ Why Am I So Anxious? - The First Step to Financial Independence
▶ Why the Rich Never Take Their Salaries for granted
▶ Rational optimists don't crumble easily.
▶ Never put off studying money.
▶ What I want to say to you who wants to write a novel
▶ It's always better to start investing as soon as possible.
▶ The most common mistake made by beginners in financial investment

Chapter 2.
The Psychology of Money: If You Don't Know, You'll Lose Right Away


▶ 90 percent of the stock market depends on psychology.
▶ Why do we feel stingy with our salaries but easily spend our bonuses? | Mental Accounting
▶ Why Can't We Sell Losing Stocks? | The Disposition Effect
▶ If you don't want to regret buying something | Weber-Fechner's Law
▶ Don't press the buy or sell button when you're hungry | Decision fatigue
▶ Even if you regret the time and effort you've put in | The sunk cost fallacy
▶ Don't make a choice that will keep you awake even for a single night | Fat Tail

Chapter 3.
The Secret to Wealth That the Rich Don't Tell You


▶ The secret to wealth that the rich don't tell you
▶ What great investors have in common
▶ Never be fooled by luck
▶ Why the Rich Stay Away from Yeouido
▶ 3 Ways to Change Yourself, Who Always Gives Up After Three Days
▶ What the rich do every day to protect their wealth
Warren Buffett's Answer to "Where Should I Invest?"

Chapter 4.
How to Study Money to Attract Future Wealth


▶ Why the Rich Bet Their Lives on Interest Rates | Fundamentals of Money Study 1: Interest Rates
▶ Why do my salaries go up, but I don't have enough money to spend? | Fundamentals of Money Study 2: Inflation
▶ Why do people invest in the dollar? | Fundamentals of Money Study 3: Exchange Rates
▶ Understanding population changes reveals future wealth | Population Change
▶ Why Great Investors Read a Lot | Reading
▶ Start your day by reading newspaper headlines | Read economic articles

Chapter 5.
Practical Investment Principles from a 22-Year Veteran Analyst


▶ Raising seed money
① Split your bankbook first. ② There needs to be rules for spending. ③ The first step in financial management is to save up seed money. ④ Still, make sure to get at least one loss insurance policy. ⑤ Don't make these mistakes when saving money. ⑥ Don't lend money to close friends.
▶ Stock Investment Method
① Above all, you must be able to control your emotions. ② Waiting is also an investment. ③ Don't lose money, never lose money. ④ Opportunities to make money are right in your life. ⑤ The best investment is always to buy good things cheap. ⑥ When a bear market comes, don't run away, welcome it. ⑦ Long-term investment is not necessarily the answer.
▶ Real Estate Investment Law
① Things you must know before investing ② Daughter, if you are over 30, I recommend independence ③ You still need to buy a house

Chapter 6.
Things I want to say to you as you go to work tomorrow


▶ Why You Should Stay at a Company for at Least a Year | Beginners
▶ You have no choice but to dance until the steps are released | The Art of Work
▶ Never treat people rudely at any time | Human Relationships
▶ Why I Choose People with Good Attitudes Over Smart People | Job Search & Career Change
▶ I want to marry a man like this | Love & Marriage
▶ Don't try to befriend someone you dislike | The Art of Living
▶ Only you can set your limits | Success
▶ Daughter, you are braver than you think | Life

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Into the book
But even so, there are still many people who are afraid of investing.
They hear stories of people losing money on stocks, buying houses but having their backs broken because the interest rates are too high, and they think, 'See?
He sighs, saying, 'It's a good thing I didn't invest in stocks or real estate. If you're greedy, you'll fail.'
In other words, they think they saved their money by doing nothing.
But there is one thing they overlook.
The point is that you didn't save your money by doing nothing, but rather that the value of money continues to fall even at this very moment, so in the end you didn't save your money.
---From "The Era of Relying Only on Savings to Become Poor"

Reading the flow of money and studying economics are matters directly related to survival.
Because the era of 'low inflation and high growth' is over.
Korea has achieved remarkable economic growth over the past 30 years.
So the barrier to employment wasn't that high, and if you got a job anywhere and worked hard, your salary would go up, and with high interest rates on savings accounts, if you just saved hard, you could buy a house after about 15 years of working.
This means that achieving a stable life is not as difficult as reaching for the stars.
But now things are so different.
It has become impossible to lead a stable life using the methods of previous generations.
Since the value of money decreases even when you don't spend it, if you don't take action, the value of the money you've saved will gradually decrease, and you will end up struggling and struggling for money.

---From "The Era of Relying Only on Savings to Become Poor"

There may be a vague expectation that marriage will lead to a stable life, but that is by no means easy.
Whether you get married or not, if you don't have money, you will continue to be chased by money and live an unstable life.
And forty comes sooner than you think.
There is a huge qualitative difference in all aspects of life between people in their forties who have accumulated assets in some form and those who have not.
So, if you don't want to regret it when you're forty, start by creating a balance sheet with the assets you have right now.
The important thing is that if you don't do something now, nothing will change in your future in 10 years.

---From "Forty Comes Sooner Than You Think"

We've all probably had that experience where we unconsciously become irritable whenever the topic of money comes up, or when we go to a friend's housewarming party and congratulate them but are persistently curious about whether they own the house or rent it, or when we become blunt and make the atmosphere awkward because we feel gloomy for no reason.
At times like that, you feel really bad about yourself, but you can't help but suffer because of emotions that you can't control.
But it's not simply a matter of your bank balance; it's more of a mindset issue that arises because you don't have a proper plan to alleviate your financial anxiety.
Even if you have 5 million won, you won't be afraid if you have a clear plan, but even if you have the same 5 million won, if you don't have a proper sense of finance and are not prepared at all, you will feel anxious without even knowing it.

---From "Why am I so anxious?"

Let's say you're earning a salary of 2.5 million won.
You might be depressed because it's so low compared to the salaries of your peers working at large corporations or in the financial industry, but in terms of cash flow, 2.5 million won has the same effect as owning a commercial building or small building worth 700 million won.
This is because the rent from a commercial property worth 700 million won is about 4 percent, or 2.5 million won, per month.
(Omitted) Life becomes more comfortable when cash flow is maintained at a constant level.
To manage your finances stably, you need to have regular money coming in, like a salary.
And having a regular income makes it possible to predict the future.
The fact that 2.5 million won is deposited into the account without any interruption or problem allows you to plan and control how you spend your money this month.
This gives you a sense of security because it means you can control your risks.
As such, the power of salary is stronger than you think.
Therefore, when quitting a job, unless you have a new job lined up, it is best to save enough money to live comfortably for about six months in case your cash flow is cut off before quitting.

---From "Why Rich People Never Take Their Salaries for granted"

But surprisingly, there are people who talk about stocks and real estate as if they were ‘speculation.’
There are surprisingly many people who ask, "What stocks should I buy?" but don't even know the difference between stocks and funds, and among those who complain about not knowing when they will be able to buy a house, there are surprisingly many who have never applied for a subscription before.
To be good at swimming, you have to learn the movements first, and to be good at math, you have to understand the formulas first.
The same goes for stocks and real estate.
You need to 'study' about it to be able to invest well in stocks and real estate.
This is basic, but it seems like many people want to start from practice.
Yeah, maybe once you get lucky and succeed.
But if you don't study, you will quickly fall apart.
What this means is that if you don't study, you won't be able to make money by investing.
So when people ask me which stocks to buy and when, that's what I say.
They say good things are cheapest today.
The thing you want to buy will go up in price tomorrow.
So, study.
To develop an eye for good things, you need to be able to read the rapidly changing trends of the world, and that means you have to keep studying consistently.

---From "Never Put Off Studying Money"

To summarize, if you have 10 million won and do nothing, it will still be just 10 million won after 10 years, but if you manage that money well using compound interest, you can make it up to 164.31 million won.
This is the magic of compound interest.
This is precisely why I urge you to start investing as soon as possible.
If you invest in a product that yields 10 percent interest instead of going to the bank and saving now, you will have a surprising amount of money in 10 or 20 years with the help of compound interest.
So, this is not the time to lament about your low salary.
Some people are already harnessing the magic of compound interest to accelerate their path to wealth.

---From "It is better to start investing as soon as possible"

When withdrawing money from an ATM, it is better to get into the habit of taking out one 50,000 won note rather than five 10,000 won notes.
According to Professor Priya Raghuvir of New York University and Professor Joydeep Srivastava of the University of Maryland, when they experimented with how spending patterns differed when holding a single $20 bill versus 20 $1 bills, they found that people who held a single $20 bill spent more frugally than those who held the latter.
It's easy to spend small amounts of money, but when you have a large amount of money, you think twice before spending it because you feel bad about breaking it.
This denomination effect of being cautious with 'large units of money' can also be applied when saving or investing.
It is good to open accounts for different purposes, but it is also better to create accounts with a fixed amount that is difficult to break, such as a '10 million won account'.
Then, unlike vaguely saving money, you will be able to save more consistently because you will feel it is a waste to break a 10 million won account.

---From "Why is it that we feel bad about our salaries but easily spend our bonuses?"

If you invest a large amount of money from the beginning, a loss of 1 to 2 million won will seem like nothing.
However, if you start investing small amounts and gradually increase them, you will be able to better control emotional upheaval and mistakes.
For example, someone who invested 100,000 won and lost 10,000 won will feel relieved that he lost only 1/10 of his investment and will try to avoid making the same mistake again.
But for someone who invested 5 million won from the beginning and lost 500,000 won, losing 10,000 won is nothing.
In other words, your sense of money becomes dulled, so you see 10,000 won easily.
If this situation continues, you will naturally end up spending a lot of money without knowing where it went.

---From "If you don't want to regret buying something"

To avoid overspending, you need rules for spending.
It is especially important that your spending on any one item does not exceed 5 percent of your salary.
Why 5 percent? Let me give you an example.
For 95 to become 100, you only need to make a profit of 5.3 percent.
To get from 90 to 100, you need to make a profit of 11.1 percent.
However, to make 80 become 100, you need to make a 25 percent profit, and to make 50 become 100, you need to make a 100 percent profit.
Considering that the general economic growth rate, inflation rate, and salary increase rate are around 3-5%, it can be said that even if 5% of one's salary disappears, it is a level that can be easily compensated for if one puts oneself into it.
But the moment 10 percent, 20 percent, or 50 percent disappears from your salary, it becomes a number that cannot be easily made up for by common sense.
To compensate for this, you will need to tighten your belt more than usual.
That's why it's important to keep any spending below 5 percent.
I've decided to buy a luxury bag, but if I pay it in 12 installments, I can afford a down payment of about 5%.
However, if you are faced with having to pay 10 percent in installments, the burden is bound to increase.
Because the installment interest must be paid separately.

---From "Spending also requires rules"

People who are good at investing in stocks are curious.
Whether going to the cafeteria (Hyundai Green Food), drinking beer (Jeju Beer), cleaning (Everybot), or playing Cookie Run (Devsisters), they explore new things with sparkling eyes and curiosity.
These people are quicker than others to understand changes in the company and trends in the world and respond more nimbly.
Of course, the most important thing is to know how to directly connect that trend to stocks or funds.
Because the people who make money are not the people who say that Honey Butter Chips are delicious, but the people who taste Honey Butter Chips and buy stocks.

---From "The opportunity to make money is right in your life"

In a bull market, the rich get richer and the poor get poorer.
But in a bear market, the rich become poor, and the poor seize the opportunity to become rich.
This is why wealth restructuring can occur in a bear market.
So, as Einstein said, why don't we act differently now?
It is buying stocks at a cheap price when the stock price is falling and people are trembling in fear.
Ultimately, it is the investors who can buy into fear who become rich.

---From "When a bear market comes, don't run away, welcome it"

If you have promised to become an economic community through marriage, you should be able to talk openly about each other's financial capabilities.
In this case, economic power can mean the ability to mobilize cash immediately, such as an inheritance from one's parents, savings, or monthly salary, but in a broader sense, it can also mean 'economic sense.'
Even with the same salary, the results six months later can be completely different depending on whether you save it in the bank, spend it, or invest it in a good place.
Therefore, it is very important to be open about your thoughts on money and share your opinions before getting married.
I really hope that if you're thinking about getting married, you and your partner have a conversation about money.
When you talk about how to save money and how to spend money, you can see the person's life.
It doesn't matter if you don't have a lot of money right now.
It doesn't matter if you're poor.
What I'm saying is that it's okay if it's someone you can have an open and honest 'conversation about money' with, and who you can discuss with them about how you'll earn money and how you'll spend it in the future.

---From "I wish I could marry a man like this"

Don't be discouraged by people who look at you with prejudice and try to imitate other people's lives.
Just diligently hone your skills and show results regardless of what others say.
If you show results, even those who dislike you will want to join your hand.
If not, that's okay.
The sense of accomplishment from doing something well will boost your self-esteem and make you stronger.
And at least you will know.
That you can be successful in your own way without having to try to imitate others.
---From "Only you can set your limits"

Publisher's Review
A 22-year veteran analyst who is not discouraged by money
Money and Life Principles for a Daughter Who Wants to Live with Confidence


The author lost his mother when he was twenty-one.
Because my mother passed away suddenly while fighting malignant lymphoma.
After that, she had to spend her twenties in confusion and wandering.
Her mother's death made her think about 'life and death' from an early age and made her realize the truth of life that 'nothing lasts forever.'
So, even though I don't know how long I will live, I want to live without regrets as much as possible.
After that, she got married and had a daughter and a son. After joining Daishin Securities in 2002, she worked at Korea Investment & Securities and is currently working as an investment strategy manager at Shinyoung Securities Research Center.


But as time passed and I turned forty-six, I suddenly had that thought.
My mother passed away at exactly 46 years old, and I thought that she had lived a very short life.
What on earth was my mother thinking at the end?
Having felt her mother's absence at every crucial moment in her life, she feared that she might leave too soon and cause her daughter to experience the same pain.
But knowing that death always comes without warning, I decided to write down the stories I wanted to tell my daughter rather than putting them off until later, and so I started writing.

Things I've learned from working as an analyst for over 20 years, thoughts I've had from watching countless people become wealthy through stock and real estate investments, what it means to keep working as you get older, get married, and raise children, etc...
This book is a collection of stories she wrote, discarded, and rewrote over the years, telling her daughter what she wanted to tell her.
If my daughter starts her career and is confused about how to view money, how to earn money, and how to spend money, I hope this book will be of some help.


“If you don’t want to regret it after you turn 40, start learning about money as soon as possible.

“Ultimately, the money you have will secure your life.”


The author does not tell his only daughter to jump into investing and become rich right away.
However, women in their forties say that the biggest regret is 'not being able to save money', and they emphasize that regardless of marriage, they must achieve financial independence and diligently save money.
Because if you look at just one thing, forty is the prime of life.
It's a time when I'm financially stable, business partners are always looking out for me, and everything goes smoothly once I get through it. I'm very confident at work.
But at the same time, I feel a pang of sadness that this period will not last long.
You will soon realize that there will come a point where it will be difficult to increase your income any further.
This means that I feel a greater need for 'assets' to cushion the decline in cash flow and protect me.
So, there is a huge difference in both quantity and quality in the lives of those who have accumulated assets in some form and those who have not.


Moreover, we are now in an era of inflation where prices are rising rapidly.
We live in an era where everyone's salary is disappearing even though they are living diligently in their place. We live in an era where saving alone is not enough to protect against inflation, and even when salaries rise, they do not actually increase.

So the author says to his daughter:
If you don't want to regret after you turn 40, if you don't want to look shabby after you turn 40, you need to set basic principles for how you view money, how you earn money, and how you spend money, and live your life according to those principles so that you can live confidently without being discouraged by money.


“Monthly income of 3 million won,
Five years later, some people are on the path to wealth, while others are still struggling with money.
What makes the difference?”
- From the secrets of wealth that the rich don't tell you to practical investment methods in stocks and real estate.
Successful investing lessons that apply no matter how much you earn or how the world changes.


Over the past 20 years, the author has worked as an analyst and witnessed the rise of countless wealthy individuals, from those who became overnight millionaires to self-made billionaires who achieved success through business, to wealthy individuals who made their fortune through real estate or stock investments.
On the one hand, I have seen people who saved all their money and invested in stocks, only to lose it all and become poor overnight.


And she also made several investments in the process of saving money and sometimes making money and sometimes losing money.
Above all, I have worked in the securities industry for over 20 years and have vividly witnessed several bull and bear markets.
In the process, I naturally developed my own investment principles that did not change regardless of whether the market was good or bad.
So, the book contains investment methods that work regardless of how much you earn or how the world changes, from the secrets of wealth that the rich don't tell you to practical investment methods in stocks and real estate.


“Daughter, I hope that no matter what investment you make, you don’t lose as much of your hard-earned money as possible.
If you lose money, you will have to struggle for several more years to save up the lost seed money.
So, before you lose money on reckless investments, learn about money first.
So I'm going to teach you the basic principles of investing that apply regardless of whether the market is bullish or bearish.
These are principles I've learned over the past 20 years as an analyst, observing countless investors and going through my own trial and error.
If you can make these principles your own, you will be able to live proudly without being discouraged by money, no matter what anyone says.

Why You Should Study the Psychology of Money Before Investing

Why can't we sell losing stocks? People, eager to avoid losses, tend to quickly sell stocks that are actually gaining value and hold onto stocks that are losing value.
However, according to the '2022 Korea Wealth Report', which analyzed the financial behavior of wealthy Koreans by Hana Bank's Hana Financial Management Research Institute in 2022, wealthy people with financial assets worth more than 1 billion won were found to cut losses when stock prices fell by 15 percent.
The important thing is to sell the stock immediately, without asking any questions, when the price drops by 15 percent.
Otherwise, you already know that you will suffer greater losses due to loss aversion.
Therefore, before investing, it is a good idea to first establish the criteria for cutting losses.


The opposite is also true.
Of course, I would be happy if the return on the stock I invested in was more than 30%.
In such cases, many people leave their money alone with a complacent attitude, thinking, "If I leave it any longer, it will go up more." Then, one day, when they wake up, they will see that their account has plummeted.
So, unless your goal is value investing or long-term investing, you need to set an upper limit from the beginning, such as, "I will withdraw from the market after it rises by a certain percentage."
For reference, it is said that rich people sell when the price rises by 23% on average.


And when you are hungry, it is better not to press the buy or sell button on stocks.
Because if you don't get enough sleep or eat meals on time, your stress level will rise and you will be more likely to get stuck in a narrow mindset and make bad decisions while thinking, "I don't know what to do."
So when I'm tired and sleepy around 1 or 2 in the morning and I hit the sell button at a low price, someone else is buying that stock and making money.
So, when you are hungry, it is better to get up and eat some delicious food rather than pressing the buy or sell button.

In addition, the author uses various examples to sharply point out the numerous psychological errors and mistakes that people make in the process of saving and growing money, such as why rich people don't trust statistics from a behavioral economics perspective, why they should start investing with small amounts, why it's good to follow the 5 percent rule when spending money, and why they shouldn't make choices that will lose them even a single night of sleep.

“People seem rational and reasonable, but they are surprisingly not rational.
So, they are unable to sell the stocks that are losing money and hold on to them for years until the stocks become worthless, or they are unable to overcome their impatience and buy a house at the peak of their fortunes, becoming house poor.
But we all can make that mistake.
Therefore, to avoid making irreparable mistakes and regretting them, it is necessary to study the psychology of money before investing.”

What I want to say to people who ask, “Which stocks should I buy?”

There are people who talk about stocks or real estate as if they were 'speculation'.
There are surprisingly many people who ask, "What stocks should I buy?" but don't even know the difference between stocks and funds, and among those who complain about not knowing when they will be able to buy a house, there are surprisingly many who have never applied for a subscription before.

And when people invest in stocks or real estate, they usually only think about 'making money'.
I don't think 'I can lose money' with it.
So, when you actually invest and lose money, you are shocked.
The more money you invest, the more depressed you become and the more unable you are to do anything.
After suffering like that for about six months, fortunately, when the principal is recovered, he quickly gets all the money back and shakes his head and says, “I will never do anything like stocks again.”
But a few months later, the stock market improves and the stocks I sold start to rise in price, and I think, 'Oh, I shouldn't have sold them.
I feel like I took it off for nothing.
But I don't have the courage.
I'm worried that I'll lose money again.


However, the best way to pay the least tuition when investing is to start as soon as possible and gain various experiences with small amounts of money.
And through those experiences, you develop your investment acumen.
Otherwise, you could lose all of the 50 million won you've diligently saved up after turning 40 by investing it in stocks.
What's even more unfortunate is that even if you lose the same amount of money, it's harder to recover if you lose a large amount after you're over 40.
The tuition fees that must be paid are that much more expensive and burdensome.
The author says:


“Daughter, fortunately, you still have plenty of time left before you turn forty.
What this means is that starting to invest now and losing 500,000 won may be the cheapest tuition.
So, start investing as soon as possible and gain experience.
And no matter what happens, never leave the investment market.
“When there are a lot of good things on the market, that’s when everyone else leaves.”

“Don’t Make These Mistakes When Saving Money”
50 Most Realistic Advice About Money and Life


When saving money, you can lose people if you try to save on condolence money. If you're going to resign, save at least six months' worth of salary and use it. When you make a mistake, the important thing is not to ignore it. Be a person with a good attitude rather than a smart person. You don't have to try hard to become friends with people you don't like, but never show it. I hope you marry a man you can talk about money with. Having worked as an analyst for over 20 years, she shares her know-how on becoming a director in the securities industry, where women are very rare, and gives the most realistic advice on life and human relationship skills.
That's why Kim Hyo-jin, former head of the macro team at KB Securities Research Center, commented, "This book is all the more welcome because it's rare to find a female mentor who can give such realistic advice on money and life, not only in Korea but also around the world."
GOODS SPECIFICS
- Date of issue: May 22, 2023
- Page count, weight, size: 312 pages | 454g | 145*217*18mm
- ISBN13: 9791190538572
- ISBN10: 1190538571

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