Speaking Classes That Change Your Destiny
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Description
Book Introduction
“How you speak determines your life.”
University of Rochester School of Business ranked first in course evaluations for two consecutive years.
The success secrets of global corporate rookies: the alchemy of unconditional communication.
Highly recommended by Professor Jeong Jae-seung, Professor Kim Ik-han, and announcer Lee Geum-hee
Is there anyone who has not suffered losses because of words, experienced conflict because of words, or been worried because of words?
Everyone has probably wished at least once, 'I wish I were a better speaker.'
However, due to problems such as an introverted personality, a small voice, and an inability to communicate coherently, they often become discouraged and give up, believing that they have no talent for speaking.
Professor Youngsun Lee, a professor at the University of Rochester and a professional communications expert, is renowned for his innovative approach to overcoming the fear of speaking and building confidence.
She says that anyone, regardless of their innate personality or circumstances, can achieve remarkable growth in a short period of time by learning and practicing a few skills.
This is something she has personally experienced while teaching students for over a decade.
Students who were once afraid and hesitant to speak in front of others have developed excellent communication skills through her classes and are now working as key talents at global companies such as Google, Tesla, Meta, and Amazon.
Rookies at global companies say, "If it weren't for Professor Lee Young-sun's class, I wouldn't have gotten a job or been promoted," and cite her speaking class as the lecture that had a decisive influence on their success.
Thanks to strong student support, her class has been ranked #1 in the University of Rochester School of Business Administration's course evaluations for two consecutive years and has been recognized as an outstanding course four times.
"Speaking Classes that Change Your Destiny" is Professor Lee Young-seon's first book that culminates his expertise.
This book contains Professor Lee Young-sun's insights and practical, field-tested methods, including practical interview know-how that helped his students become global talents with salaries in the hundreds of millions, how to make a good first impression, speaking strategies in the workplace, and how to quickly improve speaking skills.
Professor Kim Ik-han, a historian and author of “The Giant’s Notes,” said, “I thought it would be different if Professor Lee Young-seon wrote it.
After reading the book, I was able to say that my prediction was right on the mark. “This book will help readers grow into professional speakers who speak with love.”
He also strongly recommended it, saying, “It’s very natural and seems to seep in easily.”
Creator Cosmogina also said, “This book will teach readers some very important life cheat keys.
And through this book, you will realize that ‘speaking’ is not just a skill, but a powerful tool to change your life.”
"Speaking Class: Changing Your Destiny" will provide practical solutions and profound insights to those struggling with speaking and communication, especially those struggling with business communication.
University of Rochester School of Business ranked first in course evaluations for two consecutive years.
The success secrets of global corporate rookies: the alchemy of unconditional communication.
Highly recommended by Professor Jeong Jae-seung, Professor Kim Ik-han, and announcer Lee Geum-hee
Is there anyone who has not suffered losses because of words, experienced conflict because of words, or been worried because of words?
Everyone has probably wished at least once, 'I wish I were a better speaker.'
However, due to problems such as an introverted personality, a small voice, and an inability to communicate coherently, they often become discouraged and give up, believing that they have no talent for speaking.
Professor Youngsun Lee, a professor at the University of Rochester and a professional communications expert, is renowned for his innovative approach to overcoming the fear of speaking and building confidence.
She says that anyone, regardless of their innate personality or circumstances, can achieve remarkable growth in a short period of time by learning and practicing a few skills.
This is something she has personally experienced while teaching students for over a decade.
Students who were once afraid and hesitant to speak in front of others have developed excellent communication skills through her classes and are now working as key talents at global companies such as Google, Tesla, Meta, and Amazon.
Rookies at global companies say, "If it weren't for Professor Lee Young-sun's class, I wouldn't have gotten a job or been promoted," and cite her speaking class as the lecture that had a decisive influence on their success.
Thanks to strong student support, her class has been ranked #1 in the University of Rochester School of Business Administration's course evaluations for two consecutive years and has been recognized as an outstanding course four times.
"Speaking Classes that Change Your Destiny" is Professor Lee Young-seon's first book that culminates his expertise.
This book contains Professor Lee Young-sun's insights and practical, field-tested methods, including practical interview know-how that helped his students become global talents with salaries in the hundreds of millions, how to make a good first impression, speaking strategies in the workplace, and how to quickly improve speaking skills.
Professor Kim Ik-han, a historian and author of “The Giant’s Notes,” said, “I thought it would be different if Professor Lee Young-seon wrote it.
After reading the book, I was able to say that my prediction was right on the mark. “This book will help readers grow into professional speakers who speak with love.”
He also strongly recommended it, saying, “It’s very natural and seems to seep in easily.”
Creator Cosmogina also said, “This book will teach readers some very important life cheat keys.
And through this book, you will realize that ‘speaking’ is not just a skill, but a powerful tool to change your life.”
"Speaking Class: Changing Your Destiny" will provide practical solutions and profound insights to those struggling with speaking and communication, especially those struggling with business communication.
- You can preview some of the book's contents.
Preview
index
Recommendation
Entering
Chapter 1 You Can Speak Well Too
How a late-blooming international student in his 30s became a speech professor in the US.
64 rejections and a 65th chance
The decisive moment for the "hard workers" earning a starting salary of 200 million won
What is interactive speaking?
The biggest obstacle in Korean speaking is 'this'
The Secret to Engaging Speaking
A strategy that possesses ethos, logos, and pathos
Chapter 2: Make a Good First Impression
4 Crucial Factors That Determine Your Success in an Interview
5 Expressions That Will Make Your Interview "Fool" Within the First Minute
The easiest self-introduction in the world
The Art of Small Talk: How to Lead a Conversation Effectively
3 Interview Strategies That Helped Students Earn Million-Dollar Salaries
Chapter 3: Speak Like a Professional
Speaking up to protect me at work
Speaking Strategies by Position
How to organize your thoughts with keywords
Five Differences Between a "Workaholic" and an "Email"
3 Strategies for Successful Meetings
The art of making a request that works 100%
4 Ways to Apologize Like a Professional
How to give feedback without making the other person feel bad
A strategy to get what you want warmly
Chapter 4: The Structure of a Speech That Gets Through
7 Openings That Will Captivate Your Audience in 3 Seconds
The huge difference between hearing something knowingly and hearing something without knowing
How to make my argument logical
Special know-how to create memorable key messages
“That’s all, any questions?” is enough!
Chapter 5: Speech and Visuals, Conveying Speech
There are strategies to keep people focused even when their voices are small.
A pace of speech that is neither too fast nor too slow
The pitch of a sound that determines the image of a message
A magic that makes even a dazed person focus in just 3 seconds.
Habitual language: If you just fix this, you'll speak twice as well.
Eye Contact: The Most Powerful Tool for Conveying Sincerity
How to look confident in 1 second: Smile
6 Visuals to Bring Your Message to Life
Chapter 6: Practical Preparation and Mindset that Determine Successful Speaking
Strategies for Answering Audience Questions Wisely
How to overcome presentation anxiety and fear
Never try to memorize it
8-Step Strategy for a Successful Presentation
Effective Presentation Rehearsal Strategies
Don't try to be 'perfect'; try to 'connect'.
Going out
reference book
Entering
Chapter 1 You Can Speak Well Too
How a late-blooming international student in his 30s became a speech professor in the US.
64 rejections and a 65th chance
The decisive moment for the "hard workers" earning a starting salary of 200 million won
What is interactive speaking?
The biggest obstacle in Korean speaking is 'this'
The Secret to Engaging Speaking
A strategy that possesses ethos, logos, and pathos
Chapter 2: Make a Good First Impression
4 Crucial Factors That Determine Your Success in an Interview
5 Expressions That Will Make Your Interview "Fool" Within the First Minute
The easiest self-introduction in the world
The Art of Small Talk: How to Lead a Conversation Effectively
3 Interview Strategies That Helped Students Earn Million-Dollar Salaries
Chapter 3: Speak Like a Professional
Speaking up to protect me at work
Speaking Strategies by Position
How to organize your thoughts with keywords
Five Differences Between a "Workaholic" and an "Email"
3 Strategies for Successful Meetings
The art of making a request that works 100%
4 Ways to Apologize Like a Professional
How to give feedback without making the other person feel bad
A strategy to get what you want warmly
Chapter 4: The Structure of a Speech That Gets Through
7 Openings That Will Captivate Your Audience in 3 Seconds
The huge difference between hearing something knowingly and hearing something without knowing
How to make my argument logical
Special know-how to create memorable key messages
“That’s all, any questions?” is enough!
Chapter 5: Speech and Visuals, Conveying Speech
There are strategies to keep people focused even when their voices are small.
A pace of speech that is neither too fast nor too slow
The pitch of a sound that determines the image of a message
A magic that makes even a dazed person focus in just 3 seconds.
Habitual language: If you just fix this, you'll speak twice as well.
Eye Contact: The Most Powerful Tool for Conveying Sincerity
How to look confident in 1 second: Smile
6 Visuals to Bring Your Message to Life
Chapter 6: Practical Preparation and Mindset that Determine Successful Speaking
Strategies for Answering Audience Questions Wisely
How to overcome presentation anxiety and fear
Never try to memorize it
8-Step Strategy for a Successful Presentation
Effective Presentation Rehearsal Strategies
Don't try to be 'perfect'; try to 'connect'.
Going out
reference book
Detailed image
Into the book
It's okay if it's not perfect.
Rather, that sight brings compassion, encouragement, and support.
Just knowing what I know now could be of help to someone.
In fact, I don't even need to expect anyone to cheer me on.
I have to believe in myself the most.
If you are hesitant to stand in front of others because of perfectionism or fear of others' opinions or judgments, start telling yourself this today.
“I love myself just the way I am.
“It’s okay if it’s not perfect.”
--- From "The biggest obstacle in Korean speaking is 'this'"
Indra Nooyi, former CEO of PepsiCo, once said, “Communication is everything in leadership.”
A leader's communication skills depend on whether he or she can present the organization's direction and communicate it clearly.
This is because the leader is the person who thinks most intensely about the organization's vision and goals.
There is no need to speak at length.
If you look at the speeches of many leaders, most of them are composed of short sentences.
It is more important that it is easy for people to understand and that your core message is clearly expressed.
--- From "Speaking Strategies by Position"
Many office workers feel pressured to express their opinions in meetings because they want to convey their thoughts perfectly from beginning to end.
Then, you will waste time rehearsing everything in your head from the first word to the last, and it is easy to miss the timing to speak.
By simply jotting down keywords and speaking based on them, you can not only convey your thoughts with impact, but also convey a positive image to the other person, suggesting, "That person is prepared for meetings." This is a win-win situation.
--- From "How to Organize Your Thoughts with Keywords"
Why is the last word in a presentation so important? Because it has a profound impact on how the audience remembers the presentation.
At the end of a presentation, the audience is left with a final impression of the speaker and his message, and this final impression is usually formed by the speaker's last words.
So how can you create a memorable and memorable ending for your audience? There are several ways to do this: reiterate the key points, conclude with a thank-you note, or reveal your future aspirations.
But when you can't think of anything, there's a simple and effective way: to 'recycle' the opening content.
--- From "That's it, any questions?"
Connection over perfection.
The key to speaking is letting go of the desire to appear perfect and having a genuine desire to connect with the other person.
This may not only be a way to talk, but also a clue to solving problems such as conflicts and disconnections in human relationships.
--- From "Don't try to be 'perfect', try to 'connect'"
We don't need to be anyone else.
You don't have to speak like a fluent announcer, a successful businessman, or a natural orator.
A real speech is one where you can express yourself in your own way, using your own voice.
Speech is not a tool to show off your superiority, but a process of courage and self-discovery to bring your story out into the world to empathize and connect with people.
That's what it means to be truly good at talking.
This is exactly what I wanted to convey through this book.
Now let's start speaking like ourselves.
Let's share my thoughts, my voice, my story with the world.
More than anyone else, we can all speak well.
Now it's time to send your own message to the world.
Rather, that sight brings compassion, encouragement, and support.
Just knowing what I know now could be of help to someone.
In fact, I don't even need to expect anyone to cheer me on.
I have to believe in myself the most.
If you are hesitant to stand in front of others because of perfectionism or fear of others' opinions or judgments, start telling yourself this today.
“I love myself just the way I am.
“It’s okay if it’s not perfect.”
--- From "The biggest obstacle in Korean speaking is 'this'"
Indra Nooyi, former CEO of PepsiCo, once said, “Communication is everything in leadership.”
A leader's communication skills depend on whether he or she can present the organization's direction and communicate it clearly.
This is because the leader is the person who thinks most intensely about the organization's vision and goals.
There is no need to speak at length.
If you look at the speeches of many leaders, most of them are composed of short sentences.
It is more important that it is easy for people to understand and that your core message is clearly expressed.
--- From "Speaking Strategies by Position"
Many office workers feel pressured to express their opinions in meetings because they want to convey their thoughts perfectly from beginning to end.
Then, you will waste time rehearsing everything in your head from the first word to the last, and it is easy to miss the timing to speak.
By simply jotting down keywords and speaking based on them, you can not only convey your thoughts with impact, but also convey a positive image to the other person, suggesting, "That person is prepared for meetings." This is a win-win situation.
--- From "How to Organize Your Thoughts with Keywords"
Why is the last word in a presentation so important? Because it has a profound impact on how the audience remembers the presentation.
At the end of a presentation, the audience is left with a final impression of the speaker and his message, and this final impression is usually formed by the speaker's last words.
So how can you create a memorable and memorable ending for your audience? There are several ways to do this: reiterate the key points, conclude with a thank-you note, or reveal your future aspirations.
But when you can't think of anything, there's a simple and effective way: to 'recycle' the opening content.
--- From "That's it, any questions?"
Connection over perfection.
The key to speaking is letting go of the desire to appear perfect and having a genuine desire to connect with the other person.
This may not only be a way to talk, but also a clue to solving problems such as conflicts and disconnections in human relationships.
--- From "Don't try to be 'perfect', try to 'connect'"
We don't need to be anyone else.
You don't have to speak like a fluent announcer, a successful businessman, or a natural orator.
A real speech is one where you can express yourself in your own way, using your own voice.
Speech is not a tool to show off your superiority, but a process of courage and self-discovery to bring your story out into the world to empathize and connect with people.
That's what it means to be truly good at talking.
This is exactly what I wanted to convey through this book.
Now let's start speaking like ourselves.
Let's share my thoughts, my voice, my story with the world.
More than anyone else, we can all speak well.
Now it's time to send your own message to the world.
--- From "Going Out"
Publisher's Review
“The difference in words makes the difference in life.”
Improving communication skills in a short period of time
The University of Rochester's Best Speaking Class
Professor Lee Young-sun is an expert in professional communication, a field that combines public speaking and business communication, and has been teaching speaking at the University of Rochester in the United States for over 10 years.
Her class is a required course for all business school master's degree students, and she is famous for helping students achieve remarkable growth in a short period of time and advance to global companies such as Google, Tesla, Meta, and Amazon.
Graduates unanimously agree that Professor Lee Young-sun's class was the secret to their success.
The professional communication skills I learned from her became a powerful weapon that helped me appeal to others and captivate them.
She says that the basics of speaking well are to clearly know the purpose of speaking and to place the center of gravity on the other person, not on yourself.
For example, speaking at a company year-end party is easier if you think about the purpose of the event as 'to recognize and thank coworkers, seniors, and juniors for their hard work throughout the year.'
The mindset of 'I have to speak well' or 'I have to avoid being caught by the other person' can easily come back as pressure and ruin your speech.
Rather than this, if you approach it with the mindset of 'I need to be helpful to the other person' and 'I am grateful that the other person listens to me', the burden of speaking will be reduced and the message will be conveyed sincerely.
With this mindset, if you learn how to logically structure your speech and deliver it effectively, your professional communication skills will improve rapidly.
"Speaking Class that Changes Destiny" systematically covers this mindset, as well as how to logically organize thoughts, convey them impressively, and move the hearts of others.
How to get an interview for a salary in the hundreds of millions
Speaking etc. to protect me at work
Communication know-how that can be applied immediately in real life
"Speaking Classes That Change Your Destiny" offers realistic and practical methods that can be applied immediately in real life.
It's packed with essential business know-how, including interview tips that helped students earn millions of dollars, techniques for communicating professionally in the workplace, and ways to quickly improve presentation skills.
For example, in an interview, you can give a concise and clear impression by answering questions with set answers in the format of a parenthesis, and answering questions about the interviewee's experience in the order of 'Situation-Task-Action-Result'.
It is a structured story that tells how a task was solved in a certain situation, what results were achieved, and what was realized.
Additionally, in business meetings, self-introductions that share objective information relevant to your field of expertise will help you gain the other person's favor.
You can make a good impression on the other person by presenting your information in the present-past-future order, such as your name, job or role, and your most important achievements or areas of expertise.
When giving feedback to coworkers or juniors, it's easy to get offended because we tend to perceive negative messages as attacks on ourselves.
At this time, by appropriately utilizing plus-plus feedback that mentions what the other person should do better in the future rather than pointing out past mistakes, and PIP feedback that mentions what the other person needs to improve between positive messages, you can accurately convey the message you want without hurting the other person.
“Don’t try to be ‘perfect,’ try to be ‘connected.’”
Moving the other person's heart
The beginning of speaking your true self
Professor Lee Young-seon says the biggest reason people feel burdened when speaking is 'perfectionism.'
The desire to do well, the desire not to be caught by the other person, and the desire to think about what the other person thinks of me are the biggest factors that hinder speaking and communication.
She emphasizes that true communication begins when you focus on connecting with the other person rather than trying to be perfect.
Connection over perfection.
The key to speaking is letting go of the desire to appear perfect and having a genuine desire to connect with the other person.
This may not only be a way to talk, but also a clue to solving problems such as conflicts and disconnections in human relationships.
_From “Don’t try to be ‘perfect’, try to ‘connect’”
Professor Lee Young-seon was not well-versed in words from the beginning either.
Because of his introverted personality, he felt a lot of pressure to speak, such as in graduate school research presentations and work presentations, and it even kept him up at night.
Then, while studying abroad in the United States, I took a public speaking class and opened my eyes to speaking.
I realized that it wasn't that I didn't have the talent, but that I just didn't know how to do it, and that anyone can become a good speaker if they know how.
He later studied public speaking and professional communication, becoming an expert and educator in the field.
With the sole intention of helping readers who, like myself in the past, have difficulty speaking because they do not know how, I have concentrated my expertise and know-how into the 『Speaking Class that Changes Destiny』.
The book is full of insights, know-how, and warm advice about speaking.
Speech is not a tool to show off your superiority, but a process of courage and self-discovery to bring your story out into the world to empathize and connect with people.
That's what it means to be truly good at talking.
Now, let's follow the guidance of the "Speaking Class that Changes Destiny" and start speaking in a way that is truly your own, and that connects sincerely with others.
Improving communication skills in a short period of time
The University of Rochester's Best Speaking Class
Professor Lee Young-sun is an expert in professional communication, a field that combines public speaking and business communication, and has been teaching speaking at the University of Rochester in the United States for over 10 years.
Her class is a required course for all business school master's degree students, and she is famous for helping students achieve remarkable growth in a short period of time and advance to global companies such as Google, Tesla, Meta, and Amazon.
Graduates unanimously agree that Professor Lee Young-sun's class was the secret to their success.
The professional communication skills I learned from her became a powerful weapon that helped me appeal to others and captivate them.
She says that the basics of speaking well are to clearly know the purpose of speaking and to place the center of gravity on the other person, not on yourself.
For example, speaking at a company year-end party is easier if you think about the purpose of the event as 'to recognize and thank coworkers, seniors, and juniors for their hard work throughout the year.'
The mindset of 'I have to speak well' or 'I have to avoid being caught by the other person' can easily come back as pressure and ruin your speech.
Rather than this, if you approach it with the mindset of 'I need to be helpful to the other person' and 'I am grateful that the other person listens to me', the burden of speaking will be reduced and the message will be conveyed sincerely.
With this mindset, if you learn how to logically structure your speech and deliver it effectively, your professional communication skills will improve rapidly.
"Speaking Class that Changes Destiny" systematically covers this mindset, as well as how to logically organize thoughts, convey them impressively, and move the hearts of others.
How to get an interview for a salary in the hundreds of millions
Speaking etc. to protect me at work
Communication know-how that can be applied immediately in real life
"Speaking Classes That Change Your Destiny" offers realistic and practical methods that can be applied immediately in real life.
It's packed with essential business know-how, including interview tips that helped students earn millions of dollars, techniques for communicating professionally in the workplace, and ways to quickly improve presentation skills.
For example, in an interview, you can give a concise and clear impression by answering questions with set answers in the format of a parenthesis, and answering questions about the interviewee's experience in the order of 'Situation-Task-Action-Result'.
It is a structured story that tells how a task was solved in a certain situation, what results were achieved, and what was realized.
Additionally, in business meetings, self-introductions that share objective information relevant to your field of expertise will help you gain the other person's favor.
You can make a good impression on the other person by presenting your information in the present-past-future order, such as your name, job or role, and your most important achievements or areas of expertise.
When giving feedback to coworkers or juniors, it's easy to get offended because we tend to perceive negative messages as attacks on ourselves.
At this time, by appropriately utilizing plus-plus feedback that mentions what the other person should do better in the future rather than pointing out past mistakes, and PIP feedback that mentions what the other person needs to improve between positive messages, you can accurately convey the message you want without hurting the other person.
“Don’t try to be ‘perfect,’ try to be ‘connected.’”
Moving the other person's heart
The beginning of speaking your true self
Professor Lee Young-seon says the biggest reason people feel burdened when speaking is 'perfectionism.'
The desire to do well, the desire not to be caught by the other person, and the desire to think about what the other person thinks of me are the biggest factors that hinder speaking and communication.
She emphasizes that true communication begins when you focus on connecting with the other person rather than trying to be perfect.
Connection over perfection.
The key to speaking is letting go of the desire to appear perfect and having a genuine desire to connect with the other person.
This may not only be a way to talk, but also a clue to solving problems such as conflicts and disconnections in human relationships.
_From “Don’t try to be ‘perfect’, try to ‘connect’”
Professor Lee Young-seon was not well-versed in words from the beginning either.
Because of his introverted personality, he felt a lot of pressure to speak, such as in graduate school research presentations and work presentations, and it even kept him up at night.
Then, while studying abroad in the United States, I took a public speaking class and opened my eyes to speaking.
I realized that it wasn't that I didn't have the talent, but that I just didn't know how to do it, and that anyone can become a good speaker if they know how.
He later studied public speaking and professional communication, becoming an expert and educator in the field.
With the sole intention of helping readers who, like myself in the past, have difficulty speaking because they do not know how, I have concentrated my expertise and know-how into the 『Speaking Class that Changes Destiny』.
The book is full of insights, know-how, and warm advice about speaking.
Speech is not a tool to show off your superiority, but a process of courage and self-discovery to bring your story out into the world to empathize and connect with people.
That's what it means to be truly good at talking.
Now, let's follow the guidance of the "Speaking Class that Changes Destiny" and start speaking in a way that is truly your own, and that connects sincerely with others.
GOODS SPECIFICS
- Date of issue: December 12, 2024
- Page count, weight, size: 296 pages | 376g | 140*200*18mm
- ISBN13: 9788901290669
- ISBN10: 8901290669
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