If you want to get rich, don't work hard, change your 'brain'
A hot new book that's causing a stir in the self-improvement market!

Most self-help books encourage you to practice productive behaviors like, "Work hard at your job," "Get up early in the morning," and "Be kind to everyone."
Or, it requires maintaining an attitude such as 'take everything positively' or 'be grateful for each day'.
But this is wrong.
No amount of self-improvement can make us successful.
The self-improvement actions we have practiced so far have actually been traps that have kept us from succeeding.
The reason is that we've only "acted" without changing our "brains." The author, an expert in NLP (Neuro-Linguistic Programming), reveals that no matter how much we self-develop and work hard, if our brains remain impoverished, we can never achieve success.
Furthermore, it emphasizes the fact that the 'efforts' we make even when we don't want to do them further damage our brains.
The more we struggle to acquire wealth, the further we move away from it.

This book raises a question that challenges the very foundations of the self-improvement industry.
But the alternative is simple and clear.
The only way we can change our brain and succeed is through 'thinking'.
Only the imagination of making money and becoming rich, of getting what we want, can change our brain.
This book overturns all the self-development common sense you knew and presents a way to achieve true success.
From the moment you open the first page, you will discover the truth about success you never knew before.
At the same time, you will vividly feel that your brain is changing.
I hope you experience this miraculous experience firsthand.

The brain changes according to the 'basic assumptions' that are embedded in your unconscious.
A basic premise is a point that our brain focuses on and mulls over when we act or think, regardless of our will.
If you repeat actions based on the premise that 'making money is difficult', you will have a 'brain that can only make money with difficulty'.
I don't see an easy way to make money for that kind of person.
If you think, 'It's hard now, but everything will be okay later,' then you have a brain that 'takes hardships now for granted.'
If you have the basic premise that 'I have to do my best to succeed,' then situations will come to you where you have to keep doing your best.
Even if the actual objective situation is not like that, your brain perceives the current situation as one in which you must do your best.
--- From "Chapter 1: The Illusion of Failure Due to Lack of Effort"

The only weapon humans had to survive against harsh nature and dangerous beasts was 'thought'.
Before the advent of civilization, most of the thoughts humans had were related to survival.
That's why our brains have evolved to make the judgment that 'what we think about often is related to survival.'
The primitive people of the Ice Age continued to think about the cold natural environment that tormented them.
As a result, the brain came to think that it was important for survival and used energy to create a warm living environment.
Also, primitive people continued to think about securing food.
As a result, the brain came to believe that it was important for survival and allocated energy to creating effective hunting tools.
In this way, the brain has evolved to consider continuous thinking as important for survival and to focus all its energy and thinking power on things that are important for survival.
If you understand these points, you will understand that you need to think about it repeatedly whenever you want to do anything outside of exercise.

--- From "Chapter 2: The Brain That Controls Our Behavior"

Microsoft founder Bill Gates is known to read a lot of books.
However, if you see this and think, 'I have to read a lot of books to be successful,' then you have a poor brain.
Gates didn't become successful by reading books, he just used them to get information when he needed it.
When your mind is filled with success, necessary information will keep appearing.
Such people naturally seek out related books.
Gates is an avid reader, but reading is not the secret to his success.
You may have gotten ideas for success from reading.
However, it is difficult to explain the actions of seeing opportunities, meeting people, and approaching success as 'because I read.'
Gates' mind was full of thoughts about creating a personal computer.
That's how his brain was programmed and helped him achieve success.
The bottom line is that it's not that you have to read books to be successful, but rather that successful people tend to read a lot of books because they need a lot of information.
--- From "Chapter 3: Traps That Hinder Success"

If you change your brain with the thoughts you want for a long time, your attitude towards life will change.
It's hard to care about things other than what you want.
I often forget to wash, forget to eat, and am often late for appointments with friends.
Failure is not very noticeable to these people.
Some people don't even realize that they have failed.
Even if you recognize that you have failed, you do not have the space to look at your failure emotionally.
It might be said that we turn a blind eye to failure.
Instead, in the midst of failure, new things begin to emerge.
I experience different types of opportunities being seized that are related to what I want.
Eventually, we unconsciously come to see failure as a good thing that gives us the feedback we need to achieve what we want.
--- From "Chapter 5: The Principle of Changing Life"

Each self constantly drives our minds to lead our lives as it wishes.
At the same time, it confuses the mind by criticizing the other person's ego.
Think about when you decided to go on a diet.
As soon as the 'self that thinks I need to go on a diet' starts to speak up, the 'self that thinks I want to eat food' starts to insist that I eat food.
‘It’s hard to starve,’ ‘It’s hard to socialize when you’re on a diet,’ ‘I can’t even sleep because I’m hungry,’ these are the words that keep ringing in my head.
Then you'll be hungry before you even start dieting.
In a state where different egos are fighting each other like this, it is not easy to achieve what you want.

--- From "Chapter 7 NLP Techniques for Controlling the Mind"