PART 1. AI (Artificial Intelligence) Era: Designer Survival Guide

1. Starting a Generative AI Design Work: Ideas and Concepts

01 Work Innovations Brought About by AI Technology
02 Changes in Designers' Workstyles and the Emergence of New Design Tools
ㆍFast and efficient image creation
ㆍGenerating various images based on vast data ㆍTools that stimulate ideas
03 Application of Generative AI in Various Design Fields
ㆍGraphic design ㆍWeb app design ㆍAdvertising design ㆍProduct design
04 Ideas and concepts that will become increasingly important

2 We have design thinking capabilities!

01 Why Design Thinking is Becoming Important in the AI ​​Era
A human-centered approach through empathy and fostering creativity and collaboration
ㆍPrototype and testing
02 What is Design Thinking?
03 The Design Thinking Process Through Case Studies
ㆍ1 Empathize ㆍDefine the problem ㆍGenerate an idea ㆍCreate a prototype ㆍVerify

3. Design is the Ultimate Solution! Combining AI and Design Thinking

01 Empathizing with Generative AI
02 Defining the Problem with Generative AI
03 Generating Ideas and Prototyping with Generative AI

PART2.
Design Time, AI Image Generation

1 How Designers Use AI to Conduct Market Research

01 Customer Data Analysis Using ChatGPT
ㆍStep 1.
Proposing a Data Analyst Role in ChatGPT ㆍtep 2.
Communicate what you want to analyze 042
02 Design Trend Analysis Using Gemini
ㆍStep 1.
Gemini Trend Analyst Suggestion ㆍtep 2.
Request a trend analysis

2. Creating Personas to Understand Your Customers

01 Creating Customer Personas Using ChatGPT
ㆍStep 1.
Before creating a persona, set up ChatGPT ㆍStep 2.
Creating a persona
ㆍStep 3.
Asking questions to the extracted persona

3 Ideas! Developing AI Design Concepts

4 Using the Midjourney Toolkit for AI Image Generation

01 Various image-generating AI
02 Midjourney: AI that creates images from text
ㆍMid-Journey Rate Plan
03 Understanding Discord
04 The Basics of Prompts: Let Your Imagination Run Wild
ㆍConnect to the Discord server and enter the prompt.
ㆍSave the image ㆍLearn the formula for creating a prompt
ㆍPrompt suggested by Midjourney: /describe ㆍCommand simplification: /shorten
ㆍImage composition: /prefer remix ㆍMultiple image composition: /blend

5 Rules for Writing Prompts: Detailed Creativity

01 Adjusting parameters
ㆍAspect ratio: - -aspect, - -ar ㆍRemoval: - -no ㆍChaos: - -Chaos
ㆍImage quality settings: - -quality, - -q ㆍImage unique number: - -seed
ㆍStyle Emphasis: - -stylize,- -s ㆍMidjourney Version Conversion: - -version, - -v
ㆍAnimation Style: - -niji ㆍPattern: - -tile ㆍAnimation: - -video
Experimental images: - -weird, - -w Continuing work: - -repeat, - -r
ㆍApply image weights: - -iw ㆍApply prompt weights

6. Creating Midjourney Prompts with ChatGPT

01 Writing a Midjourney Prompt with ChatGPT 1
02 Writing a Midjourney Prompt with ChatGPT 2

PART3.
Practical AI Design Production Guided by a Practical Designer

PROJECT | Recover design for a novel reinterpreting Gauguin's work

1 Empathize Build rapport with a new virtual reader
01 Proposing a role as a public relations manager for a publishing company
02 Checking out new readers of the novel "The Moon and Sixpence"
Request detailed information about a persona
2 Defining the Problem Clarifying the Problem through Questions
3. Reinterpreting the idea of ​​the work and establishing the cover design concept
01 I need a creative assistant!
02 How to create a cover concept that will capture attention?
03 Summarize and convey the key concepts shared with ChatGPT.
04 How would you best reinterpret Gauguin's work?
4. Quickly discover Gauguin's diverse works using AI to create prototypes.
5. Verification: Redesigning the cover in Gauguin's style
01 Generating AI images based on the Gauguin self-portrait concept
02 Designing the Cover 115
03 Complete the cover mockup design

PROJECT | Packaging and wine label design that conveys the brand's story.

1. Empathize with AI and conduct market research from the comfort of your own home.
01 Proposing a Marketing Manager role for a mainstream company
02 Who are the customers who like apple wine?
2 Defining the Problem: Discovering the Real Problem Like an Explorer
3. Come up with a unique concept for your specialty
01 I need an advisor to give me advice!
02 How can we create a product concept that creates a special experience?
03 Creating a Specialty Concept by Blending Keywords
04 Find your design concept: the stage where creativity and passion shine brightest.
4. Creating a Prototype: Creating a Botanical Illustration Style Draft
5. Design a Pop Art-Style Apple Wine Label
01 Creating classic and vintage AI images
02 Designing an Apple Wine Label
03 Finalizing the label design with a mockup

PROJECT | Invitation Design Using 3D Typography

1 Empathy The first step to moving the hearts of participants is empathy.
01 Proposing a role for a corporate ESG manager
02 Who will attend the ESG seminar?
2. Define the problem. Analyze the data collected in the empathy stage.
3. Idea Generation: Idea Generation for a Successful Seminar
01 We need an assistant to help with the seminar!
02 How can I create a seminar concept that will encourage participation?
03 Organize and convey the concepts derived from problem definition.
04 Expressing the concept with typography on the invitation
4. Creating Prototypes: Extracting Various Typography with AI
5. Designing an eco-friendly typography invitation
01 Generating AI Images of Eco-Friendly Designs
02 Designing a Seminar Invitation
03 Finalizing the invitation design with a mockup

PROJECT | Designing a transportation card that lets you enjoy Seoul's landmarks in one day.

1 Empathize and understand from the user's perspective
01 Proposing a role as a card company brand content manager
02 What are foreign tourists visiting Korea interested in?
2 Defining the Problem Defining the Problem from a User-Centered Perspective
3. Brainstorming: Finding a concept for a special experience
01 I need an advisor to give me advice!
02 Creating a personalized product concept
03 Creating a design concept that expresses an implicit message
04 Creating design concepts that break stereotypes and explore new possibilities
4. Creating a Prototype Creating a Traditional Culture Design Prototype
5. Designing a transportation card by visualizing landmarks for verification
01 Creating AI Images of Korean Landmarks
02 Designing a Transportation Card Using Clay Techniques
03 Applying calligraphy to transportation card design
04 Finalizing the Transportation Card Design with a Mockup

PROJECT | Spring Botanical Garden Exhibition Poster Design to Encourage Participation

1. Creating a culture that encourages visits to botanical gardens
01 Propose a role as a planning manager for the botanical garden planning team.
02 Who will be looking for the spring flower planning space?
ㆍDigging into detail about persona
2 Defining the Problem Finding Inspiring Keywords for an Attractive Exhibition
3. Brainstorming Design Concepts with Spring Flower Stories
01 Be my advisor so I can come up with new ideas!
02 What kind of concept can be used to create a space with a story?
03 Organize roles and find core design concepts
04 Discover detailed concepts that match the flowers
4. Building a Prototype: Testing Vivid Flower Images with AI
5. Design a poster for a spring exhibition
01 Creating AI images with the concept of a secret garden
02 Editing images and designing information
03 Finalizing the poster design with a mockup

PROJECT | Sweet Bakery Cafe Branding Design

1 Empathize Empathize with your customers for a special experience.
01 Proposing a role as a strategy team manager at a consulting firm
02 Who are the customers looking for Mont Blanc desserts?
2 Defining the Problem Finding the problem to create a successful brand
3. Brainstorming Finding a Friendly and Iconic Logo Design Concept
01 I need an advisor to give me advice!
02 How can we create a product concept that provides a special experience?
03 Creating a friendly and warm bakery cafe logo
04 Finding a Brand Logo Design Concept that Embraces Symbolism
4. Create prototypes and meet various characters with AI.
5. Design a vintage logo using line illustration characters.
01 Create AI images with cute and unique character concepts
02 Designing a brand logo using characters
03 Finalizing your branding design with a mockup

PROJECT | Enchanting patterns that call for purchase: Nordic tableware packaging design

1. Find customers who prefer Nordic tableware.
01 Proposing a marketing manager role for a Nordic tableware shop
02 Who are the main customers who use Nordic tableware?
Find key selling points that appeal to your persona.
2 Defining the Problem Approaching a Virtual Customer in an Attractive Way
3. Brainstorming: Finding a design concept that captures the beauty of Nordic tableware.
01 I need an advisor who can change my perspective!
02 How can we convey the beauty of Nordic tableware?
03 Combining expression keywords that fit the concept
04 Finding Nordic Style Pattern Design Concepts
4. Building a Prototype: Testing the Design of the Nordic Forest Image
5. Designing a Pattern in the Twill de Jouy Style
01 Generating AI images of Nordic house concepts
02 Designing a pattern with a single image
03 Creating a Packaging Mockup with Patterns

PROJECT | Designing a Salad Brand Advertisement Using a Realistic AI Model

1. Finding Potential Customers for Social Media Marketing
01 Proposing a role as a specialized marketer in creating marketing personas
02 Who should I feed the new salad to?
2 Defining the Problem Finding the Problems of Health-Conscious People
3. Get communication ideas for your subscription service.
01 Proposing the role of Creative Director for an Advertising Campaign
02 Let's promote a salad subscription service for busy customers.
03 Deriving a Visual Concept
4. Create Prototypes: Create Advertising Campaign Drafts with AI
5. Designing an Instagram Ad
01 Create AI images by reinforcing the concept
02 Designing a 4:5 ratio Instagram ad
03 Designing an Instagram Feed Mockup

PROJECT | Design a visually short and impactful beverage banner ad.

1 Empathize Empathize with the customers of your beverage brand.
01 Proposing a Customer Analysis Marketer Role
02 What kind of people are our brand's customers?
2 Defining the Problem Finding the Unmet Needs of Zero-Calorie Beverages
3. Developing a Banner Slogan with AI
01 Proposing a Banner Advertising Creative Director Role
02 Suggest a banner slogan and visual idea
4. Create a prototype banner background source image
5. Designing Banner Ads That Drive Clicks to Verify
01 Creating a numeric AI image of a transparent liquid material
02 Create a background image by reinforcing the concept
03 Designing a Clickable Banner

PROJECT | A Collaborative Design between a Florist and a Fashion Shop

1 Empathize Empathize with a new brand experience
01 Proposing a role as a brand collaboration expert customer analysis marketer
02 What kind of customers are looking for the two brands?
2 Defining the Problem Define your customer's unresolved problem.
3. Find a solution to the idea generation problem.
4. Creating a prototype: Creating a harmonious design between brands
5. Verify and Revise Creative Item Drafts

PROJECT | Concept Design for a Future-Oriented Perfume Brand Pop-Up Store

1 Empathize Empathize with online and offline experiences and preferences
01 Proposing a Space Concept Designer Role
02 What kind of people are our brand's customers?
2 Defining the Problem Designing a Better Customer Experience
01 Defining the problem based on a hypothetical customer
02 Identifying Problems Through ChatGPT
3. Come up with an idea for a pop-up store concept.
4. Create a prototype and create a pop-up store design.
01 Advantages of Image-Generating AI
02 Limitations of Image-Generating AI
03 Creating future-oriented and creative designs
5. Add verification objects to emphasize the concept.

PPROJECT | Card News, Fitness Brand SNS Content Design

1 Empathize Increase participation by empathizing
01 Proposing a Brand Content Marketer Role
02 What kind of customers visit fitness centers?
2 Defining the Problem Defining the Problem for Motivation
01 Finding problems through virtual customers
02 Discovering Various Problems with ChatGPT
3. Brainstorm and concretize your ideas with customized content.
01 Advantages of Empathetic Content
ㆍImproved relevance and engagement ㆍBuilded trust ㆍIncreased customer loyalty ㆍDriven significant traffic
ㆍProviding insights for service development
02 Listing Ideas
03 Selecting an idea and concretizing its content
04 Suggest a content cover design
4. Create a prototype and create social media content images.
5. Strengthen and refine the validation concept
01 Strengthening the IT Technology Image Concept
02 Creating SNS content covers
03 Creating AI images of people exercising
04 Designing the First Page of SNS Content
05 Creating AI Images Symbolizing Health
06 Designing the Second Page of SNS Content
07 Creating AI-generated human silhouette images
08 Designing the Third Page of SNS Content
09 Finalizing the design of the fourth page of SNS content
10 Designing the Final Mockup

Special Appendix: AI Visual Prompt Dictionary for Practical Designers

Collaboration between humans and AI through design thinking!

Combining human creativity and artificial intelligence, it solves everything from market research and idea planning to image creation, mockup production, and brand marketing.

Innovative AI design work process!

Designer survival solutions for the AI ​​era: Learn the prompting principles of various AI tools, from Midjourney and DALL-E to ChatGPT and Gemini.


Suitable for use in various design fields!

Save time and money with AI design tools, and apply them to all commercial designs, including packaging, graphics, editing, web apps, advertising, and spatial design.