sensory capital
 |
Description
Book Introduction
- A word from MD
-
Discover your own taste in everyday lifeIn a consumer society, what do we spend our money on? While low prices and good quality are important, more fundamental values are beauty and meaning.
Cultivating your own tastes is self-development and, in turn, personal branding.
A fascinating account of everyday life: movies, music, alcohol, and city walks.
- Son Min-gyu, humanities PDSeptember 23, 2025. Min-gyu Son, Humanities PD
Fashion is consumed, but essence accumulates.
A sensory reflection on consumption for those who pursue meaning over utility.
Every moment you pour your heart into something comes together to create your own unique brand.
A person's true value is not immediately visible, like qualifications or academic background.
Your personal narrative, perspective, and unique sensibility that others cannot easily imitate are the true competitive advantages of this era.
All the things that one pours love into and consumes come together to form that person's unique worldview.
Among them, high-involvement consumption shows which brands we choose, which spaces we prefer, and which experiences we spend money on, and it becomes a language that describes our existence.
It is accumulated as your own special asset.
The author has accumulated his own sensory capital through movies, music, alcohol, and wandering the city alleyways.
At first glance, it may seem like a simple hobby, but every experience defines a person and creates a personal brand.
Through the author's captivating story, you'll explore how your experiences can become your most powerful assets, and how those assets can empower you to shape your future.
Discernment is cultivated through the things you truly love in life.
Don't take your tastes lightly.
That is your most powerful weapon, your sensory capital.
A sensory reflection on consumption for those who pursue meaning over utility.
Every moment you pour your heart into something comes together to create your own unique brand.
A person's true value is not immediately visible, like qualifications or academic background.
Your personal narrative, perspective, and unique sensibility that others cannot easily imitate are the true competitive advantages of this era.
All the things that one pours love into and consumes come together to form that person's unique worldview.
Among them, high-involvement consumption shows which brands we choose, which spaces we prefer, and which experiences we spend money on, and it becomes a language that describes our existence.
It is accumulated as your own special asset.
The author has accumulated his own sensory capital through movies, music, alcohol, and wandering the city alleyways.
At first glance, it may seem like a simple hobby, but every experience defines a person and creates a personal brand.
Through the author's captivating story, you'll explore how your experiences can become your most powerful assets, and how those assets can empower you to shape your future.
Discernment is cultivated through the things you truly love in life.
Don't take your tastes lightly.
That is your most powerful weapon, your sensory capital.
- You can preview some of the book's contents.
Preview
index
prolog
Chapter 1.
Discoveries in everyday life
Deluxe and luxury are the same thing. 12 | Burning wood 17 | Old stuff
Story 24 | The Everyday Art of Art 38 | How to Enjoy Film Broadly 42 | You Have to Walk
Things You Can Only See 54
Chapter 2.
A Sense of People: The Forefront of Cultural Consumption, Reading the Present
Japan's Love of Engineering 68 | 73 Reasons We're Drawn to Just One | The Ego Is Not Selfish
No. 78 | Music that brings back memories 83 | Developed countries that rank last in happiness 92 | Reading
Reason 99 | It was the times that created the unfortunate genius | More than work-life balance
Important Thing 114 | The 'Life Secrets' of Successful Later Life 119
Chapter 3.
A Sense of the Future: At the Boundary of Today and Tomorrow
Old Techniques for Caring for the Mind 124 | Those Who Don't Know AI Should Worry About the Future
Should we do it? 128 | The Rise and Fall of Platform Power 138 | DNA that Remembers Wounds 147 | Korea
Finding a place where pop passion is melted 152
Chapter 4.
Gaps and Boundaries: The Pendulum of Creation and Decline
Creators' Stories 160 | Hip Humor 168 | The Age of Illusions 178 | Book Reviews
Reason for leaving 188 | Urban regeneration of a cliff village 201 | The interior and furniture of the Blue House
Jjamppong 206 | How to Read the Worldview of Alcohol 214
Chapter 5.
Special Treats: Drinks, Food, and More
The Essence of the Senses 232 | Highboru and Highball 240 | Earthing 245 | Play with the Five Senses 251 |
255 | The Heart of the Empire That Commanded the World | Small Desk Concert 259 | Taste
Sobida 264 | Whiskey Sense and Sensibility 277
Chapter 6.
How to live out your own passion
Rice farming is relational, wheat farming is individualistic 282 | The power of collective intelligence 289 |
Redefining 'Cool' 298 | Local Vibes 303 | Meritocracy and Materialism 312 |
Stealing K-Pop 318 | For a Life of Enjoying Your Hobbies 322
Epilogue
Chapter 1.
Discoveries in everyday life
Deluxe and luxury are the same thing. 12 | Burning wood 17 | Old stuff
Story 24 | The Everyday Art of Art 38 | How to Enjoy Film Broadly 42 | You Have to Walk
Things You Can Only See 54
Chapter 2.
A Sense of People: The Forefront of Cultural Consumption, Reading the Present
Japan's Love of Engineering 68 | 73 Reasons We're Drawn to Just One | The Ego Is Not Selfish
No. 78 | Music that brings back memories 83 | Developed countries that rank last in happiness 92 | Reading
Reason 99 | It was the times that created the unfortunate genius | More than work-life balance
Important Thing 114 | The 'Life Secrets' of Successful Later Life 119
Chapter 3.
A Sense of the Future: At the Boundary of Today and Tomorrow
Old Techniques for Caring for the Mind 124 | Those Who Don't Know AI Should Worry About the Future
Should we do it? 128 | The Rise and Fall of Platform Power 138 | DNA that Remembers Wounds 147 | Korea
Finding a place where pop passion is melted 152
Chapter 4.
Gaps and Boundaries: The Pendulum of Creation and Decline
Creators' Stories 160 | Hip Humor 168 | The Age of Illusions 178 | Book Reviews
Reason for leaving 188 | Urban regeneration of a cliff village 201 | The interior and furniture of the Blue House
Jjamppong 206 | How to Read the Worldview of Alcohol 214
Chapter 5.
Special Treats: Drinks, Food, and More
The Essence of the Senses 232 | Highboru and Highball 240 | Earthing 245 | Play with the Five Senses 251 |
255 | The Heart of the Empire That Commanded the World | Small Desk Concert 259 | Taste
Sobida 264 | Whiskey Sense and Sensibility 277
Chapter 6.
How to live out your own passion
Rice farming is relational, wheat farming is individualistic 282 | The power of collective intelligence 289 |
Redefining 'Cool' 298 | Local Vibes 303 | Meritocracy and Materialism 312 |
Stealing K-Pop 318 | For a Life of Enjoying Your Hobbies 322
Epilogue
Detailed image
Into the book
What does "luxury" mean? At the time, the Enlightenment slogan "luxury" clearly existed, and wasn't it defined in the dictionary as "spending more money or goods than necessary or living beyond one's means?"
So the word that came out was ‘luxury product.’
I guess it was given that name because, as a marketing strategy, it had to be flashy and expensive, but without the guilt of being extravagant.
--- From "Deluxe and Luxury are the same thing"
In fact, even if we follow the ethical appeal or compulsion to 'protect the environment,' unfortunately, it is not easy to break the rules that have become ingrained.
Because actions that go against it have already become an established part of life.
However, if you personally experience the benefits of 'using sustainable products' and feel great satisfaction, your attitude will change right away.
Because our instincts whisper, “This is better for me.”
--- From "Stories of Old Things"
'Astro Boy Flying' was a 'symbol of the dream energy of nuclear power', and from the 1960s to the 1980s, Japan led its economic growth through the development and commercialization of advanced technologies based on technological innovation in fields such as automobiles and electronics.
It was not at all surprising that Atom appeared in the development of nuclear energy, and Mazinger Z and Gundam appeared in the development of engineering and advanced science.
--- From "Japan's Love of Engineering"
The important question must go beyond simple generational analysis.
“Can you be happy doing what you love?” This question shatters the assumption that work and life are separate spheres.
Some people find meaning in life through work, while others find motivation in the leisure of life.
Ultimately, the key is not the institutional balance of work-life balance, but rather the individual's autonomous thoughts and choices about 'how should I live to be happy?'
--- From "What's More Important Than Work-Life Balance"
From the evolution of digital platforms to the spatial flow of K-pop, the ability to perceive the future lies not in simply understanding technology, but in the ability to discern the causal relationships between culture and humanity.
This sense is the most powerful survival force that connects the present and tomorrow.
--- From "The Sense of the Future"
As I delved into a single word passed down at a drinking party, it reached the realm of hypothesis and religion.
But come to think of it, I don't think there's any need to get too complicated with the theory.
When I walked barefoot on the sandy beach for a long time in the summer, or when I sat comfortably in a camping chair on a cool autumn day and took off my socks and felt the soles of my feet touch the dirt, I felt truly and sincerely refreshed.
So the word that came out was ‘luxury product.’
I guess it was given that name because, as a marketing strategy, it had to be flashy and expensive, but without the guilt of being extravagant.
--- From "Deluxe and Luxury are the same thing"
In fact, even if we follow the ethical appeal or compulsion to 'protect the environment,' unfortunately, it is not easy to break the rules that have become ingrained.
Because actions that go against it have already become an established part of life.
However, if you personally experience the benefits of 'using sustainable products' and feel great satisfaction, your attitude will change right away.
Because our instincts whisper, “This is better for me.”
--- From "Stories of Old Things"
'Astro Boy Flying' was a 'symbol of the dream energy of nuclear power', and from the 1960s to the 1980s, Japan led its economic growth through the development and commercialization of advanced technologies based on technological innovation in fields such as automobiles and electronics.
It was not at all surprising that Atom appeared in the development of nuclear energy, and Mazinger Z and Gundam appeared in the development of engineering and advanced science.
--- From "Japan's Love of Engineering"
The important question must go beyond simple generational analysis.
“Can you be happy doing what you love?” This question shatters the assumption that work and life are separate spheres.
Some people find meaning in life through work, while others find motivation in the leisure of life.
Ultimately, the key is not the institutional balance of work-life balance, but rather the individual's autonomous thoughts and choices about 'how should I live to be happy?'
--- From "What's More Important Than Work-Life Balance"
From the evolution of digital platforms to the spatial flow of K-pop, the ability to perceive the future lies not in simply understanding technology, but in the ability to discern the causal relationships between culture and humanity.
This sense is the most powerful survival force that connects the present and tomorrow.
--- From "The Sense of the Future"
As I delved into a single word passed down at a drinking party, it reached the realm of hypothesis and religion.
But come to think of it, I don't think there's any need to get too complicated with the theory.
When I walked barefoot on the sandy beach for a long time in the summer, or when I sat comfortably in a camping chair on a cool autumn day and took off my socks and felt the soles of my feet touch the dirt, I felt truly and sincerely refreshed.
--- From "Easing"
Publisher's Review
“We do not consume things, we collect sensations.”
The essence of countless tastes is one.
An eye that sees through the essence foresees the times and leads culture.
There are plenty of flashy techniques for success and grand plans for life, but whether it's in the process of personal growth or in the business world where our careers and livelihoods depend, what ultimately sustains us is not superficial knowledge or skills, but an essential insight that sees through the hidden layers of things and phenomena.
Analyzing trends and fads is just a waste of time trying to keep up.
In this age of information and data overload, what is needed is not the speed to chase information, but the insight to see through the flood of information to its most important essence.
Furthermore, as you dig deeper and wider, you will find that the roots of one field are connected to the roots of another field, creating a shared context.
This is why we must think about the essence that crosses fields and acquire a sense of the essence.
This book emphasizes that the discipline of drawing out the essence of everyday life is the surest path to not being swayed by fleeting trends, and guides us through discovering insights that touch on the essence in seemingly trivial tastes and consumption.
The message that true competitiveness in this era lies in sharpening and refining one's inner senses to penetrate the essence, rather than simply acquiring more information, resonates deeply.
Sensory capital creates class
The essence of aesthetics for those with discerning taste
The essential reason for achieving an inimitable competitiveness
Moments of choice that continue every day.
A cup of coffee, a favorite alleyway, a song you listen to over and over again, books piled up on a bookshelf, small choices all add up to traces that reveal who you are.
My favorite brands, my favorite neighborhood, my tastes that I can talk about happily forever, accumulate and connect, becoming my 'sensory capital.'
The author uses small, everyday experiences to guide readers to become aware of their sensory capital.
Even the same commute to work or the cup of coffee you drink every day, when you observe and question them, ordinary moments take on special meaning and lead to thoughts about their essence.
Answering fundamental questions like “Why do I like this?” and “What does this experience mean to me?” goes beyond the reasons for liking something and allows us to see how everyday experiences shape our personal tastes and the culture of our times.
These exercises leave a different level of intellectual lingering impact than superficial information consumption, transforming ordinary daily life into a source of sophisticated thought.
Ultimately, we realize that we are not buying things, but collecting sensations, accumulating experiences, and creating meaning.
What this book offers is not simple enlightenment, but an experience that refines one's perspective on life and the world.
Ultimately, the key is to grasp the essence. Whether it's a brand or a relationship, you need to know the essence to avoid being swayed by it.
A sophisticated eye is formed so quietly, yet firmly.
Anyone can find true value that transcends time and taste, and gain a competitive edge by paying attention.
The author quietly proves that all of this is a series of small realizations discovered in ordinary daily life.
The essence of countless tastes is one.
An eye that sees through the essence foresees the times and leads culture.
There are plenty of flashy techniques for success and grand plans for life, but whether it's in the process of personal growth or in the business world where our careers and livelihoods depend, what ultimately sustains us is not superficial knowledge or skills, but an essential insight that sees through the hidden layers of things and phenomena.
Analyzing trends and fads is just a waste of time trying to keep up.
In this age of information and data overload, what is needed is not the speed to chase information, but the insight to see through the flood of information to its most important essence.
Furthermore, as you dig deeper and wider, you will find that the roots of one field are connected to the roots of another field, creating a shared context.
This is why we must think about the essence that crosses fields and acquire a sense of the essence.
This book emphasizes that the discipline of drawing out the essence of everyday life is the surest path to not being swayed by fleeting trends, and guides us through discovering insights that touch on the essence in seemingly trivial tastes and consumption.
The message that true competitiveness in this era lies in sharpening and refining one's inner senses to penetrate the essence, rather than simply acquiring more information, resonates deeply.
Sensory capital creates class
The essence of aesthetics for those with discerning taste
The essential reason for achieving an inimitable competitiveness
Moments of choice that continue every day.
A cup of coffee, a favorite alleyway, a song you listen to over and over again, books piled up on a bookshelf, small choices all add up to traces that reveal who you are.
My favorite brands, my favorite neighborhood, my tastes that I can talk about happily forever, accumulate and connect, becoming my 'sensory capital.'
The author uses small, everyday experiences to guide readers to become aware of their sensory capital.
Even the same commute to work or the cup of coffee you drink every day, when you observe and question them, ordinary moments take on special meaning and lead to thoughts about their essence.
Answering fundamental questions like “Why do I like this?” and “What does this experience mean to me?” goes beyond the reasons for liking something and allows us to see how everyday experiences shape our personal tastes and the culture of our times.
These exercises leave a different level of intellectual lingering impact than superficial information consumption, transforming ordinary daily life into a source of sophisticated thought.
Ultimately, we realize that we are not buying things, but collecting sensations, accumulating experiences, and creating meaning.
What this book offers is not simple enlightenment, but an experience that refines one's perspective on life and the world.
Ultimately, the key is to grasp the essence. Whether it's a brand or a relationship, you need to know the essence to avoid being swayed by it.
A sophisticated eye is formed so quietly, yet firmly.
Anyone can find true value that transcends time and taste, and gain a competitive edge by paying attention.
The author quietly proves that all of this is a series of small realizations discovered in ordinary daily life.
GOODS SPECIFICS
- Date of issue: September 17, 2025
- Page count, weight, size: 336 pages | 568g | 148*210*21mm
- ISBN13: 9791194634546
- ISBN10: 1194634540
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