prolog
Five Investment Principles Learned After 15 Years and 3,000 Auction Wins

〈PART Ⅰ〉 Find the auction items that will make you money!
----------------------------------------------
Chapter 1: Basic Auction Item Research for Beginners
----------------------------------------------
01 Four Investment Conditions You Must Know Before Bidding at an Auction
02 Basic research on auction items to see the forest and the trees together
03 Real estate price research and internal inspection of auction items
04 The beginning of the search is to find the shortcomings of the product.

---------------------------------------------
Chapter 2: Finding Good Items on Auction Sites
----------------------------------------------
05 Auction Site Usage Guide for Beginners
06 Tips for Searching for Short-Term Apartment Investment Auction Items
07 Tips for Searching for Villas, Houses, and Officetels for Auction
08 Unpaid Items! Tips for Searching Auction Items for Resale

----------------------------------------------
Chapter 3: On-site Survey Tips for Each Item to Reduce Risk
----------------------------------------------
09 Field Trip Tips from Experts
10 The Answer Is on the Spot! A Field Trip to the Apartment Alone
11. Views and natural lighting are a given! A field trip to the villa.
12. Jackpot Returns! On-site Survey of Single-Family Homes
13. On-site inspection of commercial establishments that avoid traps.

〈PART Ⅱ〉 From lowest bid to rights analysis and refreshing clarity!
----------------------------------------------
Chapter 4: Auction Procedures at a Glance, From Bidding to Successful Bid
----------------------------------------------
14 Auction Procedures in Pictures
15 From the first bid to the joyful winning bid
16 Check for changes, withdrawals, and rejections to prevent bidders from wasting their time.

----------------------------------------------
Chapter 5: Practical Auction Rights Analysis in 5 Minutes
----------------------------------------------
17 Certificate of Registration Details at a Glance
18 To what extent should tenants be held responsible for their rights?
19. Regardless of rank, priority payment is always given first!
20 Lease rights that are extinguished and lease rights that are acquired
21. Distributions that take priority over the tenant's priority payment

----------------------------------------------
Chapter 6: Rejection of Sale and Cancellation of Sale Permission to Protect the Successful Bidder
----------------------------------------------
22. Easily submit applications for sale denial or cancellation of sale permit decision.
23 Cases of cancellation of sale permit due to water leakage
Cancellation of the decision to sell an apartment with 24 real estate holdings
25. Sole auction using the court's decision to reject the sale
26. Complete sale of items with incorrect bids after cancellation of auction

----------------------------------------------
Chapter 7: The God of Light's Tips for a Peaceful Light Experience
----------------------------------------------
The Secret of Short-Term Negotiation Discovered After 3,000 Cases
28 Procedure for clearing the title before payment of the balance: On-site visit, sending of certified mail
29 Procedure for debtor's name change after payment of balance: Application for delivery order, notice of execution
30 Tenant transfer process after payment of the balance: Confirmation of transfer, claim for return of unjust enrichment
31 Tips for Clearing Vacant Properties to Avoid Criminal Prosecutions
32 A Complete Guide to Tenant-Specific Visibility Strategies: Debtors, Tenants, Occupants, and Vacant Properties

〈PART Ⅲ〉 Selling tips for maximum profit and quick sales!
----------------------------------------------
A cost-effective interior that sells out as soon as it's released
----------------------------------------------
33 Interior is the key to a quick sale
34 Interior design by process, learned in order
Transform a 35 25-pyeong apartment into a new home for just 8.9 million won.
36 How to transform a 30-year-old villa into a luxury villa
37 A house that had not been sold for 10 years was put under contract immediately after this construction project.

----------------------------------------------
Chapter 9: The Perfect Auction Investment! The Art of Selling
----------------------------------------------
38 [Step 1] Buy items to sell and package them nicely: Cleaning, interior design
39 [Step 2] Expose yourself to as many people as possible: Group texts, Mom Cafes
40 [Step 3] Target people around you with items: flyers, banners

〈PART Ⅳ〉 Auction Investing: You Can Do It Too!
----------------------------------------------
Chapter 10 Tax-Saving Tips for Auction Investors
----------------------------------------------
41 Auction Investment Tips for Individuals, Traders, and Corporations
42 Tax-Saving Tips from Real Investors
Easy short-term investment using 43 brokers

----------------------------------------------
Chapter 11: Investment Cases That Generate Steady Profits Even in Bear Markets
----------------------------------------------
44 Small homes in local areas under 100 million won, achieving 200% returns!
Earn 100 million won in just 6 months after winning the bid for a 45-70 pyeong villa!
46 Earn 40 million won in profit in just 2 months with an investment of 20 million won!
47 Only 20 days from auction to sale!
48 Cases of short-term profit from selling apartments for single-person households in the provinces

Epilogue
Looking back on 15 years of auction investment

Will you be an 'investor' who buys and sells things?
Or will you become a 'collector' who only collects things?

The auction is not for things I want to buy.
It's about buying things that can be sold.

The reason many people start auctioning is because they think they can make money through auctions.
While it's true that you can buy things cheaply through auctions, making a profit is a different matter.
The way to make money is surprisingly simple.
It is about selling at a lower price than is necessary to generate a profit.
However, beginners often lack the skills, experience, and limited geographical reach to find a way to buy items that look good to everyone at a low price without competition.
So, they continue to lose bids or bid too high, fail to make a profit, and eventually leave the auction market.
And then they keep complaining, saying things like, "The auction market is over," and "Auctions don't make money."

When novice investors look at auction properties, they look for properties they want to buy, such as apartments in good locations or commercial buildings with high returns.
But when looking at an auction item, the first thing to consider is who can win the bid, when can I sell it, for how much, and with what profit margin?
The purpose of auction investment is neither to win items at low prices nor to own a lot of real estate.
This is because they make money by buying products that consumers want at a low price and selling them at a high price.

From property investigation and on-site inspection to rights analysis, title, interior design, etc.
A single volume contains over a dozen years of auction investment know-how.

The reason beginners feel anxious about investing in safe auction items is because they do not have a complete understanding of auction theory in their heads.
And the reason why they are unable to invest in a wider area is because they have not studied real estate across the country at all.
If you start investing without establishing the most basic elements, you may be exposed to risk again when you move on to the next step, making it difficult to invest freely.


《Learning Real Estate Auction Investment from Scratch》 is a compilation of the author's knowledge accumulated over 15 years of winning bids and selling 3,000 auction properties.
Divided into four parts, it covers all the processes that investors are curious about, including searching for auction items, on-site inspections, calculating bid prices, refusals, loans and title, short-term selling methods using interior design, and tax savings.


· PART Ⅰ: How to find auction items that will sell well, including tips for researching items using auction sites and visiting sites.
· PART Ⅱ: Complete mastery of real-world auctions, from auction procedures to rights analysis, sale refusals, and title know-how.
· PART III: Affordable interiors that sell out immediately, and the secrets to a quick sale, revealing escape strategies.
· PART IV: Tax-Saving Tips for Auction Investors, with Real-Life Proof of Profit Case Studies

Remember that the real estate market is not about those who make a big profit in one go, but about those who stay in the market and make consistent profits.
I hope you become an investor with solid fundamentals, not an investor who just wants to learn tricks.

Failing investors survive
If you aim for growth investing, profits will follow automatically.

The way to avoid failure in auction investing is to make stagnant investments, that is, investments that do not grow.
If you've never failed in investing, it means you haven't ventured into new fields, and such investments don't have big failures, but they also don't have big returns.


While I made a lot of money while investing in auctions, I also experienced just as many losses.
Just like opening and closing a chicken restaurant, investors who were not prepared for the auction business took on the challenge without fear, but disappeared without a trace after less than a year.
There is absolutely no such thing as easy money.
If you put in more effort and experience than others and develop your own skills, profits will naturally follow.
So, rather than aiming for profit, I hope you always invest in auctions with a learning mindset, aiming for greater growth.

I hope that many people who read this book and start auctioning will achieve their goals.
And I hope to see you again as an even more mature investor.