Part 1: The Past, Present, and Future of K-Stocks

Chapter 1: My K-Stock Investment Story
· Aspiring Stock Investors Become Analysts: A History of the Korean Stock Market from the 1980s to the 2000s
Witnessing the Turning Points of Global Stock Markets: A History of the Korean Stock Market in the 2000s and 2010s
· The fame and hardships of being the "Battery Man" come together.
Secondary batteries face their first upward rally
Secondary batteries are experiencing a second upward rally.
· Helping level the tilted short selling playing field.

Chapter 2: The Future of the Korean Stock Market and Industry: Everything You Need to Know About K-Battery Investment
· Why I talked about the 9 major sports
· LG Energy Solution and LG Chem, the world's leading battery manufacturers
· EcoPro BM and EcoPro, the world's leading cathode material manufacturers
· POSCO Holdings and POSCO FutureM, the world's leading lithium development companies
· Achieving Global Competitiveness with Premium Technology: SK Innovation and Samsung SDI
· A leader in nanotechnology, the next-generation battery technology: nanomaterials
· How can we overcome the electric vehicle chasm?
· The impact of Trump's second term on K-batteries
· Perspectives on secondary batteries: What remains the same and what has changed?

Part 2: The Basics of K-Stock Investment

Chapter 3: Optimizing K-Stock Portfolios
· Why you need a portfolio that survives in the market
· Things to consider before building a portfolio
· Stocks to include in the K-stock optimized portfolio
· How should I adjust my portfolio?

Chapter 4: K-Stocks: Understanding Financial Statements First
· Financial statement principles that even beginners can understand
· Financial statements: where and how can I view them?
· A balance sheet that shows money and what can be made into money
· Income statement showing how much was earned during the year
· Cash flow statement showing how money actually flows in and out
· Utilizing Naver Pay Securities' 'Corporate Performance Analysis'
· K-stocks shouldn't be viewed solely through financial statements.

Chapter 5: The Core Fundamentals of Corporate Analysis Essential for K-Stock Investment
· Why K-Stock Analyst Reports Are So Reliable
· What you can discard from analyst reports
· Must-read content from analyst reports
· A list of materials you need to gather for successful stock investment

Chapter 6: The Core Principles of Technical Analysis Essential for K-Stock Investment
· Principles of technical analysis that even beginners can understand
· Core Principle 1: Trends Underlying Technical Analysis
· Core Principle 2: Thinking about Capital
· Core Principle 3: Water-Curved Waves
· Technical analysis is ultimately about understanding psychology.
· Battery Man's technical analysis know-how and cash holdings

Discovering 10-Bit Stocks from Korea's Leading K-Battery Industry Expert
“Secondary batteries are just the beginning; even greater opportunities lie ahead!”

In 2023, there was one person who heated up the South Korean stock market: author Park Soon-hyeok, better known by the nickname "Battery Uncle."
Throughout the first half of 2023, major secondary battery stocks in South Korea, centered around the "Battery Man's 8 Stocks" he recommended, enjoyed a daily upward rally.
In particular, the stock price of Ecopro rose by a whopping 15 times from 100,000 won to 1.5 million won in 2023 alone. However, about a year ago, in the summer of 2022, when the stock price of Ecopro was 60,000 won, author Park Soon-hyeok had already predicted, “This stock is so undervalued that it can go up 30 times.”


"Park Soon-hyeok's K-Stock Investment Bible" is a book that is like a "K-Stock Investment Classic" written by the author, who is recognized as Korea's best K-battery expert, who predicted the growth potential of the Korean secondary battery industry faster and more accurately than anyone else, and spared no expense in covering everything about K-stock investment, from the future outlook of the K-battery industry to analysis of related companies and actual investments.
The author, who has worked as an analyst, PB, and head of an investment advisory firm's operations department for over 30 years and has been at the heart of the Yeouido financial district, has been a part of the growth of the Korean stock market. With his unique insight, he predicts that K-battery companies will lead the market in the secondary battery industry, which will drive the future global stock market, based on their overwhelmingly superior technological prowess.


“China’s electric vehicle penetration rate is expected to exceed 55% by 2024 and is moving towards the 60% range.
This story means that the growth of Chinese batteries through monopolization of the Chinese domestic market is not far off.
There is zero chance that Chinese batteries will enter the US, which will be the largest market in the future.
So, while Chinese batteries are turning their attention to Europe, China's defeat in the competition with K-batteries is practically a foregone conclusion due to Trump's restraint and a lack of technological prowess and competitiveness.
So, what lies ahead is K-batteries dominating the global market and a bright future for K-batteries through this.


If the semiconductor industry, centered around Samsung Electronics, has sustained South Korea since the early 2000s, there is no doubt that the K-battery industry will sustain South Korea from now until 2040.
“I have no doubt that if you build your portfolio around the ‘Battery Man’s 9 Major Stocks’ and join the growth of Korean industry for the long term, you will be participating in patriotism, and second, it will be a wise decision that will significantly change your future.” (Excerpt from the text)

Let's focus on K-battery companies with global competitiveness and top-tier technology.
"Don't miss out on the key stocks that will drive the Korean stock market, which is entering a new phase of momentum!"

This book is largely divided into two parts.
Part 1 is divided into two chapters. Chapter 1 closely examines the changes in the Korean stock market, focusing on the most important scenes that served as turning points in the history of the Korean stock market.
In addition, the author's life as an analyst, which has accompanied the growth of the Korean stock market, is explained by linking it to the trends of the Korean economy, especially the stock market.
As the saying goes, “The past is an old future,” in order to have a vision for the future, it is important to first understand the history of the past.


By understanding how the Korean financial and stock markets have cycled through booms and busts since 1980, when the concept of "value investing" didn't even exist, and how the Korean stock market has been influenced by global economic trends, you will be able to gain insight into how to invest in the future.


In particular, contents such as “Historically, when people fell into fear and panic, the stock market fell significantly, and in most cases, a bull market followed” (pp. 29-30) and “The reason I expected EcoPro to rise significantly was because it had the ideal combination of ‘low PER + high growth’” (p. 55) are valuable pieces of advice that demonstrate the author’s insight into investment.
Chapter 1 also details, in dramatic detail, the author's prediction of a bull market for secondary battery stocks in 2022, the subsequent realization of that prediction, the trials and tribulations he faced as a result, and his influence on reforming the short-selling system.


Chapter 2 is where the author's expertise as an expert in the 'K-battery industry' shines.
The automobile industry currently constitutes the largest single consumer goods market and has the largest international trade volume.
The automobile industry is expected to transition from existing internal combustion engine vehicles to electric vehicles around 2035-2040, 10-15 years from now.
This 'electric vehicle revolution' is an irreversible trend, judging by various statistics and policies of each country.
And the 'secondary battery industry' is a key future industry that will most directly benefit from the electric vehicle revolution and lead the way.


The author predicts that K-battery companies will lead the global secondary battery industry ecosystem with their overwhelming technological prowess. Among them, he selects nine companies with overwhelming growth potential and recommends them as the "Battery Man's Top 9 Stocks."
In addition, the core technologies and investment points of these companies are conveyed in an easily understandable manner tailored to investors' perspectives.

★ Battery Man's 9 Major Items ★

Battery manufacturers: LG Energy Solution, SK Innovation, Samsung SDI
· Cathode material manufacturers: EcoPro BM, LG Chem, POSCO Future M
· Resource companies: POSCO Holdings, Ecopro
· Cathode material company: Nano New Materials

The secondary battery industry, which achieved rapid growth through two remarkable upward rallies in 2023, encountered a "chasm" (temporary stagnation in demand) in 2024, resulting in temporary deterioration in performance and falling stock prices.
However, electric vehicle manufacturers, battery manufacturers, and governments around the world are currently working hard to overcome the chasm.
For example, electric vehicle manufacturers are dedicated to creating new customer demand by releasing electric vehicle lineups that significantly improve cost-effectiveness, marketability, and charging convenience.


According to the author, “electric vehicles now account for more than 50% of new car models released each year.
This ratio will continue to increase over the years, and eventually, a time will come when only electric vehicles will be released.
This period is projected to be around 2035-2040, at which point consumers will no longer be able to purchase internal combustion engine vehicles even if they want to.
In short, overcoming the electric vehicle chasm is a set process and is only a matter of time.
In addition, with the inauguration of the second Trump administration, China's entry into the North American market was completely blocked, opening the way for the K-battery industry to maintain a monopoly in the US market in the long term.
In other words, the author firmly believes that, in the long run, K-battery companies will overcome the current chasm and welcome a bright future through new, ultra-gap products.


30 years of analyst experience! The secret to beating the market lies in principles and fundamentals.
“Don't be swayed by the immediate stock price. Instead, look at a company's valuation from a long-term perspective!”

While Part 1 contained a detailed, pinpoint analysis and future outlook on the 'K-battery industry,' Part 2 broadens the scope a bit more comprehensively, covering knowledge encompassing the entire spectrum of 'K-stock investment.'
In other words, it provides essential investment information to become a successful stock investor: portfolio construction strategies (Chapter 3), how to read a company's financial statements (Chapter 4), how to read analyst reports (Chapter 5), and the core principles of technical analysis (Chapter 6).


According to the author, volatility interferes with rational judgment by causing people's psychology to fluctuate to extremes.
However, it is impossible to avoid volatility when investing.
Portfolio investing, which involves combining multiple stocks or financial assets into a single package, is the optimal investment method for managing volatility.
Chapter 3 explains in detail the appropriate number of stocks to include in portfolio asset allocation, how to allocate weight to each stock, and the tricks of changing and adjusting the portfolio.


To be successful in stock investing, you must invest in 'great companies that are undervalued but have excellent growth potential.'
Valuation, which identifies '10-bagger stocks', is the most important process in stock investment.
Knowing how to read financial statements, which are documents intended to provide information about a company to various stakeholders outside the company, will help you understand basic information about the company you're considering investing in.
However, according to the author, when investing in stocks, you don't need to know all the numbers on the financial statements.
Chapter 4 explains the most efficient way to read the "balance sheet, income statement, and cash flow statement," which contain the core information essential for stock investment.
We also provide guidance on how to utilize the 'Corporate Performance Analysis' of 'Naver Pay Securities', which is most frequently used by Korean investors.

However, the author warns that in order to find a "great company with outstanding growth potential," one should never just look at financial statements; one must also be able to understand the "qualitative information" of a company that cannot be quantified.
Analyst reports are a valuable source of qualitative information about these companies.
Chapter 5 introduces the essential information that must be referenced in analyst reports, which are reports of corporate information, the information that must be discarded, and the data that must be extracted and kept.
This will help you develop the ability to critically analyze and utilize the contents of analyst reports without blindly believing them.
Rather than simply listing theoretical stories, the text is structured in a way that readers can learn how to read analyst reports and gain a deeper understanding of the secondary battery market by providing examples of actual analyst reports analyzing the secondary battery market.


Chapter 6, the final chapter of the book, covers the core principles of "technical analysis," commonly referred to as "chart analysis."
Unlike fundamental analysis, which analyzes a company's fundamentals and the industry in which it operates, technical analysis is primarily used to predict stock price movements by analyzing stock charts and determine short-term trading timing.
The beauty of this book is that it doesn't simply teach you how to read charts; it also touches on the core principles that underpin technical analysis.
According to the author, there are recurring patterns in stock price movements, which are rooted in human psychology.
In other words, the desire to 'burn more when you earn and quit when you lose' creates trends, and the 'obsession with capital' creates techniques for analyzing moving averages, support and resistance, and selling prices.
Also, the principle of a polar opposite applies to the stock market due to the 'mind that goes back and forth between fear and greed'.
Ultimately, according to the author, technical analysis is essentially about exploring psychological phenomena created by the human mind.
That is why investing is a matter of the mind.


The author advises that one should keep in mind that technical analysis is a probabilistic method, but it does not guarantee a probability close to 100%.
In other words, he emphasizes that various indicators of technical analysis are only auxiliary indicators that tell us when others are panicking and when they are greedy, and should never be used as tools to predict the future of stock prices, and that the most important thing when investing in stocks is still 'finding great companies.'
By the end of the book, you'll begin to realize that stock investing isn't just a "numbers game," but rather a highly advanced mental discipline, akin to a kind of "mental training."


"Park Soon-hyeok's K-Stock Investment Bible" is packed with information on the past, present, and future of K-stocks, as well as a solid foundation in the fundamentals and philosophy of stock investment.
If you carefully digest the contents of this book, internalize them one by one, and invest in future blue chip stocks with a long-term perspective, you will undoubtedly achieve market-beating results.