The Secret of Marketing That Sells Even If You Don't Sell
 |
Description
Book Introduction
The sales of the joint construction company president, PT trainer, and 65-year-old traditional soybean paste master also skyrocketed!
The secret to marketing that automatically generates traffic, exposure, and sales without needing to know the algorithm or advertise!
A self-employed man in his 60s who has been doing grouting work for over 30 years shared his construction know-how in a short video, which garnered 390,000, 520,000, and 730,000 views on TikTok.
After watching the video, over 200 people applied for paid consultations to learn the technique.
A physical therapist in her 30s who works as a fitness trainer posted a video titled 'Movements to relieve herniated disc pain in 1 minute' on Instagram Reels, which received 7 million views, 45,000 likes, 1,500 comments, and a flood of new client inquiries.
A business owner who makes traditional soybean paste uploaded a video on YouTube detailing the secret recipe and manufacturing process of the soybean paste.
The videos garnered around 4 million views, and the soybean paste sold out in just two days.
They are all ordinary self-employed people with no marketing experience.
Yet, with just a few videos, they managed to sell out and bring in new customers.
If you look closely, you'll see that these videos don't simply promote products; they contain "valuable information" that solves problems.
Sharing information from the expert's experience naturally led to word of mouth and sales.
In fact, the reason they were able to attract customers in such a unique way was because of the coaching of the author, Geulcheongae, a marketing expert known as the "influx genius."
He himself started his business by producing e-books, and based on his experience, he has created numerous successful cases with marketing methods optimized for small businesses such as self-employed people and one-person businesses.
The author emphasizes only one key point: “Don’t sell, share generously.”
He knows better than anyone that the more skilled you are, the more you focus on sharing rather than selling.
It's not just about information; it's about getting customers to buy on their own through content that provides real help and value.
It's okay even if you've never written before or if this is your first time making a video.
The author is confident that a single piece of content can generate 10 million won in monthly sales.
Are you selling something and want to increase sales? Curious about branding strategies that will differentiate you from the countless shorts and reels being released every day and build a loyal fan base? Then, follow the advice in this book, starting with a single video or line of copy.
Sales will respond immediately.
The secret to marketing that automatically generates traffic, exposure, and sales without needing to know the algorithm or advertise!
A self-employed man in his 60s who has been doing grouting work for over 30 years shared his construction know-how in a short video, which garnered 390,000, 520,000, and 730,000 views on TikTok.
After watching the video, over 200 people applied for paid consultations to learn the technique.
A physical therapist in her 30s who works as a fitness trainer posted a video titled 'Movements to relieve herniated disc pain in 1 minute' on Instagram Reels, which received 7 million views, 45,000 likes, 1,500 comments, and a flood of new client inquiries.
A business owner who makes traditional soybean paste uploaded a video on YouTube detailing the secret recipe and manufacturing process of the soybean paste.
The videos garnered around 4 million views, and the soybean paste sold out in just two days.
They are all ordinary self-employed people with no marketing experience.
Yet, with just a few videos, they managed to sell out and bring in new customers.
If you look closely, you'll see that these videos don't simply promote products; they contain "valuable information" that solves problems.
Sharing information from the expert's experience naturally led to word of mouth and sales.
In fact, the reason they were able to attract customers in such a unique way was because of the coaching of the author, Geulcheongae, a marketing expert known as the "influx genius."
He himself started his business by producing e-books, and based on his experience, he has created numerous successful cases with marketing methods optimized for small businesses such as self-employed people and one-person businesses.
The author emphasizes only one key point: “Don’t sell, share generously.”
He knows better than anyone that the more skilled you are, the more you focus on sharing rather than selling.
It's not just about information; it's about getting customers to buy on their own through content that provides real help and value.
It's okay even if you've never written before or if this is your first time making a video.
The author is confident that a single piece of content can generate 10 million won in monthly sales.
Are you selling something and want to increase sales? Curious about branding strategies that will differentiate you from the countless shorts and reels being released every day and build a loyal fan base? Then, follow the advice in this book, starting with a single video or line of copy.
Sales will respond immediately.
- You can preview some of the book's contents.
Preview
index
The only thing you need to do to become a 'top star' is OO.
Chapter 1: Principles of Marketing Experts
: Don't sell, share generously.
The Principles of Success That Delve into Human Instinct
Build trust by sharing, not selling.
Capitalism is a game where the producer wins.
Even a hundred small actions can become a miracle.
Exceed customer expectations by just 1 percent.
Equip yourself with a "marketing brain" that automatically generates money.
The 1000 Minds of Writing: How to Never Fail: Starting with Joy
Chapter 2: How Small Businesses Survive
5 Strategies to Boost Sales
The absolute formula for sales passed down from the Joseon Dynasty
Strategy 1: Trust Drives Sales
Strategy 2: Targeting a niche will generate sales.
Strategy 3: Check your items first to increase sales.
Strategy 4 Customer Focus VS.
Sales-focused: Know Your Type
Strategy 5: Exploit the psychology of customers who buy even if it costs more.
1000 Minds 2: Give Your Work a Billion Dollar Value
Chapter 3: Writing for Money
: How to earn 10 million won a month even if you've never written before
A poor execution is better than a perfect plan.
Talk to a five-year-old about toys, talk to a forty-year-old about money.
3 Storytelling Elements That Boost Sales the Moment You Write
3 Copywriting Elements to Quantum Jump Sales from 200,000 Won to 100 Million Won
Conditions for writing that attracts more people
The power of a concept remembered in 3 seconds
From Penniless to 10 Million Won a Month: The Four Steps of the Earthworm Law
What makes a copy that gets a million views different?
Mindset 3: Read, write, watch, and act every day.
Chapter 4 Earning 10 million won with one video
Miracle Content Design
What we need now is not 'perfection' but 'completion'.
Don't try to be better than your competitors, try to be different.
We need 'true fans', not just all customers.
The art of positioning a product into a brand
The super-simple storytelling formula that garnered 7 million views
Create short-form videos with just one smartphone
50 million views, it started with a single video.
Enjoy triple the value of content you create once.
The power of content that accumulates like compound interest
A well-made brand doubles its value.
Understanding the principle of proportionality will keep you from being swayed by malicious comments.
A Word from a Mother Who Helped a 400 Million Won Debt, Alcoholic Unemployed Man Get Back on Track
Epilogue The best way to sustain success is OO
Proven, profitable short-form copy notes with appendix views
Chapter 1: Principles of Marketing Experts
: Don't sell, share generously.
The Principles of Success That Delve into Human Instinct
Build trust by sharing, not selling.
Capitalism is a game where the producer wins.
Even a hundred small actions can become a miracle.
Exceed customer expectations by just 1 percent.
Equip yourself with a "marketing brain" that automatically generates money.
The 1000 Minds of Writing: How to Never Fail: Starting with Joy
Chapter 2: How Small Businesses Survive
5 Strategies to Boost Sales
The absolute formula for sales passed down from the Joseon Dynasty
Strategy 1: Trust Drives Sales
Strategy 2: Targeting a niche will generate sales.
Strategy 3: Check your items first to increase sales.
Strategy 4 Customer Focus VS.
Sales-focused: Know Your Type
Strategy 5: Exploit the psychology of customers who buy even if it costs more.
1000 Minds 2: Give Your Work a Billion Dollar Value
Chapter 3: Writing for Money
: How to earn 10 million won a month even if you've never written before
A poor execution is better than a perfect plan.
Talk to a five-year-old about toys, talk to a forty-year-old about money.
3 Storytelling Elements That Boost Sales the Moment You Write
3 Copywriting Elements to Quantum Jump Sales from 200,000 Won to 100 Million Won
Conditions for writing that attracts more people
The power of a concept remembered in 3 seconds
From Penniless to 10 Million Won a Month: The Four Steps of the Earthworm Law
What makes a copy that gets a million views different?
Mindset 3: Read, write, watch, and act every day.
Chapter 4 Earning 10 million won with one video
Miracle Content Design
What we need now is not 'perfection' but 'completion'.
Don't try to be better than your competitors, try to be different.
We need 'true fans', not just all customers.
The art of positioning a product into a brand
The super-simple storytelling formula that garnered 7 million views
Create short-form videos with just one smartphone
50 million views, it started with a single video.
Enjoy triple the value of content you create once.
The power of content that accumulates like compound interest
A well-made brand doubles its value.
Understanding the principle of proportionality will keep you from being swayed by malicious comments.
A Word from a Mother Who Helped a 400 Million Won Debt, Alcoholic Unemployed Man Get Back on Track
Epilogue The best way to sustain success is OO
Proven, profitable short-form copy notes with appendix views
Into the book
Why aren't your products and services selling? It's because they lack a "name."
No matter how excellent your product or service is, if people don't know about it, it's as good as not having it.
Your only problem isn't lack of talent, it's being 'nameless'.
No matter how excellent a product or service you create, it won't sell if people don't know about it.
(…) I was also naive at first.
I hesitated for a long time before starting YouTube.
I barely managed to make one video.
Even after uploading it, I thought about whether or not to delete it dozens of times.
I missed the timing to erase it and woke up the next day to what is called a 'rice cake'.
It got over 100,000 views in one day, and now the video has over 980,000 views.
That incident changed the trajectory of my life 180 degrees.
From that day on, I was freed from the stuffiness of anonymity.
---From "Prologue: The only thing you need to 'make a fortune' is OO"
The way for powerless individuals to achieve short-term success is to create content that provides beneficial value.
Let's create content that provides useful information to people.
It doesn't matter whether it's text or video.
(…) Gary Vaynerchuk, a so-called social media guru, sets the standard with the words “jab, jab, jab, right hook.”
For a hot KO, you don't need to just throw one strong punch.
You have to keep doing small favors, making small jabs.
Just spread it out more, and my intentions just melt a little.
(…) The knowledge and experience you have are invaluable assets to someone.
Sharing it is the first step to success.
---From "Chapter 1: Principles of Marketing Masters: Don't Sell, Share Generously"
Most sellers think about 'selling' first.
But this approach only gives consumers a visceral rejection.
If you only emphasize 'selling', your reputation may suffer.
“Don’t sell, let people buy.” This is the first rule of sales that was still in effect during the Joseon Dynasty.
First, you must provide the value that the other person wants.
Find the problem the customer is facing and suggest a solution.
Then, trust is built naturally in the process.
When consumers trust a seller, they voluntarily buy the product or service.
Customers will make their own purchasing decisions without having to be 'persuaded'.
---From "Chapter 2: 5 Strategies for Rapid Sales Increase to Help Small Companies Survive"
To write easily, equip yourself with the following three senses.
First, a sense of time: Make the text under 3 minutes and the video under 10 minutes.
We live in an age of overflowing content.
And everyone wants to save time.
So, let's write about one topic in about 2-3 minutes.
Please keep the video under 10 minutes.
Second, a sense of summary: get to the point.
No matter how expert you are, if your explanation is long and difficult, people will leave.
Even complex concepts should be summarized briefly and the key points should be highlighted.
(…) Third, a sense of example: Help understanding with a perfect example.
The best way to explain this simply is with an example.
For example, if you explain to someone who doesn't know Son Heung-min, "He's Korea's Messiah," they'll understand right away.
Give examples for each paragraph, each point, each issue.
This may help you understand.
---From "Chapter 3 Profitable Writing: How to Earn 10 Million Won a Month Even Without Writing Experience"
For example, when I upload a video to YouTube, I write a post on the cafe with the link.
And, we distribute videos to members using the Naver Cafe message function.
We also create short-form videos and upload them to YouTube, TikTok, and Instagram.
These small efforts accumulate to expose your videos to more people.
That's why I hope that self-employed people will also apply the one-source, multi-use strategy to video content production.
For example, create a one-minute short video and upload it to YouTube Shorts, Instagram Reels, and TikTok all at the same time.
This way, you get at least three exposure opportunities for each video.
This method maximizes customer acquisition while saving time and money.
(…) If it is a video with a problem + solution structure, it can be uploaded anywhere.
No matter how excellent your product or service is, if people don't know about it, it's as good as not having it.
Your only problem isn't lack of talent, it's being 'nameless'.
No matter how excellent a product or service you create, it won't sell if people don't know about it.
(…) I was also naive at first.
I hesitated for a long time before starting YouTube.
I barely managed to make one video.
Even after uploading it, I thought about whether or not to delete it dozens of times.
I missed the timing to erase it and woke up the next day to what is called a 'rice cake'.
It got over 100,000 views in one day, and now the video has over 980,000 views.
That incident changed the trajectory of my life 180 degrees.
From that day on, I was freed from the stuffiness of anonymity.
---From "Prologue: The only thing you need to 'make a fortune' is OO"
The way for powerless individuals to achieve short-term success is to create content that provides beneficial value.
Let's create content that provides useful information to people.
It doesn't matter whether it's text or video.
(…) Gary Vaynerchuk, a so-called social media guru, sets the standard with the words “jab, jab, jab, right hook.”
For a hot KO, you don't need to just throw one strong punch.
You have to keep doing small favors, making small jabs.
Just spread it out more, and my intentions just melt a little.
(…) The knowledge and experience you have are invaluable assets to someone.
Sharing it is the first step to success.
---From "Chapter 1: Principles of Marketing Masters: Don't Sell, Share Generously"
Most sellers think about 'selling' first.
But this approach only gives consumers a visceral rejection.
If you only emphasize 'selling', your reputation may suffer.
“Don’t sell, let people buy.” This is the first rule of sales that was still in effect during the Joseon Dynasty.
First, you must provide the value that the other person wants.
Find the problem the customer is facing and suggest a solution.
Then, trust is built naturally in the process.
When consumers trust a seller, they voluntarily buy the product or service.
Customers will make their own purchasing decisions without having to be 'persuaded'.
---From "Chapter 2: 5 Strategies for Rapid Sales Increase to Help Small Companies Survive"
To write easily, equip yourself with the following three senses.
First, a sense of time: Make the text under 3 minutes and the video under 10 minutes.
We live in an age of overflowing content.
And everyone wants to save time.
So, let's write about one topic in about 2-3 minutes.
Please keep the video under 10 minutes.
Second, a sense of summary: get to the point.
No matter how expert you are, if your explanation is long and difficult, people will leave.
Even complex concepts should be summarized briefly and the key points should be highlighted.
(…) Third, a sense of example: Help understanding with a perfect example.
The best way to explain this simply is with an example.
For example, if you explain to someone who doesn't know Son Heung-min, "He's Korea's Messiah," they'll understand right away.
Give examples for each paragraph, each point, each issue.
This may help you understand.
---From "Chapter 3 Profitable Writing: How to Earn 10 Million Won a Month Even Without Writing Experience"
For example, when I upload a video to YouTube, I write a post on the cafe with the link.
And, we distribute videos to members using the Naver Cafe message function.
We also create short-form videos and upload them to YouTube, TikTok, and Instagram.
These small efforts accumulate to expose your videos to more people.
That's why I hope that self-employed people will also apply the one-source, multi-use strategy to video content production.
For example, create a one-minute short video and upload it to YouTube Shorts, Instagram Reels, and TikTok all at the same time.
This way, you get at least three exposure opportunities for each video.
This method maximizes customer acquisition while saving time and money.
(…) If it is a video with a problem + solution structure, it can be uploaded anywhere.
---From "Chapter 4: Designing Miraculous Content to Earn 10 Million Won with One Video"
Publisher's Review
Why do all the business owners who have items but no customers come to 'Geulcheongae'?
The powerful marketing secrets of a thousand articles from "Influx Genius," proven through consulting with hundreds of clients!
Can an ordinary person become a household name online with just one piece of content? The answer is yes.
It is possible even if you don't know anything about video planning, copywriting, or branding.
The reason I am so sure is because the author himself proved this.
The author gained 47,000 subscribers with a single YouTube video and generated approximately 100 million won in sales in just five months with a single e-book.
· "The movement that eliminated 20 years of disc pain in 1 minute" (7 million views, 45,000 likes)
· "If you see 'this ingredient' in soybean paste from the supermarket, never buy it!" (2.01 million views)
· "(Unbelievable, but life-changing) How a freeloader earned 92 million won in 5 months: Full story revealed" (980,000 views)
All of these video titles are content that the author personally consulted or strategized.
The videos he helped create have garnered views ranging from hundreds of thousands to millions, with a total cumulative total of over 50 million.
Having met hundreds of self-employed people, the author has discovered one common thread throughout the process.
The answer is, “The item is good, but there are no customers.”
This book is a guide for those who want to solve that very problem.
The author says that the essence of online marketing lies in the structure of 'making your own items available for purchase now.'
The key is that it must contain values that clearly solve the other person's problem.
In addition, the author has included in this book small but powerful marketing secrets, including how to effectively sell online, writing that moves consumers, and branding strategies that create loyal fans.
In particular, the appendix, "Short-Form Copy Notes by Industry Verified by View Count," is full of practical tips you can immediately use to create thumbnails.
The formula for selling well has been established since the Joseon Dynasty!
5-Step Marketing Strategy to Boost Sales Even for Small Businesses!
There are many reasons why you make money or not, but the author says there is one formula that cuts through all of them.
It is “Sales = Inflow × Conversion Rate × Unit Price”.
Ultimately, to increase sales, you need to increase traffic, increase conversion rates, or increase unit prices.
However, many self-employed people remain stuck in the vague expectation that 'if it's good content, it will sell someday.'
The author presents five practical strategies for small businesses to survive in the market without relying on luck.
1.
Trust drives sales: Building trust through authentic content and problem-solving experiences will get customers to open their wallets.
2.
Niche marketing is key to generating sales: Don't target everyone; focus on specific customer needs.
3.
Design a "value ladder": Build trust with free content, then gradually build from low-value items to high-value services.
Customers build trust through experience and are willing to pay more and more.
4.
Know your selling style: Develop a content strategy that suits your selling style, including copy, exposure, and demonstrations, to increase your persuasiveness.
5.
Take advantage of the customer's willingness to pay more: Value and scarcity, not price, drive customer purchases.
Justify your high-price strategy with branding and positioning.
This book is not just a guide to marketing skills.
This is a blueprint that provides a structure that will inevitably increase sales for those who have no items to sell or who create content but are not making money.
Let's take a look at the practical strategy that makes things sell even if you don't sell them.
The powerful marketing secrets of a thousand articles from "Influx Genius," proven through consulting with hundreds of clients!
Can an ordinary person become a household name online with just one piece of content? The answer is yes.
It is possible even if you don't know anything about video planning, copywriting, or branding.
The reason I am so sure is because the author himself proved this.
The author gained 47,000 subscribers with a single YouTube video and generated approximately 100 million won in sales in just five months with a single e-book.
· "The movement that eliminated 20 years of disc pain in 1 minute" (7 million views, 45,000 likes)
· "If you see 'this ingredient' in soybean paste from the supermarket, never buy it!" (2.01 million views)
· "(Unbelievable, but life-changing) How a freeloader earned 92 million won in 5 months: Full story revealed" (980,000 views)
All of these video titles are content that the author personally consulted or strategized.
The videos he helped create have garnered views ranging from hundreds of thousands to millions, with a total cumulative total of over 50 million.
Having met hundreds of self-employed people, the author has discovered one common thread throughout the process.
The answer is, “The item is good, but there are no customers.”
This book is a guide for those who want to solve that very problem.
The author says that the essence of online marketing lies in the structure of 'making your own items available for purchase now.'
The key is that it must contain values that clearly solve the other person's problem.
In addition, the author has included in this book small but powerful marketing secrets, including how to effectively sell online, writing that moves consumers, and branding strategies that create loyal fans.
In particular, the appendix, "Short-Form Copy Notes by Industry Verified by View Count," is full of practical tips you can immediately use to create thumbnails.
The formula for selling well has been established since the Joseon Dynasty!
5-Step Marketing Strategy to Boost Sales Even for Small Businesses!
There are many reasons why you make money or not, but the author says there is one formula that cuts through all of them.
It is “Sales = Inflow × Conversion Rate × Unit Price”.
Ultimately, to increase sales, you need to increase traffic, increase conversion rates, or increase unit prices.
However, many self-employed people remain stuck in the vague expectation that 'if it's good content, it will sell someday.'
The author presents five practical strategies for small businesses to survive in the market without relying on luck.
1.
Trust drives sales: Building trust through authentic content and problem-solving experiences will get customers to open their wallets.
2.
Niche marketing is key to generating sales: Don't target everyone; focus on specific customer needs.
3.
Design a "value ladder": Build trust with free content, then gradually build from low-value items to high-value services.
Customers build trust through experience and are willing to pay more and more.
4.
Know your selling style: Develop a content strategy that suits your selling style, including copy, exposure, and demonstrations, to increase your persuasiveness.
5.
Take advantage of the customer's willingness to pay more: Value and scarcity, not price, drive customer purchases.
Justify your high-price strategy with branding and positioning.
This book is not just a guide to marketing skills.
This is a blueprint that provides a structure that will inevitably increase sales for those who have no items to sell or who create content but are not making money.
Let's take a look at the practical strategy that makes things sell even if you don't sell them.
GOODS SPECIFICS
- Date of issue: August 22, 2025
- Page count, weight, size: 336 pages | 510g | 140*210*20mm
- ISBN13: 9791162544341
- ISBN10: 1162544341
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