Preface - I Bought Two Apartments on Carrot Market
Acknowledgements

Chapter 1: Entering Carrot Market, Which Changed My Life

1.
From TOEIC instructor to Carrot Market seller
A TOEIC instructor in his mid-30s who completely failed
From academy instructor to online seller
2.
The potential of Carrot Market confirmed in one month
The reason I started Carrot Market
My two goals for Carrot Market
3.
Learning Carrot Market Entry Skills While Being Companioned
Enter Carrot Market
Rejected? Shout "Yahoo!"
Strategies for successful store opening
4.
Store name determines sales
A fancy name? NO! A fancy name?
Actually, what's more important is trying.
Success Story 1: A Seller Who Quit His Job Six Months Before Getting Married

Chapter 2: Practical Carrot Market Strategies for Creating a Selling Structure

1.
How to Sell on Carrot Market with Stories
Carrot Market Automation? Direct Product Sales
My Coupang connects to Naver Smart Store?
2.
A 3-step sales system optimized for Carrot Market
Stages of Carrot Market Business
3.
A strategy to encourage repeat purchases using regular customer features
Benefits of being a regular
Regular customers aren't a panacea.
4.
How to communicate and build relationships with customers
CEO Ilpyeong has never failed in offline business on Carrot Market.
The secret to successful business communication with customers
Key Points Online Sellers Must Know
Success Story 2: Started out with the intention of making 500,000 won a month, but ended up making 5 million won.

Chapter 3: Criteria for Selecting Products that Work on Carrot Market

1.
Why you need to target large keywords
Criteria for large keywords
2.
Seasonal (trendy) products that are currently popular
Carrot Market marketing is like "selling boiled chicken in a valley."
Seasonality (trend) of buying two apartments
But that's just the standard for a daily president.
3.
Why glutinous rice cakes work but financiers don't
4.
Product planning that reflects the needs of consumers by age
Success Story 3: From Truck Driver to 2 Million Won a Day Seller

Chapter 4: Exposure and Advertising Strategies for Beginner Sellers

1.
Basic principles of the Carrot Market advertising system
Maximum exposure with the lowest advertising cost
Advertising is ultimately about attention
The principle of advertising expenditure
2.
Advertising cost optimization technology that saves you money per click
How cost per click is measured
Don't worry about the terminology
Ad Optimization
3.
Simple Mode vs. Expert Mode Advertising Operation Methods
Difference between Simple Mode and Expert Mode
What kind of advertising should I do?
Success Story 4: Success with a Meal Kit Created at the Startup Center

Chapter 5: Detailed Page Creation Techniques that Lead to Purchases

1.
Why Big Sellers Don't Use Carrot Market
Carrot Market is all about "Choose! Choose!"
Carrot Market vs. Naver Smart Store (or Coupang)
2.
Practical detailed page created without spending money
Carrot Market users 'read'
3.
How to Write News That Touches Customers' Hearts
4.
Creating hooking content that saves on advertising costs
Hooking is done to the point where you'd say, 'Isn't that a bit much?'
Success Story 5 - Business was so good that I bought a field in Jeju Island.

Chapter 6: Start Small, Grow Big: A Scale-Up Strategy

1.
How to Increase Sales After a Purchase Conversion
Test every day
Use performance reports
2.
Creating a system that achieves a daily advertising goal of 1 million won
Pruning and Sales Growth Strategies
Why don't you just chat and not buy?
3.
How to Manage Customers to Create Lifelong Customers
Success Story 6 - A Housewife in Her 50s Creates Her Own Brand

Chapter 7: What People Who Fail at Carrot Market Have in Common

1.
If you start without realistic goals, you will fail.
2.
It's important to have a business mindset, not a marketer's.
Business isn't about making money by putting money down.
Invest 50,000 won in one product, and succeed in five of them.
3.
If you're obsessed with advertising, you're doomed.
Advertising isn't a panacea
Should I outsource this to a marketer?
4.
Adhering to the basic principles of small business is essential for success.
There are many scammers on the Internet.
Online business is also business.
Success Story 7 - A Working Parent with Three Children Finds Success Through Carrots

Appendix - 3 Practical Missions for "Working from Home" Managers
1.
First mission: Find a profitable product
Product Finder Checklist
Product Finder Summary Table
2.
Second Mission: Mastering Advertising Operations Skills
Advertising Execution Checklist
Advertising Execution Performance Summary Table
3.
Third Mission: Develop a Sales Strategy That Drives Purchases
Detail Page Creation Checklist
Detailed page test comparison table

Carrot Market's practical sales system that works even without marketing knowledge.

There are strategies to make money without being a professional marketer or having flashy branding.
The author emphasizes that even beginners can generate stable sales without being tied down by marketing through the know-how they learned from their experience of being rejected, sales techniques that sell through stories, a system for securing repeat customers to encourage repeat purchases, and exposure strategies that minimize advertising costs.
This book is composed of practical examples that you can learn by following the entire process.

A Step-by-Step Sales Strategy for Success Even for Beginner Sellers

Even beginner sellers who are just starting out on Carrot Market can achieve success if they follow the right methods.
From opening a store on Carrot Market to naming your store, communicating with customers, running ads, creating detailed pages, securing regular customers, and expanding sales, the author guides you step-by-step through the strategies and know-how he gained through his own experience.
In particular, the detailed page creation method that leads to purchase conversion and the advertising cost-saving operation method provide a path to immediate sales even for beginners.

Includes Carrot Market success stories

· A seller who initially failed but eventually succeeded, quitting his job six months before getting married
A housewife who started out earning 500,000 won a month and now earns over 5 million won
· A person who earns 2 million won a day in sales as a mart truck driver, working 10 hours a day, 6 days a week
· A person who created meal kits at a startup center and delivered them to large supermarkets.
· A person who bought a field in Jeju Island because his business was going well
A housewife in her 50s who created her own brand
· A successful office worker with three children who started a side business