Commercial Real Estate Brokerage: The Real Way I Made $1,000 a Month Without Knowing a Thing
 |
Description
Book Introduction
The basics of commercial real estate brokerage learned through practical experience!
In the real estate brokerage market, commercial brokerage is considered a difficult field even by many experts.
This book honestly captures the author's journey from obtaining a real estate agent's license but lacking practical experience to jumping into the commercial real estate brokerage business and achieving success.
It also teaches readers various practical skills, starting with the basic concepts of commercial brokerage, such as key money negotiation, commercial area analysis, and contract writing.
In addition, it explains in detail how to accurately understand customer needs and provide them with the optimal solution.
This book is not simply a theoretical book; it is filled with practical advice based on the author's vivid experiences.
It will be of great help to both beginners who are just starting out in commercial real estate brokerage and experienced brokers who are struggling.
The author aims to inspire courage and confidence in readers through his own stories of failure and success, and to demonstrate the potential of the commercial real estate brokerage market.
Through this book, readers will gain a comprehensive understanding of commercial real estate brokerage and learn various tips and strategies that can be applied immediately in real-world situations.
Additionally, the author's warm encouragement and practical advice will be a great help to readers as they develop their own brokering style and build successful careers.
In the real estate brokerage market, commercial brokerage is considered a difficult field even by many experts.
This book honestly captures the author's journey from obtaining a real estate agent's license but lacking practical experience to jumping into the commercial real estate brokerage business and achieving success.
It also teaches readers various practical skills, starting with the basic concepts of commercial brokerage, such as key money negotiation, commercial area analysis, and contract writing.
In addition, it explains in detail how to accurately understand customer needs and provide them with the optimal solution.
This book is not simply a theoretical book; it is filled with practical advice based on the author's vivid experiences.
It will be of great help to both beginners who are just starting out in commercial real estate brokerage and experienced brokers who are struggling.
The author aims to inspire courage and confidence in readers through his own stories of failure and success, and to demonstrate the potential of the commercial real estate brokerage market.
Through this book, readers will gain a comprehensive understanding of commercial real estate brokerage and learn various tips and strategies that can be applied immediately in real-world situations.
Additionally, the author's warm encouragement and practical advice will be a great help to readers as they develop their own brokering style and build successful careers.
index
Prologue: "I had a real estate agent license, but no skills." · 4
CHAPTER 01 I Didn't Know About Commercial Brokerage
8 Questions Every New Real Estate Agent Will Inevitably Face
1.
How does commercial brokerage differ from residential brokerage? 16
2.
Is commercial real estate brokerage profitable? I'm curious about the profit structure.
3.
Is "key money" really that difficult? 23
4.
How do I secure vacant commercial space? 27
5.
Where can I find commercial properties for sale? 31
6.
What's the first thing you should study when brokering a commercial property? 35
7.
How do the perspectives of commercial tenants and landlords differ? 38
8.
When does commercial real estate brokerage begin to be considered "professional"?
CHAPTER 02 Practical Lease Brokerage Skills
From phone consultations to explanations of key money and contract negotiations - learning real 'brokerage'
9.
When entering into a lease, what's the first thing you should check? 46
10.
How should I specify the royalty in a contract to ensure safety? 50
11.
Why would a landlord impose "industry restrictions"? 54
12.
What are the essential permit checklists I need to complete before signing a contract? 58
13.
How do I distinguish between facility fees and key money? 62
14.
What risks must be explained to tenants? 66
15.
What format should special provisions be written in to be effective? 70
16.
Before drafting a contract, you must check these 3 things: 74
CHAPTER 03 Point 1 of Trading Brokerage
From commercial properties to small buildings, real estate brokerage is a battle of analytical and persuasive power.
17.
How do you calculate the rate of return? 78
18.
What should a seller be aware of if they want to include VAT in the sale? 82
19.
What should I be aware of when a commercial property's "actual usable area" and "registered area" differ? 86
20.
Which is better: an occupied store or a vacant store?
21.
How do the purchasing criteria of investors and actual users differ? 94
22.
What is the most important criterion when calculating the selling price?
23.
What's the first document you check when buying or selling an entire building? 102
24.
What's the most common problem with investing in small buildings? 106
CHAPTER 04 All About Royalty
All commercial real estate agents are ultimately evaluated on their skills based on key money.
25.
What exactly is a royalty? 112
26.
How do you distinguish between facility rights and business rights? 115
27.
What are the different ways royalties are exchanged? 119
28.
Does the royalty fee have to be written into the contract?
29.
How do I negotiate a high royalty fee and want to give up on a contract? 128
CHAPTER 05 Point 2 of Trading Brokerage
Brokerage methods vary by industry - Understand the "business," not the space.
30.
What's the first thing to check when brokering a restaurant? 134
31.
What's most important for cafes and bakeries? 138
32.
How should I analyze unmanned ice cream/convenience store stores? 142
33.
What are some common points to consider when brokering a beauty or nail salon? 146
34.
What types of commercial buildings can hospitals and pharmacies be located in?
35.
Shouldn't academies and kindergartens be treated like regular commercial properties? 154
36.
What regulations are in place for bars, pubs, and food stalls? 158
37.
Should entrepreneurs and experienced brokers approach brokerage differently? 162
38.
Is "perimeter restrictions" more important than location for convenience stores? 166
39.
What happens if I open an unregistered business in a store with industry restrictions? 170
40.
Should I consult with an industry-specific checklist? 174
41.
What's the difference between a takeout/delivery specialty store and a dine-in store? 177
CHAPTER 06 The Core of Commercial Area Analysis
We need to look at the invisible "sales flow" rather than the visible floating population.
42.
What exactly is a commercial district? 182
43.
How are Class A, B, and C commercial districts distinguished? 185
44.
Is a high-traffic area a good commercial district? 189
45.
How do you determine whether a business is a weekend or weekday business? 193
46.
How can I prove that a business is alive? 197
47.
What are the signs of a declining commercial district? 201
48.
What commercial districts do franchise headquarters prefer? 205
49.
Should I avoid areas with a high concentration of competing brands? 209
CHAPTER 07 Contract Drafting Practice
A contract that works in practice isn't just a form; it's a technique for designing risk.
50.
What's the difference between a commercial lease agreement and a residential lease agreement? 214
51.
What sentence should I use for the special provisions? 218
52.
How should I safely manage the timing of my deposit return? 222
53.
Can I proceed with the contract without a down payment? 226
54.
What is the order of the key money assignment agreement and the lease agreement? 230
55.
After drafting the contract, what's the last thing you should check? 234
CHAPTER 08 Getting the Brokerage Fee Right
Brokerage fees are not negotiable, but rather the price of trust.
56.
What should I prepare to minimize brokerage fee negotiations? 238
57.
How do I secure a client's payment when they promise to pay me later? 242
58.
How do I deal with clients leaving my brokerage due to differences in brokerage fees with competing brokers? 245
59.
Should I disclose the brokerage fee to my client up front or after the contract is signed?
60.
Can I file a lawsuit if I don't receive my brokerage fee? 251
CHAPTER 09 Brokerage Operation Strategy
Commercial real estate brokerage isn't about sales, it's about branding and leadership.
61.
How to Brand Yourself as a Commercial Real Estate Agent? 256
62.
How can we create a neighborhood perception of "that guy when it comes to shopping"? 259
63.
How to maintain an ongoing relationship with your landlord? 263
64.
Does keeping a customer service journal really help? 266
65.
What are the key factors that drive referrals and repeat visits? 269
66.
In a world with so many competing real estate agents, what should be your unique weapon? 272
67.
How do I create a monthly sales plan and KPIs? 275
CHAPTER 10 How My Brokerage Life Changed
Failure becomes an asset, and emotions become weapons.
Brokerage was a turning point in my life.
68.
What was your most fearful moment when you first started your commercial real estate brokerage career? 280
69.
When did you feel your life changed while working as a commercial real estate broker? 283
70.
What was the defining choice that shaped who I am today? 286
Epilogue: "More important than the contract was the one word that made me believe." · 290
CHAPTER 01 I Didn't Know About Commercial Brokerage
8 Questions Every New Real Estate Agent Will Inevitably Face
1.
How does commercial brokerage differ from residential brokerage? 16
2.
Is commercial real estate brokerage profitable? I'm curious about the profit structure.
3.
Is "key money" really that difficult? 23
4.
How do I secure vacant commercial space? 27
5.
Where can I find commercial properties for sale? 31
6.
What's the first thing you should study when brokering a commercial property? 35
7.
How do the perspectives of commercial tenants and landlords differ? 38
8.
When does commercial real estate brokerage begin to be considered "professional"?
CHAPTER 02 Practical Lease Brokerage Skills
From phone consultations to explanations of key money and contract negotiations - learning real 'brokerage'
9.
When entering into a lease, what's the first thing you should check? 46
10.
How should I specify the royalty in a contract to ensure safety? 50
11.
Why would a landlord impose "industry restrictions"? 54
12.
What are the essential permit checklists I need to complete before signing a contract? 58
13.
How do I distinguish between facility fees and key money? 62
14.
What risks must be explained to tenants? 66
15.
What format should special provisions be written in to be effective? 70
16.
Before drafting a contract, you must check these 3 things: 74
CHAPTER 03 Point 1 of Trading Brokerage
From commercial properties to small buildings, real estate brokerage is a battle of analytical and persuasive power.
17.
How do you calculate the rate of return? 78
18.
What should a seller be aware of if they want to include VAT in the sale? 82
19.
What should I be aware of when a commercial property's "actual usable area" and "registered area" differ? 86
20.
Which is better: an occupied store or a vacant store?
21.
How do the purchasing criteria of investors and actual users differ? 94
22.
What is the most important criterion when calculating the selling price?
23.
What's the first document you check when buying or selling an entire building? 102
24.
What's the most common problem with investing in small buildings? 106
CHAPTER 04 All About Royalty
All commercial real estate agents are ultimately evaluated on their skills based on key money.
25.
What exactly is a royalty? 112
26.
How do you distinguish between facility rights and business rights? 115
27.
What are the different ways royalties are exchanged? 119
28.
Does the royalty fee have to be written into the contract?
29.
How do I negotiate a high royalty fee and want to give up on a contract? 128
CHAPTER 05 Point 2 of Trading Brokerage
Brokerage methods vary by industry - Understand the "business," not the space.
30.
What's the first thing to check when brokering a restaurant? 134
31.
What's most important for cafes and bakeries? 138
32.
How should I analyze unmanned ice cream/convenience store stores? 142
33.
What are some common points to consider when brokering a beauty or nail salon? 146
34.
What types of commercial buildings can hospitals and pharmacies be located in?
35.
Shouldn't academies and kindergartens be treated like regular commercial properties? 154
36.
What regulations are in place for bars, pubs, and food stalls? 158
37.
Should entrepreneurs and experienced brokers approach brokerage differently? 162
38.
Is "perimeter restrictions" more important than location for convenience stores? 166
39.
What happens if I open an unregistered business in a store with industry restrictions? 170
40.
Should I consult with an industry-specific checklist? 174
41.
What's the difference between a takeout/delivery specialty store and a dine-in store? 177
CHAPTER 06 The Core of Commercial Area Analysis
We need to look at the invisible "sales flow" rather than the visible floating population.
42.
What exactly is a commercial district? 182
43.
How are Class A, B, and C commercial districts distinguished? 185
44.
Is a high-traffic area a good commercial district? 189
45.
How do you determine whether a business is a weekend or weekday business? 193
46.
How can I prove that a business is alive? 197
47.
What are the signs of a declining commercial district? 201
48.
What commercial districts do franchise headquarters prefer? 205
49.
Should I avoid areas with a high concentration of competing brands? 209
CHAPTER 07 Contract Drafting Practice
A contract that works in practice isn't just a form; it's a technique for designing risk.
50.
What's the difference between a commercial lease agreement and a residential lease agreement? 214
51.
What sentence should I use for the special provisions? 218
52.
How should I safely manage the timing of my deposit return? 222
53.
Can I proceed with the contract without a down payment? 226
54.
What is the order of the key money assignment agreement and the lease agreement? 230
55.
After drafting the contract, what's the last thing you should check? 234
CHAPTER 08 Getting the Brokerage Fee Right
Brokerage fees are not negotiable, but rather the price of trust.
56.
What should I prepare to minimize brokerage fee negotiations? 238
57.
How do I secure a client's payment when they promise to pay me later? 242
58.
How do I deal with clients leaving my brokerage due to differences in brokerage fees with competing brokers? 245
59.
Should I disclose the brokerage fee to my client up front or after the contract is signed?
60.
Can I file a lawsuit if I don't receive my brokerage fee? 251
CHAPTER 09 Brokerage Operation Strategy
Commercial real estate brokerage isn't about sales, it's about branding and leadership.
61.
How to Brand Yourself as a Commercial Real Estate Agent? 256
62.
How can we create a neighborhood perception of "that guy when it comes to shopping"? 259
63.
How to maintain an ongoing relationship with your landlord? 263
64.
Does keeping a customer service journal really help? 266
65.
What are the key factors that drive referrals and repeat visits? 269
66.
In a world with so many competing real estate agents, what should be your unique weapon? 272
67.
How do I create a monthly sales plan and KPIs? 275
CHAPTER 10 How My Brokerage Life Changed
Failure becomes an asset, and emotions become weapons.
Brokerage was a turning point in my life.
68.
What was your most fearful moment when you first started your commercial real estate brokerage career? 280
69.
When did you feel your life changed while working as a commercial real estate broker? 283
70.
What was the defining choice that shaped who I am today? 286
Epilogue: "More important than the contract was the one word that made me believe." · 290
Into the book
This book is not simply a practical guide to commercial real estate brokerage.
This is a 'living collection of experiences' from one person who has been hurt, failed, and persevered in real life.
You can never understand how heavy a single line of a contract is, or how sensitive a single royalty adjustment is, unless you actually experience it.
The 70 questions and answers in this book are based on actual conversations I had with clients in my consulting room, in the alleys, and at cafe tables.
--- p.6
A house is a space where people live.
Good lighting, a quiet environment, and convenient transportation are the criteria for selection.
On the other hand, a commercial space is a space where money flows in and out, or more precisely, a space where the 'possibility of money flowing in and out' must be judged.
People looking for a commercial space are not looking to move, but to start a business.
The man came to contract a 'business', not a house.
So, even in the same building and on the same floor, the monthly rent varies greatly, and a key money deposit may or may not be added.
If you ask what is different, the difference is the potential for sales, the industry, time zone, and the flow of floating population.
The reason commercial brokerage can be difficult is because it involves a world that doesn't appear on exam questions.
How to calculate royalties? You have to learn it firsthand.
What are the exceptions to the Commercial Building Lease Protection Act? If they apply, the risks multiply.
The difference between the customer's stated rate of return and the actual rate of return? If you can't explain it, the contract will be broken.
--- p.17
5 Things to Check When Brokering Hospitals and Pharmacies
1.
Land use zone and building use (Nearby Type 1 vs. Type 2 vs. Business Facility)
· The hospital must be a type 1 neighborhood living facility (clinic) or a medical facility.
· When a pharmacy is connected to a medical institution, it must meet the building use and location requirements.
[Practical Tips]
Confirmation of the 'use' specified in the building register is essential before signing a contract.
--- p.151
This book is not a boast from someone who earned over 1,000 won a month, but a testimony from someone who started with 0 won a month.
No matter where you are now, whether you're a licensed real estate agent who's only been brokering homes, aspiring entrepreneur about to open a business, or a licensed real estate agent who's just started in the commercial real estate market but can't figure out where to start, I can tell you with certainty:
“Commercial brokerage can definitely change your life.”
“I experienced it, and now I teach it.”
This is a 'living collection of experiences' from one person who has been hurt, failed, and persevered in real life.
You can never understand how heavy a single line of a contract is, or how sensitive a single royalty adjustment is, unless you actually experience it.
The 70 questions and answers in this book are based on actual conversations I had with clients in my consulting room, in the alleys, and at cafe tables.
--- p.6
A house is a space where people live.
Good lighting, a quiet environment, and convenient transportation are the criteria for selection.
On the other hand, a commercial space is a space where money flows in and out, or more precisely, a space where the 'possibility of money flowing in and out' must be judged.
People looking for a commercial space are not looking to move, but to start a business.
The man came to contract a 'business', not a house.
So, even in the same building and on the same floor, the monthly rent varies greatly, and a key money deposit may or may not be added.
If you ask what is different, the difference is the potential for sales, the industry, time zone, and the flow of floating population.
The reason commercial brokerage can be difficult is because it involves a world that doesn't appear on exam questions.
How to calculate royalties? You have to learn it firsthand.
What are the exceptions to the Commercial Building Lease Protection Act? If they apply, the risks multiply.
The difference between the customer's stated rate of return and the actual rate of return? If you can't explain it, the contract will be broken.
--- p.17
5 Things to Check When Brokering Hospitals and Pharmacies
1.
Land use zone and building use (Nearby Type 1 vs. Type 2 vs. Business Facility)
· The hospital must be a type 1 neighborhood living facility (clinic) or a medical facility.
· When a pharmacy is connected to a medical institution, it must meet the building use and location requirements.
[Practical Tips]
Confirmation of the 'use' specified in the building register is essential before signing a contract.
--- p.151
This book is not a boast from someone who earned over 1,000 won a month, but a testimony from someone who started with 0 won a month.
No matter where you are now, whether you're a licensed real estate agent who's only been brokering homes, aspiring entrepreneur about to open a business, or a licensed real estate agent who's just started in the commercial real estate market but can't figure out where to start, I can tell you with certainty:
“Commercial brokerage can definitely change your life.”
“I experienced it, and now I teach it.”
--- p.292
Publisher's Review
Commercial real estate brokerage know-how to design your life!
This book is a guide for everyone, from beginners to experts, and systematically explains the entire process of commercial real estate brokerage through a total of 10 chapters.
The first chapter covers the basic concepts of commercial brokerage, while the second chapter provides practical techniques for lease contracts and key money negotiation methods.
The third chapter explains the core of brokering the sale of commercial properties and small buildings, and the fourth chapter defines key money and summarizes precautions when drafting a contract.
The fifth chapter presents brokerage strategies tailored to different industries, such as general restaurants, cafes, and beauty salons, and the sixth chapter explains successful brokerage strategies through commercial district analysis.
The seventh chapter presents methods for drafting contracts to reduce risk, and the eighth chapter covers methods for negotiating and managing brokerage fees.
The ninth chapter introduces branding and leadership strategies for success as a licensed real estate agent specializing in commercial properties, and the final tenth chapter is based on the author's brokerage life story, honestly sharing the process of overcoming fear and growing.
This book is not simply a theoretical treatise, but rather a book filled with the author's genuine experience and wisdom. It will be of great help to real estate agents dreaming of transitioning from residential to commercial brokerage, beginners just entering the commercial brokerage market, and experienced professionals seeking better results.
This book is a guide for everyone, from beginners to experts, and systematically explains the entire process of commercial real estate brokerage through a total of 10 chapters.
The first chapter covers the basic concepts of commercial brokerage, while the second chapter provides practical techniques for lease contracts and key money negotiation methods.
The third chapter explains the core of brokering the sale of commercial properties and small buildings, and the fourth chapter defines key money and summarizes precautions when drafting a contract.
The fifth chapter presents brokerage strategies tailored to different industries, such as general restaurants, cafes, and beauty salons, and the sixth chapter explains successful brokerage strategies through commercial district analysis.
The seventh chapter presents methods for drafting contracts to reduce risk, and the eighth chapter covers methods for negotiating and managing brokerage fees.
The ninth chapter introduces branding and leadership strategies for success as a licensed real estate agent specializing in commercial properties, and the final tenth chapter is based on the author's brokerage life story, honestly sharing the process of overcoming fear and growing.
This book is not simply a theoretical treatise, but rather a book filled with the author's genuine experience and wisdom. It will be of great help to real estate agents dreaming of transitioning from residential to commercial brokerage, beginners just entering the commercial brokerage market, and experienced professionals seeking better results.
GOODS SPECIFICS
- Date of issue: July 10, 2025
- Page count, weight, size: 300 pages | 152*225*20mm
- ISBN13: 9791194223764
- ISBN10: 1194223761
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