│ Prologue │ … … 5

Intro: How do you close a deal with a customer who doesn't meet your criteria? … … 14

Part 1: Solving Real Estate Brokerage Concerns at Once

Certified real estate agent who is guaranteed to succeed... ... 21
Real estate investing and brokerage are fundamentally different… … 24
My Past: Is Brokerage a Good Thing or a Bad Thing? … … 27
Plus tip: It all depends on how you think about it… … 29
Plus tip: Brokerage skills based on occupation… … 31
When is the best time to open a business? The best time to start… … 32
Is there a good time to broker? … … 35
What's a good location for a brokerage? … … 37
Plus tip: The first floor isn't always the best... 40
Plus tip: How to quickly and efficiently build your fundamentals… … 46
A good location for brokering occupancy rights and subscription rights… 47
A brokerage office that handles all transactions? ... ... 50
The Inconvenient Truth About Real Estate Memberships… … 53

Part 2: A Fail-Proof Job Search Strategy for Real Estate Agents

The trial and error of countless male real estate agents… … 59
Real estate agencies you should absolutely avoid when looking for a job… … 61
How to Find a Great Brokerage to Build Your Career… … 66
Special Precautions for Real Estate Agents... 68
Plus tip: Certified Real Estate Agents vs. Private Real Estate Agents… … 69

Part 3: The Secret to Success in Real Estate Brokerage as a Business

How to Select a Brokerage Office Location Based on Region, Gender, and Age… … 73
Plus tip: Good areas for brokerage… … 76
Don't be fooled by the sales pitches of real estate brokerage firms offering consulting services... 77
When you first get started, a member brokerage firm is the answer… …86
The brokerage firm's biggest client... 89
Is it because of the location that brokerage business is not working? ... ... 93
Plus tip: The most essential training for brokerage... 95
If you have nowhere else to retreat, be sure to prepare this much… … 96
Avoid partnerships at all costs! … … 99
Plus tip: What if a couple wants to run a real estate agency together? … … 101
Brokerage office key money calculation standards… … 102
Essential Checklist for Plus Tip Brokerage Office Transfer (Key Money) Contracts… … 105
For those looking for a capable manager… … 106
Key Things to Know When Hiring Employees… … 109
Plus tip: Basic preparation for hiring employees… … 110
Employees to hire vs. employees not to hire… … 111
Real estate agents and their employees: a hierarchical or horizontal relationship? … … 113
Plus tip: When running a brokerage business, make sure to keep these things in mind… … 115
The Secret to Becoming a Certified Real Estate Agent at Your Region's #1 Brokerage Firm... 116
Plus tip: The essential connections for real estate brokerage... 118

Part 4: The Secrets of Concluding a Real Estate Agent Contract

Which brokerage firm would you like to join? … … 121
The Secret of Naming Real Estate Brokerage Offices… … 123
How should I decorate my brokerage office? … … 126
There are trends in brokerage office signs too… … 128
Plus tip: There's a different way to captivate customers... 132
The easiest way to make a fortune in brokerage… … 133
Even real estate agents ultimately have an image, and how to create a good image... 136
How to effectively reach customers… … 143
First impressions are crucial in the brokerage business. If you want to make a good one… … 147
To become a certified real estate agent who people want to entrust with their entire assets… … 150
An Easy Way to Build Intimacy with Your Customers… … 152
Secrets in Gentle Hands… … 155
Just one cup of coffee will tell you… … 157
Start a luxury brokerage… … 159
Plus tip: 160 qualities you need to possess as a luxury broker
Brokerage Tips for Adapting to the Times… … 161

Part 5: Brokerage Techniques That Lead to Increased Sales

The reality of joint brokerage where you don't even know what you've received... 167
A brokerage firm's unique method for accurately assessing market prices... 169
Plus tip: Tips for beginner real estate agents to understand market prices… … 171
How many items should I show to the guests? … … 172
How to Acquire and Respond to Customers Even in the Worst Locations… … 174
A certified real estate agent destined for success… … 178
What type of brokerage will my clients expect from me? … … 180
Gaining customer trust comes first… … 184
Plus tip, let's not argue, right and wrong don't matter... ... 186
Counseling Skills That Captivate Customers… … 187
Plus tip: The secret to making customers make quick decisions… … 189
Shortcuts to Creating Real Estate Contracts… … 190
Plus tip: A simple yet effective way to increase sales… … 192
Seller Psychology vs. Buyer Psychology, Two-Party Brokerage… … 193
Perspectives change depending on one's position. Inner and outer world... 195
Plus tip: Every customer only thinks about their own interests… … 198
Brokerage is not a profession that takes responsibility for the results… … 199
Plus tip: Never try to predict the real estate market… … 201

Part 6: Win-Win Joint Brokerage Know-How

The Fatal Downsides of Joint Brokerage You Never Knew About: Contracts, Confirmation Documents… 205
Plus tip: How to write a perfect verification manual… … 210
How to avoid being scammed by a joint brokerage firm: Business ethics... 211
Joint brokerage: Excessive greed leads to trouble… … 217
Plus tip: Certified real estate agents, there are no eternal friends or eternal enemies… 220

Part 7: Know-how to Get a Good Brokerage Fee

The Real Reason You're a Broker... ... 223
The Psychology of Professional Real Estate Agents' Strategies... 225
Plus tip: How to create differentiated customer service… … 227
How to Win Customers Over… … 228
Plus tip: Joe Girard, the car salesman listed in the Guinness Book of World Records… 230
8 Practical Tips for Getting a Good Brokerage Fee… … 231
Plus tip: Fixed-rate brokerage fee system (reconnaissance system) that requires no negotiation… … 243
How to handle receiving more than the statutory brokerage fee… … 244
Plus tip: Brokerage office operating tips, value-added tax… 246
The End of the Brokerage Fee Discount… … 248

Part 8: The Brokerage Secrets of Professional Real Estate Agents That No One Tells You

Real estate brokerage know-how that changes 180 degrees depending on the market… 255
Making the impossible possible is true skill and ability… … 257
Brokerage know-how in a market with strong selling and buying power... 259
Plus tip, please work on that building… … 262
How to Become a Recognized Brokerage Firm… … 268
How to Make a Deal When Price Control Doesn't Work... 270
Plus tip: How to identify customers who are price-checking… … 272
A neutral broker? You're a beginner... ... 273
Plus tip: Selling (Leasing) vs. Buying (Leasing), the right position for a licensed real estate agent… 276
Tips for Responding to Customers Who Come to See Your Items… … 277
Plus tip: When you're not sure whether to sell or not... 279
What to do when you see a bad contract… … 280
How to Brief to Build Trust… … 283
Plus tip: How to make an appointment with a customer… … 284
Know-how for Dealing with Urgent Sales… … 288
Plus tip: Arms bend inwards… … 291
Professionals Don't Procrastinate: How to Use a Contract and What to Keep in Mind... 292
Plus tip: Example of a proper down payment text message… … 299
The Secret to Closing Real Estate Contracts: Brokerage for You… …300
The Secret to Success in a Long-Running Real Estate Brokerage Business… … 303

Part 9: Know-how for Successful Brokerage Contracts

What are the true skills of a certified real estate agent? … … 309
(Selling/Renting) The Secret to Securing Property ①: TM Part 311
Plus tip: How to legally use customer information when it is acquired… … 312
Plus tip: 5 TMs Used by Professional Real Estate Agents… … 314
Plus tip: How to use the contact information you've acquired... 315
(Selling/Renting) The Secret to Securing Property ②: DM Edition … … 316
Plus tip, let's not argue, right and wrong don't matter... ... 186
(Purchase/Lease) The Secret to Customer Acquisition ①: Naver Edition… … 318
(Purchase/Lease) The Secret to Customer Acquisition ②: Real Estate Listing Advertisements… … 324
(Purchase/Lease) The Secret to Customer Acquisition ③: YouTube Edition… … 329
Real Estate YouTube Channel: How to Run an Effective YouTube Channel… 333
Brokerage Optimization YouTube, Get Started Quickly… … 336
Plus tip: The Fourth Industrial Revolution and Real Estate Brokerage… … 340
Plus tip: Advertising vs. Promotion… … 341

Part 10: How to Prevent Brokerage Accidents

0% Real Estate Brokerage Accidents, Totally Possible… … 345
How to Prevent Multi-Family Housing Lease Brokerage Accidents… … 347
Plus tip: Turn the bomb… … 349
The Blade of Customer Change! Heading to the Confirmation Manual... 350
Plus tip: brokerage accidents can be avoided... 352
How to Avoid Intentional Accidents and Accidents of Unconfirmed Authenticity… … 353
Characteristics of recent brokerage accidents… … 355
Plus tip: The 'Confidence' Briefing That Closes the Deal... 356
A Flexible Solution to Incomplete Agency Contracts… … 357
What Happens When You Broker a Building Worth Over 30 Billion Won... 361
Brokerage Practice: Don't Try to Learn Everything, Just Start with the Essentials... 367
Plus tip: Studying Real Estate Brokerage Practices… … 368
Plus tip: The key to finding good brokerage training… … 369

Epilogue: A Mentor Can Be a Life-Changing Moment… … 370

Real estate brokerage is a comprehensive art,
A success guidebook filled with all the know-how you need to succeed!

The book begins with an episode from my own experience titled, “How do I close a deal with a customer who doesn’t meet my criteria?”
The author, who believes that real estate brokerage is a comprehensive art that cannot be achieved by excelling at just one thing, has divided the book into 10 parts to ensure that it contains all the information necessary for success.

Part 1 covers the concerns of real estate brokers and how to resolve them. Part 2 provides fail-safe employment strategies for beginner real estate agents, and Part 3 introduces the secrets to making real estate brokerage a successful business.
Next, we filled the content with essential practical solutions essential for real estate agents who are struggling to increase their competitiveness, such as the secrets of signing a real estate agent contract, sales-increasing brokerage techniques, joint brokerage know-how, know-how to receive good brokerage fees, know-how to successfully conclude a brokerage contract, and how to prevent brokerage accidents.

This book is a guide to success that will be of great help to those preparing to start a real estate brokerage business as a licensed real estate agent, licensed real estate agents who have lost their goals due to mannerism, licensed real estate agents who are struggling with sluggish sales or a disadvantaged location, and those who want to dream bigger beyond the real estate brokerage business.