
Real estate in the Lee Jae-myung era
Description
Book Introduction
Democratic Party in power = skyrocketing housing prices.
Will this formula still be valid in the Lee Jae-myung era?
So far, whenever the Democratic Party has been in power, housing prices have invariably risen.
As a result, the formula that 'house prices rise when a progressive government comes into power' has become deeply ingrained in people's minds.
So, will the same trend as in the past be repeated in the current Lee Jae-myung era?
Experts' outlook is also mixed.
Some predict an unconditional rise, while others say that an era of decline has begun.
Some people are predicting a slight decline, but it is unclear whether this will be in Seoul or in the provinces.
In unusual circumstances, predictions become even more confusing.
Samtosi, a leading expert in the real estate data field who has meticulously analyzed vast amounts of data to provide the most accurate market insights, says that this time, things may be different from the past.
This is because the policy direction of the Lee Jae-myung administration itself is different from that of previous Democratic Party administrations, and its influence will also change.
With the change of government arriving sooner than expected, will the newly inaugurated Lee Jae-myung administration follow the path of the previous Democratic Party administration or take a completely different path? Let's follow the author of "Samtosi" and examine the similarities and differences between the two, and how they will adapt to the changing market.
Will this formula still be valid in the Lee Jae-myung era?
So far, whenever the Democratic Party has been in power, housing prices have invariably risen.
As a result, the formula that 'house prices rise when a progressive government comes into power' has become deeply ingrained in people's minds.
So, will the same trend as in the past be repeated in the current Lee Jae-myung era?
Experts' outlook is also mixed.
Some predict an unconditional rise, while others say that an era of decline has begun.
Some people are predicting a slight decline, but it is unclear whether this will be in Seoul or in the provinces.
In unusual circumstances, predictions become even more confusing.
Samtosi, a leading expert in the real estate data field who has meticulously analyzed vast amounts of data to provide the most accurate market insights, says that this time, things may be different from the past.
This is because the policy direction of the Lee Jae-myung administration itself is different from that of previous Democratic Party administrations, and its influence will also change.
With the change of government arriving sooner than expected, will the newly inaugurated Lee Jae-myung administration follow the path of the previous Democratic Party administration or take a completely different path? Let's follow the author of "Samtosi" and examine the similarities and differences between the two, and how they will adapt to the changing market.
- You can preview some of the book's contents.
Preview
index
Prologue: Regime Change and the Real Estate Market: Where Do We Stand Now?
Chapter 1: Polarization has worsened under each Democratic administration. Will it be the same this time?
Polarization has gone too far
2019 and 2025 are different
6.27 What is the impact of lending regulations?
Chapter 2: The Lee Jae-myung Administration's Expected Path
Election results show no regrets over key regional regulations
The Lee Jae-myung administration, similar yet different from the Moon Jae-in administration
Who will put a bell around the cat's neck?
Chapter 3: Key Variables Leading Future Change
What shakes the market?
Supply and demand: Housing rental business unit maturing in 2026
Supply and demand: Amount of contract renewal claim usage
Policy: Inclusion of DSR in Jeonse Loan
Policy: Whether to ease regulations on multiple homeowners
Chapter 4: This is how real estate works in the Lee Jae-myung era.
Supply Shortages: The Foretold Future
Liquidity is bound to expand anyway.
A structure where prices are unlikely to fall in the medium to long term
Housing price scenarios based on the direction of key variables
Chapter 5: Daegu and Ulsan are in trouble
The Path of Reverse Thinking: Local Investment
Daegu faces unprecedented supply cliff
A twin-pull market of supply and demand and liquidity is approaching in Ulsan.
Chapter 6: Places that Rise Despite Government Regulations 39
Criteria for selecting recommended complexes
Close to work in Seoul
Close to Gyeonggi Province
Close proximity to Daegu and Ulsan
Each epilogue scenario requires a prepared stance.
Chapter 1: Polarization has worsened under each Democratic administration. Will it be the same this time?
Polarization has gone too far
2019 and 2025 are different
6.27 What is the impact of lending regulations?
Chapter 2: The Lee Jae-myung Administration's Expected Path
Election results show no regrets over key regional regulations
The Lee Jae-myung administration, similar yet different from the Moon Jae-in administration
Who will put a bell around the cat's neck?
Chapter 3: Key Variables Leading Future Change
What shakes the market?
Supply and demand: Housing rental business unit maturing in 2026
Supply and demand: Amount of contract renewal claim usage
Policy: Inclusion of DSR in Jeonse Loan
Policy: Whether to ease regulations on multiple homeowners
Chapter 4: This is how real estate works in the Lee Jae-myung era.
Supply Shortages: The Foretold Future
Liquidity is bound to expand anyway.
A structure where prices are unlikely to fall in the medium to long term
Housing price scenarios based on the direction of key variables
Chapter 5: Daegu and Ulsan are in trouble
The Path of Reverse Thinking: Local Investment
Daegu faces unprecedented supply cliff
A twin-pull market of supply and demand and liquidity is approaching in Ulsan.
Chapter 6: Places that Rise Despite Government Regulations 39
Criteria for selecting recommended complexes
Close to work in Seoul
Close to Gyeonggi Province
Close proximity to Daegu and Ulsan
Each epilogue scenario requires a prepared stance.
Detailed image

Into the book
It remains difficult to predict whether the Lee Jae-myung administration will roll back the regulations of the previous administration or attempt another form of intervention.
But what's important is reading the 'direction and speed of policy change.'
Within it, we must soberly assess whether real change has begun, where opportunities lie, and where risks must be avoided.
This book is a journey to find that answer.
We will review the policies and regulations of past administrations, analyze currently announced policies, and examine key variables that can influence the market.
Based on the criteria I've experienced, analyzed, and pondered in the market, I plan to draw up a roadmap for "Where do we stand now and where do we go?"
We are now at a 'turning point' in the real estate market.
In a world where policy, interest rates, liquidity, and supply are all complex, I hope this book will serve as a rational compass for readers' judgment.
--- p.5
Many people viewed the Lee Jae-myung administration's first real estate regulation, the "June 27 Loan Regulation," as a policy of resolution, similar to the Moon Jae-in administration's "December 16 Measures."
Ultimately, the June 27 loan regulations, like the December 16 measures, are expected to be a short-term measure and the market will rise again.
But I don't think that will happen.
The biggest reason is that the fundamentals at the time the two policies were implemented were completely different.
In other words, the market fundamentals differed between December 2019, when the December 16 measures were implemented, and June 2025, when the June 27 loan regulations were implemented.
--- p.17
In particular, many are paying attention to the '600 million won limit on housing loan,' but equally important is the measure to 'reduce the total household loan target of the entire financial sector by 50% compared to the plan in the second half of the year.'
This can be interpreted as meaning that the government will allow banks to raise the premium rate (the loan rate minus the deposit rate), a key element of lending interest rates, from the current level of 1.3%.
In other words, this means that market interest rates may not fall as much as expected.
Of course, the impact of the '600 million won limit on housing mortgage loans' is also significant.
--- p.23
In summary, the hyper-polarization of the real estate market is likely to unfold in a different way than before.
The areas with the largest decreases in July and August compared to June were Seongdong-gu, Mapo-gu, Dongjak-gu, Gangdong-gu, and Gwangjin-gu, while the areas with the largest decreases in August compared to July were Gangnam-gu, Songpa-gu, Seocho-gu, Yangcheon-gu, and Yeongdeungpo-gu.
Judging from this, it can be confirmed that the higher the level of the loan, the greater the impact of the housing loan regulation of 600 million won.
Therefore, it is highly likely that the hyperpolarization phenomenon will be alleviated to some extent.
--- p.28
Given these remarks, it is expected that the Lee Jae-myung administration will take a different approach from the Moon Jae-in administration, unless it reverses the policy direction it has stated over the past several months.
However, there is one part of the recently announced '6.27 Loan Regulations' that shows a similar perspective to the Moon Jae-in administration.
This is the perception of ‘reconstruction and redevelopment.’
The previous Moon Jae-in administration's position was to recover profits generated from housing maintenance projects by introducing a system to recover excess profits from reconstruction projects.
However, what is puzzling is that, despite the Lee Jae-myung administration emphasizing the expansion of supply through relaxation of reconstruction and redevelopment regulations during the presidential election, the June 27 loan regulations reveal a completely opposite perception.
--- p.35
However, if regulations are introduced that reduce the current limit of 500 million won for jeonse loans, similar to the regulation of 'limiting the limit of housing mortgage loans to 600 million won', the story will be different.
For example, if the limit on jeonse loans is limited to 300 million won per household, tenants who want to move into apartments in Seoul with jeonse prices exceeding 1 billion won will have to come up with at least 700 million won on their own.
Even for high-income earners, this poses a significant barrier to entry for those in real need who lack cash assets.
Ultimately, it will become difficult for even the high-end rental market to avoid price adjustment pressure.
--- p.56
Based on these predictions, it is necessary to input and judge the direction of the key variables mentioned above.
Among them, the most important key variable is the Lee Jae-myung administration's stance on 'multiple home ownership regulations.'
If comprehensive regulations are strengthened, properties owned by rental housing operators will be released on the market, but the preference for 'one-room apartments' will be maintained or even strengthened, making it difficult to resolve the polarization of Seoul.
If there is a real will to resolve polarization, easing regulations on multiple homeowners must come first.
This is a moment when the Lee Jae-myung administration's ability to grasp the current situation and its policy will are put to the test.
But what's important is reading the 'direction and speed of policy change.'
Within it, we must soberly assess whether real change has begun, where opportunities lie, and where risks must be avoided.
This book is a journey to find that answer.
We will review the policies and regulations of past administrations, analyze currently announced policies, and examine key variables that can influence the market.
Based on the criteria I've experienced, analyzed, and pondered in the market, I plan to draw up a roadmap for "Where do we stand now and where do we go?"
We are now at a 'turning point' in the real estate market.
In a world where policy, interest rates, liquidity, and supply are all complex, I hope this book will serve as a rational compass for readers' judgment.
--- p.5
Many people viewed the Lee Jae-myung administration's first real estate regulation, the "June 27 Loan Regulation," as a policy of resolution, similar to the Moon Jae-in administration's "December 16 Measures."
Ultimately, the June 27 loan regulations, like the December 16 measures, are expected to be a short-term measure and the market will rise again.
But I don't think that will happen.
The biggest reason is that the fundamentals at the time the two policies were implemented were completely different.
In other words, the market fundamentals differed between December 2019, when the December 16 measures were implemented, and June 2025, when the June 27 loan regulations were implemented.
--- p.17
In particular, many are paying attention to the '600 million won limit on housing loan,' but equally important is the measure to 'reduce the total household loan target of the entire financial sector by 50% compared to the plan in the second half of the year.'
This can be interpreted as meaning that the government will allow banks to raise the premium rate (the loan rate minus the deposit rate), a key element of lending interest rates, from the current level of 1.3%.
In other words, this means that market interest rates may not fall as much as expected.
Of course, the impact of the '600 million won limit on housing mortgage loans' is also significant.
--- p.23
In summary, the hyper-polarization of the real estate market is likely to unfold in a different way than before.
The areas with the largest decreases in July and August compared to June were Seongdong-gu, Mapo-gu, Dongjak-gu, Gangdong-gu, and Gwangjin-gu, while the areas with the largest decreases in August compared to July were Gangnam-gu, Songpa-gu, Seocho-gu, Yangcheon-gu, and Yeongdeungpo-gu.
Judging from this, it can be confirmed that the higher the level of the loan, the greater the impact of the housing loan regulation of 600 million won.
Therefore, it is highly likely that the hyperpolarization phenomenon will be alleviated to some extent.
--- p.28
Given these remarks, it is expected that the Lee Jae-myung administration will take a different approach from the Moon Jae-in administration, unless it reverses the policy direction it has stated over the past several months.
However, there is one part of the recently announced '6.27 Loan Regulations' that shows a similar perspective to the Moon Jae-in administration.
This is the perception of ‘reconstruction and redevelopment.’
The previous Moon Jae-in administration's position was to recover profits generated from housing maintenance projects by introducing a system to recover excess profits from reconstruction projects.
However, what is puzzling is that, despite the Lee Jae-myung administration emphasizing the expansion of supply through relaxation of reconstruction and redevelopment regulations during the presidential election, the June 27 loan regulations reveal a completely opposite perception.
--- p.35
However, if regulations are introduced that reduce the current limit of 500 million won for jeonse loans, similar to the regulation of 'limiting the limit of housing mortgage loans to 600 million won', the story will be different.
For example, if the limit on jeonse loans is limited to 300 million won per household, tenants who want to move into apartments in Seoul with jeonse prices exceeding 1 billion won will have to come up with at least 700 million won on their own.
Even for high-income earners, this poses a significant barrier to entry for those in real need who lack cash assets.
Ultimately, it will become difficult for even the high-end rental market to avoid price adjustment pressure.
--- p.56
Based on these predictions, it is necessary to input and judge the direction of the key variables mentioned above.
Among them, the most important key variable is the Lee Jae-myung administration's stance on 'multiple home ownership regulations.'
If comprehensive regulations are strengthened, properties owned by rental housing operators will be released on the market, but the preference for 'one-room apartments' will be maintained or even strengthened, making it difficult to resolve the polarization of Seoul.
If there is a real will to resolve polarization, easing regulations on multiple homeowners must come first.
This is a moment when the Lee Jae-myung administration's ability to grasp the current situation and its policy will are put to the test.
--- p.79
Publisher's Review
If you blindly believe in the myth of rising stocks, your bank account will collapse first.
Only data can penetrate the hidden layers of policy!
Beyond buying or selling, we present situational scenario analysis and response strategies.
The unexpected early change of government is causing significant ripples not only in politics but also in the real estate market.
Every time a new government comes into power, policy direction changes, and the market fluctuates accordingly.
However, the current Lee Jae-myung administration's real estate policy is different from the past, requiring completely different strategic judgments from both investors and actual demanders.
"Real Estate in the Lee Jae-myung Era" presents a method for reading the market during these turbulent times.
In this book, author Samtosi closely tracks policy changes and market reactions following the change in government, comprehensively covering key variables that will influence housing prices going forward, promising areas, complexes, and even investment strategies.
In particular, since it contains the results obtained by cross-checking data released monthly and quarterly with past trends, readers can develop strategies based on objective evidence.
The core message of this book is to view the real estate market as a strategic game, prepared for each scenario.
With rapid regime changes and highly effective policies increasing uncertainty in the real estate market, we need a vision and strategy that can respond to a variety of variables, rather than relying solely on a single possibility.
The real estate market is simply a 'buy vs. sell' market.
If you look at it as a 'sell' option, it is bound to be a defeat in the current situation.
"Real Estate in the Lee Jae-myung Era" goes beyond simple logic like "house prices will rise or fall in the future," helping readers view the market from a multi-layered perspective through situational scenario analysis.
For example, price adjustments in high-end land due to the June 27 loan regulation and the contraction of real demand due to interest rate fluctuations point to important variables for establishing mid- to long-term strategies beyond short-term outlooks.
The author comprehensively weaves together these variables to provide sound answers to which regions and complexes are most susceptible to regulation, where price gaps are most likely to narrow, and what strategies will be effective going forward.
Ultimately, this book is a practical strategy guide that helps readers move beyond the short-term question of "Should I buy now or wait?" to read market trends and determine when to act.
“Is this government trying to control housing prices?”
“Should I buy now?” “Should I sell my house instead?”
“How will the real estate market change in the future?”
The perfect answer to all these questions!!
In "Real Estate in the Lee Jae-myung Era," the author of "Samtosi" guides readers step-by-step through market trends and strategies.
Chapter 1 analyzes the recurring phenomenon of real estate polarization under each Democratic Party administration and the impact of the June 27 loan regulations on the market.
Chapter 2 examines the Lee Jae-myung administration's policy direction, key area regulations, and the potential for easing regulations on multiple homeowners, and forecasts future market changes.
Chapter 3 identifies key variables in terms of supply and demand and policy, such as the number of housing rental business units expiring in 2026, the number of units subject to contract renewal claims, and whether or not the DSR is included in jeonse loans. The market impact and strategic significance of each variable are analyzed in detail.
Chapter 4 presents a housing price scenario for Seoul and the metropolitan area based on these variables, and guides the development of strategies that take into account complex factors such as supply shortages, increased liquidity, and long-term price structures.
Chapter 5 focuses on regional markets such as Daegu and Ulsan, presenting a strategic approach different from that of the metropolitan area.
Chapter 6 introduces 39 recommended complexes that are expected to rise despite government regulations, providing practical investment guidance.
The real estate market always moves in uncertainty.
What is important is to accept the reality of changing governments and policies and to prepare the best choice within that reality.
"Real Estate in the Lee Jae-myung Era" is the optimal guide to help you prepare, empowering both investors and end-users to make wise decisions amidst the changing times.
Only data can penetrate the hidden layers of policy!
Beyond buying or selling, we present situational scenario analysis and response strategies.
The unexpected early change of government is causing significant ripples not only in politics but also in the real estate market.
Every time a new government comes into power, policy direction changes, and the market fluctuates accordingly.
However, the current Lee Jae-myung administration's real estate policy is different from the past, requiring completely different strategic judgments from both investors and actual demanders.
"Real Estate in the Lee Jae-myung Era" presents a method for reading the market during these turbulent times.
In this book, author Samtosi closely tracks policy changes and market reactions following the change in government, comprehensively covering key variables that will influence housing prices going forward, promising areas, complexes, and even investment strategies.
In particular, since it contains the results obtained by cross-checking data released monthly and quarterly with past trends, readers can develop strategies based on objective evidence.
The core message of this book is to view the real estate market as a strategic game, prepared for each scenario.
With rapid regime changes and highly effective policies increasing uncertainty in the real estate market, we need a vision and strategy that can respond to a variety of variables, rather than relying solely on a single possibility.
The real estate market is simply a 'buy vs. sell' market.
If you look at it as a 'sell' option, it is bound to be a defeat in the current situation.
"Real Estate in the Lee Jae-myung Era" goes beyond simple logic like "house prices will rise or fall in the future," helping readers view the market from a multi-layered perspective through situational scenario analysis.
For example, price adjustments in high-end land due to the June 27 loan regulation and the contraction of real demand due to interest rate fluctuations point to important variables for establishing mid- to long-term strategies beyond short-term outlooks.
The author comprehensively weaves together these variables to provide sound answers to which regions and complexes are most susceptible to regulation, where price gaps are most likely to narrow, and what strategies will be effective going forward.
Ultimately, this book is a practical strategy guide that helps readers move beyond the short-term question of "Should I buy now or wait?" to read market trends and determine when to act.
“Is this government trying to control housing prices?”
“Should I buy now?” “Should I sell my house instead?”
“How will the real estate market change in the future?”
The perfect answer to all these questions!!
In "Real Estate in the Lee Jae-myung Era," the author of "Samtosi" guides readers step-by-step through market trends and strategies.
Chapter 1 analyzes the recurring phenomenon of real estate polarization under each Democratic Party administration and the impact of the June 27 loan regulations on the market.
Chapter 2 examines the Lee Jae-myung administration's policy direction, key area regulations, and the potential for easing regulations on multiple homeowners, and forecasts future market changes.
Chapter 3 identifies key variables in terms of supply and demand and policy, such as the number of housing rental business units expiring in 2026, the number of units subject to contract renewal claims, and whether or not the DSR is included in jeonse loans. The market impact and strategic significance of each variable are analyzed in detail.
Chapter 4 presents a housing price scenario for Seoul and the metropolitan area based on these variables, and guides the development of strategies that take into account complex factors such as supply shortages, increased liquidity, and long-term price structures.
Chapter 5 focuses on regional markets such as Daegu and Ulsan, presenting a strategic approach different from that of the metropolitan area.
Chapter 6 introduces 39 recommended complexes that are expected to rise despite government regulations, providing practical investment guidance.
The real estate market always moves in uncertainty.
What is important is to accept the reality of changing governments and policies and to prepare the best choice within that reality.
"Real Estate in the Lee Jae-myung Era" is the optimal guide to help you prepare, empowering both investors and end-users to make wise decisions amidst the changing times.
GOODS SPECIFICS
- Date of issue: September 17, 2025
- Page count, weight, size: 164 pages | 386g | 153*225*12mm
- ISBN13: 9791171715060
- ISBN10: 1171715064
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