The Immutable Laws of Marketing
 |
Description
Book Introduction
Marketing isn't a competition of products, it's a battle of perceptions. A masterpiece by marketing legends Al Ries and Jack Trout! Revised edition of "The Immutable Laws of Marketing" published First published in 1993, "The 10 Immutable Laws of Marketing" has been a huge inspiration to marketing professionals around the world. Written by Al Ries and Jack Trout, this book remains a must-read for marketing strategy 30 years later. This revised edition focuses on conveying the authors' consistent insights to readers more clearly and effectively, even in a rapidly changing business environment. |
- You can preview some of the book's contents.
Preview
index
Preface to the Korean edition
Changes in sensitivity
Introduction
Chapter 1 The Law of Leadership
Chapter 2 The Law of the Category
Chapter 3 The Law of the Mind
Chapter 4 The Law of Perception
Chapter 5 The Law of Focus
Chapter 6 The Law of Exclusivity
Chapter 7 The Law of the Ladder
Chapter 8 The Law of Duality
Chapter 9 The Law of the Opposite
Chapter 10 The Law of Division
Chapter 11 The Law of Perspective
Chapter 12 The Law of Line Extension
Chapter 13 The Law of Sacrifice
Chapter 14 The Law of Attributes
Chapter 15 The Law of Candor
Chapter 16 The Law of Singularity
Chapter 17 The Law of Unpredictability
Chapter 18 The Law of Success
Chapter 19 The Law of Failure
Chapter 20 The Law of Hype
Chapter 21 The Law of Acceleration
Chapter 22 The Law of Resources
warning
Changes in sensitivity
Introduction
Chapter 1 The Law of Leadership
Chapter 2 The Law of the Category
Chapter 3 The Law of the Mind
Chapter 4 The Law of Perception
Chapter 5 The Law of Focus
Chapter 6 The Law of Exclusivity
Chapter 7 The Law of the Ladder
Chapter 8 The Law of Duality
Chapter 9 The Law of the Opposite
Chapter 10 The Law of Division
Chapter 11 The Law of Perspective
Chapter 12 The Law of Line Extension
Chapter 13 The Law of Sacrifice
Chapter 14 The Law of Attributes
Chapter 15 The Law of Candor
Chapter 16 The Law of Singularity
Chapter 17 The Law of Unpredictability
Chapter 18 The Law of Success
Chapter 19 The Law of Failure
Chapter 20 The Law of Hype
Chapter 21 The Law of Acceleration
Chapter 22 The Law of Resources
warning
Detailed image
Into the book
The basic principle of marketing is to create an area where you can be first.
This is the 'Law of Leadership'.
It's better to be first than to be better.
It's much easier to be first in the consumer's mind than to convince them that your company has a better product than someone else who's already first in the market.
--- p.21
People are interested in 'what's new?'
But they don't seem to care much about 'what's better?'
--- p.37
Being first in memory is, without a doubt, the whole point of marketing.
The importance of being first in the market is realized only when you are first in memory.
--- p.42
Do you want to change something that's etched in people's memories? It's best to give up.
Once a memory is formed, it rarely changes.
Among marketing efforts, the most foolhardy is the attempt to change consumers' memories.
--- p.43
In the world of marketing, there is only 'perception' that takes place in the consumer's memory.
Everything else is an illusion.
--- p.47
The key to marketing is narrowing your focus.
By reducing your radius of activity, you can become stronger.
If you try to pursue 'everything', you will never be able to represent 'one' thing.
--- p.62
Too many potential second-tier brands are just trying to copy the leader.
In most cases, this ends in failure.
You have to present yourself as an 'alternative leader'.
This is the 'Law of Leadership'.
It's better to be first than to be better.
It's much easier to be first in the consumer's mind than to convince them that your company has a better product than someone else who's already first in the market.
--- p.21
People are interested in 'what's new?'
But they don't seem to care much about 'what's better?'
--- p.37
Being first in memory is, without a doubt, the whole point of marketing.
The importance of being first in the market is realized only when you are first in memory.
--- p.42
Do you want to change something that's etched in people's memories? It's best to give up.
Once a memory is formed, it rarely changes.
Among marketing efforts, the most foolhardy is the attempt to change consumers' memories.
--- p.43
In the world of marketing, there is only 'perception' that takes place in the consumer's memory.
Everything else is an illusion.
--- p.47
The key to marketing is narrowing your focus.
By reducing your radius of activity, you can become stronger.
If you try to pursue 'everything', you will never be able to represent 'one' thing.
--- p.62
Too many potential second-tier brands are just trying to copy the leader.
In most cases, this ends in failure.
You have to present yourself as an 'alternative leader'.
--- p.98
Publisher's Review
The Essence of Marketing: Its Immutable Laws
"The Immutable Laws of Marketing" explains the fundamental principles of marketing concisely and intuitively, while providing insights that can be immediately applied to practice.
The 22 laws, essential for understanding fundamental marketing concepts such as brand positioning, differentiation, and market entry strategies, still serve as a solid compass for marketing practitioners, managers, and entrepreneurs.
Classic principles that shine even in rapidly changing times
The marketing environment is complex and rapidly changing due to advancements in social media, data analytics, and AI, but human psychology and the fundamental dynamics of the market have not changed significantly.
In order to effectively establish a brand's presence in today's consumer market, where choices are endless, it is even more important to adhere to these fundamental principles.
In this context, "The Immutable Laws of Marketing" provides profound insights into the essence of marketing, providing a solid foundation for a new generation of marketers to develop strategic thinking and understand complex marketing tools and techniques.
A simple yet powerful message
The laws presented in this book are simple yet powerful.
It clearly explains that the core of marketing lies in consumer perception, and emphasizes the need to gain a competitive edge through differentiated positioning.
Even in today's world of rapidly changing technologies and tools, this book's message accurately captures the essence of marketing, further solidifying its value as a timeless classic.
"The Immutable Laws of Marketing" explains the fundamental principles of marketing concisely and intuitively, while providing insights that can be immediately applied to practice.
The 22 laws, essential for understanding fundamental marketing concepts such as brand positioning, differentiation, and market entry strategies, still serve as a solid compass for marketing practitioners, managers, and entrepreneurs.
Classic principles that shine even in rapidly changing times
The marketing environment is complex and rapidly changing due to advancements in social media, data analytics, and AI, but human psychology and the fundamental dynamics of the market have not changed significantly.
In order to effectively establish a brand's presence in today's consumer market, where choices are endless, it is even more important to adhere to these fundamental principles.
In this context, "The Immutable Laws of Marketing" provides profound insights into the essence of marketing, providing a solid foundation for a new generation of marketers to develop strategic thinking and understand complex marketing tools and techniques.
A simple yet powerful message
The laws presented in this book are simple yet powerful.
It clearly explains that the core of marketing lies in consumer perception, and emphasizes the need to gain a competitive edge through differentiated positioning.
Even in today's world of rapidly changing technologies and tools, this book's message accurately captures the essence of marketing, further solidifying its value as a timeless classic.
GOODS SPECIFICS
- Date of issue: October 22, 2024
- Page count, weight, size: 224 pages | 480g | 145*210*20mm
- ISBN13: 9788986022919
- ISBN10: 8986022915
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
