There are many benefits to becoming an influencer.
The most notable benefit among them is AdPost revenue.
We offer premium banners and headview ads that can generate revenues four to ten times higher than the blog ad post revenue (ad banner revenue) that we are familiar with.
This is a really big benefit.
AdPost revenue is proportional to the number of monthly visitors, and the more people click on the ad banner, the higher the revenue.
Becoming an influencer doesn't guarantee increased revenue, so it's definitely necessary to put in some effort to attract more visitors.
So, knowing how to use keywords well can help you increase your traffic and maximize your profits.

--- p.51, from 「CHAPTER 04 - How to Strategically Manage a Blog」

If you look at other people's blogs, you'll see bloggers with flashy skins on their PC screens.
You may think, 'You can decorate your blog skin like this,' but when you actually try it out, you realize that blog skins are difficult.
The flashy blog skins you've seen at least once are not the ones provided by Naver, but are mostly ones you create yourself or pay for.
Naturally, these days, it is often outsourced to production because it has the effect of looking more luxurious and professional compared to the basic skin.
The production cost varies, but the average is around 150,000 won.
This may seem like a lot, but when we open an offline store, we have to do the interior design, and sometimes it costs tens of millions of won.
If you compare it that way, the blog skin is an online interior, so the cost is not expensive at all.
I recommend having it made yourself, because once you make it luxurious, you can use it for a lifetime.
--- p.85, from 「Chapter 05 - How to decorate an online store blog interior」

The most common mistake people make when starting out on a blog is posting daily, diary-like posts that no one will search for. However, writing posts that include keywords is more helpful for blog growth than posting posts like this.
Naver also officially states this.
“One article with accurate information is better than ten articles with daily life stories,” he said.
So, when you first start writing, it's best to try to write something that contains as much accurate information as possible without putting too much effort into it.
For example, rather than keeping a diary where you write down your daily routine, it would be better to go out to a restaurant, take pictures, and then write a review with information about the restaurant.
You can think of it as moving what you do in your daily life to a blog.
Everything from going to a restaurant and eating, to traveling and visiting a nice tourist attraction, to staying at a hotel, to even products you already use at home can be topics for your blog.
If you get into the habit of taking pictures wherever you go, you'll have plenty of material to write about on your blog.
--- p.161, from “Chapter 08 - How to Write Like a Professional Journalist”

The purpose of a blog can be broadly divided into two.
You may be looking for a profitable side hustle outside of your main job, or you may want to use it as a promotional tool for your current business.
If the above two conditions apply to you, then it is right to use Naver Blog.
However, if you want to publish a book or convey what you want to say through a blog, I recommend using 'Brunch' instead.
The most ideal way is to register as a writer on Brunch, freely tell the story you want to tell, and then publish a book based on that story.
Once you have decided on your purpose for blogging, you can run it accordingly.
If you want to earn an additional 2 million won per month, you can operate more systematically by setting detailed, step-by-step goals accordingly.
If you have a specific goal like, "I'll try to reduce my living expenses by about 300,000 won in the first month by being selected as a member of a trial group," you'll find meaning and enjoyment in blogging, making it less likely to quit.
--- p.240, from “Chapter 12 - Setting Up a Profitable Blog Topic”

For those of you who run a blog as a business, the people who read your posts are your potential customers.
So, even if you write one article, you need to make sure that as many people as possible see it, and target keywords are what make that possible.
Target keywords are a way to narrow down the interests of people searching for keywords to the absolute minimum, so that only people who are interested in the keywords you have written will come to your blog.
Even if this keyword has a low number of views, it has a very high chance of being clicked on because it is a keyword that is already searched by people who are interested.
People who promote their business need to use a lot of target keywords to grow their business.
And in the case of personal blogs, you can make it advantageous to have top exposure by targeting keywords.
In a word, target keywords can be defined as potential customers.
This means that people who were interested in my business promotion article found my article through Naver search.
Then, of course, the probability of them contacting me will increase.
So, if you are running a business and promoting it through a blog, I highly recommend you try this method.

--- p.271, from “Chapter 13 - How to Set Keywords That Make Money”