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Introduction: A story about making money or making a living doing what you love.

1.
Why a newsletter?
2013: Is the world changing?
2014: Change and Threats
2015: Joining a Startup (1)
2017: I want to take off the critic title.
2018: Joining a Startup (2)
2020: The world keeps changing, doesn't it?

2.
What you absolutely need before starting your newsletter
Branding: Defining Your 'Why'
Community: Defining 'Who'
Content: Defining 'What'
Monetization: Defining the "How"

3.
Newsletter Chronicles: Read, Write, and Think
2020: A Music Letter for People Who Work Nights
2021: Is it possible to monetize a newsletter alone?
2022: Experiment with a 100,000 won monthly subscription fee
2023: The 3Cs of the content business (content,
Considering the structure of community and commerce
2024: A newsletter exploring the future of the music industry.
2025: The Enterculture Research Institute and the Value of Long-Term Work

4. Surviving as a Creator in the AI ​​Era
Why is AI important?
Don't be swayed by phrases like "Earn 10 million won a month with AI services."
Huh? The world keeps changing?!: Four attitudes toward AI
Creativity is a realm of adventure: What remains constant in a rapidly changing world.

5.
What creators need most in this era
Creators grow through three stages.
Another important thing: leadership.
How can we love without being frustrated?

Appendix: Frequently Asked Questions About the Newsletter

What's coming out: Let's keep in touch!

If you want to continue doing what you love, you have to be able to make a living from it.

Making a living doing what you love.
Many people consider the two to be incompatible.
They say that if you want to do what you love, you have to find another way to make a living, and making a living is far from what you love.
But there are people who stubbornly pursue what they love and find a way to make a living.
Mr. Cha Woo-jin, who made a name for himself among music lovers as a music critic, is now established as a pop culture critic and content industry analyst.

As a writer, the teacher, who began his career as a music critic in the 1990s, witnessed the gradual disappearance of publications for his writing as the new media era arrived.
For a while, he was gripped by a sense of crisis and anxiety that he might not be able to continue writing, which he loved, but he decided to create his own publication.
I started this newsletter as my own 'home ground' and 'base camp' where I could freely showcase the writing I do best.
As a unique speaker on the K-pop industry and the trends of popular culture, the newsletter has served as a solid foundation for establishing me as an industry expert that decision makers want to meet and seek advice from.

The newsletter, which started in 2020 under the name 'TMI.FM', is now published under the name 'Cha Woo-jin's Enter Culture Research Institute' five years later.
Before the teacher's newsletter took its current form, he was constantly exploring the content, publishing methods and frequency, offline workshops and other ways to communicate with readers, and even attempted a paid subscription model. He can proudly say he's tried everything a newsletter can do.
As a result, we successfully launched a paid newsletter, and starting this year, we are generating over 3 million won in monthly revenue, securing the momentum to continue the newsletter.
"Selling Perspectives" documents our journey to achieve sustainability through our newsletter, from before we started it all the way to now.
It is also a record of the teacher's fierce struggle to continue writing, which he loved so much.

If you look at the world from your own perspective, you will definitely see something different.
Something of your own comes about when you move yourself.

The teacher's exploration of newsletters, as seen in "Selling Perspectives," isn't just for creators seeking to monetize their writing.
It can be a source of inspiration for creators who want to try something new based on their content, expand their scope of activities, or reach more readers/subscribers/consumers.
So to speak, this is a reference material that all those who 'make a living from content' can apply to their work.

What the teacher emphasizes to those who are trying to build their own content is, above all, perspective.
This is because, in order to not only create content yourself but also think about where and how this content will reach, imagine what kind of people will gather around this content, and what kind of things you hope will happen, you need your own 'perspective'.
This argument is persuasive, as the teacher has also entered the content business with his own perspective and achieved remarkable results.
Building a window to the world by laying the groundwork based on my own perspective, and securing something that is truly mine that will not go away even if I fail.
This book emphasizes that this is the core of the content business and the way to achieve sustainability so that you can continue doing what you love.
Whether you're looking to make a living from your own content, or you're already working in the content industry but concerned about sustainability, this book will surely inspire you.