Real Estate Agent Practice A to Z: What You Didn't Know
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Description
Book Introduction
Complete mastery of real estate brokerage practices in one book!
Real estate agent certification has recently become a national qualification for Koreans.
When I tell people I'm a real estate agent, they say, "Wow, I heard the real estate agent exam is really difficult these days. You're amazing."
This probably means that it is difficult to obtain the license rather than that the job of a real estate agent is difficult.
But the reality is the opposite.
In multiple-choice tests, there are set answers and cutoff scores, but in real life, there are no correct answers.
After passing the real estate agent exam, the author jumped into the real estate brokerage market before the ink on his license had even dried.
It is said that after three years of trial and error, like a child suddenly thrown into the wild, not knowing what to do or what was important, he finally learned about real estate agents.
This book contains the information that the author wanted to tell and inform many novice real estate agents like himself at the time.
The profession of a real estate agent is a self-employment and business field that requires learning through hands-on experience and observation, and spending one's own money, time, and effort.
In the real estate industry, 'working hard' means looking at and studying many properties, meeting and researching many customers, and studying consumer psychology.
It is essential to keep updated on the real estate market, policies, and related laws.
Also, you must not be afraid of customer rejection and must keep trying, whether it works or not.
Making a contract is a study, but breaking a contract is also a study. Getting a customer to sign a contract is a skill, but getting a customer who has left now to come back later is also a skill.
It's a job that requires you to take a long-term view and not focus solely on short-term goals and contracts.
This book contains information that no one has ever taught you, and that you can only learn through practical experience, for the truly novice real estate agents who wait endlessly for customers who never show up, and who are unable to properly respond to even the precious customers they happen to get, and who repeat their days in a daze and exude a beginner's air.
Real estate agent certification has recently become a national qualification for Koreans.
When I tell people I'm a real estate agent, they say, "Wow, I heard the real estate agent exam is really difficult these days. You're amazing."
This probably means that it is difficult to obtain the license rather than that the job of a real estate agent is difficult.
But the reality is the opposite.
In multiple-choice tests, there are set answers and cutoff scores, but in real life, there are no correct answers.
After passing the real estate agent exam, the author jumped into the real estate brokerage market before the ink on his license had even dried.
It is said that after three years of trial and error, like a child suddenly thrown into the wild, not knowing what to do or what was important, he finally learned about real estate agents.
This book contains the information that the author wanted to tell and inform many novice real estate agents like himself at the time.
The profession of a real estate agent is a self-employment and business field that requires learning through hands-on experience and observation, and spending one's own money, time, and effort.
In the real estate industry, 'working hard' means looking at and studying many properties, meeting and researching many customers, and studying consumer psychology.
It is essential to keep updated on the real estate market, policies, and related laws.
Also, you must not be afraid of customer rejection and must keep trying, whether it works or not.
Making a contract is a study, but breaking a contract is also a study. Getting a customer to sign a contract is a skill, but getting a customer who has left now to come back later is also a skill.
It's a job that requires you to take a long-term view and not focus solely on short-term goals and contracts.
This book contains information that no one has ever taught you, and that you can only learn through practical experience, for the truly novice real estate agents who wait endlessly for customers who never show up, and who are unable to properly respond to even the precious customers they happen to get, and who repeat their days in a daze and exude a beginner's air.
index
Prologue ·············································································································· 4
Ⅰ.
Mind setting
What is brokerage? ··················································································· 10
Real Estate Marketing Today ························································································· 19
Are real estate agents professionals? ································································ 21
Ⅱ.
Starting a brokerage firm
Required practical training before opening a business ······································································· 28
Brokerage office opening registration ·········································································· 32
Business Registration Flow & Business Registration ······························································· 43
Ⅲ.
A Dictionary of Useful Brokerage Terms
Various titles used in real estate brokerage ································· 50
Open vs. Small vs. Joint Office vs. Corporation ································································ 60
Real Estate Brokerage Business Ethics - Don't Do This! ··················································· 77
Recommended brokerage targets by age and personality ········································································· 86
Ⅳ.
Starting a real estate brokerage
Startup Costs and Required Items ············································································ 96
Registering for Smart Place Online Signage ················································ 115
V.
Essential knowledge before starting work
Basic Brokerage Practice FLOW ············································································· 124
3 required documents ································································································ 138
What is Real Estate Price? ·········································································· 151
Ⅵ.
Securing a property
Finding a listing online ·················································································· 160
Offline property search ·································································· 175
Other ways to secure a property ··············································································· 185
Ⅶ.
Promote your property
Naver Real Estate ······························································································· 192
Paid platforms such as Jikbang, Dabang, and Nemo ·································································· 206
Blog Marketing ···························································································· 208
YouTube Marketing ·················································································· 219
Power Link ···················································································· 226
Ⅷ.
Closing & Contract Writing
Various techniques to make customers sign contracts ····················· 234
My Brokerage Skills ································································· 243
Common Requirements for Brokers to Know ·································································· 252
Writing a Contract ···························································································· 260
Book Recommendations for Butler Saimdang ················································································· 265
Ⅰ.
Mind setting
What is brokerage? ··················································································· 10
Real Estate Marketing Today ························································································· 19
Are real estate agents professionals? ································································ 21
Ⅱ.
Starting a brokerage firm
Required practical training before opening a business ······································································· 28
Brokerage office opening registration ·········································································· 32
Business Registration Flow & Business Registration ······························································· 43
Ⅲ.
A Dictionary of Useful Brokerage Terms
Various titles used in real estate brokerage ································· 50
Open vs. Small vs. Joint Office vs. Corporation ································································ 60
Real Estate Brokerage Business Ethics - Don't Do This! ··················································· 77
Recommended brokerage targets by age and personality ········································································· 86
Ⅳ.
Starting a real estate brokerage
Startup Costs and Required Items ············································································ 96
Registering for Smart Place Online Signage ················································ 115
V.
Essential knowledge before starting work
Basic Brokerage Practice FLOW ············································································· 124
3 required documents ································································································ 138
What is Real Estate Price? ·········································································· 151
Ⅵ.
Securing a property
Finding a listing online ·················································································· 160
Offline property search ·································································· 175
Other ways to secure a property ··············································································· 185
Ⅶ.
Promote your property
Naver Real Estate ······························································································· 192
Paid platforms such as Jikbang, Dabang, and Nemo ·································································· 206
Blog Marketing ···························································································· 208
YouTube Marketing ·················································································· 219
Power Link ···················································································· 226
Ⅷ.
Closing & Contract Writing
Various techniques to make customers sign contracts ····················· 234
My Brokerage Skills ································································· 243
Common Requirements for Brokers to Know ·································································· 252
Writing a Contract ···························································································· 260
Book Recommendations for Butler Saimdang ················································································· 265
Publisher's Review
Everything about real estate agents is systematically covered from start to finish!
Chapter 1, 'Mid Setting', covers the mindset that new real estate agents should have.
Chapter 2, ‘Starting a Brokerage Office’ explains the process of opening and registering a brokerage office.
Chapter 3, “Useful Real Estate Brokerage Terminology,” explains terminology necessary for real estate brokerage and important but often overlooked business ethics.
Chapter 4, "Starting a Real Estate Brokerage," covers the essential items for starting a business and the Smart Place registration process.
Chapter 5, ‘Essential Knowledge Before Starting Practice,’ explains the brokerage process and required documents.
Chapter 6, “Securing a Property,” explains how to secure a property both online and offline.
Chapter 7, "Promoting Your Property," covers how to promote your secured property through various platforms.
Chapter 8, 'Closing & Contract Writing', covers brokerage techniques and various techniques for getting clients to sign contracts.
This book systematically explains everything about real estate agents, from the basics of practical work to terminology and marketing strategies, from start to finish, so it will be of great help in growing into a veteran real estate agent.
Chapter 1, 'Mid Setting', covers the mindset that new real estate agents should have.
Chapter 2, ‘Starting a Brokerage Office’ explains the process of opening and registering a brokerage office.
Chapter 3, “Useful Real Estate Brokerage Terminology,” explains terminology necessary for real estate brokerage and important but often overlooked business ethics.
Chapter 4, "Starting a Real Estate Brokerage," covers the essential items for starting a business and the Smart Place registration process.
Chapter 5, ‘Essential Knowledge Before Starting Practice,’ explains the brokerage process and required documents.
Chapter 6, “Securing a Property,” explains how to secure a property both online and offline.
Chapter 7, "Promoting Your Property," covers how to promote your secured property through various platforms.
Chapter 8, 'Closing & Contract Writing', covers brokerage techniques and various techniques for getting clients to sign contracts.
This book systematically explains everything about real estate agents, from the basics of practical work to terminology and marketing strategies, from start to finish, so it will be of great help in growing into a veteran real estate agent.
GOODS SPECIFICS
- Date of issue: December 15, 2023
- Page count, weight, size: 284 pages | 152*225*16mm
- ISBN13: 9791164846283
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